13 April 2021 05:22

MediAvataar's News Desk

MediAvataar's News Desk

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‘#MySmileMyInsurance’ to raise awareness on the importance of having a smart Health Insurance plan

Through the campaign, the channel aims to encourage its audiences to adopt a smart health insurance that safeguards their future against unforeseen medical expenses and ensure their million dollar smiles remain intact

The year 2020 was an eye opener for everyone as it brought to fore the stressful implications of medical emergencies and the unpredictable financial disturbance it can cause. Now more than ever, having a robust health insurance plan can provide the added financial and emotional protection needed during such unprecedented times. Thus, this World Health Day, with an aim to educate and spread awareness on having your health insured and thus ensuring your million dollar smile, CNBC-TV18, India’s leading English business news channel launches their latest initiative, ‘#MySmileMyInsurance’ - Say Yes To Health!

According to a 2020 survey on health insurance done by a leading insurance company in India, before the outbreak of COVID-19 in India, only 10% of people were interested in health insurance that covered new age diseases. However, the number has drastically risen to 71% as people consider health insurance a necessity now, after the pandemic and the tumultuous year gone by.

Taking note of this fact and the overall importance of health insurance as a must-have product, the channel endeavors to promote and reinforce the several benefits and safety nets that a robust health plan can offer to its audience.

To further amplify the campaign, CNBC-TV18 has put together on-air content, deployed dedicated promos, and activated an extensive social media campaign for their followers to engage with. CNBC-AWAAZ, the flagship Hindi business news channel too will promote the initiative on-air and on their social media pages to reach out to their dedicated set of audience.

Sharing her thoughts on the brand’s endeavor, Smriti Mehra, CEO, Business News, Network18 said, “As the adage goes, Health is Wealth and the pandemic has underlined its relevance like never before. The COVID-19 outbreak saw a vast amount of people suffer through last minute medical contingencies and expenses, along with major loss of income, jobs etc. This coupled with often not having an active and viable health insurance plan resulted into serious distress for many.

As a brand that has always been cognizant towards our audience’s needs, we look forward to making the most of our platform to voice awareness on important factors such as these that affect them and reinforce smart habits that lead to a better, healthier life and a financially secure future”

CNBC-TV18 and CNBC-AWAAZ as media brands are well-known in guiding their audiences into making sensible and important life and financial decisions, and thus are backing a cause pertaining both to health as well as financial security.

Now Watch Select Free Channels on Samsung Smart TVs without a Cable Connection

TV Plus will be available on Samsung Smart TV models from 2017 onwards

Consumers using Samsung Galaxy Smartphone & Tabs with O OS or higher software version will also be eligible for the services

Samsung today announced the launch of Samsung TV Plus, a service which offers consumers of Samsung Smart televisions free TV content, with ad-supported select live channels and on-demand videos, with no additional device such as a set top box. To access the service, all that the consumers will need is a Samsung Smart TV (2017 model onwards) and an internet connection!

With the introduction of TV Plus, consumers will get instant access to exciting content across genres such as news, lifestyle, technology, gaming and science, sports and outdoors, music, movies and bingeable shows, without any subscription.

TV Plus will also be available on most Samsung Galaxy smartphones and tablet devices with O OS or higher software version. Services for Galaxy smartphones are expected in April 2021. The TV Plus app can be downloaded from both, Samsung Galaxy Store and Google Play Store.

The innovative service is being introduced keeping in mind the change in consumer behaviour during the pandemic led lockdown period, when consumers, especially Millennials and Gen Z, began to explore their televisions more and more for new and exciting content. In India, Samsung TV Plus will immediately be live across all Smart TV models from 2017 to 2021 and users will be able to access 27 global and local channels. More partners will be on-boarded soon to make the service more robust.

“Over the last one year, consumers have been spending more time at home. Their television sets and smartphones have become the centers of their lives, for both entertainment as well as information. We also noticed that consumers now immensely value great media content, reason why we chose to introduce Samsung TV Plus in India. Over the next few months, we expect to scale TV Plus to add more channels and content,” Reshma Prasad Virmani, Director, Services, Samsung India, said.

Samsung is India’s No. 1 brand of televisions for over a decade and offers a range of Smart TVs, ranging from INR 18,900 to INR 15,79,900.

With the launch in India, Samsung TV Plus is now available in 14 countries including the US, Canada, Korea, Switzerland, Germany, Austria, UK, Italy, France, Spain, Australia, Brazil and Mexico.

Kickstarting its 1st Anniversary Celebrations

Campaign used to drive awareness & consideration in home markets and guide pan-India brand & business expansion strategy for 2021

South & West regions of India to be the next key focus for strategic expansion

Practically, India’s first experiential learning app, designed to make learning immersive and increase retention in STEM learning among students of class 6 to 12, launched its first-ever brand campaign around the theme - ‘Bring Learning Alive’ in December 2020. The campaign has garnered 3x growth and the app has successfully crossed 330,000 downloads till date. The TVCs have garnered over 32 million+ views combined on YouTube and seen above average and consistent view rates, even after two months of launch, indicating relevance and popularity of the campaign amongst the target audience. This has been one of the highest by an EdTech company in India, without celebrity endorsement, so far.

