06 March 2021 16:05

MediAvataar's News Desk

MediAvataar's News Desk

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Senior journalist Deep Upadhyay is joining the leadership team of TV9 Network, India's largest television news Network, as it makes an aggressive foray into the content convergence space.

Deep joins TV9 Network from News24 where he has had a successful stint as Managing Editor for more than seven years. During his long career, he has worked with various prominent Media Houses like India TV, Zee News and Dainik Bhaskar. One of his most challenging assignments was to set up the Newsroom of Ariana, the first News Channel of Afghanistan after the fall of the Taliban.

A son of the hills -- Deep was born and brought up in Nainital -- he likes to read Biographies, History and Political Economics. During his leisure he loves to cook for his daughters.

Barun Das, CEO, TV9 Network said: "Deep will be a key member of our aggressive convergence strategy. Content is never platform agnostic. Future form of news and content pertaining to current affairs is still evolving worldwide. At TV9 Network, we wish to be ahead of that evolution curve and that is where Deep, with his unique ability to understand news and how it needs to be served to evolving audiences, will fit the bill best."

Deep Upadhyay said: "I am delighted to be joining TV9 Network, India's biggest television news network, at a time when it is expanding aggressively into the content convergence space. I am looking forward to working with the team at TV9 that has some of the best brains in the business."

As part of his immediate assignment Deep will be stationed in Kolkata where he will work with TV9 Bangla's Deputy Managing Editor, Amritanshu Bhattacharya, to take the Network's newest channel to leadership position.

Shot in picturesque Belgrade, Asad and Zoya return in a magical tale of true love, set to challenge stereotypes

‘Tum agar saath ho, mujhe har qayamat qubool hai’ - this line from the title track sets the tone

ZEE5 Global recently introduced viewers to its upcoming original romantic drama ‘Qubool Hai 2.0’, and the fans could not keep calm. The platform sets in motion a new world of stories and premise by retaining the value and ethos of ZEE TV’s iconic show Qubool Hai. #EternalLoveStory.

An initiative by ZEE5 to create a digital spin-off of some of the most iconic ZEE TV shows, by bringing them back in a new avatar for OTT release, a move that fans have appreciated and loved in abundance.

The makers have released the much-awaited teaser of the series and it shows Azad and Zoya in a glamourous avatar, a tale of true love that is set to destabilise stereotypes.

 

On the release of the teaser, Karan Singh Grover aka Asad expresses, “The fans are extremely excited to see Zoya and Asad get back together on the screen. The response has been just overwhelming. The wait is over and I am super excited that we have released the teaser. The web series is going to be a picturesque delight with romance taking centre stage. The TV show broke stereotypes and the web series is here to challenge new ones. I hope the audience enjoys the glimpse of the teaser. Finally, Qubool Hai 2.0 gets its premiere date. I would urge everyone to block their date and watch it on 12th March, only on ZEE5.”

On the release of the teaser, Surbhi Jyoti aka Zoya shares, “Asad and Zoya have received so much love from the audience over the years and I hope that love continues to grow. To see a new chapter, unveil with a web series is truly overwhelming and exciting at the same time. We also announce the premiere date - 12th March 2021. I hope everyone enjoys watching the teaser.”

Directed by Ankush Mohla and Glen Barretto, the series will feature a new rejuvenated chemistry of Asad and Zoya and by retaining the original leads Karan Singh Grover & Surbhi Jyoti as them. It will also feature Arif Zakaria and Mandira Bedi in pivotal roles.

ZEE5 has earned the reputation of presenting some of the best dramas in the web space and it continues to reign the genre with the 10-episode romantic drama web series ‘Qubool Hai 2.0’.

