MediAvataar's News Desk

MediAvataar's News Desk

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NYF Announces World-Class Advisory Board

NYF Reduces Categories by 35% and Unveils Strategic New Category Groups/Categories

New York Festivals International Advertising Awards® is now accepting entries for the 2019 competition.

New York Festivals Advertising Awards charges out of the gate with new and improved categories and the unveiling of the NYF Advisory Board, a world-class panel comprised of some of the most prominent global agency leaders from around the world.

“We are thrilled to introduce our distinguished Advisory Board members for the NYF Advertising Awards. Staying relevant and beneficial to the industry is central to our mission and we always strive to improve the ease of navigation for our entrants each year. Our commitment to reflect, evaluate and change led us to seek the guidance of several knowledgeable members of the industry and form our first Advisory Board,” said newly-appointed Executive Director Susan Glass Ruse.

“It’s long been my belief that awards are incredibly important, in that they stimulate and support great work. As a judge at the 2018 New York Festivals, it became obvious to me and many of the jurors that the judging process, the entry criteria, and even the show itself, needed some updating,” said Advisory Board member Matt Eastwood. “We formed an Advisory Board of industry luminaries and gathered honest and actionable feedback. The result is a streamlined award show designed for the industry we work in today.”

The transformation of the competition includes a 35% reduction of categories resulting in a clear and modern roster. The revised and newly created categories reflect the cutting-edge work produced today and represent the full spectrum of creativity in the world of advertising communications.

2019’s new category groups: Positive World Impact, Social Media & Influencer, Artistry & Craft in Advertising, and Collaborations & Partnerships provide the opportunity to honor breakthrough work in step with global trends and innovations.

Based on input from NYF’s Advisory Board, additional new categories include: Digital Transformations, Brave Work/Brave Client, and the New York City Award. New Empowerment categories were created for Women, LGBTQ and Social Justice. Other strategic revisions include the combining and removal of category groups resulting in a more efficient entry process. To view NYF’s complete category list, please visit: HERE.

Entries that come from over 50 countries are judged by 400+ members of NYF’s Executive and Grand Juries who collectively cast their votes to select the World’s Best Advertising. During live judging sessions in New York City, the 2019 Executive Jury, an elite panel of Chief Creative Officers, will choose the winners from the shortlisted entries selected by the Grand Jury.

The deadline to enter the 2019 New York Festivals Advertising Awards is December 15, 2018. For more information and to enter the 2019 competition please visit: HERE.

From Journalism to Entertainment, Content is King

New York Festivals® TV & Film Awards competition announced the addition of Giles Trendle, Managing Director of Al Jazeera English Channel and Sammy Choi, Executive Producer for Choi Boy Productions to the NYF TV & Film Advisory board<,3,11> and Grand Jury<,3,11>.

“With Giles Trendle and Sammy Choi, our Advisory Board benefits from the perspectives of two more prominent broadcasters, lending a not only a global diversity but also a hands-on knowledge of the multiple formats and platforms that are engaging audiences around the world. As award-winning industry leaders, they understand the elements that go into creating compelling award-winning nonfiction content,” said Rose Anderson, VP/Executive Director.

At the 2018 NYF TV & Film Awards, Al Jazeera English earned Broadcaster of the Year Award for the second year in row, in addition multiple Gold, Silver and Bronze awards for their investigative reporting and documentaries.

Giles Trendle brings his vast journalistic storytelling knowledge to NYF’s Advisory Board. As Managing Director of Al Jazeera English Channel, Giles oversees an editorial staff of over 400 people based in its centers of Doha, London, Washington DC and Kuala Lumpur, as well as in over 70 bureaus around the world. Giles first joined Al Jazeera in 2004 to work on the Arabic channel's flagship investigative documentary show before moving to Al Jazeera English ahead of its launch in 2006. He began his career in the mid 1980’s as a freelance print journalist based in Lebanon covering that country’s civil war. Al Jazeera English produces 24/7 news and current affairs programming for a worldwide TV audience of over 315 million households and mobile content for global digital consumers.

Giles had this to say about the challenges facing today’s journalists. “Freedom of the media is a crucial foundation to a society that aims to be progressive, inclusive and open. It is deeply concerning that we seem to be witnessing an increasing number of attacks on the media around the world. Both the practitioners and the profession are under fire like never before. Journalists are being intimidated, detained, imprisoned and murdered. Meanwhile many in power seek to delegitimise credible journalism by invoking the phrase ‘fake news’ while others cynically seek to conflate journalism with terrorism,” said Giles.

