Final Spikes Asia juries announced

Spikes Asia has announced the final juries; Craft, Creative Effectiveness, Branded Content & Entertainment and Integrated, who complete a world-class collective of 75 regional industry experts. Jury members will convene in Singapore during the Festival to judge entries into Spikes Asia, the regional creative advertising and communications festival for Asia Pacific, taking place 16-18 September.

Craft Jury:

Eugene Cheong, Chief Creative Officer, Ogilvy & Mather Asia Pacific – Jury President

Ali Shabaz, Chief Creative Officer, Grey Group, SE Asia

Eddie Wong, National Executive Creative Director, Draftfcb, China

Jureeporn Thaidumrang, Founder & Creative Chairwoman, NudeJEH, Thailand

Michael Ritchie, Executive Producer, Revolver Film, Australia

Patrick Tom, Executive Creative Director, TBWA, Vietnam

Subhash Pinnapola, Executive Creative Director, Leo Burnett, Sri Lanka

Creative Effectiveness Jury:

Chris Thomas, Chairman and CEO BBDO Asia, Middle East & Africa, Chairman of Proximity Worldwide, BBDO Proximity, BBDO/Proximity, Global – Jury President

Jamie McKay, Managing Partner, BWM, Australia

Jane Lin-Baden, CRM Practice Leader, Isobar Asia Pacific, China

Jarek Ziebinski, President, Leo Burnett, Asia Pacific

Rob Campbell, Regional Head of Strategy, Wieden+Kennedy, Asia Pacific

Rupen Desai, Regional President, Lowe + Partners, Asia Pacific

Tim Broadbent, Global Effectiveness Director, Ogilvy & Mather, Global

Branded Content & Entertainment Jury:

Michael Hilliard, Executive Producer, Finch, Australia – Jury President

Achilles Li, Executive Creative Director, Wieden+Kennedy Shanghai, China

Ben Heyhoe Flint, Head of Asia Pacific, Fuse, Asia Pacific

Manisha Tripathi, Managing Partner, SMG/Liquid Thread, India

Richard Powell, Business Director & Head of Content, BBH Asia Pacific, Asia Pacific

Steve Back, Chief Creative Officer, Ogilvy & Mather, Singapore

Tony Bradbourne, Co-Founder & Creative Director, Special Group, New Zealand

Yuya Furukawa, Executive Creative Director, Dentsu, Japan

Integrated Jury:

Amir Kassaei, Chief Creative Officer, DDB Worldwide, Global – Jury President

David Guerrero, Chairman & Chief Creative Officer, BBDO Guerrero, the Philippines

Dominic Proctor, President, GroupM Worldwide, Global

Glenn Osaki, President, MSL Group Asia, Asia Pacific

Michael Hilliard, Executive Producer, Finch, Australia

Morihiro Harano, Creative Director, Founder, PARTY, Japan

Tay Guan Hin, Regional Executive Creative Director, JWT, SE Asia

Thierry Halbroth, Executive Creative Director, McCann Worldgroup, China

Tina Manikas, Executive Vice President, Global Retail & Promotions, Draftfcb, Global

Yang Yeo, Chief Creative Officer, JWT, China

About the juries Philip Thomas, Chief Executive Officer of Lions Festivals, comments, "It’s really important to be launching the new Creative Effectiveness and Branded Content & Entertainment categories at Spikes Asia this year and we have got some highly regarded, key experts on these inaugural juries. They join an outstanding line-up of talent and we look forward to seeing which work these four juries decide to honour at this year’s awards."

In addition to these members of the jury, Roy Poh, Executive Creative Director of Beautiful, Singapore, will be joining the Design jury and Karen Flynn, Managing Director of Euro RSCG Siren, Singapore, will join the PR jury due to the high increase of entry numbers in these two categories.

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