Contract advertising has recently launched a 360 degree brand campaign for JK Tyre that aims to clearly position the brand as a premium superior quality offering.

The core of the campaign is rediscovering and reconnecting relationships with family and friends, that is otherwise missed out in the hustle-bustle of modern day living. The th....

In its latest study of global media owner advertising revenues, covering 72 individual countries, MAGNA GLOBAL estimates that revenues grew by +3.2% in 2013 to $489.6 billion. This is in line with our previous forecast (+3.0% published in June 2013). As the world economy gradually accelerates in 2014, so will ad....

US total media ad spending will reach $171.33 billion in 2013, up 3.8%, or more than $6 billion, from 2012. eMarketer expects a slight uptick in spending in 2014 as well, as marketers allocate more dollars toward the FIFA World Cup soccer tournament, the Winter Olympics and the US midterm elections. Mobile ad in....

Contract advertising has brought on board one of India’s most celebrated and awarded creative professionals, Vineet Mahajan, as it’s Head of Art – India

“Contract prides itself in offering the best talent available in the country to its clients. Vineet’s coming on board is yet another st....

Dentsu Utama, an integrated solutions agency in Malaysia that is guided by the mantra “Creativity or Nothing”, successfully launched the newest camera in Panasonic’s Lumix G series – the Panasonic Lumix GM1, with a media event at the Art Science Museum at Singapore’s iconic Marina Bay Sands.

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Bags all five awards for India

Aditya Birla Financial Services Group (ABFSG) has earned the honour of being the only financial services player from India to attain recognition at The Midas Awards 2013 across three of its businesses – Birla Sun Life Insurance, Birla Sun Life Mutual Fund and Aditya Birla Money.

The ....

JWT India won the coveted Grand Midas award for its work, ‘Death Track’ for Aditya Birla Insurance at the Midas awards.  JWT also picked up the Gold Midas for its campaign, ‘Even Gods Can Feel Insecure’ with Yuvraj Singh for Birla Sun Life Wealth With Protection Solutions.

Midas Awards is the on....

It is always disheartening when you don’t get expected returns from your expensive ad campaign. There are so many ads that are aired every minute.

A successful ad is a good mix of persuasion and impact. The characteristics that drive the most impactful ads and those that drive the most persuasiv....

Aegis Media India will be launching Carat Fresh Rural on December 17th. This will be India’s first professionally run, international Rural Communications Agency. Carat Fresh Rural, the rural division of Carat Fresh Integrated, will provide comprehensive rural marketing and communication solutions to clients, which include rural planning, imple....

Reckitt Benckiser has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners.  This new roster follows a global media review by RB to ensure the company benefits from best in class strategic media planning and buying across the near 60 markets in which it advertises. RB has existing global partnerships with ....

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