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Wednesday, 06 September 2017 00:00

Starcom wins BookMyShow media business

BookMyShow brings Starcom on board as media partner

Press Release: Starcom has won the media mandate of BookMyShow. The mandate includes print, television, radio, cinema and outdoor. BookMyShow is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site. Founded in Mumbai in 1999 and launched in 2007, BookMyShow is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers.

Says Mallikarjun Das, Group CEO, Starcom India, “We are pleased to be working with BookMyShow, a reputed brand and a one-stop destination for entertainment screenings and events in India. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven communication. BookMyShow is expanding rapidly and we look forward to unlocking new consumer connections for them and delivering bang for the buck on their media investments. We will provide them with agile solutions and help them achieve maximum exposure and eyeballs.”

Marzdi Kalianiwala, VP- Business Intelligence and Marketing, BookMyShow said, “We are pleased to welcome Starcom on board as a strategic media partner and look forward to benefiting from their experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently.”

Wednesday, 06 September 2017 00:00

AI Start-ups Set to Disrupt Healthcare Market

A new report from Juniper Research has forecast that annual spending on CAD (computer aided diagnosis) systems will reach $800 million globally by 2022, as AI (artificial intelligence) start-ups exert greater impact on healthcare delivery.

Driven by the improved accuracy and usability of CAD systems, this will result in faster and more accurate diagnoses for patients, as well as reduced pressure on doctors. By 2022, 28.4 million chronic disease scans will be fed into first-line CAD systems annually.

AI Set to Revolutionise Healthcare Delivery

The new research, Digital Health: Vendor Analysis, Emerging Technologies & Market Forecasts 2017-2022, found that AI is increasingly being applied to a varied range of use cases, from powering chatbots to understanding patients’ symptoms or interpreting genomic data sets.

It found that despite emerging use cases, the use of AI for CAD systems was still the most compelling, as it can generate significant cost savings, forecast at $126 million for first-line CAD systems in 2022.

The report found that AI will be utilised in Big Data analytics solutions, allowing the processing of more complex datasets, such as doctors’ notes in an EHR (electronic health record). Juniper believes that AI, EHR systems and analytics platforms will increasingly be integrated into one system.

The key AI start-ups applying AI to healthcare are examined in our free whitepaper: These AI Startups are Disrupting Healthcare in a Big Way. This whitepaper lists and profiles the leading AI Healthcare start-ups, essential reading for stakeholders in the sector.

AI – Trust is Needed

The research also found that AI faces significant challenges. There is a widespread perceived issue with trust, largely resulting from the so-called ‘black box’. Here, AI is unable to demonstrate how it has arrived at a decision, while it is incapable to build trust as a human would (via body language for example). Juniper observed that AI companies should demonstrate high levels of public engagement and independent verification to ensure data is being handled in the correct way.

Anna Wintour to accept Brand Visionary honor at the gala on Oct. 18 in New York

Classroom Crowdfunding nonprofit DonorsChoose.org to receive Brand Save honor

Adweek, the leading resource for marketers, today announced the recipients of its 2017 Brand Genius awards, the masterminds of marketing, and Brand Visionary and Brand Save honorees. The 28th annual Adweek Brand Genius awards celebrate the best and brightest minds in marketing. The 2017 award show will take place on Wednesday, Oct. 18 at Cipriani 25 Broadway in New York City.

“Adweek’s 2017 Brand Genius class raised the bar on innovation and creativity,” said Adweek Editorial Director James Cooper. “The honorees all brought their [A]-Game and broke through an ultra-competitive marketplace with the highest-quality work.”

Adweek’s Brand Genius awards honor the chief marketers behind the most inventive, ambitious and successful brand-building efforts across 10 categories. Each honoree will be profiled in Adweek’s dedicated Brand Genius Issue (Oct. 16) and on Adweek.com. At the awards ceremony, sponsored by Presenting Partner NBCUniversal, Adweek will also name the Grand Brand Genius from the 2017 class, whose exemplary achievements rise above all others. The Brand Genius class of 2017, as chosen by Adweek’s jury of industry experts and senior editors, are:

Automotive: Subaru of America, Alan Bethke, VP, Marketing

Social Media: Instagram, Taj Alavi, Head of Brand Marketing

Technology: IBM, Jon Iwata, SVP, Chief Brand Officer

Luxury: Coach, Victor Luis, CEO

Home: Casper, Luke Sherwin, Co-founder and Chief Creative Officer

Apparel: Adidas, Alegra O’Hare, VP of Global Brand Communications

Appliances: Whirlpool, Bill Beck, General Manager - Kitchen

Industrial: General Electric, Linda Boff, CMO

Consumer Packaged Goods: Frito-Lay North America, Jennifer Saenz, SVP, CMO

Hospitality: Marriott International, Karin Timpone, Global Marketing Officer

2017 Brand Visionary: Anna Wintour, Editor in Chief, Vogue

Dame Anna Wintour, the Editor-in-Chief of Vogue and Artistic Director of Condé Nast, has been named Brand Visionary for 2017 and will accept her honor at the gala. Brand Visionary acknowledges and celebrates a career’s worth of achievement in creating a world-renowned brand. As the unrivaled arbiter of global fashion, Wintour has made a singular imprint on the business style and design since joining Vogue as its top editor in July 1988. In 2013, Wintour also was named artistic director of Vogue’s publisher Condé Nast, where she has played an integral role in reshaping the media company’s portfolio of platforms, which include publications such as Glamour, GQ, Teen Vogue, and Vanity Fair, as well as entertainment division Condé Nast Entertainment. Wintour, who will be profiled in Adweek’s Oct. 16 issue, joins an elite group of Visionaries that includes 2016 honoree Arnold Schwarzenegger, along with Arianna Huffington, Bono, Russell Simmons and former Mayor Michael Bloomberg.

