MediAvataar's News Desk

MediAvataar's News Desk

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If there was any question that we’re living in a golden age of television, 2017 answered it. From dystopian fantasies like Westworld to breakout hits like This Is Us and perennial favorites like Veep, this year’s television shows made us laugh, cry and apprehensively sit at the edge of our couches.

The best of this year’s shows were declared yesterday as the nominations for the biggest and most coveted international television awards were announced. In its 69th year, the Primetime Emmy awards recognizes the best TV series and are touted as the ‘Oscars of Television’. 8000 entries from across the past 12 months were reviewed by the academy and the top contenders across categories emerged with Westworld, This Is Us, Feud: Bette and Joan, Veep, Big Little Lies and several more.

The Star English Entertainment network too has reason to celebrate as the maximum nominations have been bagged by the shows broadcast across its channels. With a staggering 50 Emmy nominations across key categories it goes to prove that Star indeed is home to the most popular and critically acclaimed international shows.

The 69th Primetime Emmy Award ceremony itself will be simulcast LIVE exclusively on Star World, Star World HD and Star World Premiere HD at 5:30 AM on 18th September with a primetime repeat at 8:00 PM. Furthermore, one of the most loved, witty and curious talk show hosts on television – Stephen Colbert of The Late Show with Stephen Colbert fame will host the Emmy Awards this year, certain to make television viewing a delightful and hilarious affair.

Here is the list of shows that air on Star World and Star World Premiere who have received nominations in the key categories announced today:


This is Us


Viola Davis for How To Get Away With Murder
Keri Russell for The Americans
Evan Rachel Wood for Westworld


Sterling K. Brown for This is Us
Anthony Hopkins for Westworld
Matthew Rhys for The Americans
Milo Ventimiglia for This is Us


Big Little Lies
FEUD: Bette And Joan
The Night Of


Nicole Kidman for Big Little Lies
Jessica Lange for FEUD: Bette And Joan
Susan Sarandon for FEUD: Bette And Joan
Reese Witherspoon for Big Little Lies


Riz Ahmed for The Night Of
John Turturro for The Night Of


Modern Family
Silicon Valley


Pamela Adlon for Better Things
Julia Louis-Dreyfus for Veep
Tracee Ellis Ross for Black-ish


Anthony Anderson for Black-ish
Zach Galifianakis for Baskets

Watch the mega event on Zee Cinema on Saturday, 15th July at 8 PM and on &pictures on Sunday, 16th July at 12 noon

Hold your breath and stay glued to your television screens as the biggest celebration of song & dance is here with Main Hoon Michael Mega Event. Just ahead of the theatrical release of action dance film ‘Munna Michael’, &pictures in association with Eros International and Next Gen Films presents a power packed evening of celebration, dance and lots of masti by some of the popular and entertaining artists of India. Watch Tiger Shroff, Nidhhi Agerwal and Nawazuddin Siddiqui in and as judges of a spectacular event ‘Main Hoon Michael’ on 15th July at 8 PM on Zee Cinema and on 16th July at 12 Noon on &pictures.

Amongst the many jaw dropping performances of the evening, Tiger Shroff’s special tribute to Michael Jackson will stand right on top. With an effortless command on his technique, this will definitely go down in history as one of Tiger’s best dance acts ever. And, the bigger surprise will be watching the versatile and talented actor Nawazuddin Siddiqui as a dancer for the first time. From showcasing his moonwalking skills to romantic poses, the otherwise serious actor will be a sheer delight to watch along with the lovely Nidhhi Agerwal. To spruce up the musical fervor, the event will also witness the supremely talented Meet Bros and the melodious Amit Mishra storm the stage. A heartwarming dedication to Jackie Shroff by the talented participants of Sa Re Ga Ma Pa humming Jackie Da’s famous chartbusters will leave the audience craving for more along with a grand act by Dance India Dance contestants.

Main Hoon Michael is conceptualized by &pictures as a tri-city talent hunt to identify the biggest fans of dancing legend Michael Jackson. Nine participants from across cities in India were shortlisted to enthrall the audiences with their performances in this finale that was judged by the cast of Munna Michael.

Don’t forget to tune-in to ‘Main Hoon Michael’ on Zee Cinema on Saturday, 15th July at 8 PM and on &pictures on Sunday, 16th July at 12 noon

Friday, 14 July 2017 00:00

The cannibalization of organic search

We all thought Google had injured paid search as we know it.

The company rolled out significant changes to its desktop Search Engine Results Page (SERP) layout last year. Essentially, it removed the sidebar of paid search results to the right of the page, leaving paid search with up to four ads at the top and three new added ads at the bottom of the page, leaving organic search sandwiched in the middle.

The sidebar change caused much panic among search marketers, who anticipated an increase in costs due to the reduced inventory, but some months in, there seems to have been minimal impact in cost. However, there is a casualty: paid search’s overlooked counterpart, Organic Search (SEO). Now pushed further down the page, reduced and generally maligned, it’s caught between two big paid search slices.

The SERP changes were followed by the arrival of extended text ads, arguably the most significant change in many years, which gave advertisers double the characters available. It was designed for mobile experience and the name of the game is now making sure you are taking better advantage of the longer ads than your competitors. This often means knowing when not to use them, but generally speaking, more text should equal more information to searchers, more pertinent responders and thus better Click Through Rates (CTRs) and conversions.

