MediAvataar's News Desk

MediAvataar's News Desk

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Thursday, 18 May 2017 00:00

GroupM launches Motion Content Group

GroupM, the world’s leading media investment group, announced the launch of Motion Content Group (Motion), a new global content investment and rights management company, to meet the ever-growing market demand for new economic models for premium content across the entertainment and media marketplace.

Motion will invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content. It will also consolidate and diversify GroupM’s content investments and operations to-date, as well as utilize GroupM’s & WPP’s worldwide network of relationships and content expertise for scale and competitive advantage.

Motion also supports WPP’s ongoing strategic focus and investments into content, which has seen notable strategic investments into companies such as Imagine Entertainment (24, EMPIRE), The Weinstein Company (DJANGO UNCHAINED, THE KING’S SPEECH), Media Rights Capital (HOUSE OF CARDS, 22 JUMP STREET), MediaPro (MIDNIGHT IN PARIS) and All Def Digital, Russell Simmons’ digital venture.

Richard Foster, currently the head of GroupM Entertainment, has been appointed CEO of Motion Content Group, which will be headquartered in London and Los Angeles. Motion incorporates GroupM Entertainment’s team and resources, and the full slate of programs it has partnered to develop and produce.
Award-winning content funded by GroupM Entertainment has been distributed into markets around the world through partnerships with over 100 leading producers and more than 20 of the world’s leading distribution companies.

Motion invests its own funds into content deals and partnerships and is therefore a separate but complimentary offering to the substantial amount of branded content work undertaken by GroupM’s agencies on behalf of their clients.

Motion’s global reach, investments and partnerships will help support the editorial ambitions and commercial requirements of producers, networks and platforms, in order to help drive contextually safe, high-quality environments for advertisers.

“With new content companies such as Netflix and Amazon growing rapidly, the competition for premium content is heating up across the globe. WPP is investing in Motion Content Group to strengthen our content creation and distribution capabilities, to help meet evolving viewer needs, and to help advertisers continue to reach consumers in high quality content environments,” said Sir Martin Sorrell, CEO, WPP.

Kelly Clark, GroupM CEO, said, “We have always used our global scale and reach to find innovative approaches that strengthen the media ecosystem for advertisers and media partners alike. Motion is a major commitment by GroupM to expand on these efforts.”

Richard Foster, CEO, Motion Content Group said, “Our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We will achieve this by continuing to invest into the content industry and lead the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”

Special Programming on Three Years of the Modi Government

In the 2014 General Elections, BJP was voted to power with an unprecedented majority and a promise of 'acche din'. To mark the third anniversary of the Modi Government, News18 India is bringing an exclusive series called ‘Narendra Bahubali 3’ which will highlight the various achievements and impact of the many decisions and initiatives undertaken by the BJP government in the last three years.

The programming will consist of special shows & exclusive interactions with key BJP ministers on various policies of the government, a show on ‘36 big decisions taken in 36 months’ and even a show on those near and dear to the PM.

News18 India will telecast a special show on the people whom PM Modi has spoken about in his ‘Mann Ki Baat.’ The channel will also rope in BJP’s top ministers for their popular satirical show ‘Lapete Mein Netaji’.

The programming schedule is as follows:

From 20th May- 28th May on Weekends (17 Half hour shows):

• 2 Episodes of ‘Lapete Mein Netaji’ on 3 years of Modi Govt of 1 hour each
• A special 1-hour show on people featuring in ‘Mann Ki Baat’ by PM Modi
• A special 1-hour show on ‘Modi – The Poet’ based on his newly launched book
• ‘Modi Ka Ashwamed’, a special 1 hour on Modi’s big political wins
• ‘Modi Ka Parivar’, a special 1 Hour on those near & dear to the Prime Minister
• ‘36 Mahine, 36 Phaisle’, a show on 36 decisions in the last 36 months by PM Modi

Catch ‘Narendra Bahubali 3’ everyday till 28th May 2017, only on News18 India

iCubesWire, a leading Digital Marketing Solution and concept provider, recently won the digital marketing mandate for Sanghi Cement, a brand name of Ravi Sanghi Group dealing in cement production and distribution in Western India. As part of the mandate, iCubesWire will drive and deliver the digital marketing requirements of Sanghi Cement. The digital marketing mandate covers social, search and media for Sanghi Cement.

