MediAvataar's News Desk
Law & Kenneth Saatchi & Saatchi goes Americana inside out with their latest campaign for Jockey India!
Jockey, the leading American innerwear, active wear and leisurewear brand has launched a new range of products for men and women in the USA Originals collection. Ranging across products like briefs, vests, boxers, tracks, t-shirts, shorts and hoodies, this collection is inspired by everything American; the reds, blues and white, stars and stripes, the wild west and rock music.
The campaign conceptualized and executed by Law & Kenneth Saatchi & Saatchi includes a TVC, Print, OOH and will also use radio and digital media for engagement and activation.
The TVC, cut to the Joan Jett & the Blackhearts original song ‘I love rock n roll’, was shot in LA and Las Vegas, by Director Jonathan Hyde. Themed ‘Americana Inside out’ it features models putting on the Jockey USA Originals products interspersed with montages of iconic American imagery from basketball and baseball to Elvis, monster trucks to 4th of July celebrations and Hollywood, Las Vegas and Route 66 signages amongst several others. The print and OOH creative were shot in New York earlier in the year.
Speaking about the campaign, M C Cariappa, President – Sales and Marketing, said, “Jockey has to continue to stay in the ‘realm of the cool’ and emphasize its American lineage, which strengthens its image as a contemporary, international and premium brand. This was the objective in adding to our USA Originals range of innerwear and outerwear which celebrate the American look and the campaign helps to bring this idea alive.”
Rahul Nangia, Jt.National Creative Director, Law & Kenneth Saatchi & Saatchi said, “Here’s a 30 sec crash course in everything that is classic American. Unapologetic, even indulgent. There’s so much you will notice as you watch it again and again.”
Creative Agency - Law & Kenneth Saatchi & Saatchi
Creative Team - Rahul Nangia, Pritam Shettigar, Sreekumar Puthan Veetil, Clyde Galbao, Shahid Sheikh
Account Management - Debarjyo Nandi, Himali Shetye
Account Planning - Srinivas Madala
Agency Films Producer - Vijay Vigamal
Production House (India): Hundred Frames
Producers: Prashant Sampat, Shekhar Ravjiani
Executive Producer (India): Umesh Patel
Director: Jonathan C Hyde
Production Service Co. (US): George Brand, LA
Producer (US): Beth George
Executive Producer (US): Ruth Steen
Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for Duroflex. Headquartered in Alleppey, Duroflex is India’s leading manufacturer of rubberized coir mattresses.
As part of the mandate, Isobar India will now handle the digital and social media duties for the brand. It will manage the account from its Bengaluru office. It is pertinent to note here that the agency won the account following a multi-agency pitch. Isobar India is the first digital agency of the brand to leverage brand management across the digital mediums.
Speaking on the appointment, Mathew Joseph, Director, Duroflex said, “We are going through an exciting phase now. In this fast growing economy, more and more consumers are getting digitally savvy. Consequently, a lot of content is consumed on the go. It is vital that we also bring our marketing efforts online to address our target audience in this platform. I am certain that partnering with Isobar India will help us create stronger engagements with our consumers.”
Shamsuddin Jasani, Managing Director, Isobar India added, “We’ve had a fantastic start to 2017. We are delighted to partner with Duroflex It is an interesting an unexplored category that makes our task both exciting and challenging. Our efforts will focus on revolutionising the purchase process and steering the brand towards becoming an indomitable player in the category since there is huge opportunity to create great brand narratives through digital for Duroflex Mattress. The team is looking forward to create amazing work with our newest client on board.’’
Isobar India is a global full-service digital agency known for its significant innovations in digital marketing communications. The agency has also been recognized globally by Gartner as a Leader for the third year in a row in the Digital Marketing Agency Magic Quadrant, and by Forrester as a Leader for Digital Experiences.
Rajkumar Jha, Paul Weyland and Prateek Bhardwaj share creative sessions at the 12th Edition of India Radio Forum & Awards
What works for Shipra Srivastva of OLX, Amit Gujral of LG and Nomit Joshi of Gionee in bringing their audiences?
With each passing year, The India Radio Forum has taken the event a notch higher by bringing speakers who are thinkers and inspire the audiences.
Sessions are carefully curated by an international team of experts that present to you sessions rich in content.
This year the line-up includes internationally acclaimed marketing and sales strategist, Paul Weyland (Paul Weyland Communications), Amit Gujral (LG Electronics), Nomit Joshi (Gionee India), Rajkumar Jha (Ogilvy & Mather Advertising), Shipra Srivastava (OLX India) Ravi Mishra (Dentsu Impact) amongst others.
Paul Weyland will present ‘To Sell The Truth’ - share key tactics of great ideas, impacting local decision makers and formulating better budget requests. The attendees will be provided an opportunity to hear another industry stalwart and strategic communications mogul, Rajkumar Jha of Ogilvy & Mather Advertising. He will share his analysis of industry case studies to highlight the effective use of radio as a medium to drive social change.
In addition, be prepared to hear rapid-fire sessions with the ‘New Age Disruptors’ - Prateek Bhardwaj, National Creative Director, McCann India and Ravi Mishra, Group Head, Dentsu Impact, much to the delight of the attendees.
Bringing forth the up-coming event, Rajika Mittra Special Projects Director of The India Radio Forum said, “We pride ourselves in customising the platform to suit the needs of the Radio stations. All this would not have been possible without their continuous support and guidance. We are equally delighted to host some meaningful sessions by fantastic speakers who are keen to address key challenges and share ideas and solutions in an increasingly diversified media landscape. We love the passion they bring forward and we are looking forward to having an awesome 2017!
