01 February 2023 12:09

MediAvataar's News Desk

MediAvataar's News Desk

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QYOU Media India, one of the youngest and fastest-growing integrated media companies spanning across platforms such as television, Connected TV (CTV), gaming, and influencer marketing, has announced that it will be promoting its key sales personnel, Pankaj Rai and Ashish Kotekar, to national-level roles to further strengthen its sales team.

The company has made Pankaj Rai, responsible for the monetisation of the network's flagship Hindi channel, The Q, as well as the network's gaming business, following the acquisition of Maxamtech Digital Ventures by QYOU Media India. He will continue working in New Delhi for his new position and help propel integrated sales for QYOU Media India's verticals as Branch Head for North and East.Ashish Kotekar will serve as the National Sales Head for the Connected TV (CTV) business, which includes channels including The Q, Q Marathi, The Q Kahaniyan, The Q Comedistaan, and Q GameX, as well as forthcoming new launches in the broadcast and digital spaces. In addition to his role as Branch Head for West and South based in Mumbai, he will oversee integrated sales for QYOU Media India's verticals (Linear TV, Connected TV (CTV), and gaming) in his regions.

Both Ashish and Pankaj will continue to report to the CEO of QYOU Media India, Simran Hoon.

Speaking on the elevations, Simran Hoon, CEO, QYOU Media India, stated, "Pankaj and Ashish have been integral in garnering top-dollar revenue for the business in the face of a challenging macroeconomic environment."

In the past 18 months, The Q has established itself as a leading FTA channel with 80 advertisers onboarded, an incredible achievement for a new media brand.

QYOU Media India is now uniquely positioned as one of the sole companies to provide advertisers with integrated solutions across Linear TV, Connected TV (CTV), and Gaming, the company could not be more confident about the new opportunities that lie ahead for the organisation.

A big treat is awaiting television viewers in the New Year, on Saturday, January 7 night, to be precise, when the world’s third richest person, Gautam Adani, will be sitting in the hot seat of Rajat Sharma’s ‘Aap Ki Adalat’. Gautam Adani will be replying to a barrage of questions from the inimitable TV icon Rajat Sharma, who will be returning with fresh episodes of his longest-running TV show.

Adani, who normally avoids one-on-one TV interviews, has agreed to be the guest on the show. He will be replying to several tricky questions from Rajat Sharma, relating to controversies relating to his corporate group. Already there is a lot of buzz among the social chatterati about how Adani is going to respond to accusations that have been levelled by his rivals and opposition leaders. Expectations of viewers about this episode have naturally reached a fever pitch as the D-Day draws closer.

Last month, Rajat Sharma asked viewers to share the names of top personalities they wished to see in fresh episodes of ‘Aap Ki Adalat’, and Gautam Adani’s name figured on top of the wish list. The list includes names of several other top personalities, who will also be featured in ‘Aap Ki Adalat’, as it steams ahead in the coming weeks with fresh episodes. The wish list includes top cricketers, politicians, godmen, and superstars of Indian cinema.

Since its inception in 1993, ‘Aap Ki Adalat’ has featured more than 1,000 prominent personalities sitting in its dock. From powerful politicians, film superstars, leading sportsmen, famous singers to spiritual gurus, none could escape the probing questions from Rajat Sharma, always delivered with a smile, but with exact precision. The roster of distinguished guests in his iconic show includes Presidents, Prime Ministers, cabinet ministers and chief ministers. ‘Aap Ki Adalat’ is the only show that has the distinction of getting all three Bollywood Khans together on the same stage.

There is no other show in the Indian TV industry where eminent guests lay bare their raw emotions, vulnerabilities, and no-holds-barred opinions with such ease. Another high point is that ‘Aap Ki Adalat’ on India TV can now be watched by viewers across the world, including the USA and UAE.

Catch the premiere this Sunday, January 8th at 2:00 PM only on Colors Tamil

Commencing the year on a grand scale, Colors Tamil, Viacom18’s Tamil Entertainment channel is all set to telecast the World Television Premiere of Bhaskar the Rascal, this Sunday, January 8th, 2023. The action-comedy film stars superstars Mammootty and Nayanthara as the leads. With special partners “Pongal Listla Gold winner Kandippa Irrukanum” Bhaskar the Rascal will telecast this Sunday, January 8th 2023 at 2:00 pm. Tune into Colors Tamil, to witness the quest of two young children, to have a complete family.

Written and directed by Siddique, the film features Actor Sanoop Santhosh Actor J. D. Chakravarthy, Actor Isha Talwar and Actor Anikha Surendran as the supporting cast.

