05 August 2020 06:59

ADVERTISING

The Advertising Club announces Marquees Awards 2019

Declares Nominees for the upcoming awards edition

The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change. Such game changer brands and marketeers that have showcased agility, innovation and effectiveness in this ever-changing scenario, are all set to be celebrated at the upcoming edition of the coveted Marquees 2019.

Brought to you by the Advertising Club, Marquees 2019 presented by Zee and powered by COLORS will recognise marketing excellence and brands stories that have delivered through bringing to life the perfect blend of traditional and contemporary brand building ideas. The nominees, announced today, by the Advertising Club will vie for the prestigious MARQUEES 2019 to be announced on Thursday, 12th December 2019 in Mumbai.

Speaking about the upcoming edition of the MARQUEES ‘Partho Dasgupta, President, The Advertising Club said “ Our focus at the Advertising Club with award platforms like the MARQUEES is to encourage and applaud pioneering work by brands and marketeers that have helped in furthering every category’s growth agenda through crafting effective brand strategies. We are sure that MARQEES will encourage and inspire the industry and every young marketeer to put their best food forwards by pushing the envelope on innovation and effectiveness for their brands.”

The nominees for MARQUEES 2019 selected from across sector and categories will be evaluated and adjudged through an intensive three-step evaluation process of shortlisting, assimilation and selection basis product performance, presence and reach, promotions and the performance of the brand.

Apart from the general categories, there are also seven special awards to be given out to brands which have gone beyond the call of duty and whose efforts have led to the creation of a whole new category. The special awards include Re-imagining for the better; Carving out a niche; Breathing new life into a category; Conquering an impregnable fortress; Creating a global impact; Media properties and Traversing uncharted waters.

Read 582 times Last modified on Friday, 06 December 2019 05:16
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