MediAvataar's News Desk

MediAvataar's News Desk

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Pharmaceutical giant GlaxoSmithKline has handed its $1.7 billion global media work to Publicis Media, following a competitive review,according to reports.

In a statement, the healthcare behemoth said: “GSK periodically reviews its media buying arrangements to ensure they are continuing to deliver the best value to the business.”

The 18th edition of the EMVIE Awards, one of the most prestigious events of The Advertising Club, concluded on Friday, 5th October, 2018 at the Ball Room, ST. Regis, Hotel Palladium.

This year 996 entries were received by The Advertising Club and 31 agencies participated in the competition. The event was attended by more than 1200 professionals from the Media, Marketing, Advertising and Research fraternities, who saw 21 Gold & 36 Silver EMVIE Trophies being presented to the worthy winners while 54 Bronze Winners rolled on the screen.

The Advertising Club this year roped in as many as 159 Media Professionals on the Round 1 Judging Panel of the EMVIE Awards. The newly introduced category ‘Buying Team of the Year’ was judged by 20 Specialist jury members. The Final Round Judging took the shape of Case Study Presentations wherein 57 top notch Marketing Professionals and 3 Industry Stalwarts from the Creative Agencies judged the 189 shortlisted entries.

Wavemaker with 400 points was “The Media Agency of the Year”.

Mindshare India with 305 points stood second and Lodestar UM with 85 points stood third.

Vodafone India Pvt. Ltd. was declared as “The Media Client of the Year”.

Lodestar UM bagged the Grand EMVIE for Times Of India – #Noconditionsapply: Sindoor Khela.

The Best Implementation Team of the Year went to Lodestar UM for Samsung - Samsung NDTV Camera Partnership in Best Media Innovation - Television Category who shared it jointly with Wavemaker for Vodafone India Pvt. Ltd. - Vodafone helps reunite lost children with their parents using technology in Best Media Innovation - Ambient Media Category.

The Advertising Club post the inputs obtained from the fraternity at the EMVIES Town Hall Meeting introduced the following categories results of which are as under:-

1. Best Digital Strategy

Wavemaker bagged the SILVER for Aquaguard – We helped India drink healthy water – Pincode by Pincode. There was no Gold and Bronze awarded in this category.

2. Best use of Emerging Technology for Media Solutions

Wavemaker bagged the GOLD for Vodafone India Pvt. Ltd. - Vodafone helps reunite lost children with their parents using technology

Mindshare India bagged the SILVER for Lifebuoy - Activating Infection Alert System In Rural India

Wavemaker bagged the BRONZE for Vodafone India Pvt. Ltd. - How Vodafone inspired farmers to choose life over suicide who shared it jointly with Essence for Google Maps – How Google Maps helped consumers “Weather” the Monsoons

3. Best use of Influencer Marketing for a brand

WATConsult bagged the GOLD for Project Nanhi Kali - #PowerlessQueen

Wavemaker bagged the SILVER for Tata Tea - Alarm Bajne Se Pehle - Jaago Re!

Mindshare India bagged the BRONZE for Kissan - Kissan Tiffin Time Table who shared it jointly with Wavemaker for HDFC Standard Life Insurance Company Ltd. - Is youth of today "Reckless" or "Responsible"?

4. Best Buying Team of the Year

Wavemaker (Team - Ashwin Salian, Silky Seth, Shikha Saket) bagged the GOLD for Vodafone India Pvt. Ltd. in DIGITAL who shared it jointly with Mindshare India (Team - Samrat Kakkar, Vikram, Kishore, Disha, Iti Kaul, Pankaj Nagpal) for PepsiCo India Holding Pvt. Ltd.

Mediacom Communications Pvt. Ltd. (Team - Rachana Monteiro, Debankur Kashyap & Hardik Senjalia) bagged the GOLD for P&G India in PRINT and they also bagged the GOLD for P&G India in TELEVISION (Team - Rachana Monteiro, Debankur Kashyap, Kalpesh Thakkar, Hardik Senjalia, Swapnil Birla, Priyanka Shrivastava, Vrushali Joshi & Amey)

The Presenting Sponsor was Colors. The Powered By Sponsors of the event were MTV, Rishtey Cineplex, Republic TV.