Bhaskar (Mammootty), although being a prosperous businessman, is a widower, harsh in his manners, and prone to picking fights. Shivani (Anikha) and Aadi (Sanoop Santhosh), his son, are great friends. Aadi also adores Shivani's widowed mother Hima (Nayanthara). The children want to have the two married because Shivani equally appreciates Bhaskar's bravery. Although personality conflicts are already a hindrance to the same, all hell breaks loose when Hima's mysterious past is unveiled by a vengeful enemy. Do Bhaskar and Hima come together to fulfill their children’s dream of having a happy family and what pasts come to the spotlight, calls for an exciting watch this weekend.

Commenting on the occasion, Director Siddique said, “My film journey began with Mammootty and I am glad we came together after seven long years for Bhaskar the Rascal. More than an action-oriented format, we decided to take a soft and delightful tempo towards the film. Mammooty and Nayanthara are superstars in the industry and it was an exciting experience to direct them together. Both of them are fantastic actors and very grounded. I am glad that Colors Tamil is telecasting the film’s World Television Premiere and we look forward to the audiences having a great weekend.”

Adding to this Actor Mammooty said, “I am glad to be working with director Siddique after a span of seven years. The experience working for the film was all the more magnificent working alongside Lady Superstar Nayanthara again. It is a joy to watch her perform and I have seen her grow since our first film together. Bhaskar the Rascal is a unique character because he is a gem at heart but his anger issues are what puts him into trouble, which is very relatable since most of us are like that in reality when we mess things up in the heat of the moment. With the World Television Premiere, audiences will get to watch Bhaskar the Rascal on small screens and enjoy this family-oriented film with their families.

Get seated with your families to watch the World Television Premiere of Bhaskar the Rascal, this January 8th, Sunday at 2:00 pm only on Colors Tamil.

Wednesday, 04 January 2023 00:00

MY FM – Action Packed December

Major On Ground events across Cities

MY FM the radio network arm of DB Corp Ltd executed major On Ground events across most of its markets. Chandigarh did Folk Studio with Gurdas Maan, Bhopal did MY FM Dekhta Hai, Jaipur Property Carnival across Kota, Ajmer and Bikaner, Nashik did Retro Kitty, Rangrezz Painting competition across most of the markets.

In Chandigarh, it was a heavenly evening for the audience with Gurdas Maan performing live for the audience, it was a packed house and the audience thoroughly enjoyed the folk music. One lucky winner also got an opportunity to perform alongside Gurdas Mann sahab.

MY FM Dekhta Hai – Bhopal is a unique activity to drive traffic awareness in the city. A live MY FM booth is set up at a major crossing in the city to monitor traffic and educate violators. Bhopal activity happened at the Roshanpura Chowk Retro Kitty Nashik, is a concept based Kitty party had who’s who of the city participate. Sonali Kulkarni is an Indian Actress and primarily appears in Marathi show.

Rangrezz is the biggest painting competition in Tier II & III markets, Jaipur saw more than 25k students participate in the competition and the Grand Finale had around 500 students participate.

Property Carnival Jaipur – Jaipur is potential high investment interest for people residing in cities across Rajasthan, Jaipur property happened in 3 cities Kota, Ajmer and Bikaner. Garnering good response for the builder

Speaking about these events Rahul Namjoshi CEO MY FM said, “MY FM represents the real Bharat, there is a lot of traction in these markets. Our deep rooted understanding of these markets makes us the preferred choice of the advertisers. December was an action packed month across the network. Overwhelmed at the amazing response both from the audience and advertisers partners. There is more action in the coming months we are doing Kahani Shaurya Ki and Dil ki Baat with Javed Akhtar. Stay Tuned!!


Bharat24, Nation’s Fastest Growing National Hindi News Channel is now also available on DD Free Dish’s Channel No. 074, India’s Largest DTH operator, to further strengthen its reach among Hindi News Viewers.

The channel which is centred around the theme of ‘Jahan Tak Bharat, Wahan Tak Bharat24’, currently boasts of a strong network of over 4000 reporters, with a goal to have one reporter in every constituency of the country, which ensures that viewers seamlessly get the widest range of news from all corners of our nation, making it a ‘truly national’ news channel. The channel is already present across all major DTH and MSO platforms namely Tata Play – 531, Dish TV – 667, D2H – 750, Airtel DTH – 373, Jio TV – 430, DEN – 318, Radiant – 308, RM Network – 109, Siti Network – 312, Hathway – 217, ICNCL WB – 175, Digiana Cable – 308 and Haldwani Digital Services Pvt. Ltd. – 110

Commenting on the milestone, Bharat24’s Chief Business Officer & Strategic Advisor to Board, Mr Manoj Jagyasi said, “Now that Bharat24 is placed on DD Free Dish DTH platform, we are assured that the channel will witness manifold reach and further boost the channel’s popularity among the Hindi News Viewers. This is even beneficial for our 100+ advertisers who will gain from our significant gain in reach”.

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