MediAvataar's News Desk
iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.
A holistic messaging strategy spanning across all digital channels to ensure relevance, visibility and performance, Intelligent Content is already available across iProspect’s other key markets globally. For the record, Intelligent Content is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and measurement.
Meanwhile, as part of the launch, iProspect India has partnered with Aegon Life Insurance to pilot this solution.
Commenting on the launch, Rubeena Singh, CEO, iProspect India says, “In the performance space, content has been an untapped area. Brands are increasingly more aware of the pivotal role content plays in brand communication and engaging with target audiences. With Intelligent Content, we will not only drive business outcomes for clients but also expand our holistic performance offering. Shipra Tandon, iProspect Mumbai, who comes with an impressive work profile, will lead this service offering for us.”
Speaking about its focus on digital and content, Martijn De Jong, CDO, Aegon Life Insurance says, “We at Aegon Life Insurance focus extensively on digital within our overall media spends and are open to exploring and experimenting on digital platforms. Digital is at an inflection point in India today and content forms the crux of it, proving to be a game changer. Content is clearly the next big thing and we are proud to be one-step ahead on that front in the industry. We are eager to take our digital campaigns to the next level along with iProspect India with content playing the lead role to achieve our business objectives.”
iCubesWire, a leading Digital Marketing Solution and concept provider in India, has announced an innovation fund of USD 3 million to support early stage startups.
This fund has been announced by Sahil Chopra, CEO and Founder of iCubesWire, who aims to amplify the growth of digital startups with a clear vision and competence. The Digital Innovation Fund will be directed at helping startups in technology vertical who are embarking upon artificial intelligence, progressive automation, while heading towards futuristic multi-channel marketing and aiming to create monopolist businesses.
Speaking on the announcement, Sahil Chopra, CEO and Founder, iCubesWire says, “Though Digital Marketing is in a geometric progression, but there are huge gaps which are creating huge opportunities. Present in the market for 7.5 years and into product development ourselves now, we are ready to invest in startups which can create value and homogenously grow with us. With this fund, we aim to hone the potential of upcoming ideas and help them achieve greater heights. Next-gen solutions will be impeccably beneficial for the Digital ecosystem and will create an environment full of innovativeness and brilliance.”
Besides being a pioneer in Performance Marketing & Agency vertical, iCubesWire has also launched an artificial intelligence enabled digital innovation called Instatalk which provides instant solution to the end user thereby bridging the gap between the brand and the user. Early next month, they are also launching a unified digital suite which will be an integrated marketing product providing solutions under one roof.
With India and the UAE forging strategic ties across a spectrum of shared interests, this is an opportune time for key stakeholders from both nations to engage in strategic discussions and catalyze economic growth.
It is in this context that The Economic Times India UAE Strategic Conclave is being held in Dubai on 27th and 28th September under the patronage and in the presence of His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan, Cabinet Member and Minister of Culture and Knowledge Development, UAE, seeks to give a further fillip to India-UAE bilateral relations.
Trade and commerce forms the backbone of historically strong bilateral relations, with India being UAE's top foreign trade partner. In 2015-16, India exported goods worth $30 billion to the UAE with heavy machinery, petroleum products, and food and dairy products being the main export commodities. Indian businesses have equally established a strong footprint in the UAE. 4365 Indian commercial companies are registered with the UAE Ministry of Economy, as of end-2016 and over 2.8 million Indians reside in the UAE.
Prime Minister Narendra Modi’s landmark trip to the United Arab Emirates in August 2015 and the recent return visit of Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, served to further fortify bilateral ties between India and UAE, leading to a long-term and stable strategic partnership.
Commenting on the significance of the Conclave, Deepak Lamba, President, Times Strategic Solutions, said, “At The Economic Times, we have closely evaluated the full spectrum of relationships between India and UAE and we strongly feel that this association will act as a significant contributor to the economic progress of the region. Hence, we have designed this conclave to discuss the potential areas of investment, collaborations and ways to further improve the business environment.”
