11 April 2021 02:16

MediAvataar's News Desk

MediAvataar's News Desk

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Jagran New Media’s education portal, JagranJosh.com celebrated the first edition of The Education Awards on March 25th, 2021. The main objective of this virtual ceremony and behind the entire effort was to recognize, applaud and honour Educational Leaders and Teachers who displayed excellence in education during the COVID-19 induced lockdown.

These awards also recognized and awarded meritorious Students who rose against the odds to showcase exceptional academic or extracurricular work during the schools closure. The awards, therefore aimed at felicitating both the stakeholders - Students and Educators – in the education ecosystem who set a personal example of dedication and innovation in the face of adverse circumstances.

In order to salute the efforts of those who have contributed greatly during these time, a separate microsite was created with all the details https://education-awards.jagranjosh.com/ and the voting closed on March 24th. The event was sponsored by Testbook & the results were announced yesterday through a virtual ceremony which was not only very well executed but was also flawless and exhilarating. A special message by the Chief Guest -Hon’ble Minister of Education, Shri Ramesh Pokhriyal ‘Nishank took the momentum of the event a few notches higher. Ms Hari Chandana Dasari, IAS - the renowned Social Innovator & Eco Crusador and Mr. Anand Kumar, Founder Super 30 were the Guest of Honour.

There were 3 main categories: ‘Education Leaders’, ‘Educators’ & ‘Students’ which were further divided into various sub categories. Educational Leaders Awards recognised 3 educational leaders (Principals/Heads of Institutions) who demonstrated excellence in educational leadership during the pandemic were won by Mayanka Sharma, Sarvest Mishra, Anand Kishore.

The category ‘Educators Awards’ focused on Teachers and the winner in this category are Sumedha Sodhi (Best Initiative (Edutainment – Making Learning Fun), Deepika Kaushik (Best Initiative (For Children with Special Needs [CWSN]), Raminder Kaur Mac (Best Initiative for Mental Health Awareness), Arpit Panjwani (Best Initiative (Grassroots Service)), Ravindra Thakur (Best Initiative Using Social Media), Suman Tripathi (Most Innovative Teaching Method), Dinesh Kunwar Patel (Most Innovative Use of Science & Technology)

Under ‘Students Awards’, Young Heroes were celebrated and the winners in this category are Arnav Arora, Kritika Singh (Best Use of Science & Technology), Namya Joshi (Most Creative Online Initiative), Tanmay Gupta (Most Creative Use of Social Media), Arduino Power Meter - Sailesh Kumar, Himanshu Singh & Kunal Tanwar (Most Innovative Educational Project), The Paperless Press - Abhimanyu Rao, Agastya Rao & Mihir Rao (Most Promising Literary Talent), Arushi Arora, Shuban Singh & Tanush Sawhney (Most Socially Relevant Initiative), Ananya Kamboj, The Tale of Humankind - Aniket Gupta & Seher Taneja (Special Award (Popular Choice))

The winner in each sub category were chosen by a special jury with esteemed names like Sharad Vivek Sagar (CEO, Dexterity Global, Social Entrepreneur & Expert at KBC), Dr Bhola Gurjar (Resources & Alumni Affairs, IIT Roorkee), Dr Prashant Mishra ( Dean New Initiatives & External Relations, IIM Calcutta), Dr Madhav Deo Saraswat ( Principal - The Scindia School, Gwalior), Ms Sashi Banerjee (Principal - Shiv Nadar School, Noida), Dr Saumya Sindhwani (Associate Dean, Advanced Management Programs, ISB Hyderabad), Dr Monica Singhania (Professor of Finance, Faculty of Management Studies, New Delhi) and Parikshit Bhardwaj ( Head - Content, Jagran New Media).

Entering the final phases with closing of voting entries, Zee Digital marks the culmination for the third edition with the introduction of a star-studded Conclave this year, of BollywoodLife.com Awards.

