01 February 2023 11:02

MediAvataar's News Desk

MediAvataar's News Desk

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This multi-format coverage is designed to explain policies, simplify them, and examine their impact on the economy

The Union Budget 2023 is a highly anticipated event in India’s economic calendar and this year’s exercise assumes significance because it is the final full-year budget before the Lok Sabha elections in 2024. Budget 2023 is expected to provide vital insights into India’s economic recovery from the pandemic.

To keep its audience up to date with all the news and actions pertaining to the Budget, Moneycontrol, the leading business and finance platform, has unveiled Budget 2023-The New Normal Budget. This multi-format line-up is designed to explain the Union Budget policies, simplify them, and examine their impact on India.

Moneycontrol’s Budget coverage contains the Moneycontrol Manifesto, which provides a holistic set of recommendations for the policies that the government will need to take to revitalise the Indian economy after COVID-19. The sectoral analysis will discuss important policies and reform report cards for several industries; Macros and Markets, a video-led IP, will include CEOs, COOs, and economists' perspectives on the upcoming budget.

B for Budget, G For Green will focus on core issues of climate finance; Commentary Box will include an opinion piece from economists, sector experts, and industry captains on the state of the economy, the business environment, and policy imperatives.

The Manual, a video/podcast series will explain key fiscal and budget terms, processes and practices for the uninitiated; Your Money, Aapka Paisa will feature stories on personal finance and what’s expected in the form of tax breaks, mutual funds etc for citizens. Multiple series like Ghar Ka Ganit will discuss kitchen economics and managing the kitchen budget; Youth Agenda will highlight what the youth of India expects and wants from the budget; Sectoral Expectations will have 7 roundtables of industry experts from 7 sectors and their expectations from the budget. Through these formats, Moneycontrol will facilitate accessibility and comprehension of the budget and present it in a simplified manner.

Binoy Prabhakar, Executive Editor, Moneycontrol, said, “The Union Budget is a crucial event as it sets the tone for the financial and economic plans of the government for the coming year, and is closely watched by businesses and citizens alike for its potential impact on various sectors. In keeping with our commitment to providing the users with comprehensive and expert coverage of the Union Budget 2023, Moneycontrol has compiled an extensive array of content offerings to give our audience a clear and intelligent analysis of the budget."

On February 1, Moneycontrol will provide comprehensive minute-by-minute coverage and analyses of Finance Minister Nirmala Sitharaman’s key announcements. Users can catch the LIVE Union Budget speech and obtain senior editors' and economists' real-time analysis of the effects of the announcements on Moneycontrol's home page and its social media accounts.


On Saturday, January 21st, Bollywood sensation Kartik Aaryan was interviewed on the popular talk show Aap Ki Adalat by the iconic Rajat Sharma. The show, which is known for its in-depth and hard-hitting interviews, was watched by millions of viewers across the country.

Bollywood actor Kartik Aaryan, who is currently reigning as the superstar of his generation faced difficult questions posed by Rajat Sharma in the third episode of Aap Ki Adalat. From talking about box office success to his professional controversies and from spilling beans about his love life to joining the leagues of Indian superstars Shah Rukh Khan, Akshay Kumar and Salman Khan, Kartik shared all this and more in an unfiltered session.

According to Airtel RPD, Aap Ki Adalat garnered a whopping 45.1% market share in the 2200 to 2300 Hrs time band. This is a significant lead over the competition, with Aaj Tak securing 17.2%, News18 India with 15.9%, Republic Bharat at 11.1%, and ABP News at 10.7% (Source: Airtel Xstream RPD| All India| 22:00-23:00 Hrs| 21st Jan'23| Relative Share Among 5 SD Hindi News Channels (Basis Total Watchtime))

The new episodes of Aap Ki Adalat are garnering historical numbers and leaving the competition far behind. The show's success is a testament to the hard work and dedication of the team India TV, as well as the popularity of Rajat Sharma.

Multi-year agreement spans U.S., Mexico and Poland markets, providing Netflix with linear and streaming audience data for a holistic view of media consumption behavior

Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland. In the U.S., Netflix will subscribe to Nielsen’s National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived from streaming panels in each respective market.

As the television landscape continues to evolve, it is critical for streaming services to understand and measure audience behavior and viewing preferences to make informed business decisions. With insights from across Nielsen’s measurement services, Netflix will now have a holistic view of cross-media consumption.

“We’re honored to continue working with Netflix to provide them with the insights they need to understand their audience as media consumption evolves,” said Kim Gilberti, SVP, Product Management at Nielsen. “As we move closer to providing comparable and deduplicated metrics across screens and platforms with Nielsen ONE, this agreement with Netflix is another great example of why Nielsen is well positioned to lead the audience measurement movement now and in the future.”

“The biggest shift in entertainment continues to be from linear TV to streaming and Nielsen’s Gauge shows where viewers spend their time – and how their consumption patterns are changing,” said Pablo Perez De Rosso, Netflix Vice President, Strategy, Planning & Analysis. “This information is essential for the industry and we’re excited to continue to work with Nielsen in Mexico and Poland.”

