02 August 2021 21:17

MediAvataar's News Desk

MediAvataar's News Desk

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Showcasing Women Over 50 Leaving A Lasting Impact On The World

On the heels of its inaugural 50 Over 50 list, Forbes unveils the 50 Over 50: Impact list, which spotlights women over the age of 50 who are leaving a positive and lasting impact on the world. As part of Forbes’ 50 Over 50 package, this Impact list highlights the exceptional women who found success later in life and are dedicated to creating meaningful and permanent change to make the world a more equitable and diverse place for everyone.

The honorees on the list have used their voices and platforms to aid the pandemic recovery, increase gender and racial equity, protect the environment, and serve their communities and the nation as politicians and philanthropic leaders.

Forbes “50 Over 50” platform, in partnership with Mika Brzezinski’s “Know Your Value” is dedicated to shine a light on women over the age of 50 who have achieved significant success later in life, often overcoming formidable odds or barriers. We had such an overwhelming and abundance interest for the 50 Over 50 list, so Forbes will continue to roll out additional lists to spotlight women who are achieving great success later in life. The next lists to be published later this summer will focus on two different categories: Vision and Investments.

“The 50 Over 50: Impact 50 list showcases women who are making a lasting difference in our world through their leadership, innovations and creativity,” said Maggie McGrath, Editor, ForbesWomen. “After receiving over 10,000 nominations for the 50 Over 50 list, we saw further opportunity to tell the stories of these women and the ways in which they are driving positive change in their industries and within their communities. We hope that shining a light on these trailblazing women will encourage more conversations around age and gender diversity and break down stereotypes about what women over the age of 50 can accomplish.”

Reported 1.3x Y-oYgrowth and achieved sixth rank amongst other prominent Internet sites

India’s most diversified digital publishing group, Zee Digital continues to grow in the digital space by gaining the second rank in India for the News / Information category for May 2021, as per Comscore. Zee Digitalhas reported a noteworthy 1.3 times Y-o-Y growth in Unique Monthly Visitor by crossing 234 million unique visitors in May 2021.

Standing true to the commitment to amplify all the digital assets of Zee Media, collectively all their prominent brands have experienced exponential growth.In May 2021, Zee News Hindi crossed 68.9 million unique visitors, Zee News English crossed 49.6 million, and India.com crossed 93 million reporting a Y-o-Y growth ratio of 1.6x, 1.6x, and 2.6x respectively on Comscore. DNA India, BGR.in and BollywoodLife.com have also reported 4.6x, 2.3x and 2.2x Y-oYgrowth, respectively.

Commenting on the phenomenal journey of Zee Digital, Abhishek Nigam, COO– Digital of Zee Media Corporation Limited said,Zee Media provides unbiased and verified content spanning across all genres to its audience around the globe. We produce user-centric content that makes us one of the most desired media networks. Achievements such as these act as a propelling force for strengthening our commitment and focus on innovative transformations, even more."

Zee Digital comprises of 31 websites, 20 brands across 12 languages with viewers across digital replicas of the Zee Media’s 14 linear news channels along with websites such as India.com, BGR.in, BollywoodLife.com, TheHealthsite.com and CricketCountry.com

Records an all-time high viewer engagement since its launch on 11th June 2021

Hearts racing, adrenaline pumping as thousands of fans across the country gear up to witness the finals of the biggest football extravaganza in Wembley, London on 11th July. Before the final kick-off, Euro has already outdone the FIFA world cup 2018 views and watch time. With a total of 14 Mn Hours of streaming, the engagement level of users has increased ever since the first match on 11th June 2021.

Making the tournament an unprecedented hit, the platform garnered a remarkable rise in viewership with matches like Portugal vs Germany, followed by Croatia vs Spain, France vs Switzerland, and England vs Germany from the playoff stage (Round of 16).

Euro 2020 has been a crowd-puller on SonyLIV and is being viewed across more than 400 cities in India. The platform has recorded significantly higher viewership from football loving states like West Bengal, Northeast, Kerala and Goa. Also, the streaming of the matches in 6 different languages has seen encouraging traction in smaller non-metro cities. The uptake of subscriptions in non-metros has doubled as that of metro cities.

