01 October 2023 11:58



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Wednesday, 20 September 2023 00:00

News Tak hits 1 crore YouTube subscribers

India Today Group’s digital-first channel, News Tak, has crossed the milestone of 1 crore (10M) YouTube subscribers. To add on to this success, the channel has further expanded its online presence with a newly launched website: www.newstak.in

News Tak has been at the forefront in covering the national news and has captivated a vast audience. This achievement of reaching 1 crore subscribers accentuates the channel's focus on providing top-notch news coverage spanning politics and trending topics.

“We live in an era where information travels at the speed of light, and in this digital age, knowledge is the currency of our time. For News Tak, our mobile first news channel, to hit this milestone is really special. There has been an internal competition on who would among all our 23 Tak channels hit the 10 million mark first. I am happy it’s News Tak because it was the first Tak channel we launched. The competition amongst the others now intensifies.Watch this space”, remarked Kallie Purie, Vice-chairperson India Today Group

With a clear editorial focus to cover the Indian politics from across the country, the website will report news around national politics in a focused and unbiased manner. In the past one year Tak group of channels have successfully moved to native-platforms in various geographies like Mumbai, Uttar Pradesh, MP, Rajasthan, Gujarat and Chhattisgarh

Vivek Gaur, CEO, Tak channels & The Lallantop, India Today Group said, “We had more than 348 million page views & 3.27 billion video views on YouTube in the last quarter alone. With the launch of the website, www.newstak.in, we will further strengthen our portfolio” He added, “Our aim is to keep our viewers and readers informed about the latest happenings in the country. The launch of the New Tak website is a part of our effort to reinforce the trust of the viewers who have supported us on this journey”.


Motorsports aficionados in India are in for a grand treat with the MotoGP Bharat taking place at the Buddh International Circuit (BIC) in Greater Noida from September 22-24, LIVE on JioCinema, and aired on Sports18 Khel. This is the 13th race of the season and the first time that the highest class of motorcycle racing is taking place in India.

About 1,50,000 fans are expected to watch proceedings at the fast-flowing track that includes 13 challenging turns (eight right and five left). This year, Brad Binder of Red Bull KTM became the fastest Grand Prix rider ever, clocking 366.1 km/hr at the Italian GP, however, the record is expected to be breached at 370 km/hr, thanks to the long back straight at BIC, measuring 1.06 km.

Ducati Lenovo Team’s Francesco ‘Pecco’ Bagnaia stands at the top of the riders standings after 12 races with 283 points. Bagnaia produced a stellar performance in the second half of 2022 and clinched the crown at the season finale. Sporting the #1 for the 2023 season, Bagnaia has been the rider to beat and will be seen in action at the Bharat GP. Spain’s Jorge Martin Almoguera of Prima Pramac Racing (Ducati) stands in second place with 247 points. Nicknamed the ‘Martinator’, Martin bounced back after a winless season last year to become a title contender again and will have his sights set on the trophy come Sunday.

Mooney VR46 Racing Team (Ducati)’s Marco Bezzecchi of Italy lies in third place with 218 points. Bezzecchi announced himself as a title contender this season with two wins in the first five races. Sunday’s race will also see six-time world champion Marc Marquez of Repsol Honda Team in action.

Sunday’s race will witness a fierce battle of world-class motorcycles and champion riders as they vie to etch a piece of history by becoming the first ever winner of MotoGP Bharat.

Catch all the action of the MotoGP – Bharat – Main Race on September 24th, 2023, Sunday, 3:30 PM onwards, LIVE & Exclusive on JioCinema and Sports18 Khel

Renowned brands like Eatfit, JSW, Maruti Suzuki India Limited, ACKO, Limca Sportz have come onboard to celebrate the Multi-sport Championship

Sports, with their compelling tales and thrilling moments, have always been a source of inspiration and entertainment for Indians. Giving many more moments to rejoice, Sony LIV is set to exclusively stream the 19th edition of the Asian Games. These diverse sporting traditions serve as a reminder of the vibrant tapestry of culture and competition that will be celebrated during the event, uniting Asia in the spirit of sportsmanship and camaraderie in 40 different sports.

As India is set to delve into the world of multi-sports championship, Sony LIV is set to uncover facts about sports, sportsmen, and more through its latest campaign for the Asian Games. This campaign shines a spotlight on the resurgence of India in the world of sports as the nation has evolved into a multi-sport powerhouse, with Indian athletes excelling in various disciplines on the global stage. Directed by National Award-winning filmmaker Nitesh Tiwari, the campaign brings out lesser-known facts and trivia on multi-sport events through young characters - Vaibhav Raj Gupta and Harsh.

