MediAvataar's News Desk

MediAvataar's News Desk

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Inaugural edition to feature legends and current ATP leadersRafael Nadal & Roger Federer

Also featuring top ATP-ranked nextgen talent Dominic Thiem, Denis Shapovalov and Alexander Zverev

DSPORT, a premium sports TV channel by Discovery Communications India, has acquiredtheexclusive India broadcast rights of the inaugural edition of the eagerly awaited Laver Cup. The new premier tennis tournament, conceived on the lines of golf’s‘Ryder Cup’ will see tennis legendsfrom Europe battle it out against a star-studded Rest of the World team. The Laver Cup willbe broadcast LIVE & Exclusive on DSPORT from 4:30 PM onwards on September 22 & 23and 3:30 PM onwards on September 24, 2017for sports fans in India.

The Laver Cup will be played every year, two weeks following the US Open, except in the Summer Olympic years. The city of Prague, in the Czech Republic will play host to the first edition of the three-day tennis extravaganza.The tournament will feature the current top two in men’s tennis, legends Roger Federer and Rafael Nadal who will team up with Dominic Thiem, Alexander Zverev, Marin Cilic and Thomas Berdych to take on a rest of the world team that comprises of rising superstar Denis Shapovalov, former US Open Champion Juan Martin del Potro, Nick Kyrgios, John Isner and Sam Querry.

The Laver Cup, is named after Australian tennis legend Rod Laver, widely regarded as one of the greatest in the history of the sport. The Laver Cup is a joint initiative between tennis great Roger Federer’s management company Team 8, Brazilianbusinessman and former Davis Cup player Jorge Paulo Lemann, the USTA and Tennis Australia. For the inaugural edition of the Laver Cup, tennis legends John McEnroe and Bjorn Borg will captain Team World and Team Europe Respectively.

BookMyShow today announced that it has become the first Indian online ticketing brand to participate in the WhatsApp business pilot.

As part of this test, BookMyShow has made WhatsApp a default ticket confirmation channel for all its users.

This means that users who book tickets on BookMyShow will now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code, along with an email.

Ravdeep Chawla, Head of Product, BookMyShow said, “At BookMyShow, we are constantly taking measures to enhance our users’ experience on our platforms. Keeping up with their changing preferences and habits, we decided to integrate BookMyShow with WhatsApp for its pilot. WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel. We have already started rolling out this feature and over the course of next few weeks, we aim to scale it to cover our entire user base.”

BookMyShow had recently introduced ‘Plan-it’, the in-app messaging feature for friends and families to interact with each other in real time, suggesting movies, show times, venue options and eventually complete the movie tickets booking from within the chat window.

The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 15, 2017. Mr. Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA.

Sunil, has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities.

On his election for second consecutive term as the Chairman of the ISA, Sunil said “we would create further value proposition to the ISA’s ascending status in the industry. We would nurture the partnerships that we have built over decades and deliver incremental benefits to the advertisers and other stake holders. I am confident that the advertiser community would have greater times ahead. I look forward to having continuous support of all members towards adding value to the unique status of the ISA in this country"

ISA is the only national body as a strong voice to advertisers over the last 60 years. It has advertiser members from across industries who approximately contribute to over two-thirds of the annual national non-governmental ad spends. ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers. The ISA played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.

The Executive Council members of the ISA thanked Sunil for his substantial contribution to the ISA as Chairman during 2016-17 and expressed pleasure to elect him again for 2017-18.

Other members of the Executive Council are:

