01 February 2023 12:27

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The Effie Awards is just 4 days away and this year has seen an unprecedented number of entries across all categories. Professionals from marketing and advertising have spent hours selecting the winners. And these six industry stalwarts chose the Grand Effie.

Here's what each of them had to say.

Abhishek Lodha, Managing Director and Chief Executive Officer, Lodha Developers

Really enjoyed the open-minded discussion with some of the best marketing brains in India. We came to our decision on the GE basis the larger impact on society and how to inspire India's amazing creative houses to do cutting edge and impactful work.

Suparna Mitra, Chief Executive Officer, Watches and Wearables Division, Titan Company Limited

The Effies are among the most prestigious events in the world in the field of marketing and I'm honoured to have served on the Grand Effie Jury this year. All the entries were rare gems- case studies that have become the stuff of lore in the marketing world in India. Each case was crisply presented with real insights leading to outstanding creatives and landmark results. My best wishes to the winners and the shortlisted entries!

Suresh Narayanan, Chairman & Managing Director, Nestle India Limited

“The Effie’s Grand Jury was inspiring, questioning, provocative, respectful and wise! We brought out the best possible arguments and arrived at the winner unanimously. Privileged to be part of this distinguished group”

Hemant Malik, Divisional Chief Executive- Foods Division, ITC Foods Ltd.

‘The Effies have always been about celebrating truly effective work, be it through their categories, the rigor of entry forms, or the judging & scoring criteria, keeping brands honest to the agenda of submitting their most ‘effective work’.

This year however has been particularly delightful, the quality of the winning entries have demonstrated the evolution of marketing communications, keeping up with the evolving consumer motivations. True consumer centricity enabled by a prolific combination of human insights based creative ideas, media strategies, data and technology have been the essence, of almost all of the winning work.

May the best one win!

Neil George, Managing Director, NIVEA India Pvt. Ltd

“As a member of the Jury at this year’s Grand Effie, I was truly astounded by the quality of the entries. We found it difficult to pick the winners. But the ones that made the cut all stood out for the same key basics that help deliver great communication campaigns - powerful and compelling consumer insights, extra ordinary creative campaign ideas that have stood the test of time, ideas that are built around the brand promise & innovative use of Multi media and technology - all of this culminating in great results for the brand. My congratulations to the winners as well as all the brand and agency teams that participated in this year’s Effies.”

Rajeev Chaba, President & Managing Director, MG Motor India Pvt. Ltd.

I thoroughly enjoyed the process of judging- both solo and group discussion. The debate was very enriching with varied views. I learnt in the process too!!

The Type Directors Club (TDC) continues to explore the ways typography is used to form and transform creative communities and the broader culture, this time focusing on Latin America with Cha Che Chi, the upcoming edition of its Type Drives Culture conference series taking place virtually on March 3-4, 2023.

The name Cha Che Chi comes from sounds that echo across Latin America: chabona, chango, chava, chela, checar, chicha, chichón, chido, chimichurri, chulo, churro, salsicha, chimarrão, bochecha, pichação. Across languages, that common alliteration connects the cultures of the continent, serving as a thread amongst very diverse people.

TDC, part of The One Club for Creativity, will bring the dynamic range and rhythm of Latin American culture as it manifests visually, and typographically. The conference will look at specific design movements and styles that are prevalent in Latin America, explore how the connection to history and heritage manifests among Latin American diaspora, and showcase for the rest of the world on how Latin American typography and design exists and innovates.

The conference lineup was curated by Sol Matas, Berlin-based independent type designer originally from Argentina and a member of the TDC Advisory Board, and Laura Scofield, a Brazilian-born, New York-based designer, strategist, and educator who currently serves as senior design manager at The Atlantic Re:think. Both will introduce, and moderate sections, of the conference.