Through continuous engagement from Ministries, Government Departments and industry veterans like H.E. Navdeep Suri, Honorable Indian Ambassador to UAE; H.E. Suhail Mahmoud Al Ansari, Executive Director, Mubadala Healthcare; H.E. Capt. Mohamed Al Shamisi, CEO, Abu Dhabi Ports; Dr. Tayeb Kamali,Chairman, Emirates Driving Company and Former Vice Chancellor, Higher Colleges of Technology, UAE; Harsh Mariwala, Chairman, Marico; Gautam Singhania, MD, Raymond; and Rana Kapoor, Founder & CEO, YES Bank and Chairman, YES Global Institute, in addition to more doyens from diverse spheres. Moreover, the conclave will aim to identify potential areas of investment and collaborations between India-UAE, thus helping to drive landmark projects in the region.
The Conclave will focus on areas that should be tapped for growth. This includes matters of defence, energy, security and maritime trade, among other issues. Another significant pillar of India-UAE ties that will be discussed is the geopolitical and economic impact of strong India-UAE relations on the Asian region. Given the current state of flux in West Asia, both countries can be critical drivers to maintain peace and stability in the region. The Conclave will also announce the launch of the second edition of the Economic Times Best Asian Healthcare Brands coffee table book in India. During the event, the leading healthcare brands from Asia, across various segments will be felicitated and featured in the coffee table book.
List of speakers:
• Harsh Mariwala, Chairman, Marico
• Gautam Singhania, MD, Raymond
• CP Gurnani, MD & CEO, Tech Mahindra
• K Ramchand, Group CEO, IL&FS
• Ravi Khanna, CEO, Aditya Birla Solar
• Rajiv Agarwal, MD & CEO, Essar Ports
• Jayant Mhaiskar, Vice Chairman & MD, MEP Infrastructure
• Rana Kapoor, Founder & CEO, YES Bank and Chairman, YES Global Institute
HDFC Bank retains its No.1 position in the BrandZ™ India Top 50, doubling its brand value since 2014 with a sustained focus on improving access to services
Auto sector grows 23% by successfully meeting consumers’ diverse, changing aspirations and budgets
India’s most valuable brands have increased their brand value by 21% to US$109.3 billion in the last year, according to the BrandZ™ Top 50 Most Valuable Indian Brands 2017 announced today by WPP and Kantar Millward Brown. This compares with a 2% decline in 2016, and is well ahead of the 8% value increase of the BrandZ Top 100 Most Valuable Global Brands 2017.
The BrandZ ranking and report highlights the success that many Indian companies have had in 2017 with managing their most important intangible asset: their brand. For many that has been driven by a rapid response to rising consumer optimism, and evolving to meet people’s needs as their financial circumstances, preferences and expectations change.
HDFC Bank (24%) is India’s most valuable brand for the fourth year running, almost doubling its brand value since the ranking started in 2014 from $9.4bn to $18.0bn. It has a strong purpose – to improve lives by bringing world class financial services to all sections of India – and demonstrates it through increased access to banking in rural areas, an expanded digital presence and leveraging the latest technology to simplify its offering for customers. BrandZ data shows that consumers perceive the bank as increasingly innovative.
David Roth, CEO EMEA and Asia, The Store WPP, says: “Indian consumers seek authenticity and value for money, and the meaning of those things is being constantly redefined. As consumers become wealthier, they look beyond price to factors like extra features, innovation and a personalised experience. As reflected in this year’s ranking the most agile Indian brands have recognised the complexity in the market, and achieved just the right balance between aspirational and affordable.”
The automobile category, which also includes tyres, lubricants and motor fuels, grew 23% in value. Brands responded to the changing market with new models that combined smart pricing and functionality with style and power. Royal Enfield, Maruti Suzuki and TVS were among the Top 10 overall fastest risers. Royal Enfield (no.40, 59%) engaged with biker groups on social media, and marketed a range of accessories. Maruti Suzuki (no.7, 56%) extended the brand beyond its traditional appeal to the value segment of the market, while introducing new showrooms called NEXA to reach premium customers.
The India Top 50 have faced successive disruptions in the last year, some global, some created by fast-growing competitors and others strategically imposed by the government – including demonetization.
The FMCG category, which includes alcohol, food and dairy, personal care and soft drinks, was significantly affected by these challenges but still managed to grow 6% in total value.