As an extension to the BollywoodLife.com Awards2021 ceremony, this grandeur conclave will be one of its kind digital-only initiatives that shall have two power packed panel discussions amongst some of the eminent film personalities and stalwarts from the entertainment industry. The virtual gala event will take place after the grand awards begins on March 26, 2021.

The first panel discussion will be on ‘Has Indian audience moved over its star obsession?’ and will be held between 10:30-11:00 am. The speakers for the session will be trade analyst- Ramesh Bala, actress-Neetu Chandra, all-rounder producer, director, and, actress- Divya Khosla Kumar, actresses- Ahana Kumar and Anupria Goenka. The second discussion will be around ‘The OTT impact- The Future of cinema Halls and TV?’ from 12:15-12:45 pm and will be held among trade expert and film exhibiter- Akshaye Rathi, actress- Urvashi Dholakhia, producer, writer ,and, director- Palki Malhotra and screenwriter- Mayur Puri.

Mr. Rohit Chadda, CEO of Zee Digital commented, “We have received an overwhelming response for the nomination and voting phases from the BollywoodLife.com’s readers. This year we aim to make these digital-only awards a great success. We have not only increased the award categories but have also introduced a Conclave that shall touch upon the current scenario and most important developments taking place in the entertainment industry.”

“We are thankful to all our readers, speakers, and, the eminent jury members for extending their support and joining us”, he adds.

The digital award ceremony will be telecasted live on 26th March 2021 on BollywoodLife.com’s website and all its social media platforms along with zee5. The audience is spoilt for choice this time with six major categories and 60 subcategories to vote for actors, celebrities, and, influencers from the digital world. The most-talked about categories include – Social Media King/Queen, Social Media Swag Star, Most Woke Celebrity, Most Awaited Social Media Debut, Troll Assassin of The Year, Fan-Friendly Star, etc. Nominations were also filed for – Groundbreaking Creation of The Year, Best Original Content Creator, Best Comeback Show, etc.

Some of the most famous personalities such as Amitabh Bhachan for Gulabo Sitabo, Rajkumar Rao for Ludo, Arshad Warsi for Asur, Sushmita Sen for Aarya, and, Pankaj Tripathi for Sacred Games Season 2 have been nominated this year. So it will be exhilarating to find out who wins and take the award home.

Regina Ip Lau Suk-ye, a pro-China lawmaker from Hong Kong walked out of the 4th Edition of the WION Global Summit when Taiwan's former Defence minister Michael Tsai referred to the coronavirus as the Wuhan virus and called Taiwan a country.

I don't think you should stigmatise the virus by calling it Wuhan... I am sorry I have to leave this forum; Taiwan is not a nation, it is a renegade province of the People's Republic of China”, Suk-ye said as she walked out of the summit.

Themed 'Power Play in a Post-Pandemic World’, the summit was attended by dialogue partners from 15 countries, either virtually or in-person.

India's External Affairs Minister Dr. S. Jaishankar graced the event as Chief Guest and highlighted India's visible leadership during the Pandemic. "Our domestic priorities were harmonised with our global outlook in the Vaccine Maitri that now extends to almost 80 nations.', Jaishankar said, adding that Power plays always existed and it's the playing field that's now shifting.

Pavan Kapoor, Indian Ambassador to UAE, delivered the welcome note on behalf of the host nation, United Arab Emirates. He said, “Countries now perceive global trade very differently. The metrics of measuring power are now very different - trade, connectivity, data, technology.”

Opening a session on the Peace deals of West Asia, Former U.S. National Security advisor John Bolton said It was the changing perception and recognition of the threat from Iran that led Gulf states into formalising ties with Israel.

Jerusalem's Deputy Mayor Fleur Hassan-Nahoum hinted at the possibility of Israel signing more peace accords with other nations. “There is a lot of talk about different countries. I would guesstimate Oman, which also has a young leader interested in peaceful relation with Israel”, she added.

