MediAvataar's News Desk

MediAvataar's News Desk

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India's first curated video platform that helps users create their Personal Video Magazine

Indian cricketing legend and former captain Sourav Ganguly has made his very first foray in the startup world by investing in Mumbai based entertainment company, Flickstree.

Flickstree is a tech-entertainment company, started by Mr. Saurabh Singh, Mr. Rahul Jain and Mr. Nagender Sangra in 2014, officially launching their platform in August 2016.

Flickstree is India’s first Personal Video Magazine. It is a curated and personalized Video Platform, for free-to-watch videos. Flickstree compiles these free-to-watch online videos from social networks, media sites, and blogs and then creates a custom user video feed. The AI based on patent pending technology, allows Flickstree to effectively curate and personalize the experience for its users.

“Digital is the future of India across all fields. And going by the country’s Digital India vision, I decided to invest in Flickstree because they’re at the forefront of innovative cutting edge technology and have great founders to realize their vision”, said Sourav Ganguly. He also said, “Different users have different passions. Flickstree helps users follow their passion and create their personal video magazine. Such a model has the potential to change the way videos are consumed.”

Flickstree has bucketed 20+ video categories that users can currently follow, and they are constantly adding more categories on the platform. Ganguly continued, "Users today have interests in various fields. While currently users can create only a single video magazine on Flickstree based on their interests, going forward I have asked the founders to enable users create multiple such magazines that users can create and enjoy.”

Saurabh Singh, CEO, Flickstree said, “We are delighted to have Sourav Ganguly on-board as a partner, investor and a catalyst who really believes in our idea”. He also said, “India is witnessing video boom and with the launch of 4G, suddenly it has exploded further. With so many content producers creating quality content, it becomes difficult for users to discover videos across multiple platforms. Flickstree is trying to organize video content from the free web for users.”

Flickstree has raised a seed round INR 3Cr capital from investors like Venture Catalysts, Anirban Aditya & Ankit Aditya (Aditya Group, Kolkata) and Moksh Sports Ventures, along with Sourav Ganguly. Venture Catalysts is leading the round.

“The free-to-watch video space is extremely fragmented, with multiple players creating tons of video content. These videos are published exclusively on separate platforms – a user who has interest in several categories cannot install multiple apps and keep browsing them separately, also owing to limited phone storage. This leads to poor video discovery. Flickstree is trying to solve this consumer problem”, said Mr. Satadru Dutta, co-founder Moksh Sports Ventures and Business Development Consultant to Flickstree, who was instrumental in bringing Sourav Ganguly and Aditya Group on board. “Dada has always backed youngsters and accepted new challenges”, concluded Satadru Dutta.

Dr. Apoorv Ranjan Sharma, Co-founder and President Venture Catalysts, said, “Flickstree’s core technology is an AI powered video recognition technology that watches videos in-screen like human beings. The patent pending technology generates keywords for each video and gathers video popularity, sentiment and engagements on Internet. This helps the company get best videos from multiple platforms. It also helps them personalize these videos for users.”

Flickstree is also a Facebook backed company via their FBStart program. Currently with 20+ video categories, users can follow & create an interesting video magazine on Flickstree.

“Video Industry is booming and will only explode further. A player like Flickstree can potentially change the way videos are consumed by users all over the world”, says Anirban Aditya, Chairman Aditya Group.

“There is something for every user type, with carefully chosen video categories on Flickstree. Everyone should give it a try”, says Sourav Ganguly.

Times Internet, and star authors like Jeffrey Archer and Ruskin Bond, are all set to uncover India’s story-telling potential in the second season of Write India campaign.

Times Internet’s flagship news platform timesofindia.com has launched Write India campaign Season 2 to uncover India’s great story-telling potential. It is an unprecedented crowd-sourced short story contest for which TOI sets up an eclectic line-up of world-renowned authors to inspire, encourage and evaluate budding writers and amateurs. This year’s panel includes celebrity authors-- Sir Jeffrey Archer, Ruskin Bond, Sudha Murty, Twinkle Khanna, Chitra Banerjee Divakaruni, Anand Neelakantan, Shobhaa De, Manu Joseph, Namita Gokhale and Nikita Singh.

