MediAvataar's News Desk

MediAvataar's News Desk

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Friday, 15 September 2017 00:00

Dilli Aaj Tak hosts Health Summit 2017

No.1 Delhi focussed news channel brings the biggest health experts and medical practitioners together

The Day long summit by Dilli Aaj Tak aims to strengthen the health system and to address the rising health concerns rising from various challenges.

The day long summit will bring together a range of health experts and medical practitioners to debate the opportunities and challenges relating to the improvement of health system infrastructure in India.

The health summit will witness a line-up of speakers including prominent personalities from the health ministry - Satyendra Jain, Health Minister, Delhi; Anupriya Patel, MoS, Health & Family; Dr. Ashok Seth, Chairman, Fortis Escorts Heart Institute; Dr Ravi Malik, General Physician; Ira Trivedi Yoga Expert; Dr Sanjay Chug, Psychiatrist; Dr. Sameer Malhotra, Psychiatrist; Dr. Sandeep Vohra, Psychiatrist; Dr Priyanka, Kudos Ayurveda; Dr. Abha Mazumdar, IVF Specialist; Dr. Ajit Saxena, Urologist in Indraprastha Apollo Hospitals; Dr. Archana Dhawan Bajaj, Director, Nurture Clinics Pvt. Ltd; Dr. Anoop Misra, President, National Diabetes Obesity & Cholesterol Foundation; Dr. Surender Kumar, Department of Endocrinology, Sir Ganga Ram Hospital; Shikha Sharma, Nutritionist; Ishi Khosla, Nutritionist; Dr. Naresh Trehan, Chairman and Managing Director, Medanta – The Medicity; Dr. Rajesh Kumar Jain, Sr. Consultant, Surgical Oncology; Dr. Shruti Bhatia, Sr. Consultant, Gynae Onco Surgery; Dr. Harpreet Singh, MD Radiation, Oncology; Dr. J.B Sharma, MD DM (Medical Oncology).

The summit will end with a session by special guest Mr. Jagat Prakash Nadda, Health Minister who will address and speak on measures taken by the government to improve the medical facilities. He will be elaborating on the session ‘Swasthaya Aur Sarkar’

Don’t forget to catch the telecast all through the day only on Dilli Aaj Tak

The most creative and disruptive solutions for Digital Marketing were brought on stage at the world trade fair dmexco in Cologne today. 16 finalists, chosen by the international expert jury, competed against each other in becoming the “Digital Marketing 2017 Innovator of the Year”. One could almost feel the heat of the competition when listening to these entrepreneurs pitching their revolutionary ideas.

The following 16 Digital Marketing Heroes selected by the jury, were competing for the trophies: (in alphabetical order): Advertima (Switzerland), AudEERING GmbH (Germany), Beaconsmind & OSRAM (Switzerland), Cognitive Operational Systems Inc. (USA), Conichiwa (Germany), GES (Switzerland), IDA Indoor Advertising GmbH (Germany), Idezo GmbH (Switzerland), INS Insider Navigation Systems GmbH (Austria), Key Infuser (France), Kontakt.io (Poland), Mimesis Technology (Poland), PlayPass (Belgium), Sendrato BV (Netherlands), SEP Solutions/Onni Care (Finland), TOTEAT (Chile).

Who were ultimately the top five digital marketing innovators that went home with a trophy? And what are their mind-blowing solutions? See below:

1st place: “Innovator of The Year”

audEERING emotional and social AI technology by audEERING GmbH (www.audeering.com)
audEERING is a contributor of intelligent audio analysis and speech emotion recognition technology and one of the most relevant providers of next-generation artificial intelligence based on affective computing. audEERING’s Audio Intelligence technology analyzes audio signals to automatically detect emotions, personal information, environmental sounds and many more aspects to enable emotional artificial intelligence.

2nd place: Omnichannel solution by conichiwa (www.conichiwa.com)

conichiwa creates individual and user-centric solutions to connect online with offline interactions. Their goal is to develop solutions that meet the real needs and challenges of each user by providing a channel to communicate set preferences. With this innovation, the customer interaction will take a new turn to sending only relevant and personalised content to the right person, at the right time, at the right location and via the right medium.

3rd place: Sendrato by Sendrato BV (www.sendrato.com)

Sendrato’s technologies supply their clients with in¬sights in movements, social information and in¬terests of people visiting large-scale events. The technology is prov¬en to process real time location, access and payment data of 250,000 visitors and enable the clients to make it interesting for the individual visitors by providing navigation and social features as well as entertainment. They have deployed smart wristbands and/or person¬al event assistants at Tomorrowland, Oktoberfest Brisbane in Australia and large-scale confer¬ences (e.g. Avanade).

