06 June 2023 09:21



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Tuesday, 23 May 2023 00:00

India Digital Rankings for April 2023

Desktop: 6+ Home and Work, Mobile: 18+ Smartphone and Tablets iOS and Android

Wednesday, 17 May 2023 00:00

Mike Solomon Named CEO, PHD U.S

Mike Solomon will replace Catherine Sullivan, who is stepping down to return to the sales side of the business

PHD’s U.S. CEO Catherine Sullivan is stepping down and will be replaced by the Omnicom agency’s U.S. Chief Operating Officer Mike Solomon.

Catherine took on the position in 2020 after serving as chief investment officer for Omnicom Media Group North America. Prior to joining Omnicom, she was a senior VP of news sales at ABC. She is departing to return to the sales side of the business.

“Catherine led the evolution of PHD USA’s model and talent during an unprecedented time of disruption within the industry, with unwavering commitment to delivering better business outcomes for our clients,” said OMG North America CEO Ralph Pardo. “We are grateful for her many contributions to the company and look forward to watching her continued success in our industry.”

Catherine will stay in her role through the end of May and Mike will assume the role on June 1. Mike joined PHD in 2020 following 16 years with sibling agency OMD, where he worked with brands such as Bacardi and Clorox.

Mike also helped found and lead OMG’s Black Leadership Network, which is focused on creating diversity and inclusion and multicultural initiatives internally for talent as well as clients. The group also advocates for more inclusive investment strategies to increase diverse-owned media’s share of advertising spend. He currently acts as the network’s senior advisor.

“Mike’s record of leading iconic brands through transformation agendas, building talented teams and never straying too far from the work, will assure PHD USA continues to be a valuable and trusted strategic partner to our clients,” said PHD Worldwide CEO, Philippa Brown.

PHD is coming off a strong year. In 2022, the agency picked up $656 million in incremental billings, according to COMvergence. This includes wins such as Restaurant Brands International’s Burger King, Popeyes and Tim Hortons.

Fuelling the future of creativity and innovation for the advertising, media, and marketing fraternity with its theme ‘The Future of Creativity is Here’, Goafest 2023 unveils its stellar speaker line-up and the agenda for the festival.

The 3-day symposium will see over 60 prestigious Global and Indian speakers and performers across 20 power-packed knowledge seminars and 11 interactive Master-Classes.

The festival aims to create a platform of valuable insights spanning across creativity, brand building, the future of connected devices and cross-channel measurement, the evolving economy, the future of startups, the effectiveness of campaigns, and data-driven marketing.

Leading Global Advertising personalities like Nick Law - Global Creative Chairperson - Accenture Song and Ed Pank - Managing Director - WARC APAC will address the audiences. Besides this, iconic celebrities from Indian Sports and Bollywood like Harbhajan Singh, Tabu and Rana Daggubati will inspire delegates with their achievements and stories of strength.

The panels will see participation of leading corporate personalities like Hemant Malik of ITC Foods, Rohit Kapoor of Swiggy, Prabha Narasimhan of Colgate-Palmolive, Chandan Mukherji of Nestle India, Priyanka Gill of Good Glamm Group, Ravi Santanam of HDFC and Vipul Prakash of MakeMyTrip.

The sessions will also see industry stalwarts like Rajan Anandan of Sequoia Capital, Sam Balsara of Madison, Josy Paul of BBDO, Rohit Ohri of FCB, Anusha Shetty of Grey, Dheeraj Sinha of Leo Burnett, Vikram Sakuja of Madison, Subhash Kamath, Anupriya Acharya of Publicis, Tarun Katyal of Coto, Lata Venkatesh of CNBC TV18, T Gangadhar of Quotient, Aditi Mishra of Lodestar UM, Amin Lakhani of Mindshare, Mohit Joshi of Havas Media, Naveen Khemka of Essence Mediacom, Geet Lulla of Comscore, Pankaj Krishna of Chrome DM and Salil Kumar of ITGD sharing their invaluable insights.

The valuable sessions will be moderated by eminent personalities like Rajdeep Sardesai, Rajeev Masand, Manish Batavia and Anuradha SenGupta.

Special sessions curated by the Advertising Standards Council of India on Creator Calling Creator, by the IAA on Voice of Change on Gender Bias and Ad Asia 2023 Seoul Roadshow by AFAA will further enhance the experience.

Advertising Rocks - a unique industry initiative and Musical Contest, will further add to the width and depth of the festival.

The Masterclasses this year will include topics like ‘Media planning in a digital India’, ‘Driving Relevant Reach through Video’, ‘Communicators as storytellers’, and many more interesting workshops from AFAA, Flipkart, Vserv, and Convosight to name a few.

To amp up the entertainment quotient at the festival will be - Indian Singer, Composer, Performer Kanika Kapoor, Indian Playback Singer Papon, Indian Playback Singers Divya Kumar and Asees Kaur and Digital Creator & Stand Up Comic, Aiyoo Shraddha.

It doesn’t end there! To keep the party going, leading DJ artists - Suketu, Savio and DJ AJ will keep the After Hours Party mood on.

Link to the agenda: https://www.goafest.com/goafest2023/event-schedule.php

Interpublic Group Earns Holding Company of the Year, IPG Health Earns Healthcare Network of the Year, and AREA 23, An IPG Health Company is Healthcare Agency of the Year

NYF Health Awards DE&I Board Honors FCB Health New York, Harrison/Star, and Saatchi & Saatchi Wellness

New York Festivals Health Awards honoring the best work in Healthcare & Wellness and Pharma (Rx) Advertising, announced the Special Industry Award winners for 2023.

