MediAvataar's News Desk
Prothom thekei prothom, Bengali approximation for “a leader from birth” is the brand promise with which TV9 Network launched TV9 Bangla, 24x7 news channel beaming out of Kolkata.
TV9 Bangla is the sixth language news channel from the House of TV9 and will bring a whiff of fresh air to the Bengali news genre with its unique perspective, best-in-class facilities, state-of-art technology and top rung journalists. Just like all its language siblings – TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati and TV9 Bharatvarsh – which are all leaders in their respective genres, making TV9 Network the biggest television news powerhouse
Commenting on the channel going live today, TV9 Network CEO Barun Das said: “Inspired by its glorious past and distinct regional pride, West Bengal is finally getting ready to resurrect and revive. And TV9 Bangla is here to chronicle this new development narrative with neutrality and world class presentation. TV9 Network enjoys undisputed regional dominance in language differentiated markets and with Bangla we will extend our lead. We will be a game changer in this robust market.”
Explaining the rationale behind the channel going with the “prothom” pitch, Das said: “The word prothom signifies three broad elements – first it’s an allusion to our beloved state West Bengal. It’s an aspiration to see Bengal at the top of the charts again. Second, TV9 Network will further reinforce its position as the No. 1 news network with TV9 Bangla adding to its already substantial lead over competing networks. And third, we are vying for a lateral entry at No. 1 position in the West Bengal market.”
Calling upon the discerning Bengali news consumers to sample TV9 Bangla, Das added: “We are here to redefine news coverage by simply doing the basics, turning to the good old style of neutral journalism – balanced perspective and fact-based reporting. We are here to give test to the Fourth Estate, especially as the state goes to polls. That’s why the viewers just can’t afford not seeing us – Na Dekhelei Noye.”
On the timing of the launch, the CEO said: “The state is already into election mode. Given that Bengal’s propensity for free flow of information, news viewership is bound to peak. We believe this is a perfect opportunity for TV9 Bangla to establish its credentials and win the maximum share of voice.”
Thanking the advertiser community for showing immense faith in TV9 Bangla, Chief Revenue Officer Amit Tripathi said: “We are proud to add another feather to our cap with TV9 Bangla. Thanks to our customer first approach and remarkable deliveries, we enjoy unstinted confidence of our advertisers which was further strengthened by the unprecedented success of TV9 Bharatvarsh. With the launch of TV9 Bangla, we look forward to providing our partners the best media solutions cutting across geographies and priority markets. We are delighted that our esteemed advertisers from all over the country have already given a thumbs up to our Bangla by committing their support for the channel from day one.”
Speaking on the launch, Gautam Sarkar, Business Head, TV 9 Bangla, said “We are super excited to launch TV9 Bangla from India’s No. 1 news network in Bengal. We have a very experienced, efficient and energetic team that is capable to bring forth this new chapter in the regional news broadcasting industry. Being unparalleled, indomitable and fearless, we promise to leave a lasting impression and be a trendsetter in the electronic and digital platforms. I am very confident that we will hit every TV screens of Bengal to be the No. 1 soon.”
Adding an editorial perspective, Amritanshu Bhattacharya, Deputy Managing Editor and Editor-Digital, TV9 Bangla, said “As we have embarked on this new journey, we shall create a milestone in the regional electronic media fraternity. We are proud to enter into ‘the land of Bengal tigers’ and roar loudest with the latest updates from every nook and corners of Bengal. Our team intends to bring the latest minute-to-minute news updates with correct facts and figures that shall thrive and make a top of the mind recall for the viewers both in the TV as well as digital.”
Betting big on events vertical as an incremental revenue stream, TV9 Network has onboarded Jaswinder Singh as Vice President, Special Projects and Events. With a rich experience of over 18 years in handling events, Singh will lead the network’s effort in creating marquee experiential revenue-led initiatives.
Having worked with the best in the industry like Wizcraft and Jagran Solutions, Singh has managed some of the globally acclaimed IPs and properties around the world. Before joining TV9 Network, he was with Zee Media’s Innovation cell where he was part of a team that won many accolades for creating client-led custom events.
