18 January 2022 15:05

MediAvataar's News Desk

MediAvataar's News Desk

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Meghna will drive Meta’s growth strategy and advertising business for the country’s largest e-commerce and online businesses

Meta today announced the appointment of Meghna Apparao as the Director of E-commerce in India to lead the strategy and solutioning that is focused on the company’s largest e-commerce advertisers. Meghna’s appointment comes on the back of a series of senior leadership recruitments in the past two years, and many in the recent months, across policy, partnerships, and other key verticals, demonstrating the company’s expanding charter and commitment to India.

As a part of her role, Meghna will spearhead the company’s strategic relationship with the country’s leading brands in the e-commerce space, enabling a stronger partnership through Meta platform solutions. She will report to Arun Srinivas, Director and Head of Global Business Group at Meta in India.

Meghna comes with 20 years of experience in senior sales, marketing, and business strategy roles at companies such as Unilever, Amazon, Godrej, and Licious. Her last assignment was with Licious, where she was the Chief Business Officer. She is an alumna of Faculty of Management Studies, Delhi. In 2018, she was also selected for the Chevening Fellowship program at the University of Oxford.

Said Arun Srinivas, Director and Head of Global Business Group at Meta in India, “We are committed to enabling and multiplying economic opportunities for businesses of all sizes in India. With many of them rapidly moving online and transitioning into an explosive phase of growth, it becomes more important than ever to find the right solutions and strategies that can help them scale quickly. I am thrilled to welcome Meghna as she joins our team to lead this mandate and to shape the role our apps can play in enabling the growth of some of India’s largest online and retail businesses.”

Vikram Sakhuja nominated as Chairman

Axis My India, the country’s leading consumer data intelligence-company, announced the constitution of a pioneering advisory board, with advertising industry experts Shashi Sinha, CEO of IPG Mediabrands and Vikram Sakhuja, Group CEO of Madison Media joining the board. Mr. Sakhuja would be Chairman of the board.

The company has embarked on an audacious mission of solving the problems of 25 crore Indian households and transform a billion lives, and the advisory board will serve as the guiding ship to enable the success of these endeavours.

With diversified offerings including but not restricted to new-age advertising solutions, psephology and market research, Axis My India has a physical presence in ~700 out of India’s 740 odd districts and can mobilize engagement with over 80 million Indian households immediately. While this scale presents a plethora of opportunities, it also allows a ring-side view into the country’s socio-political developments and their effect on businesses in real time.

The board’s primary responsibility would be to keep track of the big picture of the organization, anticipate challenges in the ambitious path and suggest mitigation tools to avoid the same. Board members would also be expected to bring in diversity of thought and action, and help broaden the company’s horizons to engage with constituencies and stakeholders out of its conventional realm.

A key focus of the company’s long term vision is to contribute to the development of infrastructure that caters to India’s first gen digital-natives as well as deconstruct the motivations and perceptions that define the workings of the most populous and complex democracy in the world.

Taking over as chairman of the advisory board, Vikram Sakhuja, Group CEO, Madison Media, remarked “Axis My India has over the years established itself to be the most accurate psephologist in India. Underlying that is one of the most innovative organisations I have encountered, in terms of their leadership, team and processes. As they now roll out more exciting products, they have the potential to provide not only authoritative insights about both Bharat and India, but also create a platform for meaningful dialogue with consumers that can be invaluable for marketers and policy makers. It is my privilege to be able to participate in this journey as an outside-in advisor.”

