MediAvataar's News Desk

MediAvataar's News Desk

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Tuesday, 18 July 2017 00:00

MOVIES NOW 2 will now be called MNX

Times Network, that owns the Hollywood English Channel for Young India MOVIES NOW 2, is all set to get quirky by adding the X -Factor to the brand. The channel which spelled awesomeness and managed to surprise the industry with its performance in a year is now ready for a brand change to MNX. The free-spirited and the rebellious personality of the channel has empowered it to go in to unchartered waters and take the established players behemoth head-on. The brand is now ready to stand on its own feet with its unique identity as a brand and charter its own course.

Commenting on the occasion, Mr. Vivek Srivastava, Executive Vice President & Head Entertainment Cluster, TIMES NETWORK, said, “In a competitive market like India, it is important that a channel disrupts the status quo to leave its mark. MOVIES NOW 2 has been a disrupter in the English movie space. From creating a vibrant viewership base out of its own existing library assets and distribution relationships, the channel has come a long way. With MNX, we look to bring the next level of Hollywood entertainment to India. As we move to the next stage of content with MNX we plan to expand our viewership and capture the mindscape of the millennials, the change of brand name to MNX is an attempt to attract our audience to something that matches their definition of cool.”

With an exhilarating, adrenaline-fuelled programming, MNX was unveiled with the telecast of its first Big Bang Movie – Mad Max Fury Road on July 15, 2017. Adding to the band wagon of fun-filled movie festivals will be properties like Extreme Nights on Weekends at 9pm. Xterminator will be a special movie festival during Dussehra (September 21 - September 30) which will showcase movies like Olympus Has Fallen, The Mechanic, Hobbit and Journey to the Earth, to name a few. Finally, for its viewers, the channel will give them a chance to get lucky with awesome and super cool gadgets daily with MNX Get Lucky Contest as part of their Watch and Win Movie Festival.

Since the launch of MOVIES NOW 2, the channel has consistently grown from 1200TVTs to 2000 TVTs in less than 6 months and now, within a year, it has crossed 3000 TVTs. After beating HBO in the latest 4-week period across 6 metros, MOVIES NOW 2 has been performing consistently to make its mark amongst the English Movie channels in the genre.

With oodles of attitude, edge & youthfulness and with an eclectic mix of movies that are popular, edgier and distinctly entertaining, MNX is going to be an audience favorite in the months to come.

Jose will lead the agency’s Digital Design and Build vertical 

Indigo Consulting, Leo Burnett India’s full-service digital agency, has appointed Jose Leon as President to lead its Digital Design and Build vertical. Jose comes in from Adobe, where he was responsible for the Digital Marketing business across multiple domains in BFSI, Retail, Education, Automotive, among others, in collaboration with digital agencies.

Digital Design and Build typically comprises consulting to implementation, and continous innovation of clients’ large scale digital transformative projects. In his new mandate, Jose will have the advantage of the Strategy, Technology, Project Management, Delivery and Operations functions reporting directly to him, across the agency’s Mumbai and Delhi offices. He will report to Rajesh Ghatge, Chief Executive Officer, Indigo Consulting, and will be based out of the Delhi office.

Welcoming Jose to his new role, Rajesh Ghatge said, “Over the last few months, we have been executing a plan to evolve ‘design and build’ services at Indigo Consulting. We have 17 years of credentials in building, managing digital platforms and assets across the web, mobile and e-commerce, for large national and international clients. We are investing in leadership talent across Business Consulting, Analytics and UX thereby expanding capacities to partner clients across their digital transformation journey. Jose brings with him some incredible technology experience and has partnered with large clients in the private, public and government sectors – consulting them and implementing large digital transformation projects for them. He has been entrusted with the important task of driving the ‘build’ agenda at Indigo Consulting.”

Jose has 20 years of experience across Fortune 500 technology companies like Xerox, in addition to Adobe. At Adobe, he was also entrusted with driving transformative digital programs for the Government of India.

