MediAvataar's News Desk

MediAvataar's News Desk

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Live Grand Jury Session Takes Place March 15 in New York City

New York Festivals® International Advertising Awards® has announced the members of the 2018 Package & Product Design Live Session Grand Jury. This in-person Grand Jury session is comprised of some of the most creative minds in the world of design today. On March 15th, 24 award-winning design professionals will assemble in the heart of New York City to evaluate Package & Product Design in the way its creators intended it to be viewed…Live.

Package & Product Design are key elements in a brand’s identity and innovative design is paramount to capturing consumer attention. I am thrilled at the caliber of creative professionals who will take part in this year's Live session. We have an amazing mix of accomplished designers who will lend their expertise to review, recognize and award creative excellence” said Susan Glass Ruse, Associate Executive Director of New York Festivals International Advertising Awards.

2018 Package & Product Design Live Grand Jury:

Bhanu Arbuaratna, Associate Creative Director, BBDO

Sam Cutler, Creative Director, DesignBridge

Samantha Barbagiovanni, Senior Designer, Elmwood

Jayme Barone, Senior Designer, Droga5

Alex Booker, VP Creative Director, MullenLowe Group

Dan Gladden, Creative Director, Jones Knowles Ritchie

Goodman, Design Director, Chandelier Creative

Ben Greengrass, Creative Director, Elmwood

Peter Hahn, Associate Creative Director, The Design Group

JB Harford, Creative Director, Jones Knowles Ritchie

John Howells, Creative Director, Situation Interactive

Allison Koller, Executive Creative Director, CBX

Stuart Harvey Lee, Founder, Prime Studio

Crista Marcellini, Associate Creative Director, Art, MullenLowe Group

Miruna Macri, Senior Art Director, Lateral Inc.

David Mitchell, Creative Director, Hungry Inc.

Aaron Padin, Head of Art & Design, J. Walter Thompson

Kelsey Plantas, Designer, Droga5

Chris Rowson, Head of Design/Group Creative Director, TBWA

Martin Short, Partner, Swerve

Philip Sicklinger, VP Creative Director, MullenLowe Group.

Meg Smart, Senior Visual Designer, Huge

Leslie Stordahl, Creative Director, CBX

Heather Stuart, Technical Consultant, Prime Studio

To view all the members of the 2018 New York Festivals Grand Jury, please visit:

Since 2011, all entries into NYF’s Advertising Awards competition are viewed by 400+ members of NYF’s Executive and Grand Juries, a brain trust of global creative minds, who collectively cast over 300,000 votes during the two-tiered judging process.

All Shortlisted entries selected by the Grand Jury, except Public & Media Relations, Marketing Effectiveness, Film Craft and Package Design, will be reviewed by the Executive Jury through four rounds of judging, to determine the World’s Best Advertising Award-Winners.

Award-winning work will be announced at the 2018 New York Show℠. The awards ceremony and gala will take place the evening of Thursday, May 17, 2018 at the world-class performance space, Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City.

Big Growth in Users and Engagement

Releasing the first India Watch Report 2018, Hotstar, India’s leading premium streaming platform, today shared insights on the dramatic transformation sweeping the Internet landscape in India. In a first of its kind report for any streaming platform in the world, the service has disclosed usage patterns on its platform.

The big news? Nearly 5 times growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video. This marks an inflexion point in India where the early years of online video were characterized by short form consumption from users deeply fearful of data charges. The last 12 months have also seen access to data and consumption of video go deeper into inner India. The report shared that growth in smaller cities, less than 10 lakh in population, outstripped that in the large metros. And, while the gender gap in access to data persists, affordability is opening up new opportunities for women, with women in smaller cities coming online faster than in the metros.

Speaking about the report, Ajit Mohan, CEO, Hotstar said, “A new generation of users are emerging in India who take for granted round the clock access to the best stories; who know that they can watch the best shows from around the world at the same time as the world (and sometimes way ahead of most of the world); who do not worry about being forced to skip their team’s weekend football games because they are not at home in front of their television; and who have the implicit faith that all breaking news will reach them without any effort on their part.”

Other highlights from the report:

· Streaming video has hit critical momentum. The Champion’s Trophy Final 2017 on Hotstar hit 4.8 million simultaneous viewers, a record!

· Streaming habits have gone well beyond being ‘snacky’ time fillers. More and more users are treating the mobile as their first screen.

· Streamers don’t follow stereotypes. Data reveals that consumption habits cut across stereotypes and traditional boundaries. 26% of Game of Thrones viewers also watched Hindi TV shows; 24% of Modern Family viewers watched cricket; and 50% of watch time of Star Plus’s show Yeh Rishta Kya Kehlata Hai, came from men.

· While cricket still rules the roost, other sports are sprouting well. VIVO IPL consumption grew nearly 7 times between 2016 and 2017. However, VIVO Pro Kabbadi and Premier League also grew nearly 10 times.

Thursday, 22 February 2018 00:00

The new consumer pro-activity

From dissatisfaction to social protest.

Predictions for 2017

Another theme that dominated 2017 news was the rise of populism. We saw the nationalist and populist discourse starting in the UK’s Brexit campaigning, and this continued with Marine Le Pen and Donald Trump in their respective presidential campaigns, both offering striking alternatives to globalisation. The discourse often played to a populist standpoint: ‘us’ against ‘them’ – them being the elite that has betrayed trust, by taking care of their own interests and goals, forgetting the needs of ordinary people. The rise in populism predicted the dissatisfied and the marginalised would rise up to fight injustice.

What happened in 2017?

