MediAvataar's News Desk

MediAvataar's News Desk

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Wednesday, 21 November 2018 00:00

Discovery channel to air story of Blue Hole

The Epic 2-Hour Special, ‘Discovery LIVE: Into The Blue Hole,’ to Premiere Monday, December 3, 2:30 AM on Discovery and Around the World.

A repeat of the show will be broadcast at 8:00 PM in India on Discovery and Discovery HD World

Located 46 miles off the coast of Belize, the Blue Hole is known around the world for its crystal-clear water and its abundance of sharks and sea life. But this remote spot has only ever been fully explored once – back in 1971 by legendary ocean expert Jacques Cousteau himself. But what mysteries lie at the greatest depth of this ancient sink hole that is millions of years old? Discovery announced today it will take viewers to the bottom of the Blue Hole and document its findings in an all-new, 2-hour special called Discovery LIVE: Into The Blue Hole premiering Monday, December 3 at 2:30 AM on Discovery. The special will also air globally. A repeat of the show will be broadcast on the same night at 8:00 pm in India on Discovery and Discovery HD World. As a prelude to Discovery LIVE: Into the Blue Hole, Discovery and Discovery HD World will showcase a 3-hour special series ‘Revealed: Earth’s Unsolved Mysteries’ on December 02 from 11:00 AM to 2:00 PM.

“Venturing into the unknown as well as exploring the world with new technology in the name of science and entertainment has always been at the core of Discovery’s DNA. We’re thrilled to be bringing such a major expedition to Discovery,” said, Scott Lewers, EVP Multiplatform Programming and Digital Media.

The Blue Hole has never been mapped or even plotted – and while many speculate what is at the bottom – the exact answer remains unknown. To find out, Discovery has tapped a team of the world’s leading explorers who will venture down to its bottom in a fully-manned submersible.

The on-board exploration team will include businessman/philanthropist Sir Richard Branson; explorer Fabien Cousteau, grandson of Jacques Cousteau; and Erika Bergman, the submersible’s pilot. The mission will be the very first time since 1971 that anyone has attempted such a feat.

Discovery will pick up from where Cousteau left off – exploring the Blue Hole in real time and attempting to shed light on its many mysteries. The team will also have access to a fully equipped second submersible with additional lighting that will allow them – as well as viewers – to see as much as possible.

The 2-hour special will also explore a variety of sea-related topics such as how the Blue Hole was created, how technology has evolved since Cousteau’s first mission, and will delve into the many legends surrounding this unique spot, which has attracted diving enthusiasts from around the globe.

The broadcast, hosted by marine biologist Luke Tipple (featured on Discovery’s Shark Week) and presenter Chris Jacobs (host of TLC’s "Long Lost Family” and Velocity’s “Overhaulin'”), will document the team’s descent into the Blue Hole; however, that is not the only mission. Vessels will continue exploring the Blue Hole for 2 weeks after the dive and track the site. The data collected will help construct real-life models of the Blue Hole’s geographical features to help researchers and scientists from around the world understand how changing sea levels affected its formation and to provide key information about climate change patterns.

Join the conversation on social media using the hashtag #DiscoveryLIVE and like Discovery on Facebook for updates.

Discovery LIVE: Into The Blue Hole is produced for Discovery Channel by INE, Impossible Works and Discovery Studios. For INE, Mark Koops and Sarah Davies are executive producers. For Impossible Works TC Conway is the Executive Producer. For Discovery Studios, Sandy Jarrell and Gregg Moscott are executive producers. For Discovery Channel, Scott Lewers and Christina Bavetta are executive producers and Lian DesMarais is Supervising Producer.

Wednesday, 21 November 2018 00:00

MakeMyTrip Appoints Vipul Prakash as COO

MakeMyTrip Limited ,India’s leading online travel company today announced the appointment of Vipul Prakash as Chief Operating Officer for MakeMyTrip and Goibibo.

In this role, Vipul will be responsible for developing and executing strategic direction and priorities of the company. He joins MakeMyTrip from PepsiCo where he was last serving as Senior Vice President – Beverage Category for PepsiCo India region.

Commenting on the appointment, Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip, said, “We are excited to welcome Vipul to our leadership team. His rich experience of two decades at PepsiCo spanning geographies, deep understanding of consumer market and expertise in industry leading operational practices are truly invaluable. We are confident that his proven track record and extensive experience will extend MakeMyTrip’s upward trajectory.”

