MediAvataar's News Desk

MediAvataar's News Desk

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Wednesday, 20 September 2017 00:00

Dentsu Impact elevates Anupama Ramaswamy as NCD

Dentsu Impact has recently re-structured its creative department and promoted Anupama Ramaswamy as the National Creative Director.

Anupama has been with Dentsu Impact for over a year now. She had joined as an Executive Creative Director.

The recent re-structuring happened owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa brands) with Dentsu Aegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Anupama would be leading this team both on offline as well as digital creative front.

Some of the agencies that Anupama has worked with, besides Dentsu Impact, include Cheil, JWT, Lowe Lintas, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Samsung, Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost. There are a number of awards in her kitty; both international and local like Cannes Gold, Clio Gold, AdFest Golds, Spikes, Effies, New York Festival and a number of Abby’s. She was a part of the One Show Jury in 2012 and is a regular face on the Goafest jury panel over the last few years.

Commenting on her new role, Anupama Ramaswamy said, “It is an exciting time to be at Dentsu Impact and working on a brand like Maruti Suzuki. Maruti Suzuki is undergoing a transformation and not many in the industry can boast of being a part of such a change. A change that happens once in 35 years. My mandate is to make the most popular automobile brand equally young and vibrant. And hopefully, I would be able to add value to the business and win some awards. There is so much to learn and hopefully enough to contribute too.”

Talking about the development, Soumitra Karnik, Chief Creative Officer, Dentsu Impact said, “Anupama has played a stellar role in the creative performance of Dentsu Impact and this is an extremely well deserved elevation. Keeping pace with where Maruti Suzuki aims to be in the coming times is both exciting as well as challenging. It requires complex understanding of the automobile industry and the world in which it is going to operate in. Anu is going to be right in the forefront of this change and along with her team of individuals with diverse capabilities, will be setting altogether a new bar.”

No artificial boost through dual banding or landing page

(Source - BARC, TG- NCCS A Males 22+, Period - WK 36'17, TB- 06:00 - 26:00, Market- Mega Cities)

India Today Television left behind most other channels including Republic TV, NDTV 24x7 and CNN News 18 on the cabinet reshuffle week (NCCS A Males 22+, Period - WK 36'17, TB- 06:00 - 26:00, Mega Cities). It is noteworthy that this leadership is accomplished with no dual feed or landing page but on pure good programming and trust.

India Today has shown substantial growth in latest 4 weeks with a growth of 15% in Impressions 000 while other channels like Times now & Republic TV viewership have gone down in latest 4 weeks.

Last 4 weeks which were big news weeks, had breaking stories such as Baba Ram Rahim Verdict, China BRICS summit (5th Sep'17) , First Breaking on Cabinet Reshuffle and Raghuram Rajan interview on demonetisation Report. In these times, India today TVs performance is remarkable given it is operating from a position of no unfair distribution advantage.

One of the major contributors of India Today Television’s unmatched growth was the Fearless reporting and impactful coverage done by the channel - exceptional reportage on Ram Rahim conviction, Impact of expose on Halala coverage or the news on Train Accidents which led to the resignation of senior authorities of the Railway department.

The top rated program of 4 out of 8 preceding weeks belong to India Today Television (Source - BARC program performance, TG - NCCS A Males 22+, Period - WK 29'17 - WK 36'17, Mega Cities)

India Today television was No.1 channel during all the important and breaking news recently such as celebration of 9 years of Virat Kohli in International cricket (Source: BARC, Mkt: Megacities, Date: 19th Aug, TB:1930-2000 Hrs, TG:-22+Males A), The Ram Rahim Judgement and the fearless reporting from ground zero(Source: BARC, Mkt: Megacities, Date: 28th Aug, TB:15:00-17:00 Hrs, TG:- 22+ Male A, Share% among 7 Eng news channels), India Vs China D Day (BRICS Summit Live Coverage) - (Source: BARC, Mkt: Megacities, Date: 05th Sept, TB: 10:00-12:00 Hrs, TG:- 22+ Males A, Share% among 7 Eng news channels)and Discussion with Raghu ram rajan on Demonetization report ( Source - BARC, Mkt: Megacities, Date: 7th Sep 2017, TB:1900-2000 Hrs, TG: 22+ Males A)

India Today was also clear numero Uno in Average Time Spent, 09 min 29 sec, while CNN News18 ATS in Mins was 04 min 34sec , followed by NDTV 24x7 06min 29sec, Times Now 03min 55 sec, Republic TV 05 min 13 sec.( Source: BARC, Mkt: Megacities, Period: Wk 36’17, TB:06:00-26:00 Hrs, TG:- 22+ Males A)

Alchemist Marketing Solutions wins the marketing and communications duties for Divine Solitaires, India’s first solitaire diamond brand. With this shift to a specialised marketing strategy agency, Divine Solitaires aims to consolidate their position as a leading solitaire & diamond jewellery brand.

