Come Diwali, most brands are vying for consumers attention and trying to hold their own in a crowded media landscape and stand out with a fresh point of view and be seen as authentic.
But few are focused on the warmth, cherished memories and emotional side of things that Diwali brings. Wunderman Thompson has managed to do just that by creating a digital film for India’s leading fashion brand and retailer – Lifestyle for the season of Diwali titled #DilSeDiwali. Reaching out to the fashion-conscious, this film goes beyond fashion and clothes and captures the emotional side of the festival while inviting the young to dive wholeheartedly into the season and celebrate in more memorable ways than just one.
Speaking about the film, Priya Shivakumar, National Creative Director, Wunderman Thompson India, said, “Finding your way back to family, letting your hair down with friends, cheating on that diet while you gorge on the sweets, dancing your heart out, dressing up and bringing on the compliments... why should Diwali only be one, when we have many Diwalis to celebrate. Presenting the Festival of Lights and the many ways that light up your heart, this film urges you to celebrate #DilSeDiwali - making this your kind of Diwali. We wanted to create a story that sparks a conversation and this film invites you to add newness, excitement, and possibilities to your Diwali by celebrating it your way. The cool new lingo around the many Diwalis brings in youthful energy and vibe to the festival, inviting you to make your own Diwali, dil se.”
Mr. Srinivas Rao, Sr. Vice-President, Marketing, Lifestyle, “The ‘Dil Se Diwali’ film is a celebration of the different micro-moments of joy and heart-felt warmth that one associates with this festival and the season. We wanted to create something that makes the audience smile and usher in the festive mood. The ‘Dil Se Diwali’ film, with its melodious original soundtrack and affecting storyline, will remind everyone of their favourite Diwali moments. Our Diwali Collection has been designed and curated keeping in mind the occasions that Diwali brings forth and will ensure that one is always dressed to stand out in these festive moments!”
Credentials of the film
Agency: Wunderman Thompson Bangalore
National Creative Director: Priya Shivakumar
Senior VP & Managing Partner: Kundan Joshee
Creative Team: Ajay Menon, K. Muraleekrishna, Faisal M H
Account Management: Tiraz Balaporia, Sundari Divakarla, Pranav Kuckreja