MediAvataar's News Desk

MediAvataar's News Desk

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Classic movies have captured the heart of cinema lovers time and again and have reinforced the belief that ‘Old is Gold’. Such is the power of ‘classics’ that fans from different age group happen to be familiar with the cast and dialogues, even if they haven’t watched the movie. With the advent of cutting edge technology and digitalization, anyone can watch these movies anytime, anywhere. However, the joy of watching ‘Classics’ on the Big Screen in heritage cinemas continues to remain unmatched.

In keeping with the spirit of love for classics, Mukta A2 Cinemas - one of India’s most reputed and esteemed chain of cinemas and Zee Classic with its brand proposition ‘Woh Zamaana Kare Deewana’ are charging ahead to bring back these super hits from the era gone by, on to the silver screen. They have been supported in this endeavor by 1018MB especially to curate a list of much-loved classic movies for screening. The popular movies will be screened at New Excelsior Mukta A2 Cinemas, one of the heritage theaters in Mumbai. New Excelsior Mukta A2 Cinemas is one of the oldest cinemas in Mumbai. The operations of the cinema were taken over by MUKTA A2 Cinemas this February. The revamped cinema has maintained most of the elements from the yester-years, with THE biggest screen in India and an auditorium that can accommodate 596 people. The experience is bound to invigorate nostalgia amongst the audience and bring back memories of watching matinee shows in big single screens.

So far, Mukta A2 Cinemas have screened movies like 1942: Love Story, Karz, Taal and Andaz Apna Apna, the era of the classics and the highly acclaimed movies of the past, since 9th April. The campaign will continue further as Zee Classic associates with Mukta A2 Cinemas and will present films like Kalicharan, Hero, Karma, Hum Aapke Hai Kaun, Parinda amongst others at New Excelsior Mukta A2 Cinemas in Mumbai.

The Classic screenings are starting from 24th September with the film Kalicharan. The films director Subhash Ghai and Superstar Shatrughan Sinha will be present at the event to interact with the guests and share some interesting anecdotes and stories revolving around these iconic movies.

Commenting on the association, Mr Subhash Ghai said, "We are going to deepen our ties with evergreen movies, this association will help the audience in experiencing the yesteryear cinema with upgraded technology. Our tie-up is aimed to enhance the audience-experience. The films will be screened on the largest screens in India at New Excelsior Mukta A2 Cinema.”

Speaking on the occasion, Mr Rahul Puri, MD, Mukta Arts Ltd said, “Our belief always motivates us to bring better viewing experiences for our audience. With our partnership, we want to bring back some of the greatest movies and invite cinema lovers to India’s biggest cinema screen. In our past screenings, we have observed that the audiences are showing interest. We plan to continue these special screenings regularly at New Excelsior Mukta A2 Cinema.”

Business Head, Zee Hindi Movies Cluster, Mr. Ruchir Tiwari said,"This association is yet another initiative by Zee Classic to present the best of Indian classic cinema to its viewers. It is a brilliant opportunity for all film enthusiasts to revisit the iconic cults of Hindi cinema blended with the best of movie watching experience.

He is desi and she is classy. He thinks its love and she thinks its friendship. He wants her to be his girlfriend, she settles to be his ‘Half Girlfriend’. As different as chalk and cheese, their love story is as relatable as it can get. Giving the viewers a much-needed dose of entertainment, &pictures, Naye India Ka Blockbuster Movie Channel presents the World Television Premiere of ‘Half Girlfriend’ on Saturday, 23rd September at 8 PM.

Based on Chetan Bhagat’s bestselling novel ‘Half Girlfriend’, the film is directed by Mohit Suri. Known for films like Ek Villain, Aashiqui 2 and Hamari Adhuri Kahani amongst others, this was his first production venture along with Ekta and Shobha Kapoor. Starring youth sensations Arjun Kapoor and Shraddha Kapoor, the film also features Vikrant Massey, Rhea Chakraborty and Seema Biswas amongst others. Aided by catchy story line and fresh faces, Half Girlfriend’s music topped the charts for weeks with love anthems like ‘Baarish’ and ‘Phir Bhi Tumko Chaahunga’; having the nation swoon over them.

