MediAvataar's News Desk

MediAvataar's News Desk

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Expansion of creative relationship and retention of media duties follows competitive review.

Shell has placed four WPP agencies on its eight-strong global “Creative Agency of the Future” roster, and appointed WPP’s MediaCom to handle global media planning and buying, following a comprehensive pitch process.

The WPP companies on the global roster – which covers strategy and planning, insight-led creative ideation, digital, B2B and trade marketing, shopper marketing, influencer engagement and consumer and B2B PR – are Wunderman, H+K Strategies, Geometry Global and Mirum.

MediaCom was reappointed as Shell’s global media agency of record and will continue to oversee all media planning and buying duties in 40 markets globally.

Jason Warnes, Global Client Partner at Wunderman, who led the creative pitch for WPP, has been appointed as WPP’s Global Client Lead for Shell to manage the expanded relationship.

Mark Read, Chief Operating Officer of WPP, said: “Shell were looking for strategic, collaborative partners with a digital-first mindset to form a collective ‘Creative Agency of the Future’, underpinned by best-in-class media and data capabilities.

“We are delighted with the outcome of both the creative and media reviews, which demonstrates the strength of our companies, our flexibility and adaptability as a group, and our enduring ability to win the trust of the biggest global clients.

“We look forward to continuing to work closely with Shell to help them transform their communications platform and achieve their business goals.”

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Aalap Desai as Senior Creative Director.

He will work closely with Pravin Sutar, Executive Creative Director and they will take charge of the Mumbai creative team. They will report to Nishi Kant, EVP and Branch Head- Mumbai.

Previously, Aalap was a Creative Partner at Hotstar and has also been a part of the team at Leo Burnett, JWT, DDB Mudra, Ogilvy and Ambience Publicis. He has handled brands like McDonald’s, Complan, HE Deo, Nerolac, Huggies, Rin and many more.

He has won over 50 International and National awards and has been featured in Brand Equity as one of India’s “Hottest Young Creatives” in 2014 and in Impact Magazine’s as the “Hottest 30 under 30” Media Creatives in 2015. He has also written feature film scripts, web series and TV shows like the first season of MTV Sound Trippin’.

Welcoming Aalap to the agency, Nishi Kant said, "Over the last few years, we have been doing some good work for our biggest brands. Aalap comes in at the right time. His mandate is to keep raising the creative bar and partner with Pravin and me in leading the agency into the new age of creativity. With Aalap’s diverse experience across verticals and mediums coupled with his can-do fire, I foresee happy clients and meaningful partnerships."

Commenting on his joining Aalap said, “A digital narrative for ideas is making campaigns more memorable and relevant. That’s exactly why it’s a great time to join Dentsu Webchutney. The clients are exciting, the work is great and the energy is phenomenal. I’m eager to add to the creative strength in Mumbai and work with Nishi, Pravin and the team here in creating work we’ll all be proud of.”

Horlicks launched Badne ki Bhookh in 2017, showcasing children and their hunger to grow in different ways.

This year, Horlicks dials up the passion by looking closely at what makes these kids today go after so many things, with great ease. Children today want to do more at the same time. From the dance stage to a tennis ace, with opportunities galore, kids would love to pack it all in, if they can. ' Sab Karne ki bhook’ is not just a faint desire, but something that runs through their veins. Keeping a keen eye on children and childhood, Horlicks – the much-loved Health Food Drink from GSK Consumer Healthcare resonates with this hunger and encourages them to go after it with their all new campaign ‘Badhne ki Bhook Rag Rag Mein’.

The latest TVC campaign, crated by FCB Ulka, features young children who are constantly pushing limits and challenging themselves in different fields driven by their hunger for growth. The campaign aims to create awareness about nutrient absorption. There is a popular saying amongst Indian parents ‘Khata hai par lagta nahi’; which simply means that even though a child is eating a proper healthy diet, it is not reflecting in their growth. This could be because not all nutrients consumed are absorbed by the body - through this campaign, the brand aims to bring forth this issue of nutrient absorption.

Nutrient bioavailability refers to the proportion of a nutrient that is absorbed from the diet and used for normal body functions[1]. Absorption of nutrients is an important factor for growth and development in children. To help improve the bioavailability of nutrients, parents should look at the source of nutrients and can also compliment their daily diets with additional sources like health food drinks such as Horlicks which contains BIO available nutrients[2] which gets absorbed in the blood.

