Havas Media Group India has won the Integrated Digital Duties of Businessworld in a multi-agency pitch.

BWIBusinessworld is India’s largest and most respected business magazine known for its incisive writing and independent opinions. BW has spotted key trends in economy and business for three decades. Such as, rise of the IT secto....

Maxus is the world’s fastest growing media agency network over the last five years, according to media agency evaluators RECMA (July 2014). This follows growth of 13.3% in 2013, with global overall activity rising to over $11 billion.

In its global network:

· Maxus India is the most dominant media agency
· ....

HSBC has awarded its communication mandate to L&K Saatchi & Saatchi for the re-launch of its Premier offering in India.

HSBC Premier is the group's premium financial services product, offering exclusive banking services to High Net Worth Individuals.

The agency will be taking forward the globally integrated campaign for t....

Viber, one of the fastest growing instant messaging app in India (20 million users), is all set to treat its audience to its first ever TV Ad. An app for today's youth, Viber is being used heavily in both the metropolitans as well as the emerging cities. It helps bridge distances and connects you with your frien....

Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has named Starcom MediaVest Group the number one ranked global media network in its 2013 Global Billings Rankings Report for the fourth consecutive year. This report evaluates the overall activity—including buying billings and specialized services—of al....

Havas Media India has appointed Hans Mathews as Executive Director of its West India operations. He will be based out of Havas Media's Mumbai office.

While Hans will manage the agency’s Mumbai office, his key mandate will be to drive growth for the group in the Western region.

Hans joins with seventeen years of experience in th....

Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street—and even on models walking the runway. Already, about one in six consumers who have heard about wearables are using them, and among them, 61 percent are wearing fitness bands. But the appeal of wearables goes beyond fashion accessories, particula....

The latest film created by FCB Ulka for Santoor, the flagship brand of Wipro Enterprises Ltd., showcases a different facet of the Santoor woman’s personality.

The spotlight is on her desire to be more than just a beautiful face and make a real difference to her world. She is seen encouraging kids to stop playing video games and play re....

Omnicom Group president and chief executive John Wren has announced the appointment of Troy Ruhanen as president and chief executive of TBWA Worldwide.

Ruhanen succeeds Tom Carroll who will continue as chairman of TBWA Group.

Jean-Marie Dru will continue to serve as chairman, TBWA Agency Network.

“Under th....

Contrary to what has been published by some section of Media, Goafest in 2014 saw more agencies participating at an aggregate level.

Some creative agencies staying away has neither dampened the spirit of Goafest nor the enthusiasm of the industry in taking part in good measure! Goafest 2014 saw 11% more agencies entering t....

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