MediAvataar's News Desk
Calls For Indian Ideators & Tech Media To Pitch Their Vision
Republic Media Network is delighted to announce the ‘Republic Aatmanirbhar Bharat Initiative’. This is an initiative to celebrate and showcase Indian entrepreneurship, Indian innovation, and Indian ideation, especially in the media tech space. With this initiative, Republic Media Network strives to support and ensure that proudly Indian, homegrown, GLOCAL brands, especially in the tech-media space get the opportunity to break barriers and shine with their full potential at the global scale.
WHAT IS THE REPUBLIC AATMANIRBHAR BHARAT INITIATIVE?
Republic Media Network began with humble origins as a start-up with a small team in a co-working space in Mumbai. Republic has been part of the start-up journey of India and recognizes that the nation is ebbing and flowing with potential. So, we at Republic Media Network have decided to do our bit to encourage start-up culture. We want to propel Indian innovation and innovators with brilliant ideas, products, and solutions to the forefront. From the responses sent to us via this initiative, on Republic Day, we will announce partnerships with 3-5 entrepreneurs/ideators especially in the tech media space whose trailblazing work personifies a self-reliant India.
HOW TO APPLY TO BE PART OF THE REPUBLIC AATMANIRBHAR BHARAT INITIATIVE?
India is bubbling with energy, it is brimming with potential, and the youth of this great country hold the key to ground-breaking disruption. Now is the time to become pioneers of our own fate, creators of our own destiny, and move forward into the entrepreneurial space with aggression and aspiration to put Nation First. You are Republic, we are just your voice, and now we will use our voice to encourage and nurture a culture of entrepreneurship rooted in the pride of India.
Send in your proposals, realise your potential and join us to put India First.
Amit Sinha has joined India TV as VP Strategy & Research. Having worked for more than 15 years in the television media domain, his last assignment was with TV Today Network. His stint there was for a little more than 5 years. He was responsible for reviewing and analysing weekly numbers, providing strategic inputs, handling programming strategy and content for Tv Today group channel.
In his professional journey he has worked with Sahara News Network, Teammates Media Research & Content Communication India.
Commenting on Amit’s appointment, India TV Managing Director, Ritu Dhawan said, "research plays a pivotal role and with Amit’s understanding of the news category, he will add more power to our existing strong team. We welcome Amit to India TV family and look forward to set new benchmarks in the Hindi News genre".
Mzaalo, a block chain-based video streaming application in the gamified video and entertainment ecosystem, today announced its association with VuLiv (now named Mojo Boxx) to offer seamless entertainment for flyers on SpiceJet’s new launched In-Flight Experience platform called ‘SpiceScreen’.
All SpiceJet Flyers can enjoy Unlimited Entertainment with Mzaalo’s wide-ranging content on SpiceScreen, which is powered by just a pair of Mojo Boxx’s special Smartphone IFE Box.
In current times, where being contact-free and using personal device for entertainment is the preferred mode by travelers around the world, SpiceScreen has become a popular platform for enjoying entertainment for all SpiceJet Flyers. Once on-board, SpiceScreen gives an access to an amazing collection of Unlimited Entertainment including Bollywood blockbusters like Shubh Mangal Saavdhan, Bajirao Mastani, Zindagi Na Milegi Dobara, Bajrangi Bhaijaan and Manmarziyaan to name a few along with a variety of regional films.
Mzaalo’s 50,000+ hours of content including the best of Bollywood movies, regional cinema, original series, music videos and much more delivers the much sought for in-flight entertainment for on-the-go audience. The partnership expands Mzaalo’s reach and strengthens connect with on-the-go audience by providing unparalleled in-flight entertainment experience.
The growing demand of quality content enabled Mzaalo’s partnership with Mojo Boxx and cater to the underserved, unconnected or semi connected audience across geographies. SpiceJet flyers can now avail the best of Mzaalo’s content and enjoy unparalleled viewing experience.
Commenting on the association, Vikram Tanna, COO, Mzaalo said, “We are thrilled to partner with SpiceJet to offer seamless access of our wide-ranging content to on-the-go consumers. The partnership is a result of our collective effort to enhance customer experience by offering the most sought-after content to SpiceJet travelers.”
