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Tuesday, 31 May 2016 00:00

Sony MAX to premiere Dilwale

Shah Rukh and Kajol recreate magic with their extravagant love sage, Dilwale on Sony MAX

Catch this romantic action comedy on Sunday, 5th June at 8pm

Sony MAX, India’s premiere Hindi movie channel recreates the nostalgic love of the most iconic on- screen couple by bringing to the fans, Shah Rukh Khan- Kajol starrer, Dilwale premiering on Sunday, 5th June at 8 pm.

High on emotions, action and comedy, Dilwale brings out gravity-defying action sequences and rib- tickling comedy at its best. Directed by ace director, Rohit Shetty, Dilwale brings the dynamic- duo Shah Rukh and Kajol on screen after 5 years along with Varun Dhawan and Kriti Sanon in pivotal roles. The movie revolves around Raj and Meera’s lives and their eternal love- story that travels through years of hatred for each other with Veer and Ishita trying to rekindle their lost faith in love.



Comments:

Rohit Shetty, Director

“Bringing Shah Rukh and Kajol together was not planned. I narrated the script to Shah Rukh, he heard the character I had written for the girl and suggested why not take Kajol as it is an important role. Then we narrated the script and the moment it got over she promptly said yes. It was very easy to bring her on board.”

Monday, 23 May 2016 00:00

Consumer Confidence Report Q1 2016

Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.

In Europe, for example, confidence declined in 17 markets and rose in 11 in the first quarter, as both advanced and developing markets grappled with issues ranging from persistently high unemployment, to geopolitical tensions, such as the refugee crisis and the Brexit debate—a U.K. referendum in June to remain within or leave the European Union.

Similar variances in consumer confidence scores were seen in Asia-Pacific, where confidence declined in eight markets and rose in five. In Africa/Middle East, confidence declined in four markets and increased in two, and in North America, confidence rose in the U.S. but declined in Canada. In Latin America, confidence declined in six of seven measured markets.

CONFIDENCE INCREASED IN 20 OF 61 GLOBAL MARKETS

In the latest online survey, conducted March 1-23, 2016, consumer confidence increased in 20 of 61 measured markets (33%), down from 26 measured markets (43%) showing an increase in the fourth quarter of 2015.

Global mobile trade body Mobile Ecosystem Forum (MEF) has published the A2P Messaging Fraud Framework - the first release from its new industry programme The Future of Messaging. It identifies 11 distinct fraud types that impact the global messaging business today.

25 companies have developed the Framework as part of a two-year programme launched to create awareness and develop industry best practices in mobile messaging that accelerate market clean-up and advance innovation to support sustainable growth across the ecosystem.

The multi-billion dollar A2P (Application to Person) market has enjoyed significant year-on-year growth as brands and enterprises increasingly use the trusted channel for authentication and customer engagement, as well as marketing. However, it is estimated that fraud is costing the ecosystem at least $2billion annually creating volatility in the market, as well as directly impacting enterprises and consumers.

The fraud types identified by the group include SMS Phishing, Hacking and Faking as well as Grey Routes and SIM Farms, are complex and often not well understood by those affected. The Fraud Framework is available to download now and is a living document mapping technology fraud in the sector. It defines the causes, impacts and affected parties of each of the 11 fraud types and will form the basis of future best practice guidelines to be rolled out during the programme.

The programme participants represent different stakeholder groups in the ecosystem including MNOs, SMS aggregators, signalling, application service providers and enterprise messaging companies and the Framework benefits from the collective expert knowledge of local and international companies active in Asia, Africa, Europe, North and Latin America where fraudcontinues to limit full market potential.

The Market Development Work Stream focuses on the future messaging landscape and the features, investment and innovations required to leverage the changing dynamics of this vibrant sector with the shared goal to build a premium and trusted channel with sustained growth.

Founders of MEF’s Mobile Messaging Programme include BICS, CLX Networks, CM Telecom, Eclipsoft, Infracast, IMImobile, Infinite Convergence, iTouch Messaging Services, Jersey Telecom, Mahindra Comviva, Mblox, Mitto, Movile, Nexmo, OpenMarket, rdcom.it, RealNetworks, SAP, Telefonica, TIMWE Group, Twilio, TWW, Veoo, Wau and Zenvia.

The Programme’s Director and MEF’s COO Joanne Lacey said: “The A2P messaging market continues to enjoy robust growth both in terms of traffic with new sectors embracing messaging for mission critical and other business to consumer communication. However, the prevalence of fraud across the value chain directly impacts monetisation today and threatens the market’s ability to sustain growth. The fraud framework launched today by MEF’s Working Group is a solid foundation for the industry to agree best practice and work together to accelerate the clean-up of the market.”

