02 August 2021 21:26

MediAvataar's News Desk

MediAvataar's News Desk

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The partnership will give access to 500+ hours of EPIC’s existing programming library to the rapidly growing distribution and production company.

Bomanbridge Media, a content distribution and production company, has entered a newly forged global distribution partnership with the premium Indian infotainment channel EPIC, from the house of the IN10 Media Network which has businesses in broadcast, digital, and production under its umbrella.

This alliance will see Bomanbridge exclusively selling more than 500 hours of Indian original content from EPIC’s burgeoning catalogue which features factual content, including highly successful series, such as Raja Rasaoi Aur Anya Kahaniyaan and Regiment Dairies.

In addition to distribution of original finished content, the partnership shall also explore co-productions and other mutually beneficial IP projects in efforts to increase cross border storytelling.
To kickstart the new collaboration, Bomanbridge is excited to announce the first milestone deal on the factual documentary special, Royal Enfield - Brands of India (1x60’) with SBS Australia. The 1 x 60’ programme will be airing later this year.

The series follows the legendary brand, Royal Enfield, and its unique story - a vintage motorcycle company that has an English pedigree but an Indian upbringing. Royal Enfield Bullet, is the world’s oldest continuously made motorcycle which has legions of fans and followers who love it's sound, looks and riding comfort. This is the story of the rise, fall and rise of Royal Enfield - an iconic motorcycle company.

“We are so impressed with the growth of IN10 Media Network’s channels and overall service expansion. It’s clear to us they are ambitious and we are keen to share this adventure with them, support the growth through sales of their high quality content, and embark on a new slate of projects together” says Sonia Fleck, CEO of Bomanbridge Media.

Commenting on the partnership, Mansi Darbar, Network VP – Corporate Strategy & Development, IN10 Media Network said, “We are elated to partner with Bomanbridge Media, whose expertise will take our flagship channel EPIC’s premium content to a global audience. At the Network, we are committed to associate with captivating content which has a universal appeal and caters to a wide set of viewers. This strategic partnership strengthens our commitment towards factual content.”

McCann Worldgroup Earns Network of the Year, IPG is Holding Company of the Year, The Royal Australian Mint Earns Brand of the Year

Serviceplan Group Recognized as Independent Agency of the Year; Regional Agency of the Year Awards go to: Africa Brazil, BBDO Group Germany, FCB Chicago, Mullen Lowe MENA, Saatchi & Saatchi Australia

The New York Festivals® Advertising Awards announced the specialty Industry Awards recipients for 2021.

Each year New York Festivals recognizes global companies whose break-through work pushes creative boundaries within the industry with special recognition, the NYF Industry Awards. With the world immersed in a pandemic, creative agencies and brave brands rose to the challenge demonstrating creativity with multi-awarded innovative and engaging campaigns that inspired brand affinity and were awarded the ultimate in honors

All NYF Industry Awards are selected based on the number of high-scoring entries honored with trophies within the Advertising Awards competition based on votes cast by NYF’s juries. Jury panels include the 2021 Executive Jury, as well as Film Craft, Healthcare, and Financial Executive Juries and the 400+ members of NYF’s Grand Jury.

The Holding Company of the Year Award honors the holding company that earned the highest combined score for all entries in all mediums, calculated from all points earned by its networks and agencies. For 2021 The Interpublic Group of Companies (IPG) was awarded the title of 2021 Holding Company of the Year for their ground-breaking creative work. IPG’s networks include FCB, Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists.

McCann Worldgroup was recognized with the 2021 Global Network of the Year Award. This distinguished honor is presented to the agency network that earns the most awards while producing the highest caliber of top scoring creative work within the year’s competition. McCann World group earned a total of 2 prestigious Grand Awards, 11 Gold Towers, 8 Silver, and 21 Bronze.

Bill Kolb, Chairman and CEO, McCann Worldgroup, said, “We are thrilled by the news that McCann Worldgroup is the 2021 New York Festivals ‘Network of the Year’. What matters most is that this was a true global effort. Our agencies won a total of 42 awards from our offices in New York, Lima, Bucharest, Dusseldorf, Warsaw, Sao Paulo, China, London, Chicago and Atlanta. We had 14 clients represented in the awards and we want to thank each one of them for being our partner. We saw 13 different agencies contribute to this total. This is a victory for our whole global network.”

