MediAvataar's News Desk

MediAvataar's News Desk

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Wednesday, 07 February 2018 00:00

CNN-News18 Rejigs its Evening Prime Time Line-Up

Re-positions its top shows; Launches 2 New Shows

In line with its commitment to push the envelope to bring differentiated content and formats for its viewers, CNN-News18 has revamped its prime time line-up starting 6th February 2018. The channel has launched two new shows – Bottom Line at 6:30PM anchored by Kishore Ajwani, one of the most well-known face of Hindi news and The Big Debate at 7PM anchored by Deputy Executive Editor, Sanket Upadhyay.

Bottom Line is a show in the language of every day conversation and features stories that are of direct relevance and interest to viewers with a unique presentation style. The Big Debate is a high octane debate based show with focus on issues that attract strong views.

In addition to the above, the channel has also re-slotted some of its existing shows. India 360 anchored by Arunoday Mukharji will now air at 7:30PM. Face-Off Tonight anchored by Deputy Executive Editor, Zakka Jacob will telecast at 8PM. Viewpoint anchored by Executive Editor, Bhupendra Chaubey will air at 9PM. Epicentre At 7 has been converted into 2 shows with 2 different names and moved to the 10PM slot. While the 10PM show titled News Epicentre is anchored by Political Editor Marya Shakil, the 10:30PM show titled Epicentre Plus is hosted by Senior Editor Shreya Dhoundial. The objective is to provide fresh energy and momentum to the channel’s programming with insightful commentary, engaging insights and spirited debates.

Building on the channel’s ideology of ‘On Your Side’, the shows not only incorporate viewers’ views but also focus on the discourse that effects them the most. With an innovative approach to news telling and greater audience engagement, the shows set the bar in terms of substantive debates and discussions which form the mainstay of prime time news television.

Talking about the refreshed content, Radhakrishnan Nair, Managing Editor, CNN-News18 said,” We have always taken the lead in setting new benchmarks in the industry. While we continue to raise quality of news when it comes to debates and in-studio discussions, we would be focusing more on issues and inspirational stories which are closer to the viewers’ heart as we believe they have the largest stake in the news media.”

After having been on TV for over a decade hosting and directing Art & Craft shows, YouTube star Rob is all set to launch his 2nd YouTube channel called Rob in the Hood!

Says an enthused Rob, “Rob in the Hood is all about my space and my life . A get to know me beyond my art kinda channel. I will document my life as it happens, all my fun moments, my gadgets or even me just goofying around. Having studied film-making, Vlogging is definitely something I am going to enjoy doing. As an artist I have always loved telling stories and this will be a fun platform for me to tell stories about my life in my style. My fans have been my greatest support and this has encouraged me to launch this new channel in collaboration with Sony Music. Hope you guys enjoy and get inspired with Rob in the Hood featuring #mylifemystyle as much as you did on my DIY art channel Mad Stuff with Rob”

Adds on Anjana Devraj, Heads Kids Division, Sony Music India, “Over the years Rob’s fan base has been growing exponentially. It’s not just the kids anymore, as his fan base now also includes teens and millennials who have grown up watching him and have been influenced by him in some way or the other. This is a channel to get to know the ARTIST beyond his ART. A lot of people want to know Rob for who he is and what inspires him. This channel is for them! So apart from managing his ART and DIY channel on YOUTUBE (@madstuffwithrob) we decided that in partnership with Rob we launch another YouTube channel dedicated to the youth with content that not just appeals to them but also inspires them. The channel is LIVE now and we are confident that it will be as successful as Mad Stuff with Rob.”

Enjoy flat 50% discount while dining at India’s top 2000+ restaurants.

Dineout, India’s largest table reservation platform, is back with this country’s largest online restaurant festival to suit the many tastes of India’s food enthusiasts. Throughout February, people across India’s 8 major cities– Delhi NCR, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, can avail a flat 50% discount on food, drinks or buffet at 2000+ premier restaurants, courtesy- the Great Indian Restaurant Festival.

In Feb, 2017, Dineout organized India’s first and largest restaurant festival. Owing to the popularity of the campaign and popular request, the team decided to host a second edition of the festival for an entire month, from 1st to 28th February 2018. This year, the amount of partnering restaurants will be double that of last year, to provide customers an even wider buffet of choices.

“Eating out is one of India’s biggest forms of entertainment, if not the biggest. So, it only made sense to create a festival where all of us foodies can have a month long party – eat the best food, discover new restaurants and have a good time.’ said Ankit Mehrotra, Co-founder, Dineout.

