MediAvataar's News Desk

MediAvataar's News Desk

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Thursday, 11 June 2015 00:00

Leena Sharma to head Mobocracy

Mogae Media announced that Leena Sharma would lead Mobocracy as its Chief Operating Officer.

Mobocracy is India’s first full-service mobile advertising agency that helps clients with mobile strategy, mobile-solutions, enriched targeting and programmatic advertising. The agency also helps clients with research-on-mobile, quality-checks via mobile and consumer groups based on targeted profiles.

“Being pioneers and fore-runners in mobile advertising in India since 2011, and because of our keen understanding of mobile apertures and applications, we felt more and more clients need help with managing mobile communications. We launched Mobocracy at full throttle in March this year,” says Tanya Goyal, Executive Director, Mogae. “And Leena Sharma was the natural choice to lead this new agency, Mobocracy, as she has shaped and delivered over 200 campaigns for the best of brands over the last two years at Mogae. She understands advertising, and understands the mobile medium.”

An MBA with nearly 25 years in the business, Leena started her advertising career at Ulka in the early 90s. She has worked at Parle, American Express and Mastercard over the years. Leena joined Mogae Media two years ago.

40 new recruits from IIT Kharagpur, IIT Kanpur, IIT Roorkee, BITS Pilani, Delhi School of Economics, IIM Shillong, IIM Kozhikode, IIM Indore, IIM Rohtak, XLRI and other leading B-schools joined Mogae earlier this month, and will be based at its Delhi, Mumbai and Bangalore offices. Many of them have been assigned to Mobocracy.

One of Mobocracy’s first assignment was the pre-embed of the Hotstar app for Star TV. “It is the largest pre-embed ever in India, and running across 10 top OEs including Micromax, Karbonn, Lava …” explains Leena. “We are also pioneering products like i-SMS which will change the face of consumer research. And creating a she-radio, and a multi-brand rural radio, and more. Our TagDash product with Twitter is already making waves. We have executed campaigns for HUL, Aircel, CNBC and others too. There is lots of traction in the mobile space. I have 2-3 invites a week at Mobocracy already.”

Mogae Media, the holding company of Mobocracy, is co-promoted by Sandeep and Tanya Goyal, former JV partners of Dentsu in India, Mogae is the sole-and-exclusive partner of Airtel for mAdvertising. Mogae raised Rs. 100 crores last year from Renuka Ramnath’s Multiples PE.

CNN-IBN, India’s most awarded English news channel, in collaboration with the Apollo Hospitals presents ‘Let’s Talk Health’ – a unique show that revolves around health, fitness and the growing related concerns.

The show brings together the country’s biggest specialist doctors and experts to talk about various illnesses, their remedies and technological developments and also to educate viewers and ensure they live holistic life.

As they say, ‘Prevention is better than Cure’, the finale episode of Season 1 showcases how preventive health measures and  health checkups are imperative given the kind of lifestyle people lead in current times.

The show also features an exclusive interview with Dr. Prathap C Reddy, Chairman, Apollo Hospitals where he talks about how Preventive Health Care can help in recognizing life-threatening diseases at a very early stage. The show also features a special performance by Dr. Palash Sen (Euphoria).

Don’t forget to watch the finale episode of ‘Let’s Talk Health’ on Sat, 8:30 PM and Sun 11:30 AM, only on CNN-IBN.

UBM India, announced their maiden show Personal Care India Expo 2015, India’s first international trade event catering to the personal care, cosmetic & home care ingredients, machinery and packaging industries. The event will be held from 19th – 21st August, 2015 at Pragati Maidan, New Delhi.

This initiative by UBM India has been well received by the industry at large with support from Chemexcil - Basic Chemicals, Pharmaceuticals & Cosmetics Export Promotion Council (a Ministry of Commerce & Industry Government of India initiative), The Indian Home & Personal Care Industry Association (IHPCIA), Fragrances and Flavors Association of India (FAFAI), EU Chamber of Commerce, Oil Technologists’ Association of India - West Zone (OTAI), and the All India Cosmetic Manufacturers’ Association (AICMA).

Spread over three days, the event will provide an industry platform for International Buyer-Seller Meets to cosmetics & ingredients manufacturers, exporters/importers, distributors, consultants and trade bodies.  The show is expected to attract over 150 exhibitors from across 10 countries and participation of over 4000 delegates from across the globe. The exhibiting sectors will primarily include Cosmetics Ingredients, Raw Material and Contract Manufacturing, Packaging and Machinery, Ayurveda & Nutraceutical ingredients. Exhibitors in Packaging and Ingredients participating this year include Suru Chemicals & Pharmceuticals Pvt. Ltd., Salicylates And Chemicals, Janus Packaging Pvt Ltd, Unilab Chemicals and Pharmaceuticals, Ekato India Pvt. Ltd., Lasons India Pvt. Ltd., N V Organics Pvt. Ltd., Ace Technologies, Marjem-Imaje India Pvt. Ltd., Shree Bhagwati Machtech India Pvt. Ltd. amongst others. Furthermore, the event will also showcase international pavilions from China, Taiwan and Korea.

