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CM Nitish Kumar to be Chief Guest

Chief Minister Nitish Kumar, Deputy Chief Minister Sushil Kumar Modi and the who’s who of state’s political leadership, bureaucracy and industry are set to grace News18 Network’s Rising Bihar event on November17. Chief Minister Nitish Kumar will be the Chief Guest.

Rising Bihar will bring together the top leadership of the state to discuss the roadmap for developing the state. Industrialists and artists will also share their perspective on how to drive economic and cultural leadership for the state. The popularity of the Rising series is anchored in the fact that it provides an open platform for discussion with those in the highest echelons of power and this will be remain a mainstay feature at the Bihar event as well.

The event will commence with an interactive session with Chief Minister Nitish Kumar who will comment on his vision for the development of the state. This will be followed by an interaction with the deputy CM Sushil Kumar Modi who will further delineate the government’s plans for driving all round growth in the state.

Rising Bihar will also focus on the Center-State relations and its overall importance in the helping the state achieve its developmental goals. Senior Central Ministers Ravi Shankar Prasad, RamvilasPaswan and Radha Mohan Singh will also be present at the event and will share their thoughts on this critical aspect of governance in a federal set up and their views on making Bihar a prosperous a state.

Caste has historically played a pivotal role in the politics of Bihar. Former Chief Minister Jitan Ram Manjhi, state’s former Education Minister Ashok Chaudhary and former Union Minister Rajeev Pratap Rudi to will share their views on the subject and debate the impact of the same on the state’s polity and future.

The event will also have top business leaders such as Basudeo Narayan Singh (Alkem Laboratories) R.K Sinha (RajyaSabha MP, SIS Securities) and Neetu Chandra who will put forth their ideas for transforming the state into one of the best in the country.

Rajesh Raina, Group Editor of ETV News Network said that he is confident that Rising Bihar will be an exemplary success and will help in outlining an actionable vision for the accelerated growth of Bihar.

Avinash Kaul, President - Network18, expressed his satisfaction over the success of the Rising Series. He also said that the Rising Series has evolved into a robust and effective platform for politicians, bureaucrats and other stakeholders to discuss, debate and identify triggers for driving development in their respective states.

The event will be aired LIVE on ETV Bihar/Jharkhand from 5pm onwards on November17.

Thursday, 16 November 2017 00:00

Hamdard assigns creative mandate to FCB Ulka

Hamdard Laboratories assigns the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch.

Hamdard Laboratories, the 110-year old maker of iconic brands such as RoohAfza, Safi, Roghan Badam Shirin, Joshina, Sualin and a variety of Unani medicines, is in transformational mode. New product launches and extensions, innovative brand communication and digital forays are now the norm at Hamdard, with a clear objective of building bridges with the young consumers and millennials.

As part of this mandate, FCB Ulka has been entrusted with the creative duties for Hamdard’s market leading brands – RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin. FCB Ulka’s Gurgaon office will lead this relationship.

Speaking on this, Mansoor Ali, Chief Sales & Marketing Officer, Hamdard Laboratories, said, “The creative mandate for such heritage brands is a huge responsibility, and we are happy to partner with FCB Ulka who came out with some path breaking ideas in our meetings. Building bridges for heritage brands is not easy and we see alignment of thought and purpose in FCB Ulka as a strategic partner. The future is heady and full of action, with new product launches and the need for innovative, even disruptive consumer advertising. I welcome the FCB team aboard.”

Commenting on the win, Rohit Ohri, Group Chairman and CEO, FCB India said, “It is not often that advertising agencies get the opportunity to work on heritage brands like RoohAfza, Safi, Joshina & Sualin. We look forward to partnering Hamdard in this next exciting phase of growth in India and abroad. Our mission is to create ‘Never Finished’ ideas for these wonderful brands. Over the years, FCB Ulka has built and nurtured many heritage brands. We now proudly add Hamdard to that list.”

Sports Tak the recently launched digital sports channel under the umbrella of Mobiletak.in has crossed over 1 Lakh subscribers on Youtube. The youtube channel of Sportstak.in has achieved this feat within 70 days of its launch.

Till now Sports Tak has garnered 13.79 Million video views across platforms. This clearly highlights the rapidly growing popularity of sportstak.in among video viewers on social media.

Sports Tak @ Lunch Time and Sports Tak Blast from the Past and are some of the keenly followed and viewed videos on the channel.

