02 August 2021 20:20

MediAvataar's News Desk

MediAvataar's News Desk

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Voot Select Film Fest to stream 15 world class stories across diverse genres including Natkhat, Ek Dua, Love in the times of Corona and others starting July 24

The movies feature stellar artists including Vidya Balan, Neena Gupta, Amit Sial, Chunky Pandey, Esha Deol, Hina Khan and many others

“The cinema has no boundary; it is a ribbon of dream.” – Orson Welles

These words perfectly capture the essence of cinema and what it means to the audience of today- a diverse, unconventional spectrum that redefines perceptions, via an innate and magnificent craft. As an ever-evolving medium, cinema enjoys an unparalleled love for its grandeur in vision and the variance in formats. As a platform that celebrates thought-provoking narratives, with its brand promise ‘made for stories’, Voot Select is set to host one of the biggest and first of its kind direct-to-OTT film festivals, the Voot Select Film Fest. Specially curated with some unique and varied films and anthologies from across the country, the film fest starting 24th July will stream 15 critically acclaimed movies across genres in a span of 8 days.

Voot Select Film Festival boasts of some exemplary work of art that focuses on socially relevant topics coupled with inspiring stories that challenge conventions and showcase #IndiaUnfiltered. The movies that will be a part of the film festival include Natkhat, Shuruaat Ka Twist (anthology), Ek Duaa, Love in the Times of Corona (anthology), Jaan Jigar, Lines, The Shaila(s) and Lihaaf. While the globally renowned and Oscar entrant Natkhat challenges patriarchy that has been embedded in our society and highlights gender equality, Ek Duaa, throws light on gender discrimination in a family set-up while Shuruaat Ka Twist, is an omnibus of 6 short films mentored by Rajkumar Hirani, Vikramaditya Motwane, Raj Kumar Gupta and Amit V. Masurkar, offering varied interpretations of the theme of ‘Twist’ through short stories. A gripping satirical narrative The Shailas will showcase a tumultuous relationship, wrought by class and caste boundaries, while Jaan Jigar will deal with the issue of moral policing around ‘love’ in a small town of North India. Lihaaf, based on one of the most celebrated masterpieces of author Ismat Chughtai by the same name, will throw light on the same-sex love and freedom of speech for women, in a male-dominated society. The anthology Love, In The Times Of Corona, backed by joyous and magnanimous storytelling, explores the current turbulent time when the whole world is reassessing what's most important in their lives with a deeper understanding. Lines, set in 1999, chronicles the life of a young girl who is divided by borders with her husband and how she returns to him.

These impeccable stories will bring together a distinguished repertoire of artists such as Vidya Balan, Neena Gupta, Amit Sial, Chunky Pandey, Esha Deol, Hina Khan, Dipannita Sharma, Shibani Dandekar, Adil Hussein, Kaneez Surka, Tannishtha Chatterjee, Anushka Sen amongst others, who are known for their outstanding contribution to cinema and art.

Chunky Pandey seen in Shuruaat Ka Twist said, “Honouring some great work, Voot Select Film Festival is the largest cinematic experience in India depicting true, realistic and socially relevant issues of today’s day and age. Highlighting the theme ‘Twist’, my movie Tap Tap in the Shuruaat Ka Twist anthology showcases the struggle of a singer at the twilight of his career to regain his magic. I related a lot while playing this character and thoroughly enjoyed playing it and I am certain that the audience will love it too.”

Speaking about Ek Duaa, Esha Deol said, “It’s an absolute honor to see your work getting an ideal platform like Voot Select Film Festival that is set to showcase many inspirational stories across the storytelling spectrum. I’m extremely proud of 'Ek Duaa' which is my home production, and it was an enriching experience to portray the character of Abida who is fighting against gender discrimination in the thresholds of her own house. Ek Duaa is my humble contribution towards such a big issue and I have never been so emotionally invested in any character before. It has truly been a product of sheer hard work that will strike a chord with the audience.”

Popular actor Hina Khan commented “Lines is a very film that is punctuated with unfiltered emotions and a powerful story. It is a beautiful depiction of an innocent couple divided by borders and their struggle of finding their way to each other. I always believe in experimenting and surprising my audience and ‘Lines’ that is a part of Voot Select Film Festival will introduce them to a different side of me. It has been incredible of learning and self-discovering and I hope that my fans like it and appreciate it.”

Witness the magic of films, starting 24th July with some of the beautiful storylines that will appeal to every movie connoisseur, with Voot Select Film Festival

Seems like the actor is back yet again to treat his fans on Eid!! Salman Khan always ensures that his fans get their Eidi from Bhai every year. This year, Salman Khan released the promo of India’s most sensational reality-show - Bigg Boss OTT as his Eid 2021 treat for fans.