The Royal Australian Mint, the sole producer of all of Australia's circulating coins, was honored with the 2021 Global Brand of the Year Award for their commitment to innovation. The Royal Australian Mint earned the title for the campaign to launch the world’s first legal tender created to be donated, “Donation Dollar” (Saatchi & Saatchi Australia). The campaign earned the prestigious Best of Show Award, 2 Grand Awards, 8 Gold Towers, 2 Silver, and 2 Bronze.

Serviceplan Group was awarded the 2021 Independent Agency of the Year Award. This special industry recognition is awarded to the non-networked agency that obtains the highest score for creative entries submitted within the 2021 Advertising Awards competition across all mediums.

“Couldn’t be more proud of our teams around the world, who did outstanding work in an extraordinary year. We have never been in a comparable situation, and it took a couple of months until it became clear, that creativity is the fastest driver to overcome the challenges that appeared in front of us 12 month ago. Now, to be named Independent Agency of the Year at NYF is an honor for the whole Serviceplan Group and its belief in Übercreativity as our mantra.”—Alex Schill, Global Chief Creative Officer, Serviceplan Group

The Regional Agency of the Year Award honors advertising agencies that earn the highest score for creative entries within their specific region.

The following agencies earned the title of Regional Agency of the Year Award:

Asia Pacific – Saatchi & Saatchi Australia

Europe – BBDO Group Germany GmbH

Latin America – Africa Brazil

MENA – Mullen Lowe MENA

North America – FCB Chicago

The 2021 Film Production Company of the Year is Revolver/Will O'Rourke. The Film Production Company of the Year Award is based on total points scored, irrespective of whether these have been entered by the production company, advertising agency or another third party.

For 2021, both Small and The Electric Company tied for the title of Best Boutique Agency of the Year. The Boutique Agency of the Year Award recognizes an agency unaffiliated with a large agency network, employs less than 75 people and has made an impact on the marketplace.

The Best New Agency of the Year is Zerotrillion. The award is determined by total points earned and recognizes the impact upstart agencies less than four years old have on the marketplace and their ability to garner international exposure.

To view the 2021 New York Festivals Advertising Awards winners gallery, please visit: 2021 Winners.

Finalists Include the Canadian Broadcasting Corporation, BBC, CBS Radio, ESPN, HarperCollins, Penguin Random House, RTÉ, Westwood One, SiriusXM, National Radio of Argentina

New York Festivals® Radio Awards has announced the 2021 Finalists.

The 2021 Radio Awards Grand Jury of creative media professionals and content creators from around the globe selected Finalists based on production values, writing, creativity, direction, achievement of purpose, and audience suitability. Entries achieving Finalist status will advance to the next round to determine gold, silver, and bronze trophies.

“Once again, this year’s Finalists in addition to appealing to their own listeners, also impressed the Grand Jury with their mastery of the audio medium. Across all genres, they proved that radio – the original social medium – is robust and thriving. From podcasts and audiobooks to sound art and breaking news, these talented storytellers bring the world together and engage in real time,” said Rose Anderson, VP/Executive Director, New York Festivals Radio Awards.

Global broadcasters led the way including the 2020 NYF Broadcaster of the Year, Canadian Broadcasting Corporation and RTÉ Ireland, 2019 Broadcaster of the Year. Additional prominent broadcasters moving on to the medal round: BBC, CBS Radio, Bloomberg, Radio New Zealand, Westwood One, SiriusXM, ESPN, and National Radio of Argentina.

For 2021 new categories were unveiled across all genres to shine the spotlight on Social Justice. Finalists include: “How fracking could threaten Australia's Paris target” (Australian Broadcasting Corp.), “Black Lives Matter: From Protests to Police Reform” (Westwood One), “Say Their Name” (DCP Entertainment), “Birds Eye View” (StoryProjects)”, “Racism Within” (SBS Australia), “Substantial Helen” (Bioneers Radio Series), and “Barack Obama, White Supremacy and Grace” (BBC Radio 4).