Speaking about his new role, Vipul Prakash, COO - MakeMyTrip, said, “MakeMyTrip is an iconic brand that has played a defining role in shaping the online travel space in India. I am extremely energised to take up my new role and have been truly impressed with the company’s institutional expertise and relentless focus on serving customers better. I look forward to drive the next phase of innovation and growth through operational excellence.

Prior to joining MakeMyTrip, Vipul was associated with PepsiCo for 20 years. In his previous role, he was responsible for delivering revenue growth, share and brand equity for PepsiCo’s beverage portfolio of five brands. Vipul joined PepsiCo in 1998 and held various positions in marketing and franchise, at sector and global levels. In 2007, he relocated to the US, where he spent three years on the International Beverages Marketing team and moved to Dubai in 2010 to head the Foods and Beverages Innovation department for PepsiCo Asia, Middle East and Africa before moving back to India.

Vipul holds a post-graduate diploma in management from IIM Ahmedabad and a mechanical engineering degree from IIT Delhi.

Wednesday, 21 November 2018 00:00

Raj Nayak quits as COO of Viacom18

Raj Nayak will be serving at Viacom18 till February, 2019.

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer. Raj Nayak had joined Viacom18 in 2011 as CEO, COLORS and was elevated to COO - Viacom18 in May 2017, following which middle of this year, his role was expanded to lead the revenue portfolio for the network’s broadcast business.

Speaking about Raj Nayak’s departure, Sudhanshu Vats - Group CEO and MD Designate, Viacom18 said, “Raj is one of the most admired leaders in the media and entertainment industry. While on one hand, it is our loss to see a committed and capable leader leave, on the other, it is reassuring to know that he will always keep Viacom18’s flag flying high. On a personal level, I would like to thank Raj for partnering me as Viacom18 scaled newer heights. On behalf of everyone at Viacom18, I’d like to wish Raj all the very best for his future endeavours.”

Speaking about his journey at Viacom18, Raj Nayak said, “The last seven and a half years at Viacom18 have been most exciting, challenging and rewarding. I have a wonderful team and they helped propel the company to new heights. The Viacom18 leadership has always been supportive and for that, I will always be grateful. These are exciting times for the media industry, the pace of change is remarkable, and I feel energised about the opportunity to do something new in this new landscape.”

With Earth being subjected to humankind’s worst behaviour, National Geographic highlights “The Future is Red” on some of India’s most iconic monuments

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans. Given the rate of deterioration of our planet, the future is looking red for life on Earth. This means that humankind will undoubtedly need to find a new home for its survival. In National Geographic’s new season of the acclaimed series MARS, which premiered on Saturday, experts like Elon Musk and former chief scientist of NASA explain how Mars will be that home soon. While the series focusses on how humankind will survive on the new planet, National Geographic is also trying to highlight another important issue connected to this – the subject of preserving our current home, Earth. To raise awareness around the planet’s depleting resources, National Geographic illuminated iconic monuments red on 17th and 18th November, to awaken people with a powerful message - ‘The Future is Red’.

The iconic structures used to spread this important message are some of India’s most visited and photographed monuments, including Worli Sea Link and Gateway of India in Mumbai, The National Museum and Signature Bridge in Delhi. These icons were turned red, followed by the message of ‘The Future is Red’ in the evening over the weekend. In this initiative, the monuments, which represent our heritage, become a moving medium to highlight the message that the future is red for us, unless we take responsibility for our past and present.

Produced by Academy Award winners Ron Howard & Brian Grazer, MARS - dubbed impressive, inspiring and scientifically honest by critics – combines expert opinions from space exploration pioneers with dramatic visualisation to showcase how humans will survive living on Mars, once we colonise the planet. The series highlights how humankind will face similar problems on Mars as it is facing currently on Earth, due to making the same mistakes. It highlights a spectrum of events that are currently compromising life and the environment on Earth: drilling, glacial melting, rising sea level and indigenous health epidemics which surface when the permafrost melts.

Gayatri Yadav, Head-Consumer Strategy and Innovation, Star India said, “With evolving science and technology, humankind has taken tremendous strides towards our next big frontier – the Red Planet. The new season of MARS, gives an in-depth view of how our lives will be on the planet. While our show celebrates humankind’s insatiable spirit of exploration, we also wanted to spread awareness about the fact that we are doomed to have the same fate on any new home, unless we take responsibility for it. National Geographic has always been a powerful voice that awakens people to change, and with this audacious initiative to turn our iconic monuments red, we want to highlight the importance for each and every one of us, to make informed choices to save our planet Earth.”