Interpublic Group | IPG earned a trifecta of impressive awards. Honors include the 2023 NYF Health Awards Holding Company of the Year, IPG Health earned Healthcare Network of the Year, and AREA 23, An IPG Health Company was honored with the title of Healthcare Agency of the Year.

2023 NYF Health Awards Holding Company of the Year

Interpublic Group | IPG, with employees in all major world markets, specializing in advertising, digital marketing, communications planning, media, public relations, and specialty marketing earned the prestigious title of NYF Health Awards 2023 Holding Company of the Year. The Holding Company of the Year is awarded to the holding company whose advertising networks earn the highest score for the highest caliber of work entered in all mediums across all competitions.

2023 NYF Health Awards Healthcare Network of the Year

IPG Health was in the spotlight this year earning the title of 2023 NYF Health Awards Healthcare Network of the Year. The NYF Health Awards Healthcare Network of the Year is awarded to an advertising agency network that earns the highest score for entries in all mediums across all competitions. The network's companies, which include AREA 23, FCB Health New York and Neon earned an impressive number of trophies awarded by the 2023 Health Awards Executive Jury. Honors include the prestigious Grand Award, 17 NYF Health Gold Towers, 9 Silver Towers, 5 Bronze Towers and 78 Finalist Awards.

"These tremendous honors wouldn't be possible without our talented people and their obsession with doing what's right for our clients, their brands and our people," said Dana Maiman, CEO of IPG Health. "As we approach our second anniversary as a global network, it's our interconnectivity and steadfast commitment to our purpose that keeps us laser-focused on creating life-changing work for our clients and their brands."

2023 NYF Health Awards Healthcare Agency of the Year

AREA 23, An IPG Health Company, was recognized with the title of 2023 NYF Health Awards Healthcare Agency of the Year. The NYF Health Agency of the Year is awarded to an advertising agency that earns the highest score entries in all mediums across all competitions. AREA 23 earned an impressive 13 NYF Health Gold Towers, 8 Silver Towers, 1 Bronze Tower, and 42 Finalist Awards.

"Everyone at AREA 23 is thrilled with this achievement," said Tim Hawkey, Chief Creative Officer of AREA 23. "Winning Agency of the Year at NYF Health Awards means that our teams and our clients are onto something really special here. We're changing pharma marketing and getting this recognition means everything."

"We're honored to celebrate IPG and its networks and agencies whose innovative campaigns impressed both the online Grand Jury and the live Executive Jury. NYF's Special Industry Awards recognize the outstanding bold creative that pushed boundaries and delivered impressive messaging to consumers, patients, and healthcare professionals on behalf of world-class brands." -Scott Rose, President, NYF Advertising Awards Competitions

The results of the NYF Health Awards Grand and Executive Jury sessions determine the overall points earned for winning entries. The New York Festivals Special Industry Awards provide an account of the highest-ranking companies and agencies within this year's competition.

DE+I Awards

Aleisia Gibson Wright, Healthcare Managing Director at Lippe Taylor, was at the helm as chair of the NYF Health Awards DE+I Board. The 7 person DE+I Board of esteemed executives brought their understanding of the healthcare industry and awareness of social issues to the jury panel. Their insights and perspective guaranteed that inclusive advertising and marketing was celebrated and awarded. The Advisory Board ensured that all entries were judged fairly and thoughtfully using the 4R Framework created by P&G.

New York Festivals Health DE&I Awards honors work taking meaningful steps to create a more diverse, equitable and inclusive society. The DE+I Awards celebrates work that supports, protects, represents and uplifts historically underrepresented groups. For 2023 the DE+I Board honored the following NYF Health Award entries:

2023 NYF Health DE+I Award Winners

* Gold - Health & Wellness - FCB Health New York, An IPG Health Company
"The Trial for #ClinicalEquality" for The Trial for #ClinicalEquality
* Silver - Health & Wellness - FCB Health New York, An IPG Health Company
"THE DUMB LAW PARADOX" for Blood Equality
* Silver - Pharma - Harrison/Star
"LOVE LETTERS: for Unbranded - Portfolio Marketing Team
* Bronze - Health & Wellness - Saatchi & Saatchi Wellness
"Red Dab? Red Flag" for N/A

NYF's Health Awards jury panels of globally respected healthcare and wellness innovators selected the 2023 award-winning entries from healthcare, wellness and pharma campaigns submitted from 29 countries worldwide.

The international New York Festivals Health Awards honors the world's best healthcare advertising and celebrates creative achievement within the healthcare advertising, marketing, and communication space beyond the barriers of language and culture.

To view the entire gallery of trailblazing Healthcare & Wellness/Pharma campaigns earning Gold, Silver, Bronze Towers, and Finalist Awards in the 2023 NYF Health Awards, click HERE.

For more information on the 2023 NYF Health competition visit: HERE. View the Special Industry Award winners.


Wednesday, 10 May 2023 00:00

AVOD revenues to climb by $50 billion

Global AVOD revenues for TV series and movies will reach $91 billion in 2028, up from $41 billion in 2022.

The US will contribute 41% to the 2028 total; adding $20 billion between 2022 and 2028.

By 2028, nine platforms will generate AVOD revenues in excess of $3 billion, including five global, three from the US and one from China. The market will remain fragmented.

Simon Murray, Principal Analyst at Digital TV Research, said: “Disney+ will be the AVOD winner, with $11.4 billion by 2028. Disney+ is expected to follow its US example by converting its existing subscribers to the hybrid AVOD-SVOD tier, with SVOD-only subscribers having to choose to pay more.”

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