15 August 2022 21:33

MediAvataar's News Desk

MediAvataar's News Desk

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BARC, UP-Uttarakhand News Genre (6 Channels), Wk 49’21 to Wk 27’22, 2+ All, 0600-2400 Hrs, Cum Reach in Mn.

Zee UPUK receives more viewership than competitors making it the No 1 news channel

Zee Uttar Pradesh-Uttarakhand (Zee UPUK), the leading news channel of the region, has surpassed all competitors in the region, as per the latest BARC data released. The data reports, Zee UPUK tops the list with the highest market share of 55% overtaking its competitors ABP Ganga which has a 10% market share. The data also shows competitors - News State and News 18 have seen a fall in viewership with just 17% and 10% market share respectively. Furthermore, Zee UP UK has consistently been the most viewed channel of the state for 31 weeks consecutively.

Source: BARC, UP-Uttarakhand News Genre (6 Channels),avg. Wk 49’21 to Wk 27’22, 15+ All, 0600-2400 Hrs, Market Share in %

The channel was launched with the aim to provide factual and unbiased news to people of Uttar Pradesh and Uttarakhand. Commenting on this big win, Abhay Ojha, Chief Business Officer - Cluster 3, Zee Media Corporation Limited says, "We are ecstatic to be the no. 1 channel in Uttar Pradesh and Uttarakhand, and I am thankful for the trust our audiences have shown on us. We have focused on catering to all the needs of our viewers and committed to become the one-stop-most-trusted regional Hindi news channel. The BARC ratings are testimony to this which fuels our ambitions, and we hope to continue with the same momentum."

In the past 13 weeks, BARC report establishes that the channel also leads in ATS with a reach of 15 million individuals per month in the region. The channel has cemented its leadership in both urban and rural market strata in all Time Bands too.

Source: BARC, UP-Uttarakhand News Genre (6 Channels), Avg.Wk 15’22 to Wk 27’22, 15+ All, 0600-2400 Hrs, Monthly Reach (2+)and ATS

Zee UPUK brings out news from multiple beats such as politics, crime, city, and entertainment. Some of the flagship popular shows of the channels are that have helped the channel gain its dominance across time bands are - UP Maange Uttar, Jan Man, Khabar Garda Hai, 4 Ki Chausar and Jagte Raho.

Since Zee UPUK garners millions of viewership it has also become the top choice for advertising and marketing.

The show’s music adds the perfect mood and nostalgia to its storytelling 

What happens when you realize you have a health condition that you dare not speak about? A condition that brings fear of ostracization rather than the support of near and dear ones? How often do you find people who can truly understand and sympathise with the situation? These questions form the crux of Imtiaz Ali’s next - Dr. Arora- Gupt Rog Visheshagya. Set to stream on SonyLIV from 22nd July, the show centres around the life and times of a sex consultant and his various patients. With poet and lyricist Irshad Kamil’s mesmerising five-song album, the show’s music infuses a hearty dose of romance and nostalgia, complementing the compelling narrative.

Set in Central India, Dr. Arora follows parallel narratives, with several characters across age, gender, and social standing coming to the protagonist - Dr Arora - who they stumble upon in their quest to find a cure to their intimate physical and psychological issues. Interestingly, Arora is not an expert in sexology by choice, but by chance. The series explores why he takes up the profession and social awkwardness about the conditions in sensitive yet humorous manner.

The show deftly covers social stigmas attached to intimacy conversations. It expertly delves into the Indian norm of tiptoeing around the issue, with each character bringing in their own quirks and drama. While it adds colour to the story, it also strikes a conversation around handling them sensitively. Directed by Sajid Ali and Archit Kumar, and produced by Mohit Choudhary, the show features Kumud Mishra, Gaurav Parajuli, Vivek Mushran, Ajitesh Gupta, Vidya Malavade, Sandeepa Dhar, and Shekhar Suman in pivotal roles.

Dr. Arora-Gupt Rog Visheshagya to stream from 22nd July only on SonyLIV


Imtiaz Ali, Creator:

Dr Arora - Gupt Rog Visheshagya is a quirky, funny but sympathetic look towards the doctor and patients who are all dealing with a saucer full of secrets combined with the social milieu of India in the nineties. Music plays an important role in the nostalgia as well as the human feelings which the show deals in. The extremely talented Sunny and Niladri Kumar have created wonderful tracks which we are very proud to showcase. This for me is also the beginning of presenting interesting music in digital shows. I think this is an interesting step forward for us at Window Seat because no matter what the platform is, music will remain an integral part of Indian story-telling.

Kumud Mishra, Actor:

This is my second innings with Imtiaz and SonyLIV and it has been an absolute pleasure. Dr. Arora-Gupt Rog Visheshagya is a refreshing take on an important issue that demands more conversations around it, as that is the only way it can be normalized. That said, the real fun of doing this show for me was in its very interesting storyline, the characters, the locations, the music and the overall milieu that the story is placed in. Both the talented, young directors, Archit and Sajid have made sure that our show pushes the envelope yet remains entertaining for a larger family viewing. I'm really looking forward to the audience's response to our show.

