MediAvataar's News Desk

MediAvataar's News Desk

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With India and the UAE forging strategic ties across a spectrum of shared interests, this is an opportune time for key stakeholders from both nations to engage in strategic discussions and catalyze economic growth.

It is in this context that The Economic Times India UAE Strategic Conclave is being held in Dubai on 27th and 28th September under the patronage and in the presence of His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan, Cabinet Member and Minister of Culture and Knowledge Development, UAE, seeks to give a further fillip to India-UAE bilateral relations.

Trade and commerce forms the backbone of historically strong bilateral relations, with India being UAE's top foreign trade partner. In 2015-16, India exported goods worth $30 billion to the UAE with heavy machinery, petroleum products, and food and dairy products being the main export commodities. Indian businesses have equally established a strong footprint in the UAE. 4365 Indian commercial companies are registered with the UAE Ministry of Economy, as of end-2016 and over 2.8 million Indians reside in the UAE.

Prime Minister Narendra Modi’s landmark trip to the United Arab Emirates in August 2015 and the recent return visit of Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, served to further fortify bilateral ties between India and UAE, leading to a long-term and stable strategic partnership.

Commenting on the significance of the Conclave, Deepak Lamba, President, Times Strategic Solutions, said, “At The Economic Times, we have closely evaluated the full spectrum of relationships between India and UAE and we strongly feel that this association will act as a significant contributor to the economic progress of the region. Hence, we have designed this conclave to discuss the potential areas of investment, collaborations and ways to further improve the business environment.”

Through continuous engagement from Ministries, Government Departments and industry veterans like H.E. Navdeep Suri, Honorable Indian Ambassador to UAE; H.E. Suhail Mahmoud Al Ansari, Executive Director, Mubadala Healthcare; H.E. Capt. Mohamed Al Shamisi, CEO, Abu Dhabi Ports; Dr. Tayeb Kamali,Chairman, Emirates Driving Company and Former Vice Chancellor, Higher Colleges of Technology, UAE; Harsh Mariwala, Chairman, Marico; Gautam Singhania, MD, Raymond; and Rana Kapoor, Founder & CEO, YES Bank and Chairman, YES Global Institute, in addition to more doyens from diverse spheres. Moreover, the conclave will aim to identify potential areas of investment and collaborations between India-UAE, thus helping to drive landmark projects in the region.

The Conclave will focus on areas that should be tapped for growth. This includes matters of defence, energy, security and maritime trade, among other issues. Another significant pillar of India-UAE ties that will be discussed is the geopolitical and economic impact of strong India-UAE relations on the Asian region. Given the current state of flux in West Asia, both countries can be critical drivers to maintain peace and stability in the region. The Conclave will also announce the launch of the second edition of the Economic Times Best Asian Healthcare Brands coffee table book in India. During the event, the leading healthcare brands from Asia, across various segments will be felicitated and featured in the coffee table book.

List of speakers:

• Harsh Mariwala, Chairman, Marico

• Gautam Singhania, MD, Raymond

• CP Gurnani, MD & CEO, Tech Mahindra

• K Ramchand, Group CEO, IL&FS

• Ravi Khanna, CEO, Aditya Birla Solar

• Rajiv Agarwal, MD & CEO, Essar Ports

• Jayant Mhaiskar, Vice Chairman & MD, MEP Infrastructure

• Rana Kapoor, Founder & CEO, YES Bank and Chairman, YES Global Institute

HDFC Bank retains its No.1 position in the BrandZ™ India Top 50, doubling its brand value since 2014 with a sustained focus on improving access to services

Auto sector grows 23% by successfully meeting consumers’ diverse, changing aspirations and budgets

India’s most valuable brands have increased their brand value by 21% to US$109.3 billion in the last year, according to the BrandZ™ Top 50 Most Valuable Indian Brands 2017 announced today by WPP and Kantar Millward Brown. This compares with a 2% decline in 2016, and is well ahead of the 8% value increase of the BrandZ Top 100 Most Valuable Global Brands 2017.

The BrandZ ranking and report highlights the success that many Indian companies have had in 2017 with managing their most important intangible asset: their brand. For many that has been driven by a rapid response to rising consumer optimism, and evolving to meet people’s needs as their financial circumstances, preferences and expectations change.

HDFC Bank (24%) is India’s most valuable brand for the fourth year running, almost doubling its brand value since the ranking started in 2014 from $9.4bn to $18.0bn. It has a strong purpose – to improve lives by bringing world class financial services to all sections of India – and demonstrates it through increased access to banking in rural areas, an expanded digital presence and leveraging the latest technology to simplify its offering for customers. BrandZ data shows that consumers perceive the bank as increasingly innovative.

David Roth, CEO EMEA and Asia, The Store WPP, says: “Indian consumers seek authenticity and value for money, and the meaning of those things is being constantly redefined. As consumers become wealthier, they look beyond price to factors like extra features, innovation and a personalised experience. As reflected in this year’s ranking the most agile Indian brands have recognised the complexity in the market, and achieved just the right balance between aspirational and affordable.”

