22 January 2021 23:34

MediAvataar's News Desk

MediAvataar's News Desk

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• Docu-series follows the unique story of an ambitious football club like no other

• Featuring an exclusive title track produced by dance music pioneer and world-famous DJ Carl Cox

• Contributors include UD Ibiza president Amadeo Salvo, Italian football icon Marco Borriello and Ibiza-born international DJs Anna Tur and Manu Gonzalez

• Series will launch in DAZN’s established markets on Dec. 25, with a rollout on its Global platform scheduled for January 2021

DAZN, the leading global sports destination, has unveiled its latest DAZN Originals production ‘Club Ibiza: The Sessions’; a unique, inside look at UD Ibiza, a Spanish football club driven by the passion of president Amadeo Salvo and his brothers David and Lalo who have a dream to take the team to La Liga.

The 5-part series features intimate interviews with Amadeo Salvo, Italian football superstar Marco Borriello and Ibiza-born international DJs Anna Tur and Manu Gonzalez, among others. The series’ exclusive title track was produced by dance pioneer and world-famous DJ Carl Cox and features new music by Anna Tur and Manu Gonzalez.

Surrounded by iconic dance clubs, the world’s best DJs and the most stunning Balearic beaches, ‘Club Ibiza: The Sessions’ takes you on a season-long journey into the heart of the most famous island in the world. Through the eyes of Ibiza’s most passionate football fans, the series captures an exclusive look into the rise of a football club unlike any other, combining exclusive interviews with behind-the-scenes access and the wonders of the island.

Over the course of the series, fans can watch UD Ibiza’s historic home match against Barcelona in the third round of the Copa del Rey. DAZN’s cameras capture the electric atmosphere as Can Misses stadium transforms to host football greats Lionel Messi, Ivan Rakitic, Antoine Griezmann and Louis Suárez.

‘Club Ibiza: The Sessions’ will launch on DAZN in Austria, Brazil, Canada, Germany, Italy, Japan and Switzerland on Dec. 25, followed by Spain on Dec. 26. It will later be made available on DAZN’s Global platform across 200+ countries and territories in January 2021.

DAZN’s SVP Original Programming, Grant Best said “This is the most beautiful football docu-series ever made, simply because its set on Ibiza. We know Ibiza as the dance music capital of the world but now football has become another reason to pay attention. No other series has captured the ambition and passion of football, with world famous DJs and these stunning landscapes.

“What Amadeo Salvo has set out to do with UD Ibiza would seem impossible to anyone without a love of the sport, but that’s what makes the story so compelling. It has been a privilege to come along on the journey and bring life to this series through the incredible music of Carl Cox, Anna Tur and Manu Gonzalez.”

“I am delighted to be to be a part of this Ibiza story. It’s a magical place where the islanders have always made me feel very welcome”, Carl Cox added.

‘Club Ibiza: The Sessions’ is a DAZN Originals production in association with Cielo Azul, produced and executive produced by Grant Best (‘The Making Of’, ‘Rio Ferdinand: Being Mum and Dad’ and ‘One Night’), Tom Markham and Rob Fulham (Kaiser! The Greatest Footballer Never to Play Football & Calcio Storico: The Blood of Florence), and co-directed by John Alex Dennis (‘8 Days with Hopper’) and Grant Best.

The series follows DAZN’s previous documentary film ‘Being Mario Götze’; interview series ‘The Making Of’ featuring global sporting icons; MotoGP docu-series ‘In Our Blood’; and most recently ‘Parallel Worlds’, DAZN’s latest docu-series that connects sporting heroes from different disciplines to discover what they share in common featuring Cristiano Ronaldo and Gennadiy ‘GGG’ Golovkin.


Bengaluru-headquartered homegrown consulting firm RedSeer Consultancy firm has announced that two new members Govind Shrikhande and Ruchira Jain have joined as the company’s Partners to strengthen RedSeer's research and consulting capabilities across sectors including retail and technology.

