Cadbury India, part of Mondelez International, has unveiled a new TVC to announce the launch of Cadbury 5Star Chomp. A new entrant under the Cadbury 5Star umbrella, Ca....

Havas Media Group India has won the Integrated Digital Duties of XOLO, part of Lava International, in a multi-agency pitch.

With a stronghold in the mid to high-end smartphone segment, XOLO's premium smartphones and tablets with fresh design, new platforms and technologies focus on performance and customer experience.

Anita Nayya....

Close on the heels on winning the creative mandate for Tata Docomo and Paytm, Contract will now handle the creative responsibilities for Amira Pure Foods Private Limited.

Confirming the appointment of Contract as their new agency, Karan A. Chanana, Amira Group’s Chairman and Chief Executive Officer said, “We ar....

Nirvana Films bags Production House of the Year.

Stark Communications was chosen as the Agency of the Year and Nirvana Films, Production House of the Year at the 8th Edition of Pepper Creative Awards 2014 the annual creative competition jointly held by The Advertising Club Cochin & Pepper Creative Awards Trust. Agency o....

Most of us are familiar with the more assertive, masculine imagery of energy drinks. And, thanks to broad sampling at extreme sporting events, bars and restaurants, many of us also think of 20-year-old males as the audience who consumes these types of beverages—whether it be to stay up late studying, gain an e....

Tata Docomo, the unified telecom brand of Tata Teleservices Limited  today announced that it was awarding creative responsibility of Tata Docomo and Tata Photon brands to Contract advertising while Media responsibilities for the brand will now be handled by Mediacom.

The new partnerships come into effect starting 1st May 2....

MediaCom has won 8 trophies at the 2014 Global Festival of Media Awards, including three gold, two silver and three bronze awards.

The Global Festival of Media Awards recognise excellence in media thinking around the world and celebrate the most innovative and effective work.

At the ceremony in Rome, Italy, MediaCom won gold in t....

Having won the creative mandate for the prestigious Tata Docomo and Tata Photon, Contract Advertising has now won the creative duties for Paytm that offers the best Online Mobile & DTH Recharge experience to consumers, over a strongly contested multi agency pitch.

Confirming the development, Vijay Shekhar Sharma, Founder of Paytm, sa....

TBWA\India has announced the appointment of Louella Rebello as Executive Creative Director, based in Mumbai. Rebello will be responsible for the agency’s creative output.

Commenting on the appointment, Parixit Bhattacharya, Chief Creative Officer of TBWA\India Group said, “Credited with some of the finest auto ....

Adspend boosted by stronger economy, programmatic buying and mobile

Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improv....

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