MediAvataar's News Desk

MediAvataar's News Desk

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Tuesday, 17 April 2018 00:00

Dentsu Impact starts Bangalore operations

Dentsu Impact, the creative agency from Dentsu Aegis Network headquartered in Gurgaon, has expanded its footprint to Bangalore.

The agency has set up a team of business, creative and strategy leads to run its operations in the city.

While Montu Sangha has been roped in to head business, Amish Sabharwal will head creative. Krittika Chakraborty, meanwhile, has been promoted to head strategy for Dentsu Impact in Bangalore. As part of their new mandate, Montu, Amish and Krittika will not only be in-charge of the existing businesses at Dentsu Impact, especially IKEA, but will also look at opportunities to expand the agency’s offerings and thus, revenues.

With more than 14 years of experience in the business of communication, Montu has worked across agencies, in consulting and with the marketing teams of global brands such as HP and GE in India and the UK. During her stint with agencies, she has worked on the launch of brands for Unilever and ITC Foods. In her last role, she was the South Asia lead for advertising and promotions in GE Healthcare.

On joining the Dentsu Impact family, Montu said, “I am very excited and look forward to my new role at Dentsu Impact, Bangalore. It is a great opportunity to partner with an iconic global brand like IKEA for their successful launch in India - a key market for them. In the coming months, my focus will also be on identifying new areas of growth for Bangalore operations and to build a team that can offer a bouquet of services in the coming years.”

For Amish, this is his second stint with Dentsu Impact. He joins back from JWT where he was taking care of the Pepsi business. There, he was also involved in the revamp of Gatorade and the launch of Sting.

Amish added, “IKEA is not just another brand. It’s a culture. And it is great to be involved in scripting the India Chapter after being an integral part of the pitch team. Both Montu and Krittika are great professionals and human beings to work with, and we will make sure that the impact is both heard and seen. I really thank Amit and Soumitra for the faith that they have shown in us.”

Krittika has been with Impact for the last six years. She has nearly a decade of experience across marketing, branding and communication strategy. She has worked for a variety of categories such as automobiles, publications and home furnishings. She has been instrumental in leading strategic thinking on large scale businesses such as Maruti Suzuki and IKEA and is a keen believer in insight mining and storytelling for the digital age.

Commenting on her Bangalore mandate, Krittika said, “It is a great opportunity and responsibility that I have been entrusted with and I am super excited to explore a new market and new possibilities for Dentsu Impact. IKEA, of course is top priority, and having led the strategic thinking on it right from the pitch stage, I am looking forward to launching and growing this iconic brand in India.”

Commenting on the expansion, Amit Wadhwa, President – Dentsu Impact and Soumitra Karnik, Chief Creative officer - Dentsu Impact said, “We have picked the best talent from inside and outside our organization to take care of our Bangalore operations and IKEA is a very important part of this. We are sure that with Montu, Amish and Krittika at the helm, we will build a strong statement in the market.”

Tuesday, 17 April 2018 00:00

Yahoo Cricket reloaded

New features, fun offerings for Cricket season

App now offers scores in 7 regional Indian languages; Available in 6 new countries

Just-released Yahoo Cricket anthem delivers a googly with lyrics!

Yahoo Cricket has amped up the fun this cricket season. It will keep users connected to all the action both on and off the field, through immersive content and experiences.

The Yahoo Cricket App, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action. Alongside lightning fast scores (try it!) and crisp match info, cricket fans can now dive deeper into player profiles and rankings, besides easy access to news listings, without leaving the app. Other popular features include Moments you Missed, Ball in Play (view the bowler’s steps as he starts his run-up until he delivers the ball) and Fan Shout (take a live poll and find out whether other fans agree with you!). The easy-to-use interface and features have struck a chord, with users giving the app a 4.49 star rating on Google Play. In less than four months of the refresh, the Yahoo Cricket app touched 1.5 million downloads on Android. Fans can download the Yahoo Cricket app on iOS and Android.

The app now also offers scores in 7 different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam. The Yahoo Cricket app is also available in six new countries on Android only, including South Africa, UAE, Sri Lanka, Zimbabwe, Pakistan and Bangladesh.

Taking the cricket fever up a big notch, Yahoo has created a sizzling high-energy Yahoo Cricket anthem, sung by singer-composer Vishal Dadlani. It’s just out and already cricket fans are putting their spin on the intriguing lyrics! Yahoo Cricket has partnered with BIG FM, which will play the anthem throughout the premier league season as its radio theme. This will be played across all 59 stations of BIG FM in India.

