82 multiplexes, 1 blockbuster, 1 super hit activation and an agency with 5 decades of expertise –Orienta Cine Advertising
Orienta Cine Advertising executed a larger than life activation campaign for the Ready to Race –Bajaj -KTM bikes across 82 multiplexes like PVR, INOX, Cinepolis across India
With the aim to display brand’s direct experience and lead generation, KTM multiplex activation campaign was a huge success.
Having more than 5 decades of experience in cine advertising, Orienta cine advertising, strategically linked the KTM big size multiplex activations with the year’s most awaited film–‘Bharat’, by installing set-ups in 82 multiplexes all-across India during the movie release.
What better way to capture the attention at one place than through a Salman Khan’s blockbuster. Thousands of cinema-goers and bike buffs got to experience the look and feel of the bikes first hand, making the event a huge success
This smart move resulted into great audience traction for the brand across India.
With the super smooth, flawless execution of this huge campaign, lakhs of people got to have a direct experience of the brand, which in turn resulted in to great numbers in terms of lead generations and enquires for the brand.
“Now is the perfect time to opt for multiplex branding and activation as the cinema audiences are young, educated and more evolved. With our expertise, you can create a strong impression on the audience” –Vikram Lakhani, Director, Orienta Cine Advertising