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This week on Off Centre, Anuradha SenGupta talks to Anupam Kher who has been appointed as the Chairman of the FTII (Film and Television Institute of India) and has been welcomed by people across ideological, political and industry lines.

Anupam puts forth his take on government funded education, his vision for FTII, and how being vocal has impacted his life.

Speaking about healing and improving the condition of FTII, he said, “Intention is the most important factor. The blueprint has to be made. Unfortunately, in the last few years FTII has been projected as a troubled place whether it is the students strike; whether it was the appointment of the previous Chairman; lots of things. I think it is an institution that should be taken seriously; it is a place where people are trained. It is an institution, which has produced some of the finest actors, directors, producers, cameraman, technicians and sound people. It’s a place, which is the future of the entertainment department. So that needs to be perfected and what I bring in is not my knowledge, it’s my earnestness.”

“Let’s this get out of our system that it’s not a sick place. It’s may be a little wounded. We will make it happen. I would like to heal. It will going to be done by everybody. It’s not a major issue. Whenever you go back to your earlier school, you feel it’s not the same. So, that was my first reaction that it’s not the same place but that was my first visit about 15 days back. When I went yesterday, I started getting excited about the studio, the facilities, the wisdom tree, the quietness. The place is replaced by the energy now. There are no placards saying that we are unhappy. So we can see that. I am an eternal optimist. I think I have made it because of my optimism. I see what is positive about in a person and what is positive about a place. So, I don’t see arey yeh problem… that will bog me down.” he added.

Talking about Government Funding to Film school, “See I went to the National School of Drama. I did a three years course over there. Before that, I went to the one-year course in Chandigarh. I taught in an institute near Lucknow, which had this one-year thing. People who come to my school Actor Prepares, we offer them a three months course. You can do a three month course. I am referring to basically acting and you can still be a very bad actor. We give a beginning to the thing. In a government institution, I personally feel it takes a little time to produce professionals. Jo art form hoti hain na iss main logon ko yakeen hota hain arey yeh to hamare andar hota hain. That’s all rubbish. I think a government institution has the liberty and the sources to have a course which should be longer. I know it is important. I thank God for a person like me, if the government hadn’t put a three hundred rupees – two hundred rupees scholarship, I wouldn’t have been able to join drama school either in Chandigarh or in Delhi or in the Film Institute.”

Reacting to the open letter by FTII Students Association listing demands like inclusion in Governing Council meetings, “That’s a decision we have to sit down and listen. See there is no end to making somebody happy. So there is no ideal situation in life. There is no end to listening to all kinds of thing. I think as we find. Let us cross the bridge when we reach it. Slowly, slowly we will do it, but at the end of it, it’s very important to provide them education.”

Talking about impact of his views on his life, “I have lost on certain friends. I have lost on certain work. I have lost on certain issues. Not for my political views but because of my views. It’s obvious na. The moment you sort of say that “What is this? “ Why you people are sort of saying intolerance in the country, intolerance was there in 75’, intolerance was there in 84’. Intolerance was there when Kashmiri pandits were thrown out. The double standard of these people na, I want to live with myself, comfortably. So fine. It is ok. I am a self-made man. That’s the arrogance of a self-made person that he doesn’t mind about this things.”

The India Today Group launches the first edition of the most exhaustive technology thought leadership forum,India Today Conclave Next 2017.

The daylong CXO only event scheduled for November 7 at New Delhi will explore the impact of some of the biggest technology trends of today with the best of thought leaders from industry and academia. The iconic Satya Nadella, CEO Microsoft will set the theme for the event with his keynote address. The most respected leaders driving the technology revolution will come together to discuss debate and decode the next IT evolution and how it will shape businesses and lives.

The India Today Conclave Next 2017 will explore the below in sessions through the day.

Digital Disruption: What to expect and how to be ready for the rapid advances in the application of Artificial Intelligence, Big Data Analytics, Blockchain, Robotics, Financial Tech and 3D Printing.

Technology and Workplace: What does the workplace of the future look like? And how will technology aid in improving productivity in a globally dispersed workplace of the future.

Internet of Things: How to make IoT seamless to improve quality of life and efficiency.

Challenges of Cyber Security and Cyber Privacy:How can digital security remain one step ahead.