Govind Shrikhande, a retail expert with over three decades of experience brings in the much needed hands on experience and understanding of the nuances of the changing retail ecosystem. Shrikhande believes that People, product innovation and consumer centric strategy will drive the new retail to a platform experience.

In the last two years, Shrikhande has advised a number of private equity companies including Kalaari Capital, Multiples along with startup CEOs and founders.

Ruchira Jain, a marketing strategy and consumer behaviour expert with over 2 decades of experience, brings in a unique mix of FMCG and technology industry experience; with expertise in both human insighting via ethnography, consumer journey mapping and complex strategic work such as customer segmentation, demand mapping, NPS.

Jain recently founded Elevate Insights, a Insights & Strategy consulting firm prior to which she was in the role of VP Consumer Insights at Swiggy. She spent over a decade as Director, Insights & Strategy at PepsiCo where she guided the consumer strategy for their entire portfolio of their love-mark brands.

Commenting on the joining of the two new members, Anil Kumar, co-founder and CEO of RedSeer Consulting said, “We are very excited to have such experienced leaders join us who will steer the next phase of growth for RedSeer. In these changing times with online becoming a key channel in retail, our vision is to empower the traditional retail businesses with our rich online IP. Furthermore, consumer insights has always been the core focus for us, and we will continue to strengthen our capabilities here.”


TV9 Marathi, the leading Marathi News Channel from TV9 Network, India’s No.1 News Network has unveiled a new look and brand positioning - “Kaalji Tumchi Hith Maharashtrache” (Viewer’s Concern & In the Interest of Maharashtra).

The channel is celebrating its 12th Anniversary in January 2021 and has evolved from a Mumbai centric Channel during the initial years to becoming the preferred Marathi News Channel in Maharashtra. TV9 Marathi captures the pulse of Maharashtra while also covering all relevant national and international news, making it the clear No. 1 Marathi News Channel during Prime Time (SOURCE: BARC, IND(TV), NCCS ALL 15+, Maharashtra, Week 32 -39’2020, Average Weekly Impressions).

Speaking on the channel’s new avatar, Barun Das, CEO, TV9 Network said, “Every business needs to repivot to align itself with the evolving consumer interest. TV9 Marathi, having emerged as the viewers’ choice in the state in the last 12 years, is all set to restage for the Marathi audience. The new brand promise is firmly rooted in the regional pride of Maharashtra and makes a compelling pitch for further progress of the state.”

Commenting on its overall content strategy Umesh Kumavat, Editor-TV9 (Marathi) said, "We try to deliver every news which concerns Maharashtra & its viewers. We will cover every important aspect of news which includes both urban as well rural sector at breath taking speed without compromising its authenticity".

On overall brand re-positioning, Bhushan Khot, Business Head- TV9 (Marathi) said, “The new brand positioning is very well aligned with the core philosophy of TV9 Network as a group. Being a part of India’s No.1 News Network, we have a responsibility of delivering news which is not only credible but also concerns with the people of Maharashtra. Be it political, social or day to day happenings, news which provides value to the viewers are at the core of our brand promise. The Brand Campaign, focuses on the new positioning & the programming, will have 360-degree marketing plan which includes TV, Digital, Outdoor, Print & Radio”.

TV9 Marathi has revamped its content strategy along with its new look and positioning. The revised programming line-up has a slew of innovative content formats along with a power packed prime time to address the ever-evolving Marathi news viewer.

Some of the shows in the new line up are as below.

1. Good Morning Maharashtra @ 7 AM will bring fresh and positive news for its viewers.
2. Aakhada @ 4 PM brings the key issues being discussed and debated.
3. Desh Maharashtra @ 7 PM is the big bulletin of biggest news from the Nation & State.
4. 8 PM Special Report @ 8 PM is a bulletin with news analysis.
5. News Top 9 @ 9 PM is a unique news bulletin delivering Top 9 news from 7 important fields.
6. Aajchi Baat @ 10 PM is a complete round-up of the entire day news.

