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Sunday, 10 September 2017 00:00

Sprint launches its own in-house ad agency

Team to handle key digital marketing efforts and is hiring for new positions

Sprint joins a growing list of brands like StubHub, Unilever and Netflix among others, who have all taken some digital ad buying in-house in recent years.

Sprint is continuing its push into digital as part of the company’s turnaround, today announced its first in-house digital marketing agency to better serve its marketing needs.

Following initiatives to enhance its digital offerings and user experience, Sprint is making significant progress on utilizing digital platforms to drive and convert more customers online and at retail. In fact, postpaid phone gross additions in the digital channel doubled year-over-year and postpaid upgrades nearly tripled year-over-year in the first quarter of fiscal year 2017.

Creating an in-house digital marketing group will allow for streamlined internal communications, increased speed to market, annual cost savings and the ability to take a more data-driven marketing approach.

“As we continue to transform Sprint, we’re doing things differently and taking bold steps to drive better results and efficiencies, including greatly expanding our digital capabilities,” said Rob Roy, Chief Digital Officer at Sprint. “This emphasis on digital, now with new Sprint-based digital marketing talent, allows us to stay on the cutting edge as we work to better attract and serve our customers.”

Sprint plans to hire approximately 100 digital positions in the remainder of 2017 and more in 2018 to support this digital and digital marketing focus. Positions available now and in the coming weeks include experts in creative development for display, programmatic digital media, paid search, media buying and analytics, as well as other digital areas such as care, web development and operations.

The jobs are primarily based in Reston, Virginia, taking advantage of the growing talent pool in Virginia, Washington, D.C. and Maryland, and at Sprint’s Overland Park, Kansas headquarters. Those interested can apply online on the Sprint Careers Digital site. New openings are expected to be posted regularly to manage the company’s growing digital needs.

Sunday, 10 September 2017 00:00

Traditional Media Trumps Threat Of Fake News

Higher Standards for Authenticity Challenge Media Outlets and Brands Today to Reinvent Storytelling

Results released today from part two of Ogilvy Media Influence’s annual global survey of more than 250 reporters and producers found that the rise in reports of “fake news” has elevated trust in traditional media, contrary to prevailing sentiment that the recent deluge of misinformation has eroded trust in legacy media sources. The survey found that journalists worldwide agree that better reporting – such as comprehensive fact-checking and citing credible sources – is necessary to combat fake news. The results, which identify social media as a key catalyst of the fake news phenomenon, further illuminate the findings of the first half of the Ogilvy Media Influence survey, released in June 2017, in which Facebook had emerged as the new number one media gatekeeper.

“The fragmentation of media has dramatically multiplied how consumers get their news, posing both a challenge and an opportunity for brands to tell their stories,” said Jennifer Risi, worldwide chief communications officer at Ogilvy. “If brands want to compete in a fake-news environment, they must communicate and build trust with consumers, leveraging the trifecta of traditional, digital and social media platforms to tell their stories in a way that is authentic and true to their brand.”

Another notable result is that an overwhelming number of respondents say that the political climate has changed the way they report stories – suggesting that heightened political activities and the resulting dialogue are playing an increased role in transforming journalists’ reporting strategies.

Key Findings:

More than half of journalists worldwide (52%) find traditional media to be the most trusted news sources, followed by company websites and press releases (22%).

North America – Traditional media, 59%; company websites and press releases, 15%.

EMEA – Traditional media, 47%; company websites and press releases, 22%.

Asia Pacific – Traditional media, 50%; company websites and press releases, 29%.

The current political climate has changed the way journalists have reported stories in the last 12 months.
North America – More than half of journalists (54%) have changed their reporting methods.

EMEA – 41% of journalists have altered their reporting based on the political climate.

Asia Pacific – 34% of reporters have adjusted their practices.

Globally, journalists believe social media (25%), polarized media coverage (14%) and confirmation bias (14%]) have contributed the most to the rise of fake news. Reporters in EMEA (14%) and Asia Pacific (17%) also believe money is a contributing factor to its rise.

North America – Journalists find that social media (24%), polarized media coverage (17%) and confirmation bias (14%) have advanced the phenomenon of fake news.

EMEA – Reporters believe fake news is amplified by social media (24%), polarized media coverage [16%] and money (14%).
Asia Pacific – Reporters attribute the rise of fake news to social media (26%), confirmation bias (17%) and money (17%).

“The value of earned media cannot be overstated, as the brands we represent rely on trust and credibility in the media to tell their stories. The threat of alternative facts and fake news is real, but the survey findings are a welcome indication that earned media is resilient and remains a cornerstone in modern communications programs,” Risi added.

These survey findings reflect the second half of a two-part survey that the Ogilvy Media Influence team conducted in April 2017. Results from the first half of the survey, which explored reporting strategies in an increasingly digital world, were unveiled during the Cannes Lions International Festival of Creativity in June 2017. The results reflect feedback collected by the Ogilvy Media Influence team members in 22 offices across North America, EMEA and Asia Pacific.

Sunday, 10 September 2017 00:00

Food as a “mood enhancer”

Companies are exploring innovative ways to package food as a “mood enhancer” for the wellness era.

This August, Monarch Airlines introduced a mood-enhancing food menu to create a calmer in-flight experience for passengers. The “Mood Food” box features echinacea and liquorice ice-cream to boost immunity, green tea and lavender cakes for relaxation and herbal tea to reduce bloating. It follows Monarch’s research which found that 72% of British travellers find travelling stressful and 33% don’t start to relax until the third day of their holiday.

