02 April 2020 17:39

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Wednesday, 01 April 2020 00:00

MY FM Lockdown Special

Exclusive webcast with Celebs-

MY FM, the radio arm of DainikBhaskar Group, is leaving no stone unturned in spreading positivity & keeping its listeners entertained amid the nationwide lockdown. Standing true to its brand promise of “AajKuchAchaSuntehain”, MY FM brings ‘Lockdown Special’, an exclusive series of live performances/sessions with some renowned singers, motivational speakers and social media influencers. All the performances/sessions can be watched live through any of the MY FM social media handles. The series is a part of MY FM’s initiative ‘BinaMilenSath Laden’.

Following Prime Minister NarendraModi’s recent address to MY FM RJs where he appreciated the radio network’s philosophy of spreading positivity and vital information, MY FM started its special on-air and digital initiative ‘Bina Mile Sath Laden’ to promote social distancing to fight the global pandemic. ‘Lockdown Special’ is one such property under the initiative. The live performances are simultaneously watched by millions across all the cities, a feat no other live concert might achieve. Popular singer Divya Kumar and lifestyle coach Gaur Gopal Das have already been featured in this series and a lot of big names will feature during the lockdown period.

Speaking on the unique series, Mr. Rahul Namjoshi, COO, MY FM, says; “We are committed to provide wholesome entertainment to all our listeners. This is a patience testing phase apart from being a global pandemic. We have two crucial tools to fight it off- Positivity & Commitment to entertain. You may not be able to move out of your home to ‘attend’ a ‘live’ concert anywhere in the world right now. But with MY FM Lockdown special, you have the answer now.”

Watch the Webisodes here:

Divya Kumar LIVE!:

https://www.facebook.com/94.3MYFM/videos/220967872346472/?__tn__=%2Cd%2CP-R&eid=ARDl9DAKwfyFNZNO_6vZRjyaLvpTlI_KTvrpnBe22o8HNAVy7rmXlSS99yidIDOTbY_uR9IWjfNvoNt8

Gaur Gopal Das Ji LIVE:

https://www.facebook.com/94.3MYFM/videos/584179965779388/?__tn__=%2Cd%2CP-R&eid=ARDl9DAKwfyFNZNO_6vZRjyaLvpTlI_KTvrpnBe22o8HNAVy7rmXlSS99yidIDOTbY_uR9IWjfNvoNt8

NBCUniversal announced that it is widening the distribution of its national news programming during the Coronavirus (COVID-19) crisis.

NBCUniversal is making MSNBC and CNBC available, in partnership with its distribution partners, to all their video customers, regardless of the packages to which they subscribe. Subscribers can view this content through their video provider or through MSNBC’s and CNBC’s online platforms on an authenticated basis.

Additionally, NBC News Now, a 24/7 online streaming service from NBC News, will feature programming drawing upon all the news resources of NBC News, MSNBC and CNBC, free to viewers.

NBCUniversal is committed to providing a public service during the coronavirus pandemic, generating awareness and ensuring all U.S. households receive the latest news and information on the evolving global situation.

NBC and Telemundo owned stations are also streaming their local newscasts as well as coronavirus-related press conferences, to help local audiences stay informed about developments in their communities. The owned stations’ newscasts are free and unauthenticated on desktop and mobile web and apps.

There is no denying the fact that content rules the world. Good content wins over the hearts as well as the charts; that too in the shortest possible time. Punjab just presented a LIVE example of the same when Zee Punjabi became the No. 1 Punjabi Entertainment Channel just within three months of its launch.

It has taken the first spot dethroning the oldest Punjab entertainment channels of the region. For the week ended March 27th, 2020, the weekly GRP of Zee Punjabi stands at 179.4 followed by PTC Network at No. 2 with 178.8 GRP and PITARA with 169.

So what makes Zee Punjabi a People’s favourite? Well, the question finds its answers in the quality programming content presented by the channel. Zee Punjabi offers some really creative and new-age content, planned and presented in sync with current Punjabi mindset and lifestyle. The channel’s 8:30 pm to 9:30 pm Monday to Friday has made the people glued on to their TV sets. The prime hour on Zee Punjabi presents ‘Heer Ranjha’ at 8:30 pm narrating the iconic love story of this land followed by a lighthearted comedy serial ‘Vilayati Bhabhi’ that hits on the Canada aspirations of Punjabis. Both the serials are getting an overwhelming response, in urban and rural areas alike.

The channel also has its own Sa Re Ga Ma Pa, a dedicated Punjabi music talent show. The icing on the cake is the recently launched talent show ‘Dance Punjab Dance’ which is the biggest dance platform for the state. The channel has already done its rounds of auditions for Dance Punjab Dance at Amritsar, Jalandhar, Hoshiarpur, Ludhiana and Bathinda where a large number of talented young and middle-aged people came to show their potential.

Zee Punjabi stands out owing to its potpourri of content and presentation. The channel offers a rich portfolio of diverse genres of programs that appeal to different age groups and audiences. Zee Punjabi has a travel show as well and a light-hearted chat show featuring Punjabi celebrities. Its serials like ‘Khasma nu Khani’ and ‘Kamli Ishq Di’ portray Punjabi women protagonists as empowered and confident enough to face the world.