MEF’s CEO Rimma Perelmuter added “It’s essential that the industry works together to advance the future of messaging. Taking a cross-ecosystem approach representing the consumer and enterprise perspectives and fully reflecting the priorities of networks and the broader messaging industry will ensure that this initiative delivers long-term impact and enables this flourishing sector to unleash its full potential.”

The 11 Fraud Types

1. SPAM
2. SMS Originator Spoofing
3. SMS Phishing
4. SMS Malware / Hacking
5. Access Hacking
6. Grey Routes
7. MAP Global Title Faking
8. SCCP Global Title Faking
9. SMSC Compromise Fraud
10. SIM Farms
11. Artificial Inflation of Traffic

New York Festivals International Advertising Awards® competition announced the 2016 award-winners this evening at the New York Show℠ gala held at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.  The annual event celebrating the World’s Best Advertising & Creative Communications℠ kicked off with a cocktail reception followed by the awards ceremony and after-party to toast trophy-winners from around the globe. 

This is the first time in the six year history of New York Festivals Executive Jury that two outstanding entries were selected unanimously to receive the coveted Best of Show Award.

"I think it speaks volumes about the caliber, quality and sincerity of this year’s Executive Jury.  It’s was a defining moment that not only helps further clarify the mission of New York Festivals, but the industry at large, underlining the fact that both pieces of work were so adamantly admired and supported, leaving us no other choice than to award both campaigns as Best of Show,”  said Michael O’Rourke, President of New York Festivals. “Each of these campaigns equally exemplify the very best this industry has to offer. The notion that award shows are all about stroking egos is something we’ve all heard before.  But if you had the opportunity to witness what I just did over the last 5 days, you’d immediately realize that the sole intention of this year’s Executive Jury was to recognize and celebrate the ideas that truly stood for something.  The NYF trophy isn't a pat on the back.  It’s an affirmation, and a symbol of genuine respect from over 400 professionals around the world, who day in and day out face the same challenges you do.  That has to mean something.

Asia Pacific agencies Y&R New Zealand and Watts of Tokyo Ltd. each scored a coveted Best of Show Award. Watts of Tokyo Ltd., was in the spotlight earning the Best of Show Award for “High School Girl?” for client Shiseido’s Products. The award-winning film campaign portrays beauty, which is an idea common to all humanity regardless of genders and provided triggers for individuals and for society to rethink their idea of beauty. 

“We would like to thank you for Show Yanagisawa, Jin Ohashi, and of course the School ”Girls” for their amazing patience to strike a pose and stand-still in a 7-hour-long shoot,” said Masato Kosukegawa, Creative Director, Shiseido.  Also our special thanks go to Akira Shima, a copywriter of Shiseido, who passed away on March 7, 2016.  We are sincerely grateful to the Jury for the recognition of this project done by small number of people.  I hope that many who watched it will feel happy by the concept of the film: “Everyone can be pretty.” 

Y&R New Zealand was also center stage earning Best of Show for their integrated campaign “McWhopper” for Burger King Corporation. Burger King raised awareness for Peace Day by offering a public olive branch to long time corporate rival to create a burger mash-up on behalf of world peace.

“Aside from boasting the sexiest trophy on the awards circuit, a win at New York Festivals is also amongst the industry’s most coveted. So to land the big one and rub shoulders with the likes of Inglorious Fruits (2015 Best of Show) and Epic Split (2014 Best of Show) is an incredible feeling and the agency couldn’t be prouder, “ said Tom Paine,  Creative Director, Y&R New Zealand . “If it wasn’t 5am here in New Zealand, we’d all be celebrating in true antipodean style: recklessly.”

REMY COINTREAU / LOUIS XIII, French alcohol manufacturer, was honored with the New York Festivals 2016 Brand of the Year Award for their commitment to creativity and innovation. Remy Cointreau was honored with the Grand Award, as well as 2 First Prize Awards, 6 Second Prize Awards, 2 Third Prize Awards, and 3 Finalists Awards.

BBDO was honored with the title of 2016 Network of the Year for the fourth running. The award is presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, 20 global offices earned 2 Grand Prize Awards, 16 First Prize Awards, 15 Second Prize Awards, 22 Third Prize Awards, and 93 Finalist Awards. In addition, the network was honored with 2 UNDPI Finalist Awards.

