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Friday, 08 September 2017 00:00

&pictures presents Godzilla

Visual Spectacle ‘Godzilla’ on 8th September at 8 PM in ‘Friday Hollywood Nights’

It’s said that anything that was gigantic, destructive and could blow fire was called Godzilla. Such was the impact of the first Godzilla film that released decades ago, that any scary big creature was named as the title character of one of the most famous and longest-running franchises of Hollywood. Bringing the thrill and excitement on television screens, &pictures, Naye India Ka Blockbuster Movie Channel, will present ‘Godzilla’ on Friday, 8th September at 8 PM in its popular weekend property Friday Hollywood Nights.

With exceptional graphics, the incarnation of Godzilla in this installment was the tallest till date. Boasting of great monster-action story and film-making, the film met with critic and commercial success. Directed by Gareth Edwards, the film is a reboot of the much-acclaimed Toho Godzilla franchise.

After a nuclear plant's collapse and loss of his mother, Ford Brody (Aaron Taylor-Johnson), a US Navy Officer, goes to Japan to help his father Joe (Bryan Cranston) escape the Janjira nuclear plant. While Joe was the former lead engineer at the Janjira nuclear plant, the truth behind its destruction remains unknown to him. When he takes Ford’s help to decode the hidden threat and save humanity, the only hope for the world may be Godzilla- King of the Monsters.
Will Godzilla be able to save the human race?

Watch the exciting ‘Godzilla’ on Friday, 8th September at 8 PM in the popular weekend property Friday Hollywood Nights only on &pictures

2017 edition of India-specific report to focus on ‘Being Valued’ 

Global research agency Kantar Millward Brown, a leader in brand, media and communications research along with WPP, world’s largest communications services group, today announced its plans to release the BrandZ™ Top 50 Most Valuable Indian Brands Report for 2017. Commissioned by WPP and conducted by Kantar Millward Brown, BrandZ™ specializes in brand equity research and brand valuation mechanism. For the first time, this year’s BrandZ Top 50 Most Valuable Indian Brands 2017 study incorporates new research from Y&R’s BAV Group into what it takes to build powerful nation brands.

Currently celebrating its 11th year, the report combines rigorously analysed financial data from Bloomberg and Kantar World Panel with the opinions of over 100,000 Indian consumers since 2007, gathered for over 3,247 brands in more than 88 categories. The rankings will be unveiled on September 13, 2017 in the presence of senior WPP personnel, and CEOs and top executives of leading Indian corporates.

While, the highlight is the announcement of Top 50 Most Valuable Indian Brands for 2017, the study will also focus on the success that many Indian companies have had in 2017 with managing their most important intangible asset: their brand. The study analyses brands across various key business sectors including banking, automobile, FMCG, telecom, entertainment, personal and household care, foods, beverages, and insurance.

Vishikh Talwar, Managing Director, Kantar Millward Brown, South Asia says 

We proudly announce the launch of BrandZ™ Top 50 Most Valuable Indian Brands on the 13th September 2017 at the Taj Land’s End hotel in Mumbai. BrandZ, first introduced in 2006, has gained international support and an overwhelming response from clients and WPP OpCo’s alike which has helped it expand at a rapid pace. The theme for the fourth edition of BrandZ India is ‘Being Valued’. The genesis of this year’s theme lies in the two schools of thought that exists in the brand world today- (brand) valuation vs. (brand) value creation”.

Friday, 08 September 2017 00:00

WPP invests in podcasting company Gimlet

WPP announces that it is investing US$5 million for a minority stake in Gimlet Media, Inc. (“Gimlet”), an award-winning global podcasting company based in the US.

Gimlet’s advertising and branded-content clients include Alphabet Inc., Ford Motor Company, PepsiCo, Match Group, eBay, Blue Apron, Goldman Sachs and Microsoft Corporation. Gimlet is based in Brooklyn, New York and was founded in 2014. It employs 85 people.

Gimlet’s podcasts are downloaded over 12 million times per month in over 190 countries worldwide. Gimlet’s programming includes critical and commercial hits spanning a variety of verticals like StartUp (business), Reply All (internet culture), Mogul (music), Homecoming (scripted fiction), Uncivil (history), Science Vs (science), Crimetown (true crime), The Nod (Black culture), among many others. Gimlet also produces branded podcasts on behalf of advertisers looking to connect with Gimlet’s sought-after millennial audience on a deeper plane. In the past, year Gimlet has produced hit branded podcasts including DTR ‘Define the Relationship’ (Tinder/Match Group), Open for Business (eBay), The Venture (Virgin Atlantic), The Secret to Victory (Gatorade), and future (Microsoft). Since its founding, Gimlet has raised US$27 million in funding.

The investment continues WPP's strategy of focusing on three key areas that differentiate the Group's offering to clients: technology, data and content. The Group has invested in digital content companies like Russell Simmons' All Def Digital, Fullscreen, Indigenous Media, Imagina (a content rights and media company based in Spain), MRC, Mic, Mitú, Refinery29, Uproxx Media Group and VICE.

