MediAvataar's News Desk

MediAvataar's News Desk

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Global leading public relations firm, Hill+Knowlton Strategies, announces a strategic partnership with specialist news monitoring and analysis services company – Impact Research & Measurement to deliver world-class media research and monitoring services for the India market.

This strategic partnership will benefit both firms. As a part of this partnership, client servicing teams at Hill+Knowlton Strategies will get better media analytics tools and research to deliver data-driven integrated communication campaigns. Not only will Impact service all of H+K Strategies’ current clients, Impact will also be the preferred partner for media analytics requirements of all future clients signed up by H+K Strategies. Effective October 1, 2018, The Resource Center (TRC), will cease to offer media monitoring and analysis services to clients. All team members of TRC which was an internal division of H+K Strategies have already been offered new roles at Impact.

Speaking about the partnership, Kavita Rao, President & CEO – Hill+Knowlton Strategies- India, says, “Data and analytics is an important part of all communication campaigns. This partnership enables H+K Strategies and its clients access to advanced tools, analyses & insights to help run communication campaigns better. With our teams having a strong understanding of our clients’ requirements and Impact offering the best-in-class tools based on latest technologies like artificial intelligence and machine learning, this partnership will enable us to offer better business outcomes for our clients. We are thrilled to partner with Impact Research & Measurement to provide our clients a truly integrated and enhanced level of service.”

Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd. and Director, Association for Measurement & Evaluation of Communication (AMEC), says, “Clients are no longer interested in just understanding how they did in the past. They want to use data and analysis to understand what could be done better and differently to achieve better success in the future. They also want to make sense of news and trends in a faster and better way. Impact has always been a pioneer – with several firsts in the news monitoring and analysis business industry. We were the first to introduce same-day multi-city monitoring, online repository, real-time dashboards and a mobile app. We are continuing to improve our services and features with investments in news technologies (AI and machine learning). Given the volume of noise out there, it becomes very important to scope the need and use the right charts and visuals to present research results. And this needs to be done in a way that relates to the client’s communication objectives as closely as possible. Our partnership with Hill+Knowlton Strategies will enable them to deliver impactful campaigns for their clients.”

H+K Strategies’ clients will get access to:

• Impact’s news monitoring network which covers several local Indian languages in 50 cities across the country.

• A Mobile APP to access news and analysis, on the go. The APP is available for both, Android & iOS.

• A 24x7 Portal. This Portal comes with a facility to extract Coverage Excel sheets and Dossiers on demand.

• Access to a SmartDASH (News Dashboard). This is a News Consumption tool that helps identify Prominent stories, top authors/ news sources that covered maximum news on the company, each of the Competitors or an Industry theme. You also get a live ‘Word Cloud’ on what made headlines the most on a day, journalists/ authors as well Publications that wrote the most on your key issues, all clickable right down to the supporting articles.

Thursday, 27 September 2018 00:00

LinkedIn Launches ‘LinkedIn Talent Insights’

Power-up your talent strategies with real-time access to accurate talent data

To stay competitive in a challenging hiring environment, it is critical for any organisation to infuse insights and analytics at the heart of their workforce strategies. LinkedIn today launched Talent Insights - its first-ever self-service analytics product, developed to equip talent professionals with winning workforce strategies enabling efficient talent decisions. With this tool, companies can now take the guesswork out of their hiring strategies and equip themselves with market and geo-agnostic intelligence to understand their workforce better.

Building on the era of talent Intelligence, Talent Insights helps in making strategic talent decisions with an insight into the movement and development of talent. This brings a new level of transparency to the talent marketplace by identifying an organization’s future needs in terms of size, structure, skills, experience and industry knowledge.

From peer benchmarking and retention analysis to employer branding, one can access a huge amount of data available in the Talent Pool and Company Reports provided by LinkedIn Talent Insights.

The Talent Pool report – analysis report on a specific talent population

The Company report – analysis report on peer companies in the industry

Talent Insights offers data on demand and ensures actionable insights by harnessing real time updates by tapping into LinkedIn’s network of 575M+ professionals, 20M+ companies and 15M+ active job listings. This tool is accessible across various regions, industries and levels within an organisation. Following are five powerful use cases for businesses indicating the diverse applications of data available on Talent Insights:

1.Recruiting strategy- Understand the movement of talent in order to optimize candidate outreach

If one needs to know more about the talent in terms of where they’re located, who’s employing them, what skills they have - the Talent Pool report will help access movement across the talent marketplace with real-time supply and demand data

2. Workforce planning- Get the most accurate view of labour market trends to determine the best way to build and grow teams

Access to both, the company and talent pool reports, gives a holistic picture of where a company is growing fastest - whether by role, by skill or location. One can use this information to assess their company goals and identify risks and opportunities

3. Competitive intelligence- Use comparative market intelligence to make more strategic decisions

The company report allows one to compare their company’s workforce composition, talent flow, attrition, skill inventory and employee education, to their peers in the industry in order to make strategic decisions and benchmark their workforce

4. Employer branding- Identify target talent pools and understand relative employer brand presence among that audience

Insights into relative brand perception within one’s target audience can help companies decide on allocation of more time or budget depending on the need to increase brand engagement.

5. Geo-location decisions- Identify and decide locations most suited for opening new offices basis the concentration of key talent across geographies

Helps in identifying which countries, regions, or cities have a large enough supply of talent in core job functions to support expansion. With this information, businesses will be empowered to recruit and manage talent more strategically, and make smarter talent decisions with confidence.

