CINEMA

BookMyShow reveals how India saw movies in 2016

BookMyShow, India’s largest online entertainment ticketing brand, today made some interesting revelations with regards to the movie going habits of viewers in India. The Indian film industry entertained millions of movie goers in 2016. This year, not only did Bollywood films do well at the box office, but even Hollywood and regional content managed to strongly capture the attention of viewers. This was also directly mirrored through millions of ratings and reviews that BookMyShow received on its platform this year, making it among the most transparent reflections of viewer sentiments towards movies being watched in India.

Here are some exciting facts:

- Sunday won hands down to be the best day of the week to watch a movie

- Viewers generally preferred a 7:00 pm show on any given day of the week

- The most perfect day and time combination for movie watching was Saturday at 10:00 pm

- While Friday-Sunday remain the preferred movie going days, Thursday followed in terms of preference until last year. However, in 2016, Monday became the fourth most preferred day to go for a film

- Regional content did exceptionally well. Online movie ticketing for Malayalam cinema showed over 80% growth viz-a-viz in 2015

- Rajnikanth starrer Tamil film Kabali was the only regional film that made it to BookMyShow’s Top 10 (as per BookMyShow collections). Shahrukh Khan starrer Fan was ranked no. 14th

- While Kabali (Telugu) was the most sold regional film (on BookMyShow), Natsamrat (Marathi) was the top rated

- Regional film ratings were way higher; only 4 Hindi and English films rated in the top 10, rest all spots were grabbed by regional films

- The trailer of Sultan was most rated on BookMyShow, followed by M.S. Dhoni- The Untold Story

This year, BookMyShow also compiled a list of its favourites in four categories:
- Cult- Among others, a movie that left a long lasting impression on BookMyShow Editors was Miss Peregrines's Home for Peculiar Children

- Debutants- 2016 saw some noteworthy performances by new talent such as Waluscha De Sousa in Fan opposite Shahrukh Khan and Harshvardhan Kapoor in Mirzya

- Dialogue- Movie buffs came across quite a few memorable dialogues this year. One of them definitely was Aishwarya Rai’s “Main kisi ki zaroorat nahi, khwaish banna chahti hoon” from Ae Dil Hai Mushkil

- Movers and Shakers- Among the ones who definitely made a huge impact to the films was definitely Dwayne Johnson who made the headlines all year long in 2016 for his act in Moana

Parikshit Dar, Co-founder & Director, BookMyShow said, “As we near the end of 2016, we would like to thank millions of users for choosing BookMyShow. We decided to revisit their truly incredible 2016 journey with us and summarize their year at the movies. Our objective has always been to enrich the user experience by smartly using technology, while enhancing content discovery on BookMyShow. In this regard, our comprehensive reviews and ratings platform, which has also established itself as an industry yardstick to evaluate a film's popularity, has played an instrumental role in further assisting viewers in making informed decisions while transacting on BookMyShow. The year 2017 already looks promising with some great line content already lined up and we are excited to embark upon the New Year with our users.”

Read 467 times Last modified on Friday, 30 December 2016 05:53
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