MediAvataar's News Desk

MediAvataar's News Desk

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New York Festivals® Advertising Awards announced the 2019 NYF Film Craft Executive Jury.

New York Festivals will bring together some of the most technically advanced filmmakers from the industry’s most respected production companies to judge this year’s Film Craft submissions in New York City on April 30th and May 1st.

These esteemed industry professionals dedicated to creativity and the aesthetics of filmmaking will collectively and passionately review the innovative Film Craft Finalists selected by New York Festivals online Grand Jury.

“We’re thrilled to have this highly regarded award-winning collective of production experts to curate the 2019 New York Festivals Film Craft winners,” said Susan Glass Ruse, Executive Director of New York Festivals Advertising Awards. “Their ability to recognize impeccably creative and flawlessly executed work will result in artistically captivating films being honored.”

“Effective advertising finds the perfect balance between art and commerce. And, as an industry of creative problem solvers, it's our duty to our clients and ourselves, that we honor the public with integrity driven, purposeful content. I'm honored to be a part of the New York Festivals International Advertising Awards and look forward to recognizing this year's incredible collection of filmmakers.” - Jesse Brihn, Director of Production, Droga5”

The 2019 Film Craft Executive Jury:

Jesse Brihn, Director of Production, Droga5

Anna de Castro, Executive Producer, Google Creative Lab, NY

Jordana Freydberg, Executive Producer, London Alley

Sara Greco, Executive Producer, Serial Pictures

Charles Howell, Managing Director, Framestore, New York

Megan Kelly, Founder/Managing Partner/EP, Honor Society

Zack Kortright, EP/Head of Business Development, Hornet

Michael Kuhn, Founding Partner/Director, Greenpoint Pictures

Adam Perloff, Executive Producer, BBH New York

Sune Sorensen, Director, Cadence Films

Entries into the 2019 NYF Advertising Awards competition will be judged by 400+ members of NYF’s Executive Juries and Grand Jury, a combined brain trust of global creative minds, who collectively cast over 400,000 votes to select the World’s Best Advertising®.

The Final deadline to enter the 2019 New York Festivals Advertising Awards is March 1, 2019.

Poised to deliver app marketing optimization to agencies and developers worldwide

FreakOut, the global marketing technology company, part of FreakOut Holdings [TSE:6094], has announced a strategic alliance with Mobile Action, a San Francisco-based App Store Optimization [ASO] and Mobile App Intelligence platform, that specializes in app marketing for brand marketers.

Through this tactical partnership, FreakOut is set to deliver an advanced search optimization solution powered by “”, an Apple Search Ads dashboard, as well as comprehensive market intelligence to app marketers, developers and agencies around the globe. To underpin its ASO capability, Mobile Action possesses application market data of 65 countries worldwide, and is used in more than 160,000 applications including world-leading enterprises such as adidas, eBay, Groupon, Hilton, Macy's, Playtika, Reuters, Yahoo!, Zynga, etc.

According to Apple, 70% of app discovery comes from searches and therefore premium positioning in search results can greatly improve an app’s “discoverability” which is the #1 download generating factor. ASO helps to bring in organic traffic of users who display a higher retention rate. ASO also provides the most long lasting and steady growth trajectory for an app’s business by increasing rankings gradually.

As a result of this alliance, FreakOut makes its foray into the field of app search advertising and gets exclusive rights to deliver "" to its clients. Both companies have a shared vision to empower app marketers and agencies with optimal ways to improve their ASO strategies, by offering AI-based real-time bid optimization technology and mobile app analytics intelligence which allows clients to quickly analyze their competitor’s paid ad campaigns on different ad networks.

Yuzuru Honda, Founder & Global CEO – FreakOut Holdings, Inc., commented:

"We are excited to be partnering with Mobile Action to make their platform available to our clients in Asia. With the full resources of both FreakOut and Mobile Action, we enhance each other's business and continue adding value to our clients."