The Regional Agency of the Year Award is awarded to an advertising agency that earns the highest score for entries in all competitions across all mediums. This year’s Regional Agency of the Year Awards salute the following agencies: Europe - Forsman & Bodenfors, Sweden;  North America -  BBDO New York; South American - AlmapBBDO, Sao Paulo; Asia Pacific - Y&R New Zealand, Auckland; and Middle East - Impact BBDO, Dubai.

Tool of North America was honored with the title of 2016 Production Company of the Year. The Film Production Company of the Year Award is based on total points scored, irrespective of whether these have been entered by the production company, advertising agency, or another third party. Entries produced by Tool of North America earned 1 Grand Prize Award, 1 First Prize Awards 1 Second Prize Award, 4 Third Prize Awards and 1 Finalist Award.

The 2016 Executive Jury awarded the following prominent agencies with Grand Prize Awards:

ACTIVATION & ENGAGEMENT: Colenso BBDO/Proximity, New Zealand, “Brewtroleum” for DB Breweries, DB Export.

AVANT GARDE: Y&R New Zealand, “McWhopper” for Burger King Corporation.

BRANDED CONTENT/BRANDED ENTERTAINMENT: Forsman & Bodenfors, Sweden “Look Who's Driving” for Volvo Trucks.

CREATIVE MARKETING & EFFECTIVENESS: Proximity Madrid, Spain “#NoMoreEvictions” for Plataforma de Afectados por la Hipoteca (PAH).

DESIGN: Impact BBDO Dubai, United Arab Emirates “The Tribal Rapport Field Guide” for Mercedes-Benz / G-Class.

DIGITAL: BETC, France for “The Interactive Form” forCANAL+.

FILM: WATTS OF TOKYO INC., Japan for “High School Girl?” for Shiseido's Products (MAJOLICA MAJORCA / INTEGRATE).

FILM CRAFT: Quad Productions Quad Group, France “Shockwave” for Road Circulation Security Delegation.

INTEGRATED: Venables Bell & Partners, USA “#OptOutside” for REI.

MEDIA: DDB, SPAIN “Holograms for Freedom” for No somos delito (We are not crime).

MOBILE: McCann, France “Makeup Genius” for L'Oreal.

OUTDOOR: McCann London, United Kingdom “Survival Billboard” for Microsoft.

PACKAGE DESIGN: Publicis Colombia “FUNTASTIC HAND” for CIREC FOUNDATION.

PUBLIC & MEDIA RELATIONS: FRED & FARID, France “#NOTCOMINGSOON” for REMY COINTREAU / LOUIS XIII.

PSA: Schjærven Reklamebyråm, Norway “#DearDaddy: for CARE Norway.

Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2016 UNDPI Jury honored the following entries: T/A POLÂ AS, Norway “Save the Rainforest” for NRK TV-aksjonen earned the UNDPI First Prize Award; Ogilvy & Mather London, UK “It Happens Here” for 28 Too Many/FGM was awarded the UNDPI Second Prize Award; and Leo Burnett Worldwide, USA “Music Vs Gun Violence” for Chicago Ideas was honored with the UNDPI Third Prize Award.  

The 2016 International Advertising Awards competition received entries from 65 countries around the globe. The Executive Jury, comprised of 21 of the most awarded Chief Creative Officers, selected this year’s winning entries through 5 rounds of live judging from a Shortlist that was chosen by NYF’s Grand Jury comprised of 350 members from 60 countries. To view a showcase of this year’s award-winning work please visit: HERE.

Discovery Turbo brings an all new series Epic Mancave Builds which will feature the transformation of ordinary spaces into extraordinary and mechanical masterpieces. The series will follow metalwork mastermind Brandon Ruff and carpentry expert Tomas Aguirre along with their team ‘Firemass’ in an epic journey of transforming some impossible spaces into astonishing man-caves.

Epic Mancave Builds premieres on 21st May and will air every Sunday at 11PM.

In the series, team Firemass will be on a mission to build something superior and bizarre by demolishing old garages, basements and unused spaces across the globe to turn them into artistic abodes. These reformed spaces are full of custom creations and extreme designs that are a result of divergent viewpoints of the duo that drives their creativity and success.



Brandon and Tomas will be seen challenging deadlines, working on tight budgets to create designs that are unique and out of the box, elevating their clients request to the next level. From transforming a ramshackle cabin into a moonshiner's paradise to outfitting a bare garage into a military bunker or making a roll-away bar with enough booze to have a hell-of-a-time in the process, the duo makes sure to fulfill their clients’ requests and build a man-cave that will be the envy of all others.

Firemass is full of adventure and excitement as they never say no to any big challenge. You can catch all this excitement in Epic Mancave Builds, only on Discovery Turbo.

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