MediAvataar's News Desk

MediAvataar's News Desk

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Announces new campaign #Sweat More to support her journey from silver to gold

Gatorade India today announced that it has signed on P.V. Sindhu as its brand ambassador. The move is a reiteration of PepsiCo India’s commitment towards dialing up the communication on the benefits of its healthier food and beverage offerings to consumers.

Gatorade will also be unveiling an all new #SweatMore campaign featuring P.V. Sindhu in a digital film that shows the brand’s close partnership with the athlete. Gatorade’s new #SweatMore comes from the belief that winning comes from within and if you work hard for your goals, anything is possible.

Gatorade India plans to have P.V. Sindhu work with the Gatorade Sports Science Institute during the period of the partnership, to better understand her training and match-day nutrition. Gatorade’s scientific formula has the right amount of carbohydrates, electrolytes and flavour that can help an athlete rehydrate, replenish and refuel while playing sports. For over 50 years, Gatorade has been studying ways to help athletes improve performance by delivering proper hydration and nutrition.

Announcing the partnership, Vipul Prakash, Vice President-Beverage Category, PepsiCo India said, “We are delighted to welcome P.V. Sindhu into the PepsiCo India family. We believe that Gatorade is the perfect fuel for P.V Sindhu and we are happy to partner with her. Gatorade is a scientifically formulated sports drink that provides the right hydration and fueling during a strenuous game or a training session. P.V. Sindhu personifies the spirit of the brand through her determination and winning attitude.”

Speaking about the partnership, P.V. Sindhu said, “There is no substitute for hard work. However, hard work comes with long hours of practice, persistence and perspiration. Each day throws a new challenge and you must be fit to take it head on. Gatorade helps athletes do just that. I am extremely honored to join the Gatorade family of athletes which consists of sporting legends across the world.”

In 2016, P.V. Sindhu became the first Indian woman to win an Olympic silver medal and currently ranks amongst the top 10 players in the world.

Madhukar Kamath, Group CEO&MD, DDB Mudra Group, today announced a phased leadership transition for the Group. Effective 1st April 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate). Effective 1st July 2017, Vineet and Aditya will formally take over as Group CEO & Group Managing Director respectively. To facilitate a seamless transition, Madhukar Kamath will continue to work closely with Vineet and Aditya as Executive Chairman of the DDB Mudra Group, till end December, 2017.

Vineet has championed the cause of technology in marketing which led him to become a part of the founding team at 22feet, a digital marketing firm founded on the bedrock of creativity and technology. As an entrepreneur, he helped successfully build 22feet which was eventually acquired by the DDB Mudra Group and Omnicom. Post the acquisition, Vineet continued to lead 22feet Tribal as its Managing Director driving its growth by delivering cutting edge work for brands like eBay, Fastrack, Heineken, Kingfisher, Mahindra Royal Enfield, TATA Global Beverages, Tanishq and Titan. Prior to 22feet Tribal, Vineet had stints with Café Coffee Day, Microsoft and STAR TV. He is a Post Graduate in Business Administration from LBSIM, Delhi.

As Chief Strategy Officer, DDB Mudra Group, Aditya Kanthy has been leading the cause for work that delivers business results with data and digital at the heart of creative, strategy and execution. During his fourteen year stint with the DDB Mudra Group, he helped set up the corporate strategy function which helped in the organization’s transformation from an advertising agency to a marketing communications group. As a strategic planner he has led the effort to deliver growth for Emirates, Future Group, Johnson&Johnson, Nestle, Twitter and Volkswagen, among others. He has contributed to building the agency’s reputation for creativity and effectiveness. An economics graduate from St. Stephen’s, Delhi, Aditya graduated top of his class from MICA, India’s premier institution in Strategic Marketing and Communication.

Chuck Brymer, CEO, DDB Worldwide said, "Madhukar and I have been working on the transition process for over the past year. We have undertaken a fairly comprehensive evaluation of talent, both externally and internally, and I am glad that we’ve identified the new leadership team from within the Organisation. The transition process couldn’t begin at a better time, with 2016 being one of the best years for the DDB Mudra Group in terms of both revenue and margin growth. Both are immensely talented, business oriented and client focused. They bring together diverse skillsets of growing businesses by building and leading excellent teams."

Commenting on this Madhukar Kamath said, "At the beginning of 2016, I had announced my intention to retire from the Group by end of 2017. I have always been a firm believer in empowering young talent and seeing them deliver beyond expectations. Vineet and Aditya have exemplified this in their respective careers so far. As a team, they bring together the best of business, technology, strategy and an appreciation of creativity. I am excited about the next three quarters where I will work closely with Vineet and Aditya in ensuring a smooth transition. I congratulate them and wish them all the best."

PV Sindhu wins Player of the Year

Dipa Karmarkar wins inspiration of the Year

Ajit Pal Singh celebrated as Life Time Achiever of the Year

The Times of India Sports Awards (TOISA), India’s first and biggest popular choice sports awards held at JW Marriot honoured Indian champions across various sports disciplines on March 20th. The glittering awards ceremony witnessed the presence of coveted Indian sports personalities, Bollywood celebrities, corporate leaders and other distinguished guests. Nadia Comaneci, the world gymnastics icon and first gymnast ever to score a perfect 10 graced the event as the Mentor and motivated and applauded the contributions of Indian players.