Manoj Kumar Gupta, Founder, Mojo Boxx (formerly VuLiv) added, “Mzaalo partnership empowers us to bring the first time ever in-flight experiences to SpiceJet travelers in India and abroad. With our commitment to offer the best in-flight experiences, our partnership with Mzaalo will enable us to create deeper engagements with flyers not just in sky but even before departure and after arrival thereby offering a complete home-to-home digital experience for the outbound travelers.”
Debojo Maharshi, Chief Marketing Officer, SpiceJet said, “Consumption of compelling content has become a way of life and this partnership enables us to bring the best of entertainment and experiences to our customers. As majority of Indian travelers prefer watching Bollywood, regional movies, original shows, Mzaalo’s robust content library adds to the entertainment quotient on SpiceScreen.”
Appointment underlines WPP’s commitment to creativity and transformative work for clients
WPP today announces the appointment of Rob Reilly as Global Chief Creative Officer.
Rob – who is currently Global Creative Chairman of McCann Worldgroup – will join WPP in May, reporting to CEO Mark Read.
In partnership with Mark, and the CEOs and Chief Creative Officers of WPP’s agencies, Rob will champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to WPP’s clients. He is also tasked with attracting and nurturing the best creative talent, driving inclusion and diversity in creative work and teams, and working with technology partners to fuel the creativity needed for their platforms.
Known for helping to create some of the most iconic ideas for the most impactful global brands, Rob has led McCann Worldgroup’s creative resurgence – overseeing highly-awarded work that has shaped culture in the wider world, including the “Fearless Girl” statue on Wall Street for State Street Global Advisors. McCann was also named Network of the Year at the 2019 Cannes International Festival of Creativity.
As well as winning numerous awards himself, Rob has chaired several industry award show juries, including Cannes Lions three times. He is a member of The One Club for Creativity Board and the Facebook Global Client Council.
Before moving to McCann in 2014, Rob was Partner and Worldwide Chief Creative Officer at Crispin Porter + Bogusky, which was named Advertising Age’s Agency of the Decade during his tenure.
Rob Reilly said: “Mark’s ambition is to make WPP the most creative company on the planet. For a creative person, that was impossible to resist. He is leading a complete reinvention of WPP and is committed to putting creativity at the center of everything the company does. I look forward to joining the talented team of people at WPP and helping its fantastic agencies continue to build on their success.”
Mark Read, CEO of WPP, said: “Rob is one of the world’s most celebrated creative leaders. He has been a transformative creative force wherever he has applied his considerable talent, and I know he will have the same impact at WPP. I am delighted that Rob is joining us as we look to make WPP synonymous with the world’s most creative, most effective and most forward-looking work – and at a time when this has never been more important to our clients.”
As India continues its fight against C19 – recording more recoveries while lifting restrictions – this surely is the time when we need to be more careful than ever. Hindustan intensifies the battle by impressing on the key measures to be kept in mind to fight the on-going pandemic.
To connect with people on a deeper and emotional level while educating them on various safety precautions, Hindustan took the route of narrating the Suraksha Chalisa or the Poem of Safety via traditional format of prose writing, expounding the benefits of keeping oneself safe.
Speaking on the campaign, Rajan Bhalla, Group CMO said, “The purpose of the video is to communicate in a language that the audience understands and connects with. Our Suraksha Chalisa, deeply integrates relevant messaging and educates our audiences when we stand at a critical position in the fight versus the pandemic. The vertical video format too enables a stronger story-telling with a mobile-first approach”
The objective of Hindustan Suraksha Chalisa campaign is to reiterate the effective measures against COVID. It is to remind that even though the vaccine is on its way; it does not warrant us to stop following safety precautions.
Commenting on Hindustan Suraksha Chalisa, Samudra Bhattacharya, CEO - Print added, “As a brand that reaches the deepest pockets of India, it is imperative for Hindustan to disseminate relevant information. Timely campaigns like Hindustan Suraksha Chalisa remind people that coronavirus is still a part of our lives and we cannot have lax attitude towards it.”
More than a million consumers have already seen the video as it continues to be shared and viewed across the country.