Newcomer Geometry Global named Specialist Network of the Year

Ogilvy & Mather Asia Pacific (Ogilvy) took Campaign Asia’s 2014 Agency Network of the Year Awards by storm last night at The Ritz-Carlton, Millenia Singapore, with a series of big and important wins. Ogilvy was crowned Creative Network of the Year, while ne....

There’s nothing better than a warm hug in winter and it is this very thought around which JWT Mumbai has created a heart-warming film for the 'Godrej Ezee Raahat: Ek Abhiyaan' campaign.

Through the ‘Raahat’ campaign, the liquid detergent brand urges Indians in the North of India to donate their spare woolens to the 20 million under....

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5%-6% a year over the next three years.

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion in ....

Ads created around this year’s World Cup dominate a list of the top 20 most shared online ads of the year, According to the marketing technology company Unruly. Activia, Nike, John Lewis and Budweiser commercials all feature on list of most successful online video campaigns; ads created for World Cup dominate ....

US, China and Russia Slow Down but Europe Recovers

Digital Media will Reach 30% Market Share

Top Stories

1. Globally, media owner advertising revenues are forecast to grow by +4.8% in 2015 to $536 billion. The new growth

forecast is in line with our previous forecast (+4.9% in June 2014) and rep....

Sen brings over 20 years of brand management and advertising expertise

Havas Worldwide, one of the largest integrated marketing communications agencies in the world, today announced it has named Nirmalya Sen as CEO of Havas Worldwide India. Sen is a key appointment within the APAC region and will report to Juan Rocamora, Ch....

India most dynamic among the four BRICs with expected growth of +13.3% in 2015

India advertising revenue increases by INR 48420 Mn to touch INR 416019 Mn in 2014.

Television revenue will grow by +12.1% to reach INR 166485 Mn while Print, though loses market share by a percentage point at 41% will grow by +10.4% to 1703....

As the result of a pitch between the most prestigious international media agencies, Daimler AG with its brands has decided to collaborate with Group M on nine Asian markets.

The aim pursued by bundling the media activities in the region is to further secure and extend the special status of one of the biggest corporate advertise....

Tushar Pal has joined FCB Ulka as Creative Director. Tushar has over 12 years of experience in mainline advertising.

He started his career at Euro RSCG (now Havas), and thereafter has had successful stints at Mudra, Leo Burnett, Rediffusion Y&R and Ogilvy.

Over the years, he has worked on iconic brands like Onida, Godrej, Fut....

The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B and $50.3B by different brand valuation services. That’s a difference of about $20B between the high and low estimates. It gets worse. One firm estimated that GE’s brand value was rising, while the other two calculated a declining brand value.

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