The prominent speakers at the event include:

· Satya Nadella, CEO, Microsoft
· Arun Jaitley, Union Minister for Finance (*Invited)
· R Chandrashekhar, President, NASSCOM
· C P Gurnani, CEO & MD, Tech Mahindra
· Sri Rajan, Chairman, Bain & Co. India
· Kiran Karnik, Former Director, RBI Former Director, RBI & Chairman, Board Of Reserve Bank Information Technology Private Limited,
· Kiran DB, Senior Director – Solution Sales, Microsoft India
· Harmeen Mehta, CIO & Head of Digital, Bharti Airtel
· Keshav Murugesh, Group CEO, WNS
· Manish Bahl, Senior Director, Center for the Future of Work, Cognizant
· Padmaja Alaganandan, Partner Consulting, PwC India
· Ramesh Swaminathan, Chief Financial Officer & Executive Director, Lupin Limited
· Rachna Nath, Partner, Digital Consulting, KPMG India
· Sachin Gupta, CIO, Havells India
· Vineeth Purushothaman, CIO, Fortis Healthcare
· Sridhar V, Group Vice President & Director, Honda Motorcycle & Scooter India Pvt Ltd.
· S.Anantha Sayana, Vice President & Head – Digital, L&T Construction
· Radhakrishnan Srikanth, Group Program Manager at AI & Research Division, Microsoft
· Dr. Badri Raghvan, Chief Data Scientist, Ola
· Mayur Datar, ‎Chief Data Scientist, VP of Engineering, Flipkart
· Madhu Gopinathan, Data Science Head, MakeMyTrip
· Abhijit Singh, Head of Business Technology Group, ICICI Bank
· Sudipta Ghosh, Data and Analytics Leader, PwC India
· Rajat Tyagi, CIO, PVR Limited
· Rajeev Chandrasekhar, Member of Parliament
· Jaspreet Singh, Partner - Cyber Security, EY
· Saurabh Agarwal, Founder & Managing Director, Skill Cube
· Pavan Duggal, Cyberlaw Expert
· Dr. Gulshan Rai, National Cyber Security Coordinator, Prime Minister's Office

Saturday, 04 November 2017 00:00

Doritos and Snapchat to woo Indian Millenials

Doritos becomes first snack brand in India to bring an augmented reality Snapchat Lens to consumers

Doritos, the world’s number one nacho chip brand, has collaborated with Snapchat to bring India’s first snack-based face Lens to the consumers across the country. Capturing the spontaneity of millennial users, Doritos will engage with their audience through this custom Snapchat Lens. This augmented reality experience will communicate the brand’s philosophy of “For The Bold.” The Doritos Snapchat Lens will go live on November 4, 2017 and be available for twenty-four hours.

With this collaboration, Doritos aims to bring the entire fan experience and famous “first bite and then bold” narrative to Snapchat users in India. This exciting new face Lens changes the Snapchat user from a kitten to a tiger when the user opens his or her mouth to bite into a Doritos chip. Users can then share their fun adventures with the Doritos Snapchat experience across various social platforms in their own exciting way.

Over 170 million people use Snapchat globally every day to Snap with family and friends, watch Stories, and explore content from top publishers and around the world. The average Snapchat daily user visits the app twenty times a day, and daily users spend an average of over 30 minutes on Snapchat every day. Lenses allow Snapchat users to apply real-time augmented reality effects and sounds to their selfies — so brands can take part in the communication on Snapchat in the most fun, personal way.

Commenting on this partnership, Dilen Gandhi, Marketing Director, Western Snacks, PepsiCo India says, “We at PepsiCo India are constantly innovating to engage our consumers effectively. Due to the ever evolving habits of millennials in India, platforms like Snapchat have gained high social prominence. We are excited for Doritos to partner with Snapchat for this special face Lens, which gives us the opportunity to interact directly with our audience and bring out the bold proposition of our brand. As the pioneers in the global nacho chip category, Doritos continues this spirit in India today with this campaign. So go ahead, use the Doritos Lens on Snapchat and bring out your inner bold.”

 

With the polling dates for Assembly Elections in Gujarat and Himachal Pradesh being announced, the poll campaigns by the major parties are gathering momentum. As the states prepare for these Elections, News18 India and CNN-News18 have lined up an unmatched array of programming bringing the most exhaustive coverage of the most crucial political fight of the year.

Under the branding ‘Sabse Bada Dangal’, News18 India will telecast poll of polls, extensive coverage on polling days and counting day along with a multitude of special shows– Aaj ki Hulchul, a daily election bulletin; Bhaiyaji Kahin, an on-ground show that will provide a platform to voters to interact with their local leaders/candidates at a constituency level; special episodes of Lapete Mein Netaji, a weekly ‘hasya kavi sammelan’ with renowned and contemporary Hindi satirists and poets capturing the twists and turns of the electoral dangal in a unique way; Cover Story where the channel’s journalists will focus on prominent leaders as they go about campaigning in the poll bound states and Audience Based Debates which will have national and regional leaders discussing state level issues and earlier promises made by political parties that are now driving voter preference.

Battle for the States, the programming line-up on CNN-News18 will comprise of Poll of Polls, Polling Day and Counting Day coverage, audience-based shows, travelogues, documentaries and newsmaker interviews that will give the viewer a 360 degree view of the elections. While ‘Battle For The States’ will be a daily half-hour bulletin that will have stories and latest updates on the elections, the channel will also telecast special series like Reporters Project where a team of top journalists will traverse the length and breadth of Gujarat and Himachal Pradesh to assess the ground realities, major issues and voter sentiment ahead of the Elections. CNN-News18 will also host a series of special shows from Ground Zero in the two states. There will also be a special audience-based show on Gujarat featuring senior local and national leaders debating pertinent election related issues.