Populism burst onto the headlines in 2016 and showed no signs of going away in 2017. According to 2017 Edelman Barometer of Trust, current populist movements are fuelled by a lack of trust in the system and economic and societal fears, including corruption (40%), immigration (28%), globalisation (27%) and eroding social values (25%). The internet has enabled ‘identity politics’ to thrive, spurring powerful communities to form around personal signifiers, from politics to race and religion. It is not the view that matters but how strong the view feels. It’s why Ivanka Trump’s brand enjoyed a 346% sales spike following an internet-wide boycott in the wake of her father’s election (source: Lyst, 2017). All the controversies thrive against the backdrop of anger and outrage that can quickly escalate and lead to unexpected and powerful outcomes.

What’s next?

In 2018, populism is likely to go beyond anti-globalisation and politics to key social issues. It could spark from anyone and anywhere, spreading quickly and developing into a serious social movement, such as #metoo, following the exposure of Harvey Weinstein. People are set to be more active and will look up to a new breed of DIY social influencers who are able to find their voice, build an audience and stack up on cultural relevance. For example, Julia Tolezano, a vlogger and journalist who uses her YouTube channel to discuss gender issues, homophobia and racism. We can expect even small groups to spark movement. Very small fundamentalist groups will also be increasingly able to manipulate social media and use mis-information to spread dissent (as seen by the videos from the Neo-Nazis in Britain First shared by President Trump.) Other small groups of activists will continue using social media to force change in our institutions irrespective of any democratic mandate. It won’t be long before such small groups look to hold companies to a higher account meaning, a much lower tolerance for political incorrectness in and outside the business.

Facedbook APAC Head Ramesh Gopalkrishna and veteran film personality Amit Khanna will address the two-day 12th Global Communication Conclave being held at Pune from March 9.

Mr G Srinivasan, Chairman and managing director of India’s largest non-life insurer New India Assurance Company Limited, will inaugurate the event being held by Public Relations Council of India (PRCI), which has emerged as a premier communication exchange for PR, media, advertising, HR, marcom professionals and mass communication students and academicians. The theme for the event is Transform or Perish.

In yet another highlight, IIT Kanpur Alumni Association’s Pune chapter will be the knowledge partner for the tech sessions covering IoT, Artificial Intelligence and Big Data.

“Apart from the rapid developments in technology, life around us too is changing fast – faster than the speed of thought. What we think today may not be relevant tomorrow. Some of these rapid developments would need a total transformation, and not a mere change,” said Conclave chairman and PRCI national president B N Kumar said.

“We, therefore, plan to focus on sub-themes covering a host of subjects such as PR, Corpcom, Media, Social Media, Advertising, Crisis, HR, Mentoring, CSR, Artificial Intelligence, Governance, Film, Agriculture, Energy, Urban Infra etc., with the overall theme – TRANSFORM OR PERISH,” he said.

PRCI Chairman emeritus and chief mentor M B Jayaram said: “We are inviting several top notch speakers, corporate honchos, change leaders and above all those initiating Transformation in their chosen fields.” Facebook’s Mr Gopalkrishna has given his consent to deliver the keynote address.

“With the fast changing technology becoming the key enabler in today’s world, communication, media, advertising and HR professionals can ill afford to ignore the rapid developments around them,” said Shailendra Agrawal, president of IIT Kanpur Alumni Association, Pune chapter. “We are happy that PRCI has taken up an absolutely fitting theme Transform or Perish,” he added

PRCI and its Youth Wing Young Communicators Club (YCC) will hold a separate conclave mainly for communication students at the Symbiosis Vishwabhuvan Auditorium, Senapati Bapat Marg, Pune, in the first half of March 9, Jayaram said.

LIVE at 5:30 AM and repeat at 8:30PM

Star Movies has been the official Home of the Oscars in India for 20 years. The Oscars® is famous for the red carpet walks, celebrities setting new style trends, recognizing the best performances and craftsmanship and creating iconic moments for the world to see. That’s not all, Oscars is also famous for candid moments of the evening that end up capturing headlines and become talk of town on their own – the famous Oscar Selfie, the internet-breaking Angelina Jolie pose and many more.

When you want to be a trendsetter, watch the Oscars® on Star Movies and Star Movies Select HD because – That’s How It’s Done.

The campaign captures this philosophy across mediums – On-Air, digital, On-ground, cinema and radio. There will be a special screening of the most anticipated 2018 Oscar nominated movie, where movie lovers will get to witness the cinematic excellence before anyone else in India. Winners will experience a day like never before – from tailored made tuxedos, professional makeovers to a celebrity treatment including getting mobbed by the paparazzi – because when you create an Oscar experience – #ThatsHowItsDone.

A unique engagement activity ‘Beat the Paparazzi’ will also be conducted on the channel’s digital platforms on the day of the Oscars® to focus on the biggest moments of the 90th Academy Awards. The activity urges viewers to watch the academy awards, keep posting pictures of the show so that they might just capture the next trend before anyone else.

The top 2 contestants will win a money-can’t-buy opportunity to watch the 91st Academy Awards in Hollywood in 2019.

Everyday till the Oscars® will be celebrated on Star Movies and Star Movies Select HD with Oscars themed festivals featuring some of the most iconic Oscar nominated movies, Monday to Thursday at 7 PM. This exciting journey will be highlighted with some stellar Oscar® Blockbusters of Hidden Figures, Moana and Rogue One: A Star Wars Story.

Watch the 90th Oscars® on 5th March exclusively on Star Movies and Star Movies Select HD LIVE 5:30 AM and repeat 8:30 PM

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