The campaign was released across all mediums including print and television targeting Telangana and Andhra Pradesh, and, social and digital media with a pan-India focus. The rationale behind this dual pronged strategy was to drive awareness and consideration in the home market and test markets at a pan-India level to gauge the brand’s traction. Hence, the focus of ATL was majorly to establish the brand and drive awareness, while digital was aimed at building awareness and performance. The brand also signed a two-week Associate Sponsorship deal with Bigg Boss Telegu Season 4.

Aligning the marketing strategies around the brand proposition “Bring Learning Alive”, the campaign was released in the priority markets of Andhra Pradesh and Telangana. The digital campaign ran in the top 40 cities across the country with a greater emphasis on Mumbai, Delhi, Bangalore and Chennai. Predominantly, the metros and Tier-1 cities attracted larger traction. The campaign saw healthy participation among parents in the age group of 35 to 55 years and students in the age group of 11 to 17. Interest was also evinced among people of the age group of 18 to 24 years who visited the website for programs related to Coding++, Test Preparation, etc. Practically also featured amongst the top brands in pure search volumes among EdTech players in Andhra Pradesh and Telangana during the campaign, clearly emerging as a strong challenger brand for the incumbents and indicating resonance with the target audience.

Commenting on the achievement, Mahadev Srivatsa, Vice President - Marketing & Brand Strategy at Practically, said, “We are overwhelmed with the response to our first brand campaign. This dream start has given us immense confidence to achieve our goal of being the most loved and trusted e-learning brand. And this couldn’t have come at a better time as we turn 1 in April! The increased engagement and stickiness speak volumes about the acceptance of our innovative product content, ease of use and other features. Replicating this success, we plan to expand our footprint in the West and South of India soon. With our aggressive marketing plans, we aim to make Practically known to every Indian household in the coming months”.

The campaign communication highlighted the brand’s strengths and showcased its unique features. This includes interactive simulations, 3D videos, AR experiences which bring learning to life, literally. An AI-based mascot – Proton who can help resolve queries 24x7, teachers who conduct live classes and doubt resolution, personalized sessions especially for after-school help and a new coding course - Coding++ were launched during the campaign.



MY FM, the radio arm of DB Corp Ltd., is back with the second season of Indian Krorepati League. Ready to give its listeners an experience of their lifetime, MY FM aims to take the entertainment quotient a notch higher with over 65 days of on-air & digital content this season.

To top it all, listeners will not only get a chance to win exciting prizes worth 1 crore, but also a holiday trip in a private-jet!

As a part of the 65 day extravaganza, IKL, or the Indian Krorepati League, listeners will witness exciting content on radio as well as digital platforms ranging from match trivia and expert bytes to fun activities and daily contests where listeners will get an exclusive chance to win a holiday trip in a private jet and prizes worth Rs 1 Crore.

Sharing his views, Mr. Rahul Namjoshi, COO MY FM, says “The reach & scale of cricket is unmatchable since it is consumed across age-groups and economic classes. This is the same reason why IKL season 1 was a huge success for us. This year, apart from last year’s clientele, new brands have come on-board making season 2 grander and greater. ”


The ad draws a parallel between Gulf Oil’s brand ambassador, Dhoni and its product Gulf pride’s consistent performance over the years

Gulf Oil Lubricants India Ltd., a leading lubricant brand in India, launched its new campaign #GulfDhonixDhoni. The campaign features MS Dhoni in a conversation with his younger self from 2005, reminiscing the successful journey through accolades and pictures.

While they are talking about their two passions – Cricket & Biking, the younger Dhoni is surprised to find his old bike in the garage that still functions as good as other bikes from the collection. The campaign aesthetically blends the similarities between the consistent performance of Gulf Oil’s brand ambassador, Dhoni on the cricket field and its product Gulf Pride engine oil which delivers Insta pick-up over many years and kilometres.

The campaign strategically released on the 10th Anniversary of India’s 2011 World Cup Victory, one of the greatest sporting moments for Indian and Dhoni cricket fans.

Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Ltd., said, “At Gulf, we pride ourselves on being an innovator and we seek to consistently push the envelope when it comes to our product quality and benefits. In keeping with this ethos, we recently upgraded our flagship 2-wheeler engine oil, Gulf Pride 4T. While previously the brand promise was about “Insta pick-up”, and it resonated strongly with bikers across the country, we bettered the product to be able to now deliver ‘Consistent Insta Pick-up’ over thousands of kilometres and many years. As brand Gulf, we are already no. 2 when it comes to important consumer mind measures (or brand health measures). With this new launch and campaign, we intend to strengthen that spot further in terms of market share as well.”

Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “Great brands should tell great stories. And with Dhoni, we had an engaging story that we could tell the world while building on the brand’s promise of consistent performance.”

Commenting on the campaign, M S Dhoni, Brand Ambassador - Gulf Oil said, “I am delighted to be associated with a brand like Gulf Oil that is driven by passion to move forward. As an avid biker myself, I can very well connect with the brand’s proposition and product offerings. This campaign makes me nostalgic as I revisit my favourite cricketing moments including the winning shot at the 2011 World Cup Finals. It gave me a feel of how it would be to meet my younger self, what we would talk about and what I would advise him if we met.”

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