29 February 2020 02:41

CINEMA

How Indians entertained themselves in the year gone by

As we brace ourselves to bid adieu to 2019, BookMyShow, India’s leading entertainment destination takes entertainment enthusiasts on a throwback ride.

2019 saw Indians satiate their out-of-home entertainment appetite with options ranging from movies to theatricals and live events including sports, comedy, music concerts and more. 2019 witnessed an evolution in entertainment choices with BookMyShow introducing millions of its users to newer out-of-home experiences.

Presenting to you, #ShowOffTheYear

*Date range: December 1, 2018 – November 30, 2019

Movies

In 2019, BookMyShow hosted over 1880 films across languages on its platform. The Marvel craze took over India as Avengers: Endgame broke all records to sell over 8.6 million tickets to become the highest-selling Hollywood movie on our platform. This was followed by URI - The Surgical Strike, with over 5.7 million tickets to the film sold on BookMyShow alone.

Movie trends released in 2019

Demand for Hindi movies grew 12% from last year

Movie buffs booked an average of 2.6 tickets per transaction

Films in Telugu, Tamil, Malayalam, Kannada and Marathi were amongst the top rated regional language films

Demand for Malayalam movies rose 108% followed by English at 45% and Hindi at 25%

2019 saw an 89% jump in the number of screens occupied by the widest circulated movies as compared to 2018

Advance ticket sales grew by 11% on BookMyShow in 2019, just shy of 20 million tickets with 11% of the movie tickets being booked before release

Over 45 films crossed the 1 million ticket sales mark on BookMyShow

30% of the top 10 movies (number of tickets sold on BookMyShow) were all based on real-life stories and incidents

Interest in Assamese films grew 5x to match the increase in the number of users who chose BookMyShow to watch these films and rated these films on the platform

At 97.6, Korean film ‘BTS World Tour Love Yourself In Seoul’ was the film with the highest user rating for a movie on BookMyShow, while URI – The Surgical Strike got the most number of users at over 5.6 lakh to rate the film. URI – The Surgical Strike sold over 5.7 million tickets on BookMyShow

Hrithik Roshan and Ranveer Singh ruled the top 10 Hindi film bucket with 2 films each to their credit

Akshay Kumar with 9.2 million tickets and Ayushmann Khurrana with 6.3 million tickets overall, have had a great year with 3 films each

Hindi versions of regional films like Saaho, Syeraa Narasimha Reddy and KGF have matched up to the primary language’s success at the box office

Sunday evening was the most preferred show time for movie-goers

3% of the total tickets are booked in the last 30 minutes before a movie’s the show time

Hyderabad was home to maximum number of movie lovers, followed by Mumbai and Bengaluru. Hyderabad moved from fourth position in 2018 to outnumber its peers and lead the charts in 2019

Kochi witnessed a 56% increase in the number of people using BookMyShow to watch films as compared to 2018

Actions films witnessed a growth of 45%, becoming the most preferred genre followed by drama and comedy

The uptake for English language films increased significantly by 56% vis-à-vis last year

The Avengers series retained the top spot amongst English language films. While Avengers: Infinity War led the race in 2018, Avengers: Endgame shattered all ceilings in 2019

Difference between the tickets sold for the top 2 English films was 4x

Live Entertainment (music concerts, live performances, theatricals, sports and more)

In 2019, India welcomed live entertainment experiences with open arms. Be it international artists like legendary Irish music band U2, global comedy sensation Aziz Ansari and Michael Firestone at ‘I Am King: The Michael Jackson Experience’ or global formats like Marvel Avengers S.T.A.T.I.O.N., the NBA India Games, elrow – the world’s craziest party and Peppa Pig musical, audiences lapped up these out-of-home experiences like never before.

Over 17,500 events were listed on BookMyShow, a 23% growth as compared to 2018. This year, the country witnessed two of the biggest international events for the first time ever - NBA India Games 2019 and U2: The Joshua Tree Tour 2019. The tremendous audience response to these marquee events reflected a visible demand for premium international experiences in the country.

Home-grown events like The Grub Fest and theatrical performances such as Amol Palekar’s Kusur (The Mistake), Raunaq & Jassi, Mahabharat - The Epic Tale and Maharathi ran to packed houses and were completely sold out.

Live Entertainment Trends in 2019

Number of international live events listed on BookMyShow grew 62% in 2019

The appetite for international live events grew significantly at 119%

Number of live events wholly executed by BookMyShow grew 156% since last year

Mumbaikars held pole position when it came to live entertainment experiences followed by NCR and Chennai

Jaipur dethroned Kochi as the city with most number of customers buying tickets for live entertainment offerings. Jaipur was followed by Kochi and Guwahati

India’s fascination for cricket continued as the live entertainment genre which saw most ticket sales, followed closely by music concerts and theatricals

Home-grown music festival Sunburn grew significantly this year with over 3,00,000 fans attending the festival across shows

Marquee international events of 2019

U2: The Joshua Tree Tour 2019

NBA India Games 2019

Aziz Ansari - Road to Nowhere

Marvel Avengers S.T.A.T.I.O.N.

The Grub Fest

U2 : The Joshua Tree Tour 2019

26% of attendees travelled from NCR, Bengaluru, Pune, Hyderabad, Kolkata, Chennai and Ahmedabad for the Mumbai concert

24% of the customers who bought tickets to the concert were first time transactors for a live event in Mumbai

NBA India Games 2019

Top three categories of premium tickets were sold out within 7 days of tickets going live

The games saw 100% occupancy with the average ticket price for the event at Rs 12,000/-

Aziz Ansari – Road To Nowhere

A sold-out show followed by soaring audience demand led to a new show addition for Aziz Ansari’s debut India performance

The curtains may have closed on an entertainingly memorable 2019, but hold on to your horses as we enter 2020

Read 710 times Last modified on Sunday, 29 December 2019 04:36
Share this article

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Powered By MAXIMESS

We use cookies to improve our website. By continuing to use this website, you are giving consent to cookies being used. More details…