4th place: Poken by GES (www.poken.com)

Poken is a cloud-based event management platform, that creates richer engagement. A seamless ecosystem of tools and technology for event pro¬fessionals, Poken enables event marketers to create interactive and exciting events, while providing a one stop system for managing each stage in the planning and delivery process. Equipped with a digital platform, mobile apps and NFC+ products, Poken brings together the digital and physical event spaces to drive engagement, centralize management and gain better insight through real data.

5th place: KiOne by Key Infuser (www.keyinfuser.com)

Key Infuser offers stores and brands a powerful marketing tool for delivering live demonstrations, providing interactivity and generating customer’s interest. KiOne is a unique robot dedicat¬ed to Digital Transformation that navigates through smartphone’s applications and interacts with IoT connected devices, creating intimacy and desire for the digital experience. The interactions are stored in Cloud, enabling the stores and brands to develop their user adoption of digital experiences.

Frank Schneider and Christian Muche, initiators of dmexco, state “We have started this exciting initiative with the Innovation World Cup Series and are really thrilled about the bandwidth of solutions who are showing the future pathway of how IoT is changing the digital marketing landscape. We celebrate the innovation and entrepreneurship of those helping shape the future of the Internet of Things and are proud to contribute a small part to the success of our 16 Digital Marketing Heroes and their breakthrough solutions.”

Thursday, 14 September 2017 00:00

Lisbon Ad Festival announces shortlist

The Lisbon International Advertising Festival has the pleasure to announce that the shortlist for the 2017 edition has already been released.

The esteemed professionals of the Grand Jury Panel have been evaluating the work submitted to the Lisbon Ad Festival from all over the globe for approximately a month - from August 14th to September 10th - thus completing the first step of the judging process by creating a shortlist.

The Grand Jury panel is also responsible for selecting the "Local Lisbons", regional award winners that recognize the best work done in 9 different world regions.

The next and final round of the voting process will be done by the renowned professionals of the Executive Jury in Lisbon, during the 18th and 19th of September.

The winners of the second edition of the Lisbon International Advertising Festival will be announced on the 21st of September during the Award Ceremony at Microsoft Portugal's HQ, in Lisbon.

The results will also be published online on the festival's website and social media networks.

Preceding the Award Ceremony there will be three discussing panels composed by the members of the Executive Jury, and also an exclusive conference presided by the French adman, and President of the Executive Jury, Jacques Séguéla.

Thursday, 14 September 2017 00:00

Top 50 Most Valuable Indian Brands 2017

Turnaround for India’s top brands as they grow their value 21% in one year

HDFC Bank retains its No.1 position in the BrandZ™ India Top 50, doubling its brand value since 2014 with a sustained focus on improving access to services

Auto sector grows 23% by successfully meeting consumers’ diverse, changing aspirations and budgets

India’s most valuable brands have increased their brand value by 21% to US$109.3 billion in the last year, according to the BrandZ™ Top 50 Most Valuable Indian Brands 2017 announced today by WPP and Kantar Millward Brown. This compares with a 2% decline in 2016, and is well ahead of the 8% value increase of the BrandZ Top 100 Most Valuable Global Brands 2017.

The BrandZ ranking and report highlights the success that many Indian companies have had in 2017 with managing their most important intangible asset: their brand. For many that has been driven by a rapid response to rising consumer optimism, and evolving to meet people’s needs as their financial circumstances, preferences and expectations change.

HDFC Bank (24%) is India’s most valuable brand for the fourth year running, almost doubling its brand value since the ranking started in 2014 from $9.4bn to $18.0bn. It has a strong purpose – to improve lives by bringing world class financial services to all sections of India – and demonstrates it through increased access to banking in rural areas, an expanded digital presence and leveraging the latest technology to simplify its offering for customers. BrandZ data shows that consumers perceive the bank as increasingly innovative.

David Roth, CEO EMEA and Asia, The Store WPP, says: “Indian consumers seek authenticity and value for money, and the meaning of those things is being constantly redefined. As consumers become wealthier, they look beyond price to factors like extra features, innovation and a personalised experience. As reflected in this year’s ranking the most agile Indian brands have recognised the complexity in the market, and achieved just the right balance between aspirational and affordable.”

