16 January 2021 05:48

MediAvataar's News Desk

MediAvataar's News Desk

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Learn. Participate. Win.

Technology today has become a way of life, making coding an extremely important skill to possess in order to thrive in this competitive era. Hindustan Times Codeathon platform enabled students to learn coding and showcase their talent thereby putting them on an accelerated path to success by enabling them to learn, participate & then win.

After a marathon run where more than 10,000 schools participated with over 61,000 registrations, and students learning programming languages such as HTML, CSS, Python.

While India has a lot of coders, coding for kids is novel and nascent. Institutional coding is not yet developed for kids while coding remains premium and aspirational for parents and cool for kids. Through HT Codeathon, there is an opportunity to build the next generation of coders.

HT Codeathon provides various opportunities to school students to help them enhance their critical skills, logic building, and problem-solving skills. Talking about this novel initiative, Samudra Bhattacharya, CEO-Print, HT Media says, “This has been a long journey of over a year in developing the right platform which solves a need-gap in the education space for our partner schools as well as our sponsors. This is precisely the balance we wanted to achieve when we started this journey. I wish to thank our esteemed partners in Cuemath, IBM & Delhi Government who helped us get 61,000 registrations from 10,000 schools in Hindustan Times Codeathon 2020.”

Rajan Bhalla, Group CMO, HT Media adds, “This is a first-of-its kind initiative and solidifies our continued focus towards the Millennial & GenZ audiences and the hugely positive response from our trusted readers & partner schools acts as the perfect endorsement. This is just the first step in creating a big movement around engaging the younger audiences with platforms that speak to them.”

Hindustan Times Codeathon provided the perfect opportunity amidst the lockdown to enhance coding skills and make children ready for a tech-enabled future. A student just had to pay a one-time registration fee of Rs 499/- + GST to complete their registration process at www.htcodeathon.com.

Eligibility: Students of Classes VI to IX

Online Preparation Modules were provided to the student post-registration. Online qualifiers and then Finale were conducted in December. HT Codeathon also provides various incentives to the students to participate by providing various gift hampers such as Laptops & Smart Watches. Certificate of Participation has also been provided to all the participating students.

Rajiv Bakshi, the CEO of Reliance Entertainment’s Reliance Big Synergy, has been conferred with the “CEO Of the Year” 2020 award by the jury of World Brand Congress, World Marketing Congress and CMO Global.

The award was given in recognition of Rajiv’s differentiated strategy to establish Reliance Big Synergy as the leading content development and production powerhouse in India. As the CEO of Reliance Big Synergy, one of India's oldest and most respected content development and production companies, with a legacy of 5,000 plus hours of path- breaking content, he leads a team of creative visionaries and committed to create of high-impact web series, direct to OTT movies, TV fiction and unscripted/factual content across OTT & Broadcast platforms in Hindi and regional languages.

The jury to announce the award included Prof. Indira Parikh, Ex. Dean, IIM Ahmedabad, Dr. Harish Mehta, Chairman, Onward Technologies & Founding Member, Nasscom; Dr. Arun Arora, Executive Chairman, Edvance Schools & Former CEO, The Economic Times and Dr. R L Bhatia, Founder, World CSR Day.

Speaking about the phenomenal achievement, Shibasish Sarkar, Group CEO, Reliance Entertainment, said, “Rajiv, time and again, has proved himself to be a brilliant leader. His knowledge, wisdom and vision have been the driving forces behind his exemplary career. It’s a proud moment for all of us at Reliance Entertainment.”

Delighted with the distinction, Rajiv Bakshi, CEO, Reliance Big Synergy, said “I am grateful to my team, our esteemed partners, talent and crew and the viewers of our shows who have contributed to this recognition. I humbly accept this honour on behalf of my entire team. I am passionate about transformative disruptions that change consumer and societal behaviours and create long-term competitive advantage. This award is a vindication of the success of our business and content strategy to cater to the rapid transformation and diversity of the Indian media sector.”