Audio Book listening saw an uptick in 2020 and a robust number of compelling Audio Book entries featuring celebrity narrators advanced including: HarperCollins Publisher’s “Mary Poppins Comes Back”, read by Academy Award winner, Olivia Colman and “The Hobbit, By J.R.R. Tolkien” read by Andy Serkis. Penguin Random House titles moving on to the medal round include: “A Life on Our Planet” read by Sir David Attenborough, “To the Lighthouse” read by Rita Wilson, “Imaginary Fred” read by Ciarán Hinds, and “Judge Dredd: America” read by Joseph Fiennes. Other Finalists Include: “The Tale of Peter Rabbit” Almost Tangible and “Händelser vid vatten / Backwater” Sveriges Radio. View the complete list of 2021 Finalists.

Podcast Finalists include “Where Is George Gibney?” and “I'm Not A Monster - from BBC Panorama & FRONTLINE PBS” (BBC), “30 for 30” (ESPN), “Unlocking Bryson's Brain” (CBC), “Nut Jobs: Cracking California's Strangest $10 Million Dollar Heist” (Audible), “Billie Was a Black Woman“ (ViacomCBS), “The Battersea Poltergeist” (Bafflegab Productions), “Weightless” (DMC Studio Argentina), My Home Town (Kevin Burke Productions), “The Long Lonely Lake” (Colorado Public Radio), “The Secrets In Us” (Loftus Media), “Driving the Green Book” (Macmillan Podcasts), ”Foundering” (Bloomberg), “Scales of Change: A Field Guide to the Dragons of Climate Inaction” (Future Ecologies Media), “Alligator Candy” (USG Media), “On a Mission" Season 3: To the Ends of the Earth” (NASA/JPL), “GIANT” (Spotify), and “The Debrief with Major Garrett” (CBS News Radio).

Documentaries give a voice to unique points of view, shine the spotlight on real-life events past and present, inform, educate, and captivate. Finalists include: “Fight of The Century” (TBI Media), “Digging For Fire” (RTÉ Radio 1 Extra),” Black Culture, Civil Rights and Change” (BBC Radio 4), “Stuff The British Stole” (ABC Radio Australia), “Voices from Antarctica” (Radio New Zealand), “The Sounds of America” (BMP Audio), “Love, to find beauty everywhere” (ORF), “My Favourite Things” (Curtains for Radio LTD.), “The Anti-Vax Files - BBC Trending” (BBC World Service London), “Bob Dylan: Verbatim” (Zinc Media), “In The Studio - Patrick Woodroffe: Lighting The Stars” (Magnum Opus Broadcasting), and “Belarus : Once upon a time in the revolution” (France Inter).

Entertainment entries advanced. Drama Finalists include: “No One Ever Asked Me That” (RTÉ Radio 1 Extra), “Miss Julie, from the balcony of ICI Première” (Radio-Canada/CBC), “The exorcism in Eksjo” (Sveriges Radio), “The Keith Urban Playlist Series 2” (TBI Media). Music Specials moved to the medal round: “The Lyric Concert - John Lennon Special” (RTE Lyric FM), “Musicals: The Greatest Show” (TBI Media), “Get Back: The Beatles in Britain” (Somethin Else), “War & Peace and Rock & Roll” (BFBS Radio), Family Rhythms” (We Are Grape Ltd.). Mini Series entries achieving Finalist status include: “Blockbuster: The Story of James Cameron” (Epicleff Media), “Roll Over Beethoven - A Sitcom from Old Vienna in Nine Acts” (Swiss Radio & Television), “Tous les chats sont gris” (Radio-Canada/CBC), and “Journeys In Sound” (Nemone Metaxas). 

Breaking News, features, and investigative reporting captured events as they unfolded, revealed the truth about provocative topics, and unearthed critical facts from around the globe. Entries moving on to the medal round: “Road To November” (Canadian Broadcasting Corporation), “The Great Post Office Trial” (Whistledown), “Century of Sound” (CBS News Radio), “Guyon Espiner” (Radio New Zealand), “Snapshots from Black America” (BBC Radio 4), “Maradona. The Last Idol” (National Radio of Argentina), “America in the Morning” (Westwood One), and “Latin American corruption in times of Covid-19” (Voice of America.)

