MediAvataar's News Desk

MediAvataar's News Desk

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Thursday, 22 February 2018 00:00

The new consumer pro-activity

From dissatisfaction to social protest.

Predictions for 2017

Another theme that dominated 2017 news was the rise of populism. We saw the nationalist and populist discourse starting in the UK’s Brexit campaigning, and this continued with Marine Le Pen and Donald Trump in their respective presidential campaigns, both offering striking alternatives to globalisation. The discourse often played to a populist standpoint: ‘us’ against ‘them’ – them being the elite that has betrayed trust, by taking care of their own interests and goals, forgetting the needs of ordinary people. The rise in populism predicted the dissatisfied and the marginalised would rise up to fight injustice.

What happened in 2017?

Populism burst onto the headlines in 2016 and showed no signs of going away in 2017. According to 2017 Edelman Barometer of Trust, current populist movements are fuelled by a lack of trust in the system and economic and societal fears, including corruption (40%), immigration (28%), globalisation (27%) and eroding social values (25%). The internet has enabled ‘identity politics’ to thrive, spurring powerful communities to form around personal signifiers, from politics to race and religion. It is not the view that matters but how strong the view feels. It’s why Ivanka Trump’s brand enjoyed a 346% sales spike following an internet-wide boycott in the wake of her father’s election (source: Lyst, 2017). All the controversies thrive against the backdrop of anger and outrage that can quickly escalate and lead to unexpected and powerful outcomes.

What’s next?

In 2018, populism is likely to go beyond anti-globalisation and politics to key social issues. It could spark from anyone and anywhere, spreading quickly and developing into a serious social movement, such as #metoo, following the exposure of Harvey Weinstein. People are set to be more active and will look up to a new breed of DIY social influencers who are able to find their voice, build an audience and stack up on cultural relevance. For example, Julia Tolezano, a vlogger and journalist who uses her YouTube channel to discuss gender issues, homophobia and racism. We can expect even small groups to spark movement. Very small fundamentalist groups will also be increasingly able to manipulate social media and use mis-information to spread dissent (as seen by the videos from the Neo-Nazis in Britain First shared by President Trump.) Other small groups of activists will continue using social media to force change in our institutions irrespective of any democratic mandate. It won’t be long before such small groups look to hold companies to a higher account meaning, a much lower tolerance for political incorrectness in and outside the business.

Facedbook APAC Head Ramesh Gopalkrishna and veteran film personality Amit Khanna will address the two-day 12th Global Communication Conclave being held at Pune from March 9.

Mr G Srinivasan, Chairman and managing director of India’s largest non-life insurer New India Assurance Company Limited, will inaugurate the event being held by Public Relations Council of India (PRCI), which has emerged as a premier communication exchange for PR, media, advertising, HR, marcom professionals and mass communication students and academicians. The theme for the event is Transform or Perish.

In yet another highlight, IIT Kanpur Alumni Association’s Pune chapter will be the knowledge partner for the tech sessions covering IoT, Artificial Intelligence and Big Data.

“Apart from the rapid developments in technology, life around us too is changing fast – faster than the speed of thought. What we think today may not be relevant tomorrow. Some of these rapid developments would need a total transformation, and not a mere change,” said Conclave chairman and PRCI national president B N Kumar said.

“We, therefore, plan to focus on sub-themes covering a host of subjects such as PR, Corpcom, Media, Social Media, Advertising, Crisis, HR, Mentoring, CSR, Artificial Intelligence, Governance, Film, Agriculture, Energy, Urban Infra etc., with the overall theme – TRANSFORM OR PERISH,” he said.

PRCI Chairman emeritus and chief mentor M B Jayaram said: “We are inviting several top notch speakers, corporate honchos, change leaders and above all those initiating Transformation in their chosen fields.” Facebook’s Mr Gopalkrishna has given his consent to deliver the keynote address.

“With the fast changing technology becoming the key enabler in today’s world, communication, media, advertising and HR professionals can ill afford to ignore the rapid developments around them,” said Shailendra Agrawal, president of IIT Kanpur Alumni Association, Pune chapter. “We are happy that PRCI has taken up an absolutely fitting theme Transform or Perish,” he added

PRCI and its Youth Wing Young Communicators Club (YCC) will hold a separate conclave mainly for communication students at the Symbiosis Vishwabhuvan Auditorium, Senapati Bapat Marg, Pune, in the first half of March 9, Jayaram said.

