MediAvataar's News Desk
From March 31 to April 6th, here are the most in-demand movies and TV shows among 2 million Reelgood users in the United States.
This week saw The Falcon and the Winter Soldier get dethroned by Invincible and The Irregulars in the TV side of things. Meanwhile, Godzilla vs. Kong dominated the top movies list, to the surprise of… no one? Perhaps more interesting is how this new release led to two other Godzilla movies along with Kong: Skull Island making their way into the top ten!
Rick and Morty made it to our TV shows list this week, buoyed by the announcement of a new season. For all of you fans who haven’t heard yet, season 5 will premiere June 20, 2021 at 11 pm ET/PT according to Adult Swim.
Top 10 Movies Across All Streaming Services
Godzilla vs. Kong
The Passion of the Christ
Godzilla: King of the Monsters
Kong: Skull Island
Zack Snyder’s Justice League
The Dark Knight
Top 10 TV Shows Across All Streaming Services
The Falcon and the Winter Soldier
Attack on Titan
Law & Order: Organized Crime
Made For Love
The Walking Dead
Rick and Morty
42% YoY growth in global ad spend on the SpotX platform
SpotX, the leading global video advertising platform, continued its profitable growth track-record and ended the year with both outstanding financial results and significantly more access to consumers.
As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020, with four out of five consumers watching at least some ad-supported CTV programming. Advertisers took notice by diversifying their ad budgets and investing heavily in CTV with SpotX. Global ad spend on the SpotX platform grew 42% in 2020, driven primarily by over-the-top (OTT) clients who account for nearly 70% of overall ad spend today. Business continued to accelerate last year on a quarterly basis after COVID-19 initially impacted the second quarter, growing globally to 70% YoY in Q4. Although North America is still the largest market for SpotX, representing approximately 88% of overall ad spend in 2020, business in EMEA and APAC is accelerating at 107% and 66% year-over-year respectively, providing huge market opportunities for SpotX moving forward.
Notwithstanding the challenges of last year’s market conditions, increased global ad spend with SpotX translated to revenue growth for the company, in part due to strong new and expanded partnerships with several leading device manufacturers including LG, Roku, Samsung, TiVo, and VIZIO, and launched programmatic solutions to scale addressable TV in partnership with Project OAR, major pay TV distributors, and large ad tech and media companies including The Trade Desk and AMC Networks. These partnerships contributed to SpotX reaching more consumers than ever before with 70 million CTV households in the United States. This represents a 40% increase in household reach since May 2020 and a 67% increase since December 2019. In EMEA, SpotX now reaches 25 million CTV households which is approximately half of all ad-supported CTV households across France, Germany, Italy, Spain, and the United Kingdom.
“We had a phenomenal 2020 with record revenues and our numbers prove that our early investment in CTV was a bold but intelligent strategic decision,” said Mike Shehan, Co-Founder and CEO at SpotX. “We achieved these results by continuing to strengthen our close relationships with media owners, device manufacturers, and advertisers. SpotX’s strong performance is proof that we are leading CTV experts.”
In 2020, SpotX also launched a solution with SpringServe called Total Connect+ that unifies direct and programmatic demand into a holistic ad decisioning process, helping media owners take more control over their video advertising businesses. Several publishers, including Crackle Plus and Redbox, are leveraging Total Connect+.
SpotX anticipates additional growth throughout 2021 due to more adoption of programmatic and addressable TV by media owners, driven primarily by the increase of streaming video consumption and advertisers wishing to connect with those consumers. The company does not project significant impact from forthcoming Google or Apple privacy changes because the majority of SpotX’s business lies within CTV and addressable TV where first-party audience data is paramount and cookies are not used.
In February, Magnite, the largest independent sell-side advertising platform, entered into a definitive agreement to acquire SpotX from RTL Group for $1.17 billion in cash and stock (based on the value of Magnite stock on the date of the announcement). The deal is expected to close in Q2 2021 subject to regulatory approval and other customary closing conditions.