“In these challenging times, as journalists we hold firm to the mission that media freedom is something worth fighting for.”
Sammy Choi brings decades of sports and entertainment production expertise to the Advisory Board, starting his career in entertainment by being featured on the jumbotron at Madison Square Garden during a NY Rangers game. A curious Choi randomly went up to a camera director after that fan shot and was able to secure an interview with a top Garden executive. From that chance encounter, he went on to become the Game Director for the NY Rangers overseeing all the arena entertainment. Notably, he produced Wayne Gretzky's last game and retirement ceremony. In 2000, Sammy became the NHL Director of Events and Entertainment and produced all their events including: NHL All-Star Game, Stanley Cup Finals, NHL Entry Draft, and NHL International Games. Later in 2005, Sammy transitioned over to the NFL into the role of Executive Producer and Director of NFL Events. For over a decade, he produced the entertainment and pageantry at all NFL events including the Super Bowl, Pro Bowl, NFL International Series, NFL Draft, and NFL Kickoff. In his most recent role at Vevo as the Senior Director of Music and Talent, he was responsible for booking and producing original content with some of the biggest musical artist in the world including: The Weeknd, SZA, Future, Kendrick Lamar, Luke Bryan, Depeche Mode, Khalid, Def Leppard, French Montana, Halsey, Little Big Town, and DJ Khaled.

Sammy had this to say about the importance of storytelling in a world where content is king and platforms are robust.Whether it’s a long form feature or social media post, storytelling is still the reason the audiences want to consume your content. I believe there is no timeframe for telling a story and sometimes a simple IG story or Snapchat post can say as much as a traditional video spot or vignette, said Sammy. “A good story still fascinates and engages us!”

The deadline to enter<,9,1> the 2019 Television & Film Awards competition is October 15, 2018.

To view the complete list of categories, please click: Here<,3,6>

Forcepoint has responded to this story as they closely tracked the activity around the world.

“First, I think it’s great that Facebook appears to have reacted so quickly, as it’s a sign of the growing maturity around breach response that we’re starting to see as GDPR comes into effect. Understanding if there was a pattern to the impacted accounts versus just random selection is the difference between someone trying to hack the system for fun or a coordinated nation-state attack that compromises specific users to ultimately gain access to sensitive data, said Richard Ford, Chief Scientist at Forcepoint:

This breach illustrates a fundamental truth of the new digital economy: when I share my personal data with a company I am putting my trust in your ability to protect that data adequately. Users need to continually evaluate the type of data they share and the potential impact a breach of that data could cause, to become an active participant in protecting their own online identities. On the other side, companies need to avail themselves of proactive technologies such as behavioral analysis to hold up their end of the bargain.”

A new YouGov India survey reveals Indians’ awareness about contraception and safe sex

Contraception in India is still not a widely discussed topic and is also surrounded by many myths. This often leaves people with little or no choice in the matter. Ahead of World Contraception Day (September 26), YouGov India conducted a survey to know how aware India is about contraception and safe sex.

Sex in India

Three fourth interviewed respondents said they are sexually active. Out of these, 84% males and 68% females stated that. 43% singles indicated not being sexually active. Most people stated being aware of condoms, birth control pills and the emergency pill as existing forms of contraception. However, a considerable portion indicated knowing of female sterilization, vaginal rings and contraceptive injections as well.

3 in 5 people currently use condoms for safe sex

While condom is one of the most widely used form of contraception, its use is highest amongst the younger generation. Only 10% people indicated using birth control pills and 4% resort to emergency pills as an option.

1 in 5 of the respondents indicated not using any form of contraception currently

While majority of people (61%) across all age groups use contraception to prevent pregnancy, over a third of youngsters between the age group of 18-29 years indicated using it to reduce the risk of sexually transmitted diseases.

Over one-third of millennials use contraception to reduce the risk of sexually transmitted diseases

The urban lifestyle brings with it a plethora of lifestyle diseases and conditions. A small portion of respondents (9%) indicated using contraception for health reasons like ovarian cysts, menstrual cramps, etc.

Buying condoms

Pharmacies and drug stores is the go to place for people to buy contraception. Interestingly, a marginal proportion (7%) indicated buying contraception online.

Although the onus of family planning in India is mostly on women, the decision to buy contraception rests in the hands of men. While men mostly undertake family planning decisions and buy contraceptives, women indicated taking part in the decision and around half of the overall population (both men and women) stated taking the decision of buying contraception together.

Male contraceptive pills

Three quarter people said there is a need for male contraceptive pills

Recently, a new research announced that scientists have developed a male contraceptive pill that is safe to use. On being questioned about it, a whopping segment of people (84%) said men should share the responsibility of contraception and family planning and take birth control pills, with an equal proportion of men and women saying that. On the contrary, 16% of the overall population said men cannot be trusted with following the discipline of taking pills and hence should not take contraceptive pills.

Myths around contraception and safe sex

One of the major reasons for low contraception use in India is the little awareness and misconceptions around its use. Contraceptives not just protect individuals against sexually transmitted infections but also empower women and help them make the best decisions to prevent unplanned pregnancies.

38% women said morning pill can also be used as a contraceptive pill

Misconceptions around the use of birth control pills are varied and large. 36% people said morning pill can also be used as a contraceptive pill while 49% were unsure of its actual use. Over half of the population stated being on the pill for a long time makes it difficult to get pregnant.

While condom is one of the most effective ways of reducing the risk of sexually transmitted diseases, only 36% people said so. Close to a quarter (23%) believe birth control pills also protect from sexually transmitted diseases.