Giving insight into why the board was formed, Shashi Sinha, CEO, IPG Mediabrands, remarked “There is tremendous innovation and bustling activity coming out of India’s non-metros. India’s small towns and villages will power its rise to an economic powerhouse in the 21st century. It is my privilege to be able to engage with Axis My India on its larger vision to empower these communities and to be a part of this exercise underpinned in nation building”

Commenting on the initiation of the board, Pradeep Gupta, CMD, Axis My India said “Our company is certainly at an inflection point, as we look to take to fruition some marquee ideas – India’s first offline-online people empowerment platform focused on listening and facilitating resolution of various issues of an everyday Indian, the country’s largest syndicated brand study, Consumer Trust Index, as well as aggressively expanding by engaging with all echelons of industry with our superior data and research offerings. Shashi and Vikram along with other advisory board members, with their deep understanding of India’s business landscape will be invaluable as guides and mentors as we navigate challenges in our trajectory towards rapid growth and disruption”

Axis My India, recently launched Consumer Trust Index (CTI) which is India’s largest syndicated consumption study measuring current product consumption & future purchase intent across 40 categories with yearly 1Mn+ sample spread across 737 districts. The All-Media Measurement module (AMMS) of CTI will capture media consumption habits across touch points - TV, Print, OTT, Digital, Social Media, daily used apps, Radio, Cinema, OOH. As part of CTI, brands will also be able to do media & product consumption linkage analysis. EY are the process advisors for this study.

 

After enthralling its audience with an exciting line-up of shows during the festive celebrations of Sankranthi, Zee Telugu is all set to continue its Entertainment Fiesta as it presents the World Television Premiere of Republic on 23rd January at 6 PM.

A decade after making a phenomenal debut, director Deva Katta is back with another political thriller – Republic, which shines the spotlight on the harsh realities of the system we live in. The critically acclaimed film by the pundits, celebrities and ardent fans discusses important societal issues like rigged elections, corrupt governments, and caste prejudice, which the audience will surely relate with!

Deva Katta, the director of the film shared, “This Sunday, January 23, at 6 pm, 'Republic’ movie will greet everyone on television screens. The film resonates with our thoughts on the current society, and I can say it has inspired the majority of the people. The film tells that the Truth breaks the shackles we live in, and then it becomes our driving force to move forward. I hope that this movie will be well-received by all the viewers.”

Republic revolves around Abhiram (Sai Dharam Tej), who has a bright future at MIT. However, he chooses to stay back in his hometown Eluru and becomes a public servant like his father, Dasarath (Jagapathi Babu). He works hard and becomes a district collector; however, he soon discovers how the Thelleru water body is rotting. The farmers, whose land surrounds the water body, also kill themselves because they see no future. On the other hand, we have Minister Vishakha Vani (Ramya Krishnan), a businesswoman with her agendas, and she expects everyone to fall in line, even Abhiram. But our hero is not someone who will bow down to pressure. He encounters Myra Hanson (Aishwarya Rajesh), an NRI looking for her missing brother – Varun, as he continues his investigation. He comes to know how Varun was a scientist who worked on the Thelleru water case and had uncovered something significant. But will Abhiram be able to find the truth and help the farmers?

While the movie’s plot will keep you hooked, wait till you witness Sai Dharam Tej and Ramya Krishnan’s killer performance. Even more interesting is that not even one supporting character is black or white. Every character who Abhiram calls out for being corrupt has their backstory for being the way they are. Find out all the realities in the riveting drama.

Witness this incredible tug of war between Abhiram and Vishakha in Republic only on Zee Telugu on 23rd January at 6 PM.

The infotainment channel’s content will be available on the platform to viewers in the UK and Europe

EPIC, the flagship channel from the house of IN10 Media Network, has strategically allied with numerous partners over the years to further its global presence. The latest partner to onboard is DistroTV, a streaming television platform and a division of the California-based media technology company DistroScale.

As per the partnership, the 24x7 infotainment channel, which caters to different genres like food, travel, history among others in the non-fiction category that aspires to imbibe the diversity of India, is available to the international audience of the UK and Europe. Viewers will have access to popular titles like Regiment Diaries, Ekaant, Umeed India, Tyhohaar Ki Thaali, and many others.

On 16th December 2021, EPIC had announced a brand revamp with a new tagline – Soche Se Aage – and a slew of new programs with a launch of Lakshya 1971: Vayu Sena Ke Veer Yoddha and the third season of its legacy show Raja Rasoi Aur Anya Kahaniyaan. The coming month will see many more launches from the channel.

