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- By Ayushi
- 16 February 2012
- Digital
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Beautiful indeed! The first thing that comes to your mind after logging on to Pinterest.com is something very discerning and attractive. There are several keys to Pinterest’s success, but one of them is the simplicity and pleasure of adding a photo to one of your boards. As you surf the Web each day, whenever you see something that looks interesting or inspiring or funny, you click the Pin It button on your bookmarks bar to create your own wide world. Along with a remarkable jump in the traffic, the latest one to sign up for this Social Network is none other than Mark Zuckerberg, Co-founder and CEO Facebook.
Pinterest is a vision board-styled social photo sharing website which is especially popular among women. The website and app allow users to create and manage theme-based image collections. The site's mission statement is to "connect everyone in the world through the 'things' they find interesting." Pinterest is managed by Cold Brew Labs, a team based in Palo Alto, California.
A less active account though, Mark’s profile is located at www.pinterest.com/zuck. He is following more than 100 other users, but has posted very little content himself. The Pinterest profile is linked to his Facebook profile.
In December 2011, the site entered the top 10 social networks, according to Hitwise data, with 11 million total visits per week. The next month, it drove more referral traffic to retailers than Linked In, You Tube, and Google+. The same month, the company was named the best new start up of 2011 by TechCrunch. Noted entrepreneurs and investors include: Jack Abraham, Michael Birch, Scott Belsky, Brian S. Cohen, Shana Fisher, Ron Conway, Kevin Hartz, Jeremy Stoppelman, Hank Vigil, and Fritz Lanman.
In January 2012, comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark. Pinterest's wide reach helped it achieve an average of 11 million visits each week in December 2011. The site is especially popular with women, and since February 2012, the U.S Army has approximately 332 pins on 22 boards.
Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. The site proceeded to operate in invitation-only open beta. Later, the site made registration possible after an email request.
On August 16, 2011, Time magazine published Pinterest in its "50 Best Websites of 2011" column. Pinterest is similar to earlier social, image bookmarking systems based on the same principle, such as David Galbraith's 2005 project Wists.
The Pinterest app for iPhone was last updated in August 2011. The company also has a mobile website.
In early 2011, the company secured a $10 million Series A led by Bessemer Venture Partners. In October 2011, the company secured $27 million in funding from Andreessen Horowitz, which valued the company at USD $200 million. Earlier in the year, it had been valued through venture financing at only $40 million.
Mark’s interest in the social network is too early to be deciphered but off course the staggering figures have surely caught the attention of numerous biggies and brands.


