MediAvataar's News Desk

MediAvataar's News Desk

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There are a lot of unexplainable questions around us, right from a possible covert undersea UFO base hidden off the California Coast to a new theory on time travel.

HISTORY TV18 takes you to scrutinize the biggest mysteries of America, with ‘Breaking Mysterious’ airing 23rd November, 2018 at 10 PM.

Radio host Jimmy Church (Fade to Black, Coast to Coast AM) and a dedicated group of truth-seekers are hitting the road to investigate the biggest mysteries, controversies, and conspiracies of our strange world including: Is it possible that a popular virtual smartphone game might actually be part of a CIA operation? Did the U.S. government create an army of mind-controlled assassins?

That’s not all. They will also take a look into a possible plot to assassinate President John Kennedy just weeks before the tragic events in Dallas, a search for lost Confederate gold, a new Bigfoot hotspot where you least expect it, a new theory on time travel and missing nuclear weapons right in America.

The finite series across six episodes will uncover some of the biggest mysteries haunting mankind. They seek disclosure, answers and the truth in this adventurous series.

Understand the unexplained with “Breaking Mysterious” only on HISTORY TV18 on 23rd November, 2018.

India Inc’s brightest, biggest and bravest entrepreneurs were honoured at the Forbes India Leadership Awards held in Mumbai recently

- Business legend Azim Premji was honoured with the ‘Lifetime Achievement’ award

The Forbes India Leadership Awards, India's most prestigious business awards, with an emphasis on excellence, innovation and transformational leadership, honoured some of India Inc’s biggest and brightest personalities at a high-profile ceremony in Mumbai on Thursday.

The awards, across nine categories, acknowledged the outstanding contribution of CEOs, entrepreneurs and business leaders who have built enterprises that have had a deep and enduring impact on the wider Indian society. The nominees and winners represented diverse backgrounds: startups and mid-sized firms to the more mature organisations operating at a global scale.

“The winners of the Forbes India Leadership Awards have found a balanced path to guide their organisations to success year after year. They command authority, as well as respect, and yet believe in flat organisational structures, decentralised decision-making and empowered teams. Change is something they embrace gracefully. The Forbes India Leadership Awards strives to recognise these changemakers and nation builders,” said Brian Carvalho, Editor, Forbes India.

The achievements of this year’s winners assume significance since they braved challenging economic conditions over the past year, to steer their organisations towards operational excellence.

Here are the winners of the Forbes India Leadership Awards 2018:

Outstanding Startup

R Narayan – Power2SME

GenNext Entrepreneur

Adar Cyrus Poonawalla – Serum Institute of India

Entrepreneur with Social Impact

Gayathri Vasudevan – LabourNet

Conscious Capitalist Company for the year
Narayana Health

Best CEO – Multinational Company

Sanjiv Mehta – Hindustan Unilever Ltd

Best Company - Public Sector

Saurabh Kumar – Energy Efficiency Services Limited

Best CEO - Private Sector

Rajeev Jain – Bajaj Finance

Lifetime Achievement Award for the Year

Azim Premji – Wipro Limited

Entrepreneur for the Year

Vivek Chaand Sehgal – Motherson Sumi Systems

Methodology

The process started almost six months ago, with extensive research on qualitative and quantitative parameters. The long-list of names for each category was whittled down by August and was narrowed down to a strong set of three to five nominees for each category. In September, a high-powered jury headed by Mr Harsh Mariwala, chairman of Marico Ltd, examined the nominations and came up with the set of winners. The other eminent members of the jury wereSaurabh Mukherjea, Founder, Marcellus Investment Managers; Sanjay Nayar, CEO, KKR India; Ashu Suyash, MD and CEO, Crisil; Ronnie Screwvala, Co-Founder of UpGrad; and Noshir Kaka, Senior Partner, McKinsey & Company India. Together, they bring years of experience in the corporate sector to the jury.

KPMG, Forbes India’s knowledge partner for the event, helped with the number crunching so essential for the process.