Qubool Hai 2.0 will premiere 12th March 2021 on ZEE5

Thursday, 11 February 2021 00:00

COVID-19 Impact on Marketing

Covid-19 Accelerated Digital Marketing Spend for 8 out of 10 Indian Marketers

Criteo publishes results of impact of COVID-19 survey with Indian marketers

Among the core objectives, the No. 1 focus of companies is to bounce back from COVID-19 by customer retention and expanding into new offerings

Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, released its ‘COVID-19 Impact on Marketing’ report which surveyed senior marketers in India including CMOs and Heads of Digital Marketing. The report highlights the impact of COVID-19 on consumer buying behaviour and that it has led to more online sales and rapid digital transformation. The survey findings reveal the implications of Covid-19 for businesses, their priorities, challenges and digital marketing spend.

Criteo research found over half of the marketers saying that their digital marketing campaigns are going ahead as planned. Criteo surveyed 1,000 senior marketing executives globally, including 105 in India, to learn more about their plans for 2021.

According to the report, 43% of the marketers surveyed in India said that due to Covid-19 their business had seen a drop in revenue in 2020. However, 54% of marketers said that Covid-19 has led to more website sales/bookings, indicating that driving online sales and visits will be a big emphasis for businesses moving forward. Budget for social, content marketing, paid video and advertising on retail websites and apps is also likely to increase in 2021. 4 out of 10 marketers say Covid-19 has resulted in rapid digital transformation of business processes. Further 46% claimed they had seen increased efficiency and 45% confirmed increased customer loyalty.

Covid-19 has forced significant changes to sales, marketing, and operations. 8 out of 10 marketers in India say that the share of digital marketing spend at their company has increased due to Covid-19. In today’s environment, 65% of marketers believe that marketing function in companies has become more important due to increased digital marketing activities. Additionally, 69% believe marketing has become important to acquire new customers and 58% said to build and reinforce their brand values.

Speaking on the survey, Taranjeet Singh, Managing Director of South East Asia and India, Criteo, said, “Our Survey focuses on marketing as the remote control to the success ladder for any business, especially during Covid-19. Digital transformation will continue to be a focus in 2021, as companies realise that we may never go back to ‘business as normal.’ By staying on the top of new trends, analysing the market insights, and understanding the growing customer demands and changes in behaviour, marketers can develop a successful marketing campaign for moving ahead in the future. Agility in all facets of business, especially marketing, will be a key to success.”

He further added, “At this tipping point of transformation, we are committed to turning the company’s assets into the world’s leading Commerce Media Platform, for brands, agencies and retailers to optimize their sales and digital advertising returns.”

In terms of digital marketing spend and re-allocation budgets, nearly all marketers in India have made changes to their strategy due to the pandemic. According to the survey it can be observed that Covid-19 resulted in more marketing spend across digital channels which will continue in the years ahead. 58% of marketers in India say their digital campaigns are too dependent on walled gardens. Digital marketing budgets have increased, but brand safety, and high dependency on Facebook, Google, and Amazon are big concerns (50%). Nearly half of the marketers in India say that their marketing budget commitments and new product/service launches are going ahead as planned. Events and outdoor marketing campaigns have been more negatively impacted.

As a way forward, the survey highlights 51% of marketers say their budget for advertising on publisher websites and apps is likely to increase in 2021. Here, customer retention and expanding into new offerings are top objectives moving forward. Marketers in India confirm that digitalisation of business operations is their top priority (70%).

Salman Khan, Shraddha Kapoor, Rajkummar Rao, Bobby Deol, Suresh Raina, Karan Wahi, Shaan, Mika Singh, Sajid Khan, Kailash Kher, Javed Ali and Waluscha De Sousa graced the green carpet by their grooving presence at the ZEE Indian Pro Music League Opening Ceremony

Beaming with India’s most celebrated artists, witness the starlit grand premiere of India’s first-ever Pro Music League on ZEE5

ZEE5 Global, the largest OTT platform for South Asian content, announced the launch of its first-ever music league, with Zee TV’s Indian Pro Music League. With musical teams pitted against each other in a sports championship league format, this new reality show is set to stream on the platform from 26th February. The star studded green carpet at the grand launch of the revolutionary reality show was graced by the presence of some of the most celebrated Bollywood stars like Salman Khan, Shraddha Kapoor, Rajkumar Rao , Mika Singh, and more.

