11 April 2021 03:58

MediAvataar's News Desk

MediAvataar's News Desk

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From the ZEE5 Originals Raat Baaki Hai, His Story and Mai Hero Boll Raha Hu to Ramadan specials, viewers can watch new content and TV shows on the platform

As we wind up the first quarter of the year, ZEE5 Global, the largest OTT platform for South Asian content, has announced a fresh new line-up of content to keep cool in the sizzling heat of April. Viewers can choose from a variety of ZEE5 Originals, television shows, and non-fiction shows to enjoy their summer at home.

Leading the April line-up is the much-awaited ZEE5 Original Film Raat Baaki Hai starring Paoli Dam, Anup Soni, Rahul Dev, Dipannita Sharma and Akash Dahiya. Releasing on 16th April, the film is a remake of the popular play Ballygunge-1990, and has been directed by Avinash Das and produced by Samar Khan of Juggernaut Productions. The ZEE5 Original revolves around a fateful meeting between two ex-lovers under strange circumstances: one of them is running away from the law for being a murder suspect.

ZEE5-ALTBalaji Original web series Mai Hero Boll Raha Hu starring Parth Samanth, Patralekha and late Asif Basra is set to release on 20th April. Taking the viewers through Nawab’s rise as an underworld don in the late 1980s and 1990s, the intriguing drama documents how an amazing friendship and mentorship quickly turns sour when Nawab outperforms his mentor Lala. Next in line is His Story, a ZEE5-ALTBalaji Original series starring Satyadeep Misra, Priyamani and Mrinal Dutt in lead roles. The Hindi series premiers on 25th April.

ZEE5 Tamil Original Film Mathil revolves around Laxmikanthan, a common man, who fights against a politician who usurps the wall of his dream house for an election campaign. Starring Mime Gopi and KS Ravikumar, Mathil is releasing on 14th April 2021 (Puthandu, the Tamil New Year), viewers can catch the trailer of Mathil.

Viewers can also enjoy a special Ramadan curation from 12th April onwards with a variety of delectable festive recipes from celebrity chefs Kunal Kapoor, Sakshi Batra and others. Furthermore, the platform will stream some of the most loved family movies, TV shows and Originals for audiences across markets. From Shabana Azmi’s Mee Raqsam to primetime legacy shows Razia Sultan, Jodha Akbar and popular originals including Daawat-e-Biryani, Jaadu Kadai and more.

For ZEE Tamil viewers, the platform is set to celebrate the grand success of Yaradi nee Mohini and Poove Poochudava crossing a landmark 1,000 episodes - the first ever shows to do so, with Vetri Vizha on 11th April.

ZEE Bangla viewers can enjoy a new fiction TV show Amader Ei Poth Jadi Na Sesh Hoy, where a rich girl Urmi decides to become a taxi driver, in an exciting journey of self-discovery and independence. Slated to be released on 12th April, the show stars Anwesha Hazra as Urmi. Zee Bangla will soon premiere Dance Bangla Dance Season 10, judged by Bollywood Celebrity Govinda and popular Bengali Superstar Jeet and Ankush. The exciting Sa Re Ga Ma Pa Bangla gears up to stream the Grand Finale on 18th April.

Zee Punjabi viewers can celebrate Baisakhi with Neeru Bajwa and top Punjabi artists and TV stars in a special episode on 10th April, while in the popular Punjabi cooking show Swaad Aa Gaya, viewers can celebrate Baisakhi the whole week.

ShemarooMe takes the Gujarati entertainment quotient a notch higher, offers an enthralling mix of Originals, Nataks, Movies and 500+ Gujarati Titles and popular shows

ShemarooMe, the over-the-top video streaming app of Shemaroo Entertainment, today announced its expansion in the Gujarat Market, becomes the first OTT player in India to offer a promise of new content every week. The brand has already been an intrinsic part of Gujarati culture and entertainment and has been entertaining the Gujarati audiences for a long time now. ShemarooMe embarks on a journey of making every Gujarati fall in love with Gujarati Entertainment once again. An exciting mix of Originals, Blockbuster movies, and Nataks - with the promise of one new fresh content piece every week is what will engage the Gujarati audiences and keep them glued to their screens.

ShemarooMe will be launching some interesting and never seen before content like direct to OTT movies, binge-worthy web series, engaging nataks and more to satiate all the quality content craving of the audiences. Taking its first step in that direction, ShemarooMe will be launching its first original Gujarati film. This movie will be released direct to OTT for the first time for the Gujarati audiences only on ShemarooMe, OTT has been a widely accepted concept throughout the globe now post the pandemic.

