Wavemaker, the media, content, and technology agency from GroupM has won media duties for Supr Daily.
Supr Daily is a daily grocery delivery platform that provides customers a convenient, simple & reliable solution to access fresh groceries, every day. With no minimum order and the ability to order by 11 pm for delivery by 7 am the next morning, Supr Daily aims to revolutionise the way India shops for groceries, ensuring that its customers not only buy fresh, but eat fresh too.
Excited about the win, Kishan Kumar M S, Vice President, Wavemaker India said, “Working with young, creative and ambitious brands like Supr Daily is a great opportunity for us. During the pitch process, the team has been extremely precise and clear in their expectations. We are really excited about this journey; we are keen to "Be Supr Daily" and thereby use this opportunity to build a successful long-term partnership.”
Commenting on the appointment, Shreyas Nagdawane, Founder, Supr Daily said, “As a market leader in an emerging new category, it was important for us to pick a partner with the right balance of buying expertise and agility to build our new brand identity. We look forward to running innovative experiments across different media avenues and formats with Wavemaker in the near future.”
As part of the media mandate, Wavemaker will handle all offline media duties for Supr Daily.