MediAvataar's News Desk

MediAvataar's News Desk

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Rugby’s greatest prize, the Webb Ellis Cup, will be welcomed to India by Hon’ble Sports Minister of India, Col. Rajyavardhan Singh Rathore next week as the Rugby World Cup 2019 Trophy Tour arrives in Delhi.

India is one of 18 nations that will host rugby’s most coveted prize the Rugby World Cup trophy; the Webb Ellis Cup

The two-year Trophy Tour aims to engage and excite new and existing rugby fans ahead of Rugby World Cup 2019

Japan will host Rugby World Cup 2019, the first time the tournament will be played in Asia

World Rugby aims to attract and retain 1 million new players in Asia through Impact Beyond and Get Into Rugby programmes

The Webb Ellis Cup will be welcomed to India by Hon’ble Sports Minister of India, Col. Rajyavardhan Singh Rathore in Delhi before visiting Mumbai and Bhubaneswar

Rugby’s greatest prize, the Webb Ellis Cup, will be welcomed to India by Hon’ble Sports Minister of India, Col. Rajyavardhan Singh Rathore next week as the Rugby World Cup 2019 Trophy Tour arrives in Delhi.

With just over one year to go until Rugby World Cup 2019 takes place in Japan – the first time the tournament will be hosted in Asia – the Webb Ellis Cup will also visit Mumbai and Bhubaneswar as part of an international celebration of rugby ahead of next year’s tournament.

Hosted once every four years, the Rugby World Cup is the game’s centrepiece event and the third largest sports event in the world after the summer Olympics and the Football World Cup. Rugby World Cup 2019 takes place in Japan from 20 September - 2 November 2019 and will see the best 20 teams in the world compete for rugby’s greatest prize. Rugby World Cup 2019 is also supported by six worldwide partners: DHL, Emirates, Heineken, Land Rover, Master Card and Société Générale.

Ahead of Japan 2019, a two-year Rugby World Cup Trophy Tour is underway visiting 18 countries aiming to inspire and engage new and existing rugby players and fans. The Trophy Tour supports World Rugby’s Impact Beyond Programme which aims to use World Rugby tournaments as a catalyst for the growth of the game. Project Asia 1 Million, part of Impact Beyond, which aims to attract one million new rugby participants by 2020, has already reached over 500,000 people across Asia.

India is the eighth leg of the Rugby World Cup 2019 Trophy Tour and follows a recent visit to the Philippines. Since the Tour launched in 2017, the Rugby World Cup has visited both established and emerging rugby nations including: England, Uruguay, Spain, Fiji, Hong Kong and China. The Rugby World Cup is in India for the first time and will also visit countries including Nepal, Malaysia, Pakistan, Brazil and Chile in the lead up to the tournament.

Rugby has a rich history in India, dating back to 1924 when the inaugural All India and South East Asia Rugby Championship was first played on Indian soil. The last two years has seen the biggest growth and development of rugby across the country with India ranked first in Asia and third in the world in terms of participation numbers through World Rugby’s Get Into Rugby programme by reaching over 160,000 participants in 2017. In addition, rugby is now a core sport in the SGFI’s National School Games Calendar for the U14, U17 & U19 Boys and Girls categories as well as part of AIU’s National University Games calendar – yet another major milestone for Rugby India and World Rugby’s ambitions to grow the game globally.

Ahead of the Trophy Tour, Mahesh Mathai, Indian Rugby Football Union Secretary General, said: “We are extremely proud and honoured that India has been chosen as one of the 18 nations that will host the coveted Rugby World Cup as part of the Rugby World Cup 2019 Trophy Tour. It is encouraging that World Rugby has recognized and acknowledged Rugby India’s efforts to grow and develop this beautiful game across India.”

“I would like to call upon the wider rugby fraternity from across the country to join hands and welcome this magnificent trophy to India. We also sincerely thank all those who have supported and invested in the game in India, particularly Rugby India partner Société Générale for the commitment and cooperation they have extended to grow and develop rugby across the country – also one of the six Rugby World Cup 2019 worldwide partners.”

“Japan 2019 is the first time that the tournament will be played on Asian soil and we are glad to be a part of this rugby celebration in the lead up to this exciting tournament.”

Eros International PLC , a leading global company in the Indian film entertainment industry, announced today that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has partnered with InMobi, a global provider of enterprise platforms for marketers.

The association will enable advertisers to directly monetize on Eros Now’s video platform, which boasts an audience of over a 100 million registered users, dedicated to Bollywood and movie streaming. This exclusive partnership will give brands and advertisers in India a unique opportunity to experience an end-to-end playbook that spans innovative video and ad formats, dynamic in-content placement of high-quality movies, and music videos and originals across devices. In addition, Eros Now will also adopt InMobi’s disruptive mobile-first advertising platform to market content through the in-app video universe across India. It will unlock a fantastic avenue for brands to engage with their audiences on a native video platform hosting Bollywood and movie content, which up until now had principally been out of the advertiser purview.

