01 February 2023 11:56

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India’s leading English business news channel - CNBC-TV18; and the Hindi business news channel - CNBC-AWAAZ - have always played an indispensable role in building and nurturing the investment habit in the country.

Besides providing the most cutting edge analysis and in-depth business insights, the channels have always led through innovation and strived to give their audience the most impactful and engaging experience to consume news.

With the onset of the New Year, both channels are taking their visual innovations a step further in order to provide their audience with an elevated and enhanced viewer experience and thus, have entered into a marketing collaboration with one of India’s leading financial services brand, Motilal Oswal Financial Services, to create a dynamic LIVE studio and newsroom for their flagship market shows.

The association would be focusing on CNBC-TV18’s ‘Bazaar Morning Call’, ‘Bazaar Open Exchange’ and ‘NSE Closing Bell’, and CNBC-AWAAZ’s ‘Munafe Ki Taiyari’, ‘Pehla Sauda’ and ‘Kamai Ka Adda’.

Contextual communication in the form of branding elements across the newsrooms and studios, and on-air graphic-based elements will enhance the viewer experience. Special on-air promos fronted by the respective market anchors will emphasize on the channels’ missions and their association with Motilal Oswal Financial Services.

This one-of-its-kind association further underscores the position of the two CNBC channels in their respective news genres, and the reach they have earned amongst their respective audience groups. The collaboration will be promoted across the social and digital handles of CNBC-TV18 and CNBC-AWAAZ.

On this special collaboration, Smriti Mehra, CEO – Business News, Network18, said, “We at CNBC have always had a clear objective of serving our audience with holistic information on markets, finance and business, thus equipping them to achieve their wealth creation goals. We are proud to associate with Motilal Oswal Financial Services, a brand that harbours a similar ideology. Through this unique partnership, CNBC-TV18 and CNBC-AWAAZ look forward to providing the audience with a premium viewing experience”

Varun Mundra, Vice President – Marketing, Broking & Distribution, Motilal Oswal Financial Services Ltd., added, “This partnership builds on over ten years of association with CNBC-TV18 and CNBC-AWAAZ, and this year, through the ‘CNBC-TV18 Motilal Oswal Studio’ and ‘CNBC-AWAAZ Motilal Oswal Studio’. Our deep focus on a knowledge-first approach towards the market and our business has helped for over 35 years, and CNBC-TV18 and CNBC-AWAAZ, through the years, have been one of our valued partners to build on ‘Think Equity. Think Motilal Oswal.’ with our audience through iconic laptop branding and other strategic collaborations. This association is a further investment in this relationship which gives us ultimate peace of mind for brand suitability whilst still achieving an outcome for the business.”

Tune in to CNBC-TV18 & CNBC-AWAAZ to experience the new CNBC-TV18 & CNBC-AWAAZ - Motilal Oswal studios.

 

Rubeena Singh, to lead the company's operations in India and the MENA region.

AnyMind Group, an end-to-end commerce enablement company, has announced the appointment of Rubeena Singh as Country Manager for India and MENA. Rubeena will be joining the company on 16 January 2023, where she will be responsible for the company’s India and MENA operations.

Rubeena has over 22 years of experience across digital, print and broadcast. She started her professional journey at Star TV and spent much of her career at Nework18. As Chief Operating Officer of Moneycontrol she led their operations and P&L. Post which she worked as the India Chief Executive Officer of media agency iProspect for about five years before taking up her most recent role as Country Manager of VerSe Innovation’s short video app, Josh.

Kosuke Sogo, CEO and co-founder of AnyMind Group, commented on the appointment, “Rubeena’s diverse experience across social media, digital marketing and publishing matches our own capabilities across these spaces. As we continue to grow our offerings across India, from e-commerce and marketing to creator and publisher enablement, Rubeena’s drive and expertise will undoubtedly be an asset for us as we look to advance the next-generation of commerce in India and the wider Asia-Pacific region.”

On her appointment, Rubeena added, “I’m delighted to be joining the brilliant team at AnyMind Group and be a part of its growth journey. I look forward to working with the team geared up for both business growth & delivering astonishing work hand in hand. I’ve watched them grow rapidly over the last few years and I am thrilled to contribute to the creation of a future internet giant.”