LIVE at 5:30 AM and repeat at 8:30PM

Star Movies has been the official Home of the Oscars in India for 20 years. The Oscars® is famous for the red carpet walks, celebrities setting new style trends, recognizing the best performances and craftsmanship and creating iconic moments for the world to see. That’s not all, Oscars is also famous for candid moments of the evening that end up capturing headlines and become talk of town on their own – the famous Oscar Selfie, the internet-breaking Angelina Jolie pose and many more.

When you want to be a trendsetter, watch the Oscars® on Star Movies and Star Movies Select HD because – That’s How It’s Done.

The campaign captures this philosophy across mediums – On-Air, digital, On-ground, cinema and radio. There will be a special screening of the most anticipated 2018 Oscar nominated movie, where movie lovers will get to witness the cinematic excellence before anyone else in India. Winners will experience a day like never before – from tailored made tuxedos, professional makeovers to a celebrity treatment including getting mobbed by the paparazzi – because when you create an Oscar experience – #ThatsHowItsDone.

A unique engagement activity ‘Beat the Paparazzi’ will also be conducted on the channel’s digital platforms on the day of the Oscars® to focus on the biggest moments of the 90th Academy Awards. The activity urges viewers to watch the academy awards, keep posting pictures of the show so that they might just capture the next trend before anyone else.

The top 2 contestants will win a money-can’t-buy opportunity to watch the 91st Academy Awards in Hollywood in 2019.

Everyday till the Oscars® will be celebrated on Star Movies and Star Movies Select HD with Oscars themed festivals featuring some of the most iconic Oscar nominated movies, Monday to Thursday at 7 PM. This exciting journey will be highlighted with some stellar Oscar® Blockbusters of Hidden Figures, Moana and Rogue One: A Star Wars Story.

Watch the 90th Oscars® on 5th March exclusively on Star Movies and Star Movies Select HD LIVE 5:30 AM and repeat 8:30 PM

When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March 25, 2018.

Airing every Friday to Sunday @ 9p.m.,‘Anthology Weekends’ features some of the most noteworthy franchise movies of all times. From evolving into a superhero to protect your city from crime or following a life altering journey to reclaim your city from dragons to looking into a dystopian future with simulated reality, 'Anthology Weekends' promises uninterrupted entertainment with an eclectic mix of popular, edgy and distinctly entertaining movies, including ‘The Matrix’, ‘Star Wars’ and ‘Rush Hour’.

Anthology Weekends movies includes:

‘The Matrix’ trilogy which will air from March 2- 4, is a science fiction action cult classic about heroes fighting a desperate war against machine overlords that have enslaved humanity in an extremely sophisticated virtual reality system.

‘Star Wars’ series is a cult favourite across all age groups will be shown over two weekends with ‘A New Hope’, ‘The Empire Strikes Back’ and ‘Return Of The Jedi’ will air from March 9- 11 and ‘The Phantom Menace’, ‘Attack Of The Clones’ and ‘Revenge Of The Sith’ airing from March 16- 18. Written and directed by George Lucas with some of Hollywood's biggest names such as Mark Hamill, Harrison Ford and Carrie Fisher, viewers will be privy to saving the galaxy from evil forces at its very best in the ultimate cult classic ‘Star Wars’.

'Rush Hour', starring Jackie Chan and Chris Tucker who overcome cultural differences to fight crime in the American buddy cop action comedy film will air from March 23- 25.

Cherish the most loved and legendary movie franchises of all time with MNX’s ‘Anthology Weekends’ every Friday – Sunday until 25th March

Wednesday, 21 February 2018 00:00

BBC World News Golf Connect - 2018

The 14th edition of BBC World News Golf Connect was played at the Classic Golf & Country Club, Gurgaon on 10 Feb 2018.

More than 105 C-Suite and leading corporate golfers participated in the event. Prominent names among them included: Wolfgang Will -Country Head Lufthansa, Larry Paulson- President Qualcomm, Suman Billa- Joint Secretary Ministry of Tourism, Harinder Sikka - Director Piramal Healthcare and many more.

This illustrious event, with a strong legacy, offers the C-Suite corporate golfers with a seamless opportunity to network alongside a fair sporting environment as they swing it out for the coveted title. One of the unique features of the league was the different scoring formats which are scored concurrently, providing an opportunity for all levels of golfers. The BBC World News Golf Connect has been marked as a ‘must visit’ event with corporate golfers in leading companies across the Delhi NCR region.

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