Commenting on this association, Rishika Lulla Singh, CEO, Eros Digital, said, “With the advertising landscape transforming into immersive engagement, brands can now leverage deep story-telling to collaborate with the audience. The digital penetration is seeing an incremental growth across cities in India and the consumer is increasingly spending much more time on their mobile devices than they did a few years ago, making it one of the most sought-after platforms for advertising. We are happy to join hands with one of the leading advertising platforms in India and aim to continue providing a seamless experience to all our subscribers.”

Naveen Tewari, Founder and CEO, InMobi, said, “Our association with Eros Now marks an industry first partnership in the OTT space which is the next big thing after the app economy. It will be a trendsetter in many ways. Our distinction lies in our core business which centers around the primary screen - Mobile; making this an organic progression for us, and that’s where our decade-long expertise also comes at play. Our full-stack mobile OTT solutions hinged on in-app and our video-first platform will not only allow for deep brand integrations but will improve the overall efficacy of content monetization, driven through Eros Now’s original video content.”

India’s OTT video viewing is expected to grow by 355 million by 2020 as per a Deloitte report. With this partnership, Eros Now will open-up avenues for both traditional and non-traditional brands to engage with their target audience. Mobile in-app advertising is a highly personalized segment, and by using InMobi’s technology and innovation, Eros Now will give advertisers access to creative optimization, re-targeting and data-driven decision-making, capability to run ads, and to be the market leader.

A new YouGov research shows the movie-viewing preferences of Indians and delves into the psyche of a cinemagoer

In a country obsessed with films, the high frequency of cinema visits is obvious.

The YouGov survey conducted among over 1,000 respondents in India, shows that every 1 in 6 cinemagoers watches a film every week. Cine buffs are visiting theatres 44% more often than they did last year, and intend to do so even more in the coming year. 72% people enjoy the ambience and prefer watching films on the big screen, although 31% feel it is very expensive and prefer streaming films online instead.

Indians love their movies no matter what the genre, be it comedy, action or romance. Over 60% people linked their movie outings to social engagements with family & friends.

In a country obsessed with films, the high frequency of cinema visits is obvious.

The YouGov survey conducted among over 1,000 respondents in India, shows that every 1 in 6 cinemagoers watches a film every week. Cine buffs are visiting theatres 44% more often than they did last year, and intend to do so even more in the coming year. 72% people enjoy the ambience and prefer watching films on the big screen, although 31% feel it is very expensive and prefer streaming films online instead.

Indians love their movies no matter what the genre, be it comedy, action or romance. Over 60% people linked their movie outings to social engagements with family & friends.

In a new age digital world, there is no surprise that 3 in 4 movie buffs get their updates about the latest movies from social media. An equal percentage of people prefer booking tickets online as well as buying it physically from the counter.

As much as Indians love movies, they love their munchies just as much. 41% of cine goers spend on an average between INR 200- 500 per visit excluding ticket prices. While popcorn and soft drinks are the most preferred eatables savoured by the majority (71% and 60% respectively), chips and the humble samosa are next in line (40% and 35% respectively) to vie for attention.

The urban audience is evolving with over 50% cinema enthusiasts basing their movie viewing decision on the story and star cast of the film rather than the publicity generated around it.

A new revelation for brands looking to target the captive cinema audience is that around 50% of people pay more attention to cinema advertising than TV or outdoor advertising. Not just this, they find it more creative and entertaining than traditional advertising. 43% cinemagoers feel watching new release trailers before the film sets the mood for a wonderful film-viewing experience and keeps them updated with the latest happenings.

Speaking about this, Deepa Bhatia, General Manager, YouGov India, said, ““With streaming services gaining so much traction, it’s interesting to see that the Indian love affair with the movies has not abated. The YouGov study highlights to marketers the high engagement with cinema advertising and the frequency of cinema going to keep in mind while planning their media plans."

Although the equation of cinemagoers with cinema is evolving, it is only growing stronger with time.

Maybe it’s safe to say that cinema is here to stay and so are the cinemagoers.

Growth twice rate of GDP, Full Year 2018 forecast revised up to 4.8%

UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn - the 19th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published today. The figure is 1.3 percentage points (pp) ahead of forecast.

Further key findings from the report indicate:

Q1 2018 was the strongest first quarter in three years

Print display ad revenue for national newsbrands rose for the first time in seven years

Radio (+12.5%) recorded its strongest growth in four years, while internet (+10.8%), out of home (+5.3%) and TV (+5.0%) were all positive during the quarter

Adspend growth forecasts for this year and next have been upgraded, by 0.6pp to 4.8% and 0.7pp to 4.5% respectively. If proved correct, this would conclude a decade of continuous growth, and result in investment of over £24bn in 2019.

Search now accounts for almost three in ten pounds spent on advertising in the UK, a share which has risen 1.8pp over the last year. Spend on search advertising has grown consistently since monitoring began in 2001.