An alumnus of Harvard Business School, Rajiv has 20 years of multi-functional experience of working with global and Indian consumer product and services companies. He has deep understanding of Broadcast Media, OTT Streaming Platforms, Smartphones, Consumer Durables and Electronics industries.

Earlier in his career, Rajiv turnaround Discovery Networks’ India & South Asia business, as the Head of Products & Marketing, and he is credited for building its 11-channel portfolio, 10-year leadership for Discovery Channel; pioneering lifestyle category with TLC; launching kids' business - Discovery Kids and introducing HD experience to viewers in India. Prior to Reliance Entertainment, Rajiv was the CMO of a home-grown Indian disruptor in Smartphones and Consumer Durables where he envisioned the brand transformation and Go-To-Market strategy across product verticals - Mobile Phones, LED TVs, ACs, Washing Machines and Accessories. In his early career, he consulted companies in FMCG, Auto, Financial Services and Telecom.

Period drama ‘Jai Jai Swami Samarth’ to go on air from 28th December,Monday-Saturday at 9:30 pm

First of its kind non-fiction show, ‘Sakkhe Shejari’ to launch on 11th January, 2021

It’s an early new year celebration at Colors Marathi. After entertaining Maharashtra with a variety of fiction and non-fiction shows, Colors Marathi stayed true to its brand ethos of ‘Navi Umed, Navi Bharari’ by offering culturally rooted content to its viewers in the lockdown year of 2020. Further, in a commitment to continue to retain its title of being Maharashtra’s most preferred Marathi general entertainment channel, Colors Marathi is all set to ring in early celebration bells with the launch of two new shows.

To bid an early farewell to 2020, Colors Marathi announces the launch of ‘Jai Jai Swami Samarth’, a period drama presenting the life story of Swami Samarth which will go on-air from 28th December, 2020, Monday to Saturday at 9:30 pm. The show will showcase theories, philosophies and lesser-known life stories of Swami Samarth that hold true even today and continue to be the guiding light. In addition to this, to welcome the new year on a positive note, the channel will launch a first of its kind television non-fiction family show, ‘Sakkhe Shejari’ , with Venky’s Purotein as Special Partner, on 11th January, 2021, which will see sets of neighbours compete with each other in a series of tasks and challenging situations to finally win the title of ‘Best Neighbours’. India has a unique concept of “neighbours” who have been living in the same society for so many years, that they are closer and more connected than even blood relatives. The show will celebrate and honour the true bond between neighbour families and cover various aspects such as respect, trust, belongingness, pride and selflessness.

Elaborating on the new show launches, Deepak Rajadhyaksha, Programming Head, Colors Marathi, said, “Maharashtra is a land full of rich history and cultural values. At Colors Marathi, we have been entertaining our viewers with content that is culturally rich and resonates with every Maharashtrian household’s values. Drawing synergies from our lockdown learnings, our aim is to deliver the best stories to our audiences. From fiction dramas to contemporary stories and big-ticket non-fiction shows to adopting international formats, our versatile portfolio has helped us position ourselves as the most preferred destination for meaningful stories with entertainment. With the launch of these two new shows, we will further strengthen our line-up, both in the fiction and non-fiction categories. While period drama, Jai Jai Swami Samarth, aims at enlightening our viewers with life changing philosophies from the golden era of Swami Samarth, Sakkhe Shejari will honour and celebrate the bond between families who live in the same neighbourhood. With these new offerings, we are hopeful to create an impact and further enrich our audiences with memorable experiences.”

With these two new shows and with existing shows such as Balumamachya Navana Changbhala, Sundara ManaMadhye Bharali, Chandra Ahe Sakshila, Sukhi Mansacha Sadara, Raja Ranichi Ga Jodi, Jeev Zala YedaPisa, successfully enthralling viewers, Colors Marathi continues to provide compelling and meaningful stories to establish newer heights in the Marathi television industry.

