MediAvataar's News Desk

MediAvataar's News Desk

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The series premiers Saturday, August 11 on The Zoom Studios YouTube Channel and at 7:30p.m. on zoOm styled by Myntra

After the resounding success of The Reunion, The Zoom Studios, the original content arm of zoOm styled by Myntra is back with its second series- Ready 2 Mingle. The show which has already captivated the interest of the audiences with its promo is all set to hit the television screens on Saturday, August 11 at 7.30pm on zoOm styled by Myntra & on The Zoom Studios YouTube Channel . Directed by the very talented, Rishabh Seth, the show features the popular actors - Aahana Kumra and Amol Parashar, who will be seen together for the second time.

‘Ready 2 Mingle’ is a series about ‘everyday relationships’ of millennials and the constant search to find their true love. The focus of ‘Ready 2 Mingle’ are the modern-day love gurus Myra and Nirav who, through their exceptional talent of hosting the perfect singles parties, unite those in search of true love. But soon, enough, they start to lose grip on love in their own lives. The show deals with issues that each one of us face in our lives at some point but there is ample amount of fun and frolic that keeps it engaging and breezy.

Myra, played by Aahana Kumra and Nirav, played by Amol Parashar are poster couple who are out to connect singles seeking true love. The two of them have extremely contrasting personalities, Myra being very controlling in nature whereas Nirav is a party animal. But as they say, opposites attract. But the question is, how long can opposites stay together!

Speaking on the new series, Ready 2 Mingle, Nikhil Gandhi, President, Times Network says, “We are excited to launch our second series, Ready 2 Mingle, which is a unique take on relationships of today’s generation and promises a never-before journey of fun, parties and everyday struggles of today’s youth. At Zoom Studios, it is our continuous attempt to offer real, conversational and engaging content that reflects the changing consumption pattern of the youth. I’m sure Ready 2 Mingle will immediately resonate with the audience.”

Director Rishab Seth says, “The feedback to our promo is exceptionally encouraging for the team. The whole concept of 'Ready 2 Mingle' is relatable to every single one of us and the cast have played their parts flawlessly, bringing the characters alive. I cannot wait for the show to premiere."

Aahana Kumra says, “The storyline of ‘Ready 2 Mingle’ is a refreshing take on today’s relationships and I am very excited for the viewers to see what we have to offer. It was great working with such a hardworking team. We have put in our all to put forward a great show and I hope the audience will like it too.”

Amol Parashar says, “The response that we have got from the viewers for the promo has been extremely thrilling. We had a great time shooting for ‘Ready 2 Mingle’. I am sure the audience will enjoy watching the show as much as we enjoyed shooting for it.”

The idea of love and relationship among millennials is constantly evolving and ‘Ready to Mingle’ captures this perfectly through its storyline. ‘Ready 2 Mingle’, presented by Freshmeltz, styled by Myntra and health partner Phillips- AirFryer, premieres on Saturday, 11th August @ 7.30 pm, on zoOm Styled by Myntra & on The Zoom Studios YouTube Channel.

Sandeep Gurumurthi to move on from ET NOW

Times Network today announced the elevation of Nikunj Dalmia to Managing Editor, ET Now. Nikunj will succeed Sandeep Gurumurthi, who announced his decision to move on from his current responsibilities.

In his new role, Nikunj will report to MK Anand, MD & CEO, Times Network, and will lead all editorial decisions for the channel, head news programming, conceptualise shows in addition to his anchoring responsibilities - The Market, Closing Trades and Market Makers. A seasoned journalist with over 20 years of experience, Nikunj in his previous role as the Executive Editor – Financial Markets, ET Now has built a reputation of understanding the dynamics of the markets and has gained respect of the market voices and viewers alike. Dalmia is India’s most seasoned Business News anchor who has witnessed the journey of the SENSEX from 2800 to 36000.

Commenting on the development MK Anand, MD & CEO, Times Network said, "Sandeep has been an integral part of ET NOW, right from its inception. We are grateful to him for his many contributions in making ET NOW a front runner and the most coveted Business news channel in India. We wish him well in his future endeavor. We are also pleased to welcome Nikunj in his new role and I’m sure he will lead ET Now to greater glories.”

Sandeep Gurumurthi says, "I’ve cherished a decade long association with ET Now and I'm thankful to the Times Group, MK Anand and the fabulous team for their support in building a powerful brand. Under Nikunj's leadership, I feel very confident that the channel and the company will continue to follow its aggressive growth path and achieve more success.”

On his new role, Nikunj Dalmia, Managing Editor, ET Now – Times Network says, “I’m honored to take over the new responsibility and I’m thankful to Sandeep for his guidance and contribution to the success of the channel. I look forward to taking on this mantle and further the momentum of ‘Rise with India’.

Markets Mojo, India’s First Algorithms based FinTech Research Platform for the Smarter Investor has announced its appointment of media veteran Alok Nair as the CEO for their to be set up media venture. The latest development is a step towards its path of scaling up into the next phase of growth with a massive tech play.