To create the menu, Monarch partnered with Professor Charles Spence, an experimental psychologist who previously collaborated with Heston Blumenthal at The Fat Duck, a UK-based Michelin-starred restaurant. “Travelling is a time when we’re under pressure and rushed, so eating well is often an afterthought,” says Spence. “I’ve loved working with Monarch to use food—which can be a powerful psychological and physiological tool—to create the first ever real ‘happy’ meal to get travellers in the holiday mood as quickly as possible.”

Beyond tackling the need to unwind from the stresses of work, Monarch is challenging the already stressful experience of travelling itself. According to the International Air Transport Association, the number of unruly passengers on planes increased 14% in 2015, showing a need for the airline industry to confront increasing frustration and “air rage.” Gatwick Airport explored this in 2015, where several restaurants across its North and South terminals trialled the use of mood-lifting ingredients in their food.

As explored in our Well Economy report, there is a growing acknowledgement that food has an impact on mood and wellbeing. As consumers become more invested in their own wellness, food and drink have evolved to be seen as a way to manage physical and mental health, not just to achieve a certain body type. Dr. Smood, a healthy fast-food chain, plays on this trend with anti-inflammatory foods that are 80% plant-based, with many of the products claiming to energize consumers. The company has grown from one location to five in two years and four more café openings are planned for this year. Larger restaurant franchises are also catching onto this trend. Pizza Hut launched a mood-enhancing pizza in time for Blue Monday this year. Consumers are also turning to apps to help them. Yolk! uses AI to detect sadness, anger and anxiety and suggests foods that may improve mood.

Scientific research is further supporting the notion that food and mental wellbeing are linked. A 2017 study found that an anti-inflammatory, Mediterranean-style diet high in vegetables, fish, olive oil, and nuts reduced symptoms of depression in 32% of its sample.

It is important to acknowledge the impact that food can have on health and wellness. Consumers are beginning to understand that what they eat influences how they feel. Brands should also start to take on this knowledge and apply it where possible in their customer journey.

 

Source:Jwt Intelligence

On August 22, 2017, Talaq-e-Biddat also known as Instant Triple Talaq, was announced invalid by the Supreme Court in a 3-2 majority verdict.

The Bhartiya Muslim Mahila Andolan (BMMA) that was started in 2006 to get gender reforms within the Muslim community was one of the petitioners in the case.

This week on Off Centre, Anuradha Sengupta speaks with Zakia Soman, one of the co-founders of the BMMA, who explains the role that politicians and the community must play to address the needs of the Muslim community especially women and explains how the Supreme Court verdict will play out on the ground.

Taking about Supreme Court’s verdict to invalidate the practice of Triple Talaq, Zakia says, “I would only call it a beginning because legal reform is a part of a much larger process of social reform and following this judgement we need to do a lot of work within the community. All these heroines of modern day India, they are all very happy with the verdict but they are all still trying to make sense of it because this verdict has set aside Triple Talaq but it has not laid down any procedure as to what should be procedure for Talaq to be just and fair and valid constitutionally as well as Quranically. It has been received very well within the community, especially by Muslim women and all ordinary Muslims even the personal law board has welcomed it, so it’s a good beginning.”

On the current government, Zakia says, “As far as the government is concerned, the ‘Sabka Saath Sabka Vikas’ is a mere slogan, the government needs to walk the talk on this, and they need to act against the cow vigilantes. The government needs to make Muslim feel that they are equal citizens in a democratic nation. We have criticized the government whenever the need has risen, but on the issue of Triple Talaq, that support is welcomed, they filed the affidavit and it was as per the constitution so we welcomed it. We are not pathologically averse to anybody, our opposition or support is based on the substantive actions of the government.”

On the road ahead for BMMA, she says, “Amongst Indian Muslims a social reform and democratization process is long overdue, so that will be a very elaborate and comprehensive kind of effort which is called for but on the little Muslim girls and women, we need to make them more and more aware of the Quaranic as well as constitutional teachings, we need to send home this message that Islam is a religion of gender justice, this kindness, compassion, justice wisdom are the core values of the Quran and the core values of Quran and constitution converge and Muslim citizens are just like all other Indian citizens, they also have similar issues, they also want jobs, good education, good homes to live in so we also need to build an awareness about the citizenship based on the constitution. At the same time it is the Qazis who you go to for Nikah and Talaq and all the Qazis are male, the male qazi need to go under mindset change, they need to see women and men as equals. Till that happens we cannot wait, so till then we are training women to become qazis.”

Catch the full conversation this Saturday at 8:00 PM with repeats on Sunday at 12:30 PM and 9:30 PM, only on CNN-News18

To mark and celebrate Hindi Diwas, News18 India presents a special show called ‘Mujhe Chaand Chahiye’.

The show will feature famous poet Gopaldas Neeraj along with some renowned Hindi journalists, Hindi literate and poets like- Dr. Kumar Vishwas, Navneet Hullad Moradabadi, Waheed Naqvi, Shambhu Shikhar, Anamika Amber Jain, Ramkripal Singh and Sheshnarayan Singh in a “Hasya Kavi Sammelan”. The channel is all set to enthrall its viewers with this show as the poets will not only present the poems of Gopaldas Neeraj but will also recite satirical verses on the plight of Hindi language.

The show will be dedicated to Padma Shri and Padma Bhushan awardee Gopaldas Neeraj, who has not only contributed to Hindi as a language but has also written several poems and songs, which have been used in famous Hindi movies.

In addition to this, from 14th September onwards, News18 India is launching an initiative to bring back the use of “Chandra Bindu” in relevant Hindi words – a practice that has been abandoned these days.

Tune into News18 India to watch ‘Mujhe Chaand Chahiye’ Saturday at 6 PM and Sunday at 8 PM

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