02 August 2021 19:40

MediAvataar's News Desk

MediAvataar's News Desk

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93.5 RED FM, India’s leading private radio and entertainment network today announced ‘The Audio Film Project’ starting 26th July 2021.

The show will have ace Bollywood director, Vikram Bhatt narrating high intensity horror and thriller stories on air to give listeners a never-before experience in the form of audio films.

Horror and thriller have long been audio storytelling’s most popular genres. In recent years, there has been a resurgence of audio storytelling and RED FM has been a pioneer when it comes to creating unique sound experiences. This time with ‘The Audio Film Project’ with Vikram Bhatt, RED FM is experimenting with the imagination, which has to play an important factor into how deeply the story affects the listeners.

Speaking on the announcement, Nisha Narayanan, Director & COO, RED FM and Magic FM, said, “Audio is a personalised form of storytelling, and the tradition is ingrained in India's fabric. It is also one of the most powerful content formats on radio. As a brand we have done multiple projects with the art of narration and received a lot of appreciation for the same. Now, we bring to you ‘The Audio Film Project’ with one of the stalwarts of the Hindi film industry, Vikram Bhatt. He has built a legacy of films in the space of horror and thrillers and our listeners are in for a lot of thrill and spine chilling content. We truly hope this is the beginning of an evolution of new formats being experimented on FM radio and it's here to stay.”

Talking about the initiative, Vikram Bhatt, said, “Have you ever felt that the book was better than the movie? Have you ever felt more scared while hearing a ghost story than seeing one? I am certain you have and the reason is that imagination sees more than the eyes can ever see. I have now collaborated with RED FM for The Audio Film Project that aims at creating a unique experience for radio listeners. It focuses on storytelling and live narration that will give listeners an experience of stories vividly through the audio format.”

‘The Audio Film Project’ with Vikram Bhatt will be aired on RED FM every Monday- Saturday at 9 PM. Also available on RED FM India app and all leading podcast platforms.



NYF Advertising Awards Announces the 2021 Genius 100 Inspiration Award, the Pivot Award, and the Signal Award Winners

Triad Advertising Honored with Genius 100 Inspiration Award, Dentsu Japan Earns Gold Pivot Award and Verizon Creative Marketing Receives Gold Signal Award

New York Festivals International Advertising Awards® announced the award winners of three unique specialty awards launched within the 2021 competition, the Genius 100 Inspiration Award, and the New York Festivals Pivot, and Signal Awards.

Triad Advertising’s (Czech Republic) campaign “For a Safe Home” for client IKEA was honored with the inaugural 2021 Genius 100 Inspiration Award. Through partnership with local NGO’s IKEA broke the silence on the growing issue of domestic abuse and shined the spotlight on one of IKEA’s top priorities, gender equality. The award-winning entry supported IKEA’s mission to create a better life for the many.

New York Festivals partnered with the Genius 100 Foundation to launch the Genius 100 Inspiration Award to honor outstanding purpose-driven creative work that inspires action to create impact. The Genius 100 Inspiration Award Executive Jury includes James Caan, Dr. Obiageli Ezekwesili and Jose Miguel Sokoloff. All proceeds from the Genius 100 Category will go to the Himalayan Cataract Project

“We are so grateful to IKEA, and the team at Triad Advertising, for creating and submitting this extremely arresting, powerful and gripping work,” states Hilarie Viener, CEO, Genius 100 Foundation. “It focuses on domestic violence which has increased exponentially during the COVID Pandemic, so much so that UN Women call it “The Shadow Pandemic”. Considering that statistically 1 in 3 women globally experienced some form of domestic violence, pre-pandemic, it is imperative that creative work like this is spotlighted to inspire action and create impact.”

“The inaugural year of the G100 Inspiration Award brought in wonderfully impactful work from all over the globe. We look forward to continuing the partnership with Genius, putting a spotlight on inspiration and helping to raise money for incredible groups effecting really change in the world.” — Scott Rose, Executive Director, New York Festivals Advertising Awards

With the world immersed in a pandemic New York Festivals unveiled two new specialty awards launched to addresses the challenges that marketers overcame during the pandemic, the Pivot Award, and the Signal. New York Festivals Executive Jury selected 2021’s Pivot Award and Signal Award winners from entries submitted from 58 countries around the globe.

The New York Festivals Pivot Award honors work that demonstrates the most challenging, effective, creative PIVOT of a pre-pandemic plan to a new creative plan that bravely delivers ROI within this extraordinary year.