To heighten the entertainment quotient, &pictures presents director Mohit Suri and novelist Chetan Bhagat in a candid conversation revolving around Book V/S Film. The two witty men will take the viewers on an exciting behind the scenes journey of Half Girlfriend talking about the film’s music, shooting locations, characterization, Bill Gates and much more during the premiere of the movie.

Talking about the premiere, director Mohit Suri said, “People usually say that your nervousness comes to an end after the film releases, but that is not the case with me. Now that Half Girlfriend is premiering on &pictures; I am equally or more nervous because the film will reach out to a much larger set of audience. I have always felt that television is a strong medium and all my films were heavily viewed on television. With the premiere of Half Girlfriend this weekend, I hope the viewers love it and enjoy this unique love story of Madhav and Riya.”

Madhav (Arjun Kapoor), a simple boy from the heartland of Bihar who can barely speak in English gets admitted to a prestigious college in Delhi through sports quota. On campus, he meets Riya Somani (Shradha Kapoor), an elite Delhi girl. What is love at first sight for him; is friendship for Riya. Obsessed to make her his girlfriend, he miffs Riya and she leaves him to get married to her family friend. The story of the movie moves ahead in time when Riya and Madhav meet each other at Patna, only to find that she is single. Madhav gives his love a new chance and starts pursuing his love for Riya again. When Madhav attempts to track her down, he finds that she has cut all her ties in India and disappeared.

Will Madhav be able to find Riya & will Riya agree to change her status from Half Girlfriend to Girlfriend?

Experience love in the air with the World Television Premiere of Half Girlfriend on Saturday, 23rd September at 8 PM only on &pictures

Wednesday, 20 September 2017 00:00

Dentsu Impact elevates Anupama Ramaswamy as NCD

Dentsu Impact has recently re-structured its creative department and promoted Anupama Ramaswamy as the National Creative Director.

Anupama has been with Dentsu Impact for over a year now. She had joined as an Executive Creative Director.

The recent re-structuring happened owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa brands) with Dentsu Aegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Anupama would be leading this team both on offline as well as digital creative front.

Some of the agencies that Anupama has worked with, besides Dentsu Impact, include Cheil, JWT, Lowe Lintas, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Samsung, Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost. There are a number of awards in her kitty; both international and local like Cannes Gold, Clio Gold, AdFest Golds, Spikes, Effies, New York Festival and a number of Abby’s. She was a part of the One Show Jury in 2012 and is a regular face on the Goafest jury panel over the last few years.

Commenting on her new role, Anupama Ramaswamy said, “It is an exciting time to be at Dentsu Impact and working on a brand like Maruti Suzuki. Maruti Suzuki is undergoing a transformation and not many in the industry can boast of being a part of such a change. A change that happens once in 35 years. My mandate is to make the most popular automobile brand equally young and vibrant. And hopefully, I would be able to add value to the business and win some awards. There is so much to learn and hopefully enough to contribute too.”

Talking about the development, Soumitra Karnik, Chief Creative Officer, Dentsu Impact said, “Anupama has played a stellar role in the creative performance of Dentsu Impact and this is an extremely well deserved elevation. Keeping pace with where Maruti Suzuki aims to be in the coming times is both exciting as well as challenging. It requires complex understanding of the automobile industry and the world in which it is going to operate in. Anu is going to be right in the forefront of this change and along with her team of individuals with diverse capabilities, will be setting altogether a new bar.”

No artificial boost through dual banding or landing page

(Source - BARC, TG- NCCS A Males 22+, Period - WK 36'17, TB- 06:00 - 26:00, Market- Mega Cities)

India Today Television left behind most other channels including Republic TV, NDTV 24x7 and CNN News 18 on the cabinet reshuffle week (NCCS A Males 22+, Period - WK 36'17, TB- 06:00 - 26:00, Mega Cities). It is noteworthy that this leadership is accomplished with no dual feed or landing page but on pure good programming and trust.

