MediAvataar's News Desk

MediAvataar's News Desk

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· Red FM Launches BDM (Bollywood Dance Music) with DJ Chetas

· Tune in every Saturday between 9 p.m. and midnight to a zestful dance music playlist

Red FM, India’s leading radio station launched a new show to tackle their listeners’ Saturday night woes. BDM (Bollywood Dance Music) with DJ Chetas has been launched across 21 markets (Delhi, Mumbai, Kolkata, Pune, Nasik, Aurangabad, Nagpur, Ahmadabad, Vadodara, Rajkot, Jaipur, Jodhpur, Allahabad, Lucknow, Kanpur, Varanasi, Bhopal, Indore Jabalpur, Jamshedpur, Bhubaneshwar) and will be aired between 9 p.m. and 12 midnight every Saturday. That’s not all; Red FM listeners will even get to listen to exclusive mixes by the talented DJ.

DJ Chetas is well renowned in the country for his spectacular mash-ups and is extremely popular with youngsters. His popularity grew with the mash-up trend in the country and he continues to be a known name as far as Bollywood music is concerned. BDM is Red FM’s endeavor to entertain all those people who like to sit at home on a Saturday night be it with friends or family and all those other people who spend most of their time trying to get from one party to the other on Saturdays.

Talking about the show, Nisha Narayanan, COO, Red FM said, “India in three words is cricket, cuisine and cinema. And that RED FM believes in ‘Bajaao’ing Bollywood in more ways than one, needs no telling. So in that sense, ‘BDM with DJ Chetas’ is not just a new show or a smart pun; but rather the essential nutrition of rhythm and beat. For the young-at-heart to shake a leg and get the groove. DJ Chetas is a zillion college fest senior, while RED FM has an umpteen station frequency muscle… Together we are for all of those who want to make their weekends, one big house party! And while all our listeners put on their dancing shoes, RED FM and DJ Chetas will be stacking together a rocking playlist. That’s our promise.”

DJ Chetas adds his enthusiasm, “This is my dream project, I’ve been wanting to do this since a long long time and to see it finally come together with RED FM is an unbelievable feeling! As a DJ I want my music to be heard by everyone in each city in the country and there’s a lot of places where I can’t perform or where the internet isn’t well penetrated however RED FM is pretty much available everywhere, I can now make millions of Indian’s dance to the same beat at the same time! Through this show I’m going to be playing all of my exclusive music ONLY for the RED FM listeners!”

Make your Saturday night happening from the comfort of your home. Bajaate Raho!

The India Chapter of International Advertising Association (IAA) hosted the 7th edition of its annual property, the Olive Crown Awards. JWT leads the pack as they bag four Golds at the Olive Crown Awards 2017, on Wednesday 15th March at Famous Studios, Mahalaxmi.

The awards acknowledged the remarkable work of those individuals who drove the message of sustainability or ‘green advertising’. The event was attended by senior marketing, media and advertising professionals from across the country.

An eminent jury comprising renowned professionals such as K V Sridhar, Founder & Chief Creative Officer of Hyper Collective; Sonal Dabral, Chairman & Chief Creative Officer of DDB Mudra Group, India; Carlton Disilva, CEO & CCO of Hungama Digital Services, Malvika Mehra, ​Founder & Creative Director of Tomorrow Creative  ​Lab ​and Raj Nair, CEO & Chief Creative Officer of Madison BMB, shortlisted the winners through a rigorous process, keeping in mind the contribution of each individual towards saving the earth. The jury for the Corporate Crusader award included Shernaz Vakil, Chairman & MD of Dai-ichi Karkaria Ltd, Suresh L. Goklaney, CEO of Eureka Forbes Ltd, Sachin Kalbag, Editor of The Hindu and K. Anandasagar, MD & Chief Compliance Officer of Citibank, following a similar procedure in short-listing the winners.

The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to the charming actress Dia Mirza for her contribution towards the welfare of the society by associating with NGOs, in addition to her constant efforts towards the green initiative. The award was presented by Monica Tata, along with the Guest of ​Honour, Actor and Social contributor Vivek Oberoi. The' Campaign of the Year' and the 'Brand of the Year' awards was presented to The Hindu for their #spiritofBengaluru campaign, ideated by J Walter Thompson, India.

Commenting on the occasion, President, IAA India Chapter, Neeraj Roy said, “It is really heartening to see the message of a ‘Green Earth’ reach millions of people with the effective apparatus of mass media. We are extremely honored to host yet another successful edition of the awards, and we look forward to replicating the same success in the coming years with more captivating entries that are contributing in making the world a better place to live in.”