Produced by Dhamatic Entertainment and directed by Shashank Khaitan, Raj Mehta, Neeraj Ghaywan, and Kayoze Irani, the anthology releases on April 16, 2021 exclusively on Netflix
A twisted tale of lovers, a struggle for daily life, a calculated friendship and a journey to find solace... Netflix’s Ajeeb Daastaans explores jealousy, entitlement, prejudices and toxicity. Blurring the lines between right and wrong, the anthology explores the complexities of human behaviour and relationships.
Writer and director Shashank Khaitan said, “My film Majnu explores the dynamics of three characters, their interpersonal relationships and how they keep evolving with each scene. Jaideep, Fatima and Armaan’s characters all want love on their own terms and the space to express themselves but are trapped within the norms of society, much like a lot of people around us. Working on a predefined theme about flawed relationships was a unique experience for me as this is the first time I made something so unusual yet realistic.”
Talking about his film, director Raj Mehta said, “Khilauna was made with the intention of bringing an unexpected storytelling experience to the audience. The story and the title itself, might have different interpretations for each viewer and that is what makes it exciting. Nushrratt, Abhishek and Inayat have this multi-dimensional relationship which adds depth to the film. We have presented imperfect characters, much like real life with no clear blacks or whites. It is entirely on your perspective and hopefully the film will leave audiences feeling perplexed yet entertained!”
National Award winning director, Neeraj Ghaywan on writing and directing his film said, “Geeli Pucchi explores the intersectional realities of two women from disparate worlds. They are both longing for an emotional connection which they end up finding in one another. It was truly inspiring to see Konkana and Aditi bring these characters and their relationship to life. Geeli Pucchi is a complex ride of emotions and I am very excited to see the audience's reaction to it.”
Making his debut as a director, Kayoze Irani said, “Ankahi is all about emotions - those that can be expressed and those that are left unsaid. What attracted me to the film was the fact that communication doesn’t need to be verbal and a lot can be said without words. Manav and Shefali were a treat to direct and they lift the entire storyline. It’s an amazing feeling when lines written on paper transform into a beautiful vision because of fabulous acting and chemistry. The sense of fulfilment after completing a film is immense and I can't wait to share it with the audience.”
Bringing together some of the finest creative talent from across the country, Ajeeb Daastaans is produced by Dharmatic Entertainment.
Ajeeb Daastaans will premiere on April 16, 2021 only on Netflix!
Cast and Crew details
Director: Shashank Khaitan
Writer: Shashank Khaitan
Cast: Fatima Sana Shaikh, Jaideep Ahlawat, Armaan Ralhan
Director: Raj Mehta
Writer: Sumit Saxena
Cast: Nushrratt Bharuccha, Abhishek Banerjee, Inayat Verma
Director: Neeraj Ghaywan
Writers: Neeraj Ghaywan, Sumit Saxena
Cast: Konkona Sensharma, Aditi Rao Hydari
Director: Kayoze Irani
Writers: Uzma Khan, Sumit Saxena
Cast: Shefali Shah, Manav Kaul, Tota Roy Chowdhury
Agreement Includes A First-Look At Films Sony Pictures Intends For Direct-To-Streaming
Netflix and Sony Pictures Entertainment (SPE) have announced a multiyear, exclusive first pay window licensing deal in the U.S. for theatrically released SPE feature films, beginning with their 2022 film slate. This new agreement builds upon Netflix’s pre-existing output deal with Sony Pictures Animation films to now include all SPE film labels and genres.
Under the deal, Netflix will obtain first pay window rights to SPE titles following their theatrical and home entertainment windows. Tentpoles such as Morbius, Uncharted, Where the Crawdads Sing, and Bullet Train will be among the initial 2022 offerings. They will be followed by continued entries in Sony Pictures’ rejuvenated slate of IP, including the sequel to Oscar-winning Spider-Man: Into the Spider-Verse and several more SPE films featuring Marvel characters, including future installments of Venom and Spider-Man; and expected follow-ups for the Jumanji and Bad Boys franchises. Netflix will also license rights to select titles from SPE’s vast movie library.