Voot recently announced the premiere of Bigg Bos OTT and the first six weeks of this highly anticipated reality show will be accessible to fans in the palm of their hands 24X7. Ever since the announcement, fans have been brimming with excitement and are waiting to witness the biggest show in all its glory and with the break of its first promo featuring the one and only - Salman Khan, the anticipation will increase two-fold.

In the promo, witness Salman Khan bursting with joy has he declares and warns the audience to gear up for the craziest, most sensational season ever. The ‘janta’ factor this time will be Over The Top by giving the common man the uncommon powers. It will give audience a chance to enjoy direct and deeper engagement, connection, and indulgence in the comings and goings of the house! Overall, the show promises a unique experience with a lot of drama, entertainment, and emotions. So, BIGG BOSS OTT Ke Mazze Loot, pehli baar starting only on VOOT

Commenting on this all-new Bigg Boss OTT, Salman Khan said, “It’s great that this season of Bigg Boss will have a digital first with Bigg Boss OTT, 6 weeks ahead of television. The platform will see unparallel interactivity where the audience will not only get entertained but also participate, engage, give tasks and more - It’s truly for the people and by the people. My advice to all contestants is to be active, entertaining and conduct themselves well in the BB house.”

Stay tuned to this space for more details on BIGG BOSS OTT on Voot.

Launches ‘New Legends Are Coming’ campaign and introduces a host of in-app engagement initiatives for sports fans

Tokyo 2020 Olympic Games, the much-awaited sporting spectacle will bring together the best of athletes from across the globe. The games will see participation from legendary Olympians as well as debutants, who have toiled long and hard over the years to make it to the global event. For many athletes, this will be the pinnacle event of their careers. The multi-sport global event which will comprise 33 sports, 300+ events will go live on SonyLIV starting 23rd July. To cater to the varied interests of sports enthusiasts, SonyLIV will have 20 live streams on the platform. Uniting the diverse set of audiences in cheering the athletes, SonyLIV will stream the event in Hindi, English, Tamil and Telugu.

With the Tokyo 2020 Olympic Games kick-starting, sports fanatics can catch over 12 hours of non-stop action on the platform between 4 am to 8 pm (IST). In a quest to create the most immersive Olympics experience ever and to provide a holistic viewing experience, SonyLIV brings a plethora of short and long format video content around the multi-sport event for fans to enjoy. Drumming up the buzz for the Tokyo 2020 Olympic Games, SonyLIV brings exclusive videos under four sections for fans - ‘India in Action’, ‘Athletes’, ‘Sports’, ‘Schedule and Medal tally’ and ‘Olympic 360’. With an aim to familiarise fans and bring them closer to the Games, these sections will include videos of day-wise daily highlights, recaps of the sports, winning moments, athlete interviews, daily match analysis and specially curated India-specific videos from the event. Building intrigue for the Olympics, SonyLIV gives exclusive access to archival videos from the Rio Games and other yesteryear Olympics. With these various engagement initiatives, SonyLIV undertakes a comprehensive approach to bring the world of Olympics under one umbrella.

To celebrate and recognize legendary Olympians, SonyLIV rolls out the ‘New Legends are Coming’ campaign ahead of the games. The platform strives to recognise athletes who are set to create new benchmarks and break records this year. Through this campaign, SonyLIV also intends to highlight heart-touching journeys of Olympians who have inspired athletes across the globe to keep up the dedication and commitment in their respective fields. Kick-starting with legendary athlete Carl Lewis, the campaign will be followed by videos of Olympians of global repute like Nadia Comaneci amongst others.

The Indian contingent will be represented by more than 100 athletes who will showcase their passion and drive for various sporting events at the Tokyo 2020 Olympic Games. To catch all the action from the Tokyo 2020 Olympic Games, log onto SonyLIV between 23rd July and 8th August.

Ranjana Mangla, Sr. VP & Head of Ad Revenue, Sony LIV said: As India enters its 100th year of participation at the Tokyo 2020 Olympic Games, we see a plethora of brands lending their support to the athletes making their way to Tokyo. With the mega sporting event going live on SonyLIV, we are witnessing phenomenal responses from advertisers who want to reach out and engage better with their targeted audience. Many brands have shown support for our athletes through various creatives and campaigns and we’re looking forward to a great event. Sports has always been a key driver for SonyLIV and with the streaming of this global sporting event, we strengthen our promise to reach out to a diverse audience.

Amogh Dusad, Head – Business Operations, Digital Business commented: With 20 Live streams, Tokyo 2020 Olympic Games coverage on SonyLIV will be unprecedented. We have curated dedicated sections within the app to ensure that fans of this multi-sporting event get to choose their own experience. Along with Live streaming action, VODs would be published to highlight day wise, sport wise and athlete wise key moments to ensure that fans do not miss any action. And of course, we will have dedicated showcasing and updates on our Indian athletes at the tournament.