The entire campaign will be run for a period of 10 months, until 30 April 2018. Each month, one of the celebrity authors will share a passage for budding writers to weave a short story around, stories will be curated by Write India team and then, top winners will be selected by the author of the month. To begin the campaign on a high-note, Anand Neelakantan, author of the famous Bahubali trilogy, has been announced as the author for the month of July.

The winning stories created during Write India campaign will later be compiled in a book and published by TOI. At the end of the year, TOI will also organize a workshop for the winners where they will be mentored by celebrity authors.

Write India was created as part of the Times of India brand’s changing philosophy from just being a nationally social responsible brand to becoming a platform that provides an opportunity for young Indians to showcase their talent in various creative fields. The first season of Write India program was a grand success with around 1.5 lakh registrations and 25,000 short stories received in a span of 11 Months. It discovered top writers from across the country and 36 winning stories were published in the form of a book in November last year.

Wednesday, 12 July 2017 00:00

Ipsos Top Cities 2017 Study

New York remains the best city for work, rest and play

Indians see Abu Dhabi as the top city, followed by Mumbai, Singapore, Delhi and London

The 2017 edition of the Ipsos Top Cities Index finds that New York is the most popular city worldwide, retaining the title it claimed when the Ipsos survey was first run in 2013.

This year sees Abu Dhabi leapfrogging London and Paris into second position, with Tokyo, Sydney and Zurich on the same score in equal fifth.

Amit Adarkar, CEO Ipsos India, said “globally we see the power of the New York brand with its appeal to people across the world, young and old. But the rise of Abu Dhabi and the weakness of Sydney among younger people remind us that no city can afford to rest on its laurels.”

People in 26 countries worldwide were asked which, from a list of 60 global cities, they felt were best to live in, do business in, and visit. The scores from the three questions were then added together to create the Ipsos Cities Index.

The cities in the global top five have unique strengths; New York and Abu Dhabi are unparalleled as centres for business but they score less strongly as a place to live or visit, whilst Paris tops the global list of tourism destinations but rates comparatively poorly as a business hub, failing to reach the top 10 on this measure. London and Tokyo have rounded profiles, scoring more evenly across the three dimensions, while Zurich and Sydney’s strength is derived from their high scores as top cities to live in.

The remaining top ten positions this year are occupied by Rome, Los Angeles and Amsterdam. The cities at the bottom of this year’s ranking are Karachi, Nairobi and Tehran.

Globally Indian city Delhi is ranked in 40th position followed by Mumbai in 41st position out of 60 global cities which was considered for Ipsos Top Cities 2017 study.

The Choice of Indians

Abu Dhabitops the list of favourite cities for citizens of India, followed by Singapore, Mumbai, London, Paris, New York, Delhi, Sydney, Los Angeles and Bangkok.

Given an opportunity Indians would love to live in Abu Dhabi, followed by Mumbai, Singapore, Delhi, London, Paris, Sydney, New York, Zurich, and Los Angeles.

“Indians love their very own commercial capital Mumbai and center of power Delhi and would love to stay in either of the mega cities of India due to abundant career opportunities; quality of life and entertainment options,” added Adarkar.

Looking at each of the three dimensions, different cities come out on top:

• New York is the most popular city to do business in, with 23% of the global sample selecting it from the list. Abu Dhabi is second with 21%, followed by London and Hong Kong (both on 16%), and Tokyo (15%).
• Paris is seen as the best city to visit; 21% say it is one of the best destinations for tourism. Rome comes second on this measure on 20%, overtaking New York which scored 16% this year.
• Zurich is the top destination to live in. Selected by 18% of our sample, it is narrowly ahead of Sydney – the city that also came second on this measure in 2013 – on 17%. Abu Dhabi has moved from seventh to third on this measure over the same period.

Generation strains

Different generations have different views of what makes a top city. Zurich is the favourite city for Baby Boomers (those born 1945-65), whilst the three younger generations – Generation X, Millennials and Generation Z – are consistent in placing New York and Abu Dhabi as their top two.