PV Sindhu, the first Indian woman Badminton player to win an Olympic silver medal, was named the Sportsperson of the Year. Former India Hockey captain Ajit Pal Singh received the Lifetime Achievement Award for his invaluable contribution to the sport. Dipa Karmakar, the Indian gymnast who won millions of hearts with her performance at Rio received the Inspiration of the Year from her icon Nadia. Sakshi Malik won the Wrestler of the year Award. A special segment was on the achievements of our Paralympians. Bollywood biggies like Vidya Balan, Imtiaz Ali, Shoojit Sircar, Atul Kasbekar, Rahul Bose, Sonu Sood, Prachi Desai and many more came to present the awards to our beloved Sports champions.

The dazzling awards evening progressed with the achievers and award winners in different categories being named and honoured with the prizes. Scintillating dance performances by former Miss Diva Universe and Bollywood actress Urvashi Rautela and former Miss India Asha Bhat added to the glamour of the event. Stand-up comedy by East India Company and RaagaTrippin Musical Act had the audience gasping for more. The eminent Jury panel comprised of expert sports persons who meticulously selected the Jury-Choice Award winners. The popular-choice awards in various categories were based on a 30-day open voting from fans across India.

Chief National Coach for the Indian Badminton team, Pullela Gopichand won the award for the best coach. BCCI CEO Rahul Johri received the award on behalf of the Indian cricket team. Some other award winners in different sports groups included, Vijender Singh, Pankaj Advani, Vishwanathan Anand, R Ashwin, Virat Kohli, Sania Mirza, and Leander Paes.

Hill+Knowlton Strategies (H+K), a leading international communications consultancy in India, announces the appointment of four senior personnel to the client servicing teams. Mr. Rohit Varier - Senior Account Director, Mumbai; Ms. Gina Ghosh - Senior Account Director, Mumbai; Ms. Nidhi Mehra - Account Director, New Delhi and Mr. Sriganesh Raman - Account Director, Chennai; have joined the firm to enhance the client engagement and strategic advisory quotient for clients.

The new appointments are in-line with H+K’s commitment to invest in a strong talent pool across all levels to offer best services to clients. Commenting on the appointments, India President and CEO, Chetan Mahajan said, “I am delighted to welcome Rohit, Gina, Nidhi, and Sriganesh in to the H+K family. There’s a greater need to provide advice and senior counsel to clients in the challenging corporate environment and current digital milieu. With a wealth of rich and varied integrated communications experience, I am confident that these new hires will strengthen H+K’s position and further expand our growing client portfolio.”

Based out of Mumbai, Rohit Varier and Gina Ghosh willsupport Michelle Pereira, Director of Marketing and Consumer Practice – India and Managing Director - West India, in growing the western India market. With over 13 years of experience in public relations, public affairs and journalism, Rohit has managed marquee clients in BFSI, automobiles, aviation, infrastructure, and energy, and is well-placed to take on the lead of H+K’s corporate and BFSI practice. Gina Ghosh will head H+K’s growing entertainment and consumer mandates for the firm. She is an agency veteran with 15 years of experience in PR and has provided strategic communication counsel to clients across sectors including retail, entertainment, consumer, FMCG, hospitality and health, with proven results in the development and implementation of multiple consumer engagement campaigns.

Nidhi Mehra will be based in Gurgaon and will be a client lead across some of H+K’s corporate and start-up clients. She has over 13 years of experience across both client-side andagency roles, leading communication and marketing campaigns for clients across diverse industries ranging from Telecom, IT, ITeS, travel, and beauty.

Sriganesh Raman will head the Chennai branch and strengthen the firm’s offering in South India. He has 14 years of experience across agencies, corporates, and start-ups, with strong expertise in corporate, marketing and social media communications.

Ironically, mobile devices were expected to keep people connected, always! Today, with over 270 bn emails being sent every day, the mobile devices are now inundated with communications that seldom wins over the attention of the recipient . In a day, the average number of emails received by a user is 121. Perhaps that is why the only place where people do not mind a ‘divide and rule’ policy is: brand communication.

The Publish or Perish analysis report of 380 CMOs by Forbes found that marketers that deliver personalized web experiences are getting double digit returns in marketing performance and response.

With the engagement rates on retail emails being as low as 2.83% (global), it becomes even more important to bring in context to content that is delivered to the customers. And that holds true for any ecommerce website. For instance, Voonik, a leading woman’s online marketplace, was faced with a similar tussle: What worked for one consumer may irk others. Hence it wanted to bring freshness to their content and increase engagement and revenue. They wanted to enhance customer experience by ensuring customers received the same updated content on their emails as in the website.

Therefore, it is necessary that each marketing communication a brand sends out to a consumer is hyper-personalised and real time. The solution it employed works on a 10,000 rule algorithm to help users find the right product on the basis of filters like skin tone, body type and preferences and this content is reflected real-time on each email communication they sent out to customers.

The result was 26% increase in the session time through email as a channel. 118% increase in the brand’s overall revenue through real-time and urgency based email. 10% increase in the overall engagement
from subscribers.

Mr. Kalpit Jain to provide insights on why brands need to deliver real-time content to the right audience on different marketing platforms to remain relevant to them.

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