The new season of MARS was launched on the 17th of November at 9 pm on National Geographic & Hotstar.

Is SMS dead or are marketers missing the mark? Further findings indicate the latter:

61% of consumers surveyed say that most email ads they receive do not offer anything that interests them

Only 28% of consumers surveyed say that brands send them email offers well-timed with their needs

Bangalore, 20th November, 2018: Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting. The findings revealed the huge chasm between what marketeers believe they need to do to reach consumers, and what consumers actually prefer.

The study analysed the marketing techniques used by Indian brands and the areas they could improve to optimise their Return on Marketing Investment (ROMI). The findings indicate that 74% of marketeers use marketing technologies to reach consumers via SMS while only 2% of consumers prefer to receive marketing updates through this channel.

The online survey of more than 600 people that included both consumers and senior marketing professionals in decision-making roles from retail, consumer packaged goods, financial services, insurance and travel, and hospitality brands in India. The study sought to understand the use of marketing technologies across targeted industries and its relationship with consumer expectations regarding advertisements, loyalty and brand engagement.

Key finding of the survey :

● 63% of Indian consumers prefer personalized marketing and are inclined to purchase from brands that provide relevant content and offers

● About 78% of consumers expect companies to have a mobile app (50% regularly keep in touch with their most frequently-purchased brand on their mobile apps), and 68% feel frustrated when a website is not mobile-friendly

● In the next 12 months, 60% of marketeers plan to increase their technology spends

● 71% plan to increase spending on advertising and marketing performance measurement solutions

● 72% of the 25-34 years old read product reviews online

● 63% of Indian consumers are not willing to share personal information with companies to receive more relevant advertising however over 90% will give up information for perks and benefits

● Consumers require transparency and privacy protection, but only 15% of marketers in India consider preparing for GDPR as a priority

In line with this, Ashish Sinha, Country Head, Epsilon shared, “This research is a barometer for marketeers to guide them in reorienting their strategies and priorities to serve their consumers better and more effectively. We need to help marketeers understand what they are misreading when it comes to customer engagement. The study helps understand consumers and their predilections to help marketeers evolve. For instance, the study found, although about 92% of marketeers in India consider improving their ability to personalize capabilities as priority in marketing, the Indian market is unfledged in terms of data and technology readiness, cross-channel expertise, and in bridging organizational silos.”

He further added, “It is a big challenge for marketeers to opt for and use the right technology to help them make sense of data and make triable marketing decisions as fast as possible. Matters like privacy are sensitive areas for Indians and hence, marketeers need to sustain a balance between personalization and privacy. Indian marketeers need to find good partners with proven expertise for strategic guidance around collecting, cleansing and integrating consumer data and break down the internal data layers to improve their ROMI.”

Marketeers need to better understand how consumers want to be served in order to align their (Enterprise Marketing Technology) EMT investments and optimize their omnichannel marketing.

Additional findings from the consumers surveyed include:

Indian consumers prefer personalized marketing

With respect to personalized marketing, the study highlights that 63% of Indian consumers prefer personalized marketing and are inclined to purchase from brands that provide relevant content and offers. Loyalty programs executed by brands play a key role in customer acquisition and user experience where offers through email and SMS are the most popular tools being used by the marketeers currently.

Consumers expect brands to have engaging digital experiences

The survey also affirmed that regardless of age, gender or social background, consumers have high expectations of digital brand experiences. About 78% of consumers expect companies to have a mobile app (50% regularly keep in touch with their most frequently-purchased brand on their mobile apps), and 68% feel frustrated when a website is not mobile-friendly.

Additional findings from the marketeers surveyed include

Marketeers propose to increase their technology spends to deliver personalized experiences

The study also indicated that in the next 12 months, 60% of marketeers plan to increase their technology spends. Findings indicate that increased technology investments will help deliver personalized experiences as 92% of marketeers in India consider improving personalization capabilities as a top marketing priority.

Marketeers to focus on improving ROI of marketing

As improving the ROI of marketing is a principal initiative for 80% of the marketeers in India, it’s no surprise that 71% plan to increase spending on advertising and marketing performance measurement solutions.

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