MediAvataar's News Desk

MediAvataar's News Desk

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PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization, has announced 6 new Award categories for the 14th edition of its annual awards property.

Keeping in mind, the Indian landscape of creativity the theme of this year’s PromaxBDA Conference India 2017, is titled ‘Local Brain’

The Keynote Speaker, Mr. Bingo, is a prominent international artist and an illustrator. He is most well known for his Mr Bingo’s Hate Mail postcard project.

Indian television industry’s biggest event of the year, PromaxBDA will host the Boot camp and Conference (17th and 18th of May in Mumbai) with an amazing line-up of internationally acclaimed speakers, jury for the awards and partners supporting the event.

Ashish Golwalkar, ‎SVP, Sr. Creative Director Content, Sony Entertainment Television said, “It is an honor to associate with the prestigious PromaxBDA India, where great ideas are shared across the broadcast media spectrum. The introduction of new categories has opened up the scope for new and interesting ideas to be recognized, while the theme will bring more innovative concepts to light. I look forward to the 2-day event in May.”

Deepak Rajadhyaksha, Dy. Business Head of Zee India said, “We are glad to associate with PromaxBDA India once again and bring young Indian talents to the fore via their awards property, which now carries 6 new categories. It is great to know that new innovations are expected in the broadcast media industry with the vast talent pool that thrives in the space. The awards and conference in India is a landmark event for the sector, and we hope that this edition provides new insights on the evolution of broadcast media.”

Rajika Mittra, India Country Head and Director for Strategic Partnerships, PromaxBDA, said, “We are excited to announce 6 new award categories, a group of well-balanced international speakers and an exciting new theme of this edition. Our endeavor is to ensure an enriching experience for our attendees, which will highlight new trends, fresh ideas and creative opportunities within the ever-evolving broadcast media industry. We do hope people attending this year will take back huge learning’s from the new concepts presented at the boot camps and conference that we strive to bring year on year.

Established Army Veteran Major Gaurav Arya has joined Republic as Advisor Defense and Strategy. In this role, Major Arya will offer national security and political analysis.

Major (Retired) Gaurav Arya served with the Kumaon Regiment of the Indian Army. He focuses on the Indian Defence Forces, national security, Pakistan, Kashmir, radical Islam and terrorism and is a passionate advocate of the soldier’s point of view; and is often seen aggressively advocating this view on various TV discussions.

“Major Gaurav Arya is a true soldier and an old friend and I welcome him to Republic TV. It is our time to shape a new media and I am looking forward to doing it together.” said Arnab Goswami, Founder of Republic TV.

Major Arya has appeared with Arnab previously on his shows as a strong voice on internal security and defence related issues. This partnership will prove valuable from an editorial point of view and is certain to make an impact on the Indian audience.

All eyes were on the Shah Rukh Khan and Amitabh Bachchan session at the India Today Conclave 2017 where the superstars were to talk about living as legends and the lessons they learnt. The conversation promised to be a highlight for the second day of the event. Unfortunately, Bachchan could not attend because AishwaryaRai Bachchan's father Krishnaraj Rai passed away earlier in the day.

Shah Rukh Khan rose to the occasion with an enthralling speech and entertained the audiences, by donning the hat of the Dear Zindagi doctor to answer the questions posed to him by the three India Today moderators, Koel Puri Rinchet, Padmaja Joshi and Avantika Singh.

Talking about success and the fame it brings, Khan said: "The spotlight can be a frightfully lonely place. But accepting the beauty and the gift that comes from being in the spotlight is the only way to go." He joked, "When people start throwing themselves at you, just make sure you always smell good, brush your teeth, have soft hair. I have a lot of ladies who like to smell me and grab me, so now I have lady bodyguards."

The madness of social media has brought in another facet of being in the spotlight, the actor pointed out, adding that it was surprising how little of what people said on social media matters. "If I were to say 'shut up' to someone on social media, I'd get a much louder shut up in my face," he said. Instead, his advice to those who want to say 'shut up' is to be gracious, be decent, bow down a little and then say the golden words. "Speak your mind to yourself in front of the bathroom mirror, or say them out loud in a padded room where your voice doesn't leave the room," he added sardonically.