Welcoming Singh to TV9 Network, Raktim Das, COO, TV9 Studio (Digital and Broadcasting), said: “We are glad to have Jaswinder on board as one of the key pillars to drive our events vertical. I am sure he will bring value, enterprise and innovation in creating some benchmark initiatives never seen before in the industry.”
TV9 Network is India’s No. 1 News Network with five regional language channels - TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati and newly launched TV9 Bangla – and the national Hindi news channel, TV9 Bharatvarsh.
Ninth annual Looking Further with Ford Trends Report explores how consumers are adapting to life during a pandemic. While 69% of adults globally say they feel overwhelmed by the changes taking place in the world, when asked how well they have adapted to the changes during the pandemic, 47% say it has been “easier than I imagined.”
· The report highlights the coping mechanisms and resilience that are on display worldwide. Global survey across 14 countries reveals how families and individuals are rewriting the rules – in the workplace, in their family life and in their social connections, as well as in their consumption of goods and services.
· Ford focuses on global trends each year to gain insight into how consumers are changing, what the business needs to understand about shifting consumer behaviors and what comes next in terms of connecting with them; report reflects on past trends as a measure of how far we’ve come and where we hope to go.
2020 has been a year no one saw coming. COVID-19 has wrought economic, political and emotional chaos, testing the limits of individuals, families, healthcare systems and whole sectors of societies. Yet as the ninth annual Looking Further with Ford Trends Report* highlights, the global pandemic also reveals just how resilient people can be in finding ways to cope and adapt.
“As we barrel into 2021 and look forward to a post-pandemic world, it’s clear that the changes brought about by COVID-19 have changed us – but to what degree?” said Sheryl Connelly, global consumer trends and futuring manager for Ford Motor Company.
“Ford and other companies are keenly interested to know what changes will stick long after COVID is in our rearview mirror. And while no one can predict the future, that doesn’t mean we can’t prepare for it,” said Connelly.
In a global survey of 14 countries, 69 percent of respondents say they are overwhelmed by the changes they see taking place in the world. When asked how well they have adapted to the changes during the pandemic, 53 percent say adapting has been “harder than I imagined,” while 47 percent say it has been “easier than I imagined.” Younger generations have taken it harder than their older peers: 63 percent of Gen Zers say adapting has been harder than they imagined, vs. 42 percent of Boomers who say the same.
The 2021 Ford Trends Report examines these changing patterns in consumer behavior and attitudes around the globe to help decision makers understand how these shifts may influence our world in 2021 and beyond. Other trends highlighted in the report include:
· Pressure Points: Worldwide, anxiety is high -- fueled by fears of contracting COVID-19 and concerns about the pandemic's impact on communities, employment, education and more. 63 percent of adults globally say they feel more stressed than they did a year ago, and 4 in 5 say they should take better care of their emotional wellbeing. Acutely aware of the implications of the pandemic on mental health, people are finding innovative ways to cope and connect.
· Time to Escape: “What day is it?” has become a common refrain as the demarcations between work and life disappear. To beat back the monotony of the pandemic and the confines of home, consumers are looking for new ways to escape – and many are seeking refuge in their vehicles. More than 1 in 4 adults globally who own a vehicle say they use their vehicle to relax. Close to 1 in 5 say they use their vehicle to find privacy. And 17% say they use it as a place to work.
· The Company You Keep: The pandemic has put a spotlight on consumer’s need for companionship and reshaped their sense of family. Loneliness is pervasive across the globe—one in two people say they feel lonely on a regular basis. Younger generations feel this most acutely: Gen Zers are nearly 2x as likely to say they feel lonely on a regular basis as Boomers (64 percent vs 34 percent). As a result, many are reconsidering where they live, moving closer to family, and finding companionship in new ways – online and off.
