MediAvataar's News Desk

MediAvataar's News Desk

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As the country is gearing up to constitute the 17th Lok Sabha elections, India News, one of India’s leading Hindi news channel, kicks off a series of extensive election news shows. From engaging prime time debates on critical political issues to covering mega political campaigns, analyzing the extensive electoral data, and wide range coverage during the polling and counting days.

India News will bring to its viewers a series of election news shows under the umbrella branding of Kissa Kursi Ka PM Kaun?, a daily political debate show with an insightful conversation between the political leaders anchored by Mr. Deepak Chaurasia, Editor-in-chief, India News.

The news shows will capture each and every update on the general elections, with daily shows like, Loktantra Zindabad, a special political show which will narrate the latest happenings in the political landscape, while in Chunavi Reporter, the team of India News reporters will travel across various constituencies to cover the ground reality and get an insight of the public opinion to gauge the mood of the nation, the reporter will also discuss the issues with the local political leaders. In addition, there will also be daily shows like Desh Ka Sawaal and 8 PM Special which will keep viewers updated on the political scenario in the country.

Some special weekly shows like Siyasat Ka Big Boss will feature the main political leaders of 2019 general elections which will may impact in the upcoming elections. Nehle Pe Dehla – Takkar, will be a live debate show which address various political agendas between political leaders of various national and local parties, while amid political tension, Teekhi Mirchi, an exclusive satirical politoons series which will be a funny take on the political battle between various parties with humorous and satirical videos.

During these news shows, the India News editorial team will be doing extensive reportage on the general elections, while the anchors and reporters will be doing special features and interactions with the political leaders during any on-ground reporting and in-studio debates, they will also create voter awareness amongst the citizens of the country.

Launching Taboola Feed and Taboola Newsroom

Leading Indian publisher will adopt Taboola Feed to increase user engagement and drive increased revenue

Taboola, the leading discovery platform, today announced an exclusive partnership with Zee Media, one of India’s largest media companies. Set for a two-year duration, the partnership will see Zee Media implement Taboola Feed on desktop, mobile web and in-app to increase user engagement and generate additional revenue.

Zee Media, which reaches more than 220 million users on broadcast and 60 million on digital per month, owns news brands such as,, and, will launch Taboola Feed, a vertical-scrolling feed that enables users to access content including articles, in-feed video and premium content. Similar to how people experience social networks, Taboola Feed encourages audiences to stay engaged on a publisher’s site by scrolling through a personalized stream of content, video and other experiences the user might be interested in discovering next.

Zee Media will also leverage Taboola Newsroom’s insights and A/B testing capabilities, providing editorial teams with actionable insights and data about content performance in real time. Editors and writers will now be able to test the performance of headlines, thumbnails and story placements in real time and discover topics their users are most interested in reading about to create editorial best practices over time. The platform also provides editors with unique insights on trending topics from Taboola’s network.

Additionally, the publisher will use Taboola’s Audience Exchange to strategically manage and optimize the flow of traffic across publisher partners’ properties.

“ZMCL is one of the largest digital networks in India, registering more than 60 million users per month on ComScore. ZMCL Digital Products are amongst the fastest growing websites and applications worldwide. With over 15 digital properties, we deliver unbiased and verified content spanning across all genres which is trusted by users across the globe. Establishing long-term relationships with innovative partners is key to our growth strategy as we look to build meaningful connections with our audiences,” said Ashok Venkatramani, MD at Zee Media. “I am confident that Taboola’s technology and team will assist us in our strategy, and we look forward to working together.”

According to eMarketer, adults in India will spend an average of 86 minutes per day with digital media in 2019, with mobile specifically accounting for about 70 minutes per day.

“Reaching users during their key ‘moments of next’ when they’re open to discovering new and interesting content is a key part in users’ digital journey,” said Adam Singolda, CEO and Founder at Taboola. “We understand how vital quality journalism is today in India and are honored to partner with Zee Media in their journey.”

