MediaCom has added another feather to its hat by winning Welspun's media mandate following a multiagency pitch. Welspun Global Brands Ltd—Retail Division is India's largest speciality company in the home furnishing segment.
Quoting on the collaboration,Dipali Goenka, Managing Director, Welspun Global Brands Ltd. And Executive Director, Welspun India Ltd said,”We are happy to be associated with MediaCom as we were looking for a media planning and buying partner who has a deep understanding of our sector and could support us strategically to meet our business goals.”
This is MediaCom’s 8th win in 2015. Since Jan 2015, MediaCom has added billings worth USD 80 mn from new wins, well on its way to beat the 2014 number of USD 100 mn. The 2015 wins include SAB Miller, Urban Ladder, Subway, Bose, Mango, Dainik Bhaskar, Mydala and now Welspun.
Commenting on the win, Debraj Tripathy, Managing Director, MediaCom said, “ I and the team are delighted to partner Welspun. We have had a good year till date and I am thankful to our clients who have trusted us with their brands and media investments. The team is excited about Welspun and are looking forward to do some great work.”