Facebook signed its first agency deal in India with WPP’s integrated media and marketing company. This partnership was announced during the recent visit of Sheryl Sandberg, COO, Facebook to India. GroupM has been at the forefront of digital developments in India covering areas like Search & Platforms, Mobile, Content and Measurement.

....

MAGNON\TBWA, one of the leading digital media agencies in the country, today announced its expansion into southern India, with the launch of its Bangalore office.

Adding to the agency’s full-service offices in Delhi and Mumbai, this move will make MAGNON\TBWA one of the very few digital agencies to have a pan-India presen....

Hiring only the best talent to serve creativity in engineering

Focused on specialised technical capabilities and solutions crafted around key technology partnerships that will service global clients

Ambitious plans to disrupt

Ideas and innovation company AKQA has expanded its presence within Asia by opening....

Hero MotoCorp has once again captured the imagination of young women with its latest TV commercial for the all new Pleasure, the 100cc, light and zippy scooter.

The commercial has been conceptualized by FCB Ulka, and it features the new sensation Alia Bhatt.

Hero had led the way a few years back to establish the scoote....

Even in today’s overcrowded markets, launches can be highly successful. For example, a new US food brand was launched into an existing category that was crowded and heavily promoted. Yet within five years, the brand had become almost universally known. How was this possible? Consistent advertising with strong brand cues was used to generate bo....

Havas Media Group India has won the Integrated Digital Duties of Businessworld in a multi-agency pitch.

BWIBusinessworld is India’s largest and most respected business magazine known for its incisive writing and independent opinions. BW has spotted key trends in economy and business for three decades. Such as, rise of the IT secto....

Maxus is the world’s fastest growing media agency network over the last five years, according to media agency evaluators RECMA (July 2014). This follows growth of 13.3% in 2013, with global overall activity rising to over $11 billion.

In its global network:

· Maxus India is the most dominant media agency
· ....

HSBC has awarded its communication mandate to L&K Saatchi & Saatchi for the re-launch of its Premier offering in India.

HSBC Premier is the group's premium financial services product, offering exclusive banking services to High Net Worth Individuals.

The agency will be taking forward the globally integrated campaign for t....

Viber, one of the fastest growing instant messaging app in India (20 million users), is all set to treat its audience to its first ever TV Ad. An app for today's youth, Viber is being used heavily in both the metropolitans as well as the emerging cities. It helps bridge distances and connects you with your frien....

Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has named Starcom MediaVest Group the number one ranked global media network in its 2013 Global Billings Rankings Report for the fourth consecutive year. This report evaluates the overall activity—including buying billings and specialized services—of al....

Display #