MediAvataar's News Desk

MediAvataar's News Desk

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Wednesday, 17 April 2019 00:00

Carvaan Go: Retro Songs now on the Go

After breaking various industry norms with Carvaan, Saregama has yet again redesigned modern technology in the most simplistic way for the ease of access and portability with the launch of Carvaan Go.

Just how Carvaan reinstalled lean back listening experience for its users with pre-loaded songs and other features, Carvaan Go is aimed to rejoice the active and on-the-go life of music lovers who want to carry their evergreen classics with them but somewhere struggle find simpler ways to do it.

Carvaan Go with earphone as a primary use case is meant for more personal listening experience. Keeping this in mind, the product consciously has been designed to be very light weight, as low as 88 grams. Music on the go is often associated with mobile phone, Carvaan Go pushes this barrier and introduces an uninterrupted listening experience where there are no phone calls, or messages or a poor network to intrude your music experience.

This works as a great in-car music companion too where you can listen to your favorite retro songs curated by artistes and moods without any ad breaks. This device also lends itself as a wonderful travel partner for long flight or train journeys as there is absolutely no internet required to listen to the preloaded content. Whether you’re on your refreshing morning or evening walks, driving or flying, Carvaan Go will be your perfect partner simply offering you uninterrupted listening experience.

Carvaan Go comes preloaded with 3000 evergreen songs categorized into Artistes, Specials and pre curated Playlists, FM/AM and a micro SD card slot for your personal music. You can listen to the music through earphones, Aux out cable and Bluetooth. It is also compatible with the Carvaan App which allows one to simply select the songs or playlists from the library of 3000 songs and play through Carvaan Go. It also supports a small in-built speaker for your night time bed side listening. It has a rechargeable battery with 7 hours playtime.

Vikram Mehra, Managing Director, Saregama says, “Carvaan’s unprecedented success proves that listening to customers pays rich dividends. Carvaan Go is our response to customer want for listening to their favorite music outside home in a lean-back, uninterrupted fashion. Its light (88gm), fits into palm / pocket easily and has longer playback time (7hrs). And just like Carvaan, this product has also been fully designed internally by our employees"

MY FM RJs elected as youth ambassadors by State Election Commission to promote the voting awareness campaign 

With India ready to choose its future government, MY FM RJs are all set to promote ‘Pehli baar vote yaar’ campaign . ‘Pehli baar vote yaar’ is first time voter awareness campaign targeting the younger generation of today. The campaign is driven to bring a positive change in the society; be the vocal voice to encourage participation of youth in making a better India and also contribute towards nation building.The nomination of MY FM RJs by State Election Commission reinforces the popularity of the channel and its reach and connect with the listeners. MYFM has been creating awareness through all its 30 stations across 7 states.

In a three weeks campaign the RJs will promote the campaign in a euphoric mood via Voting Contests; Celebrity interviews; Election authority in shows; Live coverage of youth hangouts; Interviews of youngsters and music bands on their respective shows. The young India will be tapped on the digital platform via Live Facebook & Instagram; voting contest on Facebook, Tweets and posts on voting and live& post updates on on-air & ground activities. Also the RJs will help solve voter card and other voting related queries

Commenting on this Rahul Namjoshi, Business Head MY FM said, “We are really elated that out RJs’ have been chosen by the State Election commission to promote the voting campaign in the cities. With this contribution, they will share an important part in deciding the future of our country. Our young RJ’s have huge fan base and following on their social media platform that will drive the campaign to maximum voting in the respective cities. We are very proud of doing our bit as a radio channel to promote voting this election.

NewsX Kannada, India’s leading Kannada news channel of iTV Network, brings to its viewers their special programming titled ‘Loka Samara 2019’ on Thursday, 18th April, the voting day of the second phase general elections in Karnataka.

The special programming will be aired throughout the day on NewsX Kannada.

To make the election coverage more exciting and captivating for its viewers, the special coverage on NewsX Kannada will highlight the ground reality and the political environment leading to the general elections 2019. The latest happenings, interesting insights and high-voltage debates during its comprehensive election coverage will be hosted by the anchors and reporters of NewsX Kannada.

‘Loka Samara- 2019’ will witness some top political personalities from the Karnataka political landscape debating on the key issues during the elections that will add a new outlook to the state politics and the choice of the voters. NewsX Kannada reporters will be doing live reporting from ground zero to bring the latest updates for its viewers.

Watch ‘Loka Samara-2019’ exclusively on NewsX Kannada on Thursday, 18th April 2019

Ralph Lauren announced that it is refreshing its marketing partners in support of its Next Great Chapter strategy to deliver long-term sustainable growth and value creation.