The brand owes its roots to Gujarat and it has always been one of the main focused markets for the company. With this expansion ShemarooMe aims to bring together all Gujarati speaking audiences on one platform catering to the entertainment needs of all age groups in the family and bring back the spotlight on local Gujarati talent. The OTT platform is on a mission to make Gujaratis experience a first-hand showcase of how OTT entertainment looks like and why is it the talk of the town. The platform does not only promise an entertaining mix for every viewer under one roof every week but has also made the app more personalised and localised for the Gujarat market. Viewers can now scroll through the app in Gujarati and enjoy the varied content offerings.

To fully understand and decode the regional content cravings of Gujarati audiences the company conducted a detailed research and found out the gaps and tried to fulfil the same with their new content line-up. All the entertaining content at ShemarooMe can be availed at only Rs.499 for an entire year’s subscription. ShemarooMe has also inked various strategic partnerships with brands that will help the viewers enjoy and stream the content on their own television sets. The brand is all set to entertainment global audiences as well with this new move and cater to the Indian Gujarati diasporas across the globe with their vast and diverse set of offerings.

Mr. Hiren Gada, CEO, Shemaroo Entertainment Ltd., commented, "ShemarooMe, has always had a very strong foothold in the Gujarati content space with an extensive content repository. Gujarat continues to be a huge market for us and has great potential. Our platform has been entertaining audiences with a plethora of content offerings like Nataks, Plays, Movies, Chat Shows etc. We have understood the content gaps in the market and have tried to bridge that with our robust offering in the Gujarati content space, with a promise of new content every week. I am confident that our audiences will have a quality viewing experience on ShemarooMe with our line-up of interesting stories and entertainment choices."

ShemarooMe is excited to launch 52 new Gujarati titles on its platform over a period of one year and offer new content every week. Users can further access through 500+ Gujarati titles, and popular shows that have made a mark in the industry, including Satti Par Satto, Joke Samrat and Sasu Vahu Ni 20-20, to name a few.


‘#MySmileMyInsurance’ to raise awareness on the importance of having a smart Health Insurance plan

Through the campaign, the channel aims to encourage its audiences to adopt a smart health insurance that safeguards their future against unforeseen medical expenses and ensure their million dollar smiles remain intact

The year 2020 was an eye opener for everyone as it brought to fore the stressful implications of medical emergencies and the unpredictable financial disturbance it can cause. Now more than ever, having a robust health insurance plan can provide the added financial and emotional protection needed during such unprecedented times. Thus, this World Health Day, with an aim to educate and spread awareness on having your health insured and thus ensuring your million dollar smile, CNBC-TV18, India’s leading English business news channel launches their latest initiative, ‘#MySmileMyInsurance’ - Say Yes To Health!

According to a 2020 survey on health insurance done by a leading insurance company in India, before the outbreak of COVID-19 in India, only 10% of people were interested in health insurance that covered new age diseases. However, the number has drastically risen to 71% as people consider health insurance a necessity now, after the pandemic and the tumultuous year gone by.

Taking note of this fact and the overall importance of health insurance as a must-have product, the channel endeavors to promote and reinforce the several benefits and safety nets that a robust health plan can offer to its audience.

To further amplify the campaign, CNBC-TV18 has put together on-air content, deployed dedicated promos, and activated an extensive social media campaign for their followers to engage with. CNBC-AWAAZ, the flagship Hindi business news channel too will promote the initiative on-air and on their social media pages to reach out to their dedicated set of audience.

Sharing her thoughts on the brand’s endeavor, Smriti Mehra, CEO, Business News, Network18 said, “As the adage goes, Health is Wealth and the pandemic has underlined its relevance like never before. The COVID-19 outbreak saw a vast amount of people suffer through last minute medical contingencies and expenses, along with major loss of income, jobs etc. This coupled with often not having an active and viable health insurance plan resulted into serious distress for many.

As a brand that has always been cognizant towards our audience’s needs, we look forward to making the most of our platform to voice awareness on important factors such as these that affect them and reinforce smart habits that lead to a better, healthier life and a financially secure future”

CNBC-TV18 and CNBC-AWAAZ as media brands are well-known in guiding their audiences into making sensible and important life and financial decisions, and thus are backing a cause pertaining both to health as well as financial security.

Now Watch Select Free Channels on Samsung Smart TVs without a Cable Connection

TV Plus will be available on Samsung Smart TV models from 2017 onwards

Consumers using Samsung Galaxy Smartphone & Tabs with O OS or higher software version will also be eligible for the services

Samsung today announced the launch of Samsung TV Plus, a service which offers consumers of Samsung Smart televisions free TV content, with ad-supported select live channels and on-demand videos, with no additional device such as a set top box. To access the service, all that the consumers will need is a Samsung Smart TV (2017 model onwards) and an internet connection!

