To launch marketing services for Emerging Markets

Mindshare further consolidates its leadership position in providing new-age solutions tailored to Emerging Market Consumers by partnering with Next Billion.

After the launch of the GEMS (Growth and Emerging Market Solutions) hub out of Singapore, Mindshare has now an....

By Toby Chishick

 

Since Facebook started allowing advertising on its site, marketers and brands have rushed to get on the platform to get their messages in front of its large and global audience (1B+ active users) and many were excited about the ability to do so at little or no ....

Creative License LLC, a New York-based agency specializing in celebrity talent procurement and music licensing for major brand marketers, announces the opening of an office in Mumbai – their first in the Asian market – as they increase their service offering to regional clients.

“We are very excited to finally open our doors in Mum....

Bates CHI&Partners today announced that Asheesh Malhotra has been appointed, President and Head of Mumbai.

Asheesh will report to CEO Srikanth VS. He will work closely with Chief Strategy Officer Sourabh Mishra and Chief Creative Officer Manmohan Anchan (Maac), NCD Sagar Mahabaleshwarkar and ....

Times Internet (TIL), a premiere digital product company and the digital arm of India’s largest media conglomerate, The Times of India Group has inked a partnership with Advertising Age to launch Advertising Age (Ad Age) India.

Ad Age is the leading source of news, intelligence and conversation for the global marketing an....

Google launched Product Listing Ads (PLAs) as a paid advertising format in October 2012. PLAs differ from traditional text ads in that they contain a picture of a product along with some basics about it, such as price and rating. A PLA links directly to a product page on an ecommerce site and appears in response to transactional queries. Text ad....

Dentsu Aegis Network today announced the appointment of Harsha Joshi as Executive Vice President - Group Trading.

Harsha will report to Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network.

Harsha is an industry veteran who brings with her over 23 years of experience in Media Buying & Planning, Bra....

New Categories Launched for 2015: Augmented Reality, Technology,Social TV, Website, and Luxury Items.

The AME Awards® competition is now accepting entries. Since 1994, the AME Awards has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems.

This year ....

JWT South Asia CEO, Colvyn Harris announced leadership changes across JWT’s key offices in Mumbai, Bengaluru and Sri Lanka.

Rajesh Gangwani, head of JWT South, is being appointed as Senior Vice President and Managing Partner, JWT Mumbai effective immediately.

Himanshu Saxena, currently President, JWT group companies, Colombo wi....

Facebook signed its first agency deal in India with WPP’s integrated media and marketing company. This partnership was announced during the recent visit of Sheryl Sandberg, COO, Facebook to India. GroupM has been at the forefront of digital developments in India covering areas like Search & Platforms, Mobile, Content and Measurement.

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