AnyMind Group entered the Indian market in 2020 by acquiring mobile advertising platform POKKT. POKKT, a leading Mobile Ads platform in India, Southeast Asia and Middle East, was founded in 2012 by Rohit Sharma and Vaibhav Odhekar and is integrated with over 1000+ App publishers providing video and rich media ad solutions. AnyMind Group’s wider suite of solutions covers the needs of brands, creators and publishers through two broad spaces: Brand Commerce (for e-commerce, marketing, logistics, manufacturing and conversational commerce) and Partner Growth (for creator and publisher solutions), helping them unlock holistic data and functionality across key areas of the business.

 

Will launch 2 new fiction shows on January 2nd

Will launch nonfiction show Gicchi Giligili on January 14th

World Television Premiere of Bhairagi to be aired January 1st

Bigg Boss Grand Finale to air on 30th and 31st December at 7.30PM

Colors Kannada, keeping its promise to entertain its audience with tagline of Banna Hosadagide, Bandha Bhigiyagide (A new colour with stronger bonding) is all set to make its bonding with its audiences even stronger than before with fresh line up of shows. The channel recently announced its upcoming content slate including fiction and non-fiction shows across genres and back-to-back World Television Premieres every week.

The new year will kickstart for Kannada audience with Colors Kannada airing blockbuster action movie Bhairagi of Dr Shivaraj Kumar on January 1st making it the first of WTPs going on air for the year 2023.

Two fiction shows such as Tripura Sundari and Punyavathi will be launching on January 2nd at 9.30 pm and 10 pm respectively and the new season of Gicchi Giligili will be launching on January 14. Tripura Sundari, involving popular talents like Sparsha Rekha, Rohit Srinath of iconic Malgudi Days, Divya Suresh of BIGG BOSS Kannada-8, Abhinav Vishvanathan of Nannarasi Radhe, Ananya Kasaravalli and others based on fantasy will have stunning visual treat for audiences.

On the other hand, Punyavathi is a family drama focused on a bonding between an authoritative father and ambitious daughter having different takes on the way of leading life.

The line-up of new shows will involve complete family entertaining plot that will have its audiences crave for the next episodes. Along with the family drama, the shows will also address various social issues.

Speaking about the projects of 2023, Prashanth Nayak, Vice President, Research, Colors Kannada said, “Year 2023 is going to be full of exciting projects that will entertain audiences across the categories. We have been working on these projects for many months now and eventually we have been able to give them the final touch. We are eagerly waiting to launch these shows as we are very confident that they will have our audiences enthralled,” he said.

Audiences can expect the fervour of new story line up by Colors Kannada starting from December 30th and 31st at 7.30PM as the power packed season of BIGG BOSS Kannada-9 will conclude on the same day giving a perfect reason for the audiences to make their New Year party more entertaining.

With Colors Kannada, all set to launch its new content line up, all ardent fans can keep themselves entertained from the comforts of their homes! So, block your dates with Colors Kannada starting this New Year’s Eve!!

Bigg Boss 16 continues to be a blockbuster trend and the show emerges as the biggest platform for brands to connect with their consumers 

India’s favourite reality show Colors Bigg Boss has come a long way and has become a phenomenon in the television entertainment landscape. The latest season of the hit show, currently in its 16th year, has bagged No. 1 spot in the non-fiction category. The show has been instrumental in providing unprecedented dose of glamour and entertaining audience with its engaging content and adding grand new elements year-on-year. Within six weeks of its launch, the show attracted over 127 million viewers on Colors and 600 million views on Voot. Bigg Boss 16 catapulted itself to the pole position in the non-fiction category with a massive reach of 3 billion along with 1 billion views and 97% share of voice on Colors Digital, making it as one of the marquee shows in the Hindi General Entertainment category.

Bigg Boss has become a huge platform for brands to collaborate over the last decade and a half that offers a great canvas for advertisers to connect with their target audience. The sponsorships aim to provide brands with an opportunity to engage and collaborate through various touch points. During the show, the brands will gain prominence and visibility through ad spots, task integrations, and caller of the week segment, special zones, and other peripheral branding opportunities.

