Wild Wisdom is a one of its kind wildlife quiz, the biggest in Asia. Wild Wisdom, which started in 2008, is India’s only national wildlife quiz. The objective of the quiz is to raise awareness about flora and fauna in India and inculcate a sense of pride among students about India’s rich natural heritage.

In its 7th edition, the them....

Contract Advertising has been awarded the creative mandate for Kenstar, one of the leading kitchen appliances brand in India. The brand will be handled by the agency’s Delhi office.

Awarding the mandate to contract, Mr. Sunil Tandon, Chief Marketing Officer said, “Since we have very ambitious plans for Kenstar, we wanted to partner w....

MEC India announced the appointment of Premnath Unnikrishnan as South Head – Digital.

Prior to joining MEC, he was with Interactive Avenues, a leading full-service digital marketing company. Based out of Bangalore, Premnath will report to Vishal Chinchankar, Digital Leader - India.

Vishal Chinchankar added, “It is gr....

PolicyBazaar.com, the leading web aggregator for insurance in India, today, announced it has appointed Lowe Lintas as its advertising agency.

Speaking on the development, Mr. Naveen Kukreja, CMO, PolicyBazaar.com said,

BETC-Paris

Launched 20 years ago as an offshoot of Euro RSCG, now Havas, BETC’s work became the stuff of global fascination. In 2009, Evian’s “Roller Babies” became the most downloaded commercial in the world. Last year, “The Bear,” a spot for Canal+, received more awards than any other commercial, while Evian’s ....

Tata Sons Limited, the principal investment holding company of the Tata group, has appointed JWT as the creative agency for its global brand campaign.

The campaign will seek to present three core messaging corridors about the Tata brand – Tata is global, Tata is trustworthy and Tata is a good corporate citizen.

"This is an e....

I know the advertising industry is acutely aware of the need to achieve cut through. We are bombarded with thousands of visual advertising cues every day; Australians see an average of 120 TV ads per day! So it is baffling how few agencies are taking advantage of the opportunity to know - not guess - how their concepts will fare in the real worl....

TBWA\India has bagged the creative duties for Haier India. As the new partner, the media agency of record (AOR) will be responsible for all creative communication in print, outdoor and TV/Radio mediums. TBWA\ takes over the mandate from incumbent agency Percept IBD.

For the last few years, Magnon\TBWA, part of TBWA\Worldwide, has been th....

Photo sharing platforms such as Instagram and Pinterest are increasingly leading the pack in terms of native advertising. A study has shown that the retention rate for visual information can reach 65% in comparison to 10% for text-based information, thus making Instagram and Pinterest the ideal location for native ads. Since its launch in Octobe....

Ministry of Information & Broadcasting issues an Advisory to TV channels to stop broadcast of teleshopping advertisements which ASCI have ruled to be in violation of its Code of Conduct

In a recent development, the Ministry of Information and Broadcasting (MIB) has ordered broadcasters not to air advertisements that hav....

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