Get ready for some fun with horror comedy with Jackson The Paying Guest on 13th January 2018 at 8:00 P.M.
The father-son duo, Sathyaraj and Sibiraj are back together after more than a decade for director Dharanidharan’s horror comedy Jackson The Paying Guest. Zee Action, India’s one-stop destination for action movies, will premiere this horror comedy on Saturday, 13 January 2018 at 8.00 P.M. Sathyaraj enjoys a very popular fan base because of his role of Katappa in India’s biggest blockbuster film, Baahubali.
Set in a rural locale, the film revolves around ghosts from the British era frightening an entire village. Several villagers are dead and a new cop, in this case Sathya (Sibiraj), is chosen to examine the matter. According to the legends of the village, the mansion belongs to a long-dead British Colonel, Jackson (American actor Zachary) who forced painful laws on the villagers, is haunted and is the residence of ghosts. Colonel Jackson used to demand food grains as taxes and though he is no more, the villagers continue with the 100-year-old tradition as if forced by some eerie presence in the empty and dilapidated house. The villagers want a solution, but Sathya takes one look at the village head’s lovely daughter, Viji (Bindhu Madhavi) and completely forgets about his mission.
While Sathya is ready to make his proposal, he finds out that Viji has another suitor, a good-for-nothing relative Veera (Karunakaran). Dressed in horrible clothes, Veera tries very hard to be funny, but succeeds only sometimes. With two men vying for his daughter’s hand, the village head sets a test to challenge the men’s courage. He proclaims that the person who comes out alive after staying at the haunted house for seven days will marry his daughter. Both Sathya and Veera are terrified of ghosts but agree to the test.
Will these two courageous men be able to complete the test put before them? Will they manage to escape this haunted mansion and win the heart and hand of Viji?
To know more about their fate, tune in to watch Jackson The Paying Guest on Saturday, 13th January 2018 at 8:00 PM on Zee Action!
Connected cars far from mainstream as auto brands struggle to sell benefits
25% of car owners aren’t actively using their connected car’s features – a figure which includes 11% who don’t even know if their vehicle has the technology according to a new study of the attitudes and purchase behaviour of more than 8,500 consumers across Europe, North America and China by one of the world’s largest research agencies, Kantar TNS.
The findings show that despite investing vast amounts in embedding new technologies and services to create a market that is predicted to be worth €113 billion in 20201, auto brands are struggling to convince owners of the benefits of their new features. In fact, more than half (56%) of drivers who accessed these services at the time of car purchase either don’t plan to, or are unsure whether they will renew them in the future.
“We are seeing car manufacturers competing for market share by differentiating their offer with ever-more sophisticated technologies and services,” said Vincent Groen, Global Connected Car Lead, Kantar TNS. “But we’re not yet seeing this translate into embedded and habitual usage among car owners. Worryingly, we found a clear disconnect between what manufacturers are producing and what the car owners are looking for.”
Kantar TNS finds that for many owners, the technology is still seen as an optional extra and not an intrinsic or embedded part of the vehicle. This highlights a stubborn perception gap given the role that technology and connectivity can play in the vehicle’s performance, safety and the driving experience. The study finds that six out of ten respondents globally would pay for driver related services such as navigation features – a figure which falls to 50% for entertainment features where buyers often prefer to use well-known apps on smartphones rather than in-built services in their cars. Across all regions, it’s clear that it is premium brand owners that are leading the way in terms of the adoption of connected features, with a higher proportion of premium owners willing to pay for connected features when compared with mainstream brand vehicle owners. For example, whilst 67% of all car owners cited navigation features as something they would be willing to pay for, this rises to 74% when looking at only premium car owners. This pattern is played out across the categories and shows that the investment in connected features by premium brands is now reaping rewards in terms of consumers’ willingness to purchase.
The study finds a large number (42%) of owners are ‘aware but are uninterested’ in autonomous driving systems on vehicles – although this falls to 14% in China, home to the world’s most ‘tech-savvy’ car owners.
China stands apart from other mature markets in terms of its attitudes towards technology. The study found that Chinese drivers are more receptive to connected features such as navigation assist, with 65% of respondents in China embracing these features, compared to only 40% of European and 32% of North American respondents. They’re also more receptive to infotainment features such as social networking and music/video streaming, with 40% choosing these options for their vehicle compared to 13% in Europe and North America.