Leading the coverage on News18 India will be the channel’s Deputy Managing Editors - Kishore Ajwani and Sumit Awasthi who will be joined by renowned experts like Ram Kripal Singh and Shesh Narayan Singh. On CNN-News18, Executive Editor Bhupendra Chaubey along with Deputy Executive Editor Zakka Jacob will also be joined by a panel of prominent journalists and political analysts like Swapan Dasgupta, Ajoy Bose, Vir Sanghvi amongst others to bring the most detailed analysis of the assembly elections.

Continuing their legacy of consistently bringing the most insightful content around elections, the channels’ programming comprises of special programming right through from campaigning up to the counting day and government formation. Catch all the action around these crucial assembly elections on News18 India and CNN-News18, all through November and December.

Outgrow to Grow. Insights from Interbrand Best Indian Brands 2017.

Interbrand India unveils India’s top 40 valuable brands.

• Tata, Reliance, and Airtel are the top 3.
• Maruti, Reliance, HDFC, JSW and Kotak register highest growths.
• Purpose, Technology and Brand are the key growth drivers.

For five consecutive years, Tata Group has continued to hold the top position. However, 2017 has been an interesting year in the world of brands and businesses; despite Airtel’s strong performance, Reliance jumped into #2 which brings to light the success driven by the launch of Jio, a wholly owned subsidiary of Reliance Industries that provides wireless 4G LTE service in the country.

Following Airtel is HDFC Bank at #4, and then Life Insurance Corporation of India (LIC),State Bank of India, Infosys, Mahindra, ICICI and Godrej round out the Top 10.The best growth performances belonged to Maruti, Reliance, HDFC, JSW and Kotak highlighting the relevance of Purpose Centricity, Technology and Brand in driving their growth.

More than half of the Best Indian Brands came from five sectors: Automotive (5), Diversified (10), Financial Services (12), Telecom (2), and Technology (2). Automotive is one of the top growing sectors, leading the change is brand Maruti Suzuki, which posted a 19% increase in brand value versus 2016.

Breaking into Best Indian Brands for the first time at #17 is Royal Enfield, an Indian motorcycle manufacturing company, with brand value at INR 90.8bn, riding on its successful year on year financial performance and earnest branding efforts which has been consistently executed across touch points. The other new entrant comes from the “basic materials” sector - Ambuja Cement at #40 with brand value at INR 15.18bn, given its strong financial performance despite the impact of demonitisation and its recent merger with ACC, Ambuja is staged to drive growth.

“The Best Global Brands understand that brands are the platform for growth. A quick look at the top growing brands confirms how outgrowing the now and changing at the speed of life creates admirable value growth. Encouragingly, the top growing Best Indian Brands too have begun to understand and demonstrate the levers that drive growth and value. Maruti Suzuki, our top growing brand for the second year in a row has done an exemplary job with Reliance, Kotak, JSW, HDFC and Ashok Leyland not far behind. Our analysis of the Best Global Brands reveals some simple truths. Truths that are useful for Indian Brands to consider while driving growth in our rapidly changing market.” Said Ashish Mishra, Managing Director, Interbrand India.

On being the top Indian brand for five consecutive years, Mr. Harish Bhat, Brand Custodian, Tata Sons, said, “Tata is a brand that is synonymous with leadership and trust. The Tata brand has a truly global reach, and a presence across diversified businesses. Over the past 149 years of its existence, the Tata Group has consistently kept the community at the centre of everything it does, in line with the vision of its founder, Jamsetji Tata. Simultaneously, Tata has remained relevant to every generation, powered by its pioneering spirit. These values make Tata a unique and powerful brand that is well regarded and much loved by all its stakeholders.”

On being one of the top growing brands this year, Mr. Jayant Acharya, Director, Commercial & Marketing, JSW Steel, said, “JSW is known for its ambitious growth story as well as for its commitment to the nation. We have been able to take on challenging goals and convert them into reality, while ensuring inclusive growth in the communities we live in. Our initiatives in the sports and community streams have already established our impact beyond our immediate stakeholders. We are further strengthening our Brand to bring positive transformation and prosperity to every life we touch.”

“We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life,” said Gonzalo Brujo, Chief Executive Officer of Interbrand EMEA, Latam and India. “In this ever-shifting context, to grow, brands need to outgrow. Outgrow barriers, challenges, markets, competition, mindsets, technology and potential. Which is why businesses need brands more than ever. The Best Indian Brands understand this value in belief systems and purposes, and hence propel this change without losing the way.”

*The Top 100 global brands have a combined total value of USD $1,871,730m, an increase of 4.2% from 2016. For the complete Top 100 ranking and the report with comprehensive analysis of growth, sector and industry trends, visit www.bestglobalbrands.com

**The Top 40 Indian Brands have a combined total value of INR 4755.7 Bn, an increase of 5% from 2016.

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