Both players have strengthened their respective platforms by aligning complementary technology and are now able to provide comprehensive support to application companies targeting global expansion. As a result of this partnership, FreakOut gains access to UK, US and Canada markets, while Mobile Action can leverage FreakOut’s APAC network. Furthermore, FreakOut’s established inbound and outbound cross border business that are specifically focused on app and gaming markets like Japan, South Korea, Russia and China will be further strengthened by the capabilities that brings onboard.

Narayan Murthy Ivaturi, Chief Operating Officer – FreakOut Adtech Business, said:

“There are a suite of strengths including people, products, capabilities, etc. that both Mobile Action and FreakOut bring to the table in this mutually beneficial alliance. There are also a host of business areas where we can tactically synergize. This is a very exciting time for both our companies. Together we aim to take things to the next level in this fast moving digital advertising industry, and support the rapid globalization of application companies.”

Aykut Karaalioglu, Founder and CEO – Mobile Action, added:

“ APAC region is of a great importance to us. We have been analyzing what’s the best strategy to execute and during that time we came across FreakOut. That’s the best company in the region to partner with. We are already helping SMB to Enterprise all over North America and Europe. Now, with new offering such as |Apple Search Ads automation and management platform, it will be key solution for acquiring new users. My team and I are super excited to work with FreakOut’s talented team members.”

A higher number of men stated this and 30% of them are already using Tinder to meet people

In this age of Internet, with everything available at the click of a button, even the idea of love and dating has gone digital. In a recent survey by YouGov India, Tinder emerged as the most popular dating app (17%) used by people, followed by Happn (8%), Truly Madly (7%) and Woo (7%).

The popularity of Tinder is notable amongst men and younger people under 30, with 22% of them saying they currently use or have used this app to meet people. The app also emerges much stronger in North and West India (21%) as compared to South India (11%).

When looking specifically at people who are going to celebrate Valentine’s Day, the numbers are slightly different. A higher proportion of men with this intent are extremely comfortable with finding love around V’Day through dating apps and 1 out 3 are using or have used Tinder in order to connect with people. It is also interesting to look at the changing preferences of people with different regions.

Amongst those geared up for V’Day celebrations, while Tinder is the go to app in North India (31%), a higher number of people are using or have used OkCupid (16%) to find love in South India

Generally speaking, around 43% of all respondents intend to celebrate Valentine’s Day this year, with over 50% of the married folk saying so. On the other hand, an overwhelming 65% singles do not intend to join the celebration and 30% agree with the statement that it's an 'extremely unimportant day’.

A day of love is incomplete without some show of love in the form of gifts. Around 3 in 5 respondents plan to buy a gift for their partner while a 20% intend to do so for their parent or family member. Of those who are celebrating the day, chocolate/cakes, flowers, a kiss and an I Love You are the top gifts that people want to gift as well as receive from their partners on Valentine’s Day.

Although most respondents prefer lower ticket items like chocolates and flowers, our data highlights there could be some interesting opportunities for jewellery and travel brands as well.

1 in 3 women expect to receive jewellery and interestingly a sizeable number of men (18%) are planning to gift jewellery to their partners on Valentine’s Day. 25% of the women are also looking forward to a great holiday and 12% expect some sexy lingerie.

General e-commerce platforms (such as Amazon and Flipkart, etc.) emerged as the go to places to buy gifts for a quarter of people, followed by local gift shops (15%) and gifting stores like Archies (13%). 16% would like to create something themselves rather than buying from shops, with 1 in 5 women and 23% people under 30 saying so.

Of those who intend to celebrate the festival, a fourth will either go on a dinner date with their partner or spend time with family. The rest intend to go on a holiday (10%), go shopping with their mate or hang out with friends (7%) or spend time alone (4%).

The growing popularity of video streaming and OTT platforms is evident in that fact that 16% respondents are going to celebrate Valentine’s Day by watching movies or online content with their partners. It is also interesting to note that a higher number of people from South India (21%) who indicated celebrating this day, found this as an ideal way to celebrate the festival of love.

