OMD India has strengthened the leadership of its digital product, elevating Sam Thomas to the role of Digital Lead for the agency.
Thomas will now work closely with CEO Priti Murthy and the agency’s senior management team on the continued progression of OMD’s digital capabilities in line with ongoing industry transformation and clients’ evolving needs.
Having joined Omnicom Media Group India in late 2012, Thomas has played an instrumental role in the development of the Group’s performance offering, particularly in the areas of Search, Social, Programmatic and Data Analytics. He has also worked on the data-driven marketing strategies for clients of various sizes, from SMBs to global brands, increasing their marketing effectiveness and profitability. In this new role, Thomas will ensure the agency and its clients continue to navigate the digital space with clearer direction and therefore, take better and faster actions when it comes to new and emerging opportunities.
Speaking on the promotion, Priti Murthy, CEO of OMD India, says: “Sam truly is the face of our digital capability, having brought several of our clients’ brands to life in the digital space. He is a trusted voice among the agency and our clients, with unparalleled expertise in performance media. I am excited to have his talent and dedication onboard in driving further growth for OMD and our clients’ brands.
Thomas adds: “Over the past six years, Omnicom Media Group has continued to challenge me and help me grow my skillset. I am more than thrilled to now take on this new challenge of leading and shaping OMD’s digital product in India. It is an extremely exciting time to leverage the power of technology in solving challenges and uncovering new opportunities for clients, ensuring they make Better Decisions, Faster and gain a stronger competitive advantage in a fast-changing consumer landscape.”