01 February 2023 12:34

MediAvataar's News Desk

MediAvataar's News Desk

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Thursday, 12 January 2023 00:00

AdClub to host Effie India Awards on 13th Jan

Welcomes META as ‘Presenting Sponsor’, COLORS as ‘Associate Sponsor’, ULTRATECH CEMENT LIMITED as ‘Category Sponsor’, and CRAVING DIGITAL as the ‘Celebration Partner’

The prestigious awards will laud the best of effective marketing communications on Friday, 13th January, 2023

Welcoming the new year with zeal and valor, The Advertising Club (TAC) is all set to ramp up the celebration of the most Prestigious Advertising and Marketing Awards show “EFFIE India Awards 2022”. Recognizing the category game-changers and innovators for the year, the glittering ceremony of EFFIE India Awards 2022 will be held on Friday, 13th January, 2023 at Taj Lands’ End – Seaside Lawn, 6:30 pm onwards.

Since the last 22 years, EFFIEs has grown to become an industry gathering attracting 1500 professionals from the world of Advertising, Marketing, Media, Research, PR, and Communication, making it the third largest EFFIE award in the world. Surpassing all its previous records, this year, EFFIE India Awards has received 986 entries, the highest ever in 22 years, with as many as 53 agencies participating. With 300 marketing professionals and 193 media professionals and planners, EFFIE welcomed 493 jury members to grace the judging process.

Talking about this year’s EFFIE, Partha Sinha, President, The Advertising Club, said, “The Advertising Club is a proud advocate to brands and agencies that create impactful innovations. It has been a long pause and we are excitedly expecting to witness some amazing work receive recognition and appreciation. This year at EFFIE India Awards, we are looking out for meaningful work that reflects effectiveness and efficiency. We are ecstatic and cannot wait to watch the category torchbearers and their work being celebrated at the industry’s most coveted awards event.”

With the newest edition of EFFIE India Awards 2022, presented by META along with COLORS as ‘Associate Sponsor’, ULTRATECH CEMENT LIMITED as ‘Category Sponsor’, and CRAVING DIGITAL as the ‘Celebration Partner’, EFFIE recognizes what has worked at the marketplace and how advertising has contributed towards building a brand. Honouring how well advertising has impacted the success of a brand in the marketplace, EFFIE is the only award that is presented to both the agency as well as the client.

With significant patronage garnered over the years, EFFIE introduces a profound change in the concept of advertising awards. Growing to be recognized as one of the most coveted awards, EFFIE is not just a celebration of the craft of advertising, but a solid acknowledgment of an agency’s power to build brands.

On January 13, a fantastic line-up of policymakers, regulators, senior bankers & financial service executives, fintech, and big-tech companies will dissect key trends and banking industry issues, and set the tone for the future

The Business Today Banking & Economy Summit 2023 returns with an exceptional line-up of policymakers and regulators, top executives from banking and financial services, fintech start-ups, tech corporations, aggregators, card companies, and other key stakeholders. The summit, which will be hosted on January 13 at the St. Regis Hotel (Imperial Hall) in Mumbai, will discuss significant trends and concerns relating to the evolving business and operating environment in the banking and financial services sector.

The agenda for Business Today Banking & Economy Summit 2023 has been meticulously set against the backdrop of the global economy facing extraordinary challenges, such as tremendous unpredictability in demand; an economic slowdown; supply chain disruption; rising inflation; and interest rate hikes. This annual intellectual summit will feature panel discussions and fireside conversations where eminent speakers discuss how, despite these obstacles, the Indian economy is in better form than most other emerging economies and the global economy, but is yet not immune to the global crises' repercussions.

Shri Nitin Gadkari, Minister of Road Transport & Highways will speak on Investing in Infrastructure to Drive Economic Growth, while Dr. Bhagwat Kishanrao Karad, Minister of State, Ministry of Finance, will dwell on the topic Serving the nation – Reinforcing the Backbone of India’s Economy. Shaktikanta Das, Governor, Reserve Bank of India will address delegates on The Economy & Banking: Riding the Storm.

Speaking on the topic Banking on a High: The Big Turnaround & Challenges Ahead will be Amitabh Chaudhry, MD & CEO, Axis Bank. Top bankers and executives who will participate in a much-sought-after discussion on the Banking on the Economy include Soumya Kanti Ghosh, Group Chief Economic Advisor, SBI; D.K. Joshi, Chief Economist, CRISIL; Madan Sabnavis, Chief Economist, Bank of Baroda; and Shubhada Rao, Founder, QuantEco.

