MediAvataar's News Desk

MediAvataar's News Desk

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· Radio is the second most accessed medium across metros and non-metros

· Radio ads seen to be most effective in the 26-45 years age group

· Radio audiences, across both small cities and metros, consider the medium to be a trusted source of information

· 47% people use radio to listen to music, followed by TV at 42%, video streaming services at 5% and audio streaming services at 6%

· If print is considered as a primary medium of advertisement for the real estate sector, radio gives additional 17% incremental awareness over print

A recent research report, commissioned by Music Broadcast Ltd. - Radio City, and titled “Power of Radio” highlights radio as having the second-highest ad-attention, followed by TV and streaming services. In terms of ad-effectiveness, radio ads are the 2nd most effective in driving purchase intent, with TV being the most effective medium. The report is a first of its kind, and gives radio its firm place under the sun.

The report conducted by Nielsen India on behalf of Radio City surveyed a sample comprising working males, females, homemakers and students between the age of 18-45 from multiple income groups, demographics and listen to the radio at least once a week. Among other findings, the report highlights the efficacy of radio in its role in driving purchase intent among females, 25+ individuals and NCCS (New Consumer Classification System) B & C.

Commenting on the report, Apurva Purohit, President Jagran Prakashan & Director Music Broadcast Ltd. said, “In India, radio was largely limited to state programming until the 1990s but with the private sector entering the industry, it has grown exponentially over the last decade or so. The industry clocked an 18% growth compared to other markets in 2016 and with the phase 3 expansion into new geographies increasing FM’s reach dramatically, the industry will only grow faster in the years to come.

The findings of the study cement our belief in the power of radio, and I firmly believe that radio will re-emerge as a formidable choice for advertisers. The medium’s demonstrated ability to strike a personal connect with users, and the fact that it is seen as the most trusted medium and credible for information is heartening to see. ”

Wednesday, 07 February 2018 00:00

Midas Awards Announces 2017’s Midas Winners

McCann New York Earns Grand Midas for “Fearless Girl” and Scores 9 Gold

The Midas Awards® for the World’s Best Financial Advertising℠ announced the 2017 winners . Worldwide since 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale.

The 2017 Midas Awards Executive Jury honored entries with 1 Grand Midas Award, 52 Midas Gold Ingots, 88 Midas Silver Ingots, and 102 Finalist Certificates from creative submitted from 21 countries.

McCann New York earned the Grand Midas Award for “Fearless Girl” for State Street Global Advisors. The winning entry promoted State Street Global Advisors’ SHE fund: an investment fund for companies with more women in leadership. The statue of a young girl standing up to Wall Street’s Charging Bull became a symbol of female empowerment, the icon of International Women’s Day, a piece of city art, and a social media phenomenon. “Fearless Girl” swept the Midas Awards earning an impressive 9 Midas Gold Ingots.

“We are honored that Fearless Girl and our State Street Global Advisors partners have been recognized by the Midas Awards. This recognition reflects how extraordinarily disruptive a simple creative idea can be, and the impact it can have in the world, across industries, platforms and technologies.” —Devika Bulchandani, President of McCann New York

Gold Ingot winning entries from around the globe employed celebrity-driven engagement, personalized consumer experiences, high-profile event marketing, cause marketing, technology, and experiential marketing to gain market share, boost recognition and increase consumer engagement.

Brazilian agencies were in the winner’s circle earning 6 Midas Gold Ingots. R/GA Sao Paulo’s “Next Bank,” for client Bradesco Bank was recognized with 5 Gold Ingots. The campaign promoted the brand’s mobile-only bank that empowers digital-savvy millennials while seamlessly integrating into their lifestyle. McCann Brazil earned a Gold Ingot for “Priceless Rio” for client Mastercard’s delivery of priceless experiences in Rio.

South Africa struck Gold earning 12 Midas Gold Ingots. Cullinan Johannesburg’s “Give Art Life” for Absa/Barclays earned total of 6 Gold Ingots for their campaign launched to inspire young artists in Africa and create awareness for the Annual L’Atelier Art Competition. Joe Public PTY LTD Johannesburg scored 1 Gold for “Tale of a Note - Brand TVC” and 2 Gold Ingots for “Birds Eye View TVC” for Nedbank. King James Group Cape Town’s campaign “Uk'shona Kwelanga An Original WhatsApp Drama” was recognized with 3 Gold Ingots for their drama chronicling a family in real time leading up to the funeral of the deceased father and illustrating the need for funeral coverage.

Fp7/MENA scored 2 Gold Ingots for “There’s No Home Like Home” for Byblos Bank, their campaign that tackled the decline in home loans in Lebanon by targeting Lebanese ex-pats abroad.