Some brands achieved impressive value increases by accurately understanding and responding to Indian sensibilities. Noodle brand Maggi (no.32; 66%), the overall second-fastest riser, aligned itself with the trend for nostalgia. This helped it bounce back after a difficult couple of years; its rapid regrowth demonstrating how a strong brand can help a company weather a crisis and recover faster, although it is still some way below its peak brand value of $1.1bn in 2014. Health food brand Saffola (no.36; 24%), meanwhile, introduced oats in new localised flavours and expanded its range of oils into a new super premium sub-segment.
The financial services category increased its value by 26%. The fastest rising banks were Punjab National Bank (no.39; 43%), which is highly customer-focused and more agile than some of its competitors, and Kotak Mahindra Bank (no.6; 36%), which has innovated in areas including digital banking. Both of these brands still have significant catching up to do, however, if they are to reach the top of the leader board.
Other trends highlighted in this year’s BrandZ Top 50 Most Valuable Indian Brands include:
There are seven newcomers to the ranking. Telecom provider Jio ranks at no.11 only months after its launch, having disrupted its category with free-data promotions. The others are newly listed retailer D-Mart (no.24), appliance brand Whirlpool (no.45), insurance brand Bajaj Allianz (no.49), Canara Bank (no.50) and entertainment brands Sun Direct (no.27) and Dish TV (no.47).
The long-term growth curve of the Top 50 is positive, with the total brand value of the ranking up 57% since the study was first carried out in 2014, when it amounted to $69.6bn.
India experienced a resurgence in national pride, while also embracing globalization. This manifested in a desire for products and brands that best reflect Indian heritage, sensibilities and tastes, which benefited local brands and put pressure on multinationals to follow suit. Colgate (no 28; 2%) launched a toothpaste with Ayurvedic properties to meet this demand.
The top riser is insurance brand ICICI Prudential (no.35; 89%). It benefited from the ‘halo effect’ of other brands’ successful responses to rising consumer affluence, which led to an increase in sales of assets such as cars that need insurance protection.
Vishikh Talwar, Managing Director, Kantar Millward Brown, South Asia, says: “There are now ‘multiple Indias’. Consumers continue to love the brands they’ve loved for generations, while equally embracing the brands of the future. Brands must be completely in rhythm with the pulse of the market. Those that can accurately interpret Indian sensibilities, while ensuring smart pricing, are likely to be most successful. This is easier for local brands, but people will relate just as positively to a global brand if it uses insight to understand and meet their needs, and communicate in a way that builds trust.”
For the first time, this year’s BrandZ Top 50 Most Valuable Indian Brands 2017 study incorporates new research from Y&R’s BAV Group into what it takes to build powerful nation brands. According to the 2017 Best Countries report, India stands out for its history, cultural influence, distinction and reputation for entrepreneurship; especially among the world’s business decision-makers. Because there is a strong relationship between how people perceive a country and how they view the brands associated with it, India’s reputation has a significant impact on the global power of its brands.
To offer complete cash back on feature phone
Vodafone India, one of India’s leading telecommunications service providers, today announced a tie-up with LAVA International Limited, a leading Indian multi-national company in the mobile handset industry, to offer complete cash back worth Rs 900 to its customers on the purchase of new LAVA handset. The offer, valid till 31st October, 2017 is available for both new and existing Vodafone customers.
The offer provides Vodafone customers a great opportunity to purchase a new LAVA feature phone. Upon purchasing a LAVA phone, Vodafone customers can avail cashback worth Rs 50 for 18 months on minimum recharge of Rs 100 in a calendar month. With the credited talktime of Rs 50 every month, customers can enjoy an assured Rs 900 in 18 months – which covers the cost of a new handset purchase in most instances.
Commenting about the initiative, Avneesh Khosla, Associate Director – Consumer Business, Vodafone India said, “We are happy to partner with LAVA to bring this pocket friendly offering to our customers to enable them to make the most of their LAVA mobile. We are confident that the complimentary offerings from Vodafone will make the experience more seamless at affordable rates. This collaboration will enable our existing and prospective customers to make the most out of their new device purchase.”
Commenting on the offer, Gaurav Nigam, Senior VP, Head of Product, LAVA International said, “Our partnership with Vodafone will provide our customers a cash back amount which is equivalent to the cost of our highest selling feature phone Captain N1. With this offer, we are certain to fulfill our promise of a pleasant experience to our patrons with continued reliability on their LAVA devices. Our customers can choose any device from a strong portfolio of feature phones to avail this offer.”