The Radio Awards receives entries from radio stations, networks, and independent producers from over 30 countries around the globe. The mission of the competition is to honor the achievements of the men and women who make up the global audio storytelling community.

To view the complete list of the New York Festivals Radio Awards Finalist Visit: 2021 Finalists.

Announces key elevations and new appointments

Times Network, India’s premium broadcast network today announced key appointments and elevations in its Leadership team. Rising against the adversities and complexities of the pandemic year, Times Network has demonstrated remarkable resilience and achieved superior growth on the back of impeccable standards of content, new properties, strong distribution and digital innovations that reshaped and reimagined the broadcast industry. With its foray into Indian Language with Times Now Navbharat and ET Now Swadesh in Hindi, Times Network is focused on consolidating its leadership position in the news category besides capitalizing on growth triggers including digital, branded content, and new revenue streams for the Network brands.

Commenting on the development, MK Anand, MD & CEO, Times Network said, "2020 was a tumultuous year for the broadcasters and while we were severely tested by the pandemic, Times Network not just managed to harness every headwind in its path but continued to march ahead successfully by setting new industry benchmarks. The superior talent of our leadership team is one of key pillars that drove the network’s significant growth during these unprecedented times and accelerated our overall digital transformation efforts. These elevations are a recognition of their contribution to the growth of the company.”

On the Editorial front, Rahul Shivshankar has been elevated to Editorial Director while continuing to lead the editorial mandate of Times Now as its Editor-in-Chief. As already announced Navika Kumar has been appointed as the Editor-in-Chief of the soon to be launched Hindi News Channel, Times Now Navbharat besides continuing in her role as Group Editor, Times Network.

In line with the network’s aggressive digital plans, Times Network has further strengthened its digital portfolio and elevated Vivek Srivastava to President Strategy & Operations – Broadcast & Digital. He will lead the digital operations of the network and oversee product strategy, audience development and operations planning for both digital and broadcast businesses. Powering its digital transformation efforts, the Network has appointed Savvy Dilip as Executive Vice President & Head- Digital Growth. Savvy will lead product development, content led audience growth, technology based digital consumer experiences, social media amplification and online marketing for all the digital platforms of the Network. A seasoned professional, Savvy brings in-depth expertise across Marketing, Media, Product, Technology and Entrepreneurship. In her new role, Savvy will be reporting to Vivek Srivastava.

Other senior management promotions include Manish Wadkar, Senior Vice President & Head - Legal, Pranav Bakshi, Senior Vice President – Digital, Hina Jafri, Vice President & Head – Corporate Communications, Poonam Bavdanker, Vice President – Human Resources, Saurabh Bhowal, Vice President & Head – Content and Programming, Zoom & The Zoom Studios and Mihir Bhatt, Vice President & Executive Editor, Times Influence.

Continuing to play a pivotal role in aiding the Network’s growth, Leadership team comprising Jagdish Mulchandani - Chief Operating Officer and Executive President, Jignesh Kenia, Executive Vice President & Head – Corporate Strategy & Digital Transformation, Gaurav Dhawan, Executive Vice President - Revenue and S. Srivathsan as Executive Vice President and Head - Human Resources will drive their respective portfolios for the Network.

Wednesday, 28 July 2021 00:00

Women aspire to lead but are hesitant. Why?

Gender discrimination, workplace bias, limited growth and development opportunities, tokenism, policy gaps remain roadblocks for growth of women in the communications industry

• Less than half (42%) women believe that equal pay for equal work is not practiced

• 53% respondents said that organisations don’t have a clear career growth path for women joining post maternity

• 79% women stated that their organisation considers home investments as gaps during promotions or assignment of critical assignments

Women’s Indian Chamber of Commerce & Industry’s Public Relations and Digital Marketing Council and leading B-School, Indian Institute of Management, Kozhikode (IIMK), today announced the findings of the first edition of the ‘I Lead’ survey – a collaborative study launched to capture the experiences and challenges for women to reach leadership positions in the field of communications. The study also reports the progress made so far by organisations and offers a framework that organisations can adopt to move towards a gender-inclusive workplace.

The ‘I Lead’ survey conducted in early 2021, received an overwhelming response from 1000+ women communication professionals (across genres of Journalism, Advertising, Public Relations, Digital Communications, Content Writing, Corporate Affairs and Corporate Communications).