The discussion on Banking in the Digital Age will have Rajnish Kumar, Chairman, BharatPe and Former Chairman, SBI, R. Subramaniakumar, MD & CEO, RBL Bank; and Murali Ramakrishnan, MD & CEO, South Indian Bank in attendance.

Discussing Banking & Fintech: A New Partnership, the rise of Fintech, market-based financial intermediation, innovative financial goods, and services will be CSB Bank MD & CEO Pralay Mondal, TamilNad Mercantile Bank MD & CEO S Krishnan, A.K. Purwar, Chairman, IIFL Finance and Former Chairman, SBI; A.P. Hota, Independent Director, Federal Bank and Former MD & CEO, NPCI; Anirban Mukherjee, CEO, PayU; and Sanjay Doshi, Partner, Head – Financial Services Advisory, KPMG in India

The NBFC angle will be deliberated by Ramesh Iyer, Vice-Chairman & Managing Director, Mahindra Finance; Umesh Revankar, CEO & MD, Shriram Transport Finance Company; and Manish Shah, MD & CEO, Godrej Capital.

Green is the flavour of the season, and a panel will deliberate on Sustainable Finance in the Green Economy. The participants are Vineet Rai, Founder and Managing Partner, Aavishkaar Capital; Ankur Khurana, Managing Director, Corporate, Commercial and Institutional Banking, India, Standard Chartered Bank; and Vijay Nirani, MD, MRN Group.

A discussion on the relevance and outlook for small finance banks and payments banks will be taken on by Rajeev Yadav, MD & CEO, Fincare Small Finance Bank; Anubrata Biswas, MD & CEO, Airtel Payments Bank; Rishi Gupta, MD & CEO, Fino Payments Bank; and Sanjay Agarwal, MD & CEO, AU Small Finance Bank

The Chairman of the National Bank for Financing Infrastructure and Development, K.V. Kamath, will discuss the Future of Banking in an Uncertain World. Arundhati Bhattacharya, Chairperson and Chief Executive Officer of Salesforce, will speak on the topic A Lifetime in Banking – Arundhati’s Story.

The opinions of Kaustubh Kulkarni, Senior Country Officer - India & Vice Chairman, Asia Pacific, JP Morgan; Hitendra Dave, CEO, HSBC India; Ashu Khullar, CEO, Citibank India; Sanjiv Chadha, MD & CEO, Bank of Baroda; V. Vaidyanathan, MD & CEO, IDFC First Bank; and Piyush N. Singh, Senior Managing Director, and India Business Lead, Accenture, will be presented through a discussion on Banking on the Competitive Edge.

The Business Today-KPMG Best Banks & Fintech Awards presentation ceremony will wrap up the summit's conclusion. The Business Today Best Banks Awards are the most sought after in the industry because they combine quantitative ranking utilising the most comprehensive set of parameters with qualitative ranking based on bank inputs examined by a super-eminent jury panel. The jury panel was led by K.V. Kamath.

Wednesday, 11 January 2023 00:00

The 2023 PHNX Awards are open for entries

This year’s AdForum PHNX Awards are open for entries – with their usual diverse jury and a compelling new theme: peace.

In 2020, deep in the heart of lockdown, AdForum launched the PHNX Awards. Not so much a competition as a celebration of the resilience of creativity. One that would allow everyone to judge – not just creatives, but planners, executives, clients, PRs, marketers, consultants…in fact everyone who makes up this vibrant industry.

Now in their fourth year, the PHNX Awards have taken flight once more. Entries are open until April 1, with the shortlist published on April 17. An online celebration will take place on May 16.

Once again, the competition is initially FREE TO ENTER. There will be a fee of 180 euros for SHORLISTED ENTRIES ONLY.

The PHNX has always been about friendship and harmony. But this year it’s also about something else: PEACE. Something we all crave, but which seems elusive right now.

So this year’s competition will feature a new prize: Creativity for Peace. Campaigns against hate. Campaigns against prejudice. Campaigns against war. All of these will be considered for the prize. Of course, the most inspiring work in traditional categories will also be rewarded.

Last year almost 1000 creatives, marketers, journalists and consultants judged work from all over the planet. This year’s jury promises to be equally spectacular.

The PHNX Awards are looking for jurors and entrants. To join the celebration, see the links below. And as someone once said, give peace a chance.