No cricket season is complete without high-octane excitement and plenty of drama both on and off the field – perfect fodder for a stand-up comic! Fans can enjoy ‘Silly Pant of View’, an original, exclusive Web-series on Yahoo Cricket, hosted by stand-up comic Sorabh Pant. He will take on everything cricket in these no holds barred episodes which will be available on the Yahoo Cricket app and website, along with the official Facebook, Twitter and Instagram pages of the app.

Commenting on Yahoo Cricket’s line up, Gurmit Singh, VP & MD, Yahoo India, said, “We wanted to make this cricketing season memorable for our users. Indians love their smartphones, and cricket even more! We will keep them connected to every second of the action, on the go. Since the excitement extends beyond the stadium, we wanted to step up the fun there too. The Yahoo Cricket anthem, which will air in partnership with BIG FM, perfectly captures the spirit of the game and what it represents for millions of cricket fans.”

Manish Karnatak, Head, Thwink BIG added, "The Yahoo team has taken an interesting creative route for the anthem which perfectly matches with the sensibilities of not just cricket enthusiasts but everyone who is upbeat about music. We at BIG FM too are enhancing the buzz around the cricket season with the launch of India's first ever radio and digital web series 'Duck Se Dude'. At the back of this, partnering with Yahoo to play their anthem on our platform establishes a stronger connect thereby delivering it to a larger set of audience through our strong network. We look forward to having more such meaningful and impactful associations."

2018’s Trophy Winners will be announced at the New York Show on May 17th

New York Festivals International Advertising Awards® announced this year’s Finalists from entries submitted from 51 countries for the following competitions: Activation & Engagement, Audio, Avant-Garde/Innovative, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated, Media, Mobile, Outdoor, Package & Product Design, Print, Public & Media Relations, Public Service Announcements, Sports, and Student.

“This year’s Finalists, selected by the Grand Jury, reflect the leading-edge campaigns created by agencies around the globe,” said Michael Demetriades, President, New York Festivals. “NYF’s Executive Jury, comprised of some of the world’s most award-winning creatives, will thoughtfully review all creative entries to determine which will earn trophies and deserve the title of World’s Best Advertising.”

For 2018 NYF added Sports to their powerhouse competition roster honoring all facets of advertising, marketing, sponsorships, and creative communications on all platforms in the sports industry sphere, to view the Sports Finalists and complete list of 2018 Finalists please visit: HERE.

The 2018 Grand Jury comprised of 400+ Creative Directors, Executive Creative Directors and worldwide Chief Creative Officers from 57 countries determined the Finalists through online judging sessions and a live collateral judging session.

All Finalist entries will progress to the live judging round with the 2018 Executive Jury. This elite group of global Chief Creative Officers and C-suite creative leaders will convene in New York City April 19th-23rd to judge all mediums through five rounds of judging and select the World’s Best Advertising® Third Prize, Second Prize, First Prize, Grand Prize Award and Best of Show award-winning entries. All Film Craft Finalists will be judged on Saturday and Sunday, April 21st-22nd by the second annual Film Craft Executive Jury, comprised of respected film industry experts dedicated to the quality and aesthetics of the film making process. All trophy winners will be announced live at the New York Show.

New York Festivals recognizes exceptional contributions by individuals and companies within the international advertising community. In addition to Best of Show, Global Brand of the Year, Global Agency Network of the Year, Regional Agency of the Year, and Best New Agency of the Year, special awards include: Lifetime Achievement Award, Boutique Agency of the Year, Independent Agency of the Year, and Best Commercial Film Director.

The 2018 New York Show℠ will take place on May 17th. The annual awards ceremony and gala will be held that evening at the world-class performance space, Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City. The evening begins with a cocktail reception, followed by the awards ceremony. A celebratory after-party will be held to toast all the winners of the World’s Best Advertising.

Bangalore based start-up focused on smart wearables

Myntra today announced that it has acquired Witworks, a Bangalore based technology start-up, focussed on producing smart wearable devices and their underlying software. As part of the acquisition, Myntra has inducted the team into its Innovation Labs; further strengthening the company’s robust technology team and augmenting its product development capabilities.

Witworks Consumer Technologies was founded in 2014 by Somnath Meher, Ankit DP and Chandrashekhar Iyer, alumni of IIT-Kharagpur. It launched its flagship wearable device, the Blink Watch in 2016, which operates on their voice-based platform, Marvin OS. The platform integrates a host of native and third party services capable of innovative voice and visual interactions, designed specifically for wearable devices. The company also has a range of audio and fitness wearable devices, under the same brand. Witworks has a dedicated product development and marketing team, with capabilities to produce devices in India as well as in global production houses.

