MediAvataar's News Desk

MediAvataar's News Desk

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#FurrentinesDate, a ‘speed dating’ initiative created exclusively for animal lovers on Valentine’s day and will be live streamed to over 1.5 million people

Romedy Now, synonymous with love and laughter is back with the second season of #FurrentinesDay, with India's first ever #FurrentinesDate this Valentine's Day. Aimed to create awareness and drive adoption of cats and dogs, #FurrentinesDate, a unique speed dating property will see furry ones play cupid by bringing together animal lovers celebrate their love for pets and abandoned strays and help them find love in the process.

To be held at Cat Café Studio on February 14, #FurrentinesDate will see 30 Romedy Now fans & viewers(15 girls and 15 boys), with a common love for animals, bond over coffee, conversations and cute cats which are in need of a loving home. The event will be LIVE streamed to an audience of over 1.5 million on Romedy NOW’s Facebook page (https://www.facebook.com/events/160978344556453/).

Launched last year in association with Cat Café Studio & People for Animals, #FurrentinesDay is a hugely successful and unique property of Romedy Now that redefines the concept of love and encourages people to celebrate V-Day differently by celebrating love for animals and securing a merrier future for them in the process via adoption.

Commenting on this initiative, Mr. Vivek Srivastava, Executive Vice President and Head - Entertainment Cluster at Times Network, said, “Love knows no boundaries and Romedy Now promises exactly that. Following the success of #FurrentinesDay’ last year, we wanted to further promote the cause of adoption of animals and conceptualized '#FurrentinesDate', a first-of-its kind initiative, where animals play cupid in bringing together like minded animal lovers. We are confident that coffee over conversations and cute cats will be another unforgettable experience, as we continue to spread love and laughter to our viewers.”

Additionally, Romedy NOW will be showcasing a line-up of romantic movies on 14th February to celebrate Valentine’s Day. Epic romantic movies like Cinderella, Proposal, Definitely Maybe, Love Actually will be aired all day long.

Tuesday, 13 February 2018 00:00

CNN-News18 and News18 India win at ENBA 2017

CNN-News18 and News18 India won multiple awards across different categories at the recently announced ENBA Awards 2017.

Mufti Islah (Bureau Chief - Jammu & Kashmir) was awarded for his coverage of unrest in Kashmir. With solid visual content and powerful commentary, his coverage was aimed at substance rather than creating sensationalism. Handled with sensitivity without compromising on truth, his reportage on the burning issue of Kashmir was lauded for being responsible and accurate. Narendra Kumar won ENBA 2017 in the Video Editing category for his work on the show Memoirs of Partition. With utmost sensitivity, he not only incorporated of tales of survivors who witnessed the massacre, suffered torture, but brought to live out the trauma of partition through archival footage. Nizamuddin Ansari won the Best Videographer Award at the ENBA 2017 for his work on the show Aadhi Haqeeqat Aadha Fasaana. With exceptional use of camera skills in difficult and varied circumstances, Nizam made sure that the show became one of the top shows in the genre.

With a relentless and courageous news reportage on the ‘Anna Bhagya Scam’, Sreeja MS won the prestigious ‘Best Continuing News Coverage by a Reporter (English)’ Award.

ENBA celebrates the success of television news professionals across 33 different categories. Now in its 10th edition, E4M’s News Broadcasting Awards is one of the most prestigious awards in television news industry. Instituted in 2008, by Exchange4media Group, the awards recognises the best in Television news and rewards broadcasters and industry leaders who are responsible for shaping the future of Television broadcasting in India and honours the people who make this industry what it is. Staying true to its reputation, ENBA generated an enormous response from the broadcast news industry.

The Jury this year was chaired by Dr. Nasim Zaidi, Former Chief Election Commissioner of India. The other members of the jury included: Suresh Narayanan Chairman & Managing Director, Nestle India; Ashish Bhasin, Chairman & CEO South Asia, Deutsu Aegis Network; Padma Shri Alok Mehta, Journalist; Abhishek Mehrotra, Deputy Editor, Samachar4media; GVL Narsimha Rao, National Spokeperson, BJP; Dr. Harbeen Arora, Global Chairperson, Women Economic Forum; K G Suresh, Director General, Indian Institute of Mass Communication; Puneet Ahluwalia, Managing Partner, NWS; Rakesh K Shukla, MD, Scope India Pvt. Ltd; Raghav Chadha, National Treasurer & National Spokeperson, AAP; Shivjeet Kullar, Founder, NFX Digital; Sumit Sawhney, CEO & MD, Renault India; Vinod Sharma, Political Editor Hindustan Times; and Sunil Kumar , President, Business World.