With the much-loved tournament coming to an end, football enthusiasts cannot wait for the 2nd semi-final to kick-off between England and Denmark on 7th July. Which team will join Italy in the finals on 11th July is something you need to watch out for on SonyLIV.

Ranjana Mangla, Head Ad Sales Revenue, SonyLIV said: Euro 2020 has been a great tournament for us. We successfully sold out 100% of our inventory with 7 sponsors (WazirX, Cred, Acko General Insurance, Dell Technologies, Mahindra, Betway and Black&White) and more than 35 brands from across categories like Auto, Electronics, Banking, Finance, Insurance, Technology & FMCG. During this period Spotlight Roadblocks on the platform have also been a huge hit amongst advertisers. Riding high on the overwhelming response by our advertising partners for Euro 2020, we are confident of onboarding several more for Olympic Games Tokyo 2020 as well as our strong upcoming line-up of global sporting events.

Talking about the successful association, sponsors of SonyLIV added -

Nischal Shetty, Founder and CEO, WazirX

SonyLIV is the destination for sporting enthusiasts for many global sporting events in India. Associating with a platform that caters to a vast audience with their various entertainment offerings has been a great association. The success of Euro 2020 drew a great number of viewers and that has helped us engage better with our target audience.

Ashish Mishra, EVP Marketing, ACKO

Our association with SonyLIV has been a fruitful one as it helps ACKO reach niche audiences across top cities. They have some great live sports content lined up, starting with the Euro 2020 which has been a huge success, bringing in diverse viewers. Our goal was to introduce the brand to newer audiences and through this partnership we successfully managed to get the desired reach and have continued to stay top-of-mind.

Zee Media Corporation Limited, India's one of the largest News Network appoints Abhishek Nigam as its Chief Operating Officer for the Digital business.

As a seasoned professional with 15 years of experience, he will helm the entire digital operations that include 20 brands across 12 languages touching more than 300 Million viewers across digital replicas of the Zee Media’s 14 linear news channels along with websites such as India.com, BGR.in, BollywoodLife.com, TheHealthsite.com and CricketCountry.com

Commenting on the appointment, Bibek Agarwala – Group Chief Strategy and Innovation Officer, said, “Irrespective of the prevailing challenges, Zee Digital has reported exponential growth within last few years through strategic communications and technological advancements. With an extensive experience and knowledge in the technology, product and sales domain, Abhishek Nigam will definitely add value to the company's vision and the overall implementation and development trajectory."

"Moving ahead, we are looking forward to an aggressive growth roadmap that will help achieve a differentiated and sustainable competitive positioning for Zee Media's digital assets in this dynamically changing digital ecosystem", he adds.

Commenting on his new role, Abhishek Nigam, COO- Digital of Zee Media Corporation Limited said, "I am delighted to join hands with India’s most diversified digital publishing group. It would be an honour to work with the highly knowledgeable leadership. My endeavour would be to help Zee Media scale new heights across the globe by aligning all the Digital assets and bringing in synergies through strategic measures and latest technological innovations."

Before joining ZMCL, Abhishek has worked with Airtel, Times Internet, and Jagran Group across product leader roles. Over last few years, he has been instrumental in launching & scaling B2C & B2B products from the scratch and has led the AI and ML driven product initiatives to deliver engaging value propositions while optimizing the revenue. He also holds expertise in handling vernacular language market. An IIT Delhi Alumnus, Abhishek holds a B. Tech and M. Tech Degree. His educational qualification also includes Senior Management Program from IIM, Calcutta and Artificial Intelligence Professional Program from Stanford University, USA.

