02 December 2020 02:55

MediAvataar's News Desk

MediAvataar's News Desk

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Just Tap and Win!

Fever Network is one of the leading radio network in the country. Fever has been topping the RAM charts in the markets it operates in, and is the destination station for youth, with focus on innovation and listener’s delight.

The network recently launched its Progressive Web App – Fevernetwork.FM - a clutter-breaking strategic initiative to further strengthen their digital first approach to business. Fever Network is the first radio brand to come up with a progressive web page which will urge the listener to interact with the brand digitally too.
The first phase of the campaign was a roaring success with exciting gratifications including cool T20 merchandise, match party invitations, virtual meet and greet with players and the mega prize of Gold!

Fever FM has now gone live with the second leg of the campaign. This time the gratification is even bigger with a brand new OnePlus 8T, worth Rs. 42,999 up for grabs! The listeners have to simply type fevernetwork.fm on their mobile web browsers and tap to participate in the contest by answering one simple question! The campaign is live on-air and on Fever Network social media handles.

BBC’s top feature-led editorial content will be available in audio – LISTEN HERE

BBC Global News today announces the launch of a new smart text-to-speech tool on its international digital online platform, BBC.com. It uses artificial intelligence to convert text articles into speech, ‘reading’ them aloud with a synthetic voice. The BBC worked with Microsoft to create the new voice and AI software, using deep neural networks to create a synthetic voice with a natural tone and clear articulation of words.

Launching globally today, the initial content will be part of a series within BBC Worklife called ‘The Life Project’. Its 16 feature articles, which focus on giving readers the tools they need to make life-changing decisions during the pandemic, are now available in audio.

At the conclusion of The Life Project on December 31, 2020, the product will roll out across select articles from BBC feature verticals BBC Culture, BBC Future and BBC Worklife. These sections will display an icon inviting users to listen instead of reading. The experience will be available across multiple platforms and BBC editors will personally handpick the best dynamic articles for the audience. These articles will be given a “listen to article” prompt, allowing users to engage in a way they have never been able to before on the BBC site. The audio will continue after users navigate away from the article on desktop and when a phone is locked on mobile, for an uninterrupted experience.

Built with cognitive and behavioral integrated tech software, the tool will start to learn the patterns of users’ behaviour and prioritise content based on their preferences, whilst maintaining the BBC’s trusted curation of balanced journalism and ensuring audiences are served the most important stories which also feel relevant to them.

The launch marks the first milestone in an ambitious plan which aims to see the product rolled out to other areas of the site, the introduction of background soundscapes to add to the listening experience, infinite scroll and a number of other innovative tech developments as part of an initiative called Project Songbird.

Uniquely, the speech is in a soft regional voice to make it warm and welcoming. Part of the work involved developing a voice that not only provides colour and character to the recordings, but also offers a rounded, human-like sound which aligns to the tone and emotion of the article and remains engaging even throughout a long-form article. The use of a synthetic voice means the project will be suitable for a wide range of content as well as allowing the audio to change automatically as and when any text is updated.

The new product also offers the BBC’s commercial partners the opportunity to reach a growing and hyper-engaged audio audience. Along with pre-roll advertising, sponsored feature sections and full sponsorship with additional bespoke commissioned audio content from BBC StoryWorks Commercial Productions will also be on offer and, with the ability to download in the background, the new function will offer an even more dynamic advertiser experience.

Errol Baran, global SVP, Business Development & Innovation, Advertising & StoryWorks, says: “As the popularity of audio grows, this new product offers audiences another complementary way of engaging with our content in a format that suits them. That, married with the opportunities available to our commercial partners and the quality of the offering, makes this a unique and exciting new proposition in the market.”

The BBC has seen clear demand for additional audio programming in recent years, with 62% of the BBC’s digital audience now spending between 30 minutes and four hours listening to podcasts each day. The new function is the BBC’s solution to filling that need for the audience and providing an alternative way to engage with its plethora of award-winning content. It will offer BBC.com audiences a third way to consume BBC digital content, alongside text and video.