The India Radio Forum 2017 is being held at the iconic QLA - The Kila, Delhi on 19th May 2017
Pitching for the implementation of a uniform civil code in the country, noted playback singer Sonu Nigam said it is for the benefit of the country. In an interview to a News18 India, the versatile singer spoke against the practice of 'Triple Talaq,' terming it as a big social evil. Speaking to 'News 18 India'channel, Sonu praised the stand taken by the NDA government on the issue.
Expressing surprise at the continued prevalence of 'triple talaq' in the country, the singer suggested theimplementation of a uniform civil code as a way to remove all social evils in the country.
The ace singer, who stirred a controversy recently when he expressed his disapproval of the use of theloudspeaker in Mosques during 'Azaan,' said that he was not against the use of loudspeakers for prayers in Temples, Mosques or Gurudwara, provided if it does not violate any law.
In the interview, Sonu also expressed his concern over war-like situation prevailing between India and Pakistan. ''War is easy on Twitter and Facebook. It is easy to say 'lets go for a war,' but a war will destroy several generations. Pakistan should understand that India is not a small nation and India should understand that no matter how small your enemy may be, a war will lead to destruction,'' he said.
The singer also expressed his disapproval over the ban of exchange of artists between India and Pakistan. Describing the exchange of artists between nations as a bridge that links them, he said, ''We should always keep a small bridge between the nations open. Art is one such bridge that keeps people between the two countries bonded with each other.''
The singer praised the work being done by Prime Minister Narendra Modi, as well as that being done by Uttar Pradesh Chief Minister Yogi Adityanath. He also applauded former Prime Minister Manmohan Singh, saying that during his Prime Ministership, India remained unaffected by the world economic slowdown of 2008.
“The Refugee Nation” Wins Best of Show
The One Club for Creativity announced the winners for the 44th Annual One Show Awards in cross-platform, film, intellectual property, interactive, mobile, radio, social influencer marketing, social media, and UX/UI. Hosted by Jessica Williams, former Daily Show correspondent, The One Show awarded Best of Show to “The Refugee Nation” for Amnesty International by Ogilvy/New York.
“In a year rife with political discord and social upheaval all around the world, ‘The Refugee Nation’ is a prime example of how our industry can both reflect and influence our culture,” said Kevin Swanepoel, CEO of The One Club for Creativity. “Evocative in its design and versatile in its application, ‘The Refugee Nation’ won Best of Design and Best of Cross-Platform before going on to win Best of Show.”
There were 243 Pencils awarded – 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries. Overall, there were 21,844 entries from 73 countries. Eight Best of Discipline winners were announced, as well as the following special award winners:
Agency of the Year: McCann/New York
“We’re incredibly humbled with the One Show Agency of the Year honor, and delighted that all of our major regional offices were recognized in the awards show.” – Rob Reilly, Global Creative Chairman of McCann Worldgroup
McCann/New York (1)
Dentsu Inc./Tokyo (2)
Leo Burnett/Chicago (3)
Ogilvy/New York (4)
BBDO/New York (5)
Wieden Kennedy (6)
Droga5/New York (7)
Clemenger BBDO/Melbourne (8)
almapBBDO/São Paulo (9)
Ogilvy & Mather/Chicago (10)
Network of the Year: Ogilvy & Mather
"I want to thank our people at Ogilvy and our clients for this recognition across disciplines and borders. Their continued dedication to Pervasive Creativity, their talent and courage continue to make the difference.” – Tham Khai Meng, Ogilvy & Mather Co-Chairman and Worldwide Chief Creative Officer
Ogilvy Group (1)
BBDO Worldwide (2)
McCann Worldgroup (3)
Leo Burnett Worldwide (4)
TBWA Worldwide (5)
DDB Communications Group (6)
J. Walter Thompson Worldwide (9)
Independent Agency of the Year: Droga5
"We are obviously thrilled, and the fact that we earned this honor with winning work from nine different clients makes it all that much more special." – David Droga, Creative Chairman & Founder
"We are incredibly proud to win the inaugural Independent Agency of the Year award. Great people in our agency working with great clients. Nothing beats that." – Ted Royer, Chief Creative Officer, Droga5
Client of the Year: Lockheed Martin
Lockheed Martin (1)
Amnesty International (3)
Swedish Tourist Association (4)
Channel 4/Rio Paralympics (6)
Getty Images (6)
Art Institute of Chicago (8)
Under Armour (10)
Holding Company of the Year: Omnicom
“The One Show represents the best that the advertising world has to offer and we are deeply honored. This award is a testament to having the best talent in our business who consistently set the benchmark against which the entire industry is judge. I want to congratulate and thank everyone who contributed to this success.” – John Wren, President and CEO, Omnicom Group
Top-ranked holding companies:
Omnicom Group (1)
Interpublic Group (3)
Dentsu Group (5)
MDC Partners (7)
Hakuhodo DY Holdings (8)
Cheil Worldwide (10)
Penta Pencil: Wieden + Kennedy and Nike, and TBWA\Media Arts Lab and Apple.
"Nike and W+K have a great history of inspiring athletes around the world to push the limits of their human potential. As the communications world has gotten more complex, we still focus on that simple thought and push ourselves to express it in new, interesting ways every time. If you love sports and creativity, there is no better client (than Nike) that you can dream of." – Alberto Ponte, Global Creative Director on Nike, Wieden+Kennedy
“Nike and W&K’s creative partnership has resulted in some of the most iconic and memorable campaigns that celebrate the power of sport and inspire athletes around the world to push their limits to be their best. And just like athletes challenge themselves, we challenge each other to deliver the very best work to create deep and lasting relationships with our consumers,” said Enrico Balleri, VP Nike Brand Communications.
These were the top-ranked countries:
United States (1)
United Kingdom (3)
South Africa (10)