The automobile category, which also includes tyres, lubricants and motor fuels, grew 23% in value. Brands responded to the changing market with new models that combined smart pricing and functionality with style and power. Royal Enfield, Maruti Suzuki and TVS were among the Top 10 overall fastest risers. Royal Enfield (no.40, 59%) engaged with biker groups on social media, and marketed a range of accessories. Maruti Suzuki (no.7, 56%) extended the brand beyond its traditional appeal to the value segment of the market, while introducing new showrooms called NEXA to reach premium customers.

The India Top 50 have faced successive disruptions in the last year, some global, some created by fast-growing competitors and others strategically imposed by the government – including demonetization.

The FMCG category, which includes alcohol, food and dairy, personal care and soft drinks, was significantly affected by these challenges but still managed to grow 6% in total value. Some brands achieved impressive value increases by accurately understanding and responding to Indian sensibilities. Noodle brand Maggi (no.32; 66%), the overall second-fastest riser, aligned itself with the trend for nostalgia. This helped it bounce back after a difficult couple of years; its rapid regrowth demonstrating how a strong brand can help a company weather a crisis and recover faster, although it is still some way below its peak brand value of $1.1bn in 2014. Health food brand Saffola (no.36; 24%), meanwhile, introduced oats in new localised flavours and expanded its range of oils into a new super premium sub-segment.

The financial services category increased its value by 26%. The fastest rising banks were Punjab National Bank (no.39; 43%), which is highly customer-focused and more agile than some of its competitors, and Kotak Mahindra Bank (no.6; 36%), which has innovated in areas including digital banking. Both of these brands still have significant catching up to do, however, if they are to reach the top of the leader board.

Other trends highlighted in this year’s BrandZ Top 50 Most Valuable Indian Brands include:

· There are seven newcomers to the ranking. Telecom provider Jio ranks at no.11 only months after its launch, having disrupted its category with free-data promotions. The others are newly listed retailer D-Mart (no.24), appliance brand Whirlpool (no.45), insurance brand Bajaj Allianz (no.49), Canara Bank (no.50) and entertainment brands Sun Direct (no.27) and Dish TV (no.47)

· The long-term growth curve of the Top 50 is positive, with the total brand value of the ranking up 57% since the study was first carried out in 2014, when it amounted to $69.6bn

· India experienced a resurgence in national pride, while also embracing globalization. This manifested in a desire for products and brands that best reflect Indian heritage, sensibilities and tastes, which benefited local brands and put pressure on multinationals to follow suit. Colgate (no 28; 2%) launched a toothpaste with Ayurvedic properties to meet this demand

· The top riser is insurance brand ICICI Prudential (no.35; 89%). It benefited from the ‘halo effect’ of other brands’ successful responses to rising consumer affluence, which led to an increase in sales of assets such as cars that need insurance protection

Vishikh Talwar, Managing Director, Kantar Millward Brown, South Asia, says: “There are now ‘multiple Indias’. Consumers continue to love the brands they’ve loved for generations, while equally embracing the brands of the future. Brands must be completely in rhythm with the pulse of the market. Those that can accurately interpret Indian sensibilities, while ensuring smart pricing, are likely to be most successful. This is easier for local brands, but people will relate just as positively to a global brand if it uses insight to understand and meet their needs, and communicate in a way that builds trust.”

For the first time, this year’s BrandZ Top 50 Most Valuable Indian Brands 2017 study incorporates new research from Y&R’s BAV Group into what it takes to build powerful nation brands. According to the 2017 Best Countries report, India stands out for its history, cultural influence, distinction and reputation for entrepreneurship; especially among the world’s business decision-makers. Because there is a strong relationship between how people perceive a country and how they view the brands associated with it, India’s reputation has a significant impact on the global power of its brands.

Starting today, topics, trends and strategies for successful digital transformation are on display at dmexco 2017 in Cologne. With a record-breaking 1,100 exhibitors from around the world in six fully booked halls for the first time and over 570 top international speakers, dmexco is bringing together the global digital economy in a single location. According to the conference slogan "Lightening the Age of Transformation", the possibilities for transforming marketing, brands and entire companies will be discussed and the full spectrum of digital business will be made visible.