Friday, 05 October 2018 00:00

Marketplace Turns Two

Introducing New AI Features and More

Facebook Marketplace was introduced in 2016 as a place for people to buy and sell within their local communities. It has grown to be a place where people around the world can discover things they love, connect with people locally, launch a business, and earn a living.

Today, more than one in three people on Facebook in the US use Marketplace every month for everything from new shoes to baby gear to cars and apartments.

As we celebrate Marketplace’s two-year anniversary, we thought we’d take a moment to share some of the updates we’re making to the product, including new features that use artificial intelligence (AI).

Buy and Sell Faster Thanks to AI

We believe AI can fundamentally change the way people shop, and are excited about the potential opportunities and value it can bring to buyers and sellers.

Behind the scenes AI is making Marketplace more efficient and personalized for buyers, as well as helping sellers connect with more potential buyers, faster. AI can automatically improve the quality of photos and translate listings and Messenger conversations.

Today, we’re introducing new features that use AI for price range suggestions and auto-categorization. What does this mean exactly? Here’s an example: if you wanted to sell your home office chair, Marketplace could use AI to help you sell it even faster by suggesting you price it between $50-75 based on what similar chairs recently sold for. It will also automatically categorize the chair as “furniture” based on the photo and description, so that you don’t have to.

We’re also testing camera features that could use AI to recommend products you might be interested in. Say you liked your friend’s headphones and wanted your own; you could snap a photo of the headphones and Marketplace’s AI technology could recommend similar listings for sale nearby.

In the future, AI could help simplify tasks like completing an outfit or home design project. For example, you could upload a photo of your living room and get suggestions on furniture to buy based on your layout and size.

More Shopping Options at Your Fingertips

In addition to adding new AI features, we’ve added a variety of content from businesses including cars, home rentals, home services as well as shopping and deals from e-commerce merchants.

Today, vehicles is one of the most popular categories for Marketplace globally, alongside furniture and electronics. Since introducing car listings from local dealerships one year ago, Marketplace has become one of the top destinations for people to buy and sell used cars. And I’m one of them. In fact, my family just sold our car to a man who is planning to use it to help grow his small business.

Building a Safe, Trusted Community

When it comes to shopping online, it’s important to have confidence in the people and businesses you’re buying from. That’s why we’ve invested in features that create a safer and more trusted community, including:

Detecting and Removing Inappropriate Content: Thanks to our AI technology, we are working to detect and remove items that violate our policies by analyzing the images, content, and context within a listing.

Buyer and Seller Ratings: Buyers and sellers can now rate each other to signal whether they had a good or bad experience, as well as leave feedback on where they can improve such as response time, friendliness and reliability. In addition to helping people make more informed decisions on who to transact with, community ratings help create a better experience by promoting good behavior.

More Robust Reporting Tools: Our community helps us make buying and selling better for everyone by reporting content that doesn’t belong on Marketplace. If you see an item for sale that you believe violates our Commerce Policies, you can easily report the listing. You can also report buyers and sellers if you see activity that you think shouldn’t be on Facebook.

We’re continuously exploring ways that could help people make more informed decisions on who to buy and sell with, like badges for buyers and sellers who have confirmed their identity and features that make it easier for sellers to select a nearby public place to meet in person. To learn more about how to buy and sell safely on Marketplace, please visit this link.

We’re Just Getting Started

Looking back on the past two years, we’re so inspired by people around the world using Marketplace to do amazing things. Stories from people like Ron Rudolph in Minnesota, who bonded with his family and community after losing his wife to cancer by selling birdhouses for a cause. Or Alisa Herrera-Hayman in New Zealand, who uses Marketplace to strive towards a zero-waste lifestyle and help the environment by shopping secondhand. Or the many parents in my local community I’ve connected with who share the same interests as me.

We’ll continue working to deliver new product features to discover, buy, and sell the things you love. So whether that’s shopping locally secondhand, finding new items from popular brands, or getting exclusive deals from retailers in time for the holidays, expect to see more from us.