Sydney appears to have more limited appeal to younger people. Whilst it is the second-favourite city for Baby Boomers and third-favourite for Generation X, Millennials (aged 22-37) rank it as their ninth-favourite, whilst Generation Z (aged 21 and under) put it eighth. Other cities that have greater youth appeal include Los Angeles and Tokyo.

 

iCubesWire, a leading Digital Marketing Solution and concept provider today forayed into the technology segment by launching ‘INSTATALK’, an Artificial Intelligence platform to accelerate digital transformation for its clients.

This product will facilitate instant communication with brands so that the customer’s requirements can be addressed immediately while lowering the costs through automation.

INSTATALK is a next generation interconnected network of digital technologies to bridge the gap between watching an advertisement and reacting to it. At times, the recall value gets affected when the customers have queries about a specific advertisement/brand but are unable to get instant responses. This product has been especially designed to answer consumers’ queries by implementing intelligence in machines to reduce the challenge of brand recall. It will further help sustain the brand and increase user engagement.

Speaking on the launch, Sahil Chopra, CEO and Founder, iCubesWire says, ‘We are thrilled to announce the launch of INSTATALK as the latest and one of the smartest additions to our product portfolio. It is a service that meets the end to end target of the customer leading to buying a particular product or service. The most interesting thing is InstaTalk is available on cross platforms right from videos, mobiles, mobile sites to advertising units wherein the customer can interact with the brand directly. Creating an impactful buzz is the ultimate objective of rich media innovation and this can only be achieved by receiving good ROI on advertising. We are certain that our new and existing customers will be as excited by the possibilities that INSTATALK will bring to their marketing efforts as we are’.

According to a new research by PwC, global GDP will be 14% higher in 2030 as a result of Artificial Intelligence, which will contribute $15.7 trillion to the global economy. PwC further found that 62% of consumers are confident that AI can reduce the time required to answer their questions. AI has the potential to increase efficiencies with automated communications and alerts to enable more proactive approaches and to improve big data analytics.

93.5 Red FM has handed over its creative mandate to J. Walter Thompson India, South Asia’s leading and most admired marketing communications agency.

93.5 Red FM is India’s largest and most awarded private radio network.

Talking about the new association Nisha Narayanan, COO 93.5 Red FM says, “We welcome JWT Delhi as our brand partners for the RED FM Network. We were really impressed with JWT’s young team and capabilities across mainline as well as the digital spectrum. Being a leader brand in the radio industry undergoing massive Phase III expansion, it was extremely critical for us at RED to consolidate the brand voice across different geographies and platforms including digital, trade and mainstream consumer touchpoints. With a creative giant like JWT coming on board, we look forward to infusion of fresh, creative thinking for developing the next phase of ‘Brand RED’. Looking forward to a partnership which takes the brand and the business to the next level with this collaboration.”

Rajat Uppal, National Marketing Head, 93.5 Red FM asserts, "After a month-long pitch process that involved 6 creative agencies, we are excited to have JWT Delhi on-board as our creative partner for the RED FM Network. We look forward to them bringing in their diverse expertise in advertising to a leader radio brand like ours. With the best creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for brand ‘RED’. I am sure they are equally excited to work on a young brand like ours, which allows them to experiment and explore under the positioning of ‘Bajaate Raho’!"

Joy Chauhan, Sr. Vice President and Managing Partner, J Walter Thompson Delhi added, “We are absolutely thrilled to win the creative mandate for Red FM. This has been one of the most interesting wins for us in the recent past. When you create work for a brand like Red FM the challenges are very different. It's like, a creative agency presenting work to another creative agency. Red FM proudly owns, the most differentiated positioning in the FM radio category. Our mandate is very clear, how to elevate a very sharp promise to the next level and more importantly, how to extend it, beyond the radio frequencies to other mediums. A large part of our creative talent is under 30 years of age, so no prizes for guessing how excited they are to lay their hands on a brand like Red FM. Let's Bajaate Raho!”

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