Here is how brands are endorsing Olympics 2012 in their own support

Olympics is the most awaited sporting event in the entire world; living up to its value, the excitement around the games is no less. Unlike in other sporting events such as Indian Premier League or UEFA Euro Cup, Olympic Games involve national pride.

Brands are busy spelling an Olympics charm on consumers all around. The digital space is buzzing with campaigns that are calling all fans from across the globe to share the spirit and participate in various brand programs.

Amul in its latest ad promotes Olympics and its support to the Indian team. The ad brings out the association between the brand and the product beautifully.

Amul has achieved iconic brand status through clever strategy and creative marketing. The Olympics sponsorship is the right vehicle to elevate the brand in the global market.

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Top Ramen has launched a new TVC featuring its brand ambassador Saina Nehwal. The 25-second TVC, conceived by Dentsu Communications, went on air on July 25, 2012. The campaign aims to mark the launch of ‘20 per cent More Masala’ variant of Top Ramen. The TVC also leverages the fact that its brand ambassador Saina Nehwal is participating in the Olympics. In order to go with the theme of the Olympics, and the new variant launch, the approach was simplified in one line “Add more masala to the game.”

It features the partnership of Saina Nehwal and Top Boy, who is Top Ramen’s playful character. The campaign features the game of badminton, and also has a topical flavour, with the Olympics. The spirit of the game and the promise of ‘More Masala, More Mazaa’ has been captured in the new packaging.

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Samsung also started off a ‘Best Wishes’ campaign in the beginning of July, which is running on TV and print. talking about the company’s digital activities, Rahul Sehgal, CMO, Samsung India shared, “We have kicked-off a digital campaign to rally support for the Indian team, wherein people can walk into 500 retail outlets, plug on to a Samsung device, and use a special app called ‘Play Up’ to wish Team India.”

Seagram’s Royal Stag has engagingly and emotively highlighted three stalwarts of the Games – winners of the coveted Olympic Gold medal at the London Olympics 1948 – to pass the beacon of hope to the current set headed to the same shores after 64 years. Leslie Claudius (Olympic gold in 1948, ’52 and ’56), Keshav Dutt (gold in ’48) and Jaswant Singh Rajput (Gold in ’48) feature handing the baton to Bharat Chetri, the goalkeeper captain of the Indian Hockey team to London Olympics 2012 in the ad.

The campaign titled 'Everyone’s Olympic Games' shows people in different parts of the world waiting in anticipation as David Beckham produces one of his trademark curling free kicks, to hit a gong signalling the start of the Games. The films shows that even those who don't have tickets can enjoy the Games through Samsung Galaxy S III’s mobile technology, with features including direct call, S beam, Music Hub, All share play, Indoor Maps and the camera. This TVC went on air in India and 19 other countries on 20 July.

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