Recalling the first time he was offered the opportunity to shoot with Bachchan for a cover of a glossy magazine, Khan said he asked the veteran actor how he spent his free time believing he'd get an inspirational answer. "Instead, he said 'There are a lot of rats in my garden, so I run after them and try to catch them.' I started wishing I had some rats or even cockroaches in my garden," exclaimed Khan.

"Being legendary isn't really about your actions," he said.

India’s foremost industrialist, Mukesh Ambani, Chairman of Reliance Industries pitched for an addition to the to-do list of the Modi government. After Make in India, Digital India, Ambani made a fervent pitch for ‘Keep in India.’

A trailblazer for all things digital, Ambani spelt out a vision for how technology can provide solutions to the most challenging problems that India is facing –from education, financial inclusion, healthcare to job creation and entrepreneurship. And warned on the need to protect Indian data as India emerges as one of the leaders in steering the fourth industrial revolution.

“As we enter the digital age, we must remember data and information is power. If the benefits of the Indian technology revolution are to be fully captured –we need to ensure that data remains in India…like Digital India, Make in India, we need Keep in India initiative to ensure data remains within India.”

As Ambani echoed his optimism and hope from the Indian leadership, he also went on to add: “We cannot be arrogant about technology, it has to always serve the common man and we have to learn from the common man.”

Apart from connecting 99 per cent Indians digitally, Ambani will be focusing on the education sector, along with his wife Nita Ambani in 2017.

In his wish list for PM Modi, Ambani said that the challenge now for India is execution.
“…We are blessed to have a leader who understands the people, the world and the power of technology…I am sure with good execution we will surpass the expectations of the young”

Big Ideas:

--India’s lack of existing physical, digital infrastructure is a boon. It takes away the burden of replacing or upgrading existing technology.

--The most challenging problems facing humanity in India will be solved using technology

--When you focus on your goals you overcome obstacles

--India could be a leader in the fourth industrial revolution. Time is now to seize the opportunity to make India a prosperous nation.

--Denial of opportunity is real impoverishment. We should not allow any Indian to suffer from that poverty

While technology is eliminating jobs, it is also creating them. But filling these new roles is the next talent challenge.

Much has been made of the potential of recent leaps in technology to automate many jobs out of existence. From taxi drivers to accountants, some studies suggest that as many as half of existing jobs could be automated. Routine work is clearly disappearing, but the fears of mass unemployment at the hands of machines could be overblown. For example, research by the McKinsey Global Institute suggests that around 20 percent of occupations could see around 70 percent of their activities automated, meaning a slightly less worrying future, where automation is more likely to take the form of augmentation.

But this doesn’t mean technology and talent development should be approached with any less urgency. While technology is creating jobs as well as destroying them, there is often a disconnect between the skills needed and the skills that employees and graduates currently have. It’s a massive challenge for our educational systems currently based on the factory model, turning out young adults who are equipped for routine jobs that are fast disappearing. And the workplace is taking on different forms, evidenced in new models of employment, such as contingent and project-based work. In Europe and the United States, as much as 30 percent of the population earns all or part of their income as free agents in the gig economy, offering their skills to multiple employers through collaborative computer-based platforms.

As we observe in this year’s Global Talent Competitiveness Index report, countries that lead the way in talent competitiveness have taken a multipronged approach to dealing with recent advances in technology and fostering the talent necessary to leverage it.

The winners

The index, which measures the extent to which countries attract, grow and retain talent and how they translate their efforts into output, puts Switzerland on top, followed by Singapore and the United Kingdom. While Switzerland excels at offering an ideal economic environment and retaining domestically-developed talent, Singapore leads the way in attracting and enabling its global talent pool.