Speaking about this new role at Indigo Consulting, Jose said, “This is an amazing opportunity. The TAM (Total Addressable Market) for Martec alone is between $32B-$40B here-and-now and Indigo Consulting, being an integrated digital agency has capabilities across all spheres of this market opportunity. We are continously re-skilling and re-investing in our people in addition to bolstering our partnerships across the spectrum, from Design Thinking and Augmented Reality right up to Machine Learning, Real-Time Analytics and Block Chain. I am looking forward to leading Indigo Consulting’s design and build function, and helping it reach the vast potential I see in it.”

Joseph George (Joe), Group Chairman and CEO, MullenLowe Lintas Group, India and Regional President, MullenLowe Group South & Southeast Asia, has decided to move on from the agency network at the end of September 2017. After an uninterrupted stint of over 26 years with the company, where he played numerous Growth, Brand management, Client management and Leadership roles locally, regionally and globally, he now plans to pursue what he calls “his big dream”.

Alex Leikikh, Global CEO, MullenLowe Group, said, “Joe has made such a huge contribution to the MullenLowe Group network during his 26 years within the organisation that it really is with a heavy heart that we say goodbye to him. During his recent tenure, Joe has led MullenLowe Lintas Group to huge success within India, across the APAC region and on a global stage. The agency has been credited with many firsts for India including, the best new business performer for 4 years in a row, the number one Creative Agency in the World by WARC 100 (twice), consecutive double-wins at 4A’s Jay Chiat Awards and runner up for AdAge International Agency of the Year 2015. On behalf of the entire MullenLowe Group network I would like to take this opportunity to sincerely thank Joe who has built and led our business in India and South and Southeast Asia so successfully. He leaves behind a great team, legacy and business poised for even greater future growth.”

Joseph George joined Lintas India in 1991, and has been with the company throughout its journey of evolution; from Lintas India to MullenLowe Lintas Group today. Joe was appointed India CEO in 2011; and while continuing to be based in Mumbai, took on the additional responsibility of running the South Asia & Southeast Asia region for MullenLowe Group in 2016. He also serves on the Global Executive Committee of the MullenLowe Group network.

During his 6-year leadership, MullenLowe Lintas Group grew into one of the most powerful agency groups in India. Outperforming the industry right through this period, on business growth, organizational reputation as well as on creative output. It was also during this period that MullenLowe Lintas Group emerged as the most consistently dominant performer in Market Effectiveness across the world. He was also the chief architect of the launch of the 2 new Indian agencies from the MullenLowe Lintas Group – Mullen Lintas in August 2015 and the recently launched PointNine Lintas.

Speaking of this development, Joe said, “MullenLowe Lintas Group in India today is in the best shape it’s been in for a very long time. I couldn’t be moving on at a better time, and any happier or prouder with what the 1000 of us have managed to achieve these past years. Alex and I have worked closely over the past 8 months on the transition plan; and with the road map and the leadership in place for all three agencies of MullenLowe Lintas Group, I am confident that our agency network in India is ready to author its next chapter of success.”

On the India transition planning, Alex added, “One of Joe’s greatest strengths has been his ability to develop world class business and creative leaders. Those people will now step up to continue our progress and evolution in one of the world’s most dynamic and important markets.”

In his 18-month leadership of the South Asia & Southeast Asia markets, Joe focused on creating stronger and tighter management structures across the offices. He led IPG’s agency-acquisition in Sri Lanka and subsequently its overall transformation; the re-structuring of the MullenLowe Thailand and Vietnam operations, as well as putting in place the leadership and brand and business strategy for the MullenLowe Singapore office. Succession plans for Joe’s Southeast Asia responsibilities are in advanced stages of finalization, and will be announced by global CEO Alex Leikikh in the coming weeks.

Joe concludes on a personal note, “This agency has given me everything. Probably more than I deserve! 26 years can be a lifetime, but there’s an impatient excitement in me today to want to start all over again. Ironically and a tad illogically though, this urge to do so is because I have enjoyed every single day of my quarter century in this fabulous network”

Taptica, a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available, today announced the acquisition of Adinnovation, a Japanese mobile marketing leader.