From bringing the spotlight on 72-year-old – Kiran Nadar, Indian Bridge Team, to highlighting the addition of cricket in the Asian Games, the campaign sheds light on India’s sporting landscape and celebrates sports personalities. The narrative honours the global recognition of India, highlighting many new athletes and their strengths across multiple sports. Further understanding the passion of viewers from across age groups, Sony LIV echoes the sentiments and solidarity of the entire nation for Indian athletes through its ad films. Supporting the championship, the platform has collaborated with esteem brands like Eatfit, JSW, Maruti Suzuki India Limited, ACKO, Limca Sportz, among others, to elevate the tournament experience.

The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, Asian Games will feature T20 tournament, where Indian men's and women's cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

Nitesh Tiwari, Director & Filmmaker- With this ad campaign for Asian Games, we aim to capture the excitement of this prestigious event. By infusing playful banter among friends to drive the storyline, we ensure that the spotlight remains on promoting awareness for the Asian Games and taking pride in the achievements of our players, as well as cheering for them. This is a comprehensive and meticulously crafted campaign poised to deeply connect with the audience.

Watch your favourite athlete and sport at the Asian Games 2023 streaming on Sony LIV!

Tuesday, 19 September 2023 00:00

OTT revenues to add $53 billion

Global OTT TV episode and movies revenues will reach $215 billion in 2029; up by $53 billion – or 33% – from $162 billion in 2023.

The US will remain the dominant territory by some distance. Its share of global revenues will be 38% by 2029; down from 46% in 2023. We forecast that US revenues will climb by $8 billion between 2023 and 2029 to reach $82 billion.

SVOD will remain the principal OTT revenue source, growing by $19 billion between 2023 and 2029 to $127 billion. AVOD revenues will grow faster than SVOD.

Simon Murray, Principal Analyst at Digital TV Research, said: “AVOD revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023. These figures are lower than our previous edition due to the global advertising slowdown and slower than expected rollouts of hybrid AVOD-SVOD platforms by the US major platforms.”

MasterChef India is gearing up to make a sizzling return exclusively on Sony LIV soon. The show has been resounding success in its previous season with entire nation streaming the culinary extravaganza. As the anticipation builds for the upcoming season, Sony LIV is thrilled to unveil an exciting collaboration with Veeba, a beloved brand renowned for its wide range of sauces and condiments.

As the co-presenting sponsor of MasterChef India, Veeba is set to showcase various usage of its products to curate exclusive delectable dishes. Veeba’s partnership with MasterChef India marks a significant milestone in drawing synergies between the brand and the content proposition. Veeba shares a common vision with MasterChef India to celebrate the art of gastronomy, empower culinary talent and inspire food enthusiasts.

MasterChef India will soon return with celebrity Chef Vikas Khanna, Chef Ranveer Brar along with latest addition Chef Pooja Dhingra. With their unparalleled expertise and refined palates, they will inspire contestants to push culinary boundaries. Just like the previous season, 16 dedicated cooks will fight tooth and knife in the iconic MasterChef kitchen to emerge as the ultimate MasterChef of the season.

Get ready to embark on a mouth-watering journey with MasterChef India, streaming soon only on Sony LIV!


Ranjana Mangla, Head Ad Revenue, Sony LIV- As MasterChef India embraces the digital-exclusive format, it ushers in a new era of entertainment that aligns with the preferences of a digitally driven world. Food has taken the center stage in the digital sphere, with audiences consuming plethora of food related content. Being a super entertainment show where competitiveness is at the fore elevating exciting culinary showcases, the exclusive digital offering expands on it with a multitude of curated content bytes and engagement avenues that pique audience interests and offer brands interesting opportunities to innovatively integrate their stories in an effective manner. We are thrilled to have Veeba join us on this powerful journey of connecting with foodies across the nation.

Viraj Bahl, Founder & Managing Director, Veeba (flagship brand of VRB Consumer Products Pvt Ltd)- At Veeba, we're thrilled to present and partner with MasterChef India this year. This collaboration reflects our passion for culinary excellence and innovation. The essence of MasterChef India seamlessly resonates with Veeba's core values of fostering creativity and experimentation. It is an iconic platform for aspiring chefs across the country to showcase their talent, and we’re excited to inspire and empower their limitless imagination. Together, we embark on a journey to establish a new legacy—one that deeply resonates with budding chefs and food enthusiasts alike.

Subhamay Mukhopadhyay, Managing Partner, mSix&Partners India- We at mSix&Partners, committed to innovation and solving business problems for our clients. There couldn’t be any other great opportunity other than MasterChef India for Veeba to address both awareness for their extended portfolios and engaging with the like-minded audiences at scale to drive consideration. We are designing bespoke solution which will resonate with the digital native aspiring chefs and co-creating industry-first in-show content disruption which will help the brand to stand out. We partnered with Veeba and MasterChef India to create an inspiring campaign that will help us to showcase multiple innovative ways of using range of Veeba products. We are more than confident that this partnership will captivate the audience, leaving an indelible mark.

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