11 April 2021 04:01

MediAvataar's News Desk

MediAvataar's News Desk

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Chingari, India’s fastest growing media super entertainment app today announced Salman Khan as Global Brand Ambassador and Investor.

Salman Khan is India’s most popular and iconic actor and an undisputed king of the box office. apart from being one of the most loved actor, he is also a successful producer, the most popular TV host, and a well-known philanthropist.

Sumit Ghosh, Co-founder and CEO, Chingari App said, “This is a really significant partnership for Chingari, our ethos is to reach out to every state of Bharat and it’s our pleasure to have Salman Khan on-board as one of our global brand ambassador and investor. We are confident that our association will power Chingari to scale greater heights in the near future.

Talking about the association, Salman Khan said, Chingari is amongst the most popular entertainment apps in India and it has focused on adding value to its consumers and content creators. I like how Chingari has shaped up in such a short span of time, a platform for millions from rural to urban to showcase their unique talents and be seen by another million’s in no time.

With Salman Khan as the global brand ambassador and investor, Chingari is looking to augment its position as the market. leader... Chingari, a pioneer in this space, wears it’s “Made in India” tag with pride. Chingari is the winner of Aatmanirbhar Bharat App Innovation Challenge in the year 2020.

Deepak Salvi, Co- Founder & COO, Chingari App, said, we believe that Salman’s mass appeal will help us attract more users onto the platform. Chingari has always focused on empowering the content creators and builds on its strategy to continuously bring exciting content for all users with more relevant and robust features, for the larger Bharat.

Vikram Tanwar, Co- Founder of UBT, Salman’s talent management firm, and the company which has been empaneled exclusively by Chingari to create premium talent associations across the country said, “The short video space has been expanding exponentially in India. It is a medium that millions are using to create content and the go-to choice for many Indians with respect to content consumption. This engagement with Chingari will give an opportunity to a lot of users to showcase their unseen talent and will give way to the next set of digital stars in India.

“We wanted a brand ambassador who is in tune with the pulse of the nation, and Salman Khan in many senses cut across all genres and geography and is the best choice to be the face of the brand, says Aditya Kothari, Co-Founder & CSO, Chingari App. Going forward, Chingari aims to provide creators with better tools to create unique content on its platform.

By December 2020, Chingari had already raised well over $1.4mil from its blue-chip backers in India and globally, alike. like reputed investment groups like Angel list, iSeed, Village Global, Blume Founders Fund, Jasminder Singh Gulati and other prominent names are amongst Chingari’s investors. Chingari also closed a fresh round of funding recently of $13mil led by OnMobile, Other investors who participated in this round include Republic Labs US, Astarc Ventures, White Star Capital, India TV (Rajat Sharma), JPIN Venture Catalysts Ltd, ProfitBoard Ventures, and some large family office funds from the UK.

Williams Will Direct First Episode; Award-Winning Journalist Shoshana Guy Will Serve as Showrunner

Docuseries Will Be First Offering From Lionsgate Collaboration With The New York Times, Oprah Winfrey and Nikole Hannah-Jones on Pulitzer Prize-Winning Project

Academy Award®-winning filmmaker Roger Ross Williams will produce and oversee a documentary series based on materials drawn from The New York Times Magazine and Nikole Hannah Jones' acclaimed "The 1619 Project," slated to debut in the U.S. on the premium streaming service Hulu as part of a distribution agreement between Lionsgate (NYSE: LGF.A, LGF.B) and Disney General Entertainment Content's BIPOC Creator Initiative led by Tara Duncan, the companies announced today.

Williams will direct the first episode and produce the series under his One Story Up production banner with producing partner and co-executive producer Geoff Martz in collaboration with Lionsgate Television, The New York Times and Oprah Winfrey's Harpo Films. Williams, an award-winning director, producer and writer, is the first African American director to win an Academy Award when he was awarded it for his short film "Music by Prudence." His other notable projects include the Emmy® Award-winning documentaries "Life, Animated" and "The Apollo"; the documentary "God Loves Uganda"; "American Jail"; and the Emmy-nominated, Webby Award-winning virtual reality experience "Traveling While Black."

Emmy-nominated and Peabody Award-winning journalist and showrunner Shoshana Guy will serve as showrunner. Guy most recently was showrunner for Vice TV's late-night series "Cari and Jemele: Won't Stick to Sports." She spent more than a decade as an anchor producer for Tom Brokaw and Brian Williams at NBC News. Her work at NBC focused on issues of race and justice, including coverage of the defunding of the Camden Police Department, which earned her a Peabody Award. Her work has also been recognized with two Emmy nominations for her coverage of President Barack Obama's re-election campaign and her in-depth reporting on a year in the life of Black high school students in Jackson, Mississippi.

One of the most impactful and thought-provoking works of journalism of the past decade, The New York Times Magazine's "The 1619 Project" was a landmark undertaking that connected the centrality of slavery in U.S. history with an unflinching account of the brutal racism that endures in so many aspects of American life today. It was launched in August 2019 on the 400th anniversary of the arrival of the first enslaved Africans in the English colonies that would become the United States. It examines the legacy of slavery in America and how it shaped nearly all aspects of society, from music and law to education and the arts, and including the principles of our democracy itself.

