27 September 2022 17:05

DIGITAL

Razorfish India appoints Mitika Malhotra to Head Business Development for North

Razorfish the world leader in helping global brands drive business transformation, part of the Publicis.Sapient platform, announced today the appointment of Mitika Malhotra as the Head of Business Development for North, based out of Razorfish India’s Gurgaon office.

Mitika has experience in Strategy and Business development across International and Domestic markets, planning and implementing sales, marketing, and business initiatives to support corporate objectives.

Prior to joining Razorfish, she was Group Head-Digital Business at Pulp Strategy (an Integrated Marketing Communications Agency) where she acquired as well as grew accounts of Michelin, Rolls Royce, Yamaha Music India, SRS group and other SMEs. Her focus was sharply on strategizing brand and business transformation solutions as she comprehends that seamless convergence of consumer behavior across channels is now the future.

Says Mitika, “Razorfish’s philosophy of Innovation resonates with the quote I live by: 'Most people get ahead during the time others waste’. I am excited to be part of the story that the team here is crafting to set up new milestones.”

Says Charulata, Ravi Kumar, CEO Razorfish India, “We are constantly seeking highly curious people who have the energy and a razor sharp mind to persistently look for lateral solutions for the clients we partner. When I met Mitika, that’s just what I saw in her. She is able to cut through the many layers and get to the core of a business need. She will be a key member of our Business Transformation Advisory team that partners new clients to set them off on the digital path.”

Mitika adds, “I have admired Razorfish for long for the vision and ability to drive the next level of digital around the world. The opportunity to lead Business growth for Razorfish in India and be part of the team that transforms business for some of the most prestigious brands is fantastic and I am excited to be part of this. ”

Gaurav Pathak, COO and Head of Business Transformation, India adds, “At Razorfish, we have a very strong team of highly specialized talent across creative, media and technology. Mitika’s track record and reputation of partnering to build a strong business precedes her and we are looking forward to the energy she will bring on board.”

Razorfish India is a full-service agency with digital and technology at the core, creating experiences that build businesses at the intersection of marketing and technology. Practice areas include web development, technology and innovation, emerging media, social influence marketing, mobile, advertising and brand creative, search, digital in-store, and omnichannel commerce.

Razorfish India has offices across( Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.

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