CINEMA

INOX Leisure Ltd enters into strategic partnership with Harkness Screens

INOX Leisure & Harkness Screens partner to provide enhanced movie watching experience

India’s favorite multiplex, INOX Leisure Ltd announced a strategic partnership with Harkness Screens, the world’s leading screen technology company to install Clarus XC 270 3D screen technology in over 100 screens. The deployment of the Clarus XC 270 3D screens will enable guests to experience 4th generation screens which will provide wide viewing angle, greater uniformity, improved color and contrast during both 2D and 3D screenings.

Designed to work with all passive 3D systems and approved by 3D manufacturers Clarus XC screens create visibly deeper 3D content which is designed to draw in the audience creating a more captivating viewing experience. Clarus XC 270 3D screens feature d-smooth technology and are designed for use in all cinema auditoriums where 3D systems using polarized light are deployed. Whilst designed for 3D, the surface type also supports conventional 2D pictures giving a viewing experience similar to that of a conventional white screen.

Commenting on this partnership, Jitender Verma, Chief Technology Officer, INOX Leisure Ltd. said, “INOX Leisure has always been at the forefront of technological innovations. This strategic association with Harkness Screens will set a benchmark in the way patrons experience cinema and we believe going forward it has the potential to be an important differentiator for INOX.”

Commenting on this partnership, Richard Mitchell, VP Global Marketing and Commercial Development, Harkness Screens said, “We’re delighted to be supporting INOX Leisure as they embark on this significant upgrade to their screen estate. This roll-out showcases INOX’s continued commitment to improving the cinematic experience. Through the deployment of Clarus XC technology, audiences across India will receive a truly immersive viewing experience from both 2D and 3D performances.”

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