Commenting about the awards Vivek Oberoi said, "Thanks to a tradition that my family started 11 years ago in our Juhu house lane, of planting trees on each birthday, our locality has transformed, bringing about a significant change. Similarly, if we each participate in such a transformation, we can create a global impact. And thanks to IAA and Olive Crown Awards, it is great to see the green initiative be promoted and appreciated."

Talking about the initiative Dia Mirza said, "It is a honour to receive the award for Green Crusader of the Year at Olive Crown Awards 2017. It is crucial and extremely difficult to make people realize this umbilical link we have towards the environment. We should emerge as inspirations and I believe that parenting can make the next generation take steps towards a green future. Thanks to Olive Crown and its jury, our work is recognised and appreciated, I hope that the green initiative is taken forward with the next generation as well."

ad:tech, World’s largest digital marketing event successfully concludes its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India which was held at The Leela Ambience Hotel, Gurgaon.

ad:tech 2017 delivered two action packed days with keynotes from industry veterans and enlighting sessions for the adverting marketing community. The event witnessed a footfall of more than 6500 registrations which included exhibitors, marketers, and industry leaders among others with more than 100 companies and an Innovation Zone with the latest disruptive technology in digital marketing.

The second day of the action packed digital marketing event saw keynote from Gautam Sinha, Times Internet on ‘Re-inventing digital engagement’ followed by Rob Norman, GroupM who engaged the audience with a dynamic session on ‘Facebook and Google duopoly and the challengers to that’. These introductory keynotes were followed by spotlight sessions on topics like ‘Ecommerce companies as media platforms’, ‘Vernacular on Mobile’ and others. The second day concluded with the keynote by Bharat Anand, HBS Professor and author-The Content Trap who shared his insights on ‘Reflection of marketing in a digital age’.
The Next Big Thing Challenge

SilverPush and IOTPOT walked away with the coveted ‘The Next Big Thing’ title along with a fully funded pilot with Nestlé. This year ad:tech brought its global initiative 'The Next Big Thing' to India in partnership with Nestlé India with the aim to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This proves to be a great platform for start-ups to prove their mettle by showcasing their indigenous ideas in front of Nestlé and digital media professionals and thereby walking away with a fully funded project.

Commenting on this, Jaswant Singh, Country MD at Comexposium India said, “We are overwhelmed with the phenomenal response we have received for ad:tech this year. The 7th edition brought together more than 100 companies from across the globe to exhibit what’s new and what’s next. Over the years ad:tech is developing as a coveted platform for the community to deliver content which is relevant in this fast changing dynamic industry. In the coming years we will look to create conversations that become trends of the future”

Pepper Creative Awards Trust announces the 11th edition of Pepper Creative Awards, the largest creative awards in South India and the second largest in India. Call for entries have been sent to all ad agencies, production houses, printers, photographers in South India. A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper- 2017. The last date for the receipt of the entry is April 5, 2017.

“We are expecting more than 2000 entries for the competition which has become a stepping stone for creative fraternity from this part of the world to take part in other major peer reviewed national and international competitions”, said K Venugopal, Chairman, Pepper Trust. All leading advertising agencies from South India will take part in Pepper-2017, a unique event when luminaries from South Indian creative fraternity come to a single platform evaluating and celebrating the success and challenges in professional manner, he added.

Prathap Suthan, the mentor of Pepper Awards and Managing Partner of Bang in the Middle, New Delhi presided over the press meet. Prathap has played a vital role in bringing Pepper Awards to its current no.1 position in South India He has judged many international and Indian creative awards including the Cannes, Clio , Goa fest etc . His major creations include the Incredible India, India Shining campaigns, etc.

Addressing the press Prathap Suthan said, while we create great films, music and art that are the best in the country, our advertising is far below our potential. Pepper awards is an opportunity for our advertising professionals to showcase their talents to national audience since which is judged by a team of the finest jury who have judged at Goa fest, Cannes etc…

It is our responsibility to promote the awards the way other national awards are being written about. Pepper awards should become Kochi’s premier event like Kochi Biennale so that the way gets prominence like Goa which is being showcased because of Goa Fest.

Pepper awards is also a great opportunity for budding professionals to sharpen their skills and hunt for better prospects.