· Minding the Gap: Worldwide, gaps in inequality and inequity loom large – particularly as the pandemic has had a disproportionate impact on low-income communities, ethnic minorities and women. As consumers become more aware of the divide, brands are stepping up as activists and entrepreneurs. 76 percent of adults globally say they expect brands to take a stand on social issues – and 75 percent say they think brands today are trying to do the right thing.
· Good Buy: Amid the pandemic, how we buy – and what we seek to buy – has transformed. Companies big and small are adapting at blazing speed – and many consumers are embracing and enjoying the new normal. 75 percent of adults globally say they appreciate the ways in which companies have improved the shopping experience since the pandemic began – and 41 percent say they don’t want to go back to the way they shopped before the pandemic.
· Traffic Detour: The pandemic may have you feeling stuck, but we are not at a standstill – personal transportation is flourishing. Bike sales have soared and cities have shut down streets to make space for cyclists. Car sales have boomed as people seek security in knowing they can control their environment. And smart city planning is accelerating the way for fully implemented autonomous driving. 67 percent of adults globally say they are “hopeful about the future of autonomous vehicles,” and 68 percent of parents say they’d rather see their children ride in a self-driving car than with a stranger.
· Sustaining Sustainability: In the early days of the pandemic, air quality emerged as a possible silver lining to the worldwide lockdown, but that optimism quickly diminished as the world retreated to plastics and other disposables – making it clear that being sustainable and staying sustainable are not always in lockstep. Younger generations are particularly concerned: 46 percent of Gen-Z-ers globally say the pandemic has made us more wasteful – and 47 percent say that long-term, the pandemic will have a negative impact on the environment.
The One Club for Creativity has announced five top creatives from India who will serve as judges for The One Show 2021.
More than 250 top creatives from 42 countries will judge work from around the world. The jurors from India and their judging discipline are:
Swati Bhattacharya, CCO, FCB Ulka, Gurgaon (Film)
Raj Kamble, founder/CCO, Famous Innovations, Mumbai (Creative Use of Data)
Lyndon Louis, ECD, Brandcare Medical Advertising & Consultancy, Thane (Health Wellness & Pharma)
Senthil Kumar, CCO, WundermanThompson India, Bangalore (Integrated & Experiential/Immersive)
Geet Rahti, CD, TBWA\Mumbai (Direct Marketing)
The complete list of the global jury for The One Show 2021 juries can be viewed here. To ensure the safety of jurors during the continued pandemic, all judging will be conducted online for the second year in a row.
“The quality of jurors has long been a hallmark of The One Show”, said Kevin Swanepoel, CEO, The One Club. “These esteemed judges from India are among the industry’s top creative thinkers and doers, and they will judge work through the lens of creativity of ideas and of quality execution.”
After providing the creative community with last year’s largest global awards show and definitive international and regional creative rankings, The One Club for Creativity is now accepting entries for The One Show 2021.
Notable changes have been made to help agencies and brands who continue to be affected by the global pandemic, including extended deadlines, and new categories and disciplines that reflect the way the industry now works.
Entries can be submitted now, with fees increasing after each deadline period. Regular deadline March 12, 2021, extended deadline is March 19, 2021, and final deadline March 26, 2021.
Utpal Das will be moving on from the organisation effective 31st March, 2021
Viacom18 today announced the appointment of Kunal Gaur as Chief Commercial Officer. Kunal will be taking over from Utpal Das who ends his stint at Viacom18 on 31stMarch 2021.
Through the past 7. 5 years, Utpal Das has led the Commercial, Facilities & Corporate Services functions at Viacom18. He was instrumental in not only shaping and leading these functions but also towards building Viacom18 into one of India’s top media networks through his role as a key member of the company’s leadership team.
Kunal Gaur, a Chartered Accountant by qualification, has over 19 years of experience across organisations like Star India, Netflix & PWC. Prior to joining Viacom18, Gaur was a part of the Netflix India’s leadership team in the capacity of Director, Production Finance where he was instrumental in crafting budgeting strategies and leading production finance for all original series, film, non-fiction and documentaries.
Kunal Gaur will be reporting into Rahul Joshi, MD, Network18.