MediAvataar's News Desk

MediAvataar's News Desk

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When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March 25, 2018.

Airing every Friday to Sunday @ 9p.m.,‘Anthology Weekends’ features some of the most noteworthy franchise movies of all times. From evolving into a superhero to protect your city from crime or following a life altering journey to reclaim your city from dragons to looking into a dystopian future with simulated reality, 'Anthology Weekends' promises uninterrupted entertainment with an eclectic mix of popular, edgy and distinctly entertaining movies, including ‘The Matrix’, ‘Star Wars’ and ‘Rush Hour’.

Anthology Weekends movies includes:

‘The Matrix’ trilogy which will air from March 2- 4, is a science fiction action cult classic about heroes fighting a desperate war against machine overlords that have enslaved humanity in an extremely sophisticated virtual reality system.

‘Star Wars’ series is a cult favourite across all age groups will be shown over two weekends with ‘A New Hope’, ‘The Empire Strikes Back’ and ‘Return Of The Jedi’ will air from March 9- 11 and ‘The Phantom Menace’, ‘Attack Of The Clones’ and ‘Revenge Of The Sith’ airing from March 16- 18. Written and directed by George Lucas with some of Hollywood's biggest names such as Mark Hamill, Harrison Ford and Carrie Fisher, viewers will be privy to saving the galaxy from evil forces at its very best in the ultimate cult classic ‘Star Wars’.

'Rush Hour', starring Jackie Chan and Chris Tucker who overcome cultural differences to fight crime in the American buddy cop action comedy film will air from March 23- 25.

Cherish the most loved and legendary movie franchises of all time with MNX’s ‘Anthology Weekends’ every Friday – Sunday until 25th March

Wednesday, 21 February 2018 00:00

BBC World News Golf Connect - 2018

The 14th edition of BBC World News Golf Connect was played at the Classic Golf & Country Club, Gurgaon on 10 Feb 2018.

More than 105 C-Suite and leading corporate golfers participated in the event. Prominent names among them included: Wolfgang Will -Country Head Lufthansa, Larry Paulson- President Qualcomm, Suman Billa- Joint Secretary Ministry of Tourism, Harinder Sikka - Director Piramal Healthcare and many more.

This illustrious event, with a strong legacy, offers the C-Suite corporate golfers with a seamless opportunity to network alongside a fair sporting environment as they swing it out for the coveted title. One of the unique features of the league was the different scoring formats which are scored concurrently, providing an opportunity for all levels of golfers. The BBC World News Golf Connect has been marked as a ‘must visit’ event with corporate golfers in leading companies across the Delhi NCR region.

Wednesday, 21 February 2018 00:00

What Drives Brand Love

There are six key drivers of brand love, and a brand can be measured by how well it exceeds needs, sets trends, shares values, builds trust, elevates experiences, and respects consumers. By analyzing these drivers, the Brand Love Index revealed the following insights to help marketers build brand love:

1. Outperform and overdeliver.

Consumers follow their hearts, but only to a point. How a product works and what it does is more important than feelings alone, in every industry. A brand's ability to exceed needs by doing something no other brand does, or doing it better, is the strongest driver (30%) of brand love globally.

Mobile brands win: the majority of U.S. consumers (60%) had at least one mobile touchpoint with their favorite brand in the last year, creating higher brand affinity and better response to ads.

What brands can do: Go beyond standard mobile ad units and create immersive AR ads that let consumers try out their products.

2. Take a stand.

People want to be seen using brands that share their values (representing 12% of brand love globally). In the U.S. however, this drives 14% of brand love, more than almost anywhere in the world.

62% of U.S. consumers expect brands they love to publicly support equality and diversity, but only 25% want them to publicly support a political party.
59% of U.S. Millennials think it's important that a brand supports women in leadership and closing the gender pay gap, compared to less than half of Baby Boomers (49%).

What brands can do: Speak out and use the power of storytelling through high quality branded content to make it clear what your brand stands for and connect with consumers that share your values.

3. Rethink, reinvent, repeat.

Brands don't have to be in an innovation-obsessed industry for consumers to expect them to set trends -- this drives 18% of brand love globally.
Setting trends is more important for entertainment and news and media brands (19% and 18% of their brand love scores respectively in the U.S.) than for any other industry, including tech and retail.

Plus, consumers are willing to go out of their way for--and even forgive--brands that innovate in order to elevate experiences. This drives 9% of brand love globally and is key to brand loyalty.

What brands can do: Create new experiences including VR, 360 video, and live content to bring their products to life in ways that consumers haven't seen before.

4. Make it personal.

There's no love without trust. Trust represents 20% of brand love around the world and is the highest indicator of brand loyalty and admiration.
U.S. consumers who have at least one mobile touchpoint with a brand are 67% more likely to trust that brand to use their personal data.
GenXers and Boomers place a higher priority on trust (23% of the total contribution to brand love) -- that's 31% higher than Millennials in the U.S.
What brands can do: Ensure ads appear next to content that matches brand and consumer values, and lean on data to get a complete picture of how their consumer acts across devices in order to build trust.

5. Act their age.

Millennials worship innovation, and it's no surprise their love is most influenced by setting trends (20% of their love score globally). U.S. Millennials are twice as likely to expect brands to take a stand on social issues, compared to Baby Boomers.