The 16th season of Bigg Boss has TRESemmé as the Powered by sponsor, with its association hitting a hattrick. The brand has been a consistent stand-out in the Bigg Boss house with its Contextual collaboration in the form of hair styling partners in season 14; followed by a life-size mirror in the restroom during Season 15. This year too, audiences are able to witness a unique integration of TRESemmé taking centre stage in the BB house.

The ladies inside the BB16 house are invited to “TRESemmé Style Icon” task in which they don varied hairstyles resonating iconic divas by showcasing diva-esque do’s with TRESemmé products. The ladies also walk the branded TRESemmé ramp and the contestant with the best hairstyle is crowned as TRESemmé Style Icon.

Commenting on the association, Beauty & Wellbeing India Hair Care Head – Ishtpreet Singh said, “Bigg Boss as a property, has become a household name in India. Our continued partnership with Bigg Boss is a testimony to the great success we have achieved together. We are excited to have rekindled our partnership for this season as well. This collaboration has allowed us to maximize our reach not just on TV but also on Digital with Bigg Boss streaming on Voot.

Pavithra KR - Head, Revenue, Colors, Viacom18 says, “Our partnership with TRESemmé has been a long-standing association, as we ensure we deliver value by making it a part of the narrative of the show. TRESemmé Salon or the TRESemmé Vanity Zones are some of the ways the brand has found the most unique and engaging spaces inside the house. This season, we bring the brand’s proposition Salon like Hair, alive through fun tasks like TRESemme Style Icon and TRESemme Salon Night recreating excitement and engagement around the brand through effective storytelling”

The 16th Season of Bigg Boss is focused on offering a robust experience to brand partners through means of Engagement, Excitement & Entertainment. The idea is to assist the brands in creating a powerful and impactful narrative that has the potential to build a lasting connection with the audience through content present in multiple markets cutting across geo-social cross-sections in India.

Seagram’s Imperial Blue packaged drinking water would enable people to give a surprise to their friends and family, by creating personalized wishes featuring their favourite TV actors and Big Boss favorites Karan Kundrra, Nishant Bhat and Pratik Sehajpal 

This New Year, Seagram’s Imperial Blue packaged drinking water will brighten up celebrations by enabling its consumers to create personalized wishes and surprise their friends and family. One of the most iconic brands in the industry, in partnership with Wavemaker India who co-conceptualized this with COLORS, launches AI technology-driven personalized New Year Greetings, featuring leading stars from COLORS, Karan Kundrra, Nishant Bhat and Pratik Sehajpal.

This is the first time a brand in this category has used AI technology to do such an innovative campaign. A category first innovation where multi-talent and multiple syllable voice video synthesis has been crafted and deployed. The campaign will feature celebrities from the last two co-created campaigns – Karan Kundra, Pratik Sehajpal and Nishant Bhat.

Commenting on the same, Ishwindar Singh, General Manager - Marketing, Pernod Ricard India, said, “It’s great to partner with COLORS with this AI enabled, clutter breaking innovation – This unique partnership will enable our audience to surprise their loved ones with personalized light- hearted new year message featuring their favorite TV stars. With COLORS we are happy to create a unique moment of convivialite between Seagram’s Imperial Blue packaged drinking water, our consumers, their family, friends and loved ones and for the first time - their favorite stars. Spreading cheer during the new year aligns strongly with the brand's core philosophy of inspiring its patrons to embrace life with a smile.

Commenting on the campaign, Vivek Mohan Sharma, Head – Branded Content, Viacom18, said, “It’s a one-of-a-kind, breakthrough campaign where we are experimenting with newer ways to integrate technology in brand stories. This creates a high impact, immersive experience for consumers. We are proud of this innovation and grateful to our partners for trusting our vision.”

This AI activity will encourage the viewers to go to a Microsite www.colorstv.com/becausemenwillbemen, select their favourite artist they would want wishes from, enter the names and the video will be created with personal wishes from their favourite celebrities and the videos will be downloadable and sharable on WhatsApp and social media sites like Facebook.

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