Sports Tak, as the name suggests, is all about sports, a channel where users can find all the latest sports news from India & around the world. Not just that, the channel also brings to you exclusive interviews, live chats with players - past and present - and also the top journalists from sports journalism. It is an exclusive platform for sports news updates for the fans. The new destination for most sharable sports content.

Discovery Kids today announced a deal with Media I.M. Incorporated Ltd, the London-based content distribution company, to premiere the hit animation series Sunny Bunnies in India.

Under the three-year deal, which covers the pay-TV, simulcast and catch-up rights, Discovery Kids will air seasons 1 & 2 of the short format non-dialogue comedy starting this November. Discovery Kids is the first Indian broadcaster to take Sunny Bunnies, bringing the total number of territories across the world to air the series to more than 160.

Talking about the deal, Uttam Pal Singh, Head – Discovery Kids, Discovery Communications India, said, ‘’We are delighted to offer differentiated content like Sunny Bunnies and be a part of the world premiere of this unique comedy series. This fascinatingly crafted short format series and the mischievous characters, has all the elements to captivate and engage with the kids in India.”

Media IM co-founder Maria Ufland said: “Introducing Sunny Bunnies to Indian kids has long been an ambition, and Discovery Kids is the dream partner to launch our little friends on their Indian adventure. India is not only one of the biggest, most vibrant and exciting markets in the world but it’s also an extremely challenging one to break into, which makes this deal a genuine milestone for Media I.M. And we know Indian children will love this show as much as their counterparts around the world”

The Sunny Bunnies are five beaming balls that can appear anywhere there is a source of light, from sunshine to moonlight. In each episode, the cheeky creatures bring their fun and games to a different location — a circus, a sports stadium, a park — embarking on mischievous adventures and spreading laughter and happiness. And at the end of every episode, the fun continues with a collection of bloopers.

This latest announcement follows the recent launch of another global franchise – Angry Birds Blues, on Discovery Kids. Sunny Bunnies will add to the growing content slate of Discovery Kids with an aim to entertain the young viewers in India.

Sunday, 12 November 2017 00:00

Facebook Dark Posts

Facebook has been in the spotlight for its role in the 2016 US Election with it appearing that as many as 126 million American users may have seen content uploaded by Russia-based operatives over the past two years.

Many of these ads were ‘dark posts’ – which is not as scary or sinister as it sounds. ‘Dark posts’ are a completely normal option offered through Facebook and are simply posts that appear in a users news feed, but do not appear on a brand’s page - this means they’re seen exclusively by the user they are intended for and nobody else. In other words, they are great for targeting.

Details and Implications

In response to the use of dark posts in the 2016 US Election, Facebook is now implementing a ‘View Ads’ link to the top of every brand owner page in 2018, which will provide visibility on all dark posts.

When clicked, the ‘View Ads’ function will allow a Facebook user to see all the ads being run by the brand, including those previously ‘dark posts’ that were targeting specific users and you will be able to see if certain ads are targeting you or not. A test is currently underway in Canada, with full implementation in the US due before next year’s mid-term elections. The update will then be rolled out to other countries, with exact timings unconfirmed at this stage.

Facebook believes that the introduction of the ‘View Ads’ link will make it easier for users to flag inappropriate content, however, it will also present some challenges for brands.

Firstly, it’s important to consider the advantages that ’dark posts’ provide a brand. Advertisers can create as many ads as they desire without spamming their followers and can tailor targeting to reach very specific audiences with relevant creative. Brands can also use dark posting to run A/B tests, for example running the same ad but with different copy or a different video to build up learnings as to which works best.

The introduction of ‘View Ads’ will mean that ads previously built to be targeted towards specific users, such as newsletter subscribers or individuals that have interacted with the brand in the past, will now be open to be viewed by anyone who clicks the ‘View Ads’ link.

This potentially limits a brand’s ability to offer things such as rewards only valid for loyal customers for example as any customer will be able to see the ads by clicking ‘View Ads’ on the brand Facebook page. Another major issue that ‘View Ads’ raises is that all adverts will be accessible to competing brands too. This could lead to creative saturation as the best ads can be seen and imitated by the competition.

Summary

Facebook is now fully aware of the power of ‘fake news’ and this new update is its way of tracking and regulating adverts that may be intended to sway voters. Whilst this is certainly a positive step forward regarding Facebook’s social responsibility, it does create a number of potential issues for brands who have been using the function to target consumers and it will be interesting to see how these challenges are tackled in the coming year.

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