20 September 2020 15:27

MediAvataar's News Desk

MediAvataar's News Desk

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As the flow of company Q2 2020 financial reports nears its end, the picture of the true economic impact of COVID-19 on the media sector has become far clearer. The TV advertising market, as Ampere expected, has been significantly negatively impacted. The theatrical market has collapsed, and the limited reopening has provided scant respite for afflicted companies in the value chain. Pay TV revenues have been placed under further pressure from acceleration in the competing subscription online video market, from consumer household budget pressures, and from the lockdown sports hiatus.

We now expect that the market changes caused by the pandemic—and the associated policy responses—will drive a year-on-year decline in global audiovisual sector revenue of over 6%. To place this in context, in the immediate aftermath of the 2008 financial crisis, the world's TV, film and video market actually grew by 1%.

The unusual circumstances of the current economic downturn—notably the social distancing measures employed across many countries—mean that certain market segments such as theatrical have been affected disproportionately. But even stripping out the impact of the beleaguered cinema sector, the global audiovisual market will shrink by 2% this year, its worst performance in many decades.

Nonetheless, amid the gloomy outlook, there are opportunities for those firms that can adapt to the new market norm most rapidly. Q3 guidance from media owners reveals that ad spend is returning quickly, particularly in the online and addressable space. Commissioner announcements indicate that in certain markets production and commissioning activity is restarting with a vengeance—the current content backlog and lack of fresh new series will particularly favour those firms that can accelerate filming and post-production of their big Scripted shows. Telco H1 results show that broadband growth in many markets has been boosted above pre-COVID levels, and early details from the latest wave of our quantitative consumer polling illustrates that greater numbers of consumers have been introduced to new modes of viewing and paying for content, expanding the addressable online video opportunity still further.

In nominal terms—and working on the assumption that major media markets do not return to national lockdown—we are expecting the wider sector's revenues to have recovered to 2019 levels by the end of 2021. And although the composition of the sector will have been reshaped significantly by then, there are many reasons to feel optimistic about the future of the TV and film market.


Source : Ampere Analysis

Friday, 18 September 2020 00:00

Serious Men on Netflix on 2nd October

Based on the novel by Manu Joseph, starring Nawazuddin Siddiqui and directed by award-winning director - Sudhir Mishra, the Netflix film is set to release on October 2, 2020

About Serious Men: Tormented with his under-privileged societal status, an ambitious underachiever capitalizes on his son’s newfound fame as a boy-genius to improve his family’s fortunes. Little does he realize that the secret he harbors will destroy the very thing he loves the most. Cast: Nawazuddin Siddiqui, Aakshath Das, Shweta Basu Prasad and Nassar, and introducing Indira Tiwari

Talking about Serious Men on Netflix, Nawazuddin Siddiqui, said “This is my third project with Netflix and returning to the streaming service always feels like homecoming. I am excited about this film as I waited almost 20 years to work with Sudhir Mishra. It’s a dream come true. I can’t wait for the audience to watch Serious Men and join this journey with me, this Gandhi Jayanti.”​

Producer: Bombay Fables and Cine Raas Director: Sudhir Mishra Writer: Bhavesh Mandalia ‘Serious Men’ to premiere on October 2, exclusively on Netflix!

The International News Media Association (INMA) today unveiled its list of 30 young professionals judged to be rising stars in the global news media industry for 2020.

The “30 Under 30 Awards” competition is part of INMA’s Young Professionals Initiative and received 163 applications in July and August.

Members of the association’s Young Professionals Committee and the governing INMA Board of Directors reviewed applications and voted on six winners in five categories: Advertising, Audience, Business Intelligence, Content + Product, and Leadership.

Within the list of 30 winners, six overall “grand prize” winners from six regions were selected.

Criteria for selection included being under 30 years of age, early career achievements, insights into innovation, ability to influence, and likely management skills.

Winners in each of the five categories, coming from 20 countries, are:


Maggie Campbell, Account Director, NZME, New Zealand

Lina Hebert, Performance Marketing Manager, Consumer Revenue, Condé Nast, United States

Weijun (Jenny) Lu, Account Manager, Marketing Solutions, South China Morning Post, Hong Kong

Simone Mainprize, Group Digital Manager, News Corp Australia

Sade Muhammad, Director, Representation and Inclusion Partnerships, Forbes, United States

Erin Rettew, Digital Sales Manager, LNP Media Group, United States


Lovisa Bergström, Data Scientist and Team Lead for Analytics Team, Dagens Nyheter, Sweden

Lily Cloake, Marketing Director, Wall Street Journal/Dow Jones, United States

Ronan Doyle, Acquisition & Lifecycle Manager, Independent News & Media, Ireland

Taneth Evans, Head of Audience Development, The Times and Sunday Times, United Kingdom