The Company selected Zenith as its agency of record for global media strategy and buying, for its expertise in digital, leading data and technology platforms and global buying power.

Ralph Lauren is focused on winning over a new generation of consumers, while driving operational excellence across its business. It has increased marketing spend by 10% YoY, all of which will be focused on digital channels.

Connecting with our consumers, especially digitally, is a top priority as we look to win over the next generation, and our new model for media partners will help us to deliver on that efficiently and at scale,” Jonathan Bottomley, Chief Marketing Officer said Ralph Lauren.

Following a competitive pitch that commenced with 11 agencies, Zenith will manage the account across North America, EMEA and APAC, and will work closely with three key local partners for execution. This reduces Ralph Lauren’s global media partners from 12 to four, which will drive efficiency and leverage scale across the business as it delivers for consumers across the channels that matter most to them.

Arnaud Lauga, Managing Director at Zenith France said, ‘We are thrilled to partner with Ralph Lauren and work closely together to evolve their marketing strategy. With an increased focus on digital, we can leverage our data and powerful insights to reach customers in new ways and build individual journeys at scale that drive efficiencies and transform their business.”

Use of location data. Strength through collaboration. Unexpected media placements gain attention.

Making use of location data, the importance of collaboration between agencies and utilising unexpected media placements to gain attention, are the three key themes, finds WARC, following its analysis of the world's top campaigns for media excellence.

WARC, which provides the latest evidence, expertise and guidance to make marketers more effective, has today released 'Media 100 - Lessons from the world's best campaigns and companies for media innovation', a report analysis of the campaigns, brands and agencies ranked in the WARC Media 100, to uncover trends from the latest media strategies as well as bringing together insights and opinion from media experts.

Amy Rodgers, Managing Editor, Research & Rankings, WARC, and author of the report, says: "For the first time, following the release of the WARC Media 100 rankings benchmarking media excellence, we've analysed the results to provide valuable insights and learnings that will ultimately inspire and pave the way for more media innovation."

The three key themes from the WARC Media 100 are:

1. Location data is driving a new concept of creativity

The increasing sophistication of campaigns that use geographic data and targeting, and the seamless integration of those data sets, stands out as a key differentiator. Canada's VIA Rail 'Data vs Car' campaign (ranked #2) created a highly personal and impactful message by using real-time customisation to target individual drivers generating an 11.7% uplift in train ridership. 'Hijacking the Largest Shopping Festival in the World' (ranked #12) for global clothing brand Uniqlo, drove foot traffic to its stores in China on Singles' Day through the combination of online and offline purchase data.

Amrita Randhawa, CEO, Mindshare APAC & Executive Chair, Mindshare Greater China, comments: "This year's WARC Media 100 rankings inspire not just because they use data well, but because they use it in a complex, layered, thoughtful way that focuses on the consumer experience."

2. Importance of collaboration between agencies

The campaigns in the Media 100 demonstrate that by combining media, creative, and PR right from the start, improve the chances of good results; but equally, each campaign has to find its own unique way of making collaboration work. MediaCom worked with various agencies from the start for its Gillette campaign 'I Don't Roll on Shabbos' (ranked #1) to boost its deodorant sales in Israel. The success of 'The Awesome is Here' campaign for Mexican beer brandCerveza Victoria (ranked #3), involved working with government agencies and other bodies to improve discrimination rules.

Matthew Mee, Global Chief Strategy Officer, MediaCom, says: "Inclusion around great ideas often means working far beyond the immediate club of advertising capabilities and event technology partners, and that requires a different approach."

Mee added, "Ultimately, the key to successful collaboration is not about process. It's about being open to ideas, and most importantly, it's about knowing when to take a risk."

3. Unexpected media placements designed to gain attention

Brands can't just buy eyeballs, they have to work hard to earn consumers' attention, and they are using unexpected media placements to deliver complex, multi-channel activations that harness the interplay between advertising and culture. 'Dundee - The Son Of A Legend Returns Home' campaign for Tourism Australia (ranked #9) launched a fake Dundee film to make Australia top-of-mind for high-value US travellers. For 'Batman Barges In' (ranked #23), entertainment giant Warner Bros highjacked UK's TV Channel 4 to engage with a new market segment to promote its LEGO Batman Movie.

Chris Colter, Strategy Director, UM Sydney, says: "This year's WARC Media 100 reveals brands are increasingly ditching tired and predictable conventions, and injecting themselves in new contexts to seize attention. Whilst not a new strategy, it's the sophistication in which brands are activating this that poises them to win."

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