“ONLY VIMAL – An iconic fashion brand in India, we won this account in the face of stiff competition from the best of the agencies in India. It was deep understanding of consumers, market and superior creative that saw us win this account.” said Rahul Gupta, MD IBD.
In an interaction with MediAvataar India, Rahul spoke about what sets their agency apart and the campaigns that they are extremely proud of.
Here is the complete Q&A….
MediAvataar: What does IBD as a brand stand for?
Rahul: IBD is an integrated brand development agency, believes in creating rapid brand value through superior creative output.
MediAvataar: What you think you could define as your USP?
Rahul: Our ability to bring fresh perspectives and convert them into outstanding creative
MediAvataar: Please tell us about your most recent account wins.
Rahul: a. ONLY VIMAL – An iconic fashion brand in India, we won this account in the face of stiff competition from the best of the agencies in India. It was deep understanding of consumers, market and superior creative that saw us win this account.
b. Morison’s Baby Dreams: A new age brand in infant care is quality brand that offers infant care accessories. We won this account in a multi-agency pitch, and very soon we will be releasing a new campaign.
c. Panasonic Consumer Electronics: Panasonic is one of the largest product manufacturers in the world, and also owns many patent portfolios. They had recently called for a pitch, and after a long pitch process, it decided to renew its contract with IBD. IBD has a long standing relationship with Panasonic.
MediAvataar: Which campaign of IBD you think has made you really go WOW?
Rahul: a. It is hard to pick one out of many, but our entire work on SYSKA has been outstanding and not just helped SYSKA but also helped create a category of LED lights in India.
b. Our campaign for Only Vimal is also something we take pride in.
c. Lots of work on Panasonic
MediAvataar: How do you look at your competition?
Rahul: Competition always is healthy for us, but we have our own unique strengths that we bring to the table. We don’t focus too much of our energy on competition.
MediAvataar: In your career journey, what has been one of your most a) gratifying experiences so far?
Rahul: Many experiences:
i. Building the brand Panasonic in India
ii. Creating SYSKA brand from scratch and making it India’s best LED lights brand ahead of Philips, Havels and Bajaj etc
MediAvataar: What’s the secret to attracting the best talent and keeping clients happy while balancing the books?
Rahul: a. Have a good working environment which recognizes and rewards talent and good work
b. Guiding the brand along its life cycle, creating and sustaining brand value
India's leading entertainment conglomerate, Zee Entertainment Enterprises Ltd. (ZEEL), has an enviable Hindi Movie cluster in India that includes Zee Cinema, &pictures, Zee Classic, Zee Action, Zee Cinema HD, and &pictures HD with a cumulative reach of 87.51 percent in urban India and 59.17 percent in rural India. (SOURCE: NCCS 4+, Urban HSM, Wk 1-32 2016). To further strengthen the movie cluster in rural markets, ZEE will soon launch its new Free-To- Air Hindi movie channel, ‘Zee Anmol Cinema’ on Doordarshan’s free direct-to-home (DTH) platform DD Direct. Zee Premiere currently beaming on Channel No. 70 will be launched as Zee Anmol Cinema on 1st Septmeber.
Confirming the launch of the new channel, Chief Business Officer, Zee Entertainment Enterprises Ltd., Mr. Sunil Buch said, “The current increasing share of viewership in rural India gives us the scope of further expanding ZEE’s presence in HSM markets. Launching Zee Anmol Cinema also makes for an interesting challenge as the FTA Hindi movie genre already has several strong players in a dynamic and ever-changing environment. We will share more details soon.”
Watch this space for more on Zee Anmol Cinema!
India’s leading premium Hindi movie channel - &Pictures - brings the best of the most beloved martial arts star – Jackie Chan in the on-going festival ‘Chiniwood’ throughout August, every Friday at 8 PM. More than fifty years and a whopping 100 movies under his belt, Jackie Chan has carved a place in the hearts of millions of fans all over the world. Celebrating this renowned actor, &pictures presents ‘Mr. Nice Guy’ in Hindi this week on Friday, 26th August at 8 PM.
