TheSmallBigIdea (TSBI), which handles the social media mandate for &pictures, conceptualized an inventive yet whacky awards show to honour the cheekiness and the audaciousness of certain Indians.
The CHUTZPAH AWARDS is one fun-tastic, mind-tickling awards show, hosted by stand-up comedians Varun Thakur and Neville Shah, designed as a pre-cursor to promote Haider which premiers on &Pictures.
Harikrishnan Pillai, Co-Founder, TSBI says, “Chutzpah Awards is a classic example of brands becoming bolder and edgier to connect with the audience online. The success for us is that the final video you see has gone up without a single edit or change.”
2 episodes of 15 minutes each has stand up comedians Varun Thakur & Neville Shah ramp up a list of critical events from the last years. The winners of the award include Poonam Pandey, Rakhi Sawant, Abhijeet, Rahul Gandhi, Vijay Mallay amongst many others.
Here are the links of both the videos.
The campaign was kicked off with a vox-pop asking people from the streets of Mumbai about what they think Chutzpah is. The creative drove them to a microsite to vote for the biggest chutzpah moment. The crowdsourced data was then used to write the gags.
TheSmallBigIdea is an integrated digital marketing communications company founded by two ex-television marketing professionals. They specialize in integration of ATL initiatives with digital/social media activities. The agency's clientele includes names like Reliance, The Mud Rush, &Pictures, Bombay Dyeing, and ZEE Q amongst others.