Category leader and pioneer in kids’ entertainment, Nickelodeon continues to win love and affection from kids with strong storytelling, compelling and relevant campaigns, and IPs that drive engagement and interaction.

Having established leadership for the past decade, Nickelodeon now ushers 2023 with much more fun and frolic along with a brand-new anthem and campaign ‘#DoTheNickNick’. The campaign features India’s favorite Nicktoons, celebrates kids, and encourages them to look forward to 2023 with a positive and exciting outlook.

Written by Gulzar and sung by Armaan Malik, the anthem opens with the brand's promise of ‘Nick for Kids, Kids for Nick’, reiterating that as a franchise Nickelodeon has kids at the heart of all that it does and is by their side through happy and tough times.

Nickelodeon has planned elaborate interactive initiatives with kids across cities in a bid to enhance audience engagement and experience. The campaign is being amplified with on-air playouts across the Viacom18 Network along with a host of social and digital initiatives, a series of interactive dance challenges, contests, influencer engagement, partnerships, and on-ground initiatives. The campaign will see expansive promotions across online platforms, radio & music apps like Gaana and JioSaavn. To make the new anthem more engaging for kids, a simple and fun hook step has also been created which is sure to catch on and stay with kids for a long time.

‘#DoTheNickNick’ is an ode to all the love received from kids while Nickelodeon welcomes another year of innovation in stories, characters, and campaigns.

Speaking on what the franchise has in store for the year, Viacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria said, “2022 was a year of milestones. We entertained, engaged, and empathized with our young audiences through the highs and lows in new and innovative ways. As we begin the new year, we once again reiterate our promise to our viewers of bringing the best stories and characters. Our new anthem champions exactly what Nickelodeon stands for – ‘Nick for Kids and Kids for Nick.’ We are excited on presenting a power-packed year, further reinforcing our bond with kids.”

Talking about his experience as the lyricist for the anthem, Gulzar Saab commented, “I have always enjoyed writing for Nickelodeon, because I am still a kid at heart. This anthem is an ode to the young minds to celebrate their zest and the unshakeable bond with their Nicktoons.”

Singer Armaan Malik further added, “Being a part of the creation of 'Do The Nick Nick' is a nostalgia trip for me, as Nickelodeon was a huge part of my childhood. The anthem, written by the legendary Gulzaar Saab, captures the spirit of youth and encourages them to wear their hearts on their sleeves. It's an honour to be a part of something that brings back so many fond memories for me, and I hope that this anthem will create some unforgettable memories for others as well."

In addition to the latest campaign, the franchise has also planned a stellar line-up of new episodes and shows to kickstart the new year. The adorable Motu Patlu and the playful banter between Chikoo Aur Bunty will entertain kids with all new episodes on Nick. Kids are also in for a treat with all-new episodes of Pakdam Pakdai, Ninja Hattori and Pinaki & Happy – The Bhoot Bandhus on Sonic. Filled with thrill and enthusiasm, Nick Jr. has launched a brand-new show Ricky Zoom and will also be airing all-new episodes of Masha and the Bear.

Further to its content plans, Nickelodeon is bringing back its annual global pro-socio campaign ‘Together For Good’, an initiative which always looks out for kids and tackles causes that are relevant to them. The globally acclaimed ‘Kids Choice Awards’, a property that empowers kids to voice their choices will also be back in a dazzling new avatar in the upcoming months. The leading kids’ franchise also has special plans for Holi, Global Recycling Day, and International Happiness Day.

Toluna India findings for Tier II & III markets

Tier II & III markets are showing some enlightening trends for the Radio medium, according to our recent study across 30 Tier II & III markets, with a sample base of over 1200+ respondents. The detailed interviews were conducted among FM radio listeners belonging to 18 – 50 years, who are a part of the Toluna panel across genders, socioeconomic classes and employment status. The data collection was conducted between 19th December 2022 and 2nd January 2023. We covered markets in North and West, including Ahmedabad, Jaipur, Indore, Chandigarh, Nagpur, Bhopal, Surat, Ludhiana, Udaipur, and Aurangabad, amongst others.

The study highlights that FM listenership is quite high in these markets, as 80% of the respondents claim they listen to Radio. The listenership is higher amongst working professionals, where 9 out of 10 consume it. Another big revelation from the study is 33% of radio listeners ranked FM Radio as the most preferred medium for daily entertainment, followed by video/music streaming apps.

According to the online survey done by Toluna, a leading technology driven market research company that delivers real-time insights, highlights the following: -

1. 74% of radio listeners tune in more than three days every week. Radio listening is a part of a daily routine for around 1 out of every 4 in the decision-maker group.
2. 7 out of 10 radio listeners tune in to Radio for between 30 minutes to 2 hours every day.
3. Another important highlight 6 out 10 people consume Radio at Home

Adding to the insights, Dixit Chanana, Country Director, Toluna India, says “Our study on radio listenership in tier II and III shows some interesting data points. 33% of radio listeners ranked FM Radio as the most preferred medium of daily entertainment. This is consistent with the study that we did in 2020. Apart from consumption on the go, more than 60% consume radio at home. The way people consume Radio in these markets is amazing, and I am sure the Radio fraternity will be very happy to see such kind of findings.”


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