Jason D Greenblatt, Former White House Middle East Envoy who brokered the West Asia deals stressed on the urgent need to resolve the Palestine issue.

"We did prove that the Israeli-Palestinian conflict and Israeli-Arab conflict, though intricately tied together, can indeed be separately solved - and that's essential for this region", he said.

"We want to fix Yemen, Palestine, and Syria. We should not club the issues together. We have to demand responsibility from Palestinian leadership as well. The issues of Palestine, Yemen and Syria shouldn't be mixed. They must be though fixed and resolved", Greenblatt added.

Speaking on the post-pandemic World order, Yasuhide Nakayama, State Minister of Defence said a free and open Indo-Pacific is key to peace and stability for the world order.

He cautioned the world about the threat posed by China. “Using military power to change power is not healthy”, Nakayama said.

Gauging the new world order, Youssef Chahed, former chief of government, Tunisia, said “The new leadership will come from many countries like India, Brazil, Europe, and China. The country or the force having recognised as safe from the pandemic will gain power.”

Speaking on the session on World Economy, Ian Goldin, former Vice President of the World Bank said, “the centre of gravity of global economy has moved more towards East Asia during coronavirus pandemic.”

Abdul Ghafoor Mohamed, Foreign Secretary of the Maldives and dialogue partner for the session said his country was able to survive the pandemic due to its “friendships, and partnerships with the rest of the world.”

Alexander Dynkin, President, Primakov National Research Institute of World Economy and International Relations said “India is of the few powers that is independent from all capital around the world. India is doing relatively well is an important player in the post-pandemic order.”

Kaimar Karu, Former Minister of Foreign Trade and Information Technology of Estonia, was a part of the session on Digital Revolution.

He said “I hope and believe that our future will be more sustainable. I don't really mean the nature or the climate because the planet will be fine, humanity may not be so much.”

Audrey Tang, Digital Minister of Taiwan said she hoped the idea of “connected spaces and digital public infrastructure” will gain attention.

“In order to make civic life worth internationally, we also need investment into digital public infrastructure”, Audrey said.

The Summit was aired on WION on 24th March. It will air again over the weekend on Saturday and Sunday at 9 PM and 10:30 PM IST.

The event is also available on WION’s social media and YouTube channel.


DR. S. JAISHANKAR at WION GLOBAL SUMMIT- Full Quotes

“Significant changes in American strategic posture are equally important, and not unconnected. The collective character of the West, including its alliance manifestations, is no longer the same. Historical players like Russia or Turkey or Iran are far more active in their near vicinity, in the case of Russia, well beyond.”
“When it comes to power plays, it has many concrete expressions across different parts. The collective character of the West in terms of its alliance manifestation is not the same. Russia and Iran are far more active in their vicinity. The influence of middle powers has grown.”

“In an incredible and dynamic global situation, the pandemic has introduced many more variables, some of which came as a shock to the entire global system. The pandemic has raised fundamental concerns about the virtues of globalisation by bringing out the importance of reliable supply chains. It has also brought out in the open the behaviour of states at times of stress, thereby highlighting the more uncomfortable realities of global politics. It made us realise the quality of leadership and the strength of motivation. It has made health security and perhaps food security far more integral to the national security of countries.”

The X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria

It sheds light on the dual but contrasting needs of consumers, who demand an almost Darwinist functional efficiency while simultaneously seeking an emotional connection from the brands they interact with (and buy from)

It also unearths a clear divide in consumer expectations of ‘Bricks & Clicks’ brands versus digital Pure Players – which are missing the opportunity to connect on an emotional level

Efficiency and emotion are the two most important factors when it comes to good CX (customer experience), says a new Havas study- the X Index. The study is based on consumer attitudes towards (CX) as a practice by brands. The X Index, which surveyed 28,000 consumers across five markets - China, France, India, UK and US - found that of the 40 criteria analysed, two factors- ‘the customer journey was simple’ and ‘the customer journey was pleasant’ scored the highest – even above other factors including brand loyalty, customer service and price.