Aman Srivastava, Head of Marketing, Digital Business said: Every Olympics gives us champions but there are some who become legends; because for them Olympics is not an opportunity of a lifetime but their life. The entire campaign is designed around such legends and the fact that we intend to bring every moment of this unparalleled event available to every user for a great experience.

The channel brings yet another entertaining watch for ardent cinephiles with a World TV Premiere,on Sunday, July 25 at 6:00 PM in the Jila Top band 

ZEE Biskope – the No. 1 Bhojpuri channel is always committed to enhance the consumer viewing experience through curated offering. The brand is consumer centric and delves deep into understanding consumer insights, their topical preferences and accordingly curates content. As the auspicious month of Saawan sets in, the channel is all set to entertain its audience on the theme of divine intervention and symbolism around the festival of Saawan. Making it a wholesome family viewing experience, ZEE Biskope regales its audience with the exclusive world television premiere ofthe superhit Bhojpuri movie Ganga Sama Gail Sagar Me on Sunday, July 25 at 6:00 PM, Jila Top band. The movie features superstarsManan Tiwari, Kalpana Shah & Nisha Singh in the lead roles.

The story revolves around Sagar & his lady love Ganga with whom he can’t get married because Sagar’s birth was a blessing from Baba Bhairavnath on the condition that he will die the day he gets married. Sagar also happens to be the rebirth of a Naag killed by Baba Bhairavnath in his quest for capturing the Naagin which Bhairavnath later failed to. Ganga happens to be a devotee of the same Naagin. The story involves a lot of dramatic sequences which continues to unfold the truth. Whether Sagar will get Ganga, or the Naagin will get her husband back is what viewers will enjoy as the mystery unfolds this Sunday in the premiere of Ganga Sama Gaili Sagar Mein.

Amarpreet Singh Saini, Sr. Vice President, Bhojpuri Cluster said, “Movies with a clutter breaking story line has always performed well in the category irrespective of star cast. With the onset of Saawan, a supernatural belief-system based content will entice viewers as per regional sensibility. We are confident that this movie especially curated around Saawan will enjoy strong viewership making it a weekend gala to enjoy with the family.”

Auditions for MTV-Center Fruit Comedy Base Camp starts on 20th July, 2021

The partnership will give 5 winners a once-in-a-lifetime opportunity to trek up to Everest Base Camp and perform at World’s Most Extreme Comedy Show in 2022

 There is nothing in this world as mood uplifting as a laugh or good sense of humor. Keeping this as the crux, India’s leading youth entertainment brand, MTV India, has partnered with Center Fruit – Perfetti Van Melle India’s (PVMI) largest gum brand to announce a talent hunt for the world’s highest ever comedy show to be held near Mount Everest Base Camp. As a part of the association facilitated by Wavemaker, MTV India and Center Fruit launch a co-branded comedy talent hunt show starting today, 20th July, 2021.

Scheduled to be promoted extensively on MTV India’s and Center Fruit’s official digital assets, the talent hunt will give viewers a chance to send in their entries to participate in the show. Of all the entries received, selected candidates will get an opportunity to compete for the winning title on MTV-Center Fruit Comedy Base Camp which will air on MTV India. Hosted by the quick-witted Cyrus Broacha, the episodes will go on air on television later this year.

Entries will be reviewed by an interesting line-up of renowned comedians and entertainers who will come together to shortlist India’s upcoming comic sensations. Post the screening and dedicated mentoring by the judges, 5 winners will stand a once-in-a-lifetime chance to trek up to Mount Everest Base Camp and perform near it in 2022 for the grand finale. Winner of the MTV-Center Fruit Comedy Base Camp will not only take the trophy home but will also be awarded cash prizes.

Speaking about the show, Mr. Rohit Kapoor – Director Marketing, Perfetti Van Melle India said, “The comedy scene in India has grown tremendously over the last few years, but there is immense untapped potential yet. We coupled the trend of consumers indulging in a spot of comedy in their everyday lives with the natural fitment of humor as a key component of Center fruit’s brand philosophy of Mood Ting Tong (Mood upliftment) for this latest adventure. And what better platform for partnership than MTV India that understands what makes young India tick. Our association with them to offer consumers this opportunity is another collective effort to bring joy and recognize hidden talent from across the country.”

Speaking about the association, Mahesh Shetty, Head- Network Sales, Viacom18, said, “Over the years, MTV India has forayed into the passion points to create content that resonates with the youth of India. As a youth centric brand and an effective partner of choice, MTV India has been instrumental in providing the right platform to engage with the youth and provide them with an opportunity to showcase their talent. Our collaboration with Center Fruit to launch ‘MTV-Center Fruit Comedy Base Camp’ is a step further in recognizing and giving the youth an opportunity to bring forth their hidden talent. We are happy to partner with them for a unique concept that is sure to tickle the funny bone of our audiences.”

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