Thursday, 22 November 2018 00:00

ZEE5 jumpstarts its global innings

Announces Title Sponsorship of the Northern Warriors in the second season of the T10 Cricket League

 ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. has announced its title sponsorship of the Northern Warriors in the second season of the T10 Cricket League. Northern Warriors is one of the three new teams making their debut when the World’s newest cricket league, the T10 Cricket League kicks off its second season at the Sharjah Cricket Stadium, UAE from 21st November 2018 to 2nd December 2018.

Co-owned by Mohomed Morani (Managing Director) and Shabaz Elias (Founder Director) the Northern Warriors is led by Darren Sammy from West Indies and coached by Indian all-rounder Robin Singh. The team includes Wahab Riaz from Pakistan, Dwayne Smith from West Indies, Ravi Bopara from England, Chris Green from Australia, Lendl Simmons from West Indies, Imran Haider from UAE, Amitoze Singh from India amongst others.

Speaking on the sponsorship, Archana Anand, Chief Business Officer, ZEE5 Global said, “We are thrilled to be the title sponsors of the Northern Warriors, which has a lineup of very talented cricketers. T10 Cricket is emerging as a hugely loved global format, and with the Northern Warriors being a team of sportsmen from all across the globe, this sponsorship perfectly complements our brand ZEE5 given its global composition. The timing also couldn’t have been better as we’ve just launched ZEE5 in 190+ countries with our campaign ‘Dil Se Desi’, for the South Asian diaspora, and it’s a great connect.”

Mohomed Morani, Managing Director, Northern Warriors, said, “The T10 Cricket format is like a 90-minute entertainment thriller with huge mass appeal, and is likely to see even more success in its second season than it did in its first. With the largest width and depth of multi-lingual content across a range of genres, ZEE5 is all set to take the world by storm, too as the largest digital destination for language content. Therefore, we couldn’t think of a better sponsor to come onboard to help further drive the success of the Northern Warriors.”

Thursday, 22 November 2018 00:00

Global Trends in Luxury Retail

LuxHub’s global observatory on Research & Insights releases its first report on global retail trends in luxury. This report will be periodically updated. Some of the take outs are summarised in the following points. LuxHub will be hosting a series of workshops on the subject in the key markets across the world.

Over the next three-five years, the luxury retail scene will be driven by a number of key trends aimed at satisfying consumer needs, fuelling spending and luring new clients. Staying ahead of the game implies plotting a series of points, from customising online purchases to exploring new markets, from tapping into the booming men’s wear industry to riding the changing media system.

1. Retail will move in three different directions to service the needs of luxury consumers. The digital channel will drive research and stocking up on favourite products, while brick-and-mortar stores will reach out to their clients through customised offerings such as express counters, “top 10 product” style kiosks and assisted shopping services. Lastly, entertainment is key as experience, lifestyle and theatre drive the physical retail experience, while content will create pleasure in digital retail.

2. Given the ongoing softness in Europe and slowdowns in Russia and China, looking into new geographical areas such as Africa is rapidly becoming an alternative. While fashion brands including Zegna, MAC and Hugo Boss have recently opened stores in Lagos, Nigeria, the new luxury hotspot, online retailers are now shipping to Africa, and are starting to focus marketing efforts on this region.

3. Especially in Europe, luxury brands are increasingly relying on international travel and tourism to fuel sales, primarily from China, Russia, the Middle East, USA and now Africa. Tourists purportedly account for 55% of luxury sales in the UK, 60% France and 50% in Italy.

4. While in the past luxury brands attempted to offer multiple price-points, brand confusion and erosion of luxury credentials was often the outcome. Now, luxury is being pulled in two opposite directions, and brands will need to choose sides: accessible or Ultra-Luxe.

5. Media wise, magazines, newspapers and TV will become the new digital storefront reinventing themselves to allow customers to buy their favourite items, looks or beauty products straight off the editorial pages.

6. The men’s wear market is extremely bullish, growing at 1.5 times vs. womenswear. While 35-plus male consumers still dominate, the millennial generation drives retail spending through its modern aesthetic and digital knowledge. To which, many women’s wear brands are either launching or revamping their men’s wear offering.