Commenting on the partnership, Adita Jain, Senior AVP – Acquisition & Distribution, IN10 Media Network said, “EPIC’s commitment towards providing diverse and premium content to its viewers continues to grow. Today's audiences want content at the ease of a click and by partnering with DistroTV, we will be able to distribute our massive content library to different geographies. We are glad to have DistroTV as our partner in our growth journey.”

“It is our constant mission to thoughtfully continue to expand our content library so that we may provide our growing and diverse global audience of viewers with free-to-stream shows and titles that reflect their unique interest and passions,” said Navdeep Saini, co-founder and CEO of DistroScale, parent company of DistroTV. “We are thrilled to partner with EPIC and work together to embrace our like-minded missions.”

“We launched DistroTV Desi last year for this very reason,” said Rajesh Nair, Vice President of Business Development & Content Acquisition at DistroScale, parent company of DistroTV. “So that southeast Asian audiences, who far too often get overlooked by mainstream media platforms, can tune into their favorite channels and enjoy free-to-stream content without the hassle or barriers. We are excited to distribute EPIC’s incredible content library to our global viewers and provide communities near and far with the types of content they crave.”

Will premiere on Saturday, 22nd January, 2022 at 7:30pm and will subsequently air every Sat - Sun at 7:30pm and 10:00pm

India’s youngest and fastest-growing Hindi general entertainment channel with multi-platform presence, The Q kickstarts 2022 on a high note with the launch of its new and first original for the year, ‘Hasi Ka HAHAkaar’. With Gaurav Gera as host, Hasi Ka HAHAkaar is a scripted reality comedy series that will also witness popular comedy influencers and artists as guests. Promising to take its viewers on a laughter-fuelled rollercoaster ride, Hasi Ka HAHAkaar is a continuation of The Q's attempt to keep its viewers entertained by bringing to television the best from the digital ecosystem and showcasing content in an innovative, fresh and out of the box format. ‘Hasi Ka HAHAkaar’ will premiere on Saturday, 22nd January 2022 at 7:30pm and will subsequently air on every Sat - Sun at 7:30pm followed by 10:00pm.

Hasi Ka HAHAkaar will give viewers and Gaurav Gera fans an opportunity to witness him in a Hatke avatar in each episode along with his Man-Friday and co-actor Sandesh Nayak playing the character of Khurram Bhopali. The show will give popular comedy entertainers and influencers from the digital world an opportunity to be on television alongside Gaurav Gera thus bolstering the overall comedy quotient. Each episode will have a special segment where comedians Kettan Singh, Ankita Srivastav, Ishtiyak Khan and Mubeen Saudagar will join Gaurav Gera at his place where in they will be seen in gags along with Gaurav, and will take on different avatars in each episode. They will also be seen engaging with content from emerging comedy influencers on-air, thus bringing the brand’s DNA of providing a platform for best Digital Talent on National Television to life. The launch of Hasi ka HAHAkaar further reinforces The Q’s vision to become India’s one stop destination for Hindi Entertainment across platforms.

Speaking on the launch of Hasi Ka HAHAkaar, Tanya Shukla, Programming Head at The Q said, "Given the external environment and the volatile times we are living in, the comedy genre has naturally cemented its position in the minds of viewers. Hasi Ka HAHAkaar is India’s first large scale influencer-led comedy show on television. It is conceptualised upon The Q’s Zara Hatke proposition. The concept is fresh, and innovative and that brings together talented individuals with great comedy timing. Viewers will get to witness Gaurav Gera in some of his most popular digital avatars including Chutki, Shopkeeper, Biddu Uncle among others. We are sure that show is sure to strike a chord with viewers making them return for more. We look forward to creating, curating and investing to bring more such content that connects and resonates with our loyal viewer base while attracting new viewers to The Q."

The Q's boasts of a strong comedy library with shows such as Baklol, Sweety Special, Elvish Yadav, Faridabad Rockers, Yo Yo Yogesh, Bakaiti, etc. The launch of Hasi Ka HAHAkaar further strengthens The Q's original content slate while helping the channel sustain its position as young India's destination for new-age entertainment.

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