The winners were selected amid intense deliberations, the distinguished Jury for the exchange4media News Broadcasting Awards (ENBA) under the chairmanship of DR. Nasim Zaidi, Former Chief Election Commissioner of India, finalized the names of the winners under various categories.

Faye D’Souza wins ‘News Television Editor-in-Chief & Best Anchor of year Award (English)

Sreeja MS bags ‘Best Continuing Coverage by a Reporter (English) for the Anna Bhagya scam

MIRROR NOW, part of the Times Network, and owned by India’s largest media conglomerate, The Times Group won 3 prominent awards at the recently concluded 10th edition of Exchange4media’s News Broadcasting Awards (ENBA).

Referred to as the rising star of Indian TV news, Faye D'Souza was conferred with the ‘News Television Editor-in-Chief of the year (English)’ and ‘Best Anchor (English) Award’, for her originality, inventiveness, presentation and analytical thinking. She was recognised for her work on innumerable issues affecting the citizen lives, with a clear agenda of being a catalyst of change by engaging with the relevant authorities and taking accountability from powers that can drive improvement.

WPP announces that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a digitally-led creative agency.

The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and media planning. Clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in the entertainment, beauty and FMCG sectors.

The Glitch’s revenues for the year ending 31 March 2017 were around INR 214 million with gross assets of around INR 175 million as at the same date.

The acquisition will continue GroupM’s growth strategy in one of the world’s most dynamic economies, and offer clients access to a wide portfolio of leading-edge digital marketing services and holistic content solutions.

The investment will also continue WPP's strategy of focusing on three key areas that differentiate the Group's offering to clients: technology, data and content. WPP's digital assets include companies such as Acceleration (marketing technology consultancy), Cognifide (content management technology), Conexance (data cooperative), Deeplocal (innovation studio founded as a spin-off from Carnegie Mellon University), Marketplace Ignition (Amazon-focused ecommerce), Medialets (mobile ROI measurement), Salmon (e-commerce), The Cocktail (digital consultancy) and Hogarth (digital production technology). WPP also has investments in a number of innovative technology services companies such as Globant and Mutual Mobile, as well as ad technology companies such as AppNexus, Celtra (creative management platform), comScore (data investment management), mySupermarket, Percolate, ScrollMotion and Within Unlimited (VR/AR).

The Group has invested in digital content companies like All Def Digital, Fullscreen, Gimlet, Indigenous Media, Imagina (a content rights and media company based in Spain), MRC, Mic, Mitú, Refinery29, Uproxx Media Group and VICE. WPP's roster of wholly owned digital agencies include AKQA, Blue State Digital, Essence, F.biz, Mirum, POSSIBLE, Triad Retail Media, VML and Wunderman.

WPP's digital revenues were over US$7.5 billion in 2016, representing 39% of the Group's total revenues of US$19.4 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next four to five years. Digital represented 41% of WPP’s revenues as of June 30, 2017. Collectively WPP companies in India generate revenues of over US$0.6 billion and employ over 19,000 people.

Reaches a whooping 15 million users

World’s largest short video app musical.ly hosted an official Meet and Greet, along with an influencer party on February 10, in Westin Mumbai Garden City.

The Meet and Greet saw thousands of young ‘musers’ from across India fly down to Mumbai for the event, where they got a chance to meet their favourite top musers. Being the world’s largest short video app, musical.ly has more than 250K videos being posted on the app on a daily basis. User base in India is on the upswing. The Meet and Greet is a platform we have curated where the top musers can meet their fans and interact with them.

In the evening, https://musical.ly/en-US/ hosted an influencer get together where musers, Youtubers and influencers such as Tracy D’souza, Bhuvan Bam, Hasley India, Maanvi Gagroo and others. The function also saw celebrities such as Tanmay Bhatt, Rohan Joshi, Mallika Dua, Sanya Malhotra among others who attended this special event saw special muser performances.

Top 5 Indian Musers:

1. Disha Madan (1,490,450)
2. Aashika Bhatia (1,452,075)
3. Heer Naik (1,305,553)
4. Nagmaa Mirajkar (1,055,222)
5. Avneet Kaur (1,013,684)

The winners of #1MillionAudition hosted by musical.ly were also announced during the Meet ‘n’ Greet. The winner-musers from the four categories were given away prizes that totalled Rs. 10 million.

#1MillionAudition background:

The #1MillionAudition was a creator incubation program created by https://musical.ly/en-US/ with an investment of upto Rs. 10 million. The campaign lasted for two weeks starting from January 19 to February 5, 2018. During the duration of the campaign, there were more than 300K musical.ly videos posted under the designated hashtags under four different categories namely, Best Vines, Sexy Moves, Special Skills and Best Dancers. The views of all videos have reached to 150M.

 

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