Display formats, which account for just under two-thirds of all adspend in the UK, recorded a rise in investment of 4.7% in Q1 2018 - on a par with the rate recorded in the final quarter of 2017. Excluding direct mail, spend on display formats rose 6.0%. This was the strongest sector growth since the final quarter of 2015.

Stephen Woodford, Chief Executive at the Advertising Association said:

"Our latest advertising expenditure figures reflect the resilience of the wider UK economy, where consumer confidence is improved and the jobs market remains very strong. UK advertising continues to show steady growth with more businesses investing more spend in advertising. This investment boosts company profits and overall GDP, creates more jobs and helps our media sector to continue to invest in the creative content and technology that the public values.

"If Government can secure a good outcome from the Brexit negotiations and introduce a business-friendly immigration policy, we should continue to see sustained UK market growth and continued export success for advertising."

James McDonald, Data Editor at WARC commented:

"The UK's advertising market has now grown ahead of expectations in each of the last four quarters, and our projection for 2018 growth has been upgraded by a two percentage points since the start of the year on the back of sterling results across the media landscape.

"Online ad formats - particularly search and social media - continue to over perform, but traditional media are also proving their worth to advertisers. Notable among these are radio, TV, out of home and national newsbrands, with the latter carrying on from a good final quarter in 2017 to reverse a seven year downturn in display revenue."

The Advertising Association/WARC Expenditure Report is the definitive measure of advertising activity in the UK. It is the only source that uses advertising expenditure gathered from across the entire media landscape, rather than relying on estimated or modelled data.

The Advertising Association has announced Keith Weed, Chief Marketing and Communications Officer, Unilever, as its new President.

He takes on the role from September 1, following the completion of the tenure by the current President, Andy Duncan, CEO of travelopia. As President, Weed will guide the strategic direction of the Association’s work as it partners with Government to showcase UK advertising to the world, helps to grow the wider UK economy with its SME advertising initiative and tackles the challenge of rebuilding public trust in advertising.

The Advertising Association is the voice of UK advertising, uniting brands, agencies and media to combine strength and seek consensus on the issues and opportunities that affect them. The new President will work with the Chairman, James Murphy of adam&eve DDB, and Chief Executive, Stephen Woodford, to head up a council of industry leaders from media owners, agencies and brands that collectively shape the voice of advertising. The Association also works closely with other industry bodies around priority areas of change including support for Media Smart, the media literacy programme for 7-16 year olds which is funded by advertisers, media owners and advertising agencies.

Weed joins the Advertising Association during a crucial time for the sector. At a time of great technological, political and societal change, he will play a key role in promoting the role and responsibilities of advertising and ensuring the UK remains a world-class hub for advertising talent for the long-term.

Digitalisation of the industry

Stephen Woodford, Chief Executive, Advertising Association said:

“Keith is a highly influential leader of marketing and advertising on the world stage and his strategic guidance on the biggest issues we face as an industry, not just here in the UK, but as the leading global hub for brands, media owners and agencies could not come at a better time. I know he will bring great insight and energy to our work over the coming years. It is a vital time as we work through the digitalisation of our industry, the shifting political sands and the changing expectations of our workforce and the wider society from advertising. I also want to say a heart-felt thanks to Andy Duncan who has been a wonderful President, providing clear and principled advice every step of the way during his tenure; he has been a real guardian of the best that we can be as an industry united.

Commenting, Keith Weed said:

“It’s an honour to take on the role of President of the Advertising Association at such an exciting time for the industry. I look forward to working with Stephen and the team to continue to build trust in advertising and cultivate world-class talent across the UK.”

As the top marketing executive at the world’s second largest advertiser, Weed is responsible for Unilever’s Marketing, Communications and Sustainable Business functions, a role which has seen him lead the creation of the Unilever Sustainable Living Plan, and direct significant advances in digital marketing and through Unilever’s #Unstereotype initiative.

His responsibilities align with Unilever’s vision to grow the business while reducing its environmental footprint and increasing its positive social impact.

Changing advertising

Most notably, Weed has been a leading voice in the advertising industry on cleaning up the digital ecosystem and is committed to tackling stereotypes – gender and beyond – in advertising through Unilever’s #Unstereotype initiative and as the architect behind the #Unstereotype Alliance, co-created with UN Women, bringing together 24 companies to remove the portrayal of unhelpful stereotypes from their advertising by 2020. He has also championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy.

Recent recognition includes Forbes ‘World’s Most Influential CMO’ in 2017 and 2018, ‘Global Marketer of the Year’ by the World Federation of Advertisers and The Drum’s Lifetime Achievement Award in 2018.

Outside Unilever, Weed is Chairman of Business in the Community International and a Business in the Community Board Trustee, President of the History of Advertising Trust, an Effie Board Director and Trustee of Grange Park Opera. He is also a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers.

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