With the introduction of TV Plus, consumers will get instant access to exciting content across genres such as news, lifestyle, technology, gaming and science, sports and outdoors, music, movies and bingeable shows, without any subscription.

TV Plus will also be available on most Samsung Galaxy smartphones and tablet devices with O OS or higher software version. Services for Galaxy smartphones are expected in April 2021. The TV Plus app can be downloaded from both, Samsung Galaxy Store and Google Play Store.

The innovative service is being introduced keeping in mind the change in consumer behaviour during the pandemic led lockdown period, when consumers, especially Millennials and Gen Z, began to explore their televisions more and more for new and exciting content. In India, Samsung TV Plus will immediately be live across all Smart TV models from 2017 to 2021 and users will be able to access 27 global and local channels. More partners will be on-boarded soon to make the service more robust.

“Over the last one year, consumers have been spending more time at home. Their television sets and smartphones have become the centers of their lives, for both entertainment as well as information. We also noticed that consumers now immensely value great media content, reason why we chose to introduce Samsung TV Plus in India. Over the next few months, we expect to scale TV Plus to add more channels and content,” Reshma Prasad Virmani, Director, Services, Samsung India, said.

Samsung is India’s No. 1 brand of televisions for over a decade and offers a range of Smart TVs, ranging from INR 18,900 to INR 15,79,900.

With the launch in India, Samsung TV Plus is now available in 14 countries including the US, Canada, Korea, Switzerland, Germany, Austria, UK, Italy, France, Spain, Australia, Brazil and Mexico.

Kickstarting its 1st Anniversary Celebrations

Campaign used to drive awareness & consideration in home markets and guide pan-India brand & business expansion strategy for 2021

South & West regions of India to be the next key focus for strategic expansion

Practically, India’s first experiential learning app, designed to make learning immersive and increase retention in STEM learning among students of class 6 to 12, launched its first-ever brand campaign around the theme - ‘Bring Learning Alive’ in December 2020. The campaign has garnered 3x growth and the app has successfully crossed 330,000 downloads till date. The TVCs have garnered over 32 million+ views combined on YouTube and seen above average and consistent view rates, even after two months of launch, indicating relevance and popularity of the campaign amongst the target audience. This has been one of the highest by an EdTech company in India, without celebrity endorsement, so far.

The campaign was released across all mediums including print and television targeting Telangana and Andhra Pradesh, and, social and digital media with a pan-India focus. The rationale behind this dual pronged strategy was to drive awareness and consideration in the home market and test markets at a pan-India level to gauge the brand’s traction. Hence, the focus of ATL was majorly to establish the brand and drive awareness, while digital was aimed at building awareness and performance. The brand also signed a two-week Associate Sponsorship deal with Bigg Boss Telegu Season 4.

Aligning the marketing strategies around the brand proposition “Bring Learning Alive”, the campaign was released in the priority markets of Andhra Pradesh and Telangana. The digital campaign ran in the top 40 cities across the country with a greater emphasis on Mumbai, Delhi, Bangalore and Chennai. Predominantly, the metros and Tier-1 cities attracted larger traction. The campaign saw healthy participation among parents in the age group of 35 to 55 years and students in the age group of 11 to 17. Interest was also evinced among people of the age group of 18 to 24 years who visited the website for programs related to Coding++, Test Preparation, etc. Practically also featured amongst the top brands in pure search volumes among EdTech players in Andhra Pradesh and Telangana during the campaign, clearly emerging as a strong challenger brand for the incumbents and indicating resonance with the target audience.

Commenting on the achievement, Mahadev Srivatsa, Vice President - Marketing & Brand Strategy at Practically, said, “We are overwhelmed with the response to our first brand campaign. This dream start has given us immense confidence to achieve our goal of being the most loved and trusted e-learning brand. And this couldn’t have come at a better time as we turn 1 in April! The increased engagement and stickiness speak volumes about the acceptance of our innovative product content, ease of use and other features. Replicating this success, we plan to expand our footprint in the West and South of India soon. With our aggressive marketing plans, we aim to make Practically known to every Indian household in the coming months”.

The campaign communication highlighted the brand’s strengths and showcased its unique features. This includes interactive simulations, 3D videos, AR experiences which bring learning to life, literally. An AI-based mascot – Proton who can help resolve queries 24x7, teachers who conduct live classes and doubt resolution, personalized sessions especially for after-school help and a new coding course - Coding++ were launched during the campaign.



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