02 August 2021 21:14

MediAvataar's News Desk

MediAvataar's News Desk

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To Transform Customer Experience and Drive Growth

Tata Consultancy Services Will Help Speed and Scale SonyLIV’s Innovation to Accelerate its Journey Towards Becoming a Global Next-Generation OTT Player

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has entered into a strategic partnership with India’s premier OTT streaming platform, SonyLIV, to help create an innovative business model enabled by digital technologies, enhance customer experience, and pave the path to future growth.

The partnership will leverage TCS’ next-gen digital capabilities, global expertise, domain knowledge and innovation ecosystem to define SonyLIV’s platform transformation roadmap for India and global markets. TCS will help enhance its core OTT platform to leverage AI and machine learning to provide personalized experiences to subscribers across devices. It will also help SonyLIV use data and insights to monetize content and create new revenue streams.

Additionally, TCS will set up a world-class Experience Design Center leveraging its innovation labs, where it will deploy its Location Independent Agile Model to accelerate innovation by rapidly prototyping and helping SonyLIV launch new best-in-class features ahead of the market. The partnership will help SonyLIV reimagine the customer experience and engagement, enhance its brand, establish competitive differentiation in the marketplace and drive growth.

Danish Khan, Business Head, SonyLIV, Sony Entertainment Television and Studio Next, said, “We are delighted to have TCS on board as our technology partner. We will work closely with the TCS leadership team in India, US and UK to enhance the user experience of SonyLIV. Further, we hope to harness the TCS global talent reach, infrastructure and global centers of excellence to bring innovations that will improve engagement and provide a delightful consumer experience.”

“We are pleased to partner with SonyLIV in their growth and transformation journey to become one of the best OTT platforms in the country and the world,” said Ujjwal Mathur, Country Head, TCS India. “Through this partnership, TCS will bring its deep domain knowledge in the media and OTT industry along with world-class technology capabilities to enable SonyLIV to innovate at speed and scale. TCS will leverage its global innovation ecosystem to introduce next-gen immersive and interactive features to enrich the overall customer experience.”

For the next 10 weeks, Queer Made in association with Little Black Book and Gaysi Family will provide a digital space for the sale of products and listing of brands owned and run by India’s Queer community

Tinder, the world’s most popular app for meeting new people, introduces Queer Made in partnership with Little Black Book and Gaysi Family, to provide a platform for LGBTQIA+ entrepreneurs and business owners.

Queer Made, launched to celebrate Pride beyond the month gone by, is a space dedicated to celebrating, supporting, and amplifying businesses and products made, owned and/or run by India’s LGBTQIA+ community. Tinder will match sales generated by Queer Made over a 10-week period and donate it to Born2Win, a Transgender person-led organization working toward the empowerment of members of the Transgender community through education and employment.

Tinder’s vision is to help members create meaningful connections and a place where people can be their authentic selves. Queer Made is an extension of that vision; an avenue for everyone to show their support to queer entrepreneurs from across different spectrums of gender, sexuality, age and location, who will showcase their work and reach new and more audiences, supporting them to continue doing what they love especially during a difficult time. It features over 100+LGBTIA+ owned businesses from diverse categories across India.

Taru Kapoor, GM-India, Tinder, and Match Group on Queer Made, “At Tinder, we believe everyone deserves to feel seen, which starts with the ability to authentically be yourself. Given the pandemic and impact on our members we wanted Queer Made to be a meaningful initiative to give queer businesses a platform and to give our broader community a way to extend their allyship. Tinder enables everyone to have access to a more diverse set of partners, companions, or life collaborators, to engage with in any way they choose, and Queer Made is a project that hopes to support that community to further representation and the belief in possibility.”

Founder of Gaysi Family, Sakshi Juneja on the partnership, “With Queer Made we hope to support and celebrate queer folx who have begun their own businesses. As passion and purpose intersect, it becomes even more critical today to share experiences of queer folx in the professional world to understand better the unique challenges they face. Whether it is financial stability, or finding life's purpose in the work they do - there is a growing need to examine closely the varied experiences of queer folx in the professional world and especially to make their stories reach audiences whose support is imperative to equalize the playing field.”

Tinder has consistently taken strides towards creating a better experience by expanding gender identities to be more inclusive of people of marginalised genders, introducing sexual orientation so members have more say in how potential matches are ordered, and Traveller alert which appears when the app is opened in countries that have laws criminalising LGBTQIA+ status. Tinder also runs The Museum of Queer Swipe Stories - a curated archival project that seeks to collect the many moods, experiences, and complexities of queer dating. Through Queer Made, we want to use our platform to amplify voices and let the community, and their work, speak for themselves.


Great Place to Work® is the global authority on building, sustaining and recognizing High-Trust, High-Performance Culture at workplaces. The Certification is recognized world over by employees and employers alike and is considered the ‘Gold Standard’ in identifying and recognizing Great Workplace Cultures.