Mr. Atul Agrawal, Senior Vice President – Corporate Affairs, Group Corporate Communications, Tata Services Limited,
Ms. Anuradha Aggarwal, Chief Marketing Officer, Marico Limited
Mr. Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation,
Thomas Cook (India) Limited
Mr. Narendra Ambwani, Director, Agro Tech Foods Limited
Mr. Siddhartha Banerjee, Executive Vice President – Marketing, Vodafone India Limited
Mr. Ajoy H. Chawla, Sr. Vice President, Chief Strategy Officer, Titan Company Limited
Mr. J. C. Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd.
Mr. Ravi A. Desai, Director, Brand & Mass Marketing, Amazon Seller Services Pvt. Ltd.
Ms. Paulomi Dhawan, Strategic Advisor, Raymond Limited
Ms. Sonali Dhawan, Marketing Director, Procter & Gamble Hygiene and Health Care Limited
Mr. Chandru Kalro, Managing Director, TTK Prestige Limited
Mr. Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited
Mr. Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited
Ms. Beena Koshy, Executive Vice President, Exports, Bajaj Electrical Limited
Mr. Bharat V. Patel, Independent Director, Aditya Birla Sun Life Asset Management Company Ltd.
Mr. Prashant Peres, Director Marketing Chocolate, India, Mondelez India Foods Private Limited
Mr. Ramakrishnan Ramamurthi, Vice Chairman, Joint MD & Group CEO, Polycab Wires Pvt. Ltd.
Mr. Amit Tiwari, Vice President – marketing, Havells India Ltd.
Mr. Brahm Vasudeva, Chairman, Hawkins Cookers Limited

Sunday, 17 September 2017 00:00

Nestlé India Re-launches Milkybar

Nestlé India packs the new MILKYBAR with goodness of milk!

Continuing withitsefforts to provide innovative offerings, NestléIndia is delighted to introduce the country’sfavouriteMILKYBAR, with increased milk and less sugar. Delivering on the journey of improving nutritional profile of our product,Milk is 1st in the new recipe. The percentage of milk in the new MILKYBAR has been increased by close to 8%andreduce sugar by about 10%.

Speaking on the launch,Mr. Nikhil Chand, General Manager, Chocolate & Confectionery, Nestlé India,said, “In our journey to improve the nutrition profile of our products, we are adding more milk and reducing sugar in MILKYBAR. Raising consumer awareness and with the intent of being more transparent, we have mentioned GDA on front of the pack. We have also made concerted efforts to promote portion guidance and all our chocolate &confectionery innovations have lighter treats as part of the portfolio several of which are less than 50 calories per serve.

”Mr. Chandadded “In line with this, we have used our strength in research and developmentas well as consumer understandingto develop a tastier recipe for MILKYBAR that is alsolower in sugar. MILKYBAR has been amongst the most loved products in our chocolate & confectionery portfolio and is a clear leader in its category.”

The original bad boy of bollywood Sanjay Dutt will be speaking at the India Today Mind Rocks Youth Summit at Sirifort Auditorium, New Delhi on Saturday, 16th September.

The star best remembered for his role in blockbuster films like Rocky, Vaastav, Khalnayak and Munnabhai MBBS will be baring his soul in the session – Living life on the edge.

He is expected to speak on his tumultuous personal and professional life while interacting with the youth and motivating them to find the right direction in their lives.

The daylong event will have other young leaders, achievers and newsmakers engaging with the youth. The other stars at the event include Varun Dhawan, Ayushmann Khurrana, Kriti Sanon, Tanuj Virwani, Vivek Oberoi and Terence Lewis.

Smriti Z. Irani (Union Cabinet Minister of Textiles and Information & Broadcasting) will open this year’s edition with her straight talk to the youth on lessons of being a minister.

The youth icons from the other spheres include the women’s cricket team members Veda Krishnamurthy, Harmanpreet Kaur and Smriti Mandhana, stand up comedian Kunal Kamra, young entrepreneurs and corporate leaders Taru Kapoor, Tinder, Sachin Bhatia, founder Truly Madly and Kavin Bharti Mittal, CEO, Hike, Leaders from Politics Manoj Tiwari, MP, BJP, Gaurav Gogoi, MP, Congress, Kalikesh Singh Deo, MP, BJP and Satpal Maharaj, Minister, Uttarakhand.

The evening will be closed on a high note with a music concert by EUPHORIA.

The event, with its stellar line-up of dynamic leaders, is a perfect platform to exchange path-breaking ideas and celebrate keys to success. It gives the future leaders and inspired young people an opportunity to listen to those who have made it big. The event puts the hope and promise of young people on a glorious stage through ideas and conversations

India Today Mind Rocks is an annual date to remember. The aim of this daylong event is to give young people the unique opportunity to interact with their favourite stars – the real achievers who have struggled, overcome and today are acknowledged leaders in their fields. Come, listen to them and be inspired by them as they recount their unique experiences and give you their Mantras of Success.

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