MediAvataar's News Desk

MediAvataar's News Desk

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BookMyShow today announced that it has become the first Indian online ticketing brand to participate in the WhatsApp business pilot.

As part of this test, BookMyShow has made WhatsApp a default ticket confirmation channel for all its users.

This means that users who book tickets on BookMyShow will now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code, along with an email.

Ravdeep Chawla, Head of Product, BookMyShow said, “At BookMyShow, we are constantly taking measures to enhance our users’ experience on our platforms. Keeping up with their changing preferences and habits, we decided to integrate BookMyShow with WhatsApp for its pilot. WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel. We have already started rolling out this feature and over the course of next few weeks, we aim to scale it to cover our entire user base.”

BookMyShow had recently introduced ‘Plan-it’, the in-app messaging feature for friends and families to interact with each other in real time, suggesting movies, show times, venue options and eventually complete the movie tickets booking from within the chat window.

The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 15, 2017. Mr. Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA.

Sunil, has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities.

On his election for second consecutive term as the Chairman of the ISA, Sunil said “we would create further value proposition to the ISA’s ascending status in the industry. We would nurture the partnerships that we have built over decades and deliver incremental benefits to the advertisers and other stake holders. I am confident that the advertiser community would have greater times ahead. I look forward to having continuous support of all members towards adding value to the unique status of the ISA in this country"

ISA is the only national body as a strong voice to advertisers over the last 60 years. It has advertiser members from across industries who approximately contribute to over two-thirds of the annual national non-governmental ad spends. ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers. The ISA played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.

The Executive Council members of the ISA thanked Sunil for his substantial contribution to the ISA as Chairman during 2016-17 and expressed pleasure to elect him again for 2017-18.

Other members of the Executive Council are:

Mr. Atul Agrawal, Senior Vice President – Corporate Affairs, Group Corporate Communications, Tata Services Limited,
Ms. Anuradha Aggarwal, Chief Marketing Officer, Marico Limited
Mr. Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation,
Thomas Cook (India) Limited
Mr. Narendra Ambwani, Director, Agro Tech Foods Limited
Mr. Siddhartha Banerjee, Executive Vice President – Marketing, Vodafone India Limited
Mr. Ajoy H. Chawla, Sr. Vice President, Chief Strategy Officer, Titan Company Limited
Mr. J. C. Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd.
Mr. Ravi A. Desai, Director, Brand & Mass Marketing, Amazon Seller Services Pvt. Ltd.
Ms. Paulomi Dhawan, Strategic Advisor, Raymond Limited
Ms. Sonali Dhawan, Marketing Director, Procter & Gamble Hygiene and Health Care Limited
Mr. Chandru Kalro, Managing Director, TTK Prestige Limited
Mr. Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited
Mr. Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited
Ms. Beena Koshy, Executive Vice President, Exports, Bajaj Electrical Limited
Mr. Bharat V. Patel, Independent Director, Aditya Birla Sun Life Asset Management Company Ltd.
Mr. Prashant Peres, Director Marketing Chocolate, India, Mondelez India Foods Private Limited
Mr. Ramakrishnan Ramamurthi, Vice Chairman, Joint MD & Group CEO, Polycab Wires Pvt. Ltd.
Mr. Amit Tiwari, Vice President – marketing, Havells India Ltd.
Mr. Brahm Vasudeva, Chairman, Hawkins Cookers Limited

Sunday, 17 September 2017 00:00

Nestlé India Re-launches Milkybar

Nestlé India packs the new MILKYBAR with goodness of milk!

Continuing withitsefforts to provide innovative offerings, NestléIndia is delighted to introduce the country’sfavouriteMILKYBAR, with increased milk and less sugar. Delivering on the journey of improving nutritional profile of our product,Milk is 1st in the new recipe. The percentage of milk in the new MILKYBAR has been increased by close to 8%andreduce sugar by about 10%.

Speaking on the launch,Mr. Nikhil Chand, General Manager, Chocolate & Confectionery, Nestlé India,said, “In our journey to improve the nutrition profile of our products, we are adding more milk and reducing sugar in MILKYBAR. Raising consumer awareness and with the intent of being more transparent, we have mentioned GDA on front of the pack. We have also made concerted efforts to promote portion guidance and all our chocolate &confectionery innovations have lighter treats as part of the portfolio several of which are less than 50 calories per serve.