US agencies were out front earning a total of 19 Midas Gold Ingots. MullenLowe Boston was honored with 3 Gold Ingots for client E*Trade for their humorous campaign placing financial dissatisfaction front and center, “Don't Get Mad” earned 2 Gold Ingots and “Plane Truth” was honored with a single Gold Ingot. CP+B LA was recognized with 2 Gold Ingots “Local Selects” for client Paypal showcasing the ease and accessibility of online shopping via PayPal’s live experiential sales platform. CP+N also earned the Gold Ingot for “Schwab Intelligent Advisory” for client Charles Schwab. Grey Group Global “Ally Lucky Penny” for Ally Financial earned the Gold for their campaign designed to change the way people look at pennies. 100 pennies were distributed in 10 American cities marked with an Ally logo on one side, and the opportunity to win $1,000.

Gold Ingots were also awarded to R/GA’s “Blockchain - The New Technology of Trust” for client Goldman Sachs for their website experience presenting the firm's research about the revolutionary Blockchain technology. VIA Agency’s campaign “The Power of Adjustments” for T. Rowe Price earned the Gold Ingot for demonstrating T. Rowe Price’s tenured Target Date investment team, via an acrobat’s routine, illustrating how even the smallest adjustments lead to powerful results. WHITE64 earned the Gold Ingot for “Claudia Avila” for PenFed Foundation, the Foundation honors one caregiver who exemplifies the dedication of a "Hero at Home" by caring for a wounded warrior.

TBWASingapore earned 2 Gold Ingots Ingot for “Unlimited Joy Machine” for Standard Chartered Bank for their launch campaign, offering unlimited cashback on travel, dining and shopping spends.

Zulu Alpha Kilo Canada was honored with the Midas Gold Ingot for “Mysterious Man” for Interac Association, capturing the era of payments utilizing mobile wallets and instant Interac e-Transfer®. McCann Canada’s “Priceless Surprises - Ball Hockey” scored the Gold Ingot for Mastercard. The campaign leveraged Mastercard’s shared sponsorship of the Maple Leafs and provided a fan with a personalized experience, an ultimate ball hockey court and meeting his hero, alumni player, Darryl Sittler.

Saatchi & Saatchi Australia earned 2 Gold Ingots for “Rescue Rashie” for putting CPR instructions on swimming vests, making CPR easy to follow and access, for Westpac Banking Corporation Australia Ltd. McCann Australia earned a Gold Ingot for “Tap Tennis” for client Mastercard for creating their own digital and onsite tennis tournament that allowed fans to compete during the Mastercard sponsored 2017 Australian Open.

New Zealand’s Special Group earned 2 Gold Ingots for “Changes” for their relaunch for client TSB with the promise of “banking your way.”

The United Kingdom was honored with 4 Gold Ingots. R/GA London earned 3 Gold Ingots for “Liv. - Digital Lifestyle Bank,” a digital bank for UAE millennials, for Emirates National Bank of Dubai. McCann London earned the Gold Ingot for their Mastercard campaign “BRIT Awards 2017”. The campaign inspired fans to "Live the Priceless Side of Music" by chronicling a fan’s family-wide experience with English singer, Robbie Williams. 

ad:tech New Delhi & Nestlé India Brings the 2nd Edition of Popular Global Startup Competition, "The Next Big Thing" to the Indian Startup Community

Call for submission open for innovators & disruptors in the advertising, marketing and digital media space

ad:tech New Delhi 2018, the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, openned the call for submissions, for the 2nd Edition of, "The Next Big Thing Startup Competition," (TNBT). After the phenomenal success of its debut year in 2017, and following a long-standing global run in other ad:tech markets, like New York and London the competition will shine the spotlight on some of the most valuable, new and up-and-coming companies in the advertising, marketing and digital media space.

The world is going through a time of unprecedented change, with technological advancements like we’ve never seen before. Keeping this thought in mind Nestlé India partnered with ad:tech for The Next Big Thing 2017. The winners of the 1st edition were SilverPush and Klove media – both of whom have innovative products in the Media and the Cooking space. 2017 proved to be a phenomenal year for these startups, moving them into previously unexplored markets and winning new clients, thanks to their association with Nestlé India. The 2nd edition of The Next Big Thing will be even bigger with the promise of sustained mentoring from Nestlé India’s top management to the finalists followed by a fully funded pilot project from Nestlé for the winner. Established brands like Nestlé always stand to learn from disruptive startups - access to innovation, introduce entrepreneurial spirit, learning to think differently, fail fast and iterate quickly.

Marketing challenges in 2018 includes 3 specific briefs from Nestlé India in the field of Nutrition & Health Digital Solutions and Services, Digitally Enabled Market Research and Content Creation Powered by Data and Technology. An eminent jury consisting of organization’s top management will hand pick a few finalists following this call for submissions. Then, at the 2018 ad:tech New Delhi event, the finalists will vie for jury votes. ad:tech New Delhi’s annual "The Next Big Thing Startup Competition" in association with Nestlé , will help both attendees and the greater ad:tech audience discover new technologies and/or services that will take business to the next level.