2-wheeler tech startup, SEPAL raises Seed Round of funding through ah! Ventures Angel Platform along with participation from leading bollywood music composers and other distinguished angels.

This is ah! Ventures 62nd investment taking its total investment portfolio to INR 189 CR (~USD 27 MN) with 9 exits till date.

SEPAL was started in 2018 by IIT-B alumni, with a goal to provide all 2-wheeler riders with the important comforts of a car, which includes complete weather protection and all the Infotainment comforts. The first of their innovations is SEPAL, which is a smart collapsible canopy that provides the rider and the pillion with compete protection from sun, rain, dust and even cold. That too entirely on-demand, i.e. users can open/ close SEPAL within seconds whenever required. And when closed, SEPAL transforms into a compact bag that snugly sits on the petrol tank not interfering with one’s riding experience.

Further, SEPAL also comes integrated with a HUD, handle buttons and an IOT platform to provide the bike riders with a safe access to infotainment comforts like navigation, music streaming, call notifications etc.

“2-Wheelers are the primary mode of transport for the majority of Indians, yet it is such a struggle to drive 2-wheelers during summers & monsoons. The ever-increasing pollution and traffic further worsens the experience. The team at SEPAL has realized the huge extent of this problem which obvious to many & decided to act on it.” said Vidhey Addepally and Kashyap Addepally – Founders, SEPAL.

It has taken SEPAL over 3 years of R&D and over 7 iterations of prototyping and testing to finally come up with the perfect solution to transform commuting experience for all bike riders. They have also confirmed partnerships with several clients in the delivery space such as Swiggy, BigBasket, Faasos and few others.

“India is the largest two-wheeler market globally. Road safety for two-wheelers or passenger vehicles in India was never accorded the priority it should have. However, road-safety is gaining momentum in India and the safety regulations & severe crash tests have created the necessary awareness among end users. The IoT technology is rapidly progressing across the globe, as it can help innovate and develop ADAS for two-wheelers as well. Team SEPAL have got this innovative product which is going to be an instant hit with Daily Commuter Utility Segment Bikers both on functionality & Aesthetics as well.” – said Navin Tekwani, Head Investor Relations & Strategic Alliances, ah! Ventures.

“I believe, if you solve an unsolved problem, chances are that you may end up building a successful business. I saw this vision in Vidhey & Kashyap. Hence not only joined as their mentor but also as an early investor in SEPAL. The problem of 2-wheeler safety and comfort was never addressed in the world till now, which SEPAL is trying to solve. We still see bike riders helpless during rain and extreme sun. The navigation & last mile issue is still unsolved which the SEPAL app will solve!” – said Deric Karunesudas, Angel Investor.

SEPAL aims to use these funds, to setup their production infrastructure and launch SEPAL into the market India-wide. In the following months, they will also be expanding their tech team and build a portfolio of innovative products to be launched subsequently. They intend to raise another funding round in 12-18 months to penetrate to all corners of India and also start expansion to other developing countries.

Friday, 13 November 2020 00:00

Lookback at the Best of IPL 2020 on Facebook

Indian Premier League (IPL), one of the biggest sporting extravaganzas across the world and a celebrated cultural moment for cricket fans in India recently concluded its 13th edition as Mumbai Indians emerged champions for the fifth time.

 With the IPL being held without a live audience for the very first time, a lot of the action amongst fans, teams and players was observed virtually on Facebook this year. The event was a big conversation driver registering as many as 10 million+ mentions on Facebook led by fervent fans around the world with 74% of the people talking about IPL falling between the 18 - 34 years age group.

Mumbai Indians, the winners of IPL 2020 was the most talked about team this season and Virat Kohli from Royal Challengers Bangalore was the most mentioned player. We also saw a host of celebrities, creators, publishers and more come together on Facebook to share their IPL experiences and join in the conversation in their own unique ways.