2017 Brand Save: DonorsChoose.org

Brand Save commemorates a breakthrough online charity that brings excellence, innovation and ingenuity to cause marketing and the world of charities. This year’s honoree, DonorsChoose.org, is a bicoastal nonprofit organization that since 2000 has fulfilled over 600,000 classroom project requests, with more than $560 million in donations to purchase everything from butterfly cocoons and robotics kits to art supplies. The nonprofit joins past honorees Pencils of Promise, Every Mother Counts and (RED). Accepting the award is its founder, and a former teacher, Charles Best.

BookMyShow has introduced its first ever benefits programme ‘BookMyShow Superstars’.

As part of this, BookMyShow has identified a base of its most loyal customers and will offer them a wide variety of rewards and benefits.

The red carpet treatment will begin right from the preferred BookMyShow platform (app, mobile site, website) of the Superstars. Once the ‘Superstars’ have logged in, their app wouldn’t just have a slightly different look and feel designed especially for them, but with an entirely new dashboard, these users will now be able to do a lot more on BookMyShow.

Here are some of the key benefits; ‘BookMyShow Superstars’ will:

Receive welcome e-gift vouchers from popular brands including Lenovo, Crocs, StyleCracker, Cleartrip etc.

Be entitled to 10 free MyCoupons (free and exclusive F&B discount coupons) every month, not locked to any movie ticket booking

Get exclusive pre-sale window and discounted ticket prices for major events

Receive 2x credits for Jukebox, BookMyShow’s audio entertainment offering

Be able to cancel their movie tickets right from their app until one hour before the show (T&C apply)

The programme has already been rolled out in Mumbai, Delhi, Hyderabad, Pune, Bangalore, Ahmedabad, Kochi, Lucknow, Vizag and Chandigarh and BookMyShow aims to complete the pan-India roll out of this programme over the next few months.

Marzdi Kalianiwala, VP- Marketing and Business Intelligence, BookMyShow said, “Our ‘Superstars’ programme is our way of saying thank you to millions of customers who have chosen us to meet their entertainment needs. Through our initiative, BookMyShow wants to keep giving them more value, every time they transact with us.”

“We are constantly working to include more variety of benefits into our programme. Our ‘Superstar’ customers will soon be able to avail free movie seat upgrades and receive access to exclusive premier invitations for movies”, added Marzdi. BookMyShow will keep including more customers as part of its ‘Superstars’ user base as and when they meet the eligibility parameters.

For the Road to Ultra concert featuring Chainsmokers and many more this weekend in Mumbai, winners will be exclusively chosen from among BookMyShow Superstars to fly to the concert. The winners will get the once in a life time opportunity to fly to the concert on September 7 in an air-conditioned BookMyShow branded chopper from Pawan Hans, Juhu to Mahalaxmi Race Course. Not just this, they will be accompanied by one of the artists performing at the concert. They will also get to enjoy to the aerial view of the venue.

Leading sports broadcaster Star India has won the VIVO Indian Premier League's (IPL's) Global Media and Digital broadcast rights for the five year period from 2018 to 2022.

The Media Broadcast & Digital Rights were won by Star India through an Invitation to Tender (ITT) bidding process with the broadcasters winning global consolidated bid of INR 16,347.50 Crore. Incidentally, 14 bids were received, earlier in the morning from beIN IP Ltd., Star India Pvt. Ltd., Followon Interactive Media Pvt. Ltd, Sony Pictures Networks Pvt. Ltd., Times Internet Ltd, Supersport International (Pty) Ltd., Reliance Jio Digital Services Pvt. Ltd., Gulf DTH FZ LLC, Econet Media Ltd., Facebook Inc., DAZN / Perform Group, Yupp TV, Airtel and BAM Tech.

C K Khanna, Acting President, BCCI said, “We are happy to announce Star India as our new Global Media and Digital partner. We thank all the bidders that participated in the process. We have ensured that transparency of the highest form was maintained throughout the process. I would like to thank cricketers and franchises for making the league one of the eminent sporting leagues in the world. I would also like to thank all the fans for showing their continuous support for the VIVO IPL for the last 10 years.”

Amitabh Choudhary, Acting Secretary, BCCI said, “We welcome Star India on board as our broadcast and digital partner. Cricket as a sport has evolved over the years, and today’s bids were a reiteration of VIVO IPL’s growing global popularity.”

Uday Shankar, Chairman & CEO, Star India, said, "We are honoured to be selected as IPL's Global Media Rights Partner and we thank BCCI for conducting such a transparent process. The VIVO Indian Premier League is undoubtedly one of the most exciting sporting leagues in the world and this acquisition of media rights reaffirms our commitment to serve cricket fans and make cricket even bigger than it is. We are delighted that in Star, IPL has found its natural home. We look forward to bringing this exciting format to our audiences across the world in a quality that all our viewers are accustomed to both on television as well as on digital on Hotstar.

Mr. Uday Shankar further added, “At Star India, we believe that Indian sports have barely scratched the surface of its potential. Both the viewership of sports and more importantly participation in sports is something that we would like to grow substantially over the next few years. The acquisition of these rights is symbolic of our commitment to not just cricket but to the growth of a wider sports culture in the country.”

Rahul Johri, CEO, BCCI said, "We are grateful to the Supreme Court, the Committee of Administrators and the office bearers of BCCI. We are also thankful to Deloitte and our Legal partners Cyril Amarchand Mangaldas for their support in carrying out a fair and transparent bidding process efficiently. We would like to welcome Star India on board as our IPL Global Media and Digital partner, we believe this is a global benchmark and all the stakeholders of IPL will significantly benefit from this association with Star India."

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