Greysell Marketing Promotions completed 15 years of its operations earlier this month. This Mumbai based agency specializes in advertising and marketing communications. It caters to the entire breadth of communication in marketing. Greysell uses the proverbial double-edged sword of....

O&M Advertising Gurgaon launches new campaign for Center Fresh Endless

The new Center Fresh Endless is really long lasting… really really long lasting…really really really long lasting…really really…

Center Fresh, one of the flagship brands of Perfetti Van Melle India, was launched in 1994. It was the first l....

Vizeum India, the media communication specialist from the Dentsu Aegis Network, today announced their appointment as the media AoR for Saint-Gobain.

Saint-Gobain entered India in 1996 and has achieved strong and profitable growth since then. Today, it is a leader in all its major businesses with 20 manufacturing sites and a....

WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has declared Lowe Lintas India as the No. 1 Creative Agency in the World.

The study focuses on marketing that makes a difference, driving business performance or changin....

MEC India, a leading media agency, announced the appointment of Mukti Kumaran as West Head.

Prior to joining MEC, she was heading the Mumbai branch at IPG Media Brands-BPN. Based out of Mumbai, Mukti will report to T Gangadhar, Managing Director, MEC India.

Speaking about the appointment, T  Gangadhar, said

OMD Agency Network of the Year | Coca-Cola Advertiser of the Year | USA Most Awarded Country

The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2014 Media Report, summarising the overall media performance in the year January to December 2014 based on the res....

Aditya Kilpady joins Contract advertising as Senior Vice President, Strategic Planning.

He will head strategic planning for the agency’s Delhi office and will report to Shivaji Dasgupta, Delhi Branch Head.

Aditya’s mandate will be to lead integrated communication solutions across the portfolio and be a strategic bu....

When tailoring their messaging to appeal to different global markets, marketers would be best served to use emotional messaging in affluent countries, while functional appeals work better in less affluent countries, according to a study published in the Journal of Advertising Research in December.

The study, “How To Adver....

The Advertising Club Cochin & Pepper Creative Awards Trust jointly announces the 9th edition of Pepper Creative Awards, the largest creative awards in South India and the second largest in India.

Call for entries have been sent to all ad agencies in South India. A panel of eminent personalities from India’s creative world will....

Sonia Khurana has moved to Mumbai as Sr. Vice President and National Head of Customer Engagement for OgilvyOne. Prior to this, she was heading OgilvyOne’s Bangalore office.

While in Bangalore, Sonia was instrumental in growing the OgilvyOne business and building a super-charged team. Under her leadership, OgilvyOne acquired many new cl....

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