An MTV Cancel Covid initiative, the fundraiser is aimed at mobilizing the youth to aid India’s fight against COVID -19

As the nation continues to reel under the Covid Crisis, the need for communities to come together towards helping each other has never been more imperative. India’s leading youth entertainment brand, MTV has always been at the forefront of inspiring positive change and channeling the power of collaboration. As the first chapter of its latest MTV Cancel Covid initiative, the iconic youth brand in collaboration with SaltScout, an online e-commerce platform that supports fundraising for social causes, has launched MTV No Fever Sale - A celebrity closet fundraiser. The proceeds from the sale, conducted through Dolce Vee, a platform that conducts charity sales of preloved fashion, will be donated to SEEDS (Sustainable Environment and Ecological Development Society) , a leading non-profit organization that specializes in building community resilience against disasters and is actively responding to the Covid-19 emergency.

Set to go live at midnight of 1st July, MTV No Fever Sale will let fans shop from the closets of some of the renowned actors, singers and influencers from the entertainment industry such as Rannvijay Singha, Taapsee Pannu, Shilpa Shetty, Sunny Leone, Raftaar, Sushant Divgikar, Terence Lewis, Sanjay and Maheep Kapoor, Neha Sharma, Varun Sood, Divya Agarwal, VJ Gaelyn, Nikhita Gandhi and many more. These celebs have come forward to donate clothes, accessories and memorable items owned by them for their fans to get a chance to shop for a cause. The initiative is an endeavor to mobilise the youth of the country and utilize their love for shopping for the greater good – “Shop for a Cause.”

Commenting on the initiative, Rannvijay Singha said, “In these unprecedented times, the country needs us to stand together, albeit virtually, more than ever. We can only sail through these difficult times if we help one another. I’m happy to contribute a few of my special pieces from my closet for a disruptive initiative like MTV No Fever Sale, in association with SaltScout. Shop from our closet during the sale and do your own bit to help fight the pandemic.”

“The pandemic shook the nation in ways none of us would have ever imagined and it breaks my heart to see people suffering. Amidst all the chaos, it is imperative that all of us come forward to help each other in the best possible way, and I’m happy to do my bit for a humbling initiative like this one which endeavors to mobilize the youth of the country to bring about a change”, added Shilpa Shetty.

Dr. Manu Gupta, Co-Founder, SEEDS said, "The unprecedented Covid crisis has jolted the nation, taking away people’s loved ones and causing untold suffering. We continue to be at the forefront in driving change. SEEDS’ association with MTV for a bold initiative like MTV No Fever Sale has hugely boosted our confidence of doing even more for fellow citizens. The unique celebrity closet fundraiser is an endeavor to mobilize youth of the country, with whom we hope to ultimately reach out to most marginalised communities in the country who have limited means and access to timely health care and vaccination.”

SaltScout Founder Komal Hiranandani added, "We've been delighted to see MTV, as the country's premier youth platform, lead by example. Through this novel initiative, they have brought together the country's top talent with its fan base to make giving back more engaging and to raise awareness about the many ways in which each of us can contribute. We are incredibly grateful to them, the panel of celebrity participants - the likes of which have never before been assembled, and the fans, who have been sincere in their efforts to help those in need every step of the way."

The fans can look forward to some of the most loved items of their favourite actors. The sale will have Taapsee Pannu’s fashionable black jacket and a white shirt she wore for the promotion of her new film, Shilpa Shetty’s gorgeous dress, Sunny Leone’s stunning skirt and top outfit worn on one of the seasons of MTV Splitsvilla, Sushant Divgikar’s scintillating gown worn at the Vogue Beauty Awards Red Carpet, Raftaar’s swanky cap and shoes, Rannvijay’s trendy sneakers, Varun Sood’s stylish jackets and shoes, Aparshakti Khurana’s funky shirt and a classy hat, Darshan Raval’s cool jackets, and so much more, that will give the fashion-conscious shoppers a chance to own their favourite celebrity’s belongings and extend help to those in need. The ground-breaking initiative also brings to light the ever-evolving phenomenon of pre-loved sustainable shopping, which addresses the impact of carbon footprint on the planet and the need for cleaner environment.

There is something each one of us can do to help fight the pandemic together. Support the cause with some therapeutic shopping, as the pieces are up for grabs at www.mtvnofeversale.com

As part of the next chapter of MTV Cancel Covid, MTV will launch more initiatives aimed at rallying the community and helping those in need to fight against the pandemic.

 

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