More info can be found here :https://www.adforum.com/torch/phnx-2023/about

NYF Health and Ogilvy Health Partner to Launch NYF Health Student Challenge/Internship

NYF Health Awards Releases "Grand Jury Sit Down" interviews with Adam Hessel, Ogilvy Health CCO and Executive Jury President

The New York Festivals Health Awards announced the 2023 NYF Health Awards Grand Jury.

The Health Awards powerhouse jury of respected international healthcare advertising leaders and creatives are representative of 15 countries on 6 continents. The Grand Jury panel is comprised of 100+ creatives who are some of the most innovative minds in healthcare advertising and their extensive industry experience has been recognized for exceptional achievement within the industry. The 2023 jury's high standard of excellence and distinctive viewpoints ensures that entrants work will be evaluated thoughtfully and with the utmost of consideration.

"2023's Health Awards Grand Jury reflects the diverse range of talent prevalent in today's healthcare advertising and marketing space," said Lauren Murray, Associate Executive Director, NYF Health Awards. "I'm thrilled these prominent executives are sharing both their time and industry expertise."

To showcase the 2023 NYF Health Grand Jury, Ogilvy Health New York Chief Creative Officer Adam Hessel met with 6 of 2023's jurors for a "Grand Jury Sit Down" to discuss working in the healthcare space. Within the series of interviews Adam shines a spotlight on the future of healthcare advertising, emerging technological mediums, and solicits advice from the panel on behalf of fellow industry creatives. Panelists include Nicholas Capanear, Executive Craft Director at Eversana Intouch; Mateus Coelho, Associate Creative Director at TBWA\Chiat\Day; Josh Grossberg, Executive Creative Director at McCann Health; Renata Maia, EVP, Group Creative Director at Area 23; Patrick Moos, Executive Creative Director at VMLY&R Health, and Roberto Vilhena, SVP, Creative Director at FCB Health New York. 

NYF and Ogilvy Health have partnered to share an exciting opportunity for the next generation of creatives, a student creative brief competition. For the first NYF Health Student Challenge, entrants will be asked to create a new social campaign for A Walk on Water-a non-profit organization dedicated to honoring athletes with unique needs through surf therapy. Students will be provided a brief and the work will be judged by Adam Hessel, NYF Health Awards Executive Jury President and the NYF Health Executive Jury. The 2023 NYF Health Student Challenge winner will receive a NYF Health Awards trophy and be provided a paid internship at Ogilvy Health New York. For more information and to review the brief, visit Student Categories.

"As a supporting partner, Ogilvy has really stepped up to offer a double win for the student entrants. Adam's idea to supply a brief to showcase student work and offer the winner the opportunity for a paid internship at Ogilvy Health New York truly supports the next generation as they advance into the healthcare advertising industry," said Scott Rose, Executive Director, NYF Health Awards.

"This is a great opportunity to work on a brief for an amazing brand that does an incredible amount of good. Those who create the winning work will be offered the opportunity to intern at one of the best advertising agencies in the world, Ogilvy. My message to all interested students is 'go for it and go big'!"-Adam Hessel, CCO, Ogilvy Health New York

The final deadline to enter the NYF Health Awards is March 3rd, 2023. For more information on the 2023 NYF Health competition and to enter, visit: HERE.

Tuesday, 10 January 2023 00:00

Vh1 Supersonic is back with its 2023 Edition

India’s Biggest Multi-Genre Music and Lifestyle Festival – Budweiser Beats Presents Vh1 Supersonic Co-Powered by NEXA, is back with its 2023 Edition!

Keeping fans at the forefront, with the best-in-class brands, Vh1 Supersonic is coming back with a bang from 24th-26th February 2023 in Pune

Uniting music lovers and lifestyle enthusiasts, Vh1 Supersonic, the much-anticipated multi-genre music and experiential destination is all set to return after a hiatus of two years, celebrating all things music, food, art, fashion and gaming!

The one-stop shop for all things pop-culture is here to help everyone escape from the mundane life and revel in things that make them feel young, wild, and free. Vh1 Supersonic gears up for an unparalleled experience from 24th to 26th February 2023 at Mahalakshmi Lawns, Pune… with the one question - Why be HERE, when you can be THERE? It’s time to ‘Be There Be Free’. Book your passes now at https://www.gosupersonic.in/!