The show will follow a never-seen-before format, with six teams supported by 6 Bollywood Biggies namely, Shraddha Kapoor, Govinda, Rajkummar Rao, Riteish Deshmukh & Genelia, Bobby Deol and cricketer Suresh Raina battling for the mega trophy. Teams representing different regions of India would be each led by star singers like Asees Kaur, Mika, Shaan, Neha Bhasin, Shilpa Rao, Sajid Ali, Bhumi Trivedi, Kailash Kher, Javed Ali, Payel Dev and Ankit Tiwari. Divided in groups of four, each team would be completed by one rising reality star and a new voice. Hosted by Karan Wahi and Waluscha De Sousa the Fathom Pictures produced star clad reality show would feature Salman Khan as the IPML Brand Ambassador.

Witness the grand premiere of Indian Pro Music League on ZEE5 on 26th February 2021 and to follow the revolutionary reality show every Saturday and Sunday.

Launched on Teddy Day -10th February, the campaign presents a unique digital talking teddy named Labhlitis Messiah who will provide viewers a platform to express their feelings and convey their love to their special someone

The month of February is the season of love. After the wistful winters, the month brings a feeling of freshness with the celebration of life, and togetherness. And in the pursuit, there are people who wear their hearts on their sleeves and then there are the ones’ who are too shy to speak. As we enter into the Valentine’s week, ZEE Biskope gears up to treat its viewers with the emotion of love through yet another novel engagement drive. Blending technology with romance, ZEE Biskope brings Labhlitis Messiah –a one-of-its-kind digital talking teddy who enables viewers to express their feelings to their loved ones. The initiative will not be just limited to 14 Feb but will play cupid for thousands of viewers starting Teddy Day – 10 February and extending beyond V-Day till 20 February.

Labhlitis Messiah– the category first talking teddy is the saviour of love. Whether you want to express your feeling to your crush or are apprehensive about in-person rejection, Labhlitis Messiah is there to help. Viewers need to just log on to the microsite www.labhlitismessiah.com, record an audio message and send it to their loved ones either identified or anonymously. Labhlitis Messiah will deliver it to their special someone in its unique Bhojpuriya way. That’s not the end. In case they are facing any issues in their love life and need a sound advise, ZEE Biskope brings Love Guru – a popular Bhojpuri celebrity to their rescue. Be it persuading the partner or boosting confidence in love, viewers need to send in their concerns to Love Guru through Labhlitis Messiah. Love Guru will share tips on some of the most heart-wrenching issues in love life on ZEE Biskope channel & social platforms throughout the day on 20 February. Love Guru will also read out some of the most romantic messages shared by viewers. Entertainment gets elevated further on that day as the brand plans a romantic movie line up that will inspire viewers further in their journey of love.

On the campaign, Prathyusha Agarwal, Chief Consumer Officer at Zee Entertainment Enterprises Limited said, “At ZEEL, we take pride in innovation based on solid consumer insights. ZEE Biskope’s marketing journey so far, has been pioneering in the Bhojpuri market through its always on viewer engagement drives. Labhlitis Messiah is yet another initiative where we use the technology bridge to get closer to its consumers, becoming a part of their life. The closer we get to the viewers, the better we understand them and hence the better we cater to their content preferences.”

Talking about the new initiative, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “ZEE Biskope is a movie+ brand and the first channel in the category which extends movie experience beyond mere viewership to up close and facilitates personal involvement of viewers with the brand. Through novel engagements like Labhlitis Messiah, ZEE Biskope lives up to its promise of remaining fresh, consumer-focused and a differentiator.”

Sharing his thoughts about the same, Amarpreet Singh Saini, Business Head, ZEE Biskope and Big Ganga said, “Valentine’s Day, though a western concept, is as much a popular occasion in the Bhojpuri region as it is in the rest of the country, especially among the youth. Labhlitis Messiah is a tech-innovation curated in an authentic, consumer led space with novelty at its core. It caters primarily to the young audience and projects the brand as one that facilitates and celebrates their emotions just as a friend would do.”

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