ADVERTISING

Mindshare, the global media agency network that is part of WPP, has appointed Sudipto Roy Managing Director, Team Unilever for…
The campaign crosses 2.9M views! The 2nd leg of the campaign, #NoConditionsApply, a revolution kicked off by Calcutta Times aimed…
A couple of weeks ago I suggested that I would come back to the idea that there is a right…
A trip on the New York subway soon reminds you that we live in a mobile-first culture. Out of the…
Law & Kenneth Saatchi & Saatchi has been appointed as the creative agency on record for Sterling Holidays Resorts Limited,…
“Sawaal Kijiye Apne Namak Se” urges people to question the quality of salt Tata Salt today releases its new campaign…
I’m going to stick my neck out. Brand owners and strategists can turn complexity into advantage by putting consumer journey…
One morning recently, an impromptu discussion broke out in the office about what makes for great advertising. We discussed a…
Praveen Kenneth, Founder/ Chairman of Law & Kenneth, which was the largest and one of the most successful Independent communication…
My colleagues have created a great list of the top seven tips for digital advertising which will be discussed in…
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