Digital transformation has been a top priority in the global economy for many years now – with varying effects and levels of success for individual markets, industries, companies and consumers. Starting today, dmexco 2017 is at the epicenter of the digital transformation. As one of the leading events of the global digital economy, dmexco will for two days be presenting the trends and topics that will define the marketing, media and communication industry in the years to come. At this important show for digital innovations, insights and solutions, 1,100 exhibitors and over 570 top speakers will be providing impetus and giving rise to new ideas, while fostering creativity and innovations to enable successful business at dmexco. The online marketers group OVK of the digital economy association BVDW has revealed the full potential of digital business in its new OVK report, which was presented for the first time at dmexco. According to current forecasts, the market for digital display advertising in Germany will have grown by 7 per cent compared to the previous year. The total anticipated advertising revenue will amount to 1.91 billion euros. The new OVK online report is now available at www.bvdw.org and www.ovk.de.

Exposition: the meeting point for global brands and agencies

Even after opening a new sixth hall for the first time, dmexco is once again fully booked – this time covering a total area of 100,000 square meters with a record-breaking 1,100 exhibitors. All the leading companies in the global digital economy are on board. These include Accenture, Adobe, Axel Springer, Bertelsmann, Deloitte, eBay, Facebook, Google, Gruner & Jahr, IBM, Microsoft, Oath, Otto Group, PayPal, RTL Group, Salesforce, SAP, SevenOne Media, Sky, Spotify, Twitter, United Internet Media and Yandex among others. For the first time in a hall of their own, 150 newcomers from the worlds of marketing, media and technology will have the opportunity to engage directly with investors, potential partners and new customers. The Start-up Village has also been expanded and is providing a platform for around 150 founders to present their business ideas and make pitches for a 20,000 euro award as part of the "dmexco and Procter&Gamble Start-up Hatch". As the winners of today's semifinals, Baqend, Insider Navigation, opinary, and StoryTEQ will compete against one another tomorrow as part of the grand Hatch finale (14 Sept. at 11:15 a.m. in the Debate Hall). At the expo special "World of Experience", first movers of the connected world will be presenting their innovations at the cutting edge of megatrends like the Internet of Things, Artificial Intelligence, Virtual and Augmented Reality, as well as the numerous facets of smart homes. dmexco is bringing the crème de la crème of the international agency scene together at the Agency Hot Spot in Hall 6 including DentsuAegis, IPG Mediabrands, Omnicom, Pilot, Plan.net, Plista and Publicis among others. Together with their special service providers, these top agencies represent media budgets worth billions of dollars.

Conference: concentrated expertise and big names

Like dmexco itself, the diversity of speakers and topics presented on the 18 dmexco conference stages has grown exponentially. In 2017 visitors will be presented with more expertise and big names than ever before, spread across the 250-hour conference schedule. Key decision-makers and strategists from the entire digital value chain are providing a unique overview of the current trends in the digital (marketing) transformation – all according to the conference slogan "Lightening the Age of Transformation". The conference highlights of the first dmexco day include the presentation of Sheryl Sandberg (Facebook), Bob Lord (IBM), Sir Martin Sorrell (WPP), Jack Dorsey (Twitter), Margit Wennmachers (Andreessen Horowitz), Julia Jäkel (Gruner & Jahr), Bob Greenberg (R/GA) and Rachel Levin (influencer) among others. dmexco 2017 is placing special emphasis on the topics of female leadership and gender equality together with strong partners including The Female Quotient, Refinery29 and the Women Speaker Foundation. With its "29 Global Trailblazers", dmexco is presenting 29 women managers from the fields of marketing, media and technology, many of whom will also be involved in dmexco's "29Women-Talk" today and "Women's Leadership Table" tomorrow. The list of "29 Global Trailblazers" is now available at https://dmexco.com/gender_equality/. With even more top brands, insights and case studies, the dmexco Motion Hall is providing key insight into the world of digital video in its second round as an international forum for video and moving image screenings.

Christian Muche and Frank Schneider, both of dmexco: "With its dynamic growth, dmexco's success story is a reflection of the transformation that the global digital economy is currently going through. And our industry has a pioneering role in the digital transformation. Despite the rapid development and the growing number of digital communication possibilities, the business world in particular relies on meetings in person, an exchange of ideas and face-to-face business transactions. dmexco provides an ideal and renowned platform for precisely this purpose – both locally and internationally! dmexco's relevance as a business platform is clearly reflected by the fact that the number of exhibitors has once again grown in 2017. With this in mind, we are looking very forward to the second day of dmexco tomorrow!"

Page 7 of 525

Powered By MAXIMESS

We use cookies to improve our website. By continuing to use this website, you are giving consent to cookies being used. More details…