”Mr. Chandadded “In line with this, we have used our strength in research and developmentas well as consumer understandingto develop a tastier recipe for MILKYBAR that is alsolower in sugar. MILKYBAR has been amongst the most loved products in our chocolate & confectionery portfolio and is a clear leader in its category.”

The original bad boy of bollywood Sanjay Dutt will be speaking at the India Today Mind Rocks Youth Summit at Sirifort Auditorium, New Delhi on Saturday, 16th September.

The star best remembered for his role in blockbuster films like Rocky, Vaastav, Khalnayak and Munnabhai MBBS will be baring his soul in the session – Living life on the edge.

He is expected to speak on his tumultuous personal and professional life while interacting with the youth and motivating them to find the right direction in their lives.

The daylong event will have other young leaders, achievers and newsmakers engaging with the youth. The other stars at the event include Varun Dhawan, Ayushmann Khurrana, Kriti Sanon, Tanuj Virwani, Vivek Oberoi and Terence Lewis.

Smriti Z. Irani (Union Cabinet Minister of Textiles and Information & Broadcasting) will open this year’s edition with her straight talk to the youth on lessons of being a minister.

The youth icons from the other spheres include the women’s cricket team members Veda Krishnamurthy, Harmanpreet Kaur and Smriti Mandhana, stand up comedian Kunal Kamra, young entrepreneurs and corporate leaders Taru Kapoor, Tinder, Sachin Bhatia, founder Truly Madly and Kavin Bharti Mittal, CEO, Hike, Leaders from Politics Manoj Tiwari, MP, BJP, Gaurav Gogoi, MP, Congress, Kalikesh Singh Deo, MP, BJP and Satpal Maharaj, Minister, Uttarakhand.

The evening will be closed on a high note with a music concert by EUPHORIA.

The event, with its stellar line-up of dynamic leaders, is a perfect platform to exchange path-breaking ideas and celebrate keys to success. It gives the future leaders and inspired young people an opportunity to listen to those who have made it big. The event puts the hope and promise of young people on a glorious stage through ideas and conversations

India Today Mind Rocks is an annual date to remember. The aim of this daylong event is to give young people the unique opportunity to interact with their favourite stars – the real achievers who have struggled, overcome and today are acknowledged leaders in their fields. Come, listen to them and be inspired by them as they recount their unique experiences and give you their Mantras of Success.

According to a Lightspeed survey conducted in Asia, 86 percent of the people interviewed stated they were seeing more online advertising than they did three years ago. Of course, they are right, the number of digital ads has skyrocketed over the last few years which means that more money is going to ad formats that people actively dislike.

The proportion of people saying that they are seeing more ads online in Asia is remarkably similar to the 87 percent say of people are seeing a lot more online ads than they did in last year’s Hubspot Adblock Plus Research Study. And, as I said, they are right. Kantar Media’s Annual Ad Counts shows a steep rise in the number of digital ads (including display, search, video and mobile) since 2010, far outdistancing the ad count in other media channels.

This in itself is nothing new, but when pulling together a presentation the other day I was struck by the fact that the dramatic shift of media budgets from traditional channels to digital means that not only are people seeing more ads overall, more of them are formats that people actively dislike.

This revelation was driven home by a chart from AdReaction: Gen x, Y, Z which summarizes people’s net positivity to different ad formats. Net positivity is simply the proportion of people who claim to be positive to a specific ad format minus the negative proportion. The chart ranks the ad formats from most positive to least. Outdoor, magazine and newspaper ads rank as most positive, followed by TV, with online and mobile display and video being the least liked.

This finding is hardly surprising except, of course, if we take into account the volume of ads seen in each medium. As media budgets have shifted from traditional channels to digital, and people spend more time using digital devices, the number of ads that people see in formats they are less receptive to will have gone up significantly. And, in all likelihood, the trend is continuing as more money shifts to mobile where advertising is the least liked.

While you can’t put the genie back in the bottle, at least the industry should be aware of people’s antipathy toward digital ad formats and try to avoid unnecessarily adding to the negativity. As Duncan Southgate notes in this post advertisers need to create more compelling content, publishers need to reduce advertising clutter, and media agencies need to improve targeting, using more frequency capping and judicious retargeting to reduce irritation, otherwise ad avoidance of all sorts is just going to rise.

If nothing else, advertisers should at least pre-test their ads to ensure they are as engaging as possible in the context in which they are to be shown, don’t you think?

 

Written by Nigel Hollis,Executive Vice President and Chief Global Analyst at Kantar Millward Brown.

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