The automobile category, which also includes tyres, lubricants and motor fuels, grew 23% in value. Brands responded to the changing market with new models that combined smart pricing and functionality with style and power. Royal Enfield, Maruti Suzuki and TVS were among the Top 10 overall fastest risers. Royal Enfield (no.40, 59%) engaged with biker groups on social media, and marketed a range of accessories. Maruti Suzuki (no.7, 56%) extended the brand beyond its traditional appeal to the value segment of the market, while introducing new showrooms called NEXA to reach premium customers.

The India Top 50 have faced successive disruptions in the last year, some global, some created by fast-growing competitors and others strategically imposed by the government – including demonetization.

The FMCG category, which includes alcohol, food and dairy, personal care and soft drinks, was significantly affected by these challenges but still managed to grow 6% in total value.

Some brands achieved impressive value increases by accurately understanding and responding to Indian sensibilities. Noodle brand Maggi (no.32; 66%), the overall second-fastest riser, aligned itself with the trend for nostalgia. This helped it bounce back after a difficult couple of years; its rapid regrowth demonstrating how a strong brand can help a company weather a crisis and recover faster, although it is still some way below its peak brand value of $1.1bn in 2014. Health food brand Saffola (no.36; 24%), meanwhile, introduced oats in new localised flavours and expanded its range of oils into a new super premium sub-segment.

The financial services category increased its value by 26%. The fastest rising banks were Punjab National Bank (no.39; 43%), which is highly customer-focused and more agile than some of its competitors, and Kotak Mahindra Bank (no.6; 36%), which has innovated in areas including digital banking. Both of these brands still have significant catching up to do, however, if they are to reach the top of the leader board.

Other trends highlighted in this year’s BrandZ Top 50 Most Valuable Indian Brands include:

There are seven newcomers to the ranking. Telecom provider Jio ranks at no.11 only months after its launch, having disrupted its category with free-data promotions. The others are newly listed retailer D-Mart (no.24), appliance brand Whirlpool (no.45), insurance brand Bajaj Allianz (no.49), Canara Bank (no.50) and entertainment brands Sun Direct (no.27) and Dish TV (no.47).

The long-term growth curve of the Top 50 is positive, with the total brand value of the ranking up 57% since the study was first carried out in 2014, when it amounted to $69.6bn.

India experienced a resurgence in national pride, while also embracing globalization. This manifested in a desire for products and brands that best reflect Indian heritage, sensibilities and tastes, which benefited local brands and put pressure on multinationals to follow suit. Colgate (no 28; 2%) launched a toothpaste with Ayurvedic properties to meet this demand.

The top riser is insurance brand ICICI Prudential (no.35; 89%). It benefited from the ‘halo effect’ of other brands’ successful responses to rising consumer affluence, which led to an increase in sales of assets such as cars that need insurance protection.

Vishikh Talwar, Managing Director, Kantar Millward Brown, South Asia, says: “There are now ‘multiple Indias’. Consumers continue to love the brands they’ve loved for generations, while equally embracing the brands of the future. Brands must be completely in rhythm with the pulse of the market. Those that can accurately interpret Indian sensibilities, while ensuring smart pricing, are likely to be most successful. This is easier for local brands, but people will relate just as positively to a global brand if it uses insight to understand and meet their needs, and communicate in a way that builds trust.”

For the first time, this year’s BrandZ Top 50 Most Valuable Indian Brands 2017 study incorporates new research from Y&R’s BAV Group into what it takes to build powerful nation brands. According to the 2017 Best Countries report, India stands out for its history, cultural influence, distinction and reputation for entrepreneurship; especially among the world’s business decision-makers. Because there is a strong relationship between how people perceive a country and how they view the brands associated with it, India’s reputation has a significant impact on the global power of its brands.

Tuesday, 19 September 2017 00:00

Vodafone partners LAVA

To offer complete cash back on feature phone

Vodafone India, one of India’s leading telecommunications service providers, today announced a tie-up with LAVA International Limited, a leading Indian multi-national company in the mobile handset industry, to offer complete cash back worth Rs 900 to its customers on the purchase of new LAVA handset. The offer, valid till 31st October, 2017 is available for both new and existing Vodafone customers.

The offer provides Vodafone customers a great opportunity to purchase a new LAVA feature phone. Upon purchasing a LAVA phone, Vodafone customers can avail cashback worth Rs 50 for 18 months on minimum recharge of Rs 100 in a calendar month. With the credited talktime of Rs 50 every month, customers can enjoy an assured Rs 900 in 18 months – which covers the cost of a new handset purchase in most instances.

Commenting about the initiative, Avneesh Khosla, Associate Director – Consumer Business, Vodafone India said, “We are happy to partner with LAVA to bring this pocket friendly offering to our customers to enable them to make the most of their LAVA mobile. We are confident that the complimentary offerings from Vodafone will make the experience more seamless at affordable rates. This collaboration will enable our existing and prospective customers to make the most out of their new device purchase.”

Commenting on the offer, Gaurav Nigam, ‎Senior VP, Head of Product, LAVA International said, “Our partnership with Vodafone will provide our customers a cash back amount which is equivalent to the cost of our highest selling feature phone Captain N1. With this offer, we are certain to fulfill our promise of a pleasant experience to our patrons with continued reliability on their LAVA devices. Our customers can choose any device from a strong portfolio of feature phones to avail this offer.”

