MediAvataar's News Desk

MediAvataar's News Desk

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Sunday, 07 October 2018 00:00

Interactive TV, Gen Z designers and more

Virtual vloggers, futuristic fruit, furniture for the moon.


–Netflix is venturing into interactive storytelling for the upcoming season of Black Mirror, allowing viewers to choose how the plot unfolds, shares Bloomberg.

–ASOS is launching a Gen Z-curated fashion line designed by a collective of teen designers, models and artists all born in the year 2000, explains Vice.

–BBC discusses how virtual vloggers are becoming popular on YouTube, with dedicated fanbases and corporate partnerships that could change how brands communicate with consumers.

–Are bespoke seeds the future of food? Grub Street explores how farmers and chefs are breeding more attractive, content and nutritional fruits and vegetables.

–Design studio Driade has created 3D-printed furniture “for an imagined future settlement on the moon,” describes Dezeen.

–ThredUp, a marketplace for secondhand clothes, has launched an online platform called UpCycle, which helps brands and retailers create recycling programs and get involved in the $21 billion resale industry. Via WWD.

–Tencent is using facial recognition software to limit game time for one of its most popular video games, Honor of Kings, in order to prevent children from getting addicted, announces Quartz.

–Mount Sinai’s Lab100 hopes to “redesign healthcare by focusing on healthy people.” Fast Company investigates.

–The popularity of thrifty design is influencing brands, with affordable hotel spinoffs and refashioned motels “that promise the travel equivalent of fast fashion,” says the New York Times.

–Sainsbury’s is investing in the £2.8 billion UK beauty market, testing out staffed beauty aisles and relaunching its vegan makeup range, writes The Guardian.

–As brands realize the influence of Asia’s booming healthcare industry, they are introducing new drugs and products “tailored to Asian bodies and lifestyles.” Via Bloomberg.

–Equinox will offer luxury tours with fitness programming in 2019, which hope to show travelers how they can explore the world while keeping fitness as a part of their lifestyle, explains Skift.


Source:.JWT Intelligence

Sunday, 07 October 2018 00:00

Healing cafés

Urban healing spaces are turning selfcare into the newest daily indulgence.

A new crop of public healing spaces is opening up, offering lounges and events for destressing and unwinding. These spaces invite urban consumers to make time for relaxation and reflection in the midst of their hectic days, encouraging a focus on mental wellbeing.

There is a growing “fast healing” cultural movement in South Korea, “where people look for a quick remedy for relaxation the same way they consume fast foods,” says the Korea Times. This has led to a rise in healing cafés, where visitors can recharge and relax.

Shim Story is one such space that commoditizes peace and calm for city-dwellers. The “public convenience lounge” in Seoul’s Gangnam district provides a new kind of social venue with massage chairs, heated beds and video games to help visitors to unwind and decompress. Soothing music and scent diffusers create a calming environment in one of the busiest districts in Seoul. Mr Healing, another lounge chain, also offers massage chairs where visitors can wear eye masks and relax as lavender, rosemary and peppermint aromas fill the room. Mr Healing has 60 branches across South Korea, according to the Korea Times.

“There is no place in Korea to stretch one’s legs before returning home, so I decided to open a relaxing lounge that is as comfortable as home,” Shim Story founder Jung Oon-mo explains to JWTIntelligence. “Nowadays, city life is causing high competition and life patterns are changing to reduce sleeping time, so most people are stressed and tired. Coffee shops don’t allow people to rest, so lounges can help them spend time well while away from home through four different themes: sleeping, relaxing, massage and talking.”

The First Class café chain offers another opportunity to unwind, pampering shoppers as if they were in a luxury airplane cabin. First Class’s service menu includes massages, eye masks, waffles, and complimentary beverages, as well as semi-private cabins where guests can rest. With kiosks in malls across South Korea, the chain is transforming the healing café format into a mass-market service.

These healing spaces are also emerging elsewhere around the world. Chubby Cloud, an installation at the September 2018 London Fashion Week, offered “the world’s largest beanbag” for visitors to “relax and recuperate.” The sold-out relaxation event included a bedtime story reading from TV broadcaster Claudia Winkleman, a guided meditation from the mindfulness brand Happy Not Perfect and a lecture on the circadian rhythms of sleep from University of Oxford professor Russell Foster.

In Brooklyn, wellness studio HealHaus aims to create an inclusive healing space with mental health resources. The combined café and wellness studio, which opened in May 2018, is a “one-stop shop” for “different healing modalities,” from workshops that delve into deeper life issues such as abuse and grief to lighter modes of wellbeing such as yoga and meditation. The studio also offers more diverse healing offerings, such as womb wellness moon yoga, breathwork for grief, and psychic abilities workshops. “When people talk about wellness, it’s presented in a pretty package, but sometimes selfcare and wellness is tough,” Darian Hall, cofounder of HealHaus, tells JWTIntelligence. “At HealHaus, we question how we work through the harder topics, not just the easy ones.”

