Publicis Groupe has acquired Expicient Inc. (Expicient), a leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS), a capability that clients increasingly need to manage inventory, pricing and offers across channels for today’s connected consumer who moves fluidly across digital and ....

In line with its commitment to the cause of self-regulation in advertising on different platforms, The Advertising Standard Council of India (ASCI), a self-regulatory voluntary organization is presenting a distinctive platform for industry stalwarts and key stakeholders to deliberate, discuss and challenge the fraternity on the importance and th....

Several studies over the past couple of years have noted the importance of mixing television buys with digital video buys, and it seems many are taking that advice to heart. According to one new report more than half of CMOs are supplementing TV ad buys with digital video buys.

Simulmedia and The CMO Club have released a new study, showi....

Predicts ‘High Growth’ Outlook in PR for 2015

The New Year ushered in a slate of new accounts for Blue Lotus Communications adding six new accounts in quick succession. The new retainer accounts added are Association of Hospitals, CR Bard India, Srinivas Fine Arts, Fire and Security Association of India, Fat Cat Gaming ....

Media monitoring is the process of reading, watching or listening to the editorial content of media sources on a continuing basis, and then, identifying, saving and analyzing content that contains specific keywords or topics. A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients wi....

Greysell Marketing Promotions completed 15 years of its operations earlier this month. This Mumbai based agency specializes in advertising and marketing communications. It caters to the entire breadth of communication in marketing. Greysell uses the proverbial double-edged sword of....

O&M Advertising Gurgaon launches new campaign for Center Fresh Endless

The new Center Fresh Endless is really long lasting… really really long lasting…really really really long lasting…really really…

Center Fresh, one of the flagship brands of Perfetti Van Melle India, was launched in 1994. It was the first l....

Vizeum India, the media communication specialist from the Dentsu Aegis Network, today announced their appointment as the media AoR for Saint-Gobain.

Saint-Gobain entered India in 1996 and has achieved strong and profitable growth since then. Today, it is a leader in all its major businesses with 20 manufacturing sites and a....

WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has declared Lowe Lintas India as the No. 1 Creative Agency in the World.

The study focuses on marketing that makes a difference, driving business performance or changin....

MEC India, a leading media agency, announced the appointment of Mukti Kumaran as West Head.

Prior to joining MEC, she was heading the Mumbai branch at IPG Media Brands-BPN. Based out of Mumbai, Mukti will report to T Gangadhar, Managing Director, MEC India.

Speaking about the appointment, T  Gangadhar, said

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