An ode to the Human race; advocating that humanity is still capable of changing the course of events, by simply looking differently at life.

Discovery Channel and Animal Planet, India’s leading factual entertainment and No. 1 Wildlife channel respectively have acquired from Bomanbridge Media the epic award-winning documentary, ‘Terra’. The international award-winning documentary ‘Terra’ is all set to premiere on March 22 at 20:00 hrs. Terra is curated by many wildlife filmmakers from around the world, all recognized for their talent in a specific field or region, behavior or living group and yet it is not a wildlife documentary or a militant investigative documentary. Terra is a thought-provoking documentary on the human species and its relationship with other living beings. A 90-minute documentary by Yann Arthus-Bertrand & Michael Pitiot, produced by Hope Production, Terra is a tribute to the human race, clearly showing that we are still capable of changing our future, just by looking differently at life.

“It has been our endeavor to bring the best of documentaries from across the world on Discovery and Animal Planet for our discerning audiences. The premiere of Terra follows acclaimed movies such as Above & B eyond: Nasa’s Journey To Tomorrow, First Man, Ghost Of The Mountains and 24/7 Wild which have been showcased on our network in the recent past”, said, Zulfia Waris, Vice President, Premium & Digital Networks, Discovery Communications India. “We will continue to up the ante as we work towards further increasing lead over competition.”

At its core, Terra looks at the natural history of mankind and our existence on Earth. It looks back on the unique journey of a species which, among millions of others, has evolved and emerged from the many phases of our planet’s growth. As it progresses, we witness a number of remarkable and individual characteristics of certain life-forms.

However, as the narration continues– subjectively embodying humanity itself – it will gradually divert from this natural history and begin to show how our species regards and represents the world. How did man become aware of the world around him, and how has this vision evolved over thousands of years to the current state of unconsciousness?

How do we now wish to interact with other species that live around us? The power of Terra resides in this very question. This documentary will show how our own image and representation of nature has always been decisive in human history, and how it can still change the course of events to come.


Watch TERRA on 22nd March at 8 PM on Discovery, Discovery HD and Animal Planet and Animal Planet HD.

Wattpad, the global multi-platform entertainment company for original stories, and Times Bridge, the global investments and partnerships arm of The Times Group, today announced a new partnership and strategic investment to grow Wattpad’s presence in India and reach new users.

The partnership will give Wattpad a strategic advantage in expanding its Indian operations. Working with Times Bridge, Wattpad will grow its local community of readers and writers, establish new strategic partnerships, and create opportunities for Wattpad Studios to work with local partners to turn Wattpad stories into books, TV shows, films, and digital projects.

Allen Lau, CEO & co-founder, Wattpad said: “We’re thrilled to work with Times Bridge expand our footprint in the region and create more opportunities for India’s rich literary community to tell their stories, reaching new audiences in India and around the world.”

Rishi Jaitly, CEO of Times Bridge, said, "Times Bridge’s mission is to bring the world’s best ideas to India and share India’s best insights with the world. Wattpad is a bold, proven idea that has changed how audiences around the world create and experience stories. Our investment will advance Wattpad’s mission, and original storytelling, across the Indian subcontinent, unlocking the creativity of many millions along the way. We are delighted to be working with a partner who sees growing creativity, diversity and value across the Indian market.”

The deal follows Wattpad’s recent announcement that Devashish Sharma has joined the company Wattpad’s first Country Manager for India.

Devashish Sharma, Country Manager for India at Wattpad said: “Millions of Indian readers and writers have already found a home Wattpad. Times Bridge and The Times Group have an unmatched media and entertainment portfolio, and connections with some of India’s most-respected authors and cultural figures. We’re excited to work together to create new opportunities for Indian storytellers.”