This film has Jackie Chan play Chinese chef Jackie who incidentally stumbles upon a TV news reporter Diana and helps her fight gangsters. Diana, has at her disposal a secret video tape of a drug bust gone wrong between The Demons and an Italian street gang. Things get awry when the gangsters start the chase for the video tape before it reaches the police. Miki, Jackie’s girlfriend gets abducted and a series of events compel him and his friend Romeo, a police detective, to chase the gangsters down and ensure that justice is served.
Will Jackie be able to save his girlfriend and put an end to the chase?
Catch ‘Mr. Nice Guy’ in ‘Chiniwood’ on Friday, 26th August at 8 PM only on &pictures
The movie will premiere on 15th August
This Independence Day, get ready to enter a world of fun, masti and entertainment with Discovery Kids’ newest character Sheikh Chilli and his gang of friends in the special movie – Sheikh Chilli and Friendz. Meet the adorable Sheikh Chilli and follow his adventures as he and his friends take you on a ride that is full of laughs and fun.
Sheikh Chilli and Friendz premieres on August 15th at 10 am, only on Discovery Kids.
Based on the popular comic character of Lotpot, the movie is produced by Apsons Entertainment in association with IRealities Intl.
Sheikh Chilli is a simpleton from the town of Jhunjhun Nagar who lives with his mother. He’s a day-dreamer with his heart in the right place, but his actions cause a lot of humour amongst his friends. He is joined in his adventures by Malika, his smart neighbor and classmate, Bulbul the talking donkey who is as silly as Sheikh Chilli himself, Khatkoo the pocket-sized dwarf friend from another planet and Noorie Djinn, a genie who is capable of fulfilling all of Sheikh Chilli’s wishes.
Creating trouble for Sheikh Chilli and Friendz is the evil witch Buri, who is after the magical necklace worn by Noorie Djinn so that she can become all-powerful. The friends encounter various other characters through the course of the movie which results in hilarious situations and many laughs.
Together, this unusual gang of friends is the source of humour for everyone around them. Catch SHEIKH CHILLI AND FRIENDZ, the movie loaded with comedy, action and drama only on Discovery Kids.
Discover the latest updates, event schedules, medal count, and trending athletes on Search
Relive the action with the majestic event highlights on YouTube
Explore Rio and Olympics venues in Google Maps
Celebrating the buzz and excitement around the Olympic games across the country, Google has unveiled a set of enhanced features to bring alive the Olympic mood among Indian fans. The new set of features will help bring fans closer to knowing more about their favourite athletes and sports disciplines. Fans across the country can even choose to get automatic updates on top event and medal wins.
India is sending out its largest ever delegation of 119 athletes to the Olympics with renowned athletes and India’s medal prospects including Saina Nehwal (Badminton), Abhinav Bindra and Gagan Narang (Shooting), Leander Paes and Sania Mirza (Tennis), Vikas Yadav and Shiva Thapa (Boxing), Yogeshwar Dutt and Babita Kumari (Wrestling) and Deepika Kumari (Archery) to name a few.
In celebration of the next chapter in Olympics history, Google is bringing a new set of experiences to help people around the world enjoy the 2016 Games. Here’s some of the unique features that will help users experience the best of these games:
Google Search: Discover the event schedule, medal counts, results and trending athletes on Search
On Google, when you search for “Olympics” or a similar query, an in-depth search result will be displayed at the top of the Search page or in your Google app, allowing you get information for a specific country, sport, event, or even by athlete.
Pro tip: If you search on the Google app on Android and iOS, you’ll also see an option to get automatic updates on the things you want to keep tabs on during the Games, so you’ll never miss a beat.
YouTube: View event highlights on YouTube
To give you a glimpse into the Games, watch video highlights on YouTube from official broadcasters in more than 60 countries around the world. And as an added bonus, YouTube is sending 15 top creators to the Games, giving you a taste of what it’s like to be in Rio with mobile live streaming.
Maps: Explore Rio and Olympics venues in Google Maps
With Street View in Google Maps, everyone can enjoy the magic of Rio de Janeiro. Even if you’re a world away, preview the places where the world's most talented athletes will make history and explore the breathtaking beauty of Brazil.
Search Trends: Keep up to date with the latest search Trends from around the world
To add to the excitement, Google will be showcasing some unique Olympics-based Search Trends and insights with data visualizations.