Healing cafés provide respite from urban life, serving up peace and calm to on-the-go city dwellers. By offering public spaces where tranquillity can be found, they are making mental wellbeing more accessible. “In my opinion, the culture…will change from going to a coffee shop to going to a convenience lounge,” predicts Oon-Mo.


Source:.JWT Intelligence

Dentsu Inc announced that the Dentsu Group received a total of 46 awards across 15 categories at Spikes Asia 2018, held from September 26 to 28 in Singapore.

BWM Dentsu Sydney won the Grand Prix in the Innovation category and the Group further garnered 6 Gold Spikes, 12 Silver Spikes and 27 Bronze Spikes.

Dentsu placed third in "Agency of the Year", and third in "Network of the Year", which recognizes the creative strength of the network as a whole.

Two teams from Dentsu competing in this year's Young Spikes received a Gold in the PR Competition and a Silver in the Design Competition while the Dentsu Group's ASPAC from the Philippines received a Gold in the Young Spikes Integrated Competition.

In addition to the above, nine creators from the Dentsu Group were selected as jurors in the categories, and the Group held six seminars during the Festival.

Sunday, 07 October 2018 00:00

FCB wins 2 Pencils at D&AD Impact and

1 Gold & 2 Bronze at CLIO!

 FCB India’s most awarded campaign for the Times of India- Sindoor Khela, #NoConditionsApply won 2 pencils at the prestigious D&AD Impact Awards!

The campaign won 2 pencils at D&AD Impact Awards. A Wood Pencil in the Community & Interaction category and and a Graphite Pencil in the Diversity & Inclusivity category.

#NoConditionsApply, was launched during the Durga Pooja in September 2017, to call for inclusive celebrations and celebrating tradition without division.

Speaking on the occasion, Rohit Ohri, Group Chairman & CEO, FCB India, said, “Our campaign for The Times of India has had a dream run at all the International Award shows. D&AD Impact seeks to identify and celebrate great, transformative, creative ideas that have had a real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all. Winning two pencils at the D&AD Impact is a true testimony to the power of creativity to make a real difference to our world. We are proud, insanely proud, of this win.”

The winning spree doesn’t stop here, the campaign also won 5 awards at Spikes Asia! Starting with the distinguished Grand Prix- Glass: The Award For Change, followed by a Silver in the integrated category, two Bronze in Direct- CSR/ Corporate Image and Brand Experience &Activation- low budget/ high impact category and a Bronze for the Young Spikes!

To top it all, CLIO announced the results last night, where the campaign won 3 awards- A Gold and 2 Bronze! The campaign won Gold in the Out of Home (other) category and Bronze in Brand Design (other) and Public Relations (Corporate Image) categories.

School is back in session in the US, and people are connecting with their classmates and sharing their school pride and experiences on Instagram.

To make connecting and sharing with friends even easier, we’re globally launching nametag, an easy way to add friends in person. We’re also testing a new Instagram school communities feature in the US to help students connect with others from their university right in the app. Whether you’re finding other fans at the football game or meeting classmates in your study group, both nametag and school communities make it easier to connect with new people.

Introducing Nametag

Nametag is a customizable identification card that allows people to find your Instagram profile when it’s scanned. Your nametag is uniquely yours and makes it quick and fun to add people and accounts you discover in person.

To try out nametag, go to your profile, tap the button with three lines at the top, and select “Nametag.” You can personalize your nametag by touching anywhere on the screen or by tapping the button at the top to try other designs, such as colors, emojis and selfies with different stickers. To scan someone’s nametag, you can either swipe right into the camera, hover over the nametag and hold down on your screen, or enter the camera by tapping “Scan a nametag” when viewing your own. You can also share your nametag with friends through text messages and over other platforms like Facebook and WhatsApp. Just press the arrow at the top right of your nametag.

Testing School Communities

Instagram school communities let you show off your school spirit and connect with other students and recent grads from your university in a common space. We’re testing this feature in a variety of schools across the US.

If you choose to join, you can add a line to your profile listing your university, class year, and any relevant groups such as major, sports team, and sorority. You and others who’ve added the same university can click to go to a directory listing all the people—sorted by class year—who have added that university, where you can follow and message. Messages from people you don’t already follow will go to your pending inbox where you can choose to accept or decline—the same way Instagram Direct works today.

Nametag is available globally on both Android and iOS

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