 

Written by Deborah Liu, VP, Marketplace,Facebook

Young Maharaja will be seen in the campaign for the brand’s SS19 collection

French luxury menswear brand and legendary tailoring house, Cifonelli, has engaged youth icon Maharaja Padmanabh Singh of Jaipur as its global brand ambassador. The brand, regarded as one of the world’s greatest suit makers, collaborated with dynamic Maharaja as his royalty truly denotes the historical identity of the brand.

138 year old brand, Cifonelli, marked its entry in India in 2017 and has been dressing clients exclusively in the country via trunk shows or one on one fittings. Having fitted several important personalities across the world, the brand has for the very first time got an Indian as their brand ambassador.

Cifonelli’s inspiration has always been a regal prince spending holidays either in a Countryside Castle during the winter or exploring a Paradisiac Island for the summer. This season, has been inspired by the British style brought to India during the first period of colonialism. The presence, stature and history of Maharaja Pamanabh Singh made no doubt of the matching ambassador he would do.

Talking about the collaboration, Mr. Erwan Camphuis, CEO, Cifonelli, said: “India has a vast and rich tailoring culture and history which is also acknowledged across the world. His Highness Padmanabh Singh is an epitome of tailored fashion in India.”

Adding further, John Vizzone, Creative Director, Cifonelli, said, “Cifonelli stands for true legitimacy in tailoring. It stands for ceaseless elegance and continually contemporises the fittings for the customers. Creating a line for His Highness has been a pleasure for us as we share a common passion for customisation, precision and emotional connect.”

GREY group India has bagged the creative duties of the Maharishi Ayurveda. GREY group will handle the master brand & key entries in India and global markets. The account was won following a multi-agency pitch process and competed with top agencies in the pitching process held in Delhi-NCR. The team at GREY Gurgaon office will service the account.

Yashaswini Samat, Chairman and Managing Director, GREY group India said,” "The Grey India team and especially Grey Gurgaon is excited and geared to work with Maharishi Ayurveda. We feel the timing for such products and its offerings is key to addressing a number of issues people face today on a daily basis. From stress to aging to vitamin deficiencies, these problems are caused by natural circumstances and need a solution that also comes from a natural source, and Maharishi Ayurveda has those answers. At Grey we pride ourselves on our ability to turn communication into effective communication and the team is geared and ready to do famously effective work"

Maharishi Ayurveda was incepted by his Holiness Maharishi Mahesh Yogi in the year 1987 with a mission to create a disease-free society. Maharishi Ayurveda today is one of the globally renowned Ayurveda brands having its presence in more than 40 countries. The brand operates across the value chain with a presence in multiple segments from Rx, Wellness, and Consumption to Personal Care with solutions for all age groups. Since its inception, Maharishi Ayurveda has put-forth products that are backed by proven efficacy and scientific research conducted at multiple internationally renowned institutes like AIIMS, University of Ohio, University of California and many more.

Ram Shrivastava, Director, Maharishi Ayurveda Products Pvt Limited said “This is a crucial time for us to strengthen our foothold in the Wellness segment, we have always been known for Top Quality Ayurveda Products and we needed a Creative Partner to take this word out to health seeking consumers who can really benefit from what we have to offer. With the consumer insight and the creative approach, we feel confident in partnering with GREY India to take this mission forward”.

According to Ramesh Yadav, Global Marketing Head, Maharishi Ayurveda Products Pvt Limited said “We liked the rigor in thinking, category understanding and similar challenger approach presented by GREY that gave us the confidence to have them on-boarded as our creative partners. We want to intensify our efforts in India as it’s an important and growing market. We re-looked at our brand strategy that involved brand revamp and certain strategic priorities in terms of category choices with an objective of making Ayurveda relevant to today’s audience by listening to their needs and requirements. The idea is to reach out to those who are pre-disposed to natural, herbal and Ayurveda, however, may be fussy but are willing to explore the category/products that cater to their lifestyle-related health issues. We believe Team GREY will bring in a lot of value to our vision and will be able to contribute significantly to our journey”

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