The competition will be open to categories such as Agency of the Year Award, Advertiser of the Year, Art Director of the Year, Copywriter of the Year, Special Jury Award, Campaign of the Year, Press Campaign, TV Commercial, Corporate AV, Outdoor, Radio, Interactive – Web-based, viral, film craft, POP, Direct Mailer, Photography, Packaging, Logo Design, Unpublished works, PR and Promos.

Pepper 2017 entries will be judged by an eminent panel of jury consisting Prathap Suthan, KV Sridhar “Pops” and Santhosh Padhi. The award ceremony is scheduled for the 1st week of May 2017.

“Unlike yester years, to get maximum participation from Kerala agencies, we have added more categories under Kerala section this year, like Jewellery, Real Estate, Textile, Hospitality, Ayurveda, Media, Animation, Automobile, Healthcare, Public Service, Home Appliances, Financial, Cinema, Retail (Malls and Supermarkets), etc”, said R Madhava Menon, Chairman, Pepper Awards 2017. The winners will be presented with Gold, Silver and Bronze awards and certificates.

Trustees Lakshman Varma, P.K. Natesh, U.S.Kutty, T Vinay Kumar, T. Sudeep Kumar & Sandeep Nair were also present the press meet.

MullenLoweLintas Group , through an internal communique sent out by Joseph George (Joe), Group Chairman & CEO, MullenLowe Lintas Group announced the leadership for its flagship agency – Lowe Lintas.

Arun Iyer, Chief Creative Officer, Lowe Lintas will operate as Chairman & Chief Creative Officer of the agency. Partnering him will be Lintas veteran Raj Gupta, currently President and Mumbai office Head, Lowe Lintas who will operate as CEO of the agency.

Both these appointments, the communique said were to be effective from April 1st, 2017.

Commenting on the new elevations, Joe said: “Given Lowe Lintas’ consistent brilliant performance over the past 4/5 years, I feel the time is just right to leverage on this momentum and shift gears. But to do so, we need a dedicated and fully empowered leadership. I have worked long, and closely with both - individually and as a team; and I can without a shred of doubt say that Arun and Raj are best placed in experience, expertise and energy to fulfil Lowe Lintas’ business, effectiveness and creative ambitions going forward.”

MullenLowe Lintas Group (MLLG) in India is group of 8 agencies. These include two creative agencies - Lowe Lintas and Mullen Lintas; and another six agencies offering PR, Digital, Activation, Design, Consulting and Video Content respectively.

It may be recalled that when Mullen Lintas was launched in mid-2015, Amer Jaleel and Virat Tandon were handpicked from within the company to lead Mullen Lintas as Chairman & CCO and CEO respectively.

Arun who has been with Lowe Lintas for over 15 years has been the creative genius behind many campaigns across Surf Excel, Idea, Tanishq, Axis Bank, Paperboat, Freecharge, Hotstar, Google, OLX, Fastrack, Flipkart, Hike and many others. He was the youngest Creative Director in the history of Lintas to have been appointed National Creative Director in 2010 and also when appointed Chief Creative Officer in 2016.

Arun Iyer said: “Over the last few years, we have really worked hard to build our reputation as India’s most effective agency on the back of breakthrough creative solutions. Nothing gives us more joy than our brands succeeding in the market. It is with this intent that we are getting ready for the future and the plan is to ensure we have the most contemporary hyper-bundled offering in the industry. This is a huge responsibility, but we are both excited and clear on what we need to be doing going forward.”

Raj Gupta who has been with Lintas for over 25 years has held leadership positions in the company across Media, Digital, Strategic Planning, Channel Planning, Business Development and of course Account Management. His width of expertise and leadership experience across functions, the company feels, will be invaluable in the agency’s journey back to full service or what at the Group they call Hyper-bundling.

Commenting on his appointment, Raj Gupta said: “This new role is both a privilege and a huge opportunity. Privilege for obvious reasons, but opportunity, because Lowe Lintas is probably at its best in almost a decade, thereby allowing us to re-purpose ourselves for the future with our confidence and self-belief at its peak. Great brands have a purpose that never stops unfolding and with our determination to make Lowe Lintas truly hyper-bundled, we will now have so many more ways to tell our brand stories.”

Joe concludes: “Arun Iyer & Raj Gupta at Lowe Lintas and Amer Jaleel & Virat Tandon at Mullen Lintas. All 4 top-draw talent and all 4 home-grown leaders. I could not be any happier and proud about this institution called Lintas."

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