7. The openness of digital platforms dictates that to make luxury customers feel special, brands need to get personal. The rapid rise of Instagram, live streaming, and behind the scenes footage will leave consumers feeling like they’ve already experienced everything. Brands are now challenged with creating truly personal, fresh, and meaningful experiences.

8. Luxury brands will increasingly become media channels, creating content that is far richer than today’s aspirational blogs, videos and magazines. Retailers will offer multiple channels with high-quality and entertaining shoppable content updated on an hourly basis.

Isabelle Harvie-Watt, Global CEO LuxHub says: “The implications for a marketing standpoint, among other things, are that luxury brands need to promote one-on-one communication and experiential events to encourage store visits, focus on mobile technology and devices for tourists shopping abroad and keep an eye on the influential millennial generation. Moreover, they are challenged by the digital world’s openness so they should focus on personalised access and content to convey a sense of exclusiveness. Lastly, despite the growth in men’s wear spending, it is important to know that men still prefer to be targeted in non-fashion contexts – news, lifestyle and professional environments.”

Tammy Smulders, Global Executive Director and Head of Research & Insights LuxHub comments: “These trends show us the incredible diversity of new opportunities for luxury brands to extend their relevance to new customers as well as enhancing their relationships with loyal brand fans. From reaching emerging customer groups to creating market to customised content strategies, our media implications will enable brands to develop new strategic and tactical initiatives to drive sales.”

 

Source:LuxHub

Thursday, 22 November 2018 00:00

Why brands need to be more like Lewis Hamilton

With just the Abu Dhabi race to go this year, Lewis Hamilton is firmly entrenched at the top of the Formula One leader board. His current position is the result of multiple wins and hard work, both from the driver and team Mercedes. When faced with today’s short-termism, marketers might do well to reflect on Hamilton’s success.

Whenever we integrate brand equity and behavioural purchase data, we find that the stronger someone’s predisposition to buy a brand the more likely they are to follow through on it and make a purchase. It is the Formula One effect. If you are Lewis Hamilton and have pole position on the grid, then there is a pretty good chance that you will win the race. Not guaranteed, but more likely than if you start at the back of the grid. Superior driver skills developed over the years will help ensure that Hamilton makes the most of the opportunity.

When we track people’s online behaviour we find that people predisposed to buy a specific brand (the one in pole position) typically take less time and actions searching and shopping and end up buying their intended brand compared to those with a broader set of alternatives in mind. Getting a brand to pole position requires upfront investment seeding motivating ideas, impressions, and feelings; analogous to qualifying performance, development of a driver’s skills and the constructor’s ability to improve vehicle performance within a tightly controlled set of specifications.

Of course, there are brands that are found during the process of search and shopping. This is the equivalent of Lewis Hamilton winning the podium from the back of the pack. Overcoming people’s instinctive predisposition toward brands they know, however, will likely require people to invest time in a more deliberative assessment. The degree to which they are willing to do that will vary depending on the perceived importance of the decision, and the found brand will either needs to display Hamilton-like prowess or offer a better price in order to make the sale.

Like drivers, brands take time to realize their full potential and it takes a while for them to build strong predisposition. But the benefits are important. The more people are predisposed to buy a brand the higher the proportion that follow through and buy it. Across a range of categories I find that if 5 percent of people are predisposed to buy a brand roughly 60 percent follow through and buy the brand, but if you can increase predisposition to 10 percent then 75 percent will do so. This is Double Jeopardy in action, but, of course, it is not just brand strength that helps ensure this effect, it is also the fact that big brands are more easily available.

When it comes to making a sale the odds are in favour of brands that people are predisposed to buy. But predisposition does not come out of thin air; like Lewis Hamilton, successful brands are the ones that develop qualities over time to ensure they end up in pole position.

 

Written by Nigel Hollis,Executive Vice President and Chief Global Analyst at Kantar Millward Brown.

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