Dentsu Japan was honored with the 2021 NYF Gold Pivot Award for “Tuna Scope 2020” for client Tuna Scope and AI Tuna, the world's first AI capable of discerning tuna quality with the eye of a skilled Japanese artisan. With strict COVID-19 travel restrictions preventing staff from going abroad to purchase tuna, Kura Sushi succeeded in AI-driven remote purchasing of high-quality stock by sending the Tuna Scope app to plants overseas. Tuna Scope caused a major stir around the world as a digital transformation of quality judgment and a solution for overcoming the impact of the pandemic.

Stendahis’ “The Isolated Cinema” for Göteborg Film Festival was recognized with the Silver Pivot Award. In a year plagued by a pandemic and the closing of theaters, the festival’s theme was Social Distances. The Göteborg Film Festival challenged the world to apply for the only festival pass available, at The Isolated Cinema at the far end of the sea in one of Sweden’s most barren, windswept, and exposed places – Pater Noster.

Dentsu One Manila’s campaign “Ginebra Frontliner Labels for Ginebra San Miguel earned the Bronze Pivot Award. When a nationwide lockdown and liquor ban were enforced during COVID, popular liquor brand Ginebra San Miguel halted production. To remain in the public eye the brand released reimagined commemorative labels saluting the heroic frontline workers who kept the Philippine economy afloat.

2020 was a challenging year with unprecedented issues. NYF launched the Signal Award to honor brave campaigns that cut through the noise with the strongest signal addressing issues faced during the year.

Verizon Creative Marketing was honored with the 2021 Gold Signal Awards for “The Met Unframed” for Verizon. During COVID The Metropolitan Museum of Art in New York was forced to close for the first time in over 100 years. Verizon partnered with the museum to reopen its doors virtually by bringing The Met to everyone. Over 30,000 sq. ft. of museum space was rendered into 13 never-before-seen galleries with 46 interactive works of art, providing visitors with a 360-degree experience and the incredible feeling of being inside The Met. Together, Verizon and The Met built a first-of-its-kind art museum, supercharged it with 5G, and redefined what it means to visit a cultural institution in the 21st century.

“Through the use of art and technology, we hope we were able to bring a little bit of light into a dark year we'd probably all rather forget. To win the gold Signal award is really a tremendous honor for us and our friends at The Met and Unit 9.”—Marc Sobier, Executive Creative Director, Verizon

Wunderman Thompson Italy’s “Social Distancing Whopper” for Burger King Italy earned the Silver Signal Award. The campaign introduced the “Social Distancing Whopper” with 3 times the onions. This outside of the box communication and action gave people an "alternative" solution for keeping people at their distance during the social distance mandate, onion breath.

Bronze Signal Award winner Wunderman Thompson Singapore’s “Born This Way” is part of a broader global Lux campaign. The campaign was launched to inspire 50 million women by 2025 using content, partnerships, and activations to help them rise above everyday sexist judgements and express their beauty and femininity unapologetically. The winning campaign captured global attention and raised massive support for Caster Semenya’s right to compete in the 2021 Summer Olympics in Tokyo.

To view all the 2021 New York Festivals Advertising Awards winners please visit: 2021 Winners.

As more and more people drop their guard against Coronavirus, there has never been a more apt time to reinforce the message of following Covid appropriate behaviour. With Indians throwing caution to the winds, Bisleri Hand Purifiers in partnership with TV9 Network has launched #HaathSafeRakho Campaign, a unique initiative to generate awareness around health and keeping hands safe before and after vaccination.

The campaign aims to drive home the message of safety first against Covid, especially the need to maintain hand hygiene.

Eleven specially designed vans are visiting more than 450 vaccination centres across cities in 11 days starting July 16, Friday to reinforce the message that Covid appropriate behaviour is crucial to safety even after vaccination. The idea is to relay the all-important message to people who are getting vaccinated at these centres so that it stays with them.

Talking about the initiative, Ms. Anjana Ghosh, Director, Marketing & Business Development, Bisleri International Pvt Ltd said, “There has been tremendous growth in the personal hygiene segment triggered by an increased consciousness on part of the consumers. While the segment itself is poised for tremendous growth, we also learnt through extensive research that the consumer desires a great smelling product that offers a moisturizing effect and not just germ protection. This laid the foundation for Bisleri Hand Purifiers that come with enhanced features to provide a unique experience. With its presence in Pan India markets, the new exciting range of hand purifiers spray will be available at grocery stores, kirana store, stationery shop, chemist store, paan shop, cosmetics, salons, standalone super markets, D-Mart, Reliance Fresh, Reliance smart, Jio- Mart, and at More Retail Limited. Also, one can purchase these online from the convenience of their homes at www.shop.bisleri.com."