Singapore is a particularly relevant case study in this year’s report because it takes an ecosystem approach to talent development in the face of technological change. Its regular “learning journeys”, organised by the Ministry of Manpower, along with relevant agencies such as the Workforce Development Agency and the Infocomm Development Agency, aim to enlighten small businesses to new possibilities in automation to enhance productivity and reduce dependence on foreign labour. One of its most recent journeys introduced smart technologies in the cleaning and services sector such as robotic floor cleaners and droids that can fold napkins to speed up the work of hotel staff. The learning journeys are only the beginning. They are accompanied by various government grants and incentive schemes, such as the Lean Enterprise Development Scheme, a cross-agency taskforce that makes resources and funding available to local small companies looking to augment their workers with technology.

Another box Singapore ticks in the GTCI is in education. Its recent PISA scores – which put Singaporean children three years ahead of their American peers in mathematics – reflect Singapore’s forward-looking education system. Singaporean children don’t start primary school until age 6, spending their early years in play-based kindergartens. At school, the curriculum encourages students to ask questions about things they see around them and to maintain that curiosity, which aids lifelong learning. The school system also offers coding classes at a very early age, adopts many digital delivery channels and gives teachers 100 hours a year for training.

The importance of ecosystems, which runs consistently throughout our report, cannot be underestimated. The standouts of the GTCI use public-private partnerships to surmount and exploit the challenges of building the new economy.

Urban advantage

For the first time, this year’s report also includes an index on cities (Global City Talent Competitiveness Index), because talented individuals tend to focus less on which country to go to and more on which city to live in. Cities are therefore, increasingly engaging in their own means to attract, retain and develop talent, making them a crucial part of talent competitiveness. Following a similar methodology to the GTCI ranking, the GCTCI ranking tells us that the leaders, Copenhagen, Zurich and Helsinki, in addition to being consistently high performers in quality-of-life indicators, have strong physical and information infrastructure and strong international links.

Another interesting finding is that despite the presence of the big metropolises, such as Paris and Los Angeles in the leading group, the average population of the top 10 cities is around 400,000, demonstrating that the trend of highly educated individuals gravitating to large cities is changing.

As talented individuals can increasingly operate from anywhere, physical and technical connectivity and quality of life are competitive advantages for smaller cities. The importance of clusters cannot be underestimated. Ireland’s ICT clusters are a distinct advantage; so is Eindhoven, which is home to Philips.

Moving up the value curve

One consistent finding we see across every annual edition of the report is that the top positions of the GTCI continue to be filled by high-income countries. Those able to deploy capital in innovation, entrepreneurship and collaboration lead the index. Countries that continue to rely on labour-intensive industries at the expense of high-value industries and talent will struggle to move up the index. The BRICS countries are not getting stronger with scores declining all round this year, shown first in Brazil (81st). China (54th) puts in a good showing in formal education, but lets itself down in attraction. India (92nd out of 118) too is not able to retain, let alone attract, talent.

The rise of technology brings new challenges to emerging markets as rich countries become more self-sufficient with robots and automation. Adidas is about to do something unheard of in the clothing and shoes business for some time: bring shoe production back to Germany. With advances in robotics, it can make a pair of trainers in five hours, much less than the seven weeks it currently takes in its Asian supply chain.

As advanced economies struggle to cope with immigration, the ability to “reshore” jobs is a blessing for policymakers, as shown by some announcements made by President-Elect Donald Trump in the U.S. With resources and financing channelled to innovation in developed economies, emerging countries may lose their main source of competitive advantage, namely cheap labour for outsourcing. Even China is waking up to robotics and is set to lose more jobs to automation than to competition from cheaper countries. But not all manufacturing jobs will head back home to developed economies. Policymakers here, as in the developed world, also need to think beyond automation as labour advantage gives way to digital advantage. Digital tools enable people anywhere to participate in global trade, which is carried less by ship and more by the internet. Both for cities and nations, connectivity will be crucial, along with a workforce educated to suit the new economy, facilitated by government, business and educational institutions.


Written by Paul Evans, Academic Director of the INSEAD Global Talent Competitiveness Index, Emeritus Professor of Organisational Behaviour and the Shell Chair of Human Resources and Organisational Development Emeritus at INSEAD.


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