Adinnovation specializes in smartphone application and mobile advertising marketing promotion, implementation, management, tracking and media site monetization. Taptica and Adinnovation had previously established a partnership to target the mobile games industry, allowing Taptica to engage in the Japanese market. This acquisition will further expand Taptica's presence in the Asia-Pacific region. The company currently has offices in Beijing, China and Seoul, South Korea.

"Adinnovation has already seen great success in the Japanese mobile marketing space, so it is a great match for us as we look ahead to our company's long-term goals," said Hagai Tal, CEO of Taptica. "At Taptica, we pride ourselves on quality over quantity and Adinnovation was a perfect match for us with their alignment in this practice. Adinnovation's high internal standards and high performance team will benefit Taptica's clients that have come to rely on Taptica to provide quality and consistent results."

Following the establishment of Taptica's office in Seoul in 2016, and together with an already strong China-based presence, the acquisition forms part of our strategy to increase presence in the Asia-Pacific region. Japan is the next hotspot for mobile advertising with developed mobile networks and a strong proliferation of smartphones, making the Japanese market extremely attractive. Smartphone penetration is expected to continue to increase and the smartphone ad industry is expected to see exponential growth.

"Japan's advertising industry has been fairly isolated from global collaboration efforts," added Hiromitsu Ishimori, president and CEO of Adinnovation. "The opportunity to work with Taptica in a larger capacity is a great advantage to strengthening the Japanese market's ability to look outside of Japan, and as Taptica seeks to reach consumers around the world, Adinnovation's expertise and resources will help Taptica further tap into Japan and the Asia-Pacific region as a whole."

India’s pioneer asset management company UTI Mutual Fund along with India’s leading business news channel CNBC- TV 18 , is bringing in the eighth edition of ‘Financial Advisor Awards’ (FAA). Currently in its eighth year, India’s most eminent awards, ‘Financial Advisor Awards,’ is a platform that recognizes the efforts of financial advisors across the country. The award night is scheduled to take place today (17th July) at Mumbai.

The event will be graced by the esteemed presence of Mr. Neeraj Gupta, Secretary, Department of Investment & Public Asset Management, Ministry of Finance at Government of India - Ministry of Finance, Government of India as our chief guest of the event.

Having carved a niche for itself in the financial market space, FAA has gained popularity and has emerged as a unique platform that recognizes the best wealth preservers, across different sectors of the country.

‘Financial Advisor Awards’ has acknowledged financial professionals across the country in various aspects concerning their advisory fields. As they foray into digitization, the platform will suggest, how these financial advisors can make optimum utilization of the available resources to reach out to their customers. FAA’s efforts in this regard will be to motivate these professionals and give them well deserved recognition, and further help them fulfill the dynamic needs of their customers by providing personalized solutions. FAA aims at honoring the advisors who have set a benchmark in the financial space, by helping investors maximize their profit through their valuable advice in a highly competitive market.

Mr. Leo Puri, Managing Director, UTI AMC said, “The Indian market is big enough for everyone to co-exist, be it Mutual Fund Distributors or RIA’s or direct investors. What cannot be taken away is the need for people to invest and grow their monies in a falling interest rate scenario. The perception of investing in a Mutual Fund is somewhat like investing in equities. There is a huge need to educate and explain to investors about all the different product options available like liquid and debt funds. Mutual Funds have varied products which will help investors to achieve their long term and short term financial goals. Financial advisors play a vital role in making investors understand these options.”

Latha Venkatesh, Executive Editor Eiof CNBC-TV18 says, “As one of the leading business news channels, it has always been our motto to update and educate our audiences about the latest happenings in the financial market. Our reality today is too unexpected. Be it political, economic or otherwise like BREXIT, US elections and Demonetization are some of the factors that have contributed to this unexpected reality. Adding to that, our financial market is extremely volatile in nature, which requires people to quickly understand the implications of the change and rectify it immediately. In order to achieve the same, it is essential to possess knowledge, skills and suggestions from our advisors and this is where they play a pivotal role in the consumer’s life”

In order to felicitate advisors, the awards categories are divided in different levels: National, Regional and individual level awards, which are further classified into brokers, banks and financial advisors, among various sectors.

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