The growth of Divine Solitaires has been well sustained over the last 11 years. Owning to the vision of its Founders and Directors Mr.Shailen Mehta and Mr.Jignesh Mehta, Divine Solitaires has grown as a brand for the discerning customer, standing for its highestquality diamondsand bringingtransparency indiamondpricing. The firm already boasts on the strength of their message of quality, trust and value, and has aggressive growth targets across India.

Alchemist, as strategic marketing consultants, has defined the communication strategy for several clients across the country, through some path-breaking marketing campaigns. As Manish Porwal, Managing Director of Alchemist Marketing Solutions, states, “The joy of marketing is to create aspiration. Divine Solitaires is a strong product that gives us the grounds to make a fantastic marketing story across India. We are excited about creating campaigns that stand out, and consolidate this brand’s position at the top.”

Says Jignesh Mehta on the engagement with Alchemist, “We look upon Alchemist asa strategic marketing expert who can lift Divine Solitaires into a new growth orbit, building the brand with an understanding of our business objectives. Alchemist offers just that, with their sound experience of marketing strategy across brands and markets. I am happy to welcome Manish and his team on-board."

Wednesday, 20 September 2017 00:00

iProspect launches Intelligent Content in India

iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.

A holistic messaging strategy spanning across all digital channels to ensure relevance, visibility and performance, Intelligent Content is already available across iProspect’s other key markets globally. For the record, Intelligent Content is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and measurement.

Meanwhile, as part of the launch, iProspect India has partnered with Aegon Life Insurance to pilot this solution.

Commenting on the launch, Rubeena Singh, CEO, iProspect India says, “In the performance space, content has been an untapped area. Brands are increasingly more aware of the pivotal role content plays in brand communication and engaging with target audiences. With Intelligent Content, we will not only drive business outcomes for clients but also expand our holistic performance offering. Shipra Tandon, iProspect Mumbai, who comes with an impressive work profile, will lead this service offering for us.”

Speaking about its focus on digital and content, Martijn De Jong, CDO, Aegon Life Insurance says, “We at Aegon Life Insurance focus extensively on digital within our overall media spends and are open to exploring and experimenting on digital platforms. Digital is at an inflection point in India today and content forms the crux of it, proving to be a game changer. Content is clearly the next big thing and we are proud to be one-step ahead on that front in the industry. We are eager to take our digital campaigns to the next level along with iProspect India with content playing the lead role to achieve our business objectives.”

iCubesWire, a leading Digital Marketing Solution and concept provider in India, has announced an innovation fund of USD 3 million to support early stage startups.

This fund has been announced by Sahil Chopra, CEO and Founder of iCubesWire, who aims to amplify the growth of digital startups with a clear vision and competence. The Digital Innovation Fund will be directed at helping startups in technology vertical who are embarking upon artificial intelligence, progressive automation, while heading towards futuristic multi-channel marketing and aiming to create monopolist businesses.

Speaking on the announcement, Sahil Chopra, CEO and Founder, iCubesWire says, “Though Digital Marketing is in a geometric progression, but there are huge gaps which are creating huge opportunities. Present in the market for 7.5 years and into product development ourselves now, we are ready to invest in startups which can create value and homogenously grow with us. With this fund, we aim to hone the potential of upcoming ideas and help them achieve greater heights. Next-gen solutions will be impeccably beneficial for the Digital ecosystem and will create an environment full of innovativeness and brilliance.”

Besides being a pioneer in Performance Marketing & Agency vertical, iCubesWire has also launched an artificial intelligence enabled digital innovation called Instatalk which provides instant solution to the end user thereby bridging the gap between the brand and the user. Early next month, they are also launching a unified digital suite which will be an integrated marketing product providing solutions under one roof.

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