Perhaps unsurprisingly, the Chinese market also represents the greatest opportunity for auto brands to introduce other innovations. The study found greater openness to the wider CASE innovations (connected, autonomous, shared and electric driving) than in other markets with interest in the technologies significantly higher than in other markets: self-driving cars (75% in China versus 24% in North America and 36% in Europe), cars that are either fully or partially powered by electricity (79% in China versus 29% in North America and 53% in Europe) and car sharing (68% in China versus 8% in North America and 21% in Europe).
Vincent Groen commented: “Car manufacturers have an opportunity to make connected features more accessible, personalised and relevant to the driving experience. To do this, automotive brands must demonstrate the relevance of connected features for car owners, increase usage and build trust, both of the safety of the vehicle itself and the security of data. They must alter how they sell connected vehicles and demonstrate the new technology in person, simplify the features and integrate them into the vehicle purchase, instead of presenting as an optional extra.”
The trust equation
Auto brands are in a strong position when it comes to perceptions of safety and security among drivers, as they enjoy significantly more trust than their tech rivals – 37% of consumers trust car brands with their data compared with 18% for companies such as Google and Facebook. The issue of trust is most pronounced among the Nordics (Sweden, Norway, Finland, Denmark) and Germany where the figures are 51% and 49% in favour of the car manufacturer. Aside from security and privacy, demonstrating how technology can improve driver and passenger safety will also appeal to consumers – with 44% of the users of connected features globally saying it is an attractive feature.
Show me the benefit
There is further good news for car manufacturers as the study shows there’s a strong appetite for connected vehicle purchases, with over half (North America: 52%, Europe: 53% and China: 79%) of consumers planning a connected vehicle as their next car purchase, with an overwhelming majority of people (64% in both the Europe and North America) looking to their car dealers for guidance on these emerging technologies. Interestingly the dealer channel preference drops to 25% in China, highlighting the dominance of online communication in this market. This can be attributed to the high adoption rate of technology in the country, which has resulted in multiple channels been embraced in this significant market.
Vincent Groen concluded: “In the minds of many car owners, connectivity is complex. Rather than following the ‘build it and they will buy’ model, auto brands have an opportunity to grow their market share by simplifying their features, aligning them with the core customer wish list and by communicating the benefits more effectively within their existing marketing channels. In mature markets such as in Europe and North America, it’s clear that for now, dealer networks still have a big role to play here as trusted players in the path to purchase. In China - a market that is leading the way in the adoption of these kinds of connected features – the reverse is true. Here a multichannel approach is key, automotive brands must prioritise online to ensure a presence at the dominant touchpoint for car owners in this market.”
The Readership Studies Council of India (RSCI), formed jointly by the Media Research Users Council (MRUC), and the Audit Bureau of Circulations (ABC), announces that the IRS 2017 will be released in the 3rd week of January 2018.
The IRS 2017 is a full year Report covering four quarters of fieldwork.
The IRS Techcom, RSCI, MRUC along with the Nielsen team have left no stone unturned in their endeavour to provide the industry with a reliable and robust study. The team focussed on enhanced levels of scrutiny adopted via frequent field visits, backcheks, use of GPS tracking devices, audio recordings, and quarterly validations. There was also an encouraging response from media agency personnel who took part in field backchecks and accompaniments. Data validation for all the four fieldwork quarters for IRS 2017 was successfully completed last month.
Commenting on the release of the Report, Ashish Bhasin, Chairman, MRUC and Chairman and CEO – South Asia, Dentsu Aegis Networks, said, “Absence of IRS data in the past three years or so has impacted our industry in many ways. It was difficult for the agencies to plan without the availability of a comprehensive and reliable study, which provides valuable information on product ownership, demographics, and media consumption habits, across markets. Advertisers and Publishers, in particular, relied heavily on intuition and market perception, leading to loss of opportunity in maximising profitability. We are delighted that the IRS is back and we expect that this will set a new standard for Print Research globally.”
