MediAvataar's News Desk

MediAvataar's News Desk

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Friday, 15 June 2018 00:00

LinkedIn launches Carousel Ads

Encourages B2B marketers to bring brand stories to life

LinkedIn announces native Carousel Ads for Sponsored Content, an ad unit that allows marketers to feature a swipeable series of up to 10 cards to tell a visually engaging brand story. Carousel Ads will allow marketers to humanize their B2B marketing efforts and foster a more enriched engagement with their audience. With this additional space, they have the flexibility to share more content and create higher-quality interactions with their target audience. With carousel ads, you can tell a deeper story, showcase multiple offerings at once, feature a single offering in depth, and share industry insights.

Speaking on the announcement, Virginia Sharma, Director Marketing Solutions, LinkedIn India, said, “Behind every decision-maker is a real person, and Carousel Ads for Sponsored Content let you play around with eye-catching and interactive imagery to show off your brand’s personality, tell a deeper story, and improve engagement with that decision-maker. Humanizing the brand is key for B2B marketers today, and Carousel Ads are the natural evolution in LinkedIn’s marketing offerings that can be leveraged at every stage of the buyer journey. This new offering allows multiple visuals for creative storytelling and brings your B2B brand stories to life.”

With LinkedIn Carousel Ads, marketers can:

Tell a complete brand story

In a single Carousel Ad, users can feature a swipeable series of up to 10 cards and customize each card. With this additional space, users have the flexibility to share more content and create higher-quality interactions with their audience. Further, carousel ads enable users to tell a deeper story, showcase multiple offerings at once, feature a single offering in depth, and share industry insights.

Command the attention of a professional audience

Carousel Ads are interactive and have eye-catching visuals, which makes them stand out in the newsfeed. Stories become tangible and encourage engagement with the brand on both desktop and mobile.

Drive results for business goals

Like all LinkedIn marketing products, Carousel Ads allow advertisers to leverage LinkedIn’s robust targeting and reporting capabilities, so they can better understand the ROI of their campaigns. In addition to the standard metrics, like click-through rates and number of leads, marketers can measure for an ad unit and see clicks and impressions by individual card. The feature currently offers downloadable reports.

Since its beta launch, over 300 advertisers, like Hewlett-Packard Enterprise, RBC, and Volvo Canada, have used Carousel Ads to create fun and informative campaigns to tell stories about their company, products and services, industry, and more. Seventy-five percent (75%) of beta advertisers said that they will use Carousel Ads in their next Sponsored Content campaign, largely due to seeing increased engagement and click-through rates. Carousel Ads for Sponsored Content is now available to all businesses.

Netcore’s Martech Marathon 12x25, hosted in association with CNBC TV18, discussed several insights in deploying marketing technology for the modern marketer

Netcore Solutions, India’s leading marketing technology company, and CNBC-TV18 hosted ‘The Martech Marathon 12 x 25’ which brought together leading Martech evangelists in a unique format designed for modern marketers. At the event, ‘The Inspiration Code’, India’s first coffee table book capturing inspirational journeys of the top 25 marketers, was launched by Kalpit Jain, Group CEO, Netcore Solution.

Speakers from diverse sectors from retail, telecom and IT services to digital and advertising agencies shared various ideas and experiences of how Martech has proved to be a game-changer for their marketing campaigns. During the panel discussions interspersed between speaker sessions, Anant Rangaswami from CNBC TV engaged with speakers to explore answers to key challenges faced by marketers.

Some of the prominent speakers that participated at the Martech Marathon 12x25 were Shiv Shivakumar- Group Executive President, Aditya Birla Group, Siddharth Banerjee- EVP Marketing, Vodafone; B Sridhar- Chief Digital Marketing Officer & New Media, Diageo; Gautam Mehra, Chief Data Officer, Dentsu Aegis Network; Siddharth Shakdher- CMO, Hotstar; Jaimit Doshi- Executive Vice-President, Kotak Securities; and Rubeena Singh- CEO, iProspect India.