Don't forget Boomers on mobile. 40% of Boomers in the U.S. report at least one mobile touchpoint with their favorite brands. What brands can do: Use native ads for advanced targeting, including cross-device, to tailor their message based on who is seeing the ad and where.

Brands Building Love

Based on the Brand Love Index, these are a few examples of brands successfully building brand love among US consumers. FedEx delivers when it comes to exceeding needs, beating the next brand by almost 10 points. Apple is the poster child for trendsetting in the tech category, and Disney Resorts scores highly for the travel vertical. Nike is loved for sharing values, one of the top five brands overall. Visa knows that the way to build love is to build trust, and they score more than 15 points higher than the next brand and 30 points higher than the category average. And Dove is among the most loved health and beauty brands, with the strongest score in respecting consumers, 59% higher than the category average.

Oath's Brand Love Index brings a new perspective by unpacking the drivers of brand love, relevant in today's landscape, universal (across age, gender, race and nationalities) and actionable. Quantitative and qualitative consumer research and analysis was completed in Q4 2017 to create Oath's proprietary brand love score, which was applied to the BrandZ Database from WPP and Kantar Millward Brown, with a sample size of 159,600 across the US, Australia, Brazil, Canada, France, Germany, Hong Kong, Italy, Japan, Singapore, Spain, Taiwan, and the UK.

Media and Entertainment Industry has potential to rule the world

No one can stop free flowing ideas which catalyse the growth: Shah Rukh Khan

“Being the youngest country in the world with majority of population below the age of 35 years and with maximum English speaking people in the world, India has the potential to be the global leader in media and entertainment industry. India will be ground zero of all the future change in entertainment industry. With immense talent, content and audience available here, entertainment will be huge in near future,” said Bollywood superstar Shah Rukh Khan. He was speaking at panel discussion on Media – Shaping the future and entertainment, at the ongoing Magnetic Maharashtra: Convergence 2018 at Mumbai.

Shah Rukh Khan said that many business aspects in entertainment industry have been ignored, its strength to boost the national as well as state economy have been neglected for years. “We need to learn from China that how entertainment industry can play a pivotal role in the economy of the country. And also from the USA where the entertainment sector is well organised. With emergence of new platforms such as Amazon and Netflix, the entertainment industry is poised for a giant leap,” he said. Media and entertainment sector is content generator and there will be major influx of content generators from all walks of the life. Soon a platform to aggregate the content will be needed. “The Government should help the industry in aggregating this content which will catalyse the growth,” Shah Rukh Khan said, adding, “In this digitised world, no one can stop free flowing ideas which will catalyse the growth.”

Arnab Goswami, Anchor and MD, Republic TV said, “The electronic media has undergone paradigm change over last three – four years. The news today is far more integrated than what it used to be. According to an estimate, currently 450 million people in India use smart phones and the number is likely to go up to 1.4 billion soon. People will have easy access to information and will watch whatever they want, whenever they want and wherever they want. This brings huge opportunity for media and entertainment industry and for Mumbai to become the media hub of the country.”

Sudhanshu Vats, Group CEO, Viacom18 said, “We need to understand that media and entertainment is a business. It has potential to grow more rapidly than any other sector. It has the unmatched potential to create jobs. In fact, millions of ancillary jobs are created in entertainment industry whenever a movie or a TV serial is being produced.” He said that with the growth of television, comes tremendous opportunities for regional growth, for the entertainment industry.

Ritesh Sidhwani, Co-Founder, Excel Entertainment feels that film production involves lot of challenges in terms of permissions and approvals. “There is enormous potential of growth and job creation in the entertainment industry. Our only expectation is that the government takes care of procedural hurdles.”

“Digitisation is the most talked about topic in every board room today. Despite digitisation, newspapers continue to grow, though it is a bit stagnated in metro cities. High level of convenience with digital media has taken toll on newspaper readership in metro cities. However, the future of regional newspapers is bright,” said Rishi Darda, Editorial Director, Lokmat Media Pvt. Ltd. He said that every media house is expanding in electronic spectrum. “At Lokmat, we have presence in print as well as electronic media. We produce around 2500 videos a month which have considerable viewership. With the current growth rate of electronic media, we look at producing around 10000 videos a month,” he said.

The Summit, Magnetic Maharashtra: Convergence 2018 is conceptualised and organised by The Maharashtra Industrial Development Corporation (MIDC). Confederation of Indian Industry (CII) is the national partner and KPMG is the knowledge partner to the summit.

Franchise India Holdings (FIHL), Asia's largest integrated franchise solution company, has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as their media agency.

Carat won the mandate following a multi-agency pitch and will now handle the account from its Gurgaon office. This win comes on the back of Carat’s record breaking new business wins, including Zee OTT and Columbia Asia in the recent past.

Commenting on the partnership, Gaurav Marya, Chairman, Franchise India said, “To us, Carat came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We are delighted with this partnership and wish Carat all the best as we embark on an exciting journey together.”

Speaking about the win, Rajni Menon - CEO, Carat India added, “We look forward to working with Franchise India in taking their business to gain strong hold on the relevant audience. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end to end solutions, we are confident of enabling a strong connect with the digital consumers of India.”

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