Swiggy’s fifth annual StatEATstics report takes a look at all that India Swiggy-ed this year Swiggy StatEATstics 2020: The World from Home (WFH) edition

Swiggy’s fifth annual StatEATstics report takes a look at all that India Swiggy-ed this year

2020 was truly an extraordinary year for families across the country. Dining tables did double duty, serving both as workstations and well as tables to eat your favourite food in the comfort of our homes. At Swiggy, our delivery partners delivered not just food from favourite restaurants, but also essentials from supermarkets, pet and meat stores as well as delectables lovingly made by friends and families. While contactless deliveries made ordering biryani - India's forever-favourite food a breeze, healthy eating and DIY cooking kits found their place on some menus.

Delving deeper into 2020’s most interesting ordering trends is the fifth edition of Swiggy’s annual StatEATstics analysis.

Note: The StatEATstics order analysis is based on millions of orders received by Swiggy, India’s largest food ordering and leading on-demand delivery platform, between January and December 2020

A Biryani per second in 2020

Unprecedented times? Not for the Biryani! Veg, Chicken, Mutton or Aloo, collectively some form of Biryani was ordered more than once every second in 2020!
The mighty Chicken Biryani reaffirmed its place as India’s favourite dish.

Most common first order by a new user: Over 3 lakh new users made their Swiggy debut by ordering in a Chicken Biryani.

However, its vegetarian counterpart did not have the same luck. For every Veg Biryani, there were six Chicken Biryani orders

The rise of work eat from home

While we delivered 5 times as many orders to ‘Home’ addresses compared to ‘Work’ addresses between January and March, that number rose to 9 times as many Home orders vs. Work orders in April and May.

Dishes like Paneer Butter Masala, Masala Dosa, Chicken Fried Rice and Mutton Biryani continued to be India’s favourite pick-me-up dishes.

Perhaps missing their office Cappuccinos and Masala Chais while working from home, lakhs of hardworking Swiggy users fought the post-lunch slump by ordering in varieties of tea and coffee.

What did Indians miss the most this 2020?

Not colleagues, not friends, but their pani puris. Swiggy ensured there was no social distancing from this most missed ‘chaat’ as they delivered over 2 lakh pani puri orders post-lockdown.

What’s more, Swiggy is going to offer more choice by onboarding 36,000 street food vendors across 125 cities in partnership with the PM’s SVANidhi Scheme in what could be the world’s largest street vendor program.

2020 put health on the menu

Since launching in August, Swiggy HealthHub, a curation of healthy food items on Swiggy has grown exponentially in cities like Bengaluru, Delhi, Mumbai, and Hyderabad.

While users in the National Capital Region (NCR) ordered the healthiest meals, Bangaloreans showed a high resolve to get healthy - at 130%, the city saw the highest increase in healthy food orders on Swiggy HealthHub. One health-conscious user in the city placed a minimum of two orders every day in the last four months!

Supergrains emerged as India’s favourite way to get healthy with a 127% increase in orders for dishes based on them. It was followed by Vegan (50% increase) high-protein dishes (49%) and keto-friendly items (46%).

Diwali-binge resulted in November recording the highest number of healthy orders.

‘Breakfast like a king; lunch like a prince; dine like a pauper’ was very much in vogue, with people eating an average of 342 calories for dinner. Lunches ranged at under 350 calories, while breakfast, the day’s most important meal, saw people consume an average of 427 calories.

The healthy version of salads, sandwiches and ice creams were the most popular items on Swiggy HealthHub. Here are the six most ordered healthy dishes of 2020:

High-Fibre Idli
High-Protein Khichdi
Vegan Gravy
Low-Fat Salads
Keto-Friendly Sandwiches
Gluten-Free Ice Creams
Instant convenience. Delivered.

In just four months of its launch in August in Bengaluru and Gurugram, Instamart, Swiggy’s instant grocery and essentials delivery service has made a special place for itself in the hearts of consumers.

For those who chose not to order in but cook themselves, Swiggy delivered over 1.6 lakh meal kits via Instamart, giving them the restaurant dining experience in the comfort of their homes.

We delivered over 75,000 kgs of onion - our most ordered item on Swiggy Instamart till now. Along with other kitchen essentials like potatoes, bananas, coriander leaves and milk.

Masks, hand wash soaps & gels, and sanitizers continued to be ordered through the year, right to the very end.