This acquisition will enable Myntra to develop wearable products for their in house brands as well as leverage the technology to drive innovation and enhance consumer engagement in the future.

Speaking on the occasion, Jeyandran Venugopal, Chief Technology Officer, Myntra, said, “Wearables is currently a 300 crore industry in India and is growing rapidly, with online contributing 60% to the total business. This acquisition will help us to solidify our position in this segment and enable us to develop and launch cutting edge wearable products like smart shoes, connected smart watches and interactive/intelligent clothing with biosensors.”

Sunday, 15 April 2018 00:00

Mothers of ambition

Influencers and high-profile female execs are leading a new positive dialogue about what it means to have a career, and be a mom.

The conversation around working mothers has long been dominated by guilt, apologies, and excuses—positioning a career as the sort of optional luxury that women have cause to feel ambivalent about. But a study published in December 2016 by the Center for American Progress reported quite the opposite. It found that nearly two thirds of mothers in the United States were the primary, sole, or co-breadwinners for their families in 2015, inarguable evidence that women are pulling their financial weight as never before and that women’s contributions are far from superfluous. #SorryNotSorry for going to work.

With this change in family economics comes a shift in the way we talk about women who work—from the elusive quest for balance, to a focus on the benefits of momming-while-full-time-jobbing. A new guard of celebrities, CEOs, and influencers is smashing this ceiling, embracing ambition, rather than apologizing for it—declaring work as a source of power, not shame. The evolving dialogue pivots from the outrage directed against former Yahoo CEO Marissa Mayer when she announced she would only take two weeks of maternity leave following the birth of her twins in 2015 (though we’re pleased to see that Yahoo’s official policy is considerably more generous to employees).

Sarah Lacy, CEO of tech news platform Pando, seeks to rebrand working motherhood with Chairman Mom, a newly launched subscription-based online community that connects working moms and helps them solve the toughest problems they face. “Our aim is to rebrand working motherhood as exactly what it is: Something badass and aspirational that you are doing not in spite of your family but for your family, and—more importantly—for you,” she writes in a Pando op-ed. With Chairman Mom, Lacy pushes back against the trope that motherhood leads to a career dead end. “What happened when I had kids was I became better at everything. I became more ambitious, I wrote more quickly, I was so much better as a manager. I was so much more productive. You really have this amazing ability to prioritize what’s important,” she tells TechCrunch.

The idea that a mother’s career can be of service, not disservice, of family life, is increasingly being celebrated. Santa Clarita Diet star Drew Barrymore recently took to Instagram to share how she hopes to teach her daughter to respect, not resent, mom’s career, with the help of a handy calendar designed to make managing mom’s work and travel schedule simpler.

“I always explain to her that I love my job. I don’t say ‘I have to go work’ with a grimace on my face, because I fear it will make her feel negative about something a lot of moms must do to provide,” Barrymore writes in an Instagram caption. “My friend once said, ‘Never make your child feel like work is the bad thing taking you away from them,’ and I realized a lot of us tend to do that to try to make our kids feel better and that work is the yucky thing taking us away… I want to empower my daughters to think work is good and necessary. And can even lead them to road of their dreams.”

On International Women’s Day, Instagram director of fashion partnerships Eva Chen took to the ‘gram to pay tribute to her own working mother (and her mother’s enviable ‘90s power wardrobe). As a child, Chen recalls impatiently awaiting her mother’s return from long work trips to Asia. These days, the fashion powerhouse admits to shedding tears while away from her own family on work, but writes that she hopes growing up with a working mom will be as “fundamentally formative” for her children as it was for her.

Arianna Schioldager, editor-in-chief of Create & Cultivate, an online platform and conference for career-minded women, echoes both Chen and Barrymore’s sentiments about inspiring a positive outlook toward work, and its advantages on her own daughter’s future.“It is less important to me that my daughter sees me working, than it is that she sees me involved, passionate, and interested in matters that don’t fall into any gendered category,” explains Schioldager. “I love to write. I love to read. She sees me doing both those things and as a bonus, knows they earn me money. We talk a lot about how anyone can do anything. I live that example for her. The day I stop living that, I’ve failed her.”

With her #EmbraceAmbition campaign and upcoming summit, fashion designer and mom of three Tory Burch is shattering the stigma around being an “ambitious woman,” ambitious being a term that has historically been used to compliment men and denigrate women.


Source: JwtIntelligence

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