Amir Kassaei, Chief Creative Officer, DDB Worldwide will lead the newly defined Integration Jury for LIA in 2013.

Amir is one of the most lauded creatives in the world. He likes to say “Impossible is not a fact. It’s an opinion.” He firmly believes that if one has passion, will and courage, one can change the world for the bet....

When was the last time that you saw Sam Balsara unleashing the creative side of his advertising career? Or teams from agencies like Leo Burnett, JWT, McCann Erickson displaying their creativity without being boxed in by clients? The ongoing ET against Half Knowledge campaign was transformed into an experiential marketing initiative at the ET aga....

After a multi-agency pitch over the last two months, CareerBuilder India, a growing online job portal in India has awarded the Digital AOR to Havas Media. Havas Media has been awarded the duties after competing with all the major online digital agencies that were also keen on getting CareerBuilder India on board.

Premlesh Machama, M....

The Cannes Lions International Festival of Creativity, the largest global awards and celebration of creative advertising and communications, is pleased to announce the members of a  further six juries participating at this year’s annual event: the Branded Content & Entertainment, Cyber, Direct, Mobile, Outdoor and PR Lions juries.

Zee Khana Khazana, India's first 24 hour food channel has been launched with an integrated campaign.

 

Conceptualized by Scarecrow Communications, the campaign idea is based on a simple yet powerful insight of 'Kal khane mein kya banaoon?'. The TV campaign shows a housewife through the day, engaged in various activities, t....

Discovery Channel was awarded a silver at Goafest Creative ABBYs Awards 2013 for the ‘Best Brand Integration into a Feature Film’ in Late Shri Yash Chopra’s last directorial film Jab Tak Hai Jaan.

Discovery Channel was awarded for its distinctive in-film placement initiative, wherein the network was weaved into the film’s script,....

Blue Star is launching a TVC on their new VRF airconditioning system. A leader in corporate and commercial airconditioning since the last 7 decades, the company has been an expert in understanding and fulfilling various cooling needs across the country. This positioning of being the ‘Experts in cooling’ is taken further by the new TVC. Its o....

This year at the Zuri White Sands in Goa, Goafest 2013 saw all the sizzles. The festival theme this time was ‘Just what you unexpected’ and the pre festival days revealed to be nothing distant from the theme itself. With controversies brewing all over, so much written and said about the process, the signific....

It’s that time of the year when everyone from the world of Advertising and Marketingis headed towards Goa to attend the biggest conglomeration of Indian creative minds, Goafest 2013.

This year SAB TV, India’s leading family comedy entertainment channel has reasons to celebrate. The Channel has....

Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager

 

Bates CHI & Partners today announced that it has further strengthened its account planning team in India. The agency has brought on board Anindya Ghosh as senior planning director and Sohini Das as group planning manager.

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