Mansi Panchamia, Marketing Manager, Corporate Marketing and Strategy, Mid-Day Infomedia, India

Naomi Wills, Customer Success Manager, Business Insider, United States

Business Intelligence

Shotaro Ishihara, Data Scientist, Nikkei, Japan

Kartikay Khosla, Deputy Manager, Jagran New Media, India

Stephanie Lievano, Business Development Manager, Corporación La Prensa, Panama

Arthur Rückert, Head of Data and Strategic Planning, Grupo RBS, Brazil

Virginia Stagni, Business Development Manager and FT Talent Director, Financial Times, United Kingdom

Robert Tidball, Head of Data, Australian Community Media, Australia

Content + Product

Utkarsh Arora, Group Product Manager, The Economic Times, India

Mara Corbett, Creative Operations Director, Gannett, United States

Jostein Larsen Østring, Vice President Development, Amedia, Norway

Adar Rahman, Sub-Editor, Prothom Alo, Bangladesh

Michael Sommer, Project Lead Interaktiv, Kleine Zeitung , Austria


Zack Korman, Lead Architect, Aller Media, Norway

Siyavuya Mzantsi, Editor, Independent Media, South Africa

Nicholas O’Connor, Publisher and Chief Revenue Officer, AméricaEconomía, Chile

Sophia Phan, Deputy Digital Editor, The Sydney Morning Herald (Nine), Australia

Taras Prokopyshyn, CEO, The Ukrainians, Ukraine

Bente Zerrahn, Head of Innovation, Axel Springer, Germany

Beyond the recognition, “30 Under 30” awards recipients will receive access to INMA master classes, INMA membership benefits, and more. All 163 applicants have been provided access to an INMA Young Professionals Initiative Slack channel for ideas-sharing and networking.

Grand Prize winners

Within the “30 Under 30 Awards,” judges selected six young professionals as regional Grand Prize winners. They are:

Africa: Siyavuya Mzantsi, Editor, Independent Media, South Africa

Asia/Pacific: Shotaro Ishihara, Data Scientist, Nikkei, Japan

Europe: Virginia Stagni, Business Development Manager and FT Talent Director, Financial Times, United Kingdom

Latin America: Arthur Rückert, Head of Data and Strategic Planning, Grupo RBS, Brazil

North America: Mara Corbett, Creative Operations Director, Gannett, United States

South Asia: Utkarsh Arora, Group Product Manager, The Economic Times, India

“INMA is profoundly proud of this inaugural class of the 30 Under 30 Awards competition,” said Earl J. Wilkinson, executive director and CEO of INMA. “These are future leaders of the news media industry, and INMA is grateful for our Young Professionals Committee and the judges for shining a light on their early career achievements and leadership potential. The judging process was rigorous, and we look forward to tracking the success of all winners and applicants.”

The first brand song rap & the first Bhojpuri celebration of Dance Day

Launching a special rap version of their brand song composed by 5 Tricks, the channel invites its viewers to showcase their talent through a novel initiative Kamariya Kare Hip Hop

Dance Day is a carnival of dance that is celebrated on the third Saturday of every September. Dance is an integral part of Indian entertainment, especially movies. Be it Kathak, Indian Classical, Western Popular, Jazz or just freestyle, Indian cinema has imbibed and elevated dance forms of varied types. Bhojiwood is no exception. Known for its Lallan Top dance, the Bhojpuri movie industry grooves up with the popular Thumkas and Launda Dance. Regarded as the home for unlimited and authentic Bhojpuri entertainment, ZEE Biskope has been leading the game in differentiation by continually curating viewer experiences beyond just movies. ZEE Biskope launches a Rap version of its brand song on the occasion of Dance Day followed by a viewer engagement drive – Kamariya Kare Hip Hop that will raise viewer engagement to a groovy joyride. Through this initiative, the channel seeks to encourage people to embrace dance as a fun & healthy form of performing art that expresses emotions both aesthetically & symbolically.

The brand has delivered many category firsts since its launch and the rap version of its brand song is yet another milestone in that. Composed by 5 Tricks - a rap group from Bihar, this edition of the brand song will rev up your spirit for a scintillating dance number. To participate in Kamariya Kare Hip Hop contest, viewers need to give a missed call on8563856302 following which they will get an SMS with a link to download ZEE Biskope’s rap song. They can further perform on the rap song, record it and share with ZEE Biskope team through Whatsapp on the same number- 8563856302 along with their name & location. The best entries will be featured on ZEE Biskope channel social media platforms.

Taking the entertainment quotient, a notch higher, ZEE Biskope will launch a full 30-minute original Kamariya Kare Hip Hop show. Anchored by a popular Bhojiwood celebrity, the show will telecast on ZEE Biskope on 4th October 2020. The delightful half-an-hour show will not only showcase the winning videos but will also project the significance of dance in Bhojpuri movies and how celebs have banked on it to entertain audience. Featuring the rap song, the show will be ornamented by bytes from Bhojiwood celebs who will elaborate their take on dance and the channel’s endevour to promote dance.