Commenting on the initiative, Mr. Veerchand Bothra, Chief Entrepreneur & Evangelist, Netcore Solutions, said, “We, at Netcore Solutions were honoured to host some of the most exemplary leaders from the marketing ecosystem at our first ever Martech Marathon. The modern marketer is cognizant of the fact that digital is disrupting the marketplace and he must embrace the change quickly or will be left behind. From the importance of turning a brand’s purpose into action, the different ways of ‘listening’ to consumers and subsequently deriving value from data, the audience was enriched with several Martech insights from the speakers/initiative.”

Speaking about the occasion, Mr. Joy Chakraborthy, CEO Forbes India & President Revenue, Network 18 said, “Our objective with The Martech Marathon 12x25 was to focus on the space and offer an open platform for marketers to highlight key innovations. Additionally, shedding light on revolutionary ideas that are making an effective use of technology to enhance a brand’s reach and presence in their respective markets. This platform intends to serve as a hub for networking while also share more insights and knowledge on the industry.”

Some of the key pointers made by speakers at the event are:

· Shiv Shivakumar, Group Executive President, Aditya Birla Group- In this age of digital disruption, one can either embrace the change or stay behind.

· Siddharth Shakdher, CMO, Hotstar- Impact & efficiency are goals which often contradict each other in digital marketing

· Himani Agarwal, Director Integrated Marketing, Microsoft- When we use artificial intelligence in Marketing, two things to optimize: get good training/ testing data, retrain to improve accuracy

· Rubeena Sing, CEO, iProspect India- It’s a shared responsibility. Barriers are being broken even among competitors

· Angad Daryani, Inventor and Entrepreneur- Technology aren’t the goal, but merely a tool; what we use this tool for, is what matters. The Future generations want an education, not a degree.

Be future-ready with social purpose; hire educated talent and not just branded talent. Take up challenges and not just tasks

· Subrat Mohanty, Co-founder and CEO, Hurix Digital- There is a dearth of quality resources that can help understand the Martech tools that are available for us. Thumb rule for organizations in the midst of Digital Transformation: ACT – audit, capability building and transformation.

In under 2 years of commencement of operations, the digital arm of Network18, News18.com has crossed a new milestone of over 100 million Unique Visitors as per GA, May 2018.

This signifies that 1 out of 4 internet users in India is on News18.com* - This robust traffic has resulted in nearly 1 Billion page views across devices.

The May 2018 figures have been achieved on the back of outstanding coverage for key events such as the Indian Premier League (IPL) and Karnataka elections. Our extensive coverage and in-depth analysis on any key event, be it sports, elections, entertainment is delivered in a variety of easy – to – consume formats giving comprehensive information preferred by the audience, which is reflected in our consistently growing traffic.

Speaking on the success of platform, Rajiv Singh, Business Head, News18.com, said, “The number of visitors on the platform are testament to our growing reach and the quality and diversity of content served through CricketNext, Indiwo, Compare India, Stock Live, Cars18, News18 Tech and the rest.

We are extremely proud of achieving a milestone of 100 million in under 2 years, when other news publishers took at least decade or more to reach the same numbers. With more and more exciting projects in the pipeline, we aim to surpass our own record by bringing great value to our consumers every single time.”

The platform is known for consistently innovating and bringing something distinctive for its audience. Last year, News18.com brought forth clutter breaking properties like Tech and Auto Awards and REEL Movie Awards – both receiving tremendous accolades from respective industries.

Praveen S Thampi, Executive Editor, News18.com added, “This landmark achievement is clear proof that pure journalism can get you the numbers. News18.com is the flagship digital brand of India's largest news network that has reporting teams in almost every district of India. This unparalleled reach helps us bring you the latest on a minute-by-minute basis in about 10 languages including English and Hindi. Thanks to the Network strength our story pipeline is buzzing 24x7. We have added value to it through digital innovations, be it immersive or interactive. Hitting the century mark is a major milestone in our onward march."