Friday, 08 September 2017 00:00

OYO raises $250 million in financing

● Hero Enterprise joins as a new investor along with existing investors – Softbank, Sequoia India, Lightspeed and Greenoaks Capital

● Company plans to expand presence in South-East Asia

OYO – India’s largest hospitality company – has raised $250 million (INR 1600 crore)* in a Series D financing round led by SoftBank through SoftBank Vision Fund with participation from existing investors Sequoia India, Lightspeed Venture Partners and Greenoaks Capital. Hero Enterprise has also joined the round as a new investor.

Speaking about the development, Ritesh Agarwal – Founder & CEO, OYO said, “In less than four years, OYO has become India’s largest hospitality company in terms of network presence and inventory. Travellers and city-dwellers alike have embraced our offering of hassle-free and affordable stay accommodation, available anytime anywhere, at the touch of a button. We are now focusing on further accelerating network coverage to consolidate our leadership in economy through OYO Rooms and mid-market category through Townhouse brands. We will also deploy fresh capital to take our made-in-India business model to international markets which are characterised by a similar supply-demand imbalance in real-estate and hospitality.”

Justin Wilson, SoftBank’s Board representative on OYO remarked, “OYO has solidified its position in India as the leading accommodation brand for consumer affordability and high quality standards. We're excited to continue to support OYO as they further expand their position in India and bring the OYO promise of affordability and elevated hospitality to other markets around the world."

Sunil Kant Munjal, Chairman, Hero Enterprise, added, “As a business family, we have always set new paradigms; so OYO’s unique business model excites us. The differentiated thinking and ingenuity that Ritesh and his team bring to this industry gives us confidence that OYO can scale, innovate and set new benchmarks in customer experience. We are delighted to join other marquee investors in OYO’s exciting journey towards becoming a global brand.”

Sharing more details on the growth strategy, Ritesh elaborated, “The deal reinforces investor confidence in our unique business model and our view of the hospitality and short-stays opportunity in India. Our teams have developed industry-leading expertise undertaking the world’s fastest hotel transformations. We are developing capabilities to add 10,000 rooms to our network each month. Over 95% of OYO’s demand comes through our own channels with no commissions to pay, and the business has a solid growth outlook. The fresh capital infusion will support our organic expansion to newer markets in India and abroad. It will also enable us to bring additional resources to accelerate enhancement of customer experience and strengthen our technology stack.”

Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox.

ANNA is a combination of people, process and technology that creates code that programs DSPs and DCOs as opposed to humans manually configuring them and moves Mindshare clients from the era of ‘programmatic’ media into an era of ‘programmable’ media.

In practical terms a media planner that would have previously set up tens of targeting strategies per campaign through a web based DSP interface – setting variables such as audience types, bids, locations, times and contextual settings - can now use ANNA to create code that configures millions of buying strategies instantly. ANNA is built on top of AppNexus’ programmable platform to achieve this.

At the same time ANNA also automates the loading of creative rules into the DCO system – which ties high definition media targeting to the precise and relevant creative served dynamically, in real time, to individual consumers across all devices and channels at unprecedented scale.

Adam Ray, Global Chief Innovation Officer at Mindshare FAST, said: ‘This one change from human-based DSP/DCO configuration to an integrated code-based DSP/DCO configuration will have profound implications for the industry. What’s beautiful about ANNA is not only the automation of the legwork associated with campaign configuration through the DSP/DCO but also that it enables new levels of complexity to be easily included in the design of both the media and creative elements of the campaign – something previously out of reach of manual configuration. This in turn leads to new and significant opportunities in how clients choose to communicate with their audiences and frees up the human element to spend more time ‘upstream’ with the data, uncovering insights, turning these into strategic actions and providing the rules that can be re-coded through ANNA directly back into both the DSP and DCO technology at the same time.The introduction of the AppNexus Programmable Bidder and the Jivox DCO decision engine allows ANNA to deliver unprecedented scale globally for our clients.

“At AppNexus, we focus on delivering a powerful, programmable platform on which our clients can develop unique solutions that drive real world results,” said Bobby Mohr, Senior Director, Global Accounts, AppNexus. “ANNA is a great example of this, and we are excited to support Mindshare as they leverage the AppNexus Programmable Bidder to deliver truly differentiated solutions for marketers.”

Diaz Nesamoney, Chairman and CEO of Jivox said: “ANNA is a significant win for brands and media teams. The integration between Mindshare FAST’s media approach and Jivox’s API will help streamline targeting and significantly improve messaging relevance via personalization, while providing brands with high quality creative. Brands that leverage ANNA will quickly see meaningful increases in campaign performance and workflow efficiencies.”

ANNA has also been developed to seamlessly integrate with GroupM’s mPlatform and Mindshare global clients joining the ANNA beta programme will be the first to benefit.

Mindshare, AppNexus and Jivox will be showcasing the new service at DMEXCO to key clients.

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