India Today has shown substantial growth in latest 4 weeks with a growth of 15% in Impressions 000 while other channels like Times now & Republic TV viewership have gone down in latest 4 weeks.

Last 4 weeks which were big news weeks, had breaking stories such as Baba Ram Rahim Verdict, China BRICS summit (5th Sep'17) , First Breaking on Cabinet Reshuffle and Raghuram Rajan interview on demonetisation Report. In these times, India today TVs performance is remarkable given it is operating from a position of no unfair distribution advantage.

One of the major contributors of India Today Television’s unmatched growth was the Fearless reporting and impactful coverage done by the channel - exceptional reportage on Ram Rahim conviction, Impact of expose on Halala coverage or the news on Train Accidents which led to the resignation of senior authorities of the Railway department.

The top rated program of 4 out of 8 preceding weeks belong to India Today Television (Source - BARC program performance, TG - NCCS A Males 22+, Period - WK 29'17 - WK 36'17, Mega Cities)

India Today television was No.1 channel during all the important and breaking news recently such as celebration of 9 years of Virat Kohli in International cricket (Source: BARC, Mkt: Megacities, Date: 19th Aug, TB:1930-2000 Hrs, TG:-22+Males A), The Ram Rahim Judgement and the fearless reporting from ground zero(Source: BARC, Mkt: Megacities, Date: 28th Aug, TB:15:00-17:00 Hrs, TG:- 22+ Male A, Share% among 7 Eng news channels), India Vs China D Day (BRICS Summit Live Coverage) - (Source: BARC, Mkt: Megacities, Date: 05th Sept, TB: 10:00-12:00 Hrs, TG:- 22+ Males A, Share% among 7 Eng news channels)and Discussion with Raghu ram rajan on Demonetization report ( Source - BARC, Mkt: Megacities, Date: 7th Sep 2017, TB:1900-2000 Hrs, TG: 22+ Males A)

India Today was also clear numero Uno in Average Time Spent, 09 min 29 sec, while CNN News18 ATS in Mins was 04 min 34sec , followed by NDTV 24x7 06min 29sec, Times Now 03min 55 sec, Republic TV 05 min 13 sec.( Source: BARC, Mkt: Megacities, Period: Wk 36’17, TB:06:00-26:00 Hrs, TG:- 22+ Males A)

Alchemist Marketing Solutions wins the marketing and communications duties for Divine Solitaires, India’s first solitaire diamond brand. With this shift to a specialised marketing strategy agency, Divine Solitaires aims to consolidate their position as a leading solitaire & diamond jewellery brand.

The growth of Divine Solitaires has been well sustained over the last 11 years. Owning to the vision of its Founders and Directors Mr.Shailen Mehta and Mr.Jignesh Mehta, Divine Solitaires has grown as a brand for the discerning customer, standing for its highestquality diamondsand bringingtransparency indiamondpricing. The firm already boasts on the strength of their message of quality, trust and value, and has aggressive growth targets across India.

Alchemist, as strategic marketing consultants, has defined the communication strategy for several clients across the country, through some path-breaking marketing campaigns. As Manish Porwal, Managing Director of Alchemist Marketing Solutions, states, “The joy of marketing is to create aspiration. Divine Solitaires is a strong product that gives us the grounds to make a fantastic marketing story across India. We are excited about creating campaigns that stand out, and consolidate this brand’s position at the top.”

Says Jignesh Mehta on the engagement with Alchemist, “We look upon Alchemist asa strategic marketing expert who can lift Divine Solitaires into a new growth orbit, building the brand with an understanding of our business objectives. Alchemist offers just that, with their sound experience of marketing strategy across brands and markets. I am happy to welcome Manish and his team on-board."

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