The report is presented by Havas CX – an international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings together more than 1500 people from 20 of Havas Creative’s global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, methodology and mission.

It may be recalled that the India launch of Havas CX happened in October 2020. Havas CX spans 25 major Havas Villages around the world, with key hubs in London, Paris, New York and Mumbai. Havas CX is a powerhouse of experts in every area of digital transformation and design, customer experience and customer engagement, e-Commerce and much more.

In total, 250 brands – including both ‘Bricks & Clicks’ brands (bricks-and-mortar retailers that have implemented digital transformation programmes) and Pure Players (digital natives, online-only) – were rated across each criterion, according to consumers’ perception of their importance to the overall customer experience.

In India, 50 brands were studied under different categories such as Retail, Fashion/Sport, Financial Services, Automotive, Media/Tech, Hospitality, Fast Food and e-Retail. For Bricks & Clicks brands, relevant and responsible communication alongside the pleasantness of the experience ranked as the most important factor. For Pure Players, quality of their customer service was the single most important factor. While pleasantness of experience did emerge as a discerning factor for Pure Players, it was less pronounced than it was for ‘Bricks & Clicks’ brands. The study highlights that in India, the Customer-Brand Relation factor is the main driver of CX efficiency, with a conjunctural impact of Covid.

In India, the top five X Index emerging categories are Automotive, Hospitality, Fashion, Finance and Quick Service Restaurants. Top 10 brands in India, according to rank are Apple, Tanishq, Morris Garages, Maruti, Michelin, Hyundai, Oberoi Hotels & Resorts, Citroën, AirBnB and Marriott.

Overall, the study, conducted by Havas CX in partnership with research institute OpinionWay, shines a light on the dual but contrasting needs of consumers who demand an almost Darwinist functional efficiency while simultaneously seeking an emotional connection from the brands they interact with (and buy from).

It also uncovers a divide in consumer expectations of ‘Bricks & Clicks’ brands versus digital Pure Players – with emotional needs ranking higher for the former and functionality for the latter. This underlines a clear opportunity for Pure Players – with functionality very much a given, the emotional can represent a clear differentiating factor.

In total, 40 criteria were analysed across the key components of a customer journey: brand (i.e. ‘I completely trust the brand’, ‘I am loyal to the brand’), relationship (i.e. ‘quality of customer service’, ‘website and mobile app content is customised to customer needs’), purchase (i.e. ‘was seamless’, ‘was not intrusive’), product (i.e. ‘satisfaction with the quality of the services/products’, ‘satisfaction with the price of the services/products’) and, in light of the exceptional circumstances of the pandemic, response to COVID-19 (i.e. ‘adapted its shopping experience well’, ‘maintained relevant and responsible communication’).

While the importance consumers place on efficiency and emotion stands out, effective CX is driven by a unique combination of certain factors in each market. Havas CX has analysed this data to identify four key overarching principles of best-in-class customer experience in 2021:

- CREATE PERSONALISED EXPERIENCES: Customers today expect communication to be personalised in accordance to their profile and brands need to take into account their previous interaction with customers in order to deliver data-led personalised experiences. The fact that the fit of brand communication to audience profile as well as previous purchase ranked high for both Pure Players and Bricks & Clicks, underscores the importance of data-led personalisation for an effective CX.

- DELIVER A SEAMLESS OMNICHANNEL EXPERIENCE: It is imperative for Bricks & Clicks brands to extend their existing offline experiences onto digital platforms, as the customer is looking for a consistent and seamless experience across touchpoints. And while delivering it, Bricks & Clicks players should pay that extra attention to exceed consumer expectations and deliver an experience that is reflective of the brand’s core.