Speaking about this Deepa Bhatia, General Manager, YouGov India, said, “People are spending a considerable amount of time online and almost all of their needs are getting fulfilled digitally- be it entertainment, finance, ordering food, or even finding love. Online dating is becoming increasingly popular in India, especially in metros and big cities, and people are opening up to the idea of finding love through dating apps. Special occasions like Valentine’s Day present a great opportunity for brands to tailor make their offering to suit the demographic that is looking forward to celebrating these special days on their platforms.”


The Advertising Club Calcutta, the oldest advertising club in India, has inducted Agnello Dias, co-founder and Chief Creative Officer - Taproot Dentsu, into its ‘Hall of Fame’ for the year 2019.

The other famed recipients who have been inducted with this honour earlier include names such as Alyque Padamsee (Lintas), R.K.Swamy (BBDO Advertising), Ram Sehgal (Contract), Ms. Simone Tata (Trent Ltd), Mohammad Khan (Enterprise), Mike Khanna (HTA), A.G.Krishnamurthy (Mudra Communications), Arun Nanda (Rediffusion DY&R), Dr. V.J.Kurien (Amul), Roda Mehta (O&M), Aroon Purie (India Today), Ranjan Kapur (WPP India), Sam Balsara (Madison India), Prem Mehta (Lintas), R Balki (Lowe), Prasoon Joshi (McCann) and Piyush Pandey (Ogilvy & Mather) amongst others.

Speaking on being inducted into the Hall of Fame, Dias said, “It is a privilege to be in the shadow of giants and I am grateful that an institution as respected as the Ad Club of Calcutta considered me worthy of this honour. It feels a tad intimidating to be honest and am truly grateful to the many hands that guided me along this journey.”

Established in 1953, Advertising Club Calcutta is a non-profit society that has been catering to the advertising fraternity of Kolkata for the past 62 years. 45 years ago, it hosted India’s first advertising symposium. Today it remains a relevant and engaging platform that encourages fellowship among the fraternity through a plethora of programmes like debates, corporate quiz shows, educational workshops(Masterclass), etc.

Advertising Club Calcutta recognises and awards not just creativity or the strategy behind campaigns but also iconic professionals through bestowing the Hall of Fame. It is the highest and the most prestigious award that is given periodically to leading advertising professionals.

Tuesday, 19 February 2019 00:00

iTV Network Glitters at ENBA 2018

India News and NewsX won awards in different categories

iTV network, one of India’s leading news network, once again shines at the 11th edition of The Exchange4media News Broadcasters’ Awards (ENBA 2018) by winning top honors, iTV network channels- India News and NewsX has won accolades in different categories. NewsX has won the award for the Best In-depth series (English) and India News has won the award for the Best In-depth series (Hindi) and Best International Coverage (Hindi).

The awards were presented to India News in the Best International Coverage (Hindi) for the special story – “Indian army contingent in UN Peacekeeping positioned at the Democratic Republic of Congo” the assignment was covered by senior journalist, Mr. Ashish Singh, Editor- Strategic Affairs, who went and covered the Indian Army operation from ground zero. In another category, Indian News won the award for Best In-depth series (Hindi) for its special programme “Ground Reporting at Jharkhand for Pathalgarhi movement”, India News did an exclusive show on the movement of Pathalgarhi in the naxalite hit tribal areas of Jharkhand. The assignment was covered by fearless journalist, Mr. Shivpoojan Jha. In another category, Best In-depth series (English), NewsX won the award for its Campaign on the “Non-Performing Assets (NPAs)”, the most in-depth campaign ever been done on television, NewsX did a 100-day NPA Files campaign, a meticulous probe into the NPAs, the campaign was highly applauded.

Speaking on this, Mr. Kartikeya Sharma, Founder and Promoter, iTV Network said “I am delighted that iTV network won these awards, as we have always believed in ethical and courageous journalism, I would like to congratulate the whole team of NewsX and India News on their achievement.” 

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