Oprah Winfrey, Lionsgate and The New York Times announced the wide-ranging partnership to develop "The 1619 Project" into an expansive portfolio of feature films, television series and other content for a global audience in July 2020.

"'The 1619 Project' is an essential reframing of American history. Our most cherished ideals and achievements cannot be understood without acknowledging both systemic racism and the contributions of Black Americans. And this isn't just about the past—Black people are still fighting against both the legacy of this racism and its current incarnation," said Williams. "I am thrilled and grateful for the opportunity to work with The New York Times, Lionsgate Television, Harpo Films and Hulu to translate the incredibly important 'The 1619 Project' into a documentary series."

"I could not ask for a more gifted and committed storyteller to entrust "The 1619 Project" to than Roger Ross Williams," said Ms. Hannah-Jones. "I have long admired the impact and authenticity of his filmmaking, and the fact that we're working with Disney and Hulu aligns with our vision of partnering with the world's greatest Black storytellers to bring this project to a global audience."

"We worked hard to get everything right with our first offering," said Ms. Winfrey. "Adding the reach of Disney and its powerful brand to our collaboration, launching on a great premium platform like Hulu, and bringing together the creative resources of our friends at Lionsgate and The New York Times to support Nikole Hannah-Jones' narrative and Roger Ross Williams' vision is the perfect start to our partnership."

"'The 1619 Project' is a revelatory master class in the power of history," stated Duncan, "Nikole Hannah-Jones' extraordinary work speaks to contemporary America and reveals how our past is ever present, but more importantly, why engaging in a much-needed dialogue about our origins has the power to create healing and a meaningful positive impact on our collective future. It's an honor to join forces with Nikole, the enormously gifted Roger Ross Williams, Oprah Winfrey and our partners at Lionsgate and The New York Times to bring this new chapter of 'The 1619 Project' to life."

"Our goal has been to find the right creative voices to translate Nikole Hannah-Jones' vision into memorable television, film and other new forms, and just the right partners to champion our work," said Caitlin Roper, executive producer, Scripted Film & TV at The New York Times. "Roger Ross Williams is an iconic documentary filmmaker, and alongside our incredible partners at Hulu, we'll really be able to expand the scope and reach of the project."

Kathleen Lingo, editorial director for film and TV at The New York Times, will also executive produce for The Times.

"We're thrilled to bring aboard world-class Black storytellers and platform partners who can do justice to Nikole Hannah-Jones' powerful journalistic masterpiece," said Lionsgate Senior Vice President and Head of Alternative Programming Alice Dickens-Koblin. "It takes content as special as 'The 1619 Project' to bring singular talents like Roger Ross Williams, Nikole Hannah-Jones and Oprah Winfrey together, and we're delighted to partner with our friends at Disney and Hulu to share this compelling story with a global audience."

"'The 1619 Project' has helped frame our understanding of U.S. history and contemporary society, elevating an under-reported, systemic story of vital importance," said Kelly Campbell, president of Hulu. "We're honored to be the exclusive streaming home to this transformative documentary series along with our partners at The New York Times, Lionsgate Television and Harpo Films."

The docuseries will be the first offering from Lionsgate's collaboration with Pulitzer Prize-winning journalist Nikole Hannah-Jones, staff writer at The New York Times and one of the nation's foremost investigative journalists. The New York Times and media titan Oprah Winfrey will develop Ms. Hannah-Jones' landmark issue of The New York Times Magazine, "The 1619 Project," and hit New York Times podcast, "1619," into an expansive portfolio of feature films, television series, location-based exhibitions and other content for a global audience.

Friday, 02 April 2021 00:00

Three trends that are redefining video

The second installment of our new Innovation series explores the transformation of the viewer video experience as YouTube builds for this dynamic future.

The video landscape today is rapidly changing in ways that are redefining how we watch, what we watch, and why we watch—developments that impact not just viewers, but also advertisers, creators, and artists. And while some of these trends have been years in the making, the pandemic dramatically accelerated their evolution in our lives. Earlier this morning, I participated in IAB’s annual leadership meeting to talk about three trends driving digital video into the future.

Streaming platforms and CTV are on the rise

Even before the pandemic, streaming was quickly becoming the preferred way to enjoy content. The last year solidified this trend, with increasing numbers of people abandoning traditional linear TV. According to eMarketer, more than 106 million U.S. households are projected to watch streaming content in 2021, eclipsing pay TV. Viewers are leaving behind traditional primetime, and we’re finding at YouTube that the new primetime is personal. People want the freedom to stream anything whenever they want, whether it’s a favorite movie, a hard-to-find music performance, a premiere sports event, or even a tough workout.

Viewers are also increasingly streaming content on their connected TV screens as they spend more time at home. In fact, though mobile still makes up the largest percentage of how content is consumed on the platform, our fastest growing viewing experience is on the TV screen. Last December, over 120 million people in the U.S. streamed YouTube or YouTube TV on their TV screens. And there’s another interesting viewing behavior emerging. A new generation of viewers chooses to watch YouTube primarily on the TV screen: Also in December, over a quarter of logged-in YouTube CTV viewers in the U.S. watched content almost exclusively on the TV screen.