With a global community of more than 70 million people, Wattpad empowers diverse storytellers from all over the world, helping local storytellers connect with readers everywhere. The company’s Story DNA machine learning technology allows it to discover stand-out stories among the 565 million on the platform, which are then transformed into books, TV shows, films, and digital projects. Some of Wattpad’s international entertainment partners include iflix, Huayi Brothers Korea, Bavaria Fiction, Sony, SYFY, and many others. Wattpad recently launched Wattpad Books, a new publishing division that will bring Wattpad stories to bookshelves everywhere.

Times Bridge’s previous investments include Uber, Airbnb, Coursera, Houzz, MUBI and Smule among others.

In a survey of 24 countries, pizza and pasta take the top spot, closely followed by Chinese and Japanese cuisine

Indian cuisine is the ninth most popular in the world

An international YouGov study of more than 25,000 people in 24 countries finds that pizza and pasta are among the most popular foods in the world, as Italian cuisine beats all comers.

We asked people which of 34 national cuisines they had tried and whether they liked or disliked them, with Italian food being the most well-liked. The cuisine received an average popularity score of 84% across the 24 nations we studied.

Patriotically, the biggest fans of Italian food are Italians themselves, with 99% enjoying their national cuisine. Other big fans include Spaniards (94% of those who have tried it say they like it) and the French (92%), while the least impressed by Italian food are the Chinese (59%).

Second place behind Italian food goes to Chinese cuisine, which scored on average 78% across the countries surveyed. It’s liked by 95% of Chinese people, with Singaporeans (94% of those who have tried it say they like it) and Hongkongers (91%) also particular fans. The cuisine is least popular in Saudi Arabia (54%) and Indonesia (57%).

The world’s third most popular cuisine is Japanese, scoring an average of 71% across the 24 nations. Aside from the 94% of Japanese people who like it, 94% of Singaporeans who have tried it also do, as well as 93% of Hongkongers. Once again it’s the Saudi Arabians who are least enamoured, with only 43% enjoying it.

At the bottom of the table comes Peruvian cuisine, which received an average score of only 32%. Scoring only fractionally higher (and rounding to the same percentage score) was Finnish cuisine.

It should be pointed out, however, that Finland was one of the countries surveyed but Peru was not, meaning that the loyal 94% of Finns who like their own country’s cuisine was enough to give them the edge. Had the study included Peruvian opinions then Finnish cuisine would likely have come bottom.

The lowest opinion any nation had for another nation’s cuisine was Japan towards Saudi Arabian cuisine, with just 11% of Japanese people who have tried it saying that they like it.

In fact, the survey finds that Japanese people are the harshest food critics of any nation surveyed. Of the 34 cuisines we asked about, 23 scored less than 50% among Japanese respondents. On average only 39% of Japanese people said they liked any given foreign food.

By contrast, it’s Filipinos who are the most likely to appreciate international cuisine. An average of 67% of Filipinos who had tried any given cuisine said they liked it, with only five types of food being liked by fewer than half.

Indian food all the way!

Indian cuisine is among the top ten popular cuisines in the world, standing at number nine, with an average popularity score of 62% across the 24 countries.

Other than their own cuisine, which 93% of Indians claim to like, they also have a palate for Italian (80%), Chinese (77%) and American cuisines (75%). However, Indians have lower tolerance for Norwegian, Filipino, Finnish and Peruvian cuisines.

Although 77% Singaporeans and 70% Malaysians like Indian cuisine, the rest of South East Asia has a lower preference for our food. In Indonesia 49% and in Vietnam 44% of those who have tasted Indian food claimed to like it.

In Thailand, on the other hand, people hold the cuisine in disdain, with only 27% who tried it stating they like it. However, it is actually China that has the least liking for Indian food, with only 26% saying they like it.

Indian cuisine is more warmly received in the European countries, with over half the people in the surveyed countries saying they like it. It is particularly popular in Britain (84% of those who have tried it say they like it), Norway (75%), France and Finland (71%).

Nearly three quarter (74%) Australians are fans of Indian cuisine. Even in Middle-Eastern countries, Indian food is a hit, with 76% in Saudi Arabia and 71% in UAE saying they like it.

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