The companies featured in TNBT should be in the early stages of funding, and should have a technology or service that could potentially bring new value to the advertising and marketing audience -- the community present at the show on March 8-9, 2018, at the Leela Ambience Hotel, Gurgaon. The search committee -- seated with influential executives from major brands, technology companies, agencies and holding companies -- is looking for true game-changers. Finalists and winners will represent the best and brightest in a variety of emerging technology platforms and will stand to win a fully-funded Pilot Project with Nestle.

Speaking on the announcement, Rashi Goel, Head Consumer Communications at Nestlé India said,“ The Next Big Thing 2017 inspired startups to showcase innovation rooted in digital and technology which can be used to complement Nestlé’s existing initiatives. With the launch of the second edition we are looking forward to increased participation from the entire startup community with solutions which are sustainable & effective for Nestle India”

Also, Jaswant Singh, Country MD at Comexposium stated, “We are really excited to conduct the second edition of The Next Big Thing Challenge and contribute to the whole ecosystem of building the next set of entrepreneurs in India. Having received an overwhelming response last year; we are expecting an increase in participation in this edition. This competition will undoubtedly enable start ups to raise their profile by getting mentorship from industry leaders and provide the much needed impetus to growth.”


• Submission Period: 24/01 - 20/02
• Finalists Notified: 25/02
• The Next Big Thing Startup Competition at ad:tech New Delhi: 9/03

Finalists will receive:

• Complimentary passes to ad:tech New Delhi 2018
• Editorial coverage in ad:tech PR, and visibility to the greater Comexposium community of over 150,000 marketers, media technology and digital marketing solution provider


Wednesday, 07 February 2018 00:00

Rohit Gothi joins Hero Cycles as CEO

● Hero Announces Senior Leadership induction - Rohit Gothi moves from Hindustan Coca-Cola.

● With 25+ years of experience across various segments, Rohit set to spearhead the ambitious expansion plans of Hero Cycles Ltd.

Global bicycle giant Hero Cycles today announced the appointment of Mr. Rohit Gothi as its Chief Executive Officer, ushering in an exciting phase of growth and expansion.

Rohit joins Hero Cycles following a successful 4-year stint at Hindustan Coca–Cola Beverages where he was the Executive Director, Market Operations. With 25 years of rich experience in understanding of the B2C businesses, he certainly holds a lot of promise as sets forth to steer the Hero Cycles business. Having begun his career with Shalimar Paints, he has successfully held key positions in large conglomerates like Marico, Lornamed and Bharti Airtel.

In his new role as the CEO at Hero Cycles Ltd., Rohit will be responsible for spearheading the planning, development and execution of the company’s long-term strategy.

Speaking on the new appointment, Mr Pankaj M Munjal, CMD, HMC Group, said “We are delighted to have Rohit join our team. Today, Hero Cycles is the largest manufacturer of bicycles in the world and we are engaged in transforming cycling at the global level. With the objective of accelerating our growth, we plan to expand our verticals internationally and aggressively promote our upcoming product line and new age range of bikes. At this juncture in our journey, Rohit’s leadership would be instrumental in guiding the organization towards consolidating the domestic market while marking a global presence internationally. We are confident that the appointment will take the organization to new heights.”

Commenting on his appointment, Rohit Gothi, CEO, Hero Cycles, said, “I am excited about my new role in a category which holds immense promise and potential. The energy at Hero led by Mr Munjal is absolutely exhilarating and it feels fantastic to be a part of 7000 plus strong team of committed lively individuals. My endeavor would be to drive Mr Munjal’s vision to redefine cycling, innovate and integrate advance technologies and provide a world class product experience to consumers.

Wednesday, 07 February 2018 00:00

WION forays into Middle East & Africa

India’s first global news network WION spreads its wings

From small steps within South Asia, World Is One News (WION), the first global English news network from India, is now taking giant strides across the world. It has been 1 year since its first telecast and already, Indian viewers are rivetted by the country’s first truly international news channel. Particularly appealing is the fact that for the first time, Indian viewers can enjoy in-depth coverage of stories from far-flung corners of the world through a perspective and prism of their choice.

WION has now entered the Middle East. The channel has been launched on Etisalat - one of the biggest networks in the Middle East – in the United Arab Emirates and Qatar. Viewers in those countries can also watch WION on Du & Ooredoo. WION’s Middle East debut comes on the heels of its launch in seven African countries: Nigeria, Kenya, Zambia, Zimbabwe, Ghana, Botswana & Rwanda. WION is now one of India’s fastest-growing news networks. Come the months February to April, WION will be spreading its outreach to other South Asian countries like Bangladesh, Sri Lanka and Myanmar.

Celebrating 25 years of ZEE in Dubai, Rajya Sabha MP Subhash Chandra said, “After a successful start in India, WION is gearing up to bring world-class journalism to the people of UAE & Qatar who have long been waiting for a global network from India.”

Australians, too are enjoying shows by WION. The channel has been launched on Yupp TV there while talks are underway to launch it on other platforms in Australia & New Zealand too. WION is keeping its promise of providing in-depth and non-biased coverage of global stories, a space so far dominated by the western media.

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