Talking about the initiative, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “In these restricted times when people are homebound for about 6 months now, entertainment plays a significant role in upscaling their emotional cushion. Despite the constrained reality, people look for opportunities to stage their aspirations through the lens of entertainment. The engagement drives of ZEE Biskope are designed exactly to meet that latent need of our viewers. Kamariya Kare Hip Hop is yet another unique way for viewers to showcase their talent to the world through the channel’s TV & social platforms. The multi-media initiative also gives advertisers an opportunity to reach out to incremental audience.”

Speaking on the launch, Amarpreet Singh Saini, Business Head, ZEE Biskope and BIG Ganga said, “The Bhojpuri entertainment market is becoming increasingly cluttered. It’s hence important to keep a strong point of differentiation that uniquely identifies the brand. The channel is catering to that differentiator through novel viewer engagement drives like Kamariya Kare Hip Hop. The endeavour is to establish ZEE Biskope as not just a movie channel, but a Movie+ brand that brings category firsts at every occasion. This is a stand which no other channel in the category has been able to take till date.”

Dance is a performing art that brings people together in the celebration of life. Taking this very thought forward, the channel rejoices Dance Day through in the Hip Hop way. Touted as the go-to destination for every Bhojpuri movie lover, ZEE Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

Stay tuned and make the most of entertainment only with ZEE Biskope.

From the Future of TV Branding by Charlie Mawer, to projects ranging from filmmaking to illustration, toy design to photography by Gavin Strange, then Taking the leap from VFX to Directing and Producing Feature Films and TV by Hasraf ‘HaZ’ Dulull and an engaging Conversation on news and what Young India wants by Faye D’Souza....

’Re-invent’ Promax India Virtual 2020 promises to keep you engaged and entertained!

Charlie Mawer on The Future of TV Branding:

International Award-winning TV stalwart, TedxTalks speaker and co-author of TV Brand Builders, the definitive guide to global best practice in television design Charlie Mawer regularly leads conference sessions on the topics of branding, design and creative communications.

Charlie has overall creative responsibility at Red Bee. He has led complex network re-brands for the BBC, UKTV, Virgin Media and NBC Universal, and campaigns for Doctor Who 50th, Comic Relief, Fox Turkey, FX Channel, RTÉ and BBC World. A branded content pioneer, he created TV series for Ikea, Renault and the COI. More recent work for brands includes Bacardi, Barclays and Hyundai.

Charlie’s session will cover broadcast brands and what they need to do to keep relevant in a streaming-first future, as well as look to the OTT heavy-hitters to see what they are failing to learn despite 50 years of lessons in entertainment navigation

Graft, Craft and being Daft - by Gavin Strange - Director & Designer, Aardman Animations

By day, Gavin is a Director and Designer for the UK’s beloved creative studio Aardman Animations. By night he goes under the alias of JamFactory, indulging in all manner of passion projects, from filmmaking to illustration, toy design to photography.

In this absolutely unique and entertaining session, Gavin says making the work is the easy part, finding the time is the difficult bit. Gavin shares his stories and methods behind getting the most out of those pesky 24 hours, conveyed via the medium of bright colours and animated GIFs! A masterclass in time management and how to make the best of your day….

Taking the leap from VFX to Directing and Producing Feature Films and TV - Hasraf ‘HaZ’ Dulull Producer/ Director hazfilm.com

HaZ was later hired to direct the pilot for Disney’s action comedy mini-series - FAST LAYNE and was also credited as creative consultant on the entire series and directed three additional episodes when he wowed Disney channel executives with his vision for the 8-part series. Other credits include directing the short bridge film - DESCENDANTS - UNDER THE SEA for Disney and directing a segment in the sci-fi horror anthology PORTALS.

He is currently developing genre TV, Feature and animation projects utilising virtual production and Unreal Engine, his understanding of utilising groundbreaking technology with storytelling has recently led him to go into production as the director on the CG animated feature film adaptation of the acclaimed video game Mutant Year Zero.

HaZ is repped in Hollywood by The Gotham Group, and is the co-founder of production company HaZ Film.

Are you interested in Taking the leap from VFX to Directing and Producing Feature Films and TV? then this is the session for you….


On popular demand, Promax India is proud to bring Part 2 of our webinar series -WHAT YOUNG INDIA WANTS- A deep dive into the innovations necessary to keep India’s youth engaged.

We welcome Faye Dsouza, Independent Journalist as she unpacks all the storytelling tools that bring authenticity and courage to her journalism, and most importantly engage with India's brave millennials. Join us for this interactive session with the most well-known Journalist of the Millennials, as she answers audience questions with her distinct style and honesty.


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