Markets Mojo was started up in June 2016 by Joyson Thomas and Mohit Batra. Haresh Chawla, Partner True North and Ex-Group CEO of Network 18 is currently the Chairman and Mentor of the company.
The company was launched as a multi-algorithm based financial investment analyzing platform offering full coverage and unbiased information to an investor across all listed companies. The platform analyses over 30 million data points daily which covers market movements, fundamental research, technical, expert recommendations, news across web, portfolio strategies and other environmental factors that may affect an investors decision making process. Over 500 formulas run on every listed stock which is based on fundamental research, technical, expert broker recommendations, price movement, news and sentiment. All of this gets summed up on three broad parameters - Quality, Valuation and Current Financial Trend. All these selections are back tested for five years and results are publicly displayed on Mojo Stocks.

Commenting on Alok’s coming on-board Dr. Mohit Batra, Co-Founder & CEO said, “Markets Mojo has evolved as one of the finest products in the Fintech Space & we are gearing up for the next phase of growth. With Alok coming on board with his solid media expertise we look forward to maximizing the full potential of our offerings & extend him all the support for scaling up.”

Joyson Thomas, Co-Founder adds, “Markets Mojo is the most disruptive markets platform today. Markets Mojo has been created in a way that it can be made global fairly easily. It is the only platform which covers 100 percent of the market and researches every product class. Alok & me have worked in the past in Network 18 while creating path breaking opportunities & I extend all the support required for the new media set up. We will be launching many more disruptive products in the near future.”

In the past Nair has worked with The Times of India, Network 18 and Bloomberg TV India across various leadership roles. He also has Entrepreneurial experience while setting up a few start-ups.
Prior to joining Markets Mojo Alok was running his media turn around consulting firm.

Also joining the yet to be named media venture are Don Zarrar as Chief of Sales & Sanjay Bhoir as Chief of Operations who were with TV Today Network & Neo Sports respectively until recently & also were part of the Network 18 team with Alok.

Knowledge sharing platform Quora announced today the launch of Quora Ads sales in India. Quora has appointed Httpool as its exclusive ad sales partner in India, expanding advertising support to marketers in India.

Through this partnership with Httpool, brands and advertising agencies across the country can now work closely with the experienced team at Httpool to leverage Quora Ads solutions to amplify their marketing objectives.

Quora’s mission is to share and grow the world’s knowledge. Launched in English in 2010, the platform has grown to reach more than 200 million unique visitors per month from around the world. Many of Quora’s visitors are outside the United States, including many people from India. Since its launch, Quora has attracted leading personalities and experts who have answered all kinds of questions, and shared knowledge that wasn’t available before. People like former US President Barack Obama, Indian Railway Minister Piyush Goyal, Flipkart Co-Founder Sachin Bansal, Wikipedia founder Jimmy Wales, and social sector expert Smarinita Shetty are just a few examples.

Commenting on the partnership Gautam Shewakramani, India Country Manager at Quora said, “India is an important market for us, and we’re pleased to expand our support for advertisers and agencies in India through this partnership with Httpool. We’re excited to have them on board as we work towards making our advertising solution available to more marketers around the world.”

The Quora Ads platform has been publicly available for a little more than a year and the platform has rapidly expanded with new products and targeting features. Quora offers a high value, highly engaged audience, giving marketers an effective new channel to reach their target customers. With more than 1,000 active advertisers on the platform, Quora Ads is quickly becoming a high priority initiative for all marketers. Quora’s self serve Ads Manager is easy to use and efficiently allows marketers to reach their target audience at key moments as they research topics and products before purchase.

“With the launch of Quora ads sales in India, the platform will open avenues for brands and advertising agencies to reach a really high-intent, highly engaged group of users before they’ve committed to a specific product and made a decision”, said Sunny Nagpal, Co-Founder and Managing Director Httpool APAC.

The Zoom Studios, the original content arm of zoOm styled by Myntra today released the official promo - https://youtu.be/XuxswM7SepM of its second series – Ready 2 Mingle.

The promo introduces the lead protagonists, Myra Malik, (played by Aahana Kumra) and Nirav Chhabra (played by Amol Parashar) considered modern day love gurus, sharing the secrets of an ideal relationship. With loyalty, communication and passion forming the essentials of a successful relationship, the promo reveals what appears to be an ideal couple may not really be ideal due to their conflicting actions and how love is twisted, complicated in today’s world. The promo ends on a promising note of taking the viewers on a never-before journey of fun, parties and complexities of modern day relationships.

Ready 2 Mingle scheduled to launch on August 11 is a fresh, breezy take on reality of today’s relationships. The series promises to offer an interesting plot to its viewers that will talk about the everyday struggles of the millennials and the consequences they face in their quest to find true love.

Don’t miss the sparkling chemistry between Aahana Kumra and Amol Parashar in ‘Ready 2 Mingle’ that premieres on Saturday, 11th August on The Zoom Studios YouTube Channel & @7.30 pm on zoOm styled by Myntra

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