Every year, more than 10,000 organizations across 60 countries apply to get Great Place to Work–Certified.

This is Jagran New Media’s first ever recognition in the best in media ranking. Earlier the organization got certified in the year 2018, 2019 and this year as well the certification came for demonstrating best culture driven practices for the employees.

On getting the recognition Mr. Bharat Gupta, Chief Executive Officer, Jagran New Media said “Culture Building is the foundation to achieving sustainable growth models, I would like to thank team Jagran New Media for believing in the vision, working innovatively and exhibiting strong camaraderie.”

Considering the fact that digital is evolving every day and we are transitioning from millennials to Gen Z, it’s imperative for us to build a friendly work environment where everyone feel connected remains our main priority said Neha Verma, Head – Human Resources, Jagran New Media.

In the survey, conducted by the Great Place to work in Jan’ 2021 most of the employees praised the organization for looking after them like a family during the pandemic and applauded the efforts made by the leadership team in designing communicable strategies for a sustainable and productive work from home environment.



Zee Salaam is a 24 * 7 Urdu News channel that caters to the diverse needs of its viewers. The channel with its unbiased and credible news coverage & reporting has made an impact on the minds of its millions of viewers and over the years ZEE Salaam has been ruling the Urdu genre with more than 70% market share.

Zee Salaam has always taken stand for soldiers of our nation and has strongly put forward their concerns in front of the government on all the important platforms so that their voices are heard by the authority and the nation. With the same philosophy of patriotism & inclusiveness, the channel has come up with a new and unique weekly show called Jai Hind Janab, which will be aired at 8 PM every Sunday.

Zee Media’s Cluster 3 CEO, Mr. Dileep Tiwari while expressing the noble intention at the launch of this program said “This is a great initiative of Zee Salaam. The nation should remain indebted to the sacrifice and service of the soldiers and through this show the channel gives the respect and honour which they deserve .”

On the occasion Mr. Irfan Sheikh, Editor, Zee Salaam said “The country is very valuable to us and we always put our nation first. Through this special show, we recognize, honour & offer tribute to the brave hearts. The subsequent episodes will feature the real heroes from our society who have gone out of their way to immensely contribute to society or have helped those who were in need which will cover military, para-military, police, doctors and other frontline warriors.”

This show with its content will inculcate the nation's first philosophy in the viewers' minds and motivate every individual to work towards prosperity, restoration, and progress of the nation in his or her own capability.

Takes all three verticals – Radio, Digital and LIVE Events - to its discerning consumers in the market

Mirchi, India’s no.1 city-centric music and entertainment company, fortifies its presence in USA with the launch of its operations in the Bay Area, California. In line with its vision to expand its global footprint and cater to the South Asian diaspora across markets, Mirchi aims to introduce its Radio, Digital and LIVE Events solutions to the city.

With South Asians accounting for almost half a million of the total population in the Bay Area, there is a significant demand for Hindi music and Bollywood content. Catering to the needs of this vast pool of consumers, Mirchi will be bringing the best of Bollywood content along with local updates relevant to the target audience. Mirchi will bring popular and exclusive content like the ‘Mirchi Top 20 Countdown’, ‘Club Mirchi’, ‘What Women Want’ with Kareena Kapoor Khan, ‘Bhatt Naturally’ with Mahesh Bhatt and Pooja Bhatt, ‘The Karan Johar Show’ along with other elements like ‘Mirchi Murga’ with RJ Naved, ‘Purani Jeans’ with RJ Sayema etc. Moreover, the brand will share its digital content and curate on ground events, thereby further solidifying its engagement with the audience.

In line with Mirchi’s rapidly growing digital and brand solutions businesses, this launch provides for an ideal outlet for national and local advertisers to reach a specific target audience in the Bay Area.

Commenting on the launch, Prashant Panday, MD & CEO of Mirchi said, “Mirchi has been No. 1 player in the Indian market for almost two decades now. In addition to radio, we have grown a successful Solutions business. After expanding our footprint in UAE, Qatar, Bahrain and New Jersey, we are excited to enter the dynamic market of the Bay Area. We look forward to bringing the best of Mirchi for the South Asian and Indian diaspora across these markets.”

“The global entertainment market holds immense potential and North America, especially The Bay Area, is a market with a lot of demand for Hindi music and Bollywood content. Thus, leveraging Mirchi’s brand equity, strengths, and unparalleled content library, we look forward to catering to this demand and engaging with our target audience,” adds Manoj Mathan, Head of International Markets, Mirchi.

With a relaunch in UAE earlier this year, followed by launches in Qatar and Bahrain, Mirchi is now present in 4 countries outside of India, including the USA, with plans to expand to more countries.

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