India most dynamic among the four BRICs with expected growth of +13.3% in 2015

India advertising revenue increases by INR 48420 Mn to touch INR 416019 Mn in 2014.

Television revenue will grow by +12.1% to reach INR 166485 Mn while Print, though loses market share by a percentage point at 41% will grow by +10.4% to 1703....

As the result of a pitch between the most prestigious international media agencies, Daimler AG with its brands has decided to collaborate with Group M on nine Asian markets.

The aim pursued by bundling the media activities in the region is to further secure and extend the special status of one of the biggest corporate advertise....

Tushar Pal has joined FCB Ulka as Creative Director. Tushar has over 12 years of experience in mainline advertising.

He started his career at Euro RSCG (now Havas), and thereafter has had successful stints at Mudra, Leo Burnett, Rediffusion Y&R and Ogilvy.

Over the years, he has worked on iconic brands like Onida, Godrej, Fut....

The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B and $50.3B by different brand valuation services. That’s a difference of about $20B between the high and low estimates. It gets worse. One firm estimated that GE’s brand value was rising, while the other two calculated a declining brand value.

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Sales in the snacking category have grown more than six-fold from 8,000 crore in 2004 to 47,000 crores in 2013.

India’s tier 1 towns, the rest of urban, and rural areas offer the most potential in terms of growth and opportunity when it comes to snacking.

Products that talk about strong ....

JWT has put together a brilliant campaign for Godrej Masterbrand that takes the brand further in its journey of “Ideas the make life brighter”, a campaign that was launched last year.

The bedrock of the campaign is bringing alive the ‘godrej ka naya idea’ which is a thoughtful innovation keeping the consumer in mind. The campaign....

Himanshu Shekhar to lead

Mindshare, the global media agency network part of GroupM and WPP has appointed Himanshu Shekhar as CEO ASEAN.

Recognizing the increasing need for marketers to tap into the growing consumption potential in the ASEAN region, especially Myanmar and Cambodia, Mindshare has consolidated resourc....

The Midas Awards®  for the World’s Best Financial Advertising℠ has announced the Shortlist for the 2014 competition.

The Midas Grand Jury of 30 international client and agency leaders from financial creative and marketing disciplines, in addition to 10 judges participating in a live session in New York City, evaluated....

Mindshare APAC, the global media agency network part of WPP has appointed Sanchit Sanga to the role of Head of Digital Services for Asia Pacific to be based in Singapore.

Sanchit takes on the role after 2 years as Digital leader for South Asia & South East Asia.

In his new role as Head of Digital APAC, Sanchit will ....

Piyush Pandey headlines list of six Indian creatives selected to juries for D&AD Awards

• 25 juries at 2015 Awards, including new Branded Film Content & Entertainment category

• Piyush Pandey named jury foreman for Press Advertising category

• Deadline for 10% discount on 20 Novembe....

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