As part of the partnership, Sony Pictures’ Motion Picture Group will offer Netflix a first look at any films it intends to make directly for streaming or decides later to license for streaming, and Netflix has committed to make a number of those films over the course of the deal. Any such direct-to-streaming projects will be additive to SPE’s full theatrical film slate, which will continue at its current volume.
“Sony Pictures is a great partner and we are thrilled to expand our relationship through this forward-thinking agreement,” said Scott Stuber, Head of Global Films at Netflix. “This not only allows us to bring their impressive slate of beloved film franchises and new IP to Netflix in the U.S., but it also establishes a new source of first run films for Netflix movie lovers worldwide.”
“Netflix has been a terrific partner as we continue to expand our relationship,” said Keith Le Goy, President, Worldwide Distribution and Networks, Sony Pictures Entertainment. “At Sony Pictures, we produce some of the biggest blockbusters and the most creative, original films in the industry. This exciting agreement further demonstrates the importance of that content to our distribution partners as they grow their audiences and deliver the very best in entertainment.”
Bags sponsorship of IPL 2021 team KKR, and launches spots on Star Sports for IPL Season
TV9 Network, India’s biggest news broadcaster, is making mega moves to propel its brand to a higher trajectory. To start with, the network has extended its partnership with Indian Premier League 2021 (IPL 2021) team Kolkata Knight Riders for the second year in a row, ensuring that the TV9 brand will be emblazoned on the team’s jersey starting April 9 and until May 30, when the final match will be played. Last year, TV9 Network had also sponsored Trinbago Knight Riders, KKR’s sister franchise in the Caribbean Premier League.
In addition to KKR sponsorship, TV9 Network has signed a deal with Star Sports for sponsorship of the Action Replay Bug across all the IPL matches and multiple feeds of Star Sports. The Action Replay Bug will showcase logos of the network’s key channels, including TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, and TV9 Bangla. TV9 Bharatvarsh, the network’s Hindi news channel which made television history by catapulting itself to the top 3 position in record time, will also be taking spots on Star Sports during the two months of IPL.
The network’s moves come in the wake of some big recent wins, including a high-decibel launch of its newest channel TV9 Bangla, and a massive digital push, which has seen its digital traffic of unique visitors grow by a stunning 97% in February 2021 to 63.7 million, according to ComScore Media Metrix (India). Just like TV9 Bharatvarsh, tv9hindi.com portal is driving the network’s growth with a stupendous 198% increase in traffic, jousting proudly with decades-old legacy brands at the top of the rankings.
Speaking on the network’s aggressive growth plans, its CEO, Mr. Barun Das, said: “We became the biggest TV news network less than a year ago, and now it’s the turn of our digital business. To have grown at this dizzying pace feels great but, honestly, we have just begun. You can expect a series of globally benchmark-setting moves from the network in the months ahead.”
Venky Mysore, CEO of KKR, welcomed TV9’s return as a sponsor. “TV9 is a perfect partner for KKR because it is a rapidly growing brand across television and digital, with a phenomenally strong regional footprint to boot. So, we are glad to have them on our jersey in IPL 2021 as well. The recent launch of the Bangla news channel, TV9 Bangla from the network is sure to add tremendous value to both our brands by building a connect with the spirit of Kolkata. We look forward to continuing this association for years to come”.
TV9 Network is also the only news brand to leverage IPL 2021 on Star Sports with strategically deployed commercials. Arshad Shawl, Director, Alliance Advertising & Marketing, the agency that facilitated the deal, said: “IPL provides the perfect platform for high visibility in the right frame of entertainment and sports. TV9 is already a formidable player in the TV News genre, coupled with fastest growing digital news platform in India in the recent months. The positive associations & reach from IPL will help TV9 increase the channel footprint nationally & respective regional feeds as a part of their envisaged growth trajectory.
TV9 Network is perhaps the only news group to have not just delivered industry-beating growth during the pandemic, but also expanded its team of journalists in television and digital. The network comprises of market-leading channels including TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, TV9 Marathi, and TV9 Gujarati. Its newest channel, TV9 Bangla, has already emerged as the news destination of choice among Bangla viewers.