He continued ‘All the big cities in the world have their own restaurant festivals, where locals as well as tourists, get an opportunity to sample different tastes and food experiences during the festival. Not only does it promote the eating out culture, it also gives an opportunity to the restauranteurs in the city to showcase their best and make more people fall in love with their restaurant’s experience.’

More than 2000 restaurants will be participating in this unique festival, such as Social, Irish House, Sigree Global, Khandaani Rajdhani, JW Marriott, Ritz Carlton, Mainland China, OLive Bistro, Punjab Grill, Cafe Delhi Heights & many more.

Airtel Payments Bank, the lead sponsor adds spice to the offering by providing additional 100% cashback on the booking fee to customers paying via Airtel Payments Bank on the Dineout app. In addition, customers who pay their restaurant bill through the Dineout app using Airtel Payments Bank will get an extra 10% cashback on top off the existing 20% cashback offer by Dineout.

During this festival, William Lawson’s are offering one free drink to each guest who has booked a deal at select restaurants in Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad and Kolkata.

Pepsi is the official Food Category Partner and will offer 50% off the menu price of Pepsi at 400+ select GIRF participating restaurants that the festival will cover.

To use a 50% discount, one has to first download the Dineout app or visit www.dineout.co.in. After selecting a restaurant and offer of one’s choice, one must buy the deal which will be nominally priced (such as Rs.50). On showing the confirmation message at the restaurant, the offer will can be redeemed. 

After a power packed year, releasing some of the best Indian films to international markets, Zee Studios International has added yet another feather to its cap! The international distributor has been named India’s number one distributor by leading Bollywood Business Awards.

Having distributed films like Hindi Medium, Mom, Secret Superstar, Bareilly Ki Barfi, Fukrey and various regional successes like Faster Fene, Ramlaeela and Villain to International markets in the past year, the company has strategically distributed movies in markets like U.K, USA, Canada, Australia, New Zealand, Singapore, UAE/GCC, Pakistan and successfully opened up unconventional markets like Russia, Turkey, Germany, Austria, Czech Malta, Hungary, Maldives Taiwan, Hong Kong and China to name a few.

"2017 has been a good year for Zee Studios International as a whole, with hits spreading across Hindi and regional films including Malayalam, Punjabi, Tamil and Marathi. We are honoured to be recognised as the number one International distributor but, for us, this is just the start, we aim to grow bigger and open audiences for Indian films and our great content across the globe”, says Vibha Chopra, Head - Zee Studios International (Film Marketing, Distribution and Acquisition)

Zee Studios International has an exciting line-up this year as well which includes some of the biggest regional and Bollywood films like Parmanu, based on the nuclear bomb test explosions conducted by the Indian Army at Pokhran in 1998. Majid Majidi’s ‘Beyond the Clouds’, a movie that dwells on the adoration of love, life and nuanced human relationships Akshay Kumar’s ‘GOLD’, Karan Johar’s ‘Dhadak’, Mammootty’s bilingual film Street Lights, Marathi films like Ye Re Ye Re Paisa andGulabjaam, and Kangana Ranaut’s ‘Manikarnika’, a biographical film about the life of Rani Laxmibai of Jhansi amongst the many more films that are yet to be announced.

Wavemaker, GroupM’s new billion-dollar revenue, media, content, and technology agency created from the merger of Maxus and MEC has announced the retention of media duties for Tata Sky.

Maxus (now part of Wavemaker) has been the media agency on record ever since the DTH service provider launched its operations in India in 2006.

“I am grateful to Tata Sky team for selecting us as their strategic media partners right from the start of their launch in India. Associating with Tata Sky for over a decade now has been an enriching experience for all of us. Tata Sky is one of our oldest client partners in India and we are extremely happy to continue our relationship with them. We are excited about our new global framework – ‘Rapid Growth Planning’ which will help Tata Sky in identifying growth opportunities and help in further strengthening the brand”, says Kartik Sharma, Managing Director – Wavemaker South Asia.

Malay Dikshit, Chief Communications Officer - ‎Tata Sky said, “GroupM has been associated with Tata Sky for the past 10 years and it was time that we scanned the media industry for best practices, great leadership and sound commercials. While there were some brilliant and very strong contenders delivering on all of these requirements, team Wavemaker stood a step ahead with their strategic steer and detailed planning. Tata Sky welcomes Wavemaker on board again”.

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