Speaking on the growth spree, Anushrav Gulati, Business Head for Languages and Programmatic Sales commented, “The steady growth on the News18.com’s regional websites also contributes towards acquiring news audience, with the brand’s 10 regional language sites successfully catering to masses across regions in the country. The popularity is reflected not just in the Web and mobile traffic, but also on our social media engagement. News18.com’s Facebook Fan base has crossed 21 Million, making it an overall reach of 170 Million for May 2018. Simultaneously, News18.com has been keeping its 6 Million followers on Twitter well informed and connected.”

A unique data tool focused on key figures of the automotive and mobility markets worldwide

Automotive and mobility markets get their own exclusive expert tool on statista.com, which aggregates up-to-date automotive and connected car market key figures as well as forecasts and makes them available as interactive statistics

New car sales, connected cars, and infotainment services – the modern mobility market is becoming ever more complex, which consequently increases the need for reliable data and facts. Since this May, Statista provides manufacturers, suppliers, consultants and everyone else within the mobility business with the new Mobility Market Outlook (MMO), a powerful interactive data tool which offers a detailed, easy-to-use overview of the international passenger car and connected car markets. Extensive market insights, forecasts, and market indicators let users independently and with just a few clicks analyze, for instance, the development of a given car segment in Europe. To make this possible and supply every user with comparable and reliable data, Statista is combining its two strengths: extensive data research and mathematical modeling.

In total the Mobility Market Outlook covers twelve passenger car classes from over 80 manufacturers in 27 countries as well as connected cars in three categories and 50 countries. Interactive statistics give users insights into in-depth analyses by brand, car class, and country as well as intuitive access to the most important key figures. The available information for every analysis includes revenue, volume sales, price per unit, and market indicators. The MMO offers both historical data and forecasts up to 2021. Moreover, all data is updated at least once a year. In addition, in-depth market reports on individual car classes, the connected car market, and eMobility give a quick overview of the different markets and their trends. They are, furthermore, just like the data from the MMO, available for instant download.

The automotive market, which was previously included in the Statista Consumer Market Outlook, thereby receives its own market tool along with several connected car categories, which will feature additional countries and new categories like mobility services as well as new data points (e.g. fuel types) in the future. It is the ideal tool for conducting competitive analyses, market sizing, and business planning. Statista thus completes its range of market-specific tools, which now includes the Mobility, Consumer, and Digital Market Outlook.

“The global mobility sector today is more dynamic than ever. In addition, digitization is paving the way for entirely new products, features, and business models,” says Nicolas Loose, Head of Market Research of Statista Strategic Market Insights. “We are glad to be part of this development with reliable up-to-date data on our platform and by providing industry professionals and everyone else with an intuitive and efficient tool, which is the best destination both for quick data searches and extensive analyses on the automotive and mobility sectors.”

Special Programming for the Biggest Sporting Extravaganza

All eyes are on Russia with the 2018 FIFA World Cup kicking off from June 14. As fans around the world prepare to cheer for their favourite team, CNN-News18 is all set to capture the action and excitement of the month-long tournament with ‘The Beautiful Game’ – an extensive programming line-up for the FIFA World Cup.

Continuing with its legacy of presenting the most comprehensive coverage of major sporting events across the globe, CNN-News18 will present unmatched programming that will bring latest FIFA updates and in-depth match analysis to the viewers. To help fans warm up before the real action starts, the channel will telecast pre-tournament show which will focus on the teams in play and the players to keep an eye on, along with a detailed SWOT analysis. While the shows during the World Cup will comprise of match previews and reviews, the post-tournament show will review the final match and cover the highs & lows of the world’s biggest football event.

CNN-News18 will bring together the finest sports anchors for the most insightful analysis and the most riveting coverage throughout the FIFA World Cup.

Watch ‘The Beautiful Game’ from 14th June to 15th July, 2018, 5PM onwards.

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