Monday, 11 July 2022 00:00

Pinterest Appoints Bill Ready as CEO

Pinterest, Inc. announced that co-founder, Chief Executive Officer and President, Ben Silbermann will transition to the newly created role of Executive Chairman, and online commerce expert Bill Ready will become Chief Executive Officer and a member of the Board of Directors, effective June 29, 2022.

Ready is joining Pinterest from Google, where he served as President of Commerce, Payments & Next Billion Users and oversaw Google’s vision, strategy and the delivery of its commerce products. Prior to Google, Ready served in various senior leadership roles at PayPal, including Executive Vice President and Chief Operating Officer.

With over 400 million monthly active users, Pinterest has built a healthy advertising business that generated strong cash flow and doubled revenue during the pandemic. In addition, Pinterest has been laser-focused on putting Pinners first, continuously improving its roadmap, investing in creators, shopping and scaling internationally.

“Building Pinterest with such a wildly talented, kind and creative team has been the gift of a lifetime,” said Silbermann. “Today, Pinterest inspires hundreds of millions of people with ideas for every aspect of their lives. We’ve built a growing global business that puts the well-being of our users at the core of everything we do. And we’re just getting started.”

Silbermann continued, “In our next chapter, we are focused on helping Pinners buy, try and act on all the great ideas they see. Bill is a great leader for this transition. He is a builder who deeply understands commerce and payments. And he shares our passion for creating a positive corner of the Internet. I’m confident he’s going to be an outstanding CEO.”

“On behalf of the Board, I am thrilled to welcome Bill to the Pinterest team,” said Andrea Wishom, Pinterest Board Lead Independent Director. “Bill is a proven leader, whose experience in payments, product development, and shopping uniquely positions him to take Pinterest to its next phase of growth. It is a testament to the remarkable vision and leadership of Ben that we are able to welcome Bill, who shares similar values. The Board and I look forward to working with them both to accelerate Pinterest's strategy of bringing everyone the inspiration to create the life they love.”

“There’s no better time to join Pinterest,” said Ready. "I have long admired the brand and platform that Ben and the Pinterest team have created and everything the Company stands for. I am excited to build on that foundation to further scale the Company’s ecosystem and drive increased value for shareholders. Having built multiple businesses from zero and operated at the scale of billions of users, I have a deep appreciation for what it takes to scale a business like this to the next level. I look forward to working closely with Ben, the Board and the rest of the leadership team to capitalize on the many opportunities ahead and usher in Pinterest’s next chapter of growth and success.”

Madison PR, a unit of Madison World, has just announced the appointment of Abhinav Krishna Srivastava as its Chief Executive Officer. He will be based in the Agency’s Mumbai office.

With more than 21 years of experience, Abhinav is an expert in every aspect of internal and external communications covering public relations, public affairs/advocacy, digital, advertising and integrated marketing campaigns. He also comes with enriched experience of Stakeholder engagement, CSR, Financial & Investor Relations, Crisis Management and Media Training. He has led integrated marketing and communications strategies across sectors like Consumer, Lifestyle, Food, Pharma & Healthcare, Technology, Telecom, Energy, Infrastructure, Finance & Banking, Aviation, Automobile, Realty, Retail and Hospitality. Having worked with some of the world's most respected brands, he has experience with multiple consumer market mechanisms and managing complex corporate reputation programs for businesses. Prior to joining Madison PR, he spent almost two years working at SPAG Asia and D Yellow Elephant as Chief Operating Officer. Aside from SPG Group, he has been part of leadership teams at Avian WE, Edelman India, Comma Consulting and Rediffusion DYR. Airtel, McDonald's, Deloitte, Bayer, J&J, Qualcomm, Eros, Shemaroo, Tata Power, TCS, Tata Motors, Gillette, Tata Sons, Mondelez, Shell, Audi, Bill & Melinda Gates Foundation, CNN, Roche, USAID - PSI, Pernod Ricard are just some of the brands Abhinav has worked with.

Sam Balsara, Chairman, Madison World, says, "I am delighted to have Abhinav lead our very capable and experienced Madison PR team as CEO. Am sure he will take Madison PR to new heights and will add a lot of value to our client’s business."

On joining Madison and commencing his new role, Abhinav says, "I'm beyond excited to join Madison Public Relations and be a part of such a respected, mission-driven team of India’s leading homegrown agency group. I look forward to developing our business by building on established clients and finding new opportunities for growth. As communications domain has got revamped in the past 2 years, I believe Madison’s might and my multi sectoral experience will help us expand our growth horizon and get into the big league!”

Madison Public Relations has expertise in brand and corporate communications. Madison PR handles marquee clients like Nivea, Asian Paints, Marico, P&G, Parle Agro, Jubilant FoodWorks, True Elements, Tata Power, Crompton and several others. Madison Public Relations is a part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.

Over 332 million people worldwide use Snapchat every day to express themselves, live in the moment, learn about the world, and have fun together.

We’ve always enjoyed creating new features for our community, and historically we’ve tested new features in different ways, rolling them out to various Snapchatters and geographies.

Snapchat is starting to roll out Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month. This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support.

Snapchat+ will be available at launch in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. We’ll expand to more countries over time. Just tap Snapchat+ on your Snapchat profile to get started.

We’re looking forward to hearing your feedback on Snapchat+ and we can’t wait for you to try our latest products and features.

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