iProspect India, the digital performance agency from Dentsu Aegis Network, has roped in Niti Beri to lead the Paid Media strategists who are based out of the agency’s Gurgaon office. Prior to this, Niti was in-charge of the digital marketing accounts under Google India for a span of 5 years.
“Paid Search is all about being there with the right message at the right time, at the right price. iProspect India has been providing value and business insights through bought media at an extremely efficient cost. Niti has come in with immense experience from Google - the biggest Search engine giant in the world. We are blessed with an efficient team of SEM professionals across all the three branches of iProspect. Niti will be guiding our paid media experts from the Gurgaon branch to deliver best in class campaigns for our clients based out of the Delhi circle. I wish her all the very best and welcome her warmly to the iProspect India family,” said Vivek Bhargava, Managing Director, iProspect India.
Niti Beri has been a digital marketer for more than 7 years. She began her career as a Management trainee at Satyam Computers (now Tech Mahindra) before moving to Google. During her 5 1/2 years at Google she took up various roles. She has extensive experience in working on accounts ranging from the biggest Fortune 500 companies in the US like AT&T, Citigroup, Johnson & Johnson and Abbott Labs to budding start-ups and new entrants into the Indian market.
40-60% of all website traffic originates from a search engine. Paid Search harnesses the power of search engines’ advertising platforms to deliver extremely relevant, highly targeted ads to users. The experience and expertise in every vertical enables iProspect to consistently create best-in-class campaigns while the global footprint provides the agency with an unmatched understanding of the nuances of each market.
In her new role at iProspect, Niti Beri hopes to build and sustain an even stronger team of Paid Media strategists to ensure client delight.
Niti said, “It’s been a long seven years in the digital industry and each day has been a new challenge pertaining to the changing ways of digital approach. I am extremely excited to join one of the pioneers of digital marketing industry in the country. I have understood that iProspect has very strong paid media strategists. I look forward to working with them closely and contribute towards building a stronger and more agile team with laser sharp understanding of the clients’ objectives and goals.”