 

The evening of wins included Individual Achievement for Prema Sagar and 3 Gold Awards

The consultancy also won a Gold and two Silver Awards at the Fulcrum Awards 2017 later in the week

Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that has been pushing boundaries for 25 years and delivering integrated communications services to some of the best global and Indian companies, took home a slew of awards at the SABRE Asia-Pacific Awards 2017, including the coveted India Consultancy of the Year, making its milestone year even more special.

It was a proud moment when in the firm’s 25th year of pushing boundaries, Vice Chair, Asia Pacific for Burson-Marsteller and Founder/Principal, Genesis Burson-Marsteller, Prema Sagar, was conferred the prestigious Outstanding Individual Achievement SABRE award for her contribution to the industry.

This was followed by the consultancy winning three Gold awards for its campaigns at the SABRE Asia-Pacific 2017 held in Hong Kong last evening. SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results.

Genesis Burson-Marsteller’s GOLD Award-winning campaigns at SABRE Asia-Pacific include:

Back To Work campaign for Medela India: Indian Subcontinent category

Back To Work campaign for Medela India: Healthcare Providers category

Winning Back Trust campaign for Nestlé India: Food and Beverage category

Besides the winning entries, the following campaigns were the finalists in their categories:

Sennheiser Top 50 campaign for Sennheiser Electronics India: Influencer Marketing category

Keep India Smiling campaign for Colgate-Palmolive (India) Limited: Household Products category

#CrossTheLine campaign for Star Sports India Pvt Ltd: Entertainment category

On accepting the India Consultancy of the Year and Outstanding Individual Achievement Award, Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller said, “Our 25th year of pushing boundaries has indeed been momentous for us. To be recognized in this year as the India Consultancy of the Year, along with a string of award-winning campaigns, just multiplies our joy. I am also thankful to The Holmes Report for bestowing the individual honour on me. It has been a gratifying journey, from the humble basement of a house to establishing Genesis Burson-Marsteller’s presence across the country, catering to the best global and Indian brands. I want to thank everybody who has contributed to this shared success—our partners, clients and most importantly my teams. I have enjoyed learning, exploring and working alongside some of the best minds in the industry to help take our industry to higher levels of professionalism and success.”

Vishwanath Kannan, Marketing Manager, Medela India, said, “We are extremely happy to have won one of the most coveted awards in the industry. At Medela, we strongly believe that breastfeeding is the best feeding and has endless benefits for the mother and baby. The Back to Work campaign is at the core of our vision and mission of supporting mothers in their breastfeeding journey through our research and evidence-based products. We have been empowering mothers across the world to initiate and sustain breastfeeding while maintaining work-life balance. We would like to thank the esteemed jury for recognising our efforts and initiatives in helping mothers take the breastfeeding decision. ”

The Medela India campaign also won Genesis Burson-Marsteller a Gold Award in the Best Use of Integrated Communications category at Fulcrum Awards 2017 held in Jaipur on September 16. Besides the Gold, the consultancy also won two Silver Awards at Fulcrum. While the #MakingMusicSocial campaign for Logitech India won in the Best New Product Launch category, #CrossTheLine with Star Sports India won in the Best Use of Creativity and Innovation category.

Inaugural edition to feature legends and current ATP leadersRafael Nadal & Roger Federer

Also featuring top ATP-ranked nextgen talent Dominic Thiem, Denis Shapovalov and Alexander Zverev

DSPORT, a premium sports TV channel by Discovery Communications India, has acquiredtheexclusive India broadcast rights of the inaugural edition of the eagerly awaited Laver Cup. The new premier tennis tournament, conceived on the lines of golf’s‘Ryder Cup’ will see tennis legendsfrom Europe battle it out against a star-studded Rest of the World team. The Laver Cup willbe broadcast LIVE & Exclusive on DSPORT from 4:30 PM onwards on September 22 & 23and 3:30 PM onwards on September 24, 2017for sports fans in India.

The Laver Cup will be played every year, two weeks following the US Open, except in the Summer Olympic years. The city of Prague, in the Czech Republic will play host to the first edition of the three-day tennis extravaganza.The tournament will feature the current top two in men’s tennis, legends Roger Federer and Rafael Nadal who will team up with Dominic Thiem, Alexander Zverev, Marin Cilic and Thomas Berdych to take on a rest of the world team that comprises of rising superstar Denis Shapovalov, former US Open Champion Juan Martin del Potro, Nick Kyrgios, John Isner and Sam Querry.

The Laver Cup, is named after Australian tennis legend Rod Laver, widely regarded as one of the greatest in the history of the sport. The Laver Cup is a joint initiative between tennis great Roger Federer’s management company Team 8, Brazilianbusinessman and former Davis Cup player Jorge Paulo Lemann, the USTA and Tennis Australia. For the inaugural edition of the Laver Cup, tennis legends John McEnroe and Bjorn Borg will captain Team World and Team Europe Respectively.

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