One third males stated using two condoms provides extra protection

28% men and women stated condom and pills are the only forms of contraception available, while an equal number were unsure of this statement. One third men said withdrawing before climax eliminates pregnancy completely.

2 in 5 married people said sex without penetration, ejaculation, or orgasm is safe

While married couples widely indicated using condoms for protection, 44% married people feel morning pill can also be used as a contraceptive pill.


Data collected online by YouGov India (Omnibus) among 1,030 respondents in India aged above 18, between September 12- 18, 2018 using YouGov’s panel of over 6 million people worldwide. Data is broadly representative of the adult online population in the country.

Monday, 01 October 2018 00:00

India is ready for IKEA

Around 75% of Indians indicated they are ready for DIY furniture stores and over half are willing to switch from full service showrooms to DIY furniture stores

It has been over a month since Swedish home furnishing giant IKEA opened its first store in India. Not only did the brand receive a bumper opening but it also surpassed its sales expectations. A new YouGov India survey reveals consumers’ home décor and purchase preferences and their willingness to switch from local, traditional showrooms to a newer concept, build it yourself furniture stores.

Majority of people (68%) said they are excited about Ikea’s entry into India and hope it will fill the gap in the market with a wide range of affordable, design-oriented products, with better quality and supreme customer service.

1 in 2 people stated they have purchased DIY/ assemble yourself furniture before

Over half of the respondents stated they are willing to consider DIY furniture stores over full service showrooms in the future while 32% are unsure. A small segment (14%) said they are unaware of the meaning of DIY furniture and are not ready to change their minds. However, the data suggests that assurance of better quality and a step-by-step guide or demo kit, will help in making this switch easier.

Home décor preferences and decisions

Close to half of the respondents (47%) said they are the sole decision makers while over half (53%) said they take part in matters relating to home décor choices but are not the sole decision makers. Although more males indicated being the sole decision makers, females stated taking part in the decision but not taking the final call all by themselves.

Around one third of respondents would like their homes to be done up in contemporary styles

YouGov India showcased multiple interior design styles to our panellists to see which reflects their interior choices. ‘Contemporary’ styling won the preference ratings followed by ‘Modern’ and ‘Mid-century Modern’ styles next in line, with 28% respondents picking that as their preferred style for their homes. Only 16% chose traditional, Indian interior design styles suggesting that people today are more accepting of western styles over a traditional style. Not just the millennials, even the older generations indicated this.

Bedroom (38%) and living room (33%) are people’s favourite spaces in the house, with men preferring living room while women favouring the bedroom. However, if they had the funds to splurge, 43% people indicated spending on furnishing their living room, followed by bedroom.

45% said they are always on a lookout for pieces to improve the look of their house and do not mind spending if they find something good. 36% make spontaneous purchases sometimes but don’t buy anything too expensive that often, while 19% said they don’t spend too much spontaneously and only buy when necessary.

23% of the people get their home décor inspiration from celebrity homes

57% people stated they get their home décor inspiration from social media, similar trends for both men and women. A little over half of the respondents (52%) stated their family and friends inspire them to decorate their homes followed by up to half (48%) stating lifestyle magazines and travel & lifestyle shows (43%) as their source of inspiration for home décor. While Gen Y chose social media, GenX chose family and friends.

56% would hire an expert or designer to handle their interior designing, if cost is not a barrier, but 44% would like to do it themselves.

3 in 10 people said they would get their furniture custom made rather than buying from a shop

Staying in budget and deciding between quality and affordability is pointed out as the most difficult part of making décor decisions. Close to half of price conscious Indians (43%) indicated shopping during the festive season to get the best value because of good discounts. More married people made this claim compared to singles.

Offline vs Online

36% people said they are happy to travel a distance to find the best stuff for their homes while only 27% people indicated buying furniture from local stores near their homes. Close to a quarter of people shop for furniture online, mostly buying soft furnishings like bedsheets and curtains, home décor accents like cushions and rugs and art pieces like paintings, wall arts, etc.

3 in 5 people feel buying furniture online saves time and offers good discounts

For those who do not shop furniture online, apprehensions about quality, no confidence in customer service and shipment issues are the key barriers for not wanting to do so.

Godrej Interio, Pepperfry, HomeTown and Urban Ladder are some of the offline and online stores that people have specified purchasing furniture from. Married people indicated buying more from physical stores like Godrej Interio and HomeTown while singles mentioned shopping more online from stores like Pepperfry.

Commenting on this, Deepa Bhatia, Country Manager, YouGov India, said, “YouGov data shows that interior design styles and choices in India are changing fast and brands that want to tap this booming business vertical need to understand these changing consumer preferences to better design their offerings. Our data suggests that a large segment of people like to decorate their homes by themselves and are also willing to try out DIY furniture. Marketing to these consumer segments today requires brands to become more agile, more personalized and move online.”


Data collected online by YouGov Omnibus among 1,001 respondents in India between August 28- September 3, 2018 using YouGov’s panel of over 6 million people worldwide. Data is broadly representative of the adult online population in the country.


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