With the 21-Day national lockdown period increasing people’s tele-viewing time and indulgence; it looks like Zee Punjabi will consolidate its lead further in the coming weeks.

Urges listeners to adapt ‘Social distancing

MY FM, the radio arm of DainikBhaskar Group, answers PM NarendraModi’s clarion call with its umbrella campaign ‘Bina Mile SaathLadein’. The special initiative started on the day the 1stcase was reported in India. It spreads awareness about the ongoing global pandemic by engaging listeners with informative, myth busting news elements and entertaining activities while urging them to Stay home and Stay safe. The campaign is now a 21- day Lock-down special across all MY FM stations in 30 cities.

In the benefit of its listeners, MY FM had already started with awareness drives around COVID'19 from the beginning of March, much before the PM Janta Curfew announcement, with a digital-only campaign ‘Bina Mile..SathLadein’. Post the official 21-day country-wide lockdown, the campaign was extended to ‘Bina Mile SaathLadein..GharRahein’, with multiple on-air and digital properties. One such initiative, MY FM Agent, celebrates and honour people, who, out of their own will, are creating awareness on social distancing, calling out fake news , reminding hygiene procedures , and checking on their neighbors for any support . Another interactive segment, Ikkis Din Let's Win Challenge, is a 21-day resolution special, where our RJs will challenge their listeners to take up a 21 day resolution, and make one healthy habit a daily routine for 21 days. This will be a two-way challenge between the RJ and the listener. 21 Din - 21 baje - 21 min is a Facebook Live session where all the RJs do a 21 minute FB live session daily, for 21 days. This is done to establish the fact that socializing can be done while practicing ‘Social Distancing’.

MY FM is currently the only radio station to adapt its Brand tune around COVID-19 with liners and sweepers to emphasize the importance of "Social Distancing" and "Personal Hygiene".

Speaking on this, Mr. Rahul Namjoshi, COO, MY FM said, "These are unprecedented times, where an entire nation has come to a halt to fight a war. Radio being the vibrant, live and hyper local medium has a significant role to play. We urge all our listeners and partners to Co-operate with the government, and be a part of our initiative to spread hope in this time of crisis.”

Commenting on the initiative, Mr. Vinay Manek, National Programming Head said, "MY FM rises to the occasion to ensure its listeners have a source of credible information, an entertainment which the whole family could relish and a medium enthusing positivity in these tough times. Our jocks across are reaching out to share experiences, lending an ear and ensuring there is never a dull moment along with specially curated music. Focusing on mental health we are also planning special slots where motivational talk coupled with meditative music will ensure the perfect harmony".

Donates high quality N95 masks & protective suits to AIIMS New Delhi & Manipal Hospitals

Launched dedicated Whatsapp support (+91-85954 38550) line for government authorities in need

#ARM Worldwide, a Gurgaon based digital marketing & communication consultancy in support with a global technology leader, Huami Amazfit has announced the launch of a dedicated Whatsapp helpline for doctors and hospitals who are in need of hygiene supply and high-quality masks. Yesterday they already donated high-quality N95 masks & some protective suits to multiple Hospitals including AIIMS New Delhi, Manipal Hospital. They also announced a donation to Honorable MP Dr. Mahesh Sharma, in Noida for helping people fighting against the coronavirus pandemic. After the outbreak of COVID-19, the situation being faced across the globe is challenging and difficult. India is a densely populated country; it’s recommended to plan and take all necessary measures to combat the disease collectively.

“On behalf of Huami, we are open for all requests from doctors & hospitals or any government authority for providing support for various hygiene essentials & Supply. I have converted my alternate no for this cause & Interested authority can directly reach out to our Whatsapp support line +91-85954 38550” says Honey Singh CEO #ARM Worldwide while launching the WhatsApp helpline for Doctors, Hospitals & front liner's who are leading the Fights against Corona.

“With a belief that the worsening condition of COVID-19 doesn’t go out of control in India. We want to extend our support to the government authorities and leading hospitals who are working really well during this tough time where the nation is facing a shortage of masks and hygiene essentials. We are thankful to Dr. Mahesh Sharma Honorable Member of Parliament and also a noble Doctor by profession, for giving us a chance to work towards this social cause and give our utmost contribution during this hard time” says CP Khandelwal, CEO - PR innovations (Managing India Business Amazfit).

“Covid-19 has been declared a Pandemic by WHO. In the time of this health emergency, every health facility requires personal protective equipment and logistics. During this crisis, PR Innovations has extended a gesture of compassion and humanity by donating N-95 masks required by the team of clinicians staff and paramedics”, says Dr Jitendra Sodhi, Assistant Professor, Department of Hospital Administration, AIIMS, New Delhi.

“Celebrating the human spirit of aid and positivity to combat the COVID-19 Pandemic through this generous gesture, Manipal Hospital, Dwarka gives heartfelt thanks to Huami Amazfit, PR Innovations and Mr. Honey Singh, CEO #ARM Worldwide, for donating N-95 masks to us at this tough time,” says Pramod Alagharu, CEO, Manipal Hospitals Dwarka.

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