For advertisers, the move to streaming on TV screens brings both challenges and opportunities. Some challenges, like planning what to buy and measuring impact, aren’t exactly new. Solutions are being developed to address these issues and have already broken new ground. For example, for the first time ever this 2021/2022 upfront season in the U.S., advertisers will be able to measure their YouTube CTV campaigns with Nielsen. As for opportunities, streaming gives advertisers more places to reach those customers who have been abandoning TV for streaming platforms, including hard-to-reach viewers. And while much has been made about the complexity and fragmentation of audiences, the number of ad-supported platforms with scale is actually pretty small. According to Comscore, 82.5 percent of CTV reach in the U.S. falls on only five streaming services: Netflix, YouTube, Amazon Prime, Hulu, and Disney+, but only two sell ads. 41 percent of all ad-supported streaming watch time in the U.S. happens on YouTube.2 All of this makes clear how CTV has opened a significant new chapter for video on YouTube and beyond.

E-commerce is growing faster, powered by digital video

It’s no secret that e-commerce has been growing for years, but the pandemic further fueled its jump last year. In 2020, online shopping’s share of total retail sales hit 21.3%, a 44% spike from the previous year.3 And as this shift only continues to grow, video will play an increasingly important role.

One reason is that consumers want the convenience of researching and reviewing products online at home, but with the trusted guidance of an in-store experience. That’s where YouTube’s creators come in. They’ve committed considerable time and effort into building authentic connections with fans, and as a result, deliver trusted brand and product recommendations to their audience. Just look at iJustine, who vlogs about virtually all tech gear - from mobile phones to consumer drones - and gives expert reviews her fans have come to depend on. Not surprisingly, according to a study we partnered with Talkshoppe on in 2020, 70% of YouTube viewers say they bought a brand as a result of seeing it on YouTube.In my recent blog post launching this innovation series, I discussed how we’re beta testing a new integrated shopping experience that lets viewers tap into the credibility and knowledge of creators to make informed purchases directly on YouTube.

Short-form content is here for the long run

The growth of short-form content on mobile has been remarkable to watch and it can be explained by two related developments: easy paths to creation and consumption. Mobile devices offer simple but powerful tools for anyone to create or watch compelling content.

To give viewers the short-form content they’ve grown to love, we’ve been developing our own short-form mobile experience called “Shorts.” We began beta testing Shorts last year in India with various creation tools, including a multi-segment camera, the ability to record with music, speed controls, as well as a timer and countdown feature. Since the beginning of December, the number of Indian channels using Shorts creation tools has more than tripled. In the next few weeks, we’ll begin expanding the beta to the U.S.

As these three trends lay out, it’s an exciting time for digital video. Video empowers viewers to watch content as never before; advertisers to reach customers as never before; and creators and artists to find an audience as never before. CTV, e-commerce, and short-form video will continue to play out in the years ahead, and I’m looking forward to seeing what new trends redefine the place of video in our lives.


Written by Neal Mohan,Chief Product Officer, YouTube

As the countdown to the Olympics Games 2020 gathers pace, Hon’ble Minister of State (I/C) Youth Affairs And Sports, Shri Kiren Rijiju, joins hands with official broadcasters, Sony Pictures Sports Network, in support of the Indian athletes with their ‘Hum Honge Kamyaab’ campaign.



93.5 RED FM India’s largest and most awarded private radio network today announced the launch of a new podcast, ‘Guts, Glory, Gumption’- The Voice of Indian Sports with NDTV's Deputy Editor, Rica Roy.

A series of 30 podcasts unfolding over a span of 30 days will have stories of underdogs, like Deepika Kumari, Robin Singh, Shrey Kadian and many more.uu

The podcast celebrates the trailblazing champions of Indian sports. Listen to these extraordinary individuals talk about their struggles, sacrifices and triumphs starting today. The podcasts are available on RED FM India App. Also available on Jio Saavn, Apple Podcasts, Spotify and Gaana App.

Speaking on the initiative, Nisha Narayanan, Director & COO, RED FM and Magic FM, said, “We see a lot of success stories in sports with athletes doing brilliantly and earning a name for themselves. However, it is the stories of sportsmen turning around failure into a success that has the real flavour and something one can take inspiration from. ‘Guts, Glory, Gumption – The Voice of Indian Sports with Rica Roy is an attempt by RED FM Podcasts to get you to know some great moments from the world of sports through sportspersons and athletes. Some of them are preparing for the Tokyo Olympics this year and filled to the brim with incredible stories of sacrifice, hard work and determination. It is a must listen. ”

Indian Sports has had a huge setback due to the Coronavirus pandemic. Sportspeople have been hit hard by inactivity during the months of lockdown. This podcast series captures their comeback journeys.

Watch Shri Kiren Rijiju in conversation with Rica Roy: https://fb.watch/4zVgqsCjFQ/

Listen to the first episode: https://linktr.ee/GutsGloryGumption

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