The quest to improve paid search has diminished the real estate for organic search results. And there is a less noticeable consequence: as traffic through free Organic Search decreases and is replaced by traffic through paid ads, there is actually a decrease in the incremental impact of Paid Search.

What do I mean by this? Paid Search incrementally is the proportion of visits to a site, coming through the paid search channel, which disappears if the search ad doesn’t run. Incrementality excludes visits coming from alternative channels. A large factor in incrementality is the likelihood of getting to a site in the absence of a paid ad.

Every action that Google takes to expand Paid moves traffic away from Organic. This is a zero sum game for visits: the same number of people are making searches, arriving at the SERP, but are ever more likely to click a paid ad. Marketers are paying for a proportion of clicks that would have come anyway via organic. Paid Search is cannibalizing clicks from Organic Search.

This cannibalization has always been happening, but it is a growing and becoming a bigger problem for the advertiser. Google has addressed this by suggesting the cannibalization is small. It calculates that only 8 percent of paid ads have an associated organic ad on same page, but that still doesn’t address a number of key issues.

Firstly, the scope for direct cannibalization may be smaller across all paid ads but it will be larger for the bigger brands that have a strong organic ranking. Secondly, it does not take into account indirect cannibalization. Paid search is usurping more traffic from Organic on the whole.

At the individual advertiser and SERP level, one brand’s PPC ad is stealing clicks from another brand’s Organic ad, whose own PPC ad is stealing from yet another’s SEO. There are winners and losers, but indirect cannibalization is difficult to quantify. One thing for sure is Paid is improving at the cost to Organic and delivers “less bang for your buck.”

Search can be a zero-sum game. The silent decline of SEO is matched by an increase of Search Engine Marketing. It’s generating a revenue boost for Google, but at the expense of everyone else. The more paid search, the more advertisers will pay for what was once free.

Source:Gain Theory

Chattopadhyay will now take on the role of Chairman and CCO, Soho Square, shaping its culture and reputation, and leading it through its next phase of growth in India.

Part of Ogilvy since 1993, Sumanto has helped build brands like Dove, Pond’s and Star Plus, successfully relaunched UTI Bank as Axis Bank and helped launch brands like Pro Kabaddi, Maharashtra Tourism and The Economist in India. This, while also contributing to the growth of the Mumbai, Kolkata and Colombo offices of Ogilvy.

Sumanto has won international and national advertising awards year after year at Cannes, the Clios, the One Show, the London Festival, the Abbies and Kyoorius. In 2017, his campaigns for Star Plus swept the Kyoorius Awards. In 2016, he won AME awards for his Diu Tourism campaign. In 2015, he won a Cannes Health Lion for the filaria eradication campaign he developed for the Government of India. In 2014, his Twitter-based initiative CleftToSmile for Operation Smile India won a Gold and Silver at Cannes and picked up the highest award at Kyoorius. In 2012, his work on iFOLD was recognised at Cannes. And in 2010, his campaign for The Economist won a Cannes Lion and other international awards. While his work is consistently recognised, Sumanto has also received many personal accolades. In the course of his career, he has been named Creative Professional of the Year at the Asian Brand Congress, and been ranked amongst the top 10 advertising creative professionals in Asia by Media Magazine and by Campaign Brief Asia.

Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia: Sumanto is one of our most talented, seasoned creative resources with rich experience across categories. More importantly, he is a fantastic creative leader and, over the years, I’ve seen some great talent emerge under his leadership. Soho Square has picked up tremendous momentum. Sumanto will help build on its success and propel it forward.

Over the last decade, Soho Square has grown, in size and stature, to be ranked among the best agencies in India.

Part of WPP in India, Soho Square has been consciously built as an independent agency with its own unique culture. The agency now has offices in Mumbai, Delhi, Bangalore and Kolkata; and its stellar client list includes Tata Motors, Himalaya Herbals, Bisleri, Yes Bank, Cipla, Franklin Templeton, Piaggio, Lava and Voltas, amongst others. Soho Square was also the lead agency for the BJP’s 2014 National Election Campaign.


Morphy Richards, a premium kitchen and home appliances brand, today announced the appointment of J Walter Thompson as their creative agency. The agency will lead the development of all the brand campaigns for Morphy Richards in India. The account will be handled out of the agency’s Mumbai office.

In addition, JWT design has also bagged the brand identity and packaging mandate for the brand.

Commenting on the association, Anant Bajaj, Joint Managing Director, Bajaj Electricals Ltd. said, “We're delighted to have appointed J Walter Thompson as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but JWT’s work stood out from the first moment itself. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the JWT team.”

Commenting on the win, Rajesh Gangwani, Managing Partner, J Walter Thompson Mumbai said, “We are elated to win the business. Our strategic recommendation and creative approaches presented won us the mandate. The awe-inspiring range of Morphy Richards products backed by the marketing muscle of Bajaj Electricals gives it a unique advantage in the category. We look forward to the partnership and to create some memorable work on the brand that builds equity and delivers growth.”

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