The campaign was kicked off with a virtual discussion forum with the participation of eminent doctors. Former Union minister and Gautam Buddh Nagar MP Dr. Mahesh Sharma, who is also the CMD of Kailash Group of Hospitals, Padma Shri Dr D S Rana, Chairman of the Department of Nephrology at Sir Ganga Ram Hospital, Ms. Anjana Ghosh, Director, Marketing & Business Development, Bisleri International and Dr Sanjay K Rai, Professor, Community Medicine, AIIMS featured in the panel discussion.

The on-ground campaign rolled out simultaneously across 11 cities – Delhi, Noida, Gurgaon, Mumbai, Thane, Navi Mumbai, Pune, Hyderabad, Bengaluru, Chennai, and Kolkata.

Raktim Das, COO, Studio 9 (Digital & Broadcasting), TV9 Network, said: “As government’s vaccination drive picks up momentum, the need to maintain hand hygiene also needs to be given another impetus to prevent future waves. With that as the objective, we are happy to partner with Bisleri Hand Purifiers to mount a campaign #HaathSafeRakho. We are hopeful that the campaign makes the point about maintaining Covid appropriate behaviour.”

More details in the following link: https://www.tv9hindi.com/india/bisleri-hand-purifiers-tv9-network-join-hands-for-haathsaferakho-campaign-739984.html

After entrancing sports aficionados with Euro 2020, SonyLIV will now enthrall millions of cricket fans with India’s tour of Sri Lanka comprising three ODIs and three T20s that began on 18th July till 29th July.

The series can be viewed live across 6 different languages including Hindi, English, Tamil, Telugu, Malayalam, and Bengali only on SonyLIV.

For the high-octane series, SonyLIV has roped in 50+ advertisers including brands like Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance & GoDigit amongst others. With the increasing viewership coupled with the love for cricket amongst fans, SonyLIV has also locked sponsorship deals with some of the most prominent brands like Vimal, Betway, WazirX, and Swiggy.

SonyLIV is the go-to destination for all sports lovers to catch the action between India and Sri Lanka. As Team India returns to white-ball cricket after three months, fans can’t wait for the series to kick off and all the excitement will be available on SonyLIV. The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from 23rd July.

Ranjana Mangla, Sr. VP & Head of Ad Revenue, SonyLIV said: We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV. Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform.

Zee Thirai is all set to amaze viewers this week with its wide spectrum of movies that are sure to enthral viewers of all generations. With continued focus to provide consistent entertainment, Zee Thirai gears up to air back-to-back blockbusters in the upcoming week starting 19th July.

The highlight of this multi – genre week is the suspense thriller ‘Kalidas’ on which will air on Sunday, 25th July, at 1pm. The film marked the successful comeback of Bharath who plays the role of the central character Kalidas. Caught in the dilemma of deciding between his duties and saving his sinking marital life, things get serious when he notices a common pattern of suicide cases.

Throughout the week, the channel airs gripping and engrossing films with the mystery thriller ‘Saithan’ on Monday, 19th July at 1pm. Starring Vijay Antony and Arundhathi Nair, the superhit film leaves the viewers completely smitten by the mysterious plotline. On Tuesday, 20th July at 7pm watch the comedy film ‘Naan Sirithal’ starring Hip Hop Aadhi and Ishwarya Menon in a hilarious screenplay with Badava Gopi and Eruma Sani Vijay. ‘Mehendi Circus’ will air on Wednesday, 21st July at 4:30pm, the heart-warming romantic story is sure to give you #couplegoals. This will be followed by ‘Gypsy’ on Thursday, 22nd July at 7pm, a film that portrays the impact of politicisation of religion and its effects on people. On Friday, 23rd July at 7pm, watch the super hit action-adventure film ‘Vanamagan’ starring Jayam Ravi and Sayeesha in lead roles. Last for the week on Saturday, is the comedy-drama ‘Ithu Kathirvelan Kadhal’ at 3:30pm on 24th July starring Udhayanidhi Stalin and Lady Superstar Nayanthara in the lead with Saranya Ponvannan and Santhanam playing pivotal roles.

Block your calendars and tune into Zee Thirai for best-in-class entertainment


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