Other confirmed speakers include:

Julia A. Aguiar and Carlos Bocai, cofounders, designers, Anywhere, Brasília/New York
Marco Avilez, director, executive producer, Tipos, Santiago
Yani Arabena and Guillermo Vizzari, cofounders, directors, Yani & Guille, Buenos Aires
Tulio Cerquize, graphic designer, illustrator, São Paulo
Cyla Costa, graphic designer, lettering artist, Curitiba (Brazil)
Fer Cozzi, graphic designer, type designer, Buenos Aires
Tony de Marco, partner, art director, Meio Brazil; cofounder, editor, Tupigrafia, Sines (Portugal)
Fred Gelli, CEO, Tátil Design, Rio de Janeiro
Gustavo Greco, founder, creative director, Greco Design, Minas Gerais (Brazil)
Seb de la Hoz and Jason Guzmán, cofounders, type designers, Bastarda Type, Bogotá/New York
Ximena Jiménez, lettering artist, muralist, Bogotá
Azucena Cabezas León and Alinder Espada Camones, cofounders, graphic designers, Carga Máxima, Lima
Beatriz Lozano, designer, typographer, educator, Brooklyn
Susana Machicao, brand consultant, Visual Communications and Design, Machicao Design, La Paz
Alejandro Magallanes, designer, lettering artist, Mexico City
Laureano Menéndez, head of design, BBDO Argentina, Buenos Aires
Nubia Navarro, founder, Nubikini Studio, Bogotá
Eduarda Nieto, senior designer, AKQA Sweden
Daniel Sabino, founder, lead type designer, Blackletra Type Foundry, São Paulo
Rodrigo Saiani, founder, type designer, Plau, Rio de Janeiro
Oliver Siegenthalar, CCO, partner, S & Co., Bogotá
Julieta Ulanovsky, director, ZkySky Design Studio, Buenos Aires
Raphaël Verona, founder, Altiplano. La Paz/Lausanne (Switzerland)

“Cha Che Chi is a unique forum for the design and typographic communities to explore cultures that aren’t often gathered on the same stage,” said Sol Matas. “The scope of Latin American communities is enormous, and spread over a vast geography including the diaspora. This will be a rare opportunity to celebrate the abundance it has to offer.”

The conference will cover a range of topics, from amateur street typography to agency boardrooms. Presentations and discussions will include the behind-the-scenes of a logotype that dances to the beat of Rio Carnival, distinctive reinterpretations of popular Mexican imagery, Perú’s Chicha public placard and poster styles, the evolution of a campaign to raise women’s voices, and how lettering and politics mix in the famous distinctive style of Brazilian graffiti Pichação.

Conference branding was created by Nubia Navarro at Nubikini Studio in Bogotá. Encompassing vivid colors, rectilinear patterns, and constant movement, the brand is inspired by aguayo cloth, street lettering traditions, and the ingenuity of having to innovate out of limited resources — bringing together a clash of traditional and digital, old world and new.

Cha Che Chi follows on the heels of TDC’s Ezhishin, the first-ever conference dedicated to Native North American typography held last fall.

More information and registration for Cha Che Chi is available HERE.

Viacom18 to present SA20 in English, Hindi, Telugu and Tamil

Viacom18 announced their expert panel for the inaugural season of SA20, South Africa’s premier T20 league starting January 10. The panel will be headlined by Suresh Raina, RP Singh, Pragyan Ojha, and Aakash Chopra. Viewers in India can catch the action live on JioCinema, Sports18 – 1 SD & HD, Sports18 Khel, and Colors Tamil in four languages – English, Hindi, Tamil and Telugu.

The Hindi feed on JioCinema and Sports18 Khel will feature cricketer-turned-expert Aakash Chopra, India’s highest wicket-taker of the 2007 ICC World Twenty20 campaign, RP Singh, former India left-arm spinner Pragyan Ojha and former England international Owais Shah.

Tamil viewers will be able to enjoy the voices of Tamil Nadu cricketers Abhinav Mukund alongside Anirudha Srikkanth on JioCinema and Colors Tamil. Telugu coverage will be headlined by former India international Venkatapathy Raju, who will be joined by Akshath Reddy, Sandeep Bavanaka and R J Hemanth on JioCinema.