It’s undeniable that there is great power in a great story. Stories allow us to make sense of our world and share that understanding and values with others. Society for Promotion of Youth & Masses(SPYM), a reputed NGO, has used HT Smartcast’s production ‘Tenali Ke Rang, Junior Ke Sang’ for its storytelling sessions amidst these challenging times for children in need of care and protection. SPYM primarily works with Children in Substance Use and provides rehabilitation at three flagship centers for three different population groups.

The NGO started using the podcast Tenali Ke Rang, Junior Ke Sang as an alternative during the pandemic-inflicted lockdown this year.

We sincerely believe that stories are one of the best ways to teach children life lessons.

Although a lot of kids today prefer dreamland, fantasy fiction, and adventurous stories, the stories of Tenali Rama are a little different, and so is the podcast.

The podcast is presented by our little genius Amogh Ghildiyal, who knows how to lift the mood, keep the kids hooked, and make the stories look exceedingly joyous and enjoyable.

“We were looking for a podcast to engage and interact with children and upon a recommendation, we decided to use HT Smartcast’s podcast. The children at the center have gained a liking for the podcast, especially because it’s presented by a child and engages them.”, says Dr. Rajesh Kumar, Executive Director, SPYM.

The children are also encouraged to draw scenes from the story and imagine as they listen to the stories. They learn a lot from Tenali and look up to him as a role model for the intelligent, smart, witty, and determined personality he is.

“Tenali Ke Rang Junior Ke Sang began as this fun experiment of launching a unique product in the market. The end goal was to gain insight into the future generation of podcast listeners in India. Finding out that this podcast is being used as a part of drug de-addiction therapy for children was definitely a cherry on top. It validated our work on a much deeper, more humane level. Our gratitude, honestly, can't be expressed in words”-Deepti Ahuja, Podcast Producer, HT Smartcast.

Our youngest podcaster was over the moon when he heard the news. “I’m so happy that my podcast is being used by an NGO for a good cause. I’ll be more than glad if there is anything else I get to do to help the children in need of love and care”- Amogh Ghildiyal, Podcast Host, Tenali Ke Rang Junior Ke Sang.

Resulticks and Merkle Sokrati, India’s leading data-driven performance marketing agency, have entered into a strategic partnership aimed at empowering brands to achieve topline growth through Resulticks' award-winning, AI-powered marketing cloud solution.

Commenting on the partnership, Mani Gopalaratnam, CEO and CTO (Customer Success) for Resulticks said, “We’re delighted to partner with Merkle Sokrati, a subsidiary of global powerhouse Dentsu International. As Indian brands increasingly embrace digital transformation, our partnership will enable them to realise the full potential of cloud-based marketing.”

Merkle Sokrati’s digital marketing capabilities, combined with Resulticks’ advanced marketing and automation capabilities, represents a powerful combination for customer-centric brands looking to elevate results-focused customer engagement. By empowering its client base through Resulticks, Merkle Sokrati will help those brands deploy an omnichannel customer engagement strategy in real-time with highly personalized experiences and contextual conversations.

Anubhav Sonthalia, CEO, Merkle Sokrati says, “We are indeed excited to partner with Resulticks, a company that has in many ways redefined how brands engage with prospects and customers alike worldwide. With digital marketing deeply embedded in the company’s DNA, Resulticks brings to our partnership a deep, nuanced understanding of both the challenges and rewards for Indian brands in moving towards digital transformation. With our agency’s strength in data-driven performance marketing services, this partnership promises even better outcomes for our clients.”

Merkle Sokrati can now empower its client base through Resulticks. This will help brands realise their omnichannel customer engagement strategy across multiple dimensions that include real-time communications, contextual conversations as well as personalisation.

Merkle Sokrati is the center of Indian operations for Merkle, a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network.

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