Talking about the campaign, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said, “Through this campaign we are recognizing the hunger in children to go beyond and support them with quality nutrition. The new campaign is aimed to strengthen our connection with children and also educate parents on the importance of nutrient absorption for proper growth. It is important for parents to adopt the appropriate growth partner which fosters their children’s hunger to grow.”

Debarpita Banerjee President, FCB Ulka, North & East said, “This campaign marries a beautiful consumer insight with a very interesting product truth. Childhood is an age of exploration. They discover new passions almost as regularly as the change of season. Horlicks recognises this ‘sab karne ki bhookh’ and believes this kind of hunger to grow should get the right nutrition.”

Watch the boldest test of endurance experiment ever attempted on 4th August, 2018 on HISTORY TV18

Imagine entering the wilderness alone and attempting to survive only on what you can fit in a small backpack. Sounds challenging, doesn’t it? 10 people will be put to an ultimate test of human endurance, to survive as long as they can in complete isolation and limited resources. HISTORY TV18 brings to you Alone Season 3 premiering on 4 August 2018, every Saturday-Sunday at 10 PM.

The 10 people will be battling it out alone in harsh, unforgiving terrain and mobilizing to survive, just to ‘win the game’. Not only will they need to hunt, build shelters and fight predators on their own, they will also face extreme isolation and psychological distress as they plunge into the unknown and document the experience themselves. No camera crew. No producers.

The ten episodic series will determine if these men can work together, or if their strength crumbles beneath the anvil of Mother Nature. At stake is $500,000, awarded to the team that can last the longest.

Catch the ultimate test of man's will on Alone only on HISTORY TV18 on 4th August, 2018.

Friday, 03 August 2018 00:00

Sony SAB launches Super Sisters

A new drama with an enchanting twist 

 It is said that a true hero is not measured by the size of his/her strength but by the strength of his/her heart, Shivani is one such superhero amongst us. Sony SAB’s upcoming show, Super Sisters is an extraordinary story of the undying love between two sisters and their secret enchanted life. Super Sisters premieres on 6th August at 7:30 pm, Monday to Friday only on Sony SAB.

Super Sisters highlights a very resilient relationship between two sisters, Shivani and Siddhi. Shivani, played by Vaishali Takkar, is a kind hearted, innocent yet brave girl. Being the elder sister, she is the more responsible one and protective of her younger sister, Siddhi, played by Muskaan Bamne. Siddhi, on the other hand, is feisty and tom boy like in her mannerisms. Having lost their parents early in life, both sisters stand by and support each other in everything they do. Love walks into Shivani’s life in the form of Ashmit Oberoi, portrayed by Gaurav Wadhwa, a young business tycoon. While both fall in love with each other, Shivani runs away from any opportunity of them being together due to a secret that she has guarded, which restricts her from falling in love.

Vijay Badlani plays their lovable Chacha whom they stayed with during their formative years. But now due to certain secret and mysterious circumstances, they must live with their Mamma’s (Krunal Pandit) family in Gurgaon. Manini De Mishra plays the cunning mammi and her daughter Isha, played by Isha Anand Sharma, sprinkle abuse and deceit in equal measure for the sisters.


Such is the life of the Super Sisters! Fate has always provided them with two-bit of needs and happiness and when magically things turn around for them, there is a catch. Tune in to Sony SAB from 6th August, Monday to Friday at 7:30pm to unravel this mystery.

Neeraj Vyas, Business Head, Sony SAB, PAL, Hindi Movies and Music said:

“We strive to provide our viewers with fresh, innovative content across genres and formats. Strengthening our core brand belief of Haste Raho India, with Super Sisters, Sony SAB is venturing into the realm of super powers and the enchanted. This show will appeal to all age groups with its heart-rending nuances of sibling relationships, forbidden love and ironically, also the urge to be good and do good.”

 Vipul D. Shah, Founding Chairman & MD, Optimystix Entertainment Media Ltd commented:

“Once in a while, there comes a show that allows us, as creators, to put on our creative hats and present a no-holds-barred spectacle that will entertain viewers like never before. Super Sisters is one such show. We are glad to be its creators, partnering with Sony SAB on yet another exciting project.”

Watch ‘Super Sisters’ starting 6th August, Monday – Friday at 7:30 PM only on Sony SAB

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