- BE RESPONSIBLE & CARING: In the post-pandemic world, consumers are expecting brands to act more responsibly. They expect brands to step up their post-sales service, especially in the case of Pure Players. Ranking high for both Pure Players and Bricks & Clicks is the need to enable consumers by providing them easy access to helpful and useful content on relevant touchpoints throughout the journey.

-SIMPLE EMOTIONAL CONNECT TO DELIGHT: Customer Experience is integral to all the brand interactions and the customer is not concerned about all the science and data that goes behind the design of the customer experience. What the consumer is looking forward to is a simple and pleasant purchase journey, which is easy to navigate. The simplicity of the experience leads to a delightful CX.

Neeraj Bassi, Chief Strategy Officer, Havas Group India, says, “The Havas X Index is a proprietary tool designed to serve as a global barometer for assessing customer experience. In addition to ranking brands and categories basis consumer’s evaluation of their CX offering, the report also highlights the most important factors that determine good CX. This information is going to be particularly useful for the CMOs and CEOs who are looking at revamping their CX offering post the pandemic. The focus of our report is to align all stakeholders on the importance of CX in building a differentiator for the brand.”

Prashant Tekwani, Executive Vice President and Business Head, Havas CX India, says, “New habits are formed with repetitive actions over time…but the pandemic has accelerated a behaviour for customer and brands alike, to adopt digital. The “New Normal” and “Pandemic has changed the way people purchase” are the most cliché terms used in 2020. Each brand will have to curate a buying journey which is meaningful, unique and relatable for the consumer to win loyalty. The lack of in-store experience has forced the Bricks & Clicks brands to look towards technology innovations to personalise the buying experience for the customer, contrary to treating each interaction as a transaction. Through our proprietary HAVAS CX barometer, we aim to uncover the drivers that brands need to keep in mind in order to deliver a delightful customer experience and better adapt to these changing scenarios.”

Love watching viral videos? Tune into Flipkart Video’s ‘Aage Kya?’ to watch, laugh, and win big!

The quiz show gives audiences a chance to watch viral videos from the internet, guess what happens next and win big rewards

In this age of social media dominance, viral content has taken over as the source of entertainment for people across generations. Funny videos posted on the internet often spark a chain of memes and viral reels that even go on to become a source of entertainment, for anyone and everyone. Taking inspiration from this, Flipkart Video is set to launch ‘Aage Kya?’ - an all new quiz show based on trending viral videos that have taken the internet by storm. The fun and interactive format gives audiences a chance to win exciting prizes by guessing what happens next in some of the most funniest videos on the internet. Launching on 28th March on the Flipkart app, the show will be hosted by four unique and celebrated digital creators, who are sure to leave everyone in splits!

The influencers on the panel are popular content creators known for creating viral and relatable content for their massive social media fan following. Joining the panel is Karan (a.k.a. The Gorgeous Potahto) best known for his relatable desi skits on social media, Vivek Menon (a.k.a. i_am_watermelon) who charms the audiences with his funny take on current affairs and everyday situations, Devishi Madan, who is celebrated for her trademark desi parenting video as well as Nishu Tiwari, the real queen of prank videos and social media challenges. Throughout the show, each panelist in their own unique style will be seen providing expert commentary while also indulging in fun banter as they review the viral memes and help audiences guess what happens next.

Each episode will feature 3 hilarious clips that will be followed by a question for the audiences and the panelists will talk them through it. Every question will be supplemented by multiple answers to choose from, and the audiences will get 15 seconds to make their choice.On correctly answering all, one can stand the chance to win prizes like Smartphones, and Audio accessories, as well as Flipkart SuperCoins and Flipkart gift vouchers.

Put your love for social media and funny content to test with Flipkart Video’s ‘Aage Kya?’ - the perfect combination of humour and quick thinking. To participate and begin winning, get on to the Flipkart app, tap the Video icon at the bottom right corner, click on ‘Aage Kya?’ and get going. Visit the Flipkart app for more information.

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