Pratap Pawar, Vice Chairman, MRUC and Chairman, Sakal Media Group, added, “The print industry has been eagerly awaiting the release of IRS. I would like to thank the stakeholders for having shown tremendous patience and also for providing their unstinted support to the industry study, which was really great to see. Going forward MRUC and the IRS would continue to deliver the best and tread on higher paths of glory.”
Shashi Sinha, RSCI Managing Committee Chairman, and CEO, IPG Media Brands, stated, “There is no other readership study in the world other than the IRS that caters to a complex and diverse market like India with a sample as large as 3 lakhs plus households, and with a methodology designed to deliver gold standard research. I believe the RSCI Techcom and the MRUC has put in a lot of effort to perfect the upcoming Report, making it future-ready and synonymous with the market truths.”
NP Sathyamurthy, Chairman – RSCI Technical Committee and Executive Director, DDB Mudra Group, observed, “After months and months of dedication, we have come out with a product that we believe is truly world-class. The IRS has constantly innovated with new technology led solutions to improve veracity of data capture quarter-on-quarter, and the sheer focus on data scrutiny which we deployed makes us believe that the new improved IRS would reap rich dividends for the industry stakeholders.”
Previous Branch Head Sharmine Panthaky moves to the agency’s Bengaluru office to head the Amazon India business
Leo Burnett Orchard, The Leo Group India’s full service creative agency, has made some key senior management changes. The agency has brought on board Manav Rai Ahuja as Vice President & Branch Head – Mumbai. The branch’s former Vice President & Head, Sharmine Panthaky, has moved to the Bengaluru branch in the same capacity. Sharmine now heads the branch overseeing the Amazon India business, Leo Burnett Orchard’s largest client. The duo will report to Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard. At Leo Burnett Orchard Mumbai, Manav will work closely with Executive Creative Director Amod Dani.
Manav comes in from Leo Burnett India’s Gurugram office, where he was the Vice President. He joined the agency in 2009 to launch Telenor in India. His advertising experience spans 14 years, of which he has spent the last eight with Leo Burnett India. He has also had stints with Lowe, McCann Worldgroup and Ogilvy & Mather in the past. He has worked on some of the biggest brands in the country namely Coca Cola India, Maruti Suzuki, General Motors, SBI Card, Uninor, Snapdeal, Perfetti, LG, Motorola and Yahoo! He has also worked in the high-end luxury retail sector during his year long stint with Lladro and Villeroy & Boch.
Speaking about bringing Manav on board, Mahuya Chaturvedi said, “Manav comes in with the rich experience of working on some of the biggest brands across categories. He will take the momentum of the Mumbai branch forward, keeping its winning streak going. His mandate is to grow the great body of work that the branch has done in 2017, by manifold. I expect 2018 to be an exceptional year for Leo Burnett Orchard Mumbai with Manav and Amod working together to create some fantastic work for our clients.”
Excited to be joining his new role, Manav Rai Ahuja said, “Leo Burnett Orchard has great momentum right now. We have an exciting set of brands and the right mix of people to create some great work in the coming months. My personal focus would be to delight my current and prospective clients by offering them integrated solutions to their brand problems. I look forward to my new role with all its exciting challenges.”
&Privé HD, the premium destination for nuanced English cinema from the house of ZEEL, is all set to bring the Indian television premiere of the movie ‘Out of the Furnace’ on Sunday, 14th January at 1:00pm and 9:00pm.
This American thriller produced by Ridley Scott and Leonardo DiCaprio boasts of a star-studded cast comprising of Christian Bale, Casey Affleck, Woody Harrelson, Zoe Saldana, Forest Whitaker, Willem Dafoe and Sam Shepard.
Out of the Furnace is a gripping and gritty dramatic thriller about fate, circumstance and justice. Russell (Bale) and his younger brother Rodney (Affleck) live in the economically-depressed Rust Belt and have always dreamed of escaping and finding better lives. But when a cruel twist of fate lands Russell in prison, his brother is lured into one of the most violent and ruthless crime rings in the Northeast – a mistake that will almost cost him everything. Once released, Russell must choose between his own freedom or risk it all to seek justice for his brother.
Catch the Indian Television Premiere of ‘Out of the Furnace’ on Sunday, 14th January at 1:00PM and 9:00PM only on &Privé HD