The event will also be marked by a series of educative seminars and workshops on Packaging & Technology, Ingredients & Raw Material, Fragrance & Flavors during the three day event. These knowledge sessions will provide market insights from professionals in the industry and act as a platform to interact and share thoughts with the industry experts on packaging & technology, ingredients & raw materials and fragrance & flavors.

Dentsu Aegis Network promotes Narayan Devanathan to Chief Executive Officer,Dentsu Creative Impact

In his new role, Narayan would lead the growth of the full service creative agency, Dentsu Creative Impact across qualitative and quantitative parameters. Narayan will also be heading the two specialist units, Dentsu Mama Lab (dedicated to better connecting brands with mothers through original insights) and Citizen Dentsu (the social communications division),  as a part of his expanded role. He will continue to be based out of Gurgaon.

Narayan’s rich experience in the advertising industry spans over 20 years across two of the most distinctive markets in the world. He has worked across capacities in planning and creative with leading advertising agencies in India and the United States. Prior to Dentsu, Narayan was Chief Strategy Officer, Euro RSCG India (now Havas Worldwide) and Senior Planning Director at Ogilvy & Mather India. Before he moved back to India in 2007, Narayan had also worked with the US-based Cramer-Krasselt and Admerasia, New York.

“I am very happy to announce Narayan’s appointment as the Chief Executive Officer of Dentsu Creative Impact. Narayan, with his tremendous experience in building brands, is now tasked with building Dentsu Creative Impact into a strategic and creative power-house that partners our global and local clients in the new, dynamic era of advertising that we are entering. Dentsu Aegis Network clients deserve the best talent on their brands and as a part of that commitment we have placed Narayan, amongst our best managers, in the role of heading this operation” said Ashish Bhasin, Chairman  & CEO South Asia - Dentsu Aegis Network.

“There are a lot of words that are currently being bandied about in terms of where the future of advertising lies. I believe the road to the future lies in a return to simpler times. Where the focus is on creating a happy place that helps people generate fabulous ideas. That’s probably still the best way to deliver value to clients, and success to our people. And those are the two metrics I’m going to raise the bar on,” said Narayan Devanathan, CEO DCIPL Group.

Rohit Ohri, CEO, Dentsu APAC, said, “In his four years at Dentsu, Narayan partnered me in the agency transformation process in India as National Planning Director. Understanding client’s marketing problems and finding the most effective solutions for them has been Narayan’s core strength. Insightful and intuitive, he is a natural advertising person. I believe that under his leadership, Dentsu Creative Impact G will scale newer heights.”

Among the key brands Narayan has helped build are Honda, Dulux, Canon, DS Group, Max India, Toshiba, Panasonic, Monster.com, Unicharm, the Reckitt Benckiser portfolio, Fair & Lovely, Sprite, KFC, American Express, GE Healthcare, Mitsubishi Motors, Baskin Robbins, IBM, Motorola, Cisco, Teacher's (Beam Global Spirits), Hennessey, New York Life Insurance, Pramerica Life Insurance, MetLife, Corelle, Corningware, Pyrex, GNC, WD-40 and Bombardier Recreational Products.

Narayan has been an eminent speaker at several industry forums as well as leading educational institutions and has been part of the Effies jury.

Beam Suntory’s top bourbon whiskey brand Jim Beam has awarded its digital duties to leading independent digital marketing solutions agency- FoxyMoron.

The mandate entails building and strengthening Jim Beam’s digital presence through strategic insights and unique solutions that engage their young urban consumers. The account was won following a multi-agency pitch.

On appointing FoxyMoron, Ankur Bhatia, Marketing Controller, Jim Beam India – Although the Bourbon Whiskey market is still nascent, Jim Beam is witnessing exciting growth in India, given early adoption by new younger consumers. India being one of the biggest markets globally in terms of social media usage and growing digital/mobile penetration, we are excited to partner with Foxymoron who bring in brilliant expertise and consumer insights in this space.

Commenting on this win, Pratik Gupta, Co-founder and Director, New Business & Innovation, FoxyMoron said, “Whiskey is breaking the ‘old man’s drink’ cliché in India and Jim Beam is trying to use that insight and target the urban youth of the country. We presented a fresh perspective that revolves around creating awareness about Bourbon whiskey and promoting the versatility and mixability of the brand. It’s a great brand to work with and will continuously challenge us to innovate and execute unique digital strategies.”

The win is a significant addition to FoxyMoron Gurgaon’s expanding client roster that already includes Viber India, Red FM, Micromax YU, and Muscle Blaze among others.

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