Riding high on its successful 7 previous editions, Viacom18’s marquee property, Vh1 Supersonic 2023 has not only onboarded sponsors and forged partnerships with the category leaders across sectors, that transcends genres, boundaries, cuisines, artists, and experiences, all at one place! The total sponsorship value has levelled up, with Budweiser Beats on board as the Title Sponsor, with them curating multiple one-of-a-kind experiences across the festival like bringing back the much loved Budweiser Beer Garden along with their very own Techno & House stage; BUDX Spectrum, a dancefloor which thousands have graced over the years, amongst other exciting engagements at the festival.

Along with powered by sponsors onboarded such as NEXA, and eminent partners such as World-renown Audio partner, JBL & cocktail partner - Jimmy’s Cocktail, there are sure to be lifelong memories of a multi-sensory experience.

Travel Partner - Make My Trip, youth partner - Under25 Club, Vibe Partner - Slim Jim (India’s biggest Hemp Lifestyle Brand), and Fitness Partner - Gold’s Gym - are also coming together to provide never before seen offers exclusively for the buyers of Vh1 Supersonic Passes. Last, but not least - Impresario Entertainment & Hospitality Pvt. Ltd will be partnering with Vh1 Supersonic with a more holistic consumer experience in mind. They will offer a one-of-a-kind food and beverage experience, to give consumers an elevated experience of a fest within a fest!

Speaking on the brand partnerships and support received for this edition of Supersonic, Mahesh Shetty, Head – Network Sales at Viacom18 Media Pvt Ltd said, “As one of the biggest multi-genre music and lifestyle festivals in the country, Vh1 Supersonic has evolved into an unrivalled cultural phenomenon. It has established itself as one of the premiere destinations for youth brands to reach their target demographic. Our seamless brand integrations keep us ahead of the game; leading global brands like Budweiser partnering with us once again as well as partners like NEXA and JBL joining us in this journey is a sterling example of the success of Vh1 Supersonic each year.”

Gaurav Mashruwala, Business Head, Viacom18 LIVE (Integrated Network Solutions) added, “For over a decade, Vh1 Supersonic has carved an unequivocal legacy for itself, becoming synonymous with an exceptional experience that combines music, love, food and art. It continues to cross benchmarks with phenomenal support from like-minded brands. Our Superfam can look forward to an unrivalled new edition, across multiple consumer touchpoints, thanks to our incredible support systems - our partners and their distinguished offerings.”

On the partnership with Supersonic, Vineet Sharma, VP Marketing – South Asia, AB InBev, said, “Vh1 Supersonic has come to be known as one of India's most iconic music festivals with its larger-than-life experiences, genre-defying music and as an established culture-shaper. These are tenets that strongly resonate with our brand, and we're thrilled to be collaborating again to bring back the newest edition of the festival, after a 2-year wait. We will see the return of some of Budweiser's most coveted experiences at Supersonic, but beyond that, with Budweiser Beats, we promise to level up the energy with new and unforgettable moments for fans and festival goers to enjoy the music this year.”

Synonymous with Vh1 Supersonic, Festival Curator Nikhil Chinapa, said, “We're been away for two difficult years and we’re thrilled to be back.. and back with a bang! Much has changed while much remains the same. Incredible international and indie artists, phenomenal production, flea market, food and fashion streets… but most of all, our SuperFam is back and I can’t wait to see them all! I'm beyond excited and I can’t wait to make new friends and catch up with old ones at Vh1 Supersonic 2023!”

To ensure a hassle-free super-trip, festival enthusiasts can buy the Supersonic Pass inclusive of Travel and Hotel deals through curated, special holiday packages by Travel partner, Make My Trip. As the Youth partner, Under25 will organize on-ground Supersonic Townhalls in colleges to create engaging, learning & festival-focused activities via college ambassadors while also providing potential jobs/internships to the young, budding talent across India today who want to see what this entertainment industry is all about! Coming on board as the Vibe partner, Slim Jim will give away exclusive Eco - Friendly, Hemp-based products only to Supersonic pass holders with 50% off, before and during the festival. To fulfil the hunger pangs of all, trailblazer Impresario Entertainment & Hospitality will not only have the self-programmed SOCIAL stage with SOCIAL-dedicated bars across the festival but also the most exciting integration will be the curation of the Superflea; with specially curated experiences and pop-ups by restaurants under the Impresario portfolio such as SOCIAL, Smoke House Deli, Salt Water Cafe, Slink & Bardot, Boss Burger, Lucknowee, Prithvi Cafe & many more! To add to the extravaganza, the Superflea will also feature a few brands that are ‘Friends of Impresario’!

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