The SA20 English commentary team has reunited the legendary Proteas with AB De Villiers making his debut as a commentator, joined by his former national team teammates Mark Boucher, Ashwell Prince, Shaun Pollock, Herschelle Gibbs, B Chris Morris and Vernon Philander.

The experienced Mark Nicholas will join former England internationals Kevin Pietersen and Darren Gough. In addition, the international line-up will include South Africa’s first lady of cricket Kass Naidoo, Urooj Mumtaz, Pommie Mbangwa, Mike Haysman, and former West Indies T20 World Cup-winning captain Darren Sammy.

The SA20 starts on January 10 with Rashid Khan-led MI Cape Town taking on Paarl Royals, headed by David Miller. The match will be live on JioCinema, Sports18 – 1 SD & HD, Sports18 Khel, and Colors Tamil from 8:30 PM onwards.

TV9 Network, India's largest television news network, has roped in senior marketing professional, Vikas Srivastava, to drive its marketing function across broadcast and digital media.

TV9 Network has achieved a record three-fold growth in revenue in three years. What is more is that despite embarking on a massive expansion plan across its three verticals – broadcast, digital and OTT, the Network has maintained a healthy bottom line, which keeps fuelling Network's growth appetite.

Vikas brings with him considerable consumer marketing experience spanning a range of business categories. He has about 18 plus years’ experience serving in varied roles in India and abroad at leading corporations including Pernod Ricard, Colgate Palmolive, Castrol, Emami and Cricut.

He last served in Salt Lake City, USA, leading creation of new categories for Cricut Inc., the world's leading organization in DIY Craft.

Vikas holds a MBA degree from Stanford University. He passed out from XLRI Jamshedpur in 2004 and did his Mechanical Engineering in 2002.

Speaking on Vikas's appointment, TV9 MD & CEO, Mr. Barun Das, said. "2023 is a very significant year for the news genre. TV9 Network, which disrupted the news genre in 2022 achieving a remarkable turnaround, has lined up a slew of innovative and industry leading offerings this year. I welcome Vikas to the TV9 family. His experience across varied industries – both in India and around the world – will support us in continuing and consolidating our news leadership charter."

Speaking about his new role, Vikas said that “TV9 Network is the number one television news network in the country. It is a forward-looking company that is making news future proof for consumers who are very different from the news consumers of yester years. I am extremely happy to join this industry agenda setting network."

97% more viewership than the immediate competitor

Legends of Aap Ki Adalat, the never-heard-before, treasured behind-the-scenes stories of Aap Ki Adalat was aired on India TV on New Year’s Eve. The episode garnered whopping 97% more viewership that the nearest competitor.

As per Airtel Xstream viewership data of 31st Dec'22, Time band 22:00-23:00 Hrs. And basis the total Watch time among the top 12 SD Hindi News Channels, India TV topped the chart with 28.8% relative share.

Source: Airtel Xstream RPD| All India| Legends of Aap ki Adalat| 31st Dec'22| 22:00-23:00 Hrs.|Relative Share in % (Basis Total Watchtime Among Top 12 SD Hindi News Channels)

Aaj Tak was at No. 2 with a 14.7% market share followed by News18 India with 9.7% market share. ABP News was at No. 4 with a market share of 9.2%. Republic Bharat was at No. 5 with a market share of 8.7%. Zee News garnered 8.6 % market share and fared at No. 6. TV9 Bharatvarsh was at No. 7 with a 4.8% market share followed by NDTV India with a market share of 4.6%. News Nation was at No. 9 with a market share of 3.6%. Times Now Navbharat was at No. 10 with a 3.4% market share. At No. 11 was Good News Today at 2.4% followed by News 24 with 1.6%.

The new episodes of “Aap Ki Adalat” starting 7th January will feature superstars of Hindi cinema, controversial political leaders and cricketing stars in the coming weeks. The fearless Rajat Sharma will dig out all that you wish to know.

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