And a Genie for every wish

While forgotten keys, chargers, jackets and spectacles were the most common tasks(wishes?) pre-pandemic for Swiggy Genie, here’s what happened post-lockdown.

Present in over 65 cities, Swiggy’s pick-up and drop service Genie delivered it all: daily essentials and food, snacks and books to parents juggling remote work and their kids’ online school sessions, and even rakhis and chocolates during Raksha Bandhan.

Home-cooked food was one of the most ferried items in 2020, as people reached out to help elderly relatives, friends and colleagues struggling without help. A rising interest in baking also meant a lot of people were swapping goodies and organising socially-distant potlucks. We received over 120,000 food-related tasks on Swiggy Genie.

Our Genies (delivery partners) with their golden heart stepped in to help for every request no matter how near or far!

Our shortest delivery request came in from someone in Bangalore and spanned a meagre 600 meters to collect an empty water can from their home and exchange it for a full one at the store.

Meanwhile, our longest delivery spanned 39kms in Kolkata and involved the delivery of a SIM card.

While cities Bangalore, Mumbai and Chennai turned to Swiggy Genie the most for food and daily essentials. Kolkata found itself a place in the top three cities for the delivery of medicines and Covid essentials.

Genie also associated with Goonj for a donation campaign during Diwali in 7 cities to bring pre-Diwali cheer to those in need. Top items delivered included pre-loved clothes and winter wear, books, dry ration and stationery.

With several schools adapting to online learning, parents used Genie to collect new textbooks, homework diaries and stationery from schools. In all, Swiggy delivered 6000 book kits to students from specific schools that had partnered with us.

Delighted to ‘meat’ you

Nothing can keep meat lovers from grilling up homemade kebabs. India’s meat of choice was Chicken with over 6 lakh kgs ordered on Swiggy. Rohu and Catla (cut Bengali Style, of course) were the most popular fish orders.

Bangalore emerged as the most meat-loving city.

Mi India, India’s No.1 Smartphone brand announced their partnership with Discovery Channel, country’s leading real-life entertainment channel, for the new season of their renowned short-form content series ‘Feelin Alive’.

The season 2 of Feelin Alive features Cyrus Sahukar and Amol Parashar embarking on an exhilarating journey, capturing the scenic frames of Manali using the Flagship 108MP camera on the Mi 10T Pro.

Mi 10T Pro’s main highlight would be it’s camera setup which allows you to shoot images in 108MP which promises real to life images with great detailing. You can also shoot videos in 8K which was unseen in this category. There is also support for Macro and Ultra-wide lenses which allow you to go closer or wider, depending on what you are shooting.

Shot in one of the most beautiful locations in India, Manali, the four-part series will take the viewers on an adventure to conquer the extreme and experience the adrenaline rush that they’ve been craving for some time now. The first episode of the show premieres on 28th December, 2020 on Discovery Channel, Discovery HD, TLC and TLC HD.

Commenting on the association, Sumit Sonal, Mi Marketing Lead, Mi India, mentioned, “We are delighted to partner with Discovery India and embark on an adventurous journey with ‘Feelin Alive’, one of their renowned and thrilling shows. Mi 10T Pro is an absolute dream to travel with and helps capture memorable moments for posterity, thereby allowing the hosts to create and share visual content, on-the-go. With its captivating aesthetic, powerful 108 MP camera and its functionalities, the Mi 10T Pro is a perfect companion for all power users.”

Shaun Nanjappa Chendira, Head of Advertising Sales- South Asia, Discovery Network said, “At Discovery, we are committed to bringing business solution-oriented offering for our advertisers and marketers. The content on the channel is well received by both the audience as well as the advertisers. We are delighted to partner with Xiaomi, and have their latest phone, the Mi 10T Pro accompanying the hosts of Feelin Alive on this adventurous journey!”

Training under experts, both Cyrus and Amol will set out to perform some extreme sports including slacklining at Jagat Sukh, canyoning at Jogini Falls, snowboarding at Solang Valley and ATV off-roading. This action-packed season is sure to make the viewers feel alive!

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