Manish Chopra, Director and Head of Partnerships, Facebook India said, “Cricket transcends all boundaries and brings India together like few things do. IPL over the years has emerged as a celebration of the sport and one of the biggest cultural moments for cricket fans in the country especially in these times. As the tournament has grown, we’ve seen the experience become more exciting and engaging across the Facebook family of apps with fans coming together to comment, share, post about their favorite moments, players and teams throughout the season.”

Here are some interesting insights and trends from IPL 2020 on Facebook and Instagram

Most mentioned teams:

Mumbai Indians
Royal Challengers Bangalore
Chennai Super Kings
Delhi Capitals
Kolkata Knight Riders

Most mentioned players:

Virat Kohli (Royal Challengers Bangalore)
MS Dhoni (Chennai Super Kings)
Rohit Sharma (Mumbai Indians)
Hardik Pandya (Mumbai Indians)
Chris Gayle (Kings XI Punjab)

Top Regions leading conversations:

Uttar Pradesh
West Bengal
Love for #Hashtags:

From making favorite teams, players and moments trend to engaging with the many moments on and off the pitch during this IPL season, following are the most used hashtags that people mentioned across Facebook and Instagram:

The biggest entertainers of the Indian Film Industry and their families, bring in their teams. Govinda along with wife Sunita, Rajkummar Rao, Shraddha Kapoor along with her father and brother Shakti and Siddhant Kapoor as well Riteish along with wife Genelia D’Souza Deshmukh stand in a face off for the first time, where we change the way you've heard music !

With the ongoing festive season, Zee TV has been packing one exciting surprise after another for its audience by way of 3 new fiction shows in October and another exciting supernatural fantasy thriller ‘Brahmarakshas’ on its way in November. Things are only going to get bigger and better in the coming year as the channel is all set to revolutionise the face and sound of music on television in early 2021. In what will be a clutter-breaking format innovation on reality TV, Zee TV in collaboration with FATHOM PICTURES will present audiences with the world’s first ever music league, the ‘Indian Pro Music League’ (IPML).

While the world of sports has seen several league competitions, be it in India or abroad, this first-of-its-kind music league will have six teams owned by the likes of Shraddha Kapoor along with her father and brother - Shakti Kapoor and Siddhant Kapoor, Govinda along with wife Sunita, Rajkummar Rao, and Riteish Deshmukh along with wife Genelia D’Souza Deshmukh, representing different regions of India, battling it out against each other in a musical championship. Each of these teams will have celebrated playback singers, one male and one female vocalist as their captain. Additionally, every team will also have reality stars and to add to this pool of talent, 6 fresh voices from various regions of the country, one for each team, will get a chance to be a part of this league! To be hosted by two top anchors, the Indian Pro Music League will be launched in early 2021. Akin to the format of a sports league, the show will have 5 innings comprising the league matches and a super match where audience votes and umpire points will decide the outcome of the league and declare one of the teams as the league champions.

About the format breakthrough, Zee TV Business Head, Aparna Bhosle said, “At Zee TV, we constantly endeavour to provide audiences with new, unique and cutting-edge content that gives them a sense of novelty alongside engaging entertainment for the entire family. Over the years, we've seen how league formats have become immensely popular amongst sports viewers and as a country where Cricket is nothing short of a religion, audiences at large, have embraced and internalised this exciting format. With the Indian Pro Music League, the idea is to infuse the space of music reality television with the same energy and competitive spirit that is typical of a sports league. The quotient of excitement and anticipation is enhanced by top Bollywood stars and sports celebrities owning the six teams that will compete in the championship. While we have the top playback singers of the country as our team captains and rising reality stars on board to ensure the highest bar of excellence in the music the show will produce, we're on a quest to find some new talented singers from across the country through an intensive scouting initiative as Zee TV has always believed in leveraging the strength of its reality formats to give the common man an opportunity of chasing his dreams.”

Zee Studios will be the creative and production house on the show.

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