LinkedIn’s Talent Insights equips one with the power of intuitive data and insights to take the guesswork out of big decisions, enabling companies to keep up with the market. Its launch comes at a time when the industry is undergoing important shifts, with an increasing focus on talent intelligence. Talent Insights as a tool is simple and easy to use making it possible for recruiters, HR and talent leaders to understand market trends at any given moment, without relying on a team of data scientists.

Digitas, a Publicis Groupe brand and India’s largest digital agency, has announced the elevation of Mark McDonald to a national role as Head of Creative, India. Prior to this Mark was leading the creative team for the agency’s Mumbai office.

In his new role, Mark will oversee the creative team and output for Digitas across its offices in India including Mumbai, Delhi, Bengaluru and Ahmedabad. Mark will report to Prithviraj Banerjee, Executive Director, Digitas India.

Amaresh Godbole, CEO Digitas India, commented “Mark knows how to build and steer a creative team truly equipped for the digital age, with capabilities spanning experience, content and campaigns. Most importantly, he has fostered a creative culture of playing well with data, strategy, media and technology teams, which is absolutely crucial for us as a connected agency offering.”

Prithviraj Banerjee, Executive Director, Digitas India added “Mark has attracted and nurtured some great talent, and has been at the helm of several award-winning campaigns for our clients as well as big-ticket new business wins. We have an extremely talented team and with Mark’s leadership, we aim to take our countrywide creative offering to the next level.”

Says Mark McDonald on his new role, “It’s a huge honour to lead such an incredibly talented team of digitally savvy creatives. Not only are they great people, but they also possess a unique set of skills that span creative, technology, data and media. I know we’ve just scratched the surface of what we can accomplish here, and I look forward to working closely with the teams in taking our creative to the next level.”

LGBT activist Ashok Row Kavi wrote a poem for Virgin Atlantic to celebrate the move

· New adverts will appear from 26 September 2018 across websites, social media and radio

Virgin Atlantic has become the first company in India to feature an LGBT couple in its advertising following the Supreme Court judgment on Section 377. The airline, known for bold ads, has been a long term champion of LGBT friendly tourism, and plays an active role in Pride events across the UK and US. The new Virgin Atlantic brand campaign - ‘Depart the everyday’ - brings to life an extraordinary experience that customers can have above the clouds. The campaign includes some ‘hyper-real’ fantastical imagery including a shot of a lesbian couple snuggling in their seat.

The campaign is rooted in the belief that Virgin Atlantic allows you to escape the everyday travel and airline category norm. It extends to the LGBT community in India who love to travel and can be themselves without fear of judgement or prejudice because of how they identify or who they love. At Virgin Atlantic, being thoughtful, caring and open-minded is at the heart of the airline, and they are committed to being an advocate for LGBT friendly tourism around the world. The cabin crew that feature in the Virgin Atlantic advert are real employees, and were handpicked to star in the commercial following an internal audition process. The new campaign will run across digital, mobile, social media and radio.

David Hodges, Country Manager at Virgin Atlantic, says “At Virgin Atlantic we aim to be brave, challenging and deliver the unexpected – cutting through the monotony and tired clichés of flying the ordinary. This campaign showcases who we are perfectly. I’m also extremely proud that we are the first business to feature a gay couple in our advertising since the historic judgement on Section 377. At Virgin Atlantic we believe in creating a more open, inclusive and tolerant world. Whatever your sexuality you’ll always be welcomed with a loving smile from the Virgin Atlantic team and treated to the best service in the skies.”

Ashok Row Kavi, The Humsafar Trust founder Chairperson, a petitioners before the Supreme Court on the verdict on Section 377 and one of the most prominent LGBT rights activists, in conversation with Virgin Atlantic dedicated a quote -

‘Be the rainbow over Virgin Atlantic

Never let it fade away for it upholds our diversity and determination.

Always be the rainbow traveler with Virgin Atlantic’

Thursday, 27 September 2018 00:00

Roar Media Wins Big at Digipub Awards

Roar Media which creates and publishes content in Hindi, Tamil and Bengali won gold for ‘Best Site Design’ and silver for ‘Best Video/Article feature'

Roar Media, a digital publishing start-up with operations in India, Sri Lanka and Bangladesh made its presence felt at the Digipub awards held last week at Gurgaon’s Crowne Plaza Hotel.

Roar Media won the gold for ‘Best Site Design and the Roar Hindi team won the silver for ‘Best Video Feature for a quirky and interesting video titled ‘History of the Condom’.

Speaking of the awards, Sachin Bhandary, Vice President, India operations mentioned, “ We are focused on the Indian language user on the internet and believe that they deserve better quality - whether it is content wise or through user experience.

The Digipub awards for best site design and best video feature showcase that both users and the industry appreciate good work.

What is even more special for us is that we won alongside, The Quint, Times Network, Vice India, The Lallantop and others who are the best names in the business.

It is all the hard work put in by the team, that we have come to this stage in such a short period of time.”

Mithilesh Singh, Editor, Roar Hindi also gave an insight into the award-winning video, “ I am sure that most people at the event thought that the History of the Condom was an unusual entry.

However, we felt that it best showcased our intent when it comes to providing knowledgeable content to our audiences. While most Indian language publishers shy away from such topics, we want to give our audiences interesting insights into a wide variety of topics.”

Roar Media creates and publishes content in Hindi, Tamil and Bengali through its brands Roar Hindi, Roar Tamil, and Roar Bangla. The company has over 2 Million monthly actives on its website and does close to 20 Million video views in India per month.

Recently, Roar Media was the regional language partner for MG Motors Changemakers campaign.

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