As per the recent World Economic Forum’s (WEF) Global Gender Gap report of 2021, this year India slipped 28 places, and was ranked 140 among 156 countries, indicating the need for enabling policies to support women in the workforce. In the communications industry, despite women already forming a very large part of the workforce, almost 34%, compared to a national average of 14%, the ratio drops to just 11% at senior management positions, and a mere 3% in boardrooms.

The findings of the recently launched ‘I Lead’ survey corroborate this reality. Less than half (42%) women believe that equal pay for equal work is not practiced. Two third (68%) respondents stated that their organisation does not have a formal mentoring program for aspiring women leaders. More than half (53%) respondents said that organisations don’t have a clear career growth path for women joining post maternity leave or critical care breaks. 79% women stated that their organisation considers home investments as gaps during promotions or assignment of critical assignments. More than half (53%) respondents said that their organisations do not recruit and engage in formal succession planning to ensure gender diversity. The study indicated a mere tokenism approach exists currently, with Diversity and Inclusion policies being more of a ‘tick-in-the-box’ with little ability to eliminate gender discrimination, increasing instances of workplace bias and deep routed sexism, limited mentoring and training support, and lopsided HR policies. These startling numbers re-emphasize the need for the communications industry to walk the talk of creating an inclusive and equitable work environment for women.

Kavita Lakhani, Director Operations, Weber Shandwick and National President, WICCI Public Relations and Digital Marketing Council said, “While 66% respondents of the survey agreed to the existence of gender diversity at their workplace, 61% respondents stated that equal number of men and women are not in leadership roles. The ‘I Lead’ survey underscores the need for a gender inclusive culture that enables high-performing women to grow into leadership roles – and above all have complete control and freedom to drive their career journeys in the direction they desire. To empower more women to reach the top, organisations must expedite action in three key areas: modeling leadership and building confidence through role models/networking, progressive policies, and support systems to nurture ‘women of future’ and providing corporate development programs that propel qualified women who aspire to lead. It is my fervent belief that this study will inform and encourage leaders to take clear and decisive steps to develop the leadership potential of their female employees - and that we will all be stronger for it.”

Prof. Deepa Sethi, Chairperson, PGP-LSM, IIM Kozhikode, and the Project Coordinator said, “It is high time women are treated equally. Diversity and inclusion policies need to be implemented in true essence. Women are not asking for special treatment, nonetheless they do deserve equal treatment in every aspect of work including their climbing the ladder to the leadership roles. Success stories are not written on paper, these are engraved in human minds through the way we transact with each other as individuals. The ‘I Lead’ survey is an attempt to put together a framework towards a healthy workforce and is grounded on perspectives from women in the PR and Communications industry in India.”

The ‘I Lead’ survey also captured the progress made by companies in recent years towards ensuring gender diversity, clearly indicating some big wins. Two thirds of the respondents (68%) women said that male and female employees are evaluated on equal parameters. 67% participants accepted that their organizations value and nurture ambitious women. More than half (63%) respondents affirmed that women are provided with upskilling opportunities. 7 in 10 (74%) women agreed that their organisations encourage them to speak up against workplace discrimination/harassment, clearly indicating a commitment to building a safe and inclusive culture.

The WICCI PR and Digital Marketing is committed to play an instrumental role in sensitizing stakeholders, for enduring and impactful change. Towards this end, the ‘I Lead’ survey recommends a transformative framework (known as OTS) in view of three gaps identified at policy, skillset, and mindset level, clearly indicating the need to restructure and together introduce a change mechanism for the industry.

• Organisational Policies (O): Creating inclusive, realistic and impact driven organization policies that are designed to support ‘women of future’ need to be the foundation of a workplace that is truly committed to diversity and inclusion.

• Training, mentoring and development (T): Focusing on sustained and comprehensive training, development, and mentorship programs for women at different stages in their career journeys, including those returning to work post maternity, sabbatical or a career break.

• Support system (S): Enabling an inclusive workplace culture, while creating independent support network groups, both at an organizational and industry level, will help women employees be heard without being judged. Additional responsibility lies with human resource departments, consultancies, and recruiters to ensure ‘equal pay’ is a reality for women, at different stages of their careers.

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