moneycontrol, India No. 1 financial portal, will bring real time analysis, top news and comprehensive data along with live coverage of Budget 2016 for their users. The information will be avaible across multi platforms like web, wap and app, and will enable users get sharp analysis of Union Budget and make them Budget smart.
From pre-budget expectations to culminating with the Budget announcement, moneycontrol will invite views from influential names such as Mukesh Butani-Chairman, BMR Advisor, S Suryanarayanan-Director Finance and Joint CEO ECU LINE Allcargo Logistics, Tarun Chugh-MD & CEO PNB MetLife, Radhika Rao, Economist DBS Bank and many more.
Budget being the biggest financial activity of the year, moneycontrol has designed an extensive three week phase plan: pre-budget, day of budget and post-budget. Pre - budget focused on top budget news and issues along with experts expressing their expectations. There were also interactive features like trivia, FAQ’s and Letter to the FM- where users could express their expectations from the budget.
moneycontrol will not only stream the FM speech live, but users will also be able to track its impact on stocks and their portfolio real time. It will also bring expert reactions and demystify Budget 2016 impact on common man and various sectors. ‘Live Chat’ and ‘Ask the Expert’ features will enable users to get access to experts from various corporate and markets and economy. With features like ‘Tax Calculator’ and ‘Pick Your Profile’, users can calculate how the new proposals will impact their wallet and understand the impact on SMEs, salaried class, pensioners and students. It will also feature content in a aimplified manner like slide show of ‘What’s Costlier/ Cheaper’ from consumer prospective.
Post-budget analysis will showcase the impact of Budget policies on the stocks, decoding the budget sector-wise and how to plan investments and finances better.
moneycontrol, has also rolled out an extensive marketing plan on web, mobile, print and outdoor along with social media amplification using infographics and video led posts. They will also release an e-book right after the Budget capturing the key highlights along with market and sector wise impacts for their users to download and access.