Commenting on the association, Sahil Chopra, CEO & founder, iCubesWire said, “Sanghi Cement is a renowned brand in the cement industry and we are extremely happy to be associated with them. We aim to use our strategic and innovative solutions to enhance its brand connect. We look forward to a healthy partnership with Sanghi Cement.”

iCubesWire will manage social media marketing, digital advertising, search engine optimization and website design for Sanghi Cement, providing big ROI on the brand value.

Shailesh Jha, VP (Sales & Marketing), Sanghi Industries Ltd. says, “We wanted an agency that could provide us with innovative solutions and strategies to effectively reach out to our target audience. iCubesWire’s creative solutions gave us the confidence to have them onboard. iCubesWire has strong insights of the customer database and it’s out of the box approach will help us capture our potential market and yield positive results. We look forward to working with the team.”

According to FICCI Media & Entertainment Industry Report 2017, digital advertising has captured 15% share in the overall advertising revenues with 28% growth rate in 2016. It is projected to grow at a CAGR of 31% to reach Rs 294.5 billion by 2021, contributing 27.3% to the total advertising revenues.

A Fiery, Action-Packed Love Story of Stark Opposites!

They were born to hate ... but destined to love! ZEE TV’s next primetime fiction offering Aisi Deewangi ... Dekhi Nahi Kahin is an action-packed love story of two young passionate souls, the dynamics between whom are more likely to develop into intense hatred rather than love. Based in the hinterlands of Gujarat, the story focuses on Tejaswani and Prem, but the epicenter of all the drama is Dharam Singh Rathod, Prem's father and a dreaded don of yesteryears. Tejaswani and Prem are poles apart in personality and come from diverse family backgrounds. With Tejaswini's father being an honest, upright, martyred cop, nothing between her and Prem could even be faintly similar. It is circumstances that result in them fiercely locking horns. The show starts on 22nd May, airs every Monday to Friday at 7:30 PM, only on ZEE TV.

The 52-year-old retired don Dharam Singh Rathod has a constant fear that his past will come back to haunt him in the present. His son Prem is a spirited, young man with swagger bordering on arrogance, his own set of strong principles and above all, an undying devotion to his much revered, influential father. Tejaswini, having lost her father at a tender age, is a feisty, firebrand who stands up tall and strong for fairplay and justice. She is physically strong and agile, can crumble someone’s confidence with the power of her penetrating eyes.

Tejaswani has grown up hearing stories of her father’s valour and courage. He was in the police department and died to become a martyr fighting evil. She, in a turn of events, finds out that her father was mercilessly killed in a crowded market by none other than Dharam Singh Rathod. What ensues then is a dramatic, action-packed, romance that is tainted with thethirst for revenge.

Veteran Gujarati theatre and film actor Rasik Dave will play the character of Dharam Singh Rathod, who doesn’t instill fear in people but still commands respect! After a series of auditions, debutante Jyoti Sharma has been cast as Tejawani. The handsome Pranav Misshra will be seen making his debut as the hero of the show.

The show is supported by a high-decibel marketing campaign that will bring alive the concept through a thought mnemonic of ‘Deewangi meter’ across mediums – print, radio and outdoor. Digitally, the channel has collaborated with user-generated content website AKKARBAKKAR.COM to showcase 8 real life stories of love against all odds. On radio, RJ’s will engage the listeners with real-life, absolutely fun and uncanny deewangi stories and key markets will see interactive and distinct outdoor hoardings.

Deepak Rajadhyaksha, Deputy Business Head ZEE TV shares, ‘Aisi Deewangi ... Dekhi Nahi Kahin is an action-packed love story – our single-screen mass entertainer on television. It is a rollercoaster of fiery emotions, friction, power-play, love, deceit, manipulation, revenge and much more. It explores love against all odds, love between the most unlikely. The show has all the essential elements of a complete entertainer with universal appeal, cutting across barriers of age, gender or class. We have a robust, innovative 360-degree marketing campaign to ensure optimum buzz around the show in its launch phase. Aisi Deewangi .. Dekhi Nai Kahin replaces our family drama Sanyukt at 7:30PM, a show that was a differentiated concept on television with its lead pair being an elderly couple.’

The show is produced by Dee Jaa Films and Pixx Entertainment. Producer Aastha R. Naad from Dee Jaa Films shares, ‘Aisi Deewangi.. Dekhi Nai Kahin is the first show on Indian television to explore unforeseen aspects of a retired don’s personality, his values, aspirations, fears and insecurities. Our leading lady Tejaswini is truly aspirational and inspiring, constantly standing up for justice. Tejaswini represents the woman of today, who is not purely emotional but has a sense of balance between emotions and righteousness. She thinks from both her right and left brain. Her sense of justice is strong enough to even make her lock horns with her own family members if need be. Each of our show’s characters are strong, well-etched and author-backed with intense drama that will unfold between them at a racy pace. It’s an entertaining love story and has the masala of both film and television amalgamated in to one”.

Will an undeniable spark ignite between Tejaswini and Prem against the backdrop of Dharam Singh Rathod’s underworld history? Will these stark opposites begin to feel for each other? To find out watch Aisi Deewangi.. Dekhi Nai Kahin starting 22nd May, every Monday to Friday at 7:30PM on ZEE TV.

Get ready for an adrenaline filled Great Escape with Kunal Kapoor and Cyrus Sahukar on Fox Life

The all new season of Fox Life’s Great Escape: with Kunal and Cyrus captures an exciting boys trip of the actor duo to the untouched Himalayas

FOX Life, known as the curator of authentic experiences and exceptional journeys, is all set to kick-start a fresh new season of its successful franchisee Great Escape. The second season, Fox Life’s Great Escape with Kunal and Cyrus will see the actor duo and childhood friends embark on a road trip of a lifetime through picturesque Himalayan valleys and lesser known towns and villages. This season promises to be an exciting journey celebrating friendship, pranks, adventure of the unseen, unexpected with buddies Kunal Kapoor and Cyrus Sahukar.

The show will explore the heart of Himalayas, with the boys starting their journey in Dharamshala, travelling all the way to picturesque Kaza in Spiti. They will discover lesser known gems of Himachal Pradesh such as Andretta, Rampur, Rakcham Valley and many more quaint locations on their trip.

On the new season of Fox Life Great Escape, Shruti Takulia, Creative Director, India Productions, FOX Networks Group India said, “Fox Life’s Great Escape with Kunal and Cyrus franchisee beautifully captures the essence of the brand Fox Life; of going places and doing more in life. Keeping this in mind, we are thrilled to be back with an all new season with Kunal Kapoor and Cyrus Sahukar. The longstanding bond between the two will bring in a fresh new element capturing the journey through the uncharted beauty of the Indo-Tibetan highway. We take great pride in our original productions and holding true to our promise of curating journeys and real experiences we are bringing not only new faces but also exciting content for the viewers.”

Fox Life’s Great Escape with Cyrus and Kunal will bring out the candid, never-seen before side of the duo as they set out on this amazing journey to further their friendship, discover new routes and challenge their limits. From cliff jumping to